Cost is the main reason stopping Canadians from buying an electric car: Survey

EV Tipping Point signals the S-curve shift to mainstream adoption as new car sales pass 5%, with the US joining Europe and China; charging infrastructure, costs, and supply align to accelerate electric car market penetration.

Key Points

The EV tipping point is when fully electric cars reach about 5% of new sales, triggering rapid S-curve adoption.

✅ 5% of new car sales marks start of mass adoption

✅ Follows S-curve seen in phones, LEDs, internet

✅ Barriers ease: charging, cost declines, model availability

Many people of a certain age can recall the first time they held a smartphone. The devices were weird and expensive and novel enough to draw a crowd at parties. Then, less than a decade later, it became unusual not to own one.

That same society-altering shift is happening now with electric vehicles, according to a Bloomberg analysis of adoption rates around the world. The US is the latest country to pass what’s become a critical EV tipping point: an EV inflection point when 5% of new car sales are powered only by electricity. This threshold signals the start of mass EV adoption, the period when technological preferences rapidly flip, according to the analysis.

For the past six months, the US joined Europe and China — collectively the three largest car markets — in moving beyond the 5% tipping point, as recent U.S. EV sales indicate. If the US follows the trend established by 18 countries that came before it, a quarter of new car sales could be electric by the end of 2025. That would be a year or two ahead of most major forecasts.

How Fast Is the Switch to Electric Cars?
19 countries have reached the 5% tipping point, and an earlier-than-expected shift is underway—then everything changes

Why is 5% so important? 
Most successful new technologies — electricity, televisions, mobile phones, the internet, even LED lightbulbs — follow an S-shaped adoption curve, with EVs going from zero to 2 million in five years according to market data. Sales move at a crawl in the early-adopter phase, then surprisingly quickly once things go mainstream. (The top of the S curve represents the last holdouts who refuse to give up their old flip phones.)

Electric cars inline tout
In the case of electric vehicles, 5% seems to be the point when early adopters are overtaken by mainstream demand. Before then, sales tend to be slow and unpredictable, and still behind gas cars in most markets. Afterward, rapidly accelerating demand ensues.

It makes sense that countries around the world would follow similar patterns of EV adoption. Most impediments are universal: there aren’t enough public chargers, grid capacity concerns linger, the cars are expensive and in limited supply, buyers don’t know much about them. Once the road has been paved for the first 5%, the masses soon follow.

Thus the adoption curve followed by South Korea starting in 2021 ends up looking a lot like the one taken by China in 2018, which is similar to Norway after its first 5% quarter in 2013. The next major car markets approaching the tipping point this year include Canada, Australia, and Spain, suggesting that within a decade many drivers could be in EVs worldwide. 

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USDA Rural Clean Energy Programs drive climate-smart infrastructure, energy efficiency, and smart grid upgrades, delivering REAP grants, renewable power, and cost savings that boost rural development, create jobs, and modernize electric systems nationwide.

Key Points

USDA programs funding renewable upgrades, efficiency projects, and grid resilience to cut costs and spur rural growth.

✅ REAP grants fund renewable and efficiency upgrades

✅ Smart grid loans strengthen rural electric resilience

✅ Projects cut energy costs and support good-paying jobs

When rural communities lean into clean energy, the path to economic prosperity is clear. Cleaner power options like solar and electric guided by decarbonization goals provide new market opportunities for producers and small businesses. They reduce energy costs for consumers and supports good-paying jobs in rural America.

USDA Rural Development programs have demonstrated strong success in the fight against climate change, as recent USDA grants for energy upgrades show while helping to lower energy costs and increase efficiency for people across the nation.

This week, as we celebrate Earth Day, we are proud to highlight some of the many ways USDA programs advance climate-smart infrastructure, including the first Clean Energy Community designation that showcases local leadership, to support economic development in rural areas.

Advancing Energy Efficiency in Rural Massachusetts

Prior to receiving a Rural Energy for America Program (REAP) grant from USDA, Little Leaf Farms in the town of Devens used a portable, air-cooled chiller to cool its greenhouses. The inefficient cooling system, lighting and heating accounted for roughly 20 percent of the farm's production costs.

USDA Rural Development awarded the farm a $38,471 REAP grant to purchase and install a more efficient air-cooled chiller. This project is expected to save Little Leaf Farms $51,341 per year and will replace 798,472 kilowatt-hours per year, which is enough energy to power 73 homes.

To learn more about this project, visit the success story: Little Leaf Farms Grows Green while Going Green | Rural Development (usda.gov).

In the Fight Against Climate Change, Students in New Hampshire Lead the Way

Students at White Mountains Regional High School designed a modern LED lighting retrofit informed by building upgrade initiatives to offset power costs and generate efficient energy for their school.

USDA Rural Development provided the school a $36,900 Economic Impact Initiative Grant under the Community Facilities Program to finance the project. Energy upgrades are projected to save 92,528 kilowatt-hours and $12,954 each year, and after maintenance reduction is factored in, total savings are estimated to be more than $20,000 annually.

As part of the project, the school is incorporating STEM (Science, Technology, Math and Engineering) into the curriculum to create long-term impacts for the students and community. Students will learn about the lighting retrofit, electricity, energy efficiency and wind energy as well as climate change.

Clean Energy Modernizes Power Grid in Rural Pennsylvania

USDA Rural Development is working to make rural electric infrastructure stronger, more sustainable and more resilient than ever before, and large-scale energy projects in New York reinforce this momentum nationwide as well. For instance, Central Electric Cooperative used a $20 million Electric Infrastructure Loan Program to build and improve 111 miles of line and connect 795 people.

The loan includes $115,153 in smart grid technologies to help utilities better manage the power grid, while grid modernization in Canada underscores North America's broader transition to cleaner, more resilient systems. Central Electric serves about 25,000 customers over 3,049 miles of line in seven counties in western Pennsylvania.

Agricultural Producers Upgrade to Clean Energy in New Jersey

Tuckahoe Turf Farms Inc. in Hammonton used a REAP grant to purchase and install a 150HP electric irrigation motor to replace a diesel motor. The project will generate 18.501 kilowatt-hours of energy.

In Asbury, North Jersey RCandD Inc. used a REAP grant to conduct energy assessments and provide technical assistance to small businesses and agricultural producers in collaboration with EnSave.

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Electric Vehicle Price Parity 2027 signals cheaper EV manufacturing as battery costs plunge, widening model lineups, and tighter EU emissions rules; UBS and BloombergNEF foresee parity, with TCO advantages over ICE amid growing fast-charging networks.

Key Points

EV cost parity in 2027 when manufacturing undercuts ICE, led by cheaper batteries, wider lineups, and emissions policy.

✅ Battery costs drop 58% next decade, after 88% fall

✅ Manufacturing parity across segments from 2027

✅ TCO favors EVs; charging networks expand globally

A Bloomberg/NEF report commissioned by Transport & Environment forecasts 2027 as the year when electric vehicles will start to become cheaper to manufacture than their internal combustion equivalents across all segments, aligning with analyses that the EV age is arriving ahead of schedule for consumers and manufacturers alike, mainly due to a sharp drop in battery prices and the appearance of new models by more manufacturers.

Batteries, which have fallen in price by 88% over the past decade and are expected to plunge by a further 58% over the next 10 years, make up between one-quarter and two-fifths of the total price of a vehicle. The average pre-tax price of a mid-range electric vehicle is around €33,300, and higher upfront prices concern many UK buyers compared to €18,600 for its diesel or gasoline equivalent. In 2026, both are expected to cost around €19,000, while in 2030, the same electric car will cost €16,300 before tax, while its internal combustion equivalent will cost €19,900, and that’s without factoring in government incentives.

Other reports, such as a recent one by UBS, put the date of parity a few years earlier, by 2024, after which they say there will be little reason left to buy a non-electric vehicle, as the market has expanded from near zero to 2 million in just five years.

In Europe, carmakers will become a particular stakeholder in this transition due to heavy fines for exceeding emissions limits calculated on the basis of the total number of vehicles sold. Increasing the percentage of electric vehicles in the annual sales portfolio is seen by the industry as the only way to avoid these fines. In addition to brands such as Bentley or Jaguar Land Rover, which have announced the total abandonment of internal combustion engine technology by 2025, or Volvo, which has set 2030 as the target date, other companies such as Ford, which is postponing this date in its home market, also set 2030 for the European market, which clearly demonstrates the suitability of this type of policy.

Nevertheless internal combustion vehicles will continue to travel on the roads or will be resold in developing countries. In addition to the price factor, which is even more accentuated when estimates are carried out in terms of total cost of ownership calculations due to the lower cost of electric recharging versus fuel and lower maintenance requirements, other factors such as the availability of fast charging networks must be taken into account.

