Cost is the main reason stopping Canadians from buying an electric car: Survey


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Canada EV Incentives drive adoption toward the 2035 zero-emission target, with rebates, federal and provincial programs boosting affordability amid concerns over charging infrastructure, range anxiety, and battery life, according to a BNN Bloomberg-Leger survey.

 

Key Points

Canada EV incentives are rebates and tax credits reducing EV costs to accelerate zero-emission vehicle adoption nationwide.

✅ Federal and provincial rebates reduce EV purchase prices

✅ Incentives offset range, battery, and charging concerns

✅ Larger incentives correlate with higher adoption rates

 

If the federal government wants to meet its ambitious EV goals of having all cars and passenger trucks sold in Canada be zero emissions by 2035, it’s going to have to do something about the cost of these vehicles.

A new survey from BNN Bloomberg and RATESDOTCA has found that cost is the number one reason stopping Canadians from buying an electric car.

The survey, which was conducted by Leger Marketing earlier this month, asked 1,511 Canadians if they were planning to purchase a new electric vehicle in the near future. It found that just over one in four, or 26 per cent of Canadians, are planning to do so, with Atlantic Canada lagging other regions. On the other hand, 19 per cent of Canadians are planning to buy a gas/diesel/hybrid card for their next purchase. 

Those who aren’t planning on buying an EV were asked what the biggest reason for their decision was. By far, it was the price of these vehicles: 31 per cent of this group cited cost as the main reason for not electrifying their ride. Another 59 per cent of respondents cited it as a concern, but not the main one. Other reasons for not wanting to buy an electric vehicle included lack of infrastructure (18 per cent), range concerns (16 per cent), and battery life and replacement (13 per cent), and some report EV shortages and wait times too.

What’s interesting is that it’s clear that government incentives for EVs are the most powerful tool right now to drive adoption, though some argue subsidies are a bad idea for Canada. When asked if further government incentives would convince them to buy an electric vehicle, 78 per cent of those surveyed said yes.

That’s right. If more governments increased the incentives offered for buying electric vehicles, reaching the goal of only selling zero emission vehicles in Canada by 2035 would no longer be a pipe dream, despite 2035 mandate skepticism from some.

At the moment, only Quebec and B.C. offer government incentives to buy an electric vehicle, even as B.C. charging bottlenecks are predicted. The federal government offers up to a $5,000 incentive, with restrictions including a limit on the total price of the vehicle, and has signaled EV sales regulations are forthcoming. Ontario previously offered a rebate of up to $14,000, however, the popular program was cancelled when the Progress Conservative government was elected in 2018.

The cancellation led to a plunge in new electric vehicle sales in Ontario, falling more than 55 per cent in the first six months of 2019 when compared to the same time period in the previous year, according to Electric Mobility Canada.

It’s no surprise that the larger the incentive, the more Canadians will be swayed to buy an electric car. Perhaps what’s surprising is that the incentive doesn’t even have to be as large as the previous Ontario rebate was. The survey found that seven per cent of Canadians would buy an electric vehicle if they got an incentive ranging anywhere from $5,001-$7,250. A full 35 per cent said a $12,500 or higher incentive would convince them.

The majority of Canadians surveyed said they use their vehicles for leisure or commuting to work. Leisure uses include running errands and seeing friends and family, of which 43 per cent of respondents said was the primary way they used their vehicle. Meanwhile, 36 per cent said they primarily used their car to commute to work.

The survey also found that incentives were more effective at convincing younger people to buy an electric vehicle. Eighty-three per cent of those under the age of 55 could be swayed by new incentives. But for those over 55, only 66 per cent said they would change their mind. 

 

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France's new EV incentive rules toughen market for Chinese cars

France EV Incentive Rules prioritize EU-made electric vehicles, tying subsidies to manufacturing emissions and carbon footprint, making Stellantis, Renault, and Tesla Model Y eligible while excluding many China-built models under a new eligibility list.

 

Key Points

Links EV subsidies to manufacturing emissions, favoring EU-made models and restricting many China-built cars.

✅ Subsidies tied to lifecycle manufacturing emissions.

✅ EU production favored; many China-built EVs excluded.

