OPG and GM Canada to promote electric cars
This message is the central theme of a two-month, Ontario-based advertising campaign. The campaign features a 30-second TV commercial showcasing the environmental benefits of plug-in electric vehicles. The TV ads are supplemented by print, billboard and internet advertising that features the upcoming Chevrolet Volt Extended Range Electric Vehicle.
The Volt is designed to be recharged overnight and to operate exclusively on electric power for up to 65 kilometres. After that point its range extending power source - a small gasoline engine - will engage seamlessly to recharge its batteries.
"This collaboration is a natural fit for both GM and OPG," said OPG Chief Nuclear Officer, Tom Mitchell. "GM is working towards a future of clean transportation, and OPG is working towards a future of dramatically reduced greenhouse gas emissions, with our reliance on nuclear and hydroelectric generation."
"We are delighted that OPG is highlighting the great environmental potential of the Chevrolet Volt" said GM of Canada Vice President of Corporate and Environmental Affairs, David Paterson. "We look forward to working closely with OPG as we move forward towards that reality".
Related News

Scottish Wind Delivers Equivalent Of 98% Of Country’s October Electricity Demand
LONDON - New figures publicized by WWF Scotland have revealed that wind energy generated the equivalent of 98% of the country’s electricity demand in October, or enough electricity to power nearly 5 million homes across the country.
Scotland has regularly been highlighted as a global wind energy leader, and over the last few years has repeatedly reported record-breaking months for wind generation. Now, it’s all very well and good to say that Scottish wind delivered 98% of the country’s electricity demand, but the specifics are a little different — hence why WWF Scotland always refers to it as wind providing “the equivalent…