Cost is the main reason stopping Canadians from buying an electric car: Survey

EV Charging Infrastructure accelerates with federal funding, NEVI corridors, and Level 2/3 DC fast charging to cut range anxiety, support apartment dwellers, and scale to 500,000 public chargers alongside tax credits and state mandates.

Key Points

The network of public and private hardware, software, and policies enabling reliable Level 2/3 EV charging at scale.

✅ $7,500/$4,000 tax credits spur adoption and charger demand

✅ NEVI funding builds 500,000 public, reliable DC fast chargers

✅ Equity focus: apartment, curbside, bidirectional and inductive tech

Speaking in front of a line of the latest electric vehicles (EVs) at this month’s North American International Auto Show, President Joe Biden declared: “The great American road trip is going to be fully electrified.”

Most vehicles on the road are still gas guzzlers, but Washington is betting big on change, with EV charging networks competing to expand as it hopes that major federal investment will help reach a target set by the White House for 50% of new cars to be electric by 2030. But there are roadblocks – specifically when it comes to charging them all. “Range anxiety,” or how far one can travel before needing to charge, is still cited as a major deterrent for potential EV buyers.

The auto industry recently passed the 5% mark of EV market share – a watershed moment, arriving ahead of schedule according to analysts, before rapid growth. New policies at the state and local level could very well spur that growth: the Inflation Reduction Act, which passed this summer, offers tax credits of $4,000 to purchase a used EV and up to $7,500 for certain new ones. In August, California, the nation’s largest state and economy, announced rules that would ban all new gas-powered cars by 2035, as part of broader grid stability efforts in the state. New York plans to follow.

So now, the race is on to provide chargers to power all those new EVs.

The administration’s target of 500,000 public charging units by 2030 is a far cry from the current count of nearly 50,000, according to the Department of Energy’s estimate. And those new chargers will have to be fast – what’s known as Level 2 or 3 charging – and functional in order to create a truly reliable system, even as state power grids face added demands across regions. Today, many are not.

Last week, the White House approved plans for all 50 states, along with Washington DC, and Puerto Rico, to set up chargers along highways, unlocking $1.5bn in federal funding to that end, as US automakers’ charger buildout to complement public funds. The money comes from the landmark infrastructure bill passed last year, which invests $7.5bn for EV charging in total.

But how much of that money is spent is largely going to be determined at the local level, amid control over charging debates among stakeholders. “It’s a difference between policy and practice,” said Drew Lipsher, the chief development officer at Volta, an EV charging provider. “Now that the federal government has these policies, the question becomes, OK, how does this actually get implemented?” The practice, he said, is up to states and municipalities.

As EV demand spikes, a growing number of cities are adopting policies for EV charging construction. In July, the city of Columbus passed an “EV readiness” ordinance, which will require new parking structures to host charging stations proportionate to the number of total parking spots, with at least one that is ADA-accessible. Honolulu and Atlanta have passed similar measures.

One major challenge is creating a distribution model that can meet a diversity of needs.

At the moment, most EV owners charge their cars at home with a built-in unit, which governments can help subsidize. But for apartment dwellers or those living in multi-family homes, that’s less feasible. “When we’re thinking about the largest pieces of the population, that’s where we need to really be focusing our attention. This is a major equity issue,” said Alexia Melendez Martineau, the policy manager at Plug-In America, an EV consumer advocacy group.

Bringing power to people is one such solution. In Hoboken, New Jersey, Volta is working with the city to create a streetside charging network. “The network will be within a five-minute walk of every resident,” said Lipsher. “Hopefully this is a way for us to really import it to cities who believe public EV charging infrastructure on the street is important.” Similarly, in parts of Los Angeles – as in Berlin and London – drivers can get a charge from a street lamp.

And there may be new technologies that could help, exciting experts and EV enthusiasts alike. That could include the roads themselves charging EVs through a magnetizable concrete technology being piloted in Indiana and Detroit. And bidirectional charging, where, similar to solar panels, drivers can put their electricity back into the grid – or perhaps even to another EV, through what’s known as electric vehicle supply equipment (EVSE). Nissan approved the technology for their Leaf model this month.

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Electric vehicles may cost more upfront but often save money long-term. A new MIT study shows the total cost of EV ownership is lower than gas cars when factoring in fuel, maintenance, and emissions.

