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CEA Coal Phase-Out Flexibility supports equivalency agreements, Canadian Infrastructure Bank financing, and coal-to-gas conversion to cut GHG emissions, protect electricity rates, ensure grid reliability, and sustain investor confidence across Canada.

 

Key Points

CEA Coal Phase-Out Flexibility uses tools to cut GHGs while protecting rates, reliability, and investor confidence.

✅ Equivalency agreements to tailor regional compliance

✅ Canadian Infrastructure Bank financing for clean projects

✅ Coal-to-gas conversions to cut emissions, maintain reliability

 

CEA Stresses Consumer and Investor Protection, Supports Flexibility Measures

Ottawa (November 22, 2016) – The Honourable Sergio Marchi, President and CEO of the Canadian Electricity Association, issued the following statement today in response to the Government of Canada’s announcement regarding the accelerated transition from traditional coal-fired power:

“With an electricity generation mix over 80% greenhouse gas (GHG)-free, and a net-zero by 2050 target in place, Canada’s electricity system is among the cleanest in the world. Electricity companies have reduced emissions 30% since 2005, and continue to do so at a pace unmatched by any other sector of the economy.

Prior to yesterday’s announcement, 93% of Canada’s traditional coal-fired generating capacity was scheduled to come offline by 2030. The Government’s announcement accelerates the transition away from traditional coal power, recognizing that cleaning up Canada’s electricity is critical to meeting climate pledges.

CEA has previously communicated to the Government its concerns regarding the potential impacts, such as rate increases, and broader implications of decarbonizing the grid that an accelerated coal phase-out may have on the regional economies reliant on coal-fired electricity. As they deliver further emissions reductions, individual electricity companies must have the flexibility to:

  1. Minimize the impact on Canadians’ electricity bills;
  2. Maintain safe and reliable power to customers; and,
  3. Safeguard the investor confidence required to continue this transition.

With this in mind, I am heartened to see three specific flexibility mechanisms embedded in the announcement: equivalency agreements; the use of the Canadian Infrastructure Bank to finance projects; and the conversion of coal plants to gas.

While it is too soon to know if these mechanisms will be sufficient, flexibility is the key to achieving the outcomes that Canadians want - GHG emission reductions and better air quality - with the least cost and disruption to their lives and livelihoods.”

Key Facts:

  • With a generation mix that is already over 80% greenhouse gas (GHG)-free, Canadian electricity is among the cleanest in the world.
  • The sector has reduced emissions by 30% since 2005, a nationwide climate success in electricity unmatched by any other industrial sector.
  • Electricity is responsible for only 11% of the total Canadian carbon foot print. That number continues to decrease, even as Canada will need more electricity to hit net-zero according to the IEA.
  • The Canadian electricity sector has reduced its emissions of non-GHG pollutants (SO2, NOx, Mercury) by 50% since 2000.
  • In 2015, coal-fired power represented 11% of Canada’s electricity generation mix, as compared to over 30% in the US.

 About the Canadian Electricity Association:

Canadian Electricity Association (CEA) members generate, transmit and distribute electrical energy to industrial, commercial, residential and institutional customers across Canada every day. From vertically integrated electric utilities, independent power producers, transmission and distribution companies, to power marketers, to the manufacturers and suppliers of materials, technology and services that keep the industry running smoothly -- all are represented by this national industry association.

 

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Government of Canada Invests in the Future of Work in Today's Rapidly Changing Electricity Sector

EHRC National Occupational Standards accelerate workforce readiness for smart grids, renewable energy, digitalization, and automation, aligning skills, reskilling, upskilling across the electricity sector with a career portal, labour market insights, and emerging jobs.

 

Key Points

Industry benchmarks from EHRC defining skills, training, and competencies for Canada's evolving electricity workforce.

✅ Aligns skills to smart grids, renewable energy, and automation

✅ Supports reskilling, upskilling, and career pathways

✅ Informs employers with labour market intelligence

 

Smart grids, renewable electricity generation, automation, carbon capture and storage, and electric vehicles are transforming the traditional electricity industry. Technological innovation is reshaping and reinventing the skills and occupations required to support the electrical grid of the 21st century, even as pandemic-related grid warnings underscore resilience needs.

Canada has been a global leader in embracing and capitalizing on drivers of disruption and will continue to navigate the rapidly changing landscape of electricity by rethinking and reshaping traditional occupational standards and skills profiles.

In an effort to proactively address the needs of our current and future labour market, building on regional efforts like Nova Scotia energy training to enhance participation, Electricity Human Resources Canada (EHRC) is pleased to announce the launch of funding for the new National Occupational Standards (NOS) and Career Portal project. This project will explore the transformational impact of technology, digitalization and innovation on the changing nature of work in the sector.

Through this research a total of 15 National Occupational Standards and Essential Skills Profiles will be revised or developed to better prepare jobseekers, including young Canadians interested in electricity to transition into the electricity sector. Occupations to be covered include:

  • Electrical Engineering Technician/ Technologist
  • Power Protection and Control Technician/ Technologist
  • Power Systems Operator
  • Solar Photovoltaic Installer
  • Power Station Operator
  • Wind Turbine Technician
  • Geothermal Heat Pump Installer
  • Solar Thermal Installer
  • Utilities Project Manager
  • Heat Pump Designer
  • Small System Designer (Solar)
  • Energy Storage Technician
  • Smart Grid Specialist
  • 2 additional occupations TBD

The labour market intelligence gathered during the research will examine current occupations or job functions facing change or requiring re-skilling or up-skilling, including specialized courses such as arc flash training in Vancouver that bolster safety competencies, as well as entirely emerging occupations that will require specialized skills.

This project is funded in part by the Government of Canada’ Sectoral Initiative Program and supports its goal to address current and future skills shortages through the development and distribution of sector-specific labour market information.

“Canada’s workforce must evolve with the changing economy. This is critical to building the middle class and ensuring continued economic growth. Our government is committed to an evidence-based approach and is focused on helping workers to gain valuable work experience and the skills they need for a fair chance at success. By collaborating with partners like Electricity Human Resources Canada, we can ensure that we are empowering workers today, and planning for the jobs of tomorrow.” – The Honourable Patty Hajdu, Minister of Employment, Workforce Development and Labour

“By encouraging the adoption of new technologies and putting in place the appropriate support for workers, Canada can minimize both skills shortages and technological unemployment. A long-term strategic and national approach to human resource planning and training is therefore critical to ensuring that we continue to maintain the level of growth, reliability, safety and productivity in the system – with a workforce that is truly inclusive and diverse.” – Michelle Branigan, CEO, EHRC.

“The accelerated pace of change in our sector, including advancements in technology and innovation will also have a huge impact on our workforce. We need to anticipate what those impacts will be so employers, employees and job seekers alike can respond to the changing structure of the sector and future job opportunities.” – Jim Kellett, Board Chair, EHRC.

About Electricity Human Resources Canada

EHRC helps to build a better workforce by strengthening the ability of the Canadian electricity industry to meet current and future needs for a highly skilled, safety-focused, diverse and productive workforce by addressing the electrical safety knowledge gap that can lead to injuries.

 

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Canada Faces Critical Crunch in Electrical Supply

Canada Electricity Supply Crunch underscores grid reliability risks, aging infrastructure, and rising demand, pushing upgrades in transmission, energy storage, smart grid technology, and renewable energy integration to protect industry, consumers, and climate goals.

 

Key Points

A nationwide power capacity shortfall stressing the grid, raising outage risks and slowing the renewable transition.

✅ Demand growth and aging infrastructure strain transmission capacity

✅ Smart grid, storage, and interties improve reliability and flexibility

✅ Accelerated renewables and efficiency reduce fossil fuel reliance

 

Canada, known for its vast natural resources and robust energy sector, is now confronting a significant challenge: a crunch in electrical supply. A recent report from EnergyNow.ca highlights the growing concerns over Canada’s electricity infrastructure, revealing that the country is facing a critical shortage that could impact both consumers and industries alike. This development raises pressing questions about the future of Canada’s energy landscape and its implications for the nation’s economy and environmental goals.

The Current Electrical Supply Dilemma

According to EnergyNow.ca, Canada’s electrical supply is under unprecedented strain due to several converging factors. One major issue is the rapid pace of economic and population growth, particularly in urban centers. This expansion has increased demand for electricity, putting additional pressure on an already strained grid. Compounding this issue are aging infrastructure and a lack of sufficient investment in modernizing the electrical grid to meet current and future needs, with interprovincial frictions such as the B.C. challenge to Alberta's export restrictions further complicating coordination.

The report also points out that Canada’s reliance on certain types of energy sources, including fossil fuels, exacerbates the problem. While the country has made strides in renewable energy, including developments in clean grids and batteries across provinces, the transition has not kept pace with the rising demand for electricity. This imbalance highlights a crucial gap in Canada’s energy strategy that needs urgent attention.

Economic and Social Implications

The shortage in electrical supply has significant economic and social implications. For businesses, particularly those in energy-intensive sectors such as manufacturing and technology, the risk of power outages or unreliable service can lead to operational disruptions and financial losses. Increased energy costs due to supply constraints could also affect profit margins and competitiveness on both domestic and international fronts, with electricity exports at risk amid trade tensions.

Consumers are not immune to the impact of this electrical supply crunch. The potential for rolling blackouts or increased energy prices, as debates over electricity rates and innovation continue nationwide, can strain household budgets and affect overall quality of life. Additionally, inconsistent power supply can affect essential services, including healthcare facilities and emergency services, highlighting the critical nature of reliable electricity for public safety and well-being.

Investment and Infrastructure Upgrades

Addressing the electrical supply crunch requires significant investment in infrastructure and technology, and recent tariff threats have boosted support for Canadian energy projects that could accelerate these efforts. The EnergyNow.ca report underscores the need for modernizing the electrical grid to enhance capacity and resilience. This includes upgrading transmission lines, improving energy storage solutions, and expanding the integration of renewable energy sources such as wind and solar power.

Investing in smart grid technology is also essential. Smart grids use digital communication and advanced analytics to optimize electricity distribution, detect outages, and manage demand more effectively. By adopting these technologies, Canada can better balance supply and demand, reduce the risk of blackouts, and improve overall efficiency in energy use.

Renewable Energy Transition

Transitioning to renewable energy sources is a critical component of addressing the electrical supply crunch. While Canada has made progress in this area, the pace of change needs to accelerate under the new Clean Electricity Regulations for 2050 that set long-term targets. Expanding the deployment of wind, solar, and hydroelectric power can help diversify the energy mix and reduce reliance on fossil fuels. Additionally, supporting innovations in energy storage and grid management will enhance the reliability and sustainability of renewable energy.

The EnergyNow.ca report highlights several ongoing initiatives and projects aimed at increasing renewable energy capacity. However, these efforts must be scaled up and supported by both public policy and private investment to ensure that Canada can meet its energy needs and climate goals.

Policy and Strategic Planning

Effective policy and strategic planning are crucial for addressing the electrical supply challenges, with an anticipated electricity market reshuffle in at least one province signaling change ahead. Government action is needed to support infrastructure investment, incentivize renewable energy adoption, and promote energy efficiency measures. Collaborative efforts between federal, provincial, and municipal governments, along with private sector stakeholders, will be key to developing a comprehensive strategy for managing Canada’s electrical supply.

Public awareness and engagement are also important. Educating consumers about energy conservation practices and encouraging the adoption of energy-efficient technologies can contribute to reducing overall demand and alleviating some of the pressure on the electrical grid.

Conclusion

Canada’s electrical supply crunch is a pressing issue that demands immediate and sustained action. The growing demand for electricity, coupled with aging infrastructure and a lagging transition to renewable energy, poses significant challenges for the country’s economy and daily life. Addressing this issue will require substantial investment in infrastructure, advancements in technology, and effective policy measures. By taking a proactive and collaborative approach, Canada can navigate this crisis and build a more resilient and sustainable energy future.

 

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Recommendations from BC Hydro review to keep electricity affordable

BC Hydro Review Phase 2 Recommendations advance affordable electricity rates, clean energy adoption, electrification, and demand response, supporting heat pumps, EV charging, and low-income programs to cut emissions and meet CleanBC climate targets.

