Cost is the main reason stopping Canadians from buying an electric car: Survey


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Canada EV Incentives drive adoption toward the 2035 zero-emission target, with rebates, federal and provincial programs boosting affordability amid concerns over charging infrastructure, range anxiety, and battery life, according to a BNN Bloomberg-Leger survey.

 

Key Points

Canada EV incentives are rebates and tax credits reducing EV costs to accelerate zero-emission vehicle adoption nationwide.

✅ Federal and provincial rebates reduce EV purchase prices

✅ Incentives offset range, battery, and charging concerns

✅ Larger incentives correlate with higher adoption rates

 

If the federal government wants to meet its ambitious EV goals of having all cars and passenger trucks sold in Canada be zero emissions by 2035, it’s going to have to do something about the cost of these vehicles.

A new survey from BNN Bloomberg and RATESDOTCA has found that cost is the number one reason stopping Canadians from buying an electric car.

The survey, which was conducted by Leger Marketing earlier this month, asked 1,511 Canadians if they were planning to purchase a new electric vehicle in the near future. It found that just over one in four, or 26 per cent of Canadians, are planning to do so, with Atlantic Canada lagging other regions. On the other hand, 19 per cent of Canadians are planning to buy a gas/diesel/hybrid card for their next purchase. 

Those who aren’t planning on buying an EV were asked what the biggest reason for their decision was. By far, it was the price of these vehicles: 31 per cent of this group cited cost as the main reason for not electrifying their ride. Another 59 per cent of respondents cited it as a concern, but not the main one. Other reasons for not wanting to buy an electric vehicle included lack of infrastructure (18 per cent), range concerns (16 per cent), and battery life and replacement (13 per cent), and some report EV shortages and wait times too.

What’s interesting is that it’s clear that government incentives for EVs are the most powerful tool right now to drive adoption, though some argue subsidies are a bad idea for Canada. When asked if further government incentives would convince them to buy an electric vehicle, 78 per cent of those surveyed said yes.

That’s right. If more governments increased the incentives offered for buying electric vehicles, reaching the goal of only selling zero emission vehicles in Canada by 2035 would no longer be a pipe dream, despite 2035 mandate skepticism from some.

At the moment, only Quebec and B.C. offer government incentives to buy an electric vehicle, even as B.C. charging bottlenecks are predicted. The federal government offers up to a $5,000 incentive, with restrictions including a limit on the total price of the vehicle, and has signaled EV sales regulations are forthcoming. Ontario previously offered a rebate of up to $14,000, however, the popular program was cancelled when the Progress Conservative government was elected in 2018.

The cancellation led to a plunge in new electric vehicle sales in Ontario, falling more than 55 per cent in the first six months of 2019 when compared to the same time period in the previous year, according to Electric Mobility Canada.

It’s no surprise that the larger the incentive, the more Canadians will be swayed to buy an electric car. Perhaps what’s surprising is that the incentive doesn’t even have to be as large as the previous Ontario rebate was. The survey found that seven per cent of Canadians would buy an electric vehicle if they got an incentive ranging anywhere from $5,001-$7,250. A full 35 per cent said a $12,500 or higher incentive would convince them.

The majority of Canadians surveyed said they use their vehicles for leisure or commuting to work. Leisure uses include running errands and seeing friends and family, of which 43 per cent of respondents said was the primary way they used their vehicle. Meanwhile, 36 per cent said they primarily used their car to commute to work.

The survey also found that incentives were more effective at convincing younger people to buy an electric vehicle. Eighty-three per cent of those under the age of 55 could be swayed by new incentives. But for those over 55, only 66 per cent said they would change their mind. 

 

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Ottawa to release promised EV sales regulations

Canada ZEV Availability Standard sets EV sales targets and zero-emission mandates, using compliance credits, early credits, and charging infrastructure investments under CEPA to accelerate affordable ZEV supply and meet 2035 net-zero goals.

 

Key Points

A federal ZEV policy setting 2026-2035 sales targets, using tradable credits and infrastructure incentives under CEPA.

✅ Applies to automakers; compliance via tradable ZEV credits under CEPA.

✅ Targets: 20% by 2026, 60% by 2030, 100% by 2035.

✅ Early credits up to 10% for 2026; charging investments earn credits.

 

Canadian Automobile manufacturers are on the brink of significant changes as Ottawa prepares to introduce its long-awaited electric vehicle regulations. A reliable source within the government says final regulations are aimed at ensuring that all new passenger vehicles sold in Canada by 2035 are zero-emission vehicles, a goal some critics question through analyses of the 2035 EV mandate in Canada.

These regulations, known as the Electric Vehicle Availability Standard, are designed to encourage automakers to produce more affordable zero-emission vehicles to meet the increasing demand. One of the key concerns for Canada is the potential dominance of zero-emission vehicle supply by other countries, particularly the United States, where several states have already implemented sales targets for such vehicles, and new EPA emission limits are expected to boost EV sales nationwide as well.

It's important to note that these regulations will apply primarily to automakers, rather than dealerships. Under this legislation, manufacturers will be required to accumulate sufficient credits to demonstrate their compliance with the established targets.

Automakers will be able to earn credits based on their sales of low- and no-emissions vehicles. The number of credits earned will depend on how close these vehicles come to meeting a zero-emissions standard. Additionally, manufacturers could earn early credits, amounting to a maximum of 10 percent of their total compliance requirements for 2026, by introducing more electric vehicles to the market ahead of schedule, even amid recent EV shortages and wait times reported across Canada.

Automakers can also increase their credit balance by contributing to the development of electric vehicle charging infrastructure, recognizing that fossil fuels still powered part of Canada's grid in 2019 and that charging availability remains a key enabler. In cases where companies exceed or fall short of their compliance targets, they will have the option to buy or sell credits to other manufacturers or use previously accumulated credits.

Further details regarding these regulations, which will be enacted under the Canadian Environmental Protection Act, are set to be unveiled soon and will intersect with provincial approaches such as Quebec's, where experts have questioned the push for EV dominance as policies evolve.

These regulations will become effective starting with the model year 2026, and sales targets will progressively rise each year until 2035. The federal government's ambitious EV goals are to have 20 percent of all vehicles sold in Canada be zero-emission vehicles by 2026, with that figure increasing to 60 percent by 2030 and reaching 100 percent by 2035.

According to a government analysis conducted in 2022, the anticipated total cost to consumers for zero-emission vehicles and chargers over 25 years is estimated at $24.5 billion, though cost remains a primary barrier for many Canadians considering an EV. However, it is projected that Canadians will save approximately $33.9 billion in net energy costs over the same period. Please note that these estimates are part of a draft and may be subject to change upon the government's release of its final analysis.

In terms of environmental impact, these regulations are expected to prevent the release of an estimated 430 million tonnes of greenhouse gas emissions, according to regulatory analysis. Environmental Defence, a Canadian environmental think-tank, has estimated that the policy would also result in a substantial reduction in gasoline consumption, equivalent to filling approximately 73,000 Olympic-sized swimming pools with gasoline.

Nate Wallace, the program manager for clean transportation at Environmental Defence, emphasized the significance of these regulations, stating, "2035 really needs to be the last year that we are selling gasoline cars in Canada brand new if we're going to have any chance of actually, by 2050, reaching net-zero carbon emissions."

 

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Solar and wind power curtailments are rising in California

CAISO Renewable Curtailments reflect grid balancing under transmission congestion and oversupply, reducing solar and wind output while leveraging WEIM trading, battery storage, and transmission expansion to integrate renewables and stabilize demand-supply.

 

Key Points

CAISO renewable curtailments are reductions in wind and solar output to balance grid amid congestion or oversupply.

✅ Driven mainly by transmission congestion, less by oversupply.

✅ Peaks in spring when demand is low and solar output is high.

✅ Mitigated by WEIM trades, new lines, and battery storage growth.

 

The California Independent System Operator (CAISO), the grid operator for most of the state, is increasingly curtailing solar- and wind-powered electricity generation, as reported in rising curtailments, as it balances supply and demand during the rapid growth of wind and solar power in California.