Total cost of EV ownership is the focus of new MIT research showing electric vehicles offer both financial and environmental benefits over time.

✅ Electric vehicles cost more upfront but save money over their lifetime through lower fuel and maintenance costs

✅ MIT study confirms EVs have lower emissions and total ownership costs than most gas-powered cars

✅ New interactive tool helps consumers compare climate and cost impacts of EVs, hybrids, and traditional vehicles

Electric vehicles are better for the climate than gas‑powered cars, but many Americans are still reluctant to buy them. One reason: The larger upfront cost.

New data published Thursday shows that despite the higher sticker price, electric cars may actually save drivers money in the long-run.

To reach this conclusion, a team at the Massachusetts Institute of Technology calculated both the carbon dioxide emissions and full lifetime cost — including purchase price, maintenance and fuel — for nearly every new car model on the market.

They found electric cars were easily more climate friendly than gas-burning ones. Over a lifetime, they were often cheaper, too.

Jessika Trancik, an associate professor of energy studies at M.I.T. who led the research, said she hoped the data would “help people learn about how those upfront costs are spread over the lifetime of the car.”

For electric cars, lower maintenance costs and the lower costs of charging compared with gasoline prices tend to offset the higher upfront price over time. (Battery-electric engines have fewer moving parts that can break compared with gas-powered engines and they don’t require oil changes. Electric vehicles also use regenerative braking, which reduces wear and tear.)

As EV adoption continues to boom, more consumers are realizing the long-term savings and climate benefits. Ontario’s investment in EV charging stations reflects how infrastructure is beginning to catch up with demand. Despite regional energy pricing differences, EV charging costs remain lower than gasoline in nearly every U.S. city.

The cars are greener over time, too, despite the more emissions-intensive battery manufacturing process. Dr. Trancik estimates that an electric vehicle’s production emissions would be offset in anywhere from six to 18 months, depending on how clean the energy grid is where the car is charging.

In some areas, EVs are even being used to power homes, enhancing their value as a sustainable investment. Recent EPA rules aim to boost EV sales, further signaling government support. California leads the nation in EV charging infrastructure, setting a model for nationwide adoption.

The new data showed hybrid cars, which run on a combination of fuel and battery power, and can sometimes be plugged in, had more mixed results for both emissions and costs. Some hybrids were cheaper and spewed less planet-warming carbon dioxide than regular cars, but others were in the same emissions and cost range as gas-only vehicles.

Traditional gas-burning cars were usually the least climate friendly option, though long-term costs and emissions spanned a wide range. Compact cars were usually cheaper and more efficient, while gas-powered SUVs and luxury sedans landed on the opposite end of the spectrum.

Dr. Trancik’s team released the data in an interactive online tool to help people quantify the true costs of their car-buying decisions — both for the planet and their budget. The new estimates update a study published in 2016 and add to a growing body of research underscoring the potential lifetime savings of electric cars.

Take the Tesla Model 3, the most popular electric car in the United States. The M.I.T. team estimated the lifetime cost of the most basic model as comparable to a Nissan Altima that sells for $11,000 less upfront. (That’s even though Tesla’s federal tax incentive for electric vehicles has ended.)

Toyota’s Hybrid RAV4 S.U.V. also ends up cheaper in the long run than a similar traditional RAV4, a national bestseller, despite a higher retail price.

Hawaii, Alaska and parts of New England have some of the highest average electricity costs, while parts of the Midwest, West and South tend to have lower rates. Gas prices are lower along the Gulf Coast and higher in California. But an analysis from the Union of Concerned Scientists still found that charging a vehicle was more cost effective than filling up at the pump across 50 major American cities. “We saw potential savings everywhere,” said David Reichmuth, a senior engineer for the group’s Clean Transportation Program.

Still, the upfront cost of an electric vehicle continues to be a barrier for many would-be owners.

The federal government offers a tax credit for some new electric vehicle purchases, but that does nothing to reduce the initial purchase price and does not apply to used cars. That means it disproportionately benefits wealthier Americans. Some states, like California, offer additional incentives. President-elect Joseph R. Biden Jr. has pledged to offer rebates that help consumers swap inefficient, old cars for cleaner new ones, and to create 500,000 more electric vehicle charging stations, too.