 

Key Points

Policies to keep rates affordable and accelerate clean electrification via heat pump, EV, and demand response incentives.

✅ Optional rates, heat pump and EV charging incentives

✅ Demand response via controllable devices lowers peak loads

✅ Expanded support for lower-income customers and affordability

 

The Province and BC Hydro have released recommendations from Phase 2 of the BC Hydro Review to keep rates affordable, including through a provincial rate freeze initiative that supported households, and encourage greater use of clean, renewable electricity to reduce emissions and achieve climate targets.

“Keeping life affordable for people is a key priority of our government,” said Bruce Ralston, Minister of Energy, Mines and Low Carbon Innovation. “Affordable electricity rates not only help British Columbians, they help ensure the price of electricity remains competitive with other forms of energy, supporting the transition away from fossil fuels to clean electricity in our homes and buildings, vehicles and businesses.”

While affordable rates have always been important to BC Hydro customers, amid proposals such as a modest rate increase under review, expectations are also changing as customers look to have more choice and control over their electricity use and opportunities to save money.

Guided by input from a panel of external energy industry experts, government and BC Hydro have developed recommendations under Phase 2 of the BC Hydro Review to reduce electricity costs for individuals and businesses, even as a 3.75% increase has been discussed, as envisioned by the CleanBC climate strategy. This is also in alignment with TogetherBC, the Province’s poverty reduction strategy, and its guiding principle of affordability.

“As we promote increased use of electricity in B.C. to achieve our climate targets, we need to continue to focus on keeping electricity rates affordable, especially for lower-income families,” said Nicholas Simons, Minister of Social Development and Poverty Reduction. “Through the BC Hydro Review, and continuing engagement with stakeholders and organizations to follow, we are committed to finding ways to keep rates affordable, so everyone has access to the benefits of B.C.’s clean, reliable electricity.”

Recommendations include having BC Hydro consider providing more support for lower-income BC Hydro customers, informed by a recent surplus report that highlighted funding opportunities. These include incentives and exploring optional rates for customers to adopt electric heat pumps, and facilitating customer adoption of controllable energy devices that provide BC Hydro the ability to offer incentives in return for helping to manage a customer’s electricity use. 

Electrification of B.C.’s economy helps customers reduce their carbon footprint and supports the Province’s CleanBC climate strategy, and is an important part of keeping electricity affordable even amid higher BC Hydro rates in recent periods. As more customers make the switch from fossil fuels to using clean electricity in their homes, vehicles and businesses, BC Hydro’s electricity sales will increase, providing more revenue that helps keep rates affordable for everyone.

“We’re making the transition to a cleaner future more affordable for people and businesses across British Columbia through our CleanBC plan,” said George Heyman, Minister of Environment and Climate Change Strategy. “By working with BC Hydro and other partners, we’re making sure everyone has access to clean, affordable electricity to power technologies like high-efficiency heat pumps and electric vehicles that will reduce harmful pollution and improve our homes, buildings and communities.”

Chris O’Riley, president and CEO, BC Hydro, said: “Given the impact of COVID-19 on British Columbians, affordability is more important than ever. That’s why we are committed to continuing to keep rates affordable and offering customers more options that allow them to save on their bills while using clean electricity.”

In July 2021, the Province announced a first set of recommendations from Phase 2 of the BC Hydro Review amid a 3% rate increase approved by regulators. The next announcement from Phase 2 will include recommendations to increase the number of electric vehicles on the road.

In addition, as part of the Draft Action Plan to advance the Declaration on the Rights of Indigenous Peoples Act, the Province is proposing to engage with Indigenous peoples to identify and support new clean energy opportunities related to CleanBC, the BC Hydro Review and the British Columbia Utilities Commission Indigenous Utilities Regulation Inquiry, and to consider lessons from Ontario's hydro policy experiences as appropriate.

B.C. is the cleanest electricity-generation jurisdiction in western North America, with an average of 98% of its electricity generation coming from clean or renewable resources.