Grid operators must balance supply and demand to maintain a stable electric system as advances in solar and wind continue to scale. The output of wind and solar generators are reduced either through price signals or rarely, through an order to reduce output, during periods of:

Congestion, when power lines don’t have enough capacity to deliver available energy
Oversupply, when generation exceeds customer electricity demand

In CAISO, curtailment is largely a result of congestion. Congestion-related curtailments have increased significantly since 2019 because California's solar boom has been outpacing upgrades in transmission capacity.

In 2022, CAISO curtailed 2.4 million megawatthours (MWh) of utility-scale wind and solar output, a 63% increase from the amount of electricity curtailed in 2021. As of September, CAISO has curtailed more than 2.3 million MWh of wind and solar output so far this year, even as the US project pipeline is dominated by wind, solar, and batteries.

Solar accounts for almost all of the energy curtailed in CAISO—95% in 2022 and 94% in the first seven months of 2023. CAISO tends to curtail the most solar in the spring when electricity demand is relatively low (because moderate spring temperatures mean less demand for space heating or air conditioning) and solar output is relatively high, although wildfire smoke impacts can reduce available generation during fire season as well.

CAISO has increasingly curtailed renewable generation as renewable capacity has grown in California, and the state has even experienced a near-100% renewables moment on the grid in recent years. In 2014, a combined 9.0 gigawatts (GW) of wind and solar capacity had been built in California. As of July 2023, that number had grown to 17.6 GW. Developers plan to add another 3.0 GW by the end of 2024.

CAISO is exploring and implementing various solutions to its increasing curtailment of renewables, including:

The Western Energy Imbalance Market (WEIM) is a real-time market that allows participants outside of CAISO to buy and sell energy to balance demand and supply. In 2022, more than 10% of total possible curtailments were avoided by trading within the WEIM. A day ahead market is expected to be operational in Spring 2025.

CAISO is expanding transmission capacity to reduce congestion. CAISO’s 2022–23 Transmission Planning Process includes 45 transmission projects to accommodate load growth and a larger share of generation from renewable energy sources.

CAISO is promoting the development of flexible resources that can quickly respond to sudden increases and decreases in demand such as battery storage technologies that are rapidly becoming more affordable. California has 4.9 GW of battery storage, and developers plan to add another 7.6 GW by the end of 2024, according to our survey of recent and planned capacity changes. Renewable generators can charge these batteries with electricity that would otherwise have been curtailed.

 

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Toronto to start trial run of 'driverless' electric vehicle shuttles

Toronto Olli 2.0 Self-Driving Shuttle connects West Rouge to Rouge Hill GO with autonomous micro-transit. Electric shuttle pilot by Local Motors and Pacific Western Transportation, funded by Transport Canada, features accessibility, TTC and Metrolinx support.

 

Key Points

An autonomous micro-transit pilot linking West Rouge to Rouge Hill GO, with accessibility and onboard staff.

✅ Last-mile link: West Rouge to Rouge Hill GO

✅ Accessible: ramp, wheelchair securement, A/V announcements

✅ Operated with attendants; funded by Transport Canada

 

The city of Toronto, which recently opened an EV education centre to support adoption, has approved the use of a small, self-driving electric shuttle vehicle that will connect its West Rouge neighbourhood to the Rouge Hill GO station, a short span of a few kilometres.

It’s called the Olli 2.0, and it’s a micro-shuttle with service provided by Local Motors, in partnership with Pacific Western Transportation, as the province makes it easier to build EV charging stations to support growing demand.

The vehicle is designed to hold only eight people, and has an accessibility ramp, a wheelchair securement system, audio and visual announcements, and other features for providing rider information, aligning with transit safety policies such as the TTC’s winter lithium-ion device restrictions across the system.

“We are continuing to move our city forward on many fronts including micro-transit as we manage the effects of COVID-19,” said Mayor John Tory. “This innovative project will provide valuable insight, while embracing innovation that could help us build a better, more sustainable and equitable transportation network.”