EV sales projections for 2024 suggest continued acceleration, especially as costs fall and policy support expands. Chris Gearhart, director of the Center for Integrated Mobility Sciences at the National Renewable Energy Laboratory, said electric cars will become more price competitive in coming years as battery prices drop. At the same time, new technologies to reduce exhaust emissions are making traditional cars more expensive. “With that trajectory, you can imagine that even immediately at the purchase price level, certain smaller sedans could reach purchase price parity in the next couple of years,” Dr. Gearhart said.

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US Grid Decarbonization demands balancing renewables, reliability, and resilience with smart transmission, storage, siting, and demand response, leveraging digital asset management to modernize infrastructure while meeting climate goals and rising electricity consumption.

Key Points

Low-carbon power while maintaining reliability via renewables, storage, transmission, and digital operations.

✅ Siting wind and solar requires community engagement and environmental review

✅ Balance variable renewables with storage, flexible load, and firm capacity

✅ Modernize transmission and digitize asset data for reliable operations

Last week, over 13,000 energy and technology leaders arrived in Dallas for DISTRIBUTECH International to share knowledge, showcase new technology advancements, and discuss initiatives to prepare for the future of energy. Among the many topics discussed was the critical need to balance rising energy demands and environmental pressures while understanding why the grid isn't 100% renewable today alongside effective climate change solutions.

The most widespread source of energy consumption is electricity. According to The U.S. Energy Information Administration, 2020 electricity consumption rates were roughly 3.8 trillion kWh - 13 times higher than in 1950. With our ever-increasing reliance on electricity, renewables' share of generation is also rising and this number is sure to grow exponentially in the coming years.

How can the US achieve meaningful decarbonization goals without sacrificing reliable and stable energy? Here are 4 of the biggest challenges and practical ways to meet them:

Siting New Solar and Wind Farms
Building renewable energy sources is more difficult than it seems. Scouting for sites is fraught with issues such as community opposition due to local aesthetics and clean energy's hidden costs around disruption to the environment and recreation.

NIMBY (Not In My Backyard) is an influential source of opposition. Local residents join together in an effort to prevent shore front views in wealthy coastal areas from obstruction, which are needed to support offshore wind farms. These farms can also negatively impact local fisheries, while outdoor sports and entertainment activities such as sailing, waterskiing, fishing, or swimming may be disrupted, which are equally opposed by NIMBY advocates.

Utilities must take these concerns into account when scouting for renewable energy sites.

Maintaining Consistent Availability of Generation Capacity
The capacity to generate consistent, reliable electricity is both a regional and nationwide concern.

Wind and solar farms depend on a consistent level of wind velocity and sunny periods, yet wind and solar could meet 80% of U.S. demand and regional concerns must be considered. For example, the southwestern United States is an ideal location for large commercial solar arrays. Areas in the north are more problematic since fall and winter days are shorter, reducing their ability to consistently generate energy. The Midwest is a prime location for wind-based generation since it experiences a consistent level of wind throughout the year.

Nighttime periods and cloudy days virtually eliminate solar farms as a consistent energy source while loss of available winds impacts the reliability of wind as a base load supply of energy generation.

Pivoting From Current Energy Usage Models
Over the last 20 years, utilities have been heavily involved with normalizing consumer energy consumption curves, pursuing grid resilience strategies to manage variability. Due to the high cost of siting new fossil fuel facilities, building new electric grid interconnections, and the high commodity pricing for imported power, utilities were driven to modify their customers’ energy usage patterns.

These consumption regulating policies included:

• Time of use metering to entice customers to use high energy devices at night
• Installation of energy monitoring devices on high use customer equipment to enable the utility to reduce energy demand during peak use periods
• Charging electric vehicles overnight

With fundamental changes occurring in how energy is generated, the availability of renewable power during low or no-sun periods and lower wind levels will require utilities to alter their energy consumption models.

Utilizing Government Support of New Electric Infrastructure
With the proposed government infusion of funds, including a rule to boost renewable transmission, to build and modernize infrastructures, utility leaders will be ideally positioned to drastically improve the reliability of the US electric grid.