✅ Eligible: Stellantis, Renault, Tesla Model Y; not Model 3.

 

France's revamped new EV rules on consumer cash incentives for electric car purchases favour vehicles made in France and Europe over models manufactured in China, a government list of eligible car types published recently has showed.

Some 65% of electric cars sold in France will be eligible for the scheme, which from Friday will include new criteria covering the amount of carbon emitted in the manufacturing of an electric vehicle (EV).

The list of eligible models includes 24 produced by Franco-Italian group Stellantis (STLAM.MI) and five by French carmaker Renault (RENA.PA). Elon Musk's Tesla (TSLA.O) Model Y will be eligible but not its Model 3.

Electric vehicle brand MG Motors, owned by China's SAIC, said it expects the new rules to weigh on the French EV market, despite the global surge in EV sales seen in recent years.

"There are cars that will entirely lose their competitiveness", an MG spokesperson told Reuters, adding that the brand had decided not to apply for the bonus scheme for its MG4 model because it was "designed to exclude us".

French Finance Minister Bruno Le Maire hailed what he called the new rules' incentive for automakers to reduce their carbon footprint.

"We will no longer be subsidising car production that emits too much CO2," he said in a statement.

President Emmanuel Macron's government has wanted to make French and European-made EVs more affordable for domestic consumers relative to cheaper vehicles produced in China, amid a record EV market share in the country.

The average retail price of an EV in Europe, even as the EU EV share grew during lockdown months, was more than 65,000 euros ($71,000) in the first half of 2023, compared with just over 31,000 euros in China, according to research by Jato Dynamics.

The French government already offered buyers a cash incentive of between 5,000 and 7,000 euros to get more electric cars on the road, at a total cost of 1 billion euros ($1.1 billion) per year.

However, in the absence of cheap European-made EVs, a third of all incentives are going to consumers buying EVs made in China, French finance ministry officials say. The trend has helped spur a surge in imports and a growing competitive gap with domestic producers.

China's auto industry relies heavily on coal-generated electricity, meaning many Chinese-made EVs will henceforth not qualify.

The Ademe agency overseeing the process studied the eligibility of almost 500 EV models and their variants to include in the scheme.

Dacia, the low-cost Renault brand, saw its Spring model imported from China excluded from the list.

Tesla's Model 3 is made in China. The Model Y, which is larger and more expensive, is made mainly in Berlin and was the top selling EV in France over the first 11 months of the year, amid forecasts that EVs could dominate within a decade in many markets.

 

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0 to 180 km in 10 minutes: B.C. Hydro rolls out faster electric vehicle charging

B.C. Hydro fast EV charging stations roll out 180 kW DC fast chargers, power sharing, and rural network expansion in Surrey, Manning Park, Mackenzie, and Tumbler Ridge to ease range anxiety across northern B.C.

 

Key Points

180 kW DC chargers with power sharing, expanding B.C.'s rural EV network to cut range anxiety and speed up recharging.

✅ 180 kW DC fast charging: ~180 km added in about 10 minutes

✅ Power sharing enables two vehicles to use one unit simultaneously

✅ Expands rural charging coverage to cut range anxiety for northern B.C.

 

B.C. Hydro has unveiled plans to install new charging stations it says can add as much as 180 kilometres worth of range to the average electric vehicle in 10 minutes.

The utility says the new 180-kilowatt units will be added to its network, expanding stations in southern B.C. as soon as this fall, with even more scheduled to arrive in 2024.

The first communities to get the new faster-charge stations are Surrey, Manning Park and, north of Prince George, Mackenzie and Tumbler Ridge, while the Lillooet fast-charging site is already operational.

B.C. Hydro president Chris O'Riley says both current and prospective electric vehicle owners have said they want improved coverage in more rural parts of the province in order to address range anxiety, as the utility has warned of a potential EV charging bottleneck if demand outpaces infrastructure.

"We are listening to feedback from our customers," he said.

The new stations will also be the first from B.C. Hydro to offer power sharing, which lets two different vehicles use the same unit to charge at the same time.

