Cost is the main reason stopping Canadians from buying an electric car: Survey


ev survey

NFPA 70e Training

Our customized live online or in‑person group training can be delivered to your staff at your location.

  • Live Online
  • 6 hours Instructor-led
  • Group Training Available
Regular Price:
$199
Coupon Price:
$149
Reserve Your Seat Today

Canada EV Incentives drive adoption toward the 2035 zero-emission target, with rebates, federal and provincial programs boosting affordability amid concerns over charging infrastructure, range anxiety, and battery life, according to a BNN Bloomberg-Leger survey.

 

Key Points

Canada EV incentives are rebates and tax credits reducing EV costs to accelerate zero-emission vehicle adoption nationwide.

✅ Federal and provincial rebates reduce EV purchase prices

✅ Incentives offset range, battery, and charging concerns

✅ Larger incentives correlate with higher adoption rates

 

If the federal government wants to meet its ambitious EV goals of having all cars and passenger trucks sold in Canada be zero emissions by 2035, it’s going to have to do something about the cost of these vehicles.

A new survey from BNN Bloomberg and RATESDOTCA has found that cost is the number one reason stopping Canadians from buying an electric car.

The survey, which was conducted by Leger Marketing earlier this month, asked 1,511 Canadians if they were planning to purchase a new electric vehicle in the near future. It found that just over one in four, or 26 per cent of Canadians, are planning to do so, with Atlantic Canada lagging other regions. On the other hand, 19 per cent of Canadians are planning to buy a gas/diesel/hybrid card for their next purchase. 

Those who aren’t planning on buying an EV were asked what the biggest reason for their decision was. By far, it was the price of these vehicles: 31 per cent of this group cited cost as the main reason for not electrifying their ride. Another 59 per cent of respondents cited it as a concern, but not the main one. Other reasons for not wanting to buy an electric vehicle included lack of infrastructure (18 per cent), range concerns (16 per cent), and battery life and replacement (13 per cent), and some report EV shortages and wait times too.

What’s interesting is that it’s clear that government incentives for EVs are the most powerful tool right now to drive adoption, though some argue subsidies are a bad idea for Canada. When asked if further government incentives would convince them to buy an electric vehicle, 78 per cent of those surveyed said yes.

That’s right. If more governments increased the incentives offered for buying electric vehicles, reaching the goal of only selling zero emission vehicles in Canada by 2035 would no longer be a pipe dream, despite 2035 mandate skepticism from some.

At the moment, only Quebec and B.C. offer government incentives to buy an electric vehicle, even as B.C. charging bottlenecks are predicted. The federal government offers up to a $5,000 incentive, with restrictions including a limit on the total price of the vehicle, and has signaled EV sales regulations are forthcoming. Ontario previously offered a rebate of up to $14,000, however, the popular program was cancelled when the Progress Conservative government was elected in 2018.

The cancellation led to a plunge in new electric vehicle sales in Ontario, falling more than 55 per cent in the first six months of 2019 when compared to the same time period in the previous year, according to Electric Mobility Canada.

It’s no surprise that the larger the incentive, the more Canadians will be swayed to buy an electric car. Perhaps what’s surprising is that the incentive doesn’t even have to be as large as the previous Ontario rebate was. The survey found that seven per cent of Canadians would buy an electric vehicle if they got an incentive ranging anywhere from $5,001-$7,250. A full 35 per cent said a $12,500 or higher incentive would convince them.

The majority of Canadians surveyed said they use their vehicles for leisure or commuting to work. Leisure uses include running errands and seeing friends and family, of which 43 per cent of respondents said was the primary way they used their vehicle. Meanwhile, 36 per cent said they primarily used their car to commute to work.

The survey also found that incentives were more effective at convincing younger people to buy an electric vehicle. Eighty-three per cent of those under the age of 55 could be swayed by new incentives. But for those over 55, only 66 per cent said they would change their mind. 

 

Related News

Related News

"Remarkable" New Contract Award Adds 10 GW of Renewables to UK Grid

UK Renewable Energy Auction secures 10 GW for the grid at record-low costs, led by offshore wind, floating wind, solar, and onshore wind, with inflation-indexed CfDs delivering £37/MWh strike prices and enhanced energy security.

 

Key Points

Government CfDs add 10 GW of low-cost renewables to the UK grid via offshore wind, floating wind, and solar.