At the provincial level, the public EV charging network has faced delays, underscoring infrastructure challenges.


Although the vehicle is “self-driving,” it will still require two people onboard for every trip during the six- to 12-month trial; those people will be a certified operator from Pacific Western Transportation, and either a TTC ambassador from an agency introducing battery electric buses across its fleet, or a Metrolinx customer service ambassador.

Funding for the program comes from Transport Canada, as part of a ten-year pilot program to test automated vehicles on Ontario’s roads that was approved in 2016, and it complements lessons from the TTC’s largest battery-electric bus fleet as well as emerging vehicle-to-grid programs that engage EV owners.

 

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US Crosses the Electric-Car Tipping Point for Mass Adoption

EV Tipping Point signals the S-curve shift to mainstream adoption as new car sales pass 5%, with the US joining Europe and China; charging infrastructure, costs, and supply align to accelerate electric car market penetration.

 

Key Points

The EV tipping point is when fully electric cars reach about 5% of new sales, triggering rapid S-curve adoption.

✅ 5% of new car sales marks start of mass adoption

✅ Follows S-curve seen in phones, LEDs, internet

✅ Barriers ease: charging, cost declines, model availability

 

Many people of a certain age can recall the first time they held a smartphone. The devices were weird and expensive and novel enough to draw a crowd at parties. Then, less than a decade later, it became unusual not to own one.

That same society-altering shift is happening now with electric vehicles, according to a Bloomberg analysis of adoption rates around the world. The US is the latest country to pass what’s become a critical EV tipping point: an EV inflection point when 5% of new car sales are powered only by electricity. This threshold signals the start of mass EV adoption, the period when technological preferences rapidly flip, according to the analysis.

For the past six months, the US joined Europe and China — collectively the three largest car markets — in moving beyond the 5% tipping point, as recent U.S. EV sales indicate. If the US follows the trend established by 18 countries that came before it, a quarter of new car sales could be electric by the end of 2025. That would be a year or two ahead of most major forecasts.

How Fast Is the Switch to Electric Cars?
19 countries have reached the 5% tipping point, and an earlier-than-expected shift is underway—then everything changes

Why is 5% so important? 
Most successful new technologies — electricity, televisions, mobile phones, the internet, even LED lightbulbs — follow an S-shaped adoption curve, with EVs going from zero to 2 million in five years according to market data. Sales move at a crawl in the early-adopter phase, then surprisingly quickly once things go mainstream. (The top of the S curve represents the last holdouts who refuse to give up their old flip phones.)

Electric cars inline tout
In the case of electric vehicles, 5% seems to be the point when early adopters are overtaken by mainstream demand. Before then, sales tend to be slow and unpredictable, and still behind gas cars in most markets. Afterward, rapidly accelerating demand ensues.

It makes sense that countries around the world would follow similar patterns of EV adoption. Most impediments are universal: there aren’t enough public chargers, grid capacity concerns linger, the cars are expensive and in limited supply, buyers don’t know much about them. Once the road has been paved for the first 5%, the masses soon follow.

Thus the adoption curve followed by South Korea starting in 2021 ends up looking a lot like the one taken by China in 2018, which is similar to Norway after its first 5% quarter in 2013. The next major car markets approaching the tipping point this year include Canada, Australia, and Spain, suggesting that within a decade many drivers could be in EVs worldwide. 

 

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Clean Energy Accounts for 50% of Germany's Electricity

Germany Renewable Energy Milestone marks renewables supplying 53% of power, with record onshore wind and peak solar; hydrogen-ready gas plants and grid upgrades are planned to balance variability amid Germany's coal phase-out.

 

Key Points

It marks renewables supplying 53% of Germany's power, driven by wind and solar records in the energy transition.

✅ 53% of generation and 52% of consumption in 2024

✅ Onshore wind hit record; June solar peaked

✅ 24 GW hydrogen-ready gas plants planned for grid balancing

 

For the first time, renewable energy sources have surpassed half of Germany's electricity production this year, as indicated by data from sustainable energy organizations.