The adoption of electric vehicles in B.C. is much higher in southern urban areas than rural, northern ones, according to statistics from the provincial government made available in 2022, as the province leads the country in going electric according to recent reports.

The figures showed about one in every 45 people owns a zero-emission vehicle in the southwest regions of the province, but that number drops to one in 232 in the Kootenays, where the region makes electric cars a priority through local initiatives, and one in 414 in northern B.C.

The number of public charging stations closely corresponds to the number of zero-emission vehicles in various regions.

The Vancouver area has more than 500 fast-charging ports, according to ChargeHub, a website that tracks charging stations in North America. 

In contrast, the route from Prince George to Fort Nelson via Dawson Creek along Highway 97, part of the B.C. Electric Highway network connecting the region — a distance of more than 800 kilometres — has just three locations where a vehicle can be charged to 80 per cent power in an hour or less, creating challenges for people hoping to travel the route.

The disparity is also clear in a just-published analysis from the non-profit Community Energy Association, which acts as an advisory group to government associations. 

It found that while there is roughly one charging port every three square kilometres in Metro Vancouver, the number drops to one every 250 square kilometres in the Regional District of East Kootenay and one every 3,500 square kilometres in the Peace River Regional District, in the province's northeast.

"The more infrastructure we can get across the region ... the more the adoption of electric vehicles will increase," said the association's director of transportation initiatives, Danielle Weiss.

"We are excited to hear that B.C. Hydro is also viewing rural areas as a key focus for their new, enhanced charging technology."

B.C. Hydro says it currently has 153 charging units at 84 locations across the province with plans to add an additional 3,000 ports over the next 10 years, with provincial EV charger rebates supporting home and workplace installations as well.

 

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Canada's race to net-zero and the role of renewable energy

Canada Net-Zero demands renewable energy deployment, leveraging hydropower to integrate wind, solar, and storage, scaling electrification, cutting oil and gas emissions, aligning policy, carbon pricing, and investment to deliver a clean grid by 2050.

 

Key Points

A national goal to cut emissions 40-45% by 2030 and reach economy-wide net-zero by 2050 through clean electrification.

✅ Hydropower balances intermittent wind and solar.

✅ Policy, carbon pricing, and investment accelerate deployment.

✅ Clean energy jobs surge as oil and gas decline.

 

As the UN climate talks draw near, Canada has enormous work left to do to reach its goals of reducing greenhouse gas emissions. Collectively, Canadians have to cut overall greenhouse-gas emissions by 40 to 45 per cent below 2005 levels by 2030 and achieve net-zero by 2050 across the economy.

And whereas countries like the U.K. have dramatically slashed their emissions levels, Canada's one of the few nations where emissions keep skyrocketing, and where fossil fuel extraction keeps increasing every year despite our climate targets.

Changes in national emissions and fossil fuel extraction since 1950, for G7 nations plus Norway and Australia
Graphic by Barry Saxifrage in Sep.15 article,Canada's climate solution? Keep increasing fossil fuels extraction.
Given its track record, and the IEA's finding that Canada will need more electricity to hit net-zero, how will Canada achieve its goal of getting to net-zero by 2050?

As Trudeau seeks to cement his political legacy, these are the MPs he’s considering for cabinet
By Andrew Perez | Opinion | October 25th 2021
In the upcoming online Conversations event on Thursday, 11 a.m. PT/2 p.m. ET, host and Canada's National Observer deputy managing editor David McKie will discuss how cleaning up Canada's electricity and renewable energy can put the country on track to hitting its targets with Clean Energy Canada executive director Merran Smith, Canadian Institute for Climate Choices senior economist Dale Beugin, and WaterPower Canada CEO Anne-Raphaëlle Audouin.

Getting to net-zero grid through renewable electricity
“If we wanted to be powered by 100 per cent renewable electricity, including proposals for a fully renewable electricity grid by 2030, Canada is one of the countries where this is actually possible,” said Audouin.

She says for that to happen, it would take a slate of clean energy providers working together to fill the gaps, rather than competing for market dominance.