✅ 10 GW capacity: 7 GW offshore wind, 2.2 GW solar, 0.9 GW onshore wind

✅ Record-low £37/MWh offshore; floating wind at £87/MWh CfD strikes

✅ 15-year indexed contracts cut exposure to volatile gas prices

 

The United Kingdom will add 10 gigawatts (GW) of renewable energy capacity to its power grid at one-quarter the cost of fossil gas after concluding its biggest-ever renewable energy auction for new renewable supplies.

The “remarkable new UK renewable auction” will meet one-eighth of the country’s current electricity demand at record low prices of just £37 per megawatt-hour for offshore wind and £87 for floating offshore systems (a dynamic echoed as wind power gains in Canada across other markets), tweeted Carbon Brief Deputy Editor Simon Evans.

“The government is increasing its reliance on a local supply of renewables amid soaring UK power prices driven by a surge in the cost of natural gas following Russia’s invasion of Ukraine,” Bloomberg Green reports. Offshore wind energy “will add about seven gigawatts of clean power capacity to the nation’s fleet from 2026, bringing Britain closer to its target of installing 50 gigawatts by the end of the decade.”

The awards also include 2.2 gigawatts (that’s 2.2 billion watts) of solar and 900 megawatts of onshore wind, even as the UK faces a renewables backlog on some projects, Bloomberg says.

“Eye-watering gas prices are hitting consumers across Europe,” said UK Business and Energy Secretary Kwasi Kwarteng. “The more cheap, clean power we generate within our own borders, the better protected we will be from volatile gas prices that are pushing up bills.”

Citing government figures, Bloomberg says wind generation costs came in 5.8% lower than the previous auction in 2019, reflecting momentum in a sector set to become a trillion-dollar business this decade. Some of the winning bidders included Ørsted, Iberdrola’s Scottish Power unit, Vattenfall, and a consortium of AB Ignitis Grupe, EDP Renovaveis, and Engie.

Offshore wind power costs have fallen dramatically in recent years as the UK supported the industry to scale up and industrialize production of larger, more efficient turbines,” the news story states. Now, “the decline in price developers are willing to accept comes even after the cost of wind turbines rose in recent months as prices increased for key metals like steel and supply chain disruptions created expensive delays.”

The 15-year, fixed-price contracts will be adjusted for inflation when the turbines are ready to start delivering electricity, offering lessons for the U.S. wind sector on contract design.

 

Related News

View more

Canadian electricity associations aligning goals toward net-zero by 2050

Electricity Alliance Canada champions clean power, electrification, and net-zero, uniting renewable energy, hydropower, nuclear, wind, and solar to decarbonize Canada with sustainable, reliable, affordable electricity across sectors by 2050, economywide growth.

 

Key Points

A national coalition advancing clean power and electrification to help achieve Canada's net-zero by 2050.

✅ Coalition of six Canadian electricity associations

✅ Promotes electrification and clean, reliable power

✅ Aims net-zero by 2050, coal phase-out by 2030

 

Six of Canada’s leading electricity associations have created a coalition to promote clean power’s role, amid a looming power challenge for the country, in a sustainable energy future.

The Electricity Alliance Canada’s mandate is to enable, promote and advocate for increased low or no-carbon electricity usage throughout the economy to help achieve the nation’s net-zero emissions target of 100 percent by 2050, with net-zero electricity regulations permitting some natural gas generation along the way.

The founding members are the Canadian Electricity Association, the Canadian Nuclear Association, the Canadian Renewable Energy Association, Electricity Human Resources Canada, Marine Renewables Canada, and WaterPower Canada, and they aim to incorporate lessons from Europe's power crisis as collaboration advances.

“Electricity will power Canada’s energy transition and create many new well-paying jobs,” reads the joint statement by the six entities. “We are pleased to announce this enhanced collaboration to advance discussion and implement strategies that promote greater electrification in a way that is sustainable, reliable and affordable. Electricity Alliance Canada looks forward to working with governments and energy users to capture the full potential of electricity to contribute to Canada’s net-zero target.”

Canada is much further along than many nations when it comes decarbonizing its power generation sector, yet it is expected to miss 2035 clean electricity goals without accelerated efforts. More than 80 percent of its electricity mix is fueled by non-emitting hydroelectric and nuclear as well as wind, solar and marine renewable generation, according to the Alliance. By contrast, the U.S. portion of non-emitting electricity resources is closer to 40 percent or less.

The remainder of its coal-fired power plants are scheduled to be phased out by 2030, according to reports, though scrapping coal-fired electricity could be costly and ineffective according to one report.

Hydropower leads the way in Canada, with nearly 500 generating plant producing an average of 355 TWh per year, according to the Canadian Hydropower Association. Nuclear plants such as Ontario Power Generation’s Darlington station and Bruce Power also contribute massive-scale and carbon-free electricity capacity, as debates over Ontario's renewable future continue.

Observers note that clean, affordable electricity in Ontario should be a prominent election issue this year.

 

Related News

View more

World Bank helps developing countries wind spurt

World Bank Offshore Wind Investment drives renewables and clean energy in developing countries, funding floating turbines and shallow-water foundations to replace fossil fuels, expand grids, and scale climate finance across Latin America, Africa, and Asia.

 

Key Points

A World Bank program funding offshore wind to speed clean power, cut fossil fuels, and expand grids in emerging markets.

✅ US$80bn to 565 onshore wind projects since 1995

✅ Pilot funds offshore wind in Asia, Africa, Latin America

✅ Floating turbines and shallow-water foundations enable deep resources

 

Europe and the United States now accept onshore wind power as the cheapest way to generate electricity, and U.S. lessons from the U.K. are informing policy discussions. But this novel technology still needs subsidising before some developing countries will embrace it. Enter the World Bank.

A total of US$80 billion in subsidies from the Bank has gone over 25 years to 565 developing world onshore wind projects, to persuade governments to invest in renewables rather than rely on fossil fuels.

Central and Latin American countries have received the lions share of this investment, but the Asia Pacific region and Eastern Europe have also seen dozens of Bank-funded developments. Now the fastest-growing market is in Africa and the Middle East, where West African hydropower support can complement variable wind resources.

But while continuing to campaign for more onshore wind farms, the World Bank in 2019 started encouraging target countries to embrace offshore wind as well. This uses two approaches: turbines in shallow water, which are fixed to the seabed, and also a newer technology, involving floating turbines anchored by cables at greater depth.

The extraordinary potential for offshore wind, which is being commercially developed very fast in Europe, including the UK's offshore expansion, China and the U.S. offshore wind sector today as well, is now seen by the Bank as important for countries like Vietnam which could harness enough offshore wind power to provide all its electricity needs.

Other countries it has identified with enormous potential for offshore wind include Brazil, Indonesia, India, the Philippines, South Africa and Sri Lanka, all of them countries that need to keep building more power stations to connect every citizen to the national grid.

The Bank began investing in wind power in 1995, with its spending reaching billions of dollars annually in 2011. The biggest single recipient has been Brazil, receiving US$24.2 bn up to the end of 2018, 30 per cent of the total the Bank has invested worldwide.

Many private companies have partnered with the Bank to build the wind farms. The biggest single beneficiary is Enel, the Italian energy giant, which has received US$6.1 bn to complete projects in Brazil, Mexico, South Africa, Romania, Morocco, Bulgaria, Peru, and Russia.

Among the countries now benefitting from the Banks continuing onshore wind programme are Egypt, Morocco, Senegal, Jordan, Vietnam, Thailand, Indonesia and the Philippines.

Offshore wind now costs less than nuclear power, and global costs have fallen enough to compete in most countries with fossil fuels. Currently the fastest-growing industry in the world, it continued to grow despite Covid-19 across most markets.

Persistent coal demand

Particularly in Asia, some countries are continuing to burn large quantities of coal and are considering investing in yet more fossil fuel generation unless they can be persuaded that renewables are a better option, with an offshore wind $1 trillion outlook underscoring the scale.

Last year the World Bank began a pilot scheme to explore funding investment in offshore wind in these countries. Launching the scheme Riccardo Puliti, a senior director at the Bank, said: Offshore wind is a clean, reliable and secure source of energy with massive potential to transform the energy mix in countries that have great wind resources.

We have seen it work in Europe we can now make use of global experience to scale up offshore wind projects in emerging markets.

Using data from the Global Wind Atlas, the Bank calculated that developing countries with shallow waters like India, Turkey and Sri Lanka had huge potential with fixed turbines, while others the Philippines and South Africa, for example would need floating foundations to reach greater depths, up to 1,000 metres.

For countries like Vietnam, with a mix of shallow and deep water, wind power could solve their entire electricity needs. In theory offshore wind power could produce ten times the amount of electricity that the country currently gets from all its current power stations, the Bank says.

 

Related News

View more

UK Renewable energy projects worth billions stuck on hold

UK Renewable Grid Connection Delays threaten the 2035 zero-carbon electricity target as National Grid queues stall wind and solar projects, investors, and infrastructure, slowing clean energy deployment, curtailing capacity build-out, and risking net-zero progress.

 

Key Points

Prolonged National Grid queues delaying wind and solar connections, jeopardizing the UK's 2035 clean power target.

✅ Up to 15-year waits for grid connections

✅ Over £200bn projects stuck in the queue

✅ Threatens zero-carbon electricity by 2035

 

The UK currently has a 2035 target for 100% of its electricity to be produced without carbon emissions, while Ireland's green electricity progress offers a nearby benchmark within the next four years.

But meeting the target will require a big increase in the number of renewable projects across the country. It is estimated as much as five times more solar and four times as much wind is needed, with growth in UK offshore wind expected to play a key role here.

The government and private investors have spent £198bn on renewable power infrastructure since 2010, alongside European wind investments recorded last year. But now energy companies are warning that significant delays to connect their green energy projects to the system will threaten their ability to bring more green power online.

A new wind farm or solar site can only start supplying energy to people's homes once it has been plugged into the grid.

Energy companies like Octopus Energy, one of Europe's largest investors in renewable energy, say they have been told by National Grid that they need to wait up to 15 years for some connections, even as a new 10 GW contract aims to speed UK grid additions - far beyond the government's 2035 target.

'Longest grid queues in Europe'
There are currently more than £200bn worth of projects sitting in the connections queue, the BBC has calculated.

Around 40% of them face a connection wait of at least a year, according to National Grid's own figures. That represents delayed investments worth tens of billions of pounds, reflecting stalled grid spending that slows renewable rollouts.

"We currently have one of the longest grid queues in Europe," according to Zoisa North-Bond, chief executive of Octopus Energy Generation.

The problem is so many new renewable projects are applying for connections, the grid cannot keep up with required network expansion such as new pylons in Scotland being discussed nationwide.

The system was built when just a few fossil fuel power plants were requesting a connection each year, but now there are 1,100 projects in the queue, a challenge mirrored by U.S. grid hurdles in moving toward 100% renewables today.

 

Related News

View more

Solar Is Now 33% Cheaper Than Gas Power in US, Guggenheim Says

US Renewable Energy Cost Advantage signals cheaper utility-scale solar and onshore wind versus natural gas, with LCOE declines, tax credits, and climate policy cutting electricity costs for utilities and grids across the United States.

 

Key Points

Cheaper solar and wind than natural gas, driven by LCOE drops, tax credits, and policy, lowering US electricity costs.

✅ Utility-scale solar is about one-third cheaper than gas

✅ Onshore wind costs roughly 44 percent less than natural gas

✅ Policy and tax credits accelerate renewables and cut power prices

 

Natural gas’s dominance as power-plant fuel in the US is fading fast as the cost of electricity generated by US wind and solar projects tumbles and as wind and solar surpass coal in the generation mix, according to Guggenheim Securities.

Utility-scale solar is now about a third cheaper than gas-fired power, while onshore wind is about 44% less expensive, Guggenheim analysts led by Shahriar Pourreza said Monday in a note to clients, a dynamic consistent with falling wholesale power prices in several markets today. 

“Solar and wind now present a deflationary opportunity for electric supply costs,” the analysts said, which “supports the case for economic deployment of renewables across the US,” as the country moves toward 30% wind and solar and one-fourth of total generation in the near term.

Gas prices have surged amid a global supply crunch after Russia’s invasion of Ukraine, while tax-credit extensions and sweeping US climate legislation have brought down the cost of wind and solar, even as renewables surpassed coal in 2022 nationwide. Renewables-heavy utilities like NextEra Energy Inc. and Allete Inc. stand to benefit, and companies that can boost spending on wind and solar, as wind, solar and batteries dominate the 2023 pipeline, will also see faster growth, Guggenheim said.
 