Preliminary figures from the Center for Solar Energy and Hydrogen Research alongside the German Association of Energy and Water Industries (BDEW) show that the contribution of green energy has risen to 53%, echoing how renewable power surpassed fossil fuels in Europe recently, a significant increase from 44% in the previous year.

The year saw a record output from onshore wind energy, as investments in European wind power climbed, and an unprecedented peak in solar energy production in June, as reported by the organizations. Additionally, renewable sources constituted 52% of Germany's total power consumption, marking an increase of approximately five percentage points.

Germany, Europe's leading economy, heavily impacted by Russia's reduced natural gas supplies last year, as Europeans push back from Russian oil and gas across the region, has been leaning on renewable sources to bridge the energy gap. This shift comes even as the country temporarily ramped up coal usage last winter. Having phased out its nuclear power plants earlier this year, Germany aims for an 80% clean energy production by 2030.

In absolute numbers, Germany produced a record level of renewable energy this year, supported by a solar power boost during the energy crisis, approximately 267 billion kilowatt-hours, according to the associations. A decrease of 11% in overall energy production facilitated a reduced reliance on fossil fuels.

However, Europe's transition to more sustainable energy sources, particularly offshore wind, has encountered hurdles such as increased financing and component costs, even as neighbors like Ireland pursue an ambitious green electricity goal within four years. Germany continues to face challenges in expanding its renewable energy capacity, as noted by BDEW’s executive board chairwoman, Kerstin Andreae.

Andreae emphasizes that while energy companies are eager to invest in the transition, they often encounter delays due to protracted approval processes, bureaucratic complexities, and scarcity of land despite legislative improvements.

German government officials are close to finalizing a strategy this week for constructing multiple new gas-fired power plants, despite findings that solar plus battery storage can be cheaper than conventional power in Germany, a plan estimated to cost around 40 billion euros ($44 billion). This initiative is a critical part of Germany's strategy to mitigate potential power shortages that might result from the discontinuation of coal power, particularly given the variability in renewable energy sources.

A crucial meeting involving representatives from the Economy and Finance Ministries, along with the Chancellor's Office, is expected to occur late Tuesday. The purpose is to finalize this agreement, according to sources who requested anonymity due to restrictions on public disclosure.

The Economy Ministry, spearheading this project, confirmed that intensive discussions are ongoing, although no further details were disclosed.

Germany's plan involves utilizing approximately 24 gigawatts (GW) of energy from hydrogen, including emerging offshore green hydrogen options, and gas-fired power plants to compensate for the fluctuations in wind and solar power generation. However, the proposal has faced challenges, particularly regarding the allocation of public funds for these projects, with disagreements arising with the European Union's executive in Brussels.

Environmental groups have also expressed criticism of the strategy. They advocate for an expedited end to fossil fuel usage and remain skeptical about the energy sector's arguments favoring natural gas as a transitional fuel. Despite natural gas emitting less carbon dioxide than coal, environmentalists question its role in Germany's energy future.

 

 

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The government's 2035 electric vehicle mandate is delusional

Canada 2035 Zero-Emission Vehicle Mandate sets EV sales targets, raising concerns over affordability, battery materials like lithium and copper, charging infrastructure, grid capacity, renewable energy mix, and policy impacts across provinces.

 

Key Points

Mandate makes all new light-duty vehicles zero-emission by 2035, affecting costs, charging, and electric grid planning.

✅ 100% ZEV sales target for cars, SUVs, light trucks by 2035

✅ Cost pressures from lithium, copper, nickel; EVs remain pricey

✅ Grid, charging build-out needed; impacts vary by provincial mix

 

Whether or not you want one, can afford one or think they will do essentially nothing to stop global warming, electric vehicles are coming to Canada en masse. This week, the Canadian government set 2035 as the “mandatory target” for the sale of zero-emission SUVs and light-duty trucks as part of ambitious EV goals announced by Ottawa.

That means the sale of gasoline and diesel cars has to stop by then. Transport Minister Omar Alghabra called the target “a must.” The previous target was 2040.

