Cost is the main reason stopping Canadians from buying an electric car: Survey


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Canada EV Incentives drive adoption toward the 2035 zero-emission target, with rebates, federal and provincial programs boosting affordability amid concerns over charging infrastructure, range anxiety, and battery life, according to a BNN Bloomberg-Leger survey.

 

Key Points

Canada EV incentives are rebates and tax credits reducing EV costs to accelerate zero-emission vehicle adoption nationwide.

✅ Federal and provincial rebates reduce EV purchase prices

✅ Incentives offset range, battery, and charging concerns

✅ Larger incentives correlate with higher adoption rates

 

If the federal government wants to meet its ambitious EV goals of having all cars and passenger trucks sold in Canada be zero emissions by 2035, it’s going to have to do something about the cost of these vehicles.

A new survey from BNN Bloomberg and RATESDOTCA has found that cost is the number one reason stopping Canadians from buying an electric car.

The survey, which was conducted by Leger Marketing earlier this month, asked 1,511 Canadians if they were planning to purchase a new electric vehicle in the near future. It found that just over one in four, or 26 per cent of Canadians, are planning to do so, with Atlantic Canada lagging other regions. On the other hand, 19 per cent of Canadians are planning to buy a gas/diesel/hybrid card for their next purchase. 

Those who aren’t planning on buying an EV were asked what the biggest reason for their decision was. By far, it was the price of these vehicles: 31 per cent of this group cited cost as the main reason for not electrifying their ride. Another 59 per cent of respondents cited it as a concern, but not the main one. Other reasons for not wanting to buy an electric vehicle included lack of infrastructure (18 per cent), range concerns (16 per cent), and battery life and replacement (13 per cent), and some report EV shortages and wait times too.

What’s interesting is that it’s clear that government incentives for EVs are the most powerful tool right now to drive adoption, though some argue subsidies are a bad idea for Canada. When asked if further government incentives would convince them to buy an electric vehicle, 78 per cent of those surveyed said yes.

That’s right. If more governments increased the incentives offered for buying electric vehicles, reaching the goal of only selling zero emission vehicles in Canada by 2035 would no longer be a pipe dream, despite 2035 mandate skepticism from some.

At the moment, only Quebec and B.C. offer government incentives to buy an electric vehicle, even as B.C. charging bottlenecks are predicted. The federal government offers up to a $5,000 incentive, with restrictions including a limit on the total price of the vehicle, and has signaled EV sales regulations are forthcoming. Ontario previously offered a rebate of up to $14,000, however, the popular program was cancelled when the Progress Conservative government was elected in 2018.

The cancellation led to a plunge in new electric vehicle sales in Ontario, falling more than 55 per cent in the first six months of 2019 when compared to the same time period in the previous year, according to Electric Mobility Canada.

It’s no surprise that the larger the incentive, the more Canadians will be swayed to buy an electric car. Perhaps what’s surprising is that the incentive doesn’t even have to be as large as the previous Ontario rebate was. The survey found that seven per cent of Canadians would buy an electric vehicle if they got an incentive ranging anywhere from $5,001-$7,250. A full 35 per cent said a $12,500 or higher incentive would convince them.

The majority of Canadians surveyed said they use their vehicles for leisure or commuting to work. Leisure uses include running errands and seeing friends and family, of which 43 per cent of respondents said was the primary way they used their vehicle. Meanwhile, 36 per cent said they primarily used their car to commute to work.

The survey also found that incentives were more effective at convincing younger people to buy an electric vehicle. Eighty-three per cent of those under the age of 55 could be swayed by new incentives. But for those over 55, only 66 per cent said they would change their mind. 

 

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Completion of 1st fast-charging network 'just the beginning' for electric car owners in N.L.

Newfoundland EV Fast-Charging Network enables DC fast charging along the Trans-Canada Highway, from Port aux Basques to St. John's, with Level 3 stations, reducing range anxiety and accelerating electric vehicle adoption.

 

Key Points

A DC fast charging corridor with Level 3 stations every 70 km, enabling EV road trips and easing range anxiety.