 

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Renewable power developers discover more energy sources make better projects

Hybrid renewable energy projects integrate wind, solar, and battery storage to enhance grid reliability, reduce curtailment, and provide dispatchable power in markets like Alberta, leveraging photovoltaic tracking, overbuilt transformers, and improved storage economics.

 

Key Points

Hybrid renewable energy projects combine wind, solar, and storage to deliver reliable, dispatchable clean power.

✅ Combine wind, solar, and batteries for steady, dispatchable output

✅ Lower curtailment by using shared transformers and smart inverters

✅ Boost farm income via leases; diversify risk from oil and gas

 

Third-generation farmer James Praskach has been burned by the oil and gas sector and watched wicked weather pound his crops flat, but he is hoping a new kind of energy -- the renewable kind -- will pay dividends.

The 39-year-old is part of a landowner consortium that is hosting the sprawling 300-megawatt Blackspring Ridge wind power project in southeastern Alberta.

He receives regular lease payments from the $600-million project that came online in 2014, even though none of the 166 towering wind turbines that surround his land are actually on it.

His lease payments stand to rise, however, when and if the proposed 77-MW Vulcan Solar project, which won regulatory approval in 2016, is green-lighted by developer EDF Renewables Inc.

The panels would cover about 400 hectares of his family's land with nearly 300,000 photovoltaic solar panels in Alberta, installed on racks designed to follow the sun. It would stand in the way of traditional grain farming of the land, but that wouldn't have been a problem this year, Praskach says.

"This year we actually had a massive storm roll through. And we had 100 per cent hail damage on all of (the Vulcan Solar lands). We had canola, peas and barley on it this year," he said, adding the crop was covered by insurance.

Meanwhile, poor natural gas prices and a series of oilpatch financial failures mean rents aren't being paid for about half of the handful of gas wells on his land, showing how a province that is a powerhouse for both fossil and green energy can face volatility -- he's appealed to the Alberta surface Rights Board for compensation.

"(Solar power) would definitely add a level of security for our farming operations," said Praskach.

Hybrid power projects that combine energy sources are a growing trend as selling renewable energy gains traction across markets. Solar only works during the day and wind only when it is windy so combining the two -- potentially with battery storage or natural gas or biomass generation -- makes the power profile more reliable and predictable.

Globally, an oft-cited example is on El Hierro, the smallest of the Canary Islands, where wind power is used to pump water uphill to a reservoir in a volcanic crater so that it can be released to provide hydroelectric power when needed. At times, the project has provided 100 per cent of the tiny island's energy needs.

Improvements in technology such as improving solar and wind power and lower costs for storage mean it is being considered as a hybrid add-on for nearly all of its renewable power projects, said Dan Cunningham, manager of business development at Greengate Power Corp. of Calgary.

Grant Arnold, CEO of developer BluEarth Renewables, agreed.

"The barrier to date, I would say, has been cost of storage but that is changing rapidly," he said. "We feel that wind and storage or solar and storage will be a fundamental way we do business within five years. It's changing very, very rapidly and it's the product everybody wants."

Vulcan Solar was proposed after Blackspring Ridge came online, said David Warner, associate director of business development for EDF Renewables, which now co-owns the wind farm with Enbridge Inc.

"Blackspring actually had incremental capacity in the main power transformers," he said. "Essentially, it was capable of delivering more energy than Blackspring was producing. It was overbuilt."

Vulcan Solar has been sized to utilize the shortfall without producing so much energy that either will ever have to be constrained, he said. Much of the required environmental work has already been done for the wind farm.

Storage is being examined as a potential addition to the project but implementing it depends on the regulatory system. At present, Alberta's regulators are still working on how to permit and control what they call "dispatchable renewables and storage" systems.

EDF announced last spring it would proceed with the Arrow Canyon Solar Project in Nevada which is to combine 200 MW of solar with 75 MW of battery storage by 2022 -- the batteries are to soak up the sun's power in the morning and dispatch the electricity in the afternoon when Las Vegas casinos' air conditioning is most needed.

What is clear is that renewable energy will continue to grow, with Alberta renewable jobs expected to follow -- in a recent report, the International Energy Agency said global electricity capacity from renewables is set to rise by 50 per cent over the next five years, an increase equivalent to adding the current total power capacity of the United States.

The share of renewables is expected to rise from 26 per cent now to 30 per cent in 2024 but will remain well short of what is needed to meet long-term climate, air quality and energy access goals, it added.

 

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BC Hydro: 2021 was a record-breaking year for electricity demand

BC Hydro 2021 Peak Load Records highlight record-breaking electricity demand, peak load spikes, heat dome impacts, extreme cold, and shifting work-from-home patterns managed by a flexible hydroelectric system and climate-driven load trends.

 

Key Points

Record-breaking electricity demand peaks from extreme heat and cold that reshaped daily load patterns across BC in 2021.

✅ Heat dome and deep freeze drove sustained peak electricity demand

✅ Peak load built gradually, reflecting work-from-home behavior

✅ Flexible hydroelectric system adapts quickly to demand spikes

 

From June’s heat dome to December’s extreme cold, 2021 was a record-setting year, according to BC Hydro, and similar spikes were noted as Calgary's electricity use surged in frigid weather.

On Friday, the energy company released a new report on electricity demand, and how extreme temperatures over extended periods of time, along with growing scrutiny of crypto mining electricity use, led to record peak loads.

“We use peak loads to describe the electricity demand in the province during the highest load hour of each day,” Kyle Donaldson, BC Hydro spokesperson, said in a media release.

“With the heat dome in the summer and the sustained cold temperatures in December, we saw more record-breaking hours on more days last year than any other single year.”

According to BC Hydro, during summer, the Crown corporation recorded 19 of its top 25 all-time summer daily peak records — including breaking its all-time summer peak hourly demand record.

In December, which saw extremely cold temperatures and heavy snowfall, BC Hydro said its system experienced the highest and longest sustained load levels ever, as it activated its winter payment plan to assist customers.

Overall, BC Hydro says it has experienced 11 of its top 25 all-time daily peak records this winter, adding that Dec. 27 broke its all-time high peak hourly demand record.

“BC Hydro’s hydroelectric system is directly impacted by variations in weather, including drought conditions that require adaptation, and in 2021 more electricity demand records were broken than any other year prior, largely because of the back-to-back extreme temperatures lasting for days and weeks on end,” reads the report.

The energy company expects this trend to continue, noting that it has broken the peak record five times in the past five years, and other jurisdictions such as Quebec consumption record have also shattered consumption records.

It also noted that peak demand patterns have also changed since the first year of the COVID-19 pandemic, with trends seen during Earth Hour usage offering context.

“When the previous peak hourly load record was broken in January 2020, load displayed sharper increases and decreases throughout the day, suggesting more typical weather and behaviour,” said the report.

“In contrast, the 2021 peak load built up more gradually throughout the day, suggesting more British Columbians were likely working from home, or home for the holidays – waking up later and home earlier in the evening – as well as colder weather than average.”

BC Hydro also said “current climate models suggest a warming trend continuing in years to come which could increase demand year-round,” but noted that its flexible hydroelectric system can meet changes in demand quickly.

 

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What Will Drive Utility Revenue When Electricity Is Free?

AI-Powered Utility Customer Experience enables transparency, real-time pricing, smart thermostats, demand response, and billing optimization, helping utilities integrate distributed energy resources, battery storage, and microgrids while boosting customer satisfaction and reducing costs.

 

Key Points

An approach where utilities use AI and real-time data to personalize service, optimize billing, and cut energy costs.

✅ Real-time pricing aligns retail and wholesale market signals

✅ Device control via smart thermostats and home energy management

✅ Analytics reveal appliance-level usage and personalized savings

 

The latest electric utility customer satisfaction survey results from the American Customer Satisfaction Index (ACSI) Energy Utilities report reveal that nearly every investor-owned utility saw customer satisfaction go down from 2018 to 2019. Residential customers are sending a clear message in the report: They want more transparency and control over energy usage, billing and ways to reduce costs.