“You couldn't power Canada just with wind and solar, even with batteries. That being said, renewables happen to work very well together ” she said. “Hydropower already makes up more than 90 per cent of Canada’s renewable generation and 60 per cent of the country’s total electricity needs are currently met thanks to this flexible, dispatchable, abundant source of baseload renewable electricity. It isn’t a stretch of the imagination to envision hydropower and wind and solar working increasingly together to clean up our grid. In fact, hydropower already backs up and allows intermittent renewable energies like wind and solar onto the grid.”

She noted that while hydropower alone won't be the solution, its long history and indisputable suite of attributes — hydroelectricity has been in Canada since the 1890s — will make it a key part of the clean energy transition required to replace coal, natural gas and oil, which still make up around 20 per cent of Canada's power sources.

Canada's vast access to water, wind, biomass, solar, geothermal, and ocean energy, and a federal government that has committed to climate goals, makes us well-positioned to lead the way to a net-zero future and eventually the electrification of our economy. So, what's holding the country back?

The new reality for renewables
According to Clean Energy Canada, it's possible to grow the clean energy sector, but only if businesses invest massively in renewables and governments give guidance and oversight informed by the implications of decarbonizing Canada's electricity grid research.

A recent modelling study from Clean Energy Canada and Navius Research exploring the energy picture here in Canada over the next decade shows our clean energy sector is expected to grow by about 50 per cent by 2030 to around 640,000 people. Already, the clean energy industry provides 430,500 jobs — more than the entire real estate sector — and that growth is expected to accelerate as our dependence on oil and gas decreases. In fact, clean energy jobs in Alberta are predicted to jump 164 per cent over the next decade.

Currently, provinces with the most hydropower generation are also the ones with the lowest electricity rates, reflecting that electricity has been a nationwide climate success in Canada. Wind and solar are now on par, or even more competitive, than natural gas, and that could have big implications for other major sectors of the economy. Grocery giant Loblaws (which owns brands including President's Choice, Joe Fresh, and Asian grocery chain T&T) deployed its fleet of fully electric delivery trucks in recent years, and Hydro-Québec just signed a $20-billion agreement to help power and decarbonize the state of New York over the next 25 years.

In The New Reality, Smith writes that many carbon-intensive industries, such as the mining sector, could also potentially benefit from the increased demand for certain natural resources — like lithium and nickel — as the world switches to electric vehicles and clean power.

“Oil and gas may have dominated Canada’s energy past, but it’s Canada’s clean energy sector that will define its new reality,” Smith emphasized.

Despite its vast potential to be one of the world's clean energy leaders, Canada has a long way to getting on the path to net zero. Even though the country is home to some of the world's leading cleantech companies, such as B.C.-based clean hydrogen fuel cell providers Ballard Power and Loop Energy and Nova Scotia-based carbon utilization company CarbonCure, the country continues to expand fossil fuel extraction to the point that emissions are projected to jump to around 1,500 MtCO2 worth by 2030.

 

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How to retrofit a condo with chargers for a world of electric cars

Condo EV charging retrofits face strata approval thresholds, installation costs, and limited electrical capacity, but government rebates, subsidies, and smart billing systems can improve ROI, property value, and feasibility amid electrician shortages and infrastructure constraints.

 

Key Points

Condo EV charging retrofits equip multiunit parking with EV chargers, balancing costs, bylaws, capacity, and rebates.

✅ Requires owner approval (e.g., 75% in B.C.) and clear bylaws

✅ Leverage rebates, subsidies, and load management to cut costs

✅ Plan billing, capacity, and phased installation to increase ROI

 

Retrofitting an existing multiunit residential building with electric vehicle charging stations is a complex and costly exercise, as high-rise EV charging challenges in MURBs demonstrate, even after subsidies, but the biggest hurdle to adoption may be getting enough condo owners on board.

British Columbia, for example, offers a range of provincial government subsidies to help condo corporations (referred to in B.C. as stratas) with everything from the initial research to installing the chargers. But according to provincial strata law, three-quarters of owners must support the plan before it is implemented, though new strata EV legislation could make approvals easier in some jurisdictions.

“The largest challenge is getting that 75-per-cent majority approval to go ahead,” says EV charging specialist Patrick Breuer with ChargeFwd Ltd., a Vancouver-based sustainable transport consultancy.