 

Related News

View more

Bimbo Canada signs agreements to offset 100 per cent of its electricity consumption for Canadian operations

Bimbo Canada VPPAs secure renewable electricity from RES wind and solar projects in Alberta, totaling 170MW, via 15-year contracts to offset consumption, advance RE100 goals, and drive decarbonization across bakeries, depots, and distribution centers.

 

Key Points

Virtual power purchase agreements sourcing wind and solar to offset Bimbo Canadas electricity and support RE100.

✅ 15-year RES contracts for Alberta wind and solar capacity

✅ Offsets electricity for bakeries, depots, and distribution centers

✅ Advances Grupo Bimbo RE100 target for 100% renewable power

 

Canada's oldest and largest bakery, Bimbo Canada, has signed two virtual power purchase agreements (VPPAs) with Renewable Energy Systems  (RES) to procure renewable electricity, similar to federal green electricity contracts advancing in Alberta, that will offset 100 per cent of the company's electricity consumption in Canada. The projects are expected to be fully operational by December, 2022.

Canada is the second market, alongside the United States, to enter into VPPAs, where companies like Amazon clean energy projects are expanding rapidly. These agreements, together with additional sustainability initiatives conducted around the world by the parent company Grupo Bimbo, will help the company offset 90 per cent of its global electricity consumption.

"Bimbo Canada is committed to nourishing a better world through productive sustainability practices," said Joe McCarthy, president of Bimbo Canada. "These agreements are the next big step in reducing our environmental footprint, as peers such as Arvato's first solar plant signal industry momentum, and becoming leaders in responsible stewardship of the environment."

The 15-year agreements with RES will support the commercial development of two renewable energy projects in southern Alberta, consisting of wind and solar projects, similar to RBC's solar PPA announced in the region, totaling 170MW of installed capacity. Under these two agreements, Bimbo Canada will procure the benefit of approximately 50MW of renewable electricity to offset electricity consumption for its 16 bakeries, 14 distribution centres and 191 depots. Commercial development for the wind and solar farms will be finalized later this year by RES Canada and the projects are expected to be fully operational by the end of next year.  

"RES is proud that its Alberta wind and solar projects, amid growth such as a $200M Alberta wind farm led by a Buffett-linked firm, are helping Bimbo Canada meet its sustainability initiatives," said Peter Clibbon, RES Senior VP of Development. "It's a win-win situation with our projects delivering competitive wind and solar electricity to Bimbo Canada, and while providing our host communities with long-term tax and landowner income."

In 2018, Grupo Bimbo joined RE100, a global initiative led by The Climate Group and in partnership with Carbon Disclosure Project (CDP) and committed to operating with 100 per cent renewable electricity by 2025. As a leading supplier of fresh-baked goods and snacks for Canadian families, these agreements support the company's targets and builds upon many successful past sustainability initiatives, as market activity by Canadian Solar project sales continues nationwide.

"The renewable electricity initiatives in our operations respond to Grupo Bimbo's deep commitment that we have had for many decades globally with the planet and with present and future generations," said Daniel Servitje, global CEO of Grupo Bimbo. "With this announcement, we have achieved another important milestone for the company on our journey towards becoming 100 per cent renewable electricity by 2025."

Last year, Bimbo Canada reduced product waste and exceeded its product waste reduction target by 18 per cent, which saved four million units of products from landfills. The company also eliminated 174 metric tonnes of plastic per year (equal to 43 adult elephants) through several packaging optimization initiatives.

Earlier this year, Bimbo Canada signed the Canada Plastics Pact (CPP) and, amid a broader push for clean energy exemplified by Edmonton rooftop solar installations, earned its first ENERGY STAR certification for its Hamilton, Ontario bakery. The company will continue to work towards other initiatives that fulfill its commitment to be a sustainable, highly productive and deeply humane company.

 

Related News

View more

Sign Up for Electricity Forum’s Newsletter

Stay informed with our FREE Newsletter — get the latest news, breakthrough technologies, and expert insights, delivered straight to your inbox.

Electricity Today T&D Magazine Subscribe for FREE

Stay informed with the latest T&D policies and technologies.
  • Timely insights from industry experts
  • Practical solutions T&D engineers
  • Free access to every issue

Download the 2025 Electrical Training Catalog

Explore 50+ live, expert-led electrical training courses –

  • Interactive
  • Flexible
  • CEU-cerified