/*
 * Media Kit — 2027 Marketing Planner pages (/media-kit/*)
 * Generated from the planner designs; everything is scoped under .mkp so it doesn't
 * collide with the site's Tailwind classes.
 */
.mkp {
  --navy: #08285c;
  --navy2: #0b3f78;
  --cyan: #18b8e8;
  --cyan2: #0899d5;
  --sky: #eaf7fd;
  --ice: #f5fbfe;
  --gold: #b7792b;
  --green: #2cad50;
  --orange: #ef6c35;
  --red: #d92f3a;
  --violet: #6840a3;
  --ink: #1f2d3d;
  --muted: #5d6875;
  --line: #dbe5ee;
  --white: #fff;
  --shadow: 0 14px 36px rgba(8,40,92,.10);
  color: var(--ink);
  line-height: 1.55;
}
.mkp *, .mkp *::before, .mkp *::after { box-sizing: border-box; }

/* Browser defaults the designs rely on (Tailwind's preflight resets these). Zero specificity via :where. */
:where(.mkp) h2 { font-size: 1.5em; margin: .83em 0; font-weight: 700; }
:where(.mkp) h3 { font-size: 1.17em; margin: 1em 0; font-weight: 700; }
:where(.mkp) h4 { font-size: 1em; margin: 1.33em 0; font-weight: 700; }
:where(.mkp) h1 { font-weight: 700; }
:where(.mkp) p { margin: 1em 0; }
:where(.mkp) ul { list-style: disc; margin: 1em 0; padding-left: 40px; }
:where(.mkp) ol { list-style: decimal; margin: 1em 0; padding-left: 40px; }
:where(.mkp) th { font-weight: 700; }

.mkp a { color: inherit; text-decoration: none; }
.mkp img { max-width: 100%; display: block; }
.mkp .wrap { width: min(1180px,calc(100% - 36px)); margin: 0 auto; }
.mkp .hero { background: linear-gradient(130deg,#f6fbfe 0%,#eef8fd 49%,#dff4fc 100%); border-bottom: 1px solid #d9eaf3; }
.mkp .breadcrumb { font-size: 12px; color: #6c7a8a; padding-top: 16px; }
.mkp .breadcrumb a { color: #3478a5; }
.mkp .hero-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 48px; align-items: center; padding: 52px 0 48px; }
.mkp .eyebrow { font-size: 13px; font-weight: 800; letter-spacing: .13em; color: var(--navy); text-transform: uppercase; margin-bottom: 10px; }
.mkp h1 { font-size: 50px; line-height: 1.02; margin: 0 0 13px; color: var(--navy); letter-spacing: -.025em; }
.mkp .hero h2 { margin: 0 0 18px; color: #25477a; font-size: 20px; line-height: 1.3; }
.mkp .hero p { font-size: 18px; color: #435164; margin: 0 0 24px; max-width: 700px; }
.mkp .hero-actions { display: flex; gap: 12px; flex-wrap: wrap; }
.mkp .btn { display: inline-flex; align-items: center; justify-content: center; min-height: 44px; padding: 0 18px; border-radius: 5px; font-weight: 800; font-size: 14px; }
.mkp .btn.primary { background: var(--navy); color: #fff; }
.mkp .btn.secondary { background: #fff; border: 1px solid #a7c8dc; color: var(--navy); }
.mkp .hero-media { position: relative; }
.mkp .hero-media:before { content: ""; position: absolute; inset: -14px 26px 20px -18px; background: linear-gradient(135deg,#15b9e7,#0a3d73); border-radius: 18px; z-index: 0; opacity: .18; }
.mkp .hero-media img { position: relative; z-index: 1; width: 100%; border-radius: 10px; box-shadow: var(--shadow); aspect-ratio: 1.75/1; object-fit: cover; background: #fff; }
.mkp .hero-media.contain img { object-fit: contain; padding: 16px; }
.mkp .hero-media .caption { position: absolute; z-index: 2; right: 14px; bottom: 14px; background: rgba(5,25,55,.83); color: #fff; padding: 7px 10px; border-radius: 4px; font-size: 12px; }
.mkp section { padding: 56px 0; }
.mkp .section-kicker { font-size: 12px; color: var(--cyan2); font-weight: 800; letter-spacing: .12em; text-transform: uppercase; margin-bottom: 6px; }
.mkp h2.section-title { font-size: 34px; line-height: 1.15; color: var(--navy); margin: 0 0 12px; }
.mkp .section-intro { max-width: 900px; color: var(--muted); font-size: 17px; margin: 0 0 30px; }