Chris Brunner, a strata president in Vancouver, recently upgraded all the building’s parking stalls for EV charging. His biggest challenge was getting the strata’s investment owners, who don’t live in the building and were not interested in spending money, to support the project.

“We had to sell it in two ways,” Mr. Brunner says. “First, that there’s going to be a return on investment, including vehicle-to-building benefits that support savings and grid stability, and second, that there will come a time when this will be required. And if we do it now, taking advantage of the generous rebates and avoiding price increases for expertise and materials, we’ll be ahead of the curve.”

Once the owners have voted in favour, the condo board can begin the planning process and start looking for rebates. The B.C. government will provide a rebate of up to 75 per cent for the consulting phase, with additional provincial rebates available through current programs. It’s referred to as an “EV Ready” plan, which is a professionally prepared document that describes how to implement EV charging fairly, and estimates its cost.

Once a condo has completed the EV Ready plan, it becomes eligible for other rebates, such as the EV Ready Infrastructure subsidy, which will bring power to each individual parking stall through an energized outlet. This is rebated at 50 per cent of expenses, up to $600 a stall.

There are further rebates of up to 75 per cent for installing the charging stations themselves, and B.C. charging rebates extend to home and workplace programs, too. The program is administered by BC Hydro, a Crown corporation that receives funding in annual increments. “Right now, it’s funded until March 31, 2023,” Mr. Breuer says.

“Realtors are valuing [individual charging stations] from $2,000 to $10,000,” he said. The demand for installing EV chargers in buildings has grown to such an extent that it’s hard to find qualified electricians, Mr. Breuer says.

However, even with subsidies, there are some buildings where it doesn’t make financial sense to retrofit them. “If you have to core through thin floors or there’s a big parkade with a large voltage drop, it isn’t financially viable,” Mr. Breuer says. “We do a lot of EV Ready plans, but not all the projects can go ahead.”

For many people, it’s resistance to the unknown that is preventing them from voting for the retrofit, according to Carter Li of Toronto-based Swtch Energy Inc., which provides charging in high-density urban settings. It has done retrofits on 200 multiunit residential buildings in the Toronto area, and Calgary condo charging efforts show similar momentum in other cities, too. “They’re worried about paying for someone else’s electricity,” he says. Selling owners on the idea requires educating them about how the billing will work, maximizing electrical capacity to keep costs down, using government subsidies and the anticipated boost in property value.

Ontario currently does not provide any subsidies for retrofitting condos for EV charging. However, there is a stipulation under the Condominium Act that if owners request EV charging be installed and provide a condo board with sufficient documentation, an assessment will be conducted.

When Jeremy Benning was on the board of his Toronto condo in 2018, a few residents inquired about installing EV charging. A committee of owners did the legwork, and found a company that could do the infrastructure installation as well as set up accounts for individual billing purposes. Residents were surveyed a number of times before going ahead with the installation.

Mr. Benning estimates it cost about $40,000 to install two electrical subpanels to accommodate EV chargers in 20 parking spaces. Although the condo corporation paid the money up front out of its operating budget, everyone who ordered a charger will pay back their share over time. Many who do not even own an EV have opted to add a valuable frill to their unit.

The board considered applying for a subsidy from Natural Resources Canada, but it would require a public charger in the visitor parking lot. “The rebate wasn’t enough to pay for the cost of putting in that charging station,” Mr. Benning says. “Also, you have to maintain it, and what if it gets vandalized? It wasn’t worth it.”

Quebec’s Roulez Vert (Ride Green) program offers extensive provincial rebates and incentives for retrofitting condo buildings. If a single condo owner wants to install an EV charger, the government will refund up to 50 per cent of the installation cost or up to $5,000, whichever is less.

Otherwise, a property manager can qualify for a maximum of $25,000 a year to retrofit a building and can sometimes complete the work in stages. “They may do the first installation in one year, and then continue the next year,” says Léo Viger-Bernard of Recharge Véhicule Électrique (RVE). Recently, the Quebec government confirmed this program will run until 2027.