With both customer satisfaction and utility revenues on the decline, utilities are facing daunting challenges to their traditional business models amid flat electricity demand across many markets today. That said, it is the utilities that see these changing times as an opportunity to evolve that will become the energy leaders of tomorrow, where the customer relationship is no longer defined by sales volume but instead by a utility company's ability to optimize service and deliver meaningful customer solutions.

We have seen how the proliferation of centralized and distributed renewables on the grid has already dramatically changed the cost profile of traditional generation and variability of wholesale energy prices. This signals the real cost drivers in the future will come from optimizing energy service with things like batteries, microgrids and peer-to-peer trading networks. In the foreseeable future, flat electricity rates may be the norm, or electricity might even become entirely free as services become the primary source of utility revenue.

The key to this future is technological innovation that allows utilities to better understand a customer’s unique needs and priorities and then deliver personalized, well-timed solutions that make customers feel valued and appreciated as their utility helps them save and alleviates their greatest pain points.

I predict utilities that adopt new technologies focused on customer experience, aligned with key utility trends shaping the sector, and deliver continual service improvements and optimization will earn the most satisfied, most loyal customers.

To illustrate this, look at how fixed pricing today is applied for most residential customers. Unless you live in one of the states with deregulated utilities where most customers are free to choose a service provider in a competitive marketplace, as consumers in power markets increasingly reshape offerings, fixed-rate tariffs or time-of-use tariffs might be the only rate structures you have ever known, though new utility rate designs are being tested nationwide today. These tariffs are often market distortions, bearing little relation to the real-time price that the utility pays on the wholesale market.

It can be easy enough to compare the rate you pay as a consumer and the market rate that utilities pay. The California ISO has a public dashboard -- as do other grid operators -- that shows the real-time marginal cost of energy. On a recent Friday, for example, a buyer in San Francisco could go to the real-time market and procure electricity at a rate of around 9.5 cents per kilowatt-hour (kWh), yet a residential customer can pay the utility PG&E between 22 cents and 49 cents per kWh amid major changes to electric bills being debated, depending on usage.

The problem is that utility customers do not usually see this data or know how to interpret it in a way that helps add value to their service or drive down the cost.

This is a scenario ripe for innovation. Artificial intelligence (AI) technologies are beginning to be applied to give customers the transparency and control over the energy they desire, and a new type of utility is emerging using real-time pricing signals from wholesale markets to give households hassle-free energy savings. Evolve Energy in Texas is developing a utility service model, even as Texas utilities revisit smart home network strategies, that delivers electricity to consumers at real-time market prices and connects to smart thermostats and other connected devices in the home for simple monitoring and control -- all managed via an intuitive consumer app.

My company, Bidgely, partners with utilities and energy retailers all over the world to apply artificial intelligence and machine learning algorithms to customer data in order to bring transparency to their electricity bills, showing exactly where the customers’ money is going down to the appliance and offering personalized, actionable advice on how to save.

Another example is from energy management company Keewi. Its wireless outlet adaptors are revealing real-time energy usage information to Texas A&M dorm residents as well as providing students the ability to conserve energy through controlling items in their rooms from their smartphones.

These are but a few examples of innovations among many in play that answer the consumer demand for increased transparency and control over energy usage.

Electric service providers will be closely watching how consumers respond to AI-driven innovation, including providers in traditionally regulated markets that are exploring equitable regulation approaches now, to stay aligned with policy and customer expectations. While regulated utilities have no reason to fear that their customers might sign up with a competitor, they understand that the revenues from electricity sales are going down and the deployment of distributed energy resources is going up. Both trends were reflected in a March report from Bloomberg New Energy Finance (via ThinkProgress) that claimed unsubsidized storage projects co-located with solar or wind are starting to compete with coal and gas for dispatchable power. Change is coming to regulated markets, and some of that change can be attributed to customer dissatisfaction with utility service.

Like so many industries before, the utility-customer relationship is on track to become less about measuring unit sales and more about driving revenue through services and delivering the best customer value. Loyal customers are most likely to listen and follow through on the utility’s advice and to trust the utility for a wide range of energy-related products and services. Utilities that make customer experience the highest priority today will emerge tomorrow as the leaders of a new energy service era.

 

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