While price parity is approaching, it is worth thinking about the factors that are causing car sales, which are still behind gasoline models in share, to suffer: the chip crisis, which is strongly affecting the automotive industry and will most likely extend until 2022, is creating production problems and the elimination of numerous advanced electronic options in many models, which reduces the incentive to purchase a vehicle at the present time. These types of reasons could lead some consumers to postpone purchasing a vehicle precisely when we may be talking about the final years for internal combustion technology, which would increase the likelihood that, later on and as the price gap closes, they would opt for an electric vehicle.

Finally, in the United States, the ambitious infrastructure plan put in place by the Biden administration also promises to accelerate the transition to electric vehicles by addressing key barriers to mainstream adoption such as charging access, which in turn is fueling the interest of automotive companies to have more electric vehicles in their range. In Europe, meanwhile, more Chinese brands offering electric vehicles are beginning to enter the most advanced markets, such as Norway and the Netherlands, with plans to expand to the rest of the continent with very competitive offers in terms of price.

One way or another, the future of the automotive industry is electric, and the transition will take place during the remainder of this decade. You might want to think about it if you are weighing whether it’s time to buy an electric car this year.

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North Central Energy Facilities deliver 1,484 MW of renewable power in Oklahoma, uniting Invenergy, GE Renewable Energy, and AEP with the Traverse, Maverick, and Sundance wind farms, 531 turbines, grid-scale clean energy, and regional decarbonization.

Key Points

A 1,484 MW trio of Oklahoma wind farms by Invenergy with GE turbines, owned by AEP to supply regional customers.

✅ 1,484 MW capacity from 531 GE 2 MW platform turbines

✅ Largest single-phase wind farm: 998 MW Traverse

✅ Owned by AEP subsidiaries SWEPCO and PSO

Invenergy, the largest privately held global developer, owner and operator of sustainable energy solutions and GE Renewable Energy, today announced commercial operations for the 998-megawatt Traverse Wind Energy Center, the largest wind farm constructed in a single phase in North America, reflecting broader growth such as Enel's 450 MW project announced recently.

Located in north central Oklahoma, Traverse joins the operational 199-megawatt Sundance Wind Energy Center and the 287-megawatt Maverick Wind Energy Center, as the last of three projects developed by Invenergy for American Electric Power (AEP) to reach commercial operation, amid investor activity like WEC Energy's Illinois stake in wind assets this year. These projects make up the North Central Energy Facilities and have 531 GE turbines with a combined capacity of 1,484 megawatts, making them collectively among the largest wind energy facilities globally, even as new capacity comes online such as TransAlta's 119 MW addition in the US.

"This is a moment that Invenergy and our valued partners at AEP, GE Renewable Energy, and the gracious members of our home communities in Oklahoma have been looking forward to," said Jim Shield, Senior Executive Vice President and Development Business Leader at Invenergy, reflecting broader momentum as projects like Building Energy project begin operations nationwide. "With the completion of Traverse and with it the North Central Energy Facilities, we're proud to further our commitment to responsible, clean energy development and to advance our mission to build a sustainable world."

The North Central Energy Facilities represent a $2 billion capital investment in north central Oklahoma, mirroring Iowa wind investments that spur growth, directly investing in the local economy through new tax revenues and lease payments to participating landowners and will generate enough electricity to power 440,000 American homes.

"GE was honored to work with Invenergy on this milestone wind project, continuing our long-standing partnership," said Steve Swift, Global Commercial Leader for GE's Onshore Wind business, a view reinforced by projects like North Carolina's first wind farm coming online. "Wind power is a key element of driving decarbonization, and a dependable and affordable energy option here in the US and around the world. GE's 2 MW platform turbines are ideally suited to bring reliable and sustainable renewable energy to the region for many years to come."

AEP's subsidiaries Southwestern Electric Power Company (SWEPCO) and Public Service Company of Oklahoma (PSO) assumed ownership of the three wind farms upon start of commercial operations, alongside emerging interstate delivery efforts like Wyoming-to-California wind plans, to serve their customers in Arkansas, Louisiana and Oklahoma.

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Accelerate Kootenays EV charging stations expand along Highway 3, adding DC fast charging and Level 2 plugs to cut range anxiety for electric vehicles in B.C., linking communities like Castlegar, Greenwood, and the Alberta border.

Key Points

A regional network of DC fast and Level 2 chargers along B.C.'s Highway 3 to reduce range anxiety and boost EV adoption.