It is a highly aspirational plan that verges on the delusional according to skeptics of an EV revolution who argue its scale is overstated, even if it earns Canada – a perennial laggard on the emission-reduction front – a few points at climate conferences. Herewith, a few reasons why the plan may be unworkable, unfair or less green than advertised.

Liberals say by 2035 all new cars, light-duty trucks sold in Canada will be electric, as Ottawa develops EV sales regulations to implement the mandate.

Parkland to roll out electric-vehicle charging network in B.C. and Alberta

Sticker shock: There is a reason why EVs remain niche products in almost every market in the world (the notable exception is in wealthy Norway): They are bloody expensive and often in short supply in many markets. Unless EV prices drop dramatically in the next decade, Ottawa’s announcement will price the poor out of the car market. Transportation costs are a big issue with the unrich. The 2018 gilets jaunes mass protests in France were triggered by rising fuel costs.

While some EVs are getting cheaper, even the least expensive ones are about double the price of a comparable product with an internal combustion engine. Most EVs are luxury items. The market leader in Canada and the United States is Tesla. In Canada the cheapest Tesla, the Model 3 (“standard range plus” version), costs $49,000 before adding options and subtracting any government purchase incentives. A high-end Model S can set you back $170,000.

To be sure, prices will come down as production volumes increase. But the price decline might be slow for the simple reason that the cost of all the materials needed to make an EV – copper, cobalt, lithium, nickel among them – is climbing sharply and may keep climbing as production increases, straining supply lines.

Lithium prices have doubled since November. Copper has almost doubled in the past year. An EV contains five times more copper than a regular car. Glencore, one of the biggest mining companies, estimated that copper production needs to increase by a million tonnes a year until 2050 to meet the rising demand for EVs and wind turbines, a daunting task given the dearth of new mining projects.

Will EVs be as cheap as gas cars in a decade or so? Impossible to say, but given the recent price trends for raw materials, probably not.

Not so green: There is no such thing as a zero-emission vehicle, even if that’s the label used by governments to describe battery-powered cars. So think twice if you are buying an EV purely to paint yourself green, as research finds they are not a silver bullet for climate change.

In regions in Canada and elsewhere in the world that produce a lot of electricity from fossil-fuel plants, driving an EV merely shifts the output of greenhouse gases and pollutants from the vehicle itself to the generating plant (according to recent estimates, about 18% of Canada’s electricity comes from coal, natural gas and oil; in the United States, 60 per cent).

An EV might make sense in Quebec, where almost all the electricity comes from renewable sources and policymakers push EV dominance across the market. An EV makes little sense in Saskatchewan, where only 17 per cent comes from renewables – the rest from fossil fuels. In Alberta, only 8 per cent comes from renewables.

The EV supply chain is also energy-intensive. And speaking of the environment, recycling or disposing of millions of toxic car batteries is bound to be a grubby process.

Where’s the juice?: Since the roofs of most homes in Canada and other parts of the world are not covered in solar panels, plugging in an EV to recharge the battery means plugging into the electrical grid. What if millions of cars get plugged in at once on a hot day, when everyone is running air conditioners?

The next few decades could emerge as an epic energy battle between power-hungry air conditioners, whose demand is rising as summer temperatures rise, and EVs. The strain of millions of AC units running at once in the summer of 2020 during California’s run of record-high temperatures pushed the state into rolling blackouts. A few days ago, Alberta’s electricity system operator asked Albertans not to plug in their EVs because air conditioner use was straining the electricity supply.

According to the MIT Technology Review, rising incomes, populations and temperatures will triple the number of air conditioners used worldwide, to six billion, by mid-century. How will any warm country have enough power to recharge EVs and run air conditioners at the same time? The Canadian government didn’t say in its news release on the 2035 EV mandate. Will it fund the construction of new fleets of power stations?

The wrong government policy: The government’s announcement made it clear that widespread EV use – more cars – is central to its climate policy. Why not fewer cars and more public transportation? Cities don’t need more cars, no matter the propulsion system. They need electrified buses, subways and trains powered by renewable energy. But the idea of making cities more livable while reducing emissions is apparently an alien concept to this government.

 

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