.mkp .soft { background: #f5f8fb; }
.mkp .blue-soft { background: #eef8fd; }
.mkp .dark { background: linear-gradient(135deg,#08285c,#0b5d91); color: #fff; }
.mkp .dark h2, .mkp .dark h3 { color: #fff; }
.mkp .dark .section-intro { color: #d9eaf6; }
.mkp .grid2 { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.mkp .grid3 { display: grid; grid-template-columns: repeat(3,1fr); gap: 18px; }
.mkp .grid4 { display: grid; grid-template-columns: repeat(4,1fr); gap: 16px; }
.mkp .split { display: grid; grid-template-columns: 1.05fr .95fr; gap: 36px; align-items: start; }
.mkp .card { background: #fff; border: 1px solid var(--line); border-radius: 10px; padding: 26px; box-shadow: 0 8px 24px rgba(8,40,92,.05); }
.mkp .card h3 { margin: 0 0 13px; color: var(--navy); font-size: 21px; }
.mkp .card h4 { margin: 0 0 8px; color: #25477a; font-size: 16px; }
.mkp .card p { margin: 0 0 12px; color: #4d5967; }
.mkp .card p:last-child { margin-bottom: 0; }
.mkp .card strong { color: #273d5b; }
.mkp .accent-card { border-top: 4px solid var(--cyan2); }
.mkp .gold-card { border-top: 4px solid var(--gold); }
.mkp .green-card { border-top: 4px solid var(--green); }
.mkp ul.clean { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.mkp ul.clean li { position: relative; padding-left: 22px; color: #465567; }
.mkp ul.clean li:before { content: ""; position: absolute; left: 0; top: .68em; width: 8px; height: 8px; border-radius: 50%; background: var(--cyan2); }
.mkp ul.clean.gold li:before { background: var(--gold); }
.mkp .dark ul.clean li { color: #e9f4fb; }
.mkp .tick-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.mkp .tick-list li { position: relative; padding-left: 27px; }
.mkp .tick-list li:before { content: "✓"; position: absolute; left: 0; color: var(--green); font-weight: 900; }
.mkp .number-list { display: grid; gap: 14px; }
.mkp .number-row { display: grid; grid-template-columns: 42px 1fr; gap: 14px; align-items: start; }
.mkp .number-row .num { width: 42px; height: 42px; border-radius: 50%; display: grid; place-items: center; background: var(--navy); color: #fff; font-weight: 900; }
.mkp .number-row h3 { margin: 0 0 4px; color: var(--navy); font-size: 18px; }
.mkp .number-row p { margin: 0; color: #566476; }
.mkp .metric-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 16px; }
.mkp .metric { background: #fff; border: 1px solid var(--line); border-radius: 10px; padding: 24px 22px; box-shadow: 0 8px 22px rgba(8,40,92,.06); position: relative; overflow: hidden; }
.mkp .metric:before { content: ""; position: absolute; left: 0; top: 0; width: 100%; height: 4px; background: var(--navy); }
.mkp .metric.green:before { background: var(--green); }
.mkp .metric.orange:before { background: var(--orange); }
.mkp .metric.red:before { background: var(--red); }
.mkp .metric.violet:before { background: var(--violet); }
.mkp .metric.cyan:before { background: var(--cyan2); }
.mkp .metric .number { font-size: 31px; line-height: 1; font-weight: 800; color: var(--navy); margin-bottom: 8px; }
.mkp .metric.green .number { color: var(--green); }
.mkp .metric.orange .number { color: var(--orange); }
.mkp .metric.red .number { color: var(--red); }
.mkp .metric.violet .number { color: var(--violet); }
.mkp .metric.cyan .number { color: var(--cyan2); }
.mkp .metric .label { font-size: 15px; font-weight: 700; color: #34445b; }
.mkp .metric .sub { font-size: 12px; color: #768291; margin-top: 5px; }
.mkp .table-wrap { overflow: auto; border: 1px solid var(--line); border-radius: 10px; background: #fff; box-shadow: 0 7px 20px rgba(8,40,92,.04); }
.mkp table { width: 100%; border-collapse: collapse; min-width: 620px; }
.mkp th { background: var(--navy); color: white; text-align: left; padding: 12px 14px; font-size: 13px; }
.mkp td { padding: 12px 14px; border-top: 1px solid var(--line); font-size: 14px; color: #3f4c5d; vertical-align: top; }
.mkp tbody tr:nth-child(even) { background: #f7f9fc; }
.mkp .price { font-weight: 900; color: var(--navy); white-space: nowrap; }
.mkp .quote { font-size: 23px; line-height: 1.35; font-weight: 800; font-style: italic; color: var(--gold); margin: 20px 0; }
.mkp .highlight { border-left: 5px solid var(--gold); padding: 18px 22px; background: #fff8ec; border-radius: 0 8px 8px 0; color: #54412a; }
.mkp .highlight strong { color: #6d4c20; }
.mkp .dark .highlight { background: rgba(255,255,255,.08); color: #fff; border-left-color: #66ddff; }
.mkp .pill-row { display: flex; flex-wrap: wrap; gap: 9px; }
.mkp .pill { padding: 7px 11px; border-radius: 999px; background: #e8f5fb; color: #155f8b; font-size: 12px; font-weight: 800; }
.mkp .media-card { background: #fff; border: 1px solid var(--line); border-radius: 12px; overflow: hidden; box-shadow: var(--shadow); }
.mkp .media-card img { width: 100%; height: 260px; object-fit: cover; }
.mkp .media-card.contain img { object-fit: contain; padding: 18px; background: #fff; }
.mkp .media-card .body { padding: 20px; }
.mkp .media-card .body h3 { margin: 0 0 8px; color: var(--navy); }
.mkp .feature-band { background: linear-gradient(110deg,#08285c,#0a78a8); border-radius: 14px; color: #fff; padding: 30px; display: grid; grid-template-columns: repeat(3,1fr); gap: 18px; }
.mkp .feature-band h3 { margin: 0 0 7px; color: #fff; font-size: 18px; }
.mkp .feature-band p { margin: 0; color: #d9ecf7; font-size: 14px; }
.mkp .package-grid { display: grid; grid-template-columns: repeat(4,1fr); gap: 15px; }
.mkp .package { border: 1px solid var(--line); border-radius: 10px; background: #fff; padding: 22px; box-shadow: 0 7px 18px rgba(8,40,92,.05); }
.mkp .package .name { font-size: 20px; font-weight: 900; color: var(--navy); }
.mkp .package .amount { font-size: 30px; font-weight: 900; color: var(--gold); margin: 4px 0 14px; }
.mkp .package ul { margin: 0; padding-left: 18px; color: #4b596b; font-size: 14px; display: grid; gap: 7px; }
.mkp .schedule { display: grid; gap: 10px; }
.mkp .schedule-row { display: grid; grid-template-columns: 1fr 180px; gap: 20px; padding: 13px 15px; border: 1px solid var(--line); border-radius: 8px; background: #fff; }
.mkp .schedule-row b { color: var(--navy); }
.mkp .schedule-row span { color: #5b6878; text-align: right; }
.mkp .iconline { display: flex; gap: 12px; align-items: flex-start; }
.mkp .icon { width: 38px; height: 38px; border-radius: 8px; display: grid; place-items: center; background: #e5f5fb; color: var(--navy); font-weight: 900; flex: 0 0 auto; }
.mkp .cta { padding: 50px 0; background: #fff; }
.mkp .cta-box { background: linear-gradient(110deg,#0a2b60,#087aae); border-radius: 14px; padding: 38px; color: #fff; display: flex; align-items: center; justify-content: space-between; gap: 30px; box-shadow: var(--shadow); }
.mkp .cta-box h2 { margin: 0 0 8px; font-size: 30px; }
.mkp .cta-box p { margin: 0; color: #d9ecf7; max-width: 760px; }
.mkp .cta-box .btn { background: white; color: var(--navy); min-width: 185px; }
.mkp .small { font-size: 12px; color: #758292; }
.mkp .center { text-align: center; }
.mkp .mt { margin-top: 24px; }
.mkp .mb0 { margin-bottom: 0!important; }

/* Overview page: cards are links */
.mkp-overview .card { display: block; transition: transform .18s ease, box-shadow .18s ease, border-color .18s ease; }