✅ 13 DC fast chargers plus 40 Level 2 stations across key hubs

✅ 20-minute charging stops reduce range anxiety on Highway 3

✅ Backed by BC Hydro, FortisBC, and regional districts

The Kootenays are B.C.'s electric powerhouse, and as part of B.C.'s EV push the region is making significant advances to put electric cars on the road.

The region's dams generate more than half of the province's electricity needs, but some say residents in the region have not taken to electric cars, for instance.

Trish Dehnel is a spokesperson for Accelerate Kootenays, a multi-million dollar coalition involving the regional districts of East Kootenay, Central Kootenay and Kootenay Boundary, along with a number of corporate partners including Fortis B.C. and BC Hydro.

She says one of the major problems in the region — in addition to the mountainous terrain and winter driving conditions — is "range anxiety."

That's when you're not sure your electric vehicle will be able to make it to your destination without running out of power, she explained.

Now, Accelerate Kootenays is hoping a set of new electric charging stations, part of the B.C. Electric Highway project expanding along Highway 3, will make a difference.

No more 'range anxiety'

The expansion includes 40 Level 2 stations and 13 DC Quick Charging stations, mirroring BC Hydro's expansion across southern B.C. strategically located within the region to give people more opportunities to charge up along their travel routes, Dehnel said.

"We will have DC fast-charging stations in all of the major communities along Highway 3 from Greenwood to the Alberta border. You will be able to stop at a fast-charging station and, thanks to faster EV charging technology, charge your vehicle within 20 minutes," she said.

Castlegar car salesman Terry Klapper — who sells the 2017 Chevy Bolt electric vehicle — says it's a great step for the region as sites like Nelson's new fast-charging station come online.

"I guarantee that you'll be seeing electric cars around the Kootenays," he said.

"The interest the public has shown … [I mean] as soon as people found out we had these Bolts on the lot, we've had people coming in every single day to take a look at them and say when can I finally purchase it."

The charging stations are set to open by the end of next year.

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China Compressed-Air Energy Storage enables grid flexibility using salt caverns in Jiangsu, delivering long-duration storage for wind and solar, 60 MW capacity, dispatchable power, and low-cost, safe, round-the-clock clean energy integration.

Key Points

Stores off-peak power by compressing air in salt caverns, then drives turbines on demand to balance renewables.

✅ 60 MW Jintan plant connects to grid; commercial CAES milestone

✅ Uses salt caverns; low-cost long-duration storage; high safety

✅ Balances wind and solar; improves grid flexibility and reliability

China is set to connect its first commercial compressed-air energy storage plant to the grid as it seeks more ways to harness fast-growing clean power resources, including new hydropower alongside other long-duration options such as gravity power technologies for around-the-clock use.

China Huaneng Group Co. said its Jiangsu Jintan Salt Cave project recently underwent four days of successful trials and is now ready for commercial operations. The 60-megawatt plant will be the largest compressed air energy storage plant built anywhere in the world since 1991, and the first in China outside of small-scale technology demonstration projects, as China's electricity demand patterns remain in flux, according to BloombergNEF.

The plant will use electricity at night when demand is low to pump air into an underground salt cavern. Then, when demand is high during the day, it can release the compressed air at high enough pressure to spin a turbine and produce electricity, aligning with projections that 60% electricity by 2060 could be reached according to industry outlooks.

Underground compressed air is considered one of the least costly forms of long-term energy storage and has low safety concerns, according to BloombergNEF. But its reliance on certain topographical features such as underground caverns may limit wider deployment, a challenge shared by other regions weighing large-scale storage options for reliability. It’s gained a foothold in China, with nearly four gigawatts of projects in the pipeline, while there are less than two gigawatts combined planned in the rest of the world. Shandong province said just this week in this year's work plan that it would build three projects using the technology.

The Jintan salt caves in Jiangsu, China’s second-biggest provincial economy just north of Shanghai, can store about 10 million cubic meters of gas, enough to power four gigawatts of compressed air plants, according to a Science and Technology Daily report from last year. 

Energy storage is a key part of China’s plan to build a larger and more flexible grid as it tries to peak carbon emissions before 2030 and zero them out before 2060, alongside continued nuclear energy development to stabilize baseload supply. The country is adding a world-leading amount of wind and solar power every year, but their intermittency strains grids that need to be able to deliver electricity all the time, spurring interest in green hydrogen as a flexible complement. China has set targets of 30 gigawatts of new-energy storage by 2025 and 120 gigawatts of pumped hydro storage by 2030. 

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