RVE consults with condo corporations, operates an online platform (murby.com) with resources for building owners, and sells a demand charge controller (DCC), which is an electric vehicle energy management system. The DCC allows an electrician to plug the EV charger directly into the electrical infrastructure of a single condo or apartment unit. Not only does this reduce extra wiring, but it also monitors the electrical consumption in each unit, only powering the charging station when there’s available electricity. Billing is assigned to the actual unit’s electricity bill.

Currently there are about 12,000 DCC units installed in retrofitted buildings across Canada, some that are 40 or 50 years old. “It’s not a question of age; it’s more the location of the electric meters,” Mr. Viger-Bernard says. The DCC can be installed either on the roof or on different floors.

According to Michael Wilk, president of Montreal-based Wilkar Property Management Inc., the biggest barrier is getting condo owners to understand the necessity of doing a retrofit now, as opposed to waiting. He uses price increases to try to convince them.

“Right now, the cost of doing a retrofit is 35 per cent more than it was two years ago,” he says. “If you wait another two years, we can only anticipate it’s going to be 35 per cent higher because of the rising cost of labour, parts and equipment.”

In Nova Scotia, Marc MacDonald of Spark Power Corp. installed an EV charger with a DCC unit at a condo near Halifax about a year ago. “They only had space in their electrical room to add a device for up to 10 EV chargers,” he says. The condo board was hesitant, demanding a great deal of information. “They were concerned about everyone wanting an EV charger.”

Now that Nova Scotia has introduced a program for rebates and incentives to install EV chargers in condos, on-street sites and more, Mr. MacDonald anticipates demand will increase, though Atlantic EV adoption still lags the national average. “But they’ll have to settle with reality. Not everyone can have an EV charger if the building can’t accommodate it.”

 

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German steel powerhouse turns to 'green' hydrogen produced using huge wind turbines

Green Hydrogen for Steelmaking enables decarbonization in Germany by powering electrolyzers with wind turbines at Salzgitter. Partners Vestas, Avacon, and Linde support renewable hydrogen for iron ore reduction, cutting CO2 in heavy industry.

 

Key Points

Hydrogen from renewable-powered electrolysis replacing coal in iron ore reduction, cutting CO2 emissions from steelmaking

✅ 30 MW Vestas wind farm powers 2x1.25 MW electrolyzers.

✅ Salzgitter, Avacon, Linde link sectors to replace fossil fuels.

✅ Targets CO2 cuts in iron ore reduction and steel smelting.

 

A major green hydrogen facility in Germany has started operations, with those behind the project hoping it will help to decarbonize the energy-intensive steel industry in the years ahead. 

The "WindH2" project involves German steel giant Salzgitter, E.ON subsidiary Avacon and Linde, a firm specializing in engineering and industrial gases, and aligns with calls for hydrogen-ready power plants in Germany today.

Hydrogen can be produced in a number of ways. One method includes using electrolysis, with an electric current splitting water into oxygen and hydrogen, and advances in PEM hydrogen technology continue to improve efficiency worldwide.

If the electricity used in the process comes from a renewable source such as wind or solar, as underscored by recent German renewables gains, then it's termed "green" or "renewable" hydrogen.

The development in Germany is centered around seven new wind turbines operated by Avacon and two 1.25 megawatt (MW) electrolyzer units installed by Salzgitter Flachstahl, which is part of the wider Salzgitter Group. The facilities were presented to the public this week. 

The turbines, from Vestas, have a hub height of 169 meters and a combined capacity of 30 MW. All are located on premises of the Salzgitter Group, with three situated on the site of a steel mill in the city of Salzgitter, Lower Saxony, northwest Germany, where grid expansion woes can affect project timelines.

The hydrogen produced using renewables will be utilized in processes connected to the smelting of iron ore. Total costs for the project come to roughly 50 million euros (around $59.67 million), with the building of the electrolyzers subsidized by state-owned KfW, while a national net-zero roadmap could reduce electricity costs over time.

"Green gases have the wherewithal to become 'staple foodstuff' for the transition to alternative energies and make a considerable contribution to decarbonizing industry, mobility and heat," E.ON's CEO, Johannes Teyssen, said in a statement issued Thursday.