.mkp-overview .card:hover { transform: translateY(-3px); box-shadow: 0 14px 30px rgba(8, 40, 92, .11); border-color: #b9d7e7; }
.mkp section[id] { scroll-margin-top: 120px; }
.mkp .breadcrumb a:hover { text-decoration: underline; }

/* Metrics page */
.mkp .note { margin-top: 16px; font-size: 12px; color: #7d8895; }
.mkp .checks { display: grid; grid-template-columns: 1fr 1fr; gap: 9px 22px; margin-top: 18px; }
.mkp .check { position: relative; padding-left: 24px; font-size: 14px; color: #34445b; }
.mkp .check::before { content: "✓"; position: absolute; left: 0; top: -1px; color: var(--green); font-weight: 900; }
.mkp .story-grid { display: grid; grid-template-columns: 1.15fr .85fr; gap: 32px; }
.mkp .quality { background: linear-gradient(135deg, #0a2c60, #0a4f88); color: #fff; border-radius: 10px; padding: 29px; box-shadow: var(--shadow); }
.mkp .quality h3 { font-size: 23px; margin: 0 0 7px; font-weight: 700; }
.mkp .quality p { margin: 0 0 20px; color: #d8ecfa; }
.mkp .quality-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.mkp .qitem { background: rgba(255, 255, 255, .085); border: 1px solid rgba(255, 255, 255, .16); border-radius: 8px; padding: 15px; }
.mkp .qitem b { display: block; font-size: 25px; line-height: 1.05; margin-bottom: 4px; }
.mkp .qitem span { font-size: 12px; color: #d8ecfa; }
.mkp .audience-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
.mkp .audience-card { border: 1px solid var(--line); border-radius: 10px; padding: 26px; background: #fff; }
.mkp .audience-card h3 { color: var(--navy); margin: 0 0 16px; font-size: 22px; font-weight: 700; }
.mkp .geo-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 48px; align-items: center; }
.mkp .geo-visual { background: #fff; border-radius: 16px; min-height: 380px; display: grid; place-items: center; box-shadow: var(--shadow); position: relative; overflow: hidden; }
.mkp .geo-visual::before { content: ""; position: absolute; width: 420px; height: 420px; border-radius: 50%; background: radial-gradient(circle, rgba(24, 184, 232, .18), rgba(24, 184, 232, 0) 66%); }
.mkp .geo-visual img { width: 270px; position: relative; z-index: 1; border-radius: 50%; }
.mkp .market-list { display: grid; gap: 10px; margin-top: 22px; }
.mkp .market { display: flex; gap: 12px; align-items: flex-start; }
.mkp .market b { min-width: 132px; color: var(--navy); }
.mkp .market span { color: #536172; }

@media (max-width: 1000px) {
  .mkp .hero-grid, .mkp .split { grid-template-columns: 1fr; }
  .mkp .hero-grid { gap: 28px; }
  .mkp .hero-media { max-width: 760px; }
  .mkp .metric-grid, .mkp .grid3 { grid-template-columns: repeat(2,1fr); }
  .mkp .grid4, .mkp .package-grid { grid-template-columns: repeat(2,1fr); }
  .mkp .feature-band { grid-template-columns: 1fr; }
}
@media (max-width: 680px) {
  .mkp .wrap { width: min(100% - 24px,1180px); }
  .mkp .hero-grid { padding: 36px 0; }
  .mkp h1 { font-size: 39px; }
  .mkp .hero p { font-size: 16px; }
  .mkp section { padding: 42px 0; }
  .mkp h2.section-title { font-size: 29px; }
  .mkp .metric-grid, .mkp .grid2, .mkp .grid3, .mkp .grid4, .mkp .package-grid { grid-template-columns: 1fr; }
  .mkp .cta-box { flex-direction: column; align-items: flex-start; padding: 28px; }
  .mkp .schedule-row { grid-template-columns: 1fr; }
  .mkp .schedule-row span { text-align: left; }
}

/* Metrics page */
@media (max-width: 1000px) {
  .mkp .story-grid, .mkp .geo-grid { grid-template-columns: 1fr; }
}
@media (max-width: 680px) {
  .mkp .audience-grid, .mkp .quality-grid, .mkp .checks { grid-template-columns: 1fr; }
}