✅ 14 Level 3 DC fast chargers across the Trans-Canada Highway

✅ Charges most EVs to 80% in under an hour, $15/hr prorated

✅ Expansion planned into Labrador with 19 additional fast chargers

 

The first electric vehicle fast-charging network is now up and running across Newfoundland, which the province's main energy provider hopes will make road trips easier for electric car owners and encourage more drivers to go electric in the future.

With the last of the 14 charging stations coming online in Corner Brook earlier this month, drivers now have a place to charge up about every 70 kilometres along the Trans-Canada Highway, where 10 new fast-charging stations in N.B. are being planned, from Port aux Basques to St. John's, along with one in Gros Morne National Park.

Jennifer Williams, president & CEO of Newfoundland and Labrador Hydro, says many potential electric vehicle owners have been hesitant to give up on gasoline without fast chargers available across the island.

"The majority of people who were interested in EVs said one of the major barriers to them was indeed not having a fast-charging network that they could access," she said.

"We really believe that this is going to help people cross over and become an EV owner."

The charging network was first announced in October 2019, with an eye to having all 14 chargers up and running by the end of 2020. When work began, Newfoundland and Labrador was the only province in Canada without any publicly available Level 3 chargers, even as NB Power's public charging network was expanding elsewhere.

After some COVID-19 pandemic-related delays, the stations are now up and running and can charge most EVs to 80 per cent in less than an hour at a prorated cost of $15 an hour

"The pandemic did have some effect, but we're there now and we're really happy and this is just the beginning," said Williams.

Public charging becoming 'a non-issue'
That's encouraging for Jon Seary, an electric car owner and a co-founder of advocacy group Drive Electric N.L. He says the lack of fast chargers has been the "deal breaker" for many people looking to buy electric vehicles.

"Now you can drive right across the province. You can choose to stop at any of these to top up," Seary said.

Joe Butler, who is also a co-founder of the group, says the fast chargers have already made trips easier as they've come online across the island.

"In the past, it was a major impediment, really, to get anywhere, but now it's changed dramatically," said Butler.

"I just came back from Gros Morne and I had two stops and I was home, so the convenience factor if you just travel occasionally outside of town makes all the difference."

Jon Seary and Joe Butler stand with a slower level-two charging station on Kenmount Road in St. John's. 'We are at the cusp now of seeing a huge upswing in electric vehicle adoption,' Seary said. (Gavin Simms/CBC)
Seary said according to numbers from provincial motor vehicle registration, there were 195 electric cars on the road at the end of 2020, but he estimates that there are now closer to 300 vehicles in use in the province — with the potential for many more.

"We are at the cusp now of seeing a huge upswing in electric vehicle adoption," he said, even though Atlantic Canadians have been less inclined to buy EVs so far. 

"The cost of the cars is coming way down, and has come down. More places are selling them and the availability of public charging is becoming a non-issue as we put more and more charging stations out there."

The future is electric but the province's infrastructure is lagging behind, says non-profit
But Seary said there is still more work to be done to improve the province's charging infrastructure to catch up with other parts of the country. 

"We are lagging the rest of the country," Seary said, even as the N.W.T. encourages more residents to drive EVs through new initiatives.

"We have opportunities for federal funding for our charging infrastructure and it needs to be moving now. We have the surplus from Muskrat Falls to use and we have a climate that's not going to wait … this is the time to get going with this now."

Williams said together with Newfoundland Power, N.L. Hydro is now working on 19 more fast chargers to be placed elsewhere in the province and into Labrador, where the N.L. government has promoted EV adoption but infrastructure has lagged in some areas.

"We've heard very loudly and very clearly from the folks in Labrador, as well as other parts of the province, that they want to have charging stations in their neck of the woods too," she said.

"Putting them in Labrador, we believe that we'll help people get over that concern and that fear. There are EV owners in Labrador … so we believe it can work there as well."

With more chargers and electric vehicles comes less reliance on burning fossil fuels, and utilities like Nova Scotia Power are piloting vehicle-to-grid integration to amplify benefits, and Williams said 21 tonnes of greenhouse gas emissions have already been offset with the chargers as they've come online over the past few months.

"It actually does equate to as if you had powered a whole house all year, but the important part to remember [is that] these are an enabler. Putting these in place is enabling people to purchase electric vehicles," she said.