"The jointly realized project symbolizes a milestone on the path to virtually CO2 free production and demonstrates that fossil fuels can be replaced by intelligent cross-sector linking," he added.

According to the International Energy Agency, the iron and steel sector is responsible for 2.6 gigatonnes of direct carbon dioxide emissions each year, a figure that, in 2019, was greater than the direct emissions from sectors such as cement and chemicals. 

It adds that the steel sector is "the largest industrial consumer of coal, which provides around 75% of its energy demand."

The project in Germany is not unique in focusing on the role green hydrogen could play in steel manufacturing.

Across Europe, projects are also exploring natural gas pipe storage to balance intermittent renewables and enable sector coupling.

H2 Green Steel, a Swedish firm backed by investors including Spotify founder Daniel Ek, plans to build a steel production facility in the north of the country that will be powered by what it describes as "the world's largest green hydrogen plant."

In an announcement last month the company said steel production would start in 2024 and be based in Sweden's Norrbotten region.

Other energy-intensive industries are also looking into the potential of green hydrogen, and examples such as Schott's green power shift show parallel decarbonization. A subsidiary of multinational building materials firm HeidelbergCement has, for example, worked with researchers from Swansea University to install and operate a green hydrogen demonstration unit at a site in the U.K.

 

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GE to create 300 new jobs at French offshore wind blade factory

LM Wind Power Cherbourg Recruitment 2021 targets 300 new hires for offshore wind manufacturing, wind turbine blade production, Haliade-X components, and operations in France, with Center of Excellence training and second 107-meter blade mold expansion.

 

Key Points

A hiring drive to add 300 staff for offshore wind blade manufacturing in Cherbourg, with Center of Excellence training.

✅ 300 hires to scale offshore wind blade production

✅ 6-week Center of Excellence training for all recruits

✅ Second 107-meter blade mold boosts capacity

 

GE Renewable Energy plans to recruit 300 employees in 2021 at its LM Wind Power wind turbine blade factory in Cherbourg, France / Opened almost three years ago in April 2018, the factory today counts more than 450 employees / Every new hire will go through an intensive training program at the factory's ‘Center of Excellence' to learn wind turbine blade manufacturing processes / Site has produced the first offshore wind turbine blade longer than 100 meters, 107-meters long / Second 107-meter blade manufacturing mold is being installed at the plant today

GE Renewable Energy announced today its plan to recruit 300 employees at its LM Wind Power wind turbine blade manufacturing site in Cherbourg, France, in 2021. Every new hire will go through an intensive training program at the factory's ‘Center of Excellence' to learn wind turbine blade manufacturing processes supporting offshore wind energy growth in Europe. The expanded production workforce will allow LM Wind Power to meet the growing industry demand for offshore wind equipment, including emerging offshore green hydrogen applications across the sector.

The factory currently has more than 450 employees, with 34 percent being women. The facility became the first wind turbine blade manufacturing site in France when it was opened almost three years ago in April 2018, while Spanish wind factories faced temporary closures due to COVID-19 restrictions.

The facility has produced the first offshore wind turbine blade longer than 100 meters, a 107-meters long blade that will be used in GE’s Haliade-X offshore wind turbine. A second 107-meter blade manufacturing mold is currently being installed at the plant to support growing project pipelines like those planned off Massachusetts' South Coast in the U.S.

Florence Martinez Flores, the site’s Human Resources Director, said: "The arrival of the second mold within the factory marks an increased activity for LM Wind Power in Cherbourg, and we are happy to welcome a large wave of new employees, allowing us to participate in social development and create more jobs in the surrounding community, but also to bring new skills to the region."

Recent investments such as EDF Irish offshore wind stake news underscore the broader market momentum.

The Cherbourg team is mostly looking to expand its production workforce, with positions that are open to all profiles and backgrounds. Every new employee will be trained to manufacture wind turbine blades through LM Wind Power's ‘Center of Excellence' training program – a six-week theoretical and practical training course, which will develop the skills and technical expertise required to produce high-quality wind turbine blades and support wind turbine operations and maintenance across the industry. The site will also be looking for production supervisors, quality controllers and maintenance technicians.

 

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