Utilities will be involved in aggressive transmission line building projects to ensure the effective distribution of energy across multiple state lines, aligning with the U.S. grid overhaul for renewables underway today. This expansive build out of the US transmission and distribution system will create a dramatic increase in the need to accurately document the location and details of the new utility assets for current tracking and future analysis needs.

Energy leaders must seek advanced technology to provide them with solutions for precisely this purpose. Manual, paper-based field data collection must be replaced with digital workflows which automate and simplify asset data capture and analysis. Continued reliance on manual methods will cause them to lag behind the industry and impede their ability to support renewable energy for the modern era.

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Canada EV Manufacturing Strategy catalyzes electric vehicles growth via batteries, mining, and supply chain localization, with Unifor deals, Ford and FCA retooling, and government incentives safeguarding jobs and competitiveness across the auto industry.

Key Points

A coordinated plan to scale EV assembly, batteries, and mining supply chains in Canada via union deals and incentives.

✅ Government-backed Ford and FCA retooling for EV models.

✅ Battery cell, module, and pack production localizes value.

✅ Mining-to-mobility links metals to the EV supply chain.

As of a month ago Canada was just a speck on the global EV manufacturing map. We couldn’t honestly claim to be in the global race to electrify the automotive sector, even as EV shortages and wait times signalled surging demand.

An analysis published earlier this year by the International Council on Clean Transportation and Pembina Institute found that while Canada ranked 12th globally in vehicle production, EV production was a miniscule 0.4 per cent of that total and well off the average of 2.3 per cent amongst auto producing nations.

As the report’s co-author Ben Sharpe noted, “Canada is a huge auto producer. But nobody is really shining a light on the fact that if Canada’s doesn’t quickly ramp up its EV production, the steady decline we’ve seen in auto manufacturing over the past 20 years is going to accelerate.”

National strategy
While the report received relatively scant attention outside industry circles, its thesis was not lost on the leadership of Unifor, the union representing Canadian autoworkers.

In an August op-ed, Unifor national president Jerry Dias laid out the table stakes: “Global automakers are pouring hundreds of billions of dollars into electric vehicle investments, but no major programs are landing in Canada. Without a comprehensive national auto strategy, and active government engagement, the future is dim … securing our industry’s future requires a much bigger made-in-Canada style effort. An effort that government must lead.”

And then he got busy at the negotiating table.

The result? All of a sudden Canada is (or rather, will be) on the EV assembly map, just as the market hits an EV inflection point globally on adoption trends.

Late last month, contract negotiations between Unifor and Ford produced the Ford Oakville deal that will see $2 billion — including $590 million from the federal and Ontario governments ($295 million each) — invested towards production of five EV models in Oakville, Ont.

Three weeks later, Unifor reached a similar agreement with Fiat Chrysler Automobiles on a $1.5-billion investment, including retooling, to accommodate production of both a plug-in hybrid and battery electric vehicle (including at least one additional model). 

Workforce implications
The primary motivation for Unifor in pushing for EVs in contract negotiations is, at minimum, preserving jobs — if not creating them. Unifor estimates that retooling the Ford plant in Oakville will save 3,000 of the 3,400 jobs there, contributing to Ontario's EV jobs boom as the transition accelerates. However, as VW CEO Herbert Diess has noted, “The reality is that building an electric car involves some 30 per cent less effort than one powered by an internal combustion engine.”

So, when it comes to the relationship between jobs and EVs, at first glance it might not seem to be a great news story. What exactly are the workforce implications?

To answer this question, and aid automakers and their suppliers in navigating the transition to EV production, the Boston Consulting Group (BCG) has done a study on the evolution of labour requirements along the automotive value chain. And the results, it turns out, are both illuminating and encouraging — so long as you look across the full value chain.

Common wisdom “inaccurate”
The study provides an in-depth unpacking of the similarities and differences between manufacturing an internal combustion engine (ICE) vehicle versus a battery EV (BEV), and in doing so it arrives at a surprising conclusion: “The common wisdom that BEVs are less labor intensive in assembly stages than traditional vehicles is inaccurate.” 

BCG’s analysis modeled how many labour hours were required to build an ICE vehicle versus a BEV, including the distribution of labour value across the automotive value chain.

While ICE vehicles require more labour associated with components, engine, motor and transmission assembly and installation, BEVs require the addition of battery manufacturing (cell production and module and battery pack assembly) and an increase in assembly-related labour. Meanwhile, labour requirements for press, body and paint shops don’t differ at all. Put that all together and labour requirements for BEVs are comparable to those of ICE vehicles when viewed across the full value chain.

Value chain shifting to parts suppliers
However, as BCG notes, this similarity not only masks, but even magnifies, a significant change that was already underway in the distribution of labour value across the value chain — an accelerating shift to parts suppliers.

This trend is a key reason why the Canadian Automotive Parts Manufacturers’ Association launched Project Arrow earlier this year, and just unveiled the winner of the EV concept design that will ultimately become a full-build, 100 per cent Canadian-equipped zero-emission concept vehicle. The project is a showcase for Canadian automotive SMEs.

The bulk of the value shift is into battery cell manufacturing, which is dominated by Asian players. In light of this, both the EU and UK are working hard to devise strategies to secure battery cell manufacturing, including projects like a Niagara Region battery plant that signal momentum, and hence capture this value domestically. Canada must now do the same — and in the process, capitalize on the unique opportunity we have buried underground: the metals and minerals needed for batteries.

The federal government is well aware of this opportunity, which Minister of Industry, Science and Economic Development Navdeep Bains has coined “mines to mobility.” But we’re playing catch up, and the window to effectively position to capture this opportunity will close quickly.

Cooperation and coordination needed
As Unifor’s Dias noted in an interview with Electric Autonomy after the FCA deal, the scale of the opportunity extends beyond the assembly plants in Oakville and Windsor: “This is about putting workers back in our steel plants. This is about making batteries. This is about saying to aluminum workers in Quebec and B.C. … to lithium workers in Quebec … cobalt workers in Northern Ontario, you’re going to be a part of the solution…It is a transformative time. … We’re on the cusp of leading globally for where this incredible industry is going.”

With their role in securing Ford’s EV production commitment, the federal and Ontario governments made clear that they understand the potential that EVs offer Canada, including how to capitalize on the U.S. auto sector's pivot as supply chains evolve, and their role in capitalizing on this opportunity.

But to ultimately succeed will require more than an open chequebook, it will take a coordinated industrial strategy that spans the full automotive value chain and extends beyond it into batteries and even mining, alongside Canada-U.S. collaboration to align supply chains. This will require effective cooperation and coordination between governments and across several industrial sectors and their associations.

Together they are Team Canada’s pit crew in the global EV race. How we fare will depend on how efficiently and effectively that crew works together. 

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Tesla Chile Market Entry signals EV expansion into South America, with a Santiago country manager, service technicians, and advisors, leveraging lithium supply, competing with BYD, and preparing sales, service, and charging infrastructure.

Key Points

Tesla will enter Chile to launch EV sales, service, and charging from Santiago, opening its South America expansion.

✅ Country manager role based in Santiago to lead market launch

✅ Focus on EV sales, service centers, and charging infrastructure

✅ Leverages Chile's lithium ecosystem; competes with BYD

Tesla is preparing to bring its electric cars to South America, according to a new job posting in Chile.

It has been just over a decade since Tesla launched the Model S and significantly accelerated EV inflection point in the deployment of electric vehicles around the world.

The automaker has expanded its efforts across North America, where the U.S. EV tipping point has been reached, and most countries in Europe, and it is still gradually expanding in Asia.

But there’s one continent that Tesla hasn’t touched yet: South America, even as global EV adoption raced to two million in five years.

It sounds like it is about to change.

Tesla has started to promote a job posting on LinkedIn for a country manager in Chile, aligning with international moves like UK expansion plans it has signaled.

The country manager is generally the first person hired when Tesla expands in a new market.

The job is going to be based in Santiago, the capital of Chile, where the company is also looking for some Tesla advisors and service technicians.

Chile is an interesting choice for a first entry into the South American market. The Chilean auto market consists of only about 234,000 vehicles sold year-to-date and that’s down 29% versus the previous year.

That’s roughly the number of vehicles sold in Brazil every month.

While the size of the auto market in the country is small, there’s a strong interest for electric vehicles as the EV era arrives ahead of schedule there, which might explain Tesla’s foray.

The country is rich in lithium, a critical material for EV batteries, where lithium supply concerns have also emerged, which has helped create interest for electric vehicles in the country. The government also announced an initiative to allow for only new sales of electric vehicles in the country starting in 2035.

Tesla’s Chinese competitor BYD has set its sight on the South American market by bringing its cheaper China-made EVs to the market, part of a broader Chinese EV push in Europe as well, but now it looks like Tesla is willing to test the market on the higher-end.

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World Bank Offshore Wind Investment drives renewables and clean energy in developing countries, funding floating turbines and shallow-water foundations to replace fossil fuels, expand grids, and scale climate finance across Latin America, Africa, and Asia.

Key Points

A World Bank program funding offshore wind to speed clean power, cut fossil fuels, and expand grids in emerging markets.

✅ US$80bn to 565 onshore wind projects since 1995

✅ Pilot funds offshore wind in Asia, Africa, Latin America

✅ Floating turbines and shallow-water foundations enable deep resources

Europe and the United States now accept onshore wind power as the cheapest way to generate electricity, and U.S. lessons from the U.K. are informing policy discussions. But this novel technology still needs subsidising before some developing countries will embrace it. Enter the World Bank.

A total of US$80 billion in subsidies from the Bank has gone over 25 years to 565 developing world onshore wind projects, to persuade governments to invest in renewables rather than rely on fossil fuels.

Central and Latin American countries have received the lions share of this investment, but the Asia Pacific region and Eastern Europe have also seen dozens of Bank-funded developments. Now the fastest-growing market is in Africa and the Middle East, where West African hydropower support can complement variable wind resources.

But while continuing to campaign for more onshore wind farms, the World Bank in 2019 started encouraging target countries to embrace offshore wind as well. This uses two approaches: turbines in shallow water, which are fixed to the seabed, and also a newer technology, involving floating turbines anchored by cables at greater depth.

The extraordinary potential for offshore wind, which is being commercially developed very fast in Europe, including the UK's offshore expansion, China and the U.S. offshore wind sector today as well, is now seen by the Bank as important for countries like Vietnam which could harness enough offshore wind power to provide all its electricity needs.

Other countries it has identified with enormous potential for offshore wind include Brazil, Indonesia, India, the Philippines, South Africa and Sri Lanka, all of them countries that need to keep building more power stations to connect every citizen to the national grid.

The Bank began investing in wind power in 1995, with its spending reaching billions of dollars annually in 2011. The biggest single recipient has been Brazil, receiving US$24.2 bn up to the end of 2018, 30 per cent of the total the Bank has invested worldwide.

Many private companies have partnered with the Bank to build the wind farms. The biggest single beneficiary is Enel, the Italian energy giant, which has received US$6.1 bn to complete projects in Brazil, Mexico, South Africa, Romania, Morocco, Bulgaria, Peru, and Russia.

Among the countries now benefitting from the Banks continuing onshore wind programme are Egypt, Morocco, Senegal, Jordan, Vietnam, Thailand, Indonesia and the Philippines.

Offshore wind now costs less than nuclear power, and global costs have fallen enough to compete in most countries with fossil fuels. Currently the fastest-growing industry in the world, it continued to grow despite Covid-19 across most markets.

Persistent coal demand

Particularly in Asia, some countries are continuing to burn large quantities of coal and are considering investing in yet more fossil fuel generation unless they can be persuaded that renewables are a better option, with an offshore wind $1 trillion outlook underscoring the scale.

Last year the World Bank began a pilot scheme to explore funding investment in offshore wind in these countries. Launching the scheme Riccardo Puliti, a senior director at the Bank, said: Offshore wind is a clean, reliable and secure source of energy with massive potential to transform the energy mix in countries that have great wind resources.

We have seen it work in Europe we can now make use of global experience to scale up offshore wind projects in emerging markets.

Using data from the Global Wind Atlas, the Bank calculated that developing countries with shallow waters like India, Turkey and Sri Lanka had huge potential with fixed turbines, while others the Philippines and South Africa, for example would need floating foundations to reach greater depths, up to 1,000 metres.

For countries like Vietnam, with a mix of shallow and deep water, wind power could solve their entire electricity needs. In theory offshore wind power could produce ten times the amount of electricity that the country currently gets from all its current power stations, the Bank says.

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