"You do 90 per cent of your charging at home, so if we're seeing about 20 tonnes has been offset in the short period of time they've been in service, for the vehicles that are charging at home, imagine how much they're actually offsetting. We figure it's well in excess of 200 tons."

 

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US Moving Towards 30% Electricity From Wind & Solar

US Wind and Solar Outlook 2026 projects cheap renewables displacing coal and gas, with utility-scale additions, rooftop solar growth, improved grid reliability, and EV V2G integration accelerating decarbonization across the electricity market.

 

Key Points

An analysis forecasting wind and solar growth, displacing coal and gas as utility-scale and rooftop solar expand.

✅ Utility-scale solar installs avg 21 GW/yr through 2026.

✅ 37.7 GW wind in pipeline; 127.8 GW already online.

✅ Small-scale solar could near 100 TWh in 2026.

 

A recent report from the Institute for Energy Economics and Financial Analysis (IEEFA) predicts that cheap renewables in the form of wind and solar will push coal and gas out of the energy market space. Already at 9% of US generation, the report predicts that wind and solar will supply almost 30% of US electricity demand by 2026, consistent with renewables nearing one-fourth of U.S. generation projections for the near term.

“The Solar Energy Industries Association now expects utility-scale installations to average more than 21,000MW a year through 2026, following a year when U.S. solar generation rose 25% and with a peak of 25,000MW in 2023,” IEEFA writes. “Continued growth is also expected in U.S. wind generation, mirroring global trends where China's solar PV expansion outpaced all other fuels in 2016, with 37.7GW of new capacity already under construction or in advanced development, which would be added to 127.8GW in existing installed capacity.”

Meanwhile, with wind and solar growth booming, fossil fuels are declining, as renewables surpassed coal in 2022 nationwide. “Coal and natural gas are now locked into an essentially zero-sum game where increases in one fuel’s generation comes at the expense of the other. Together, they are not gaining market share, rather they are trading it back and forth, and the rapid growth in renewable generation will cut even deeper into the market share of both.”

And what of rooftop solar? Some states in Australia now have periods where the entire state grid is powered just by solar on the roofs of private citizens. As this revolution progresses in the USA, especially if a tenfold national solar push moves forward, what impact will it make on fossil fuel generators — which are expensive to build, expensive to maintain, expensive to fuel, and rely on an expensive distribution network.

“EIA estimates that this ‘small-scale solar’ produced 41.7 million MWh of power in 2020, when solar accounted for about 3% of U.S. electricity, a 19 percent increase from 2019. This growth will likely continue in the years ahead as costs continue to fall and concerns about grid reliability rise. Assuming a conservative 15 percent annual increase in small-scale solar going forward would push the sector’s generation to almost 100 million MWh in 2026.”

The Joker in the story might be the impact from electric vehicle adoption. Sales are set to surge and there’s more and more interest in V2G technology, even as wind and solar could provide 50% by 2050 in broader forecasts.

 

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BWE - Wind power potential even higher than expected

German Wind Power 2030 Outlook highlights onshore and offshore growth, repowering, higher full-load hours, and efficiency gains. Deutsche WindGuard, BWE, and LEE NRW project 200+ TWh, potentially 500 TWh, covering rising electricity demand.

 

Key Points

Forecast: efficiency and full-load gains could double onshore wind to 200+ TWh; added land could lift output to 500 TWh.

✅ Modern turbines and repowering boost full-load hours and yields

✅ Onshore generation could hit 200+ TWh on existing areas by 2030

✅ Expanding land to 2% may enable 500 TWh; offshore adds more

 

Wind turbines have become more and more efficient over the past two decades, a trend reflected in Denmark's new green record for wind-powered generation.

A new study by Deutsche WindGuard calculates the effect on the actual generation volumes for the first time, underscoring Germany's energy transition balancing act as targets scale. Conclusion of the analysis: The technical progress enables a doubling of the wind power generation by 2030.

Progressive technological developments make wind turbines more powerful and also enable more and more full-load hours, with wind leading the power mix in many markets today. This means that more electricity can be generated continuously than previously assumed. This is shown by a new study by Deutsche WindGuard, which was commissioned by the Federal Wind Energy Association (BWE) and the State Association of Renewable Energies NRW (LEE NRW).

The study 'Full load hours of wind turbines on land - development, influences, effects' describes in detail for the first time the effects of advances in wind energy technology on the actual generation volumes. It can thus serve as the basis for further calculations and potential assessments, reflecting milestones like UK wind surpassing coal in 2016 in broader analyses.

The results of the investigation show that the use of modern wind turbines with higher full load hours alone on the previously designated areas could double wind power generation to over 200 terawatt hours (TWh) by 2030. With an additional area designation, generation could even be increased to 500 TWh. If the electricity from offshore wind energy is added, the entire German electricity consumption from wind energy could theoretically be covered, and renewables recently outdelivered coal and nuclear in Germany as a sign of momentum: The current electricity consumption in Germany is currently a good 530 TWh, but will increase in the future.

Christian Mildenberger, Managing Director of LEE NRW: 'Wind can do much more: In the past 20 years, technology has made great leaps and bounds. Modern wind turbines produce around ten times as much electricity today as those built at the turn of the millennium. This must also be better reflected in potential studies by the federal and state governments. '

Wolfram Axthelm, BWE Managing Director: 'We need a new look at the existing areas and the repowering. Today in Germany not even one percent of the area is designated for wind energy inland. But even with this we could cover almost 40 percent of the electricity demand by 2030. If this area share were increased to only 2 percent of the federal area, it would be almost 100 percent of the electricity demand! Wind energy is indispensable for a CO2-neutral future. This requires a clever provision of space in all federal states. '

Dr. Dennis Kruse, Managing Director of Deutsche WindGuard: 'It turns out that the potential of onshore wind energy in Germany is still significantly underestimated. Modern wind turbines achieve a significantly higher number of full load hours than previously assumed. That means: The wind can be used more and more efficiently and deliver more income. '

On the areas already designated today, numerous older systems will be replaced by modern ones by 2030 (repowering). However, many old systems will still be in operation. According to Windguard's calculations, the remaining existing systems, together with around 12,500 new, modern wind systems, could generate 212 TWh in 2030. If the area backdrop were expanded from 0.9 percent today to 2 percent of the land area, around 500 TWh would be generated by inland wind, despite grid expansion challenges in Europe that shape deployment.

The ongoing technological development must also be taken into account. The manufacturers of wind turbines are currently working on a new class of turbines with an output of over seven megawatts that will be available in three to five years. According to calculations by the LEE NRW, by 2040 the same number of wind turbines as today could produce over 700 TWh of electricity inland. The electricity demand, which will increase in the future due to electromobility, heat pumps and the production of green hydrogen, can thus be completely covered by a combination of onshore wind, offshore wind, solar power, bioenergy, hydropower and geothermal energy, and a net-zero roadmap for Germany points to significant cost reductions.

 

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Scores more wind turbines proposed for Long Island’s South Shore

New York Offshore Wind Expansion adds Equinor's Empire Wind 2 and Beacon Wind, boosting megawatts, turbines, and grid connections for Long Island and Queens, with jobs, assembly at South Brooklyn Marine Terminal, and clean energy.

 

Key Points

A statewide initiative proposing new Equinor and partner projects to scale offshore wind capacity, jobs, and grid links.

✅ Adds 2,490 MW via Empire Wind 2 and Beacon Wind

✅ Connects to Nassau County and Queens grids for reliability

✅ Creates 3,000+ NY jobs with South Brooklyn Marine Terminal work

 

Scores more 600-foot tall wind turbines would be built off Jones Beach under a new proposal.

Norwegian energy conglomerate Equinor has bid to create another 2,500 megawatts of offshore wind power for New York state and Long Island, where offshore wind sites are being evaluated, with two projects. One, which would connect to the local electric grid in Nassau County, would more than double the number of turbines off Long Island to some 200. A second would be built around 50 miles from Montauk Point and connect to the state grid in Queens. The plan would also include conducting assembly work in Brooklyn.

In disclosures Tuesday in response to a state request for proposals, Equinor said it would bolster its already state-awarded, 819-megawatt Empire Wind project off Long Island’s South Shore with another called Empire Wind 2 that will add 1,260 megawatts. Turbines of at least 10 megawatts each would mean that the prior project’s 80 or so turbines could be joined by another 120. Equinor’s federally approved lease area off Long Island encompasses some 80,000 acres, starting 15 miles due south of Long Beach and extending east and south.

Equinor on Tuesday also submitted plans to offer a second project called Beacon Wind that would be built 50 miles from Montauk Point, off the Massachusetts South Coast area. It would be 1,230 megawatts and connect through Long Island Sound to Queens.

Equinor said its latest energy projects would generate more than 3,000 New York jobs, including use of the South Brooklyn Marine Terminal for “construction activities” and an operations and maintenance base.

The new proposals came in response to a New York State Energy Research and Development Authority bid request for renewable projects in the state. In a statement, Siri Espedal Kindem, president of Equinor Wind U.S., said the company’s plans would include “significant new benefits for New York – from workforce training, economic development, and community benefits – alongside a tremendous amount of homegrown, renewable energy.”

Meanwhile, Denmark-based Orsted, working with New England power company Eversource, has also submitted plans for a new offshore wind project called Sunrise Wind 2, a proposal that includes “multiple bids” that would create “hundreds of new jobs, and infrastructure investment,” according to a company statement. Con Edison Transmission will also work to develop transmission facilities for that project, the companies said.

Orsted and Eversource already have contracts to develop a 130-megawatt wind farm for LIPA to serve the South Fork, and an 880-megawatt wind farm for the state. All of its hundreds of turbines would be based in a lease area off the coast of Massachusetts and Rhode Island, where Vineyard Wind has progressed as a key project.

“Sunrise Wind 2 will create good-paying jobs for New York, support economic growth, and further reduce emissions while delivering affordable clean energy to Long Island and the rest of New York,” Joe Nolan, executive vice president for Eversource, said in a statement.

 

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UK Renewable energy projects worth billions stuck on hold

UK Renewable Grid Connection Delays threaten the 2035 zero-carbon electricity target as National Grid queues stall wind and solar projects, investors, and infrastructure, slowing clean energy deployment, curtailing capacity build-out, and risking net-zero progress.

 

Key Points

Prolonged National Grid queues delaying wind and solar connections, jeopardizing the UK's 2035 clean power target.

✅ Up to 15-year waits for grid connections

✅ Over £200bn projects stuck in the queue

✅ Threatens zero-carbon electricity by 2035

 

The UK currently has a 2035 target for 100% of its electricity to be produced without carbon emissions, while Ireland's green electricity progress offers a nearby benchmark within the next four years.

But meeting the target will require a big increase in the number of renewable projects across the country. It is estimated as much as five times more solar and four times as much wind is needed, with growth in UK offshore wind expected to play a key role here.

The government and private investors have spent £198bn on renewable power infrastructure since 2010, alongside European wind investments recorded last year. But now energy companies are warning that significant delays to connect their green energy projects to the system will threaten their ability to bring more green power online.

A new wind farm or solar site can only start supplying energy to people's homes once it has been plugged into the grid.

Energy companies like Octopus Energy, one of Europe's largest investors in renewable energy, say they have been told by National Grid that they need to wait up to 15 years for some connections, even as a new 10 GW contract aims to speed UK grid additions - far beyond the government's 2035 target.

'Longest grid queues in Europe'
There are currently more than £200bn worth of projects sitting in the connections queue, the BBC has calculated.

Around 40% of them face a connection wait of at least a year, according to National Grid's own figures. That represents delayed investments worth tens of billions of pounds, reflecting stalled grid spending that slows renewable rollouts.

"We currently have one of the longest grid queues in Europe," according to Zoisa North-Bond, chief executive of Octopus Energy Generation.

The problem is so many new renewable projects are applying for connections, the grid cannot keep up with required network expansion such as new pylons in Scotland being discussed nationwide.

The system was built when just a few fossil fuel power plants were requesting a connection each year, but now there are 1,100 projects in the queue, a challenge mirrored by U.S. grid hurdles in moving toward 100% renewables today.

 

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DOE Announces $5 Million to Launch Lithium-Battery Workforce Initiative

DOE Battery Workforce Strategy advances lithium battery manufacturing with DOE, DOL, and AFL-CIO partnerships, pilot training programs, EV supply chain skills, and industry-labor credentials to strengthen clean energy jobs and domestic competitiveness.

 

Key Points

An initiative to fund pilot training and labor-industry partnerships to scale domestic lithium battery manufacturing.

✅ $5M for up to five pilot training programs.

✅ Builds industry-labor credentials across the battery supply chain.

✅ Targets EV manufacturing, recycling, and materials refining.

 

The U.S. Department of Energy (DOE), in coordination with the U.S. Department of Labor and the AFL-CIO, today announced the launch of a national workforce development strategy for lithium-battery manufacturing. As part of a $5 million investment, DOE will support up to five pilot training programs in energy and automotive communities and advance workforce partnerships between industry and labor for the domestic lithium battery supply chain. Lithium batteries power everything from electric vehicles, where U.S. automakers' battery strategies are rapidly evolving, to consumer electronics and are a critical component of President Biden’s whole-of-government decarbonization strategy. This workforce initiative will support the nation’s global competitiveness within battery manufacturing while strengthening the domestic economy and clean energy supply chains. 

“American leadership in the global battery supply chain, as the U.S. works with allies on EV metals to strengthen access, will be based not only on our innovative edge, but also on our skilled workforce of engineers, designers, scientists, and production workers,” said U.S. Secretary of Energy Jennifer M. Granholm, “President Biden has a vision for achieving net zero emissions while creating millions of good paying, union jobs — and DOE’s battery partnerships with labor and industry are key to making that vision a reality.” 

“President Biden has made the creation of good union jobs a cornerstone of his climate strategy,” said AFL-CIO President Liz Shuler. “We applaud DOE for being proactive in pulling labor and management together as the domestic battery industry is being established, and as Canada accelerates EV assembly nearby, we look forward to working with DOE and DOL to develop high-road training standards for the entire battery supply chain.” 

“I am glad to see the Department of Energy collaborating with our industry partners to invest in the next generation of our clean energy workforce,” said U.S. Senator Joe Manchin (D-WV), Chairman of the Senate Energy and Natural Resources Committee. “While I remain concerned about our dependence on China and other foreign countries for key parts of the lithium-ion battery supply chain, and recent lithium supply risks highlight the urgency, engaging our strong and capable workforce to manufacture batteries domestically is a critical step toward reducing our reliance on other countries and ensuring we are able to maintain our energy security. I look forward to seeing this initiative grow, and we will continue to work closely together to ensure we can onshore the rest of the battery supply chain.” 

The pilot training programs will bring together manufacturing companies, organized labor, and training providers to lay the foundation for the development of a broad national workforce strategy. The pilots will support industry-labor cooperation, as major North American projects like the B.C. battery plant advance, and will provide sites for job task analyses and documenting worker competencies. Insights gained will support the development of national industry-recognized credentials and inform the development of broader training programs to support the overall battery supply chain. 

This initiative comes as part of suite of announcements from President Biden’s Interagency Working Group (IWG) on Coal and Power Plant Communities and Economic Revitalization—a partnership among the White House and nearly a dozen federal agencies committed to pursuing near- and long-term actions to support coal, oil and gas, and power plant communities as the nation transitions to a clean energy economy. 

This announcement follows DOE’s recent release of two Notices of Intent authorized by the Bipartisan Infrastructure Law to provide $3 billion to support projects that bolster domestic battery manufacturing and battery recycling for a circular economy efforts nationwide. The funding, which will be made available in the coming months, will support battery-materials refining, which will bolster domestic refining capacity of minerals such as lithium, as well as production plants, battery cell and pack manufacturing facilities, and recycling facilities. 

It also builds on progress the Biden-Harris Administration and DOE have driven to secure a sustainable, reliable domestic supply of critical minerals and materials necessary for clean energy supply chains, including lithium, with emerging sources like Alberta's lithium-rich oil fields underscoring regional potential. This includes $44 million in funding through the DOE Mining Innovations for Negative Emissions Resource Recovery (MINER) program to fund the technology research that increases the mineral yield while decreasing the required energy, and subsequent emissions, to mine and extract critical minerals such as lithium, copper, nickel, and cobalt. 

 

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