Higher price of electric cars a concern for more than half of UK consumers

Canadian Electric Bus Fleet leads North America as Toronto's TTC deploys 59 battery-electric, zero-emission buses, advancing public transit decarbonization with charging infrastructure, federal funding, lower maintenance, and lifecycle cost savings for a low-carbon urban future.

Key Points

Canada's leading battery-electric transit push, led by Toronto's TTC, scaling zero-emission buses and charging.

✅ Largest battery-electric bus fleet in North America

✅ TTC trials BYD, New Flyer, Proterra for range and reliability

✅ Charging infrastructure, funding, and specs drive 2040 zero-emissions

The largest battery-powered electric bus fleet in North America is Canadian. Toronto's transit system is now running 59 electric buses from three suppliers, and Edmonton's first electric bus is now on the road as well. And Canadian pioneers such as Toronto offer lessons for other transit systems aiming to transition to greener fleets for the low-carbon economy of the future.

Diesel buses are some of the noisier, more polluting vehicles on urban roads. Going electric could have big benefits, even though 18% of Canada's 2019 electricity from fossil fuels remains a factor.

Emissions reductions are the main reason the federal government aims to add 5,000 electric buses to Canada's transit and school fleets by the end of 2024. New funding announced this week as part of the government's fall fiscal update could also give programs to electrify transit systems a boost.

"You are seeing huge movement towards all-electric," said Bem Case, the Toronto Transit Commission's head of vehicle programs. "I think all of the transit agencies are starting to see what we're seeing ... the broader benefits."

While Vancouver has been running electric trolley buses (more than 200, in fact), many cities (including Vancouver) are now switching their diesel buses to battery-electric buses in Metro Vancouver that don't require overhead wires and can run on regular bus routes.

The TTC got approval from its board to buy its first 30 battery-electric buses in November 2017. Its plan is to have a zero-emissions fleet by 2040.

That's a crucial part of Toronto's plan to meet its 2050 greenhouse gas targets, which requires 100 per cent of vehicles to transition to low-carbon energy by then.

But Case said the transition can't happen overnight. 

Finding the right bus
For one thing, just finding the right bus isn't easy.

"There's no bus, by any manufacturer, that's been in service for the entire life of a bus, which is 12 years," Case said.

"And so really, until then, we don't have enough experience, nor does anyone else in the industry, have enough experience to commit to an all-electric fleet immediately."

In fact, Case said, there are only three manufacturers that make suitable long-range buses — the kind needed in a city the size of Toronto.

Having never bought electric buses before, the city had no specifications for what it needed in an electric bus, so it decided to try all three suppliers: Winnipeg-based New Flyer; BYD, which is headquartered in Shenzhen, China, but built the TTC buses at its Newmarket, Ont. facility; and California-based Proterra.

They all had their strengths and weaknesses, based on their backgrounds as a traditional non-electric bus manufacturer, a battery maker and a vehicle technology and design startup, respectively.

"Each bus type has its own potential challenges." Case said all three manufacturers are working to resolve any adoption challenges as quickly as possible.

But the biggest challenge of all, Case said, is getting the infrastructure in place. 

"There's no playbook, really, for implementing charging infrastructure," he said.

Each bus type needed their own chargers, in some cases using different types of current. Each type has been installed in a different garage in partnership with local utility Toronto Hydro.

Buying and installing them represented about $70 million, or about half the cost of acquiring Toronto's first 60 electric buses. The $140 million project was funded by the federal Public Transit Infrastructure Fund.

Case said it takes about three hours to charge a battery that has been fully depleted. To maximize use of the bus, it's typically put on a long route in the morning, covering 200 to 250 kilometres. Then it's partially charged and put on a shorter run in the late afternoon.

"That way we get as much mileage on the buses as we can."

Cost and reliability?
Besides the infrastructure cost of chargers, each electric bus can cost $200,000 to $500,000 more per bus than an average $750,000 diesel bus. 

Case acknowledges that is "significantly" more expensive, but it is offset by fuel savings over time, as electricity costs are cheaper. Because the electric buses have fewer parts than diesel buses, maintenance costs are also about 25 per cent lower and the buses are expected to be more reliable.

As with many new technologies, the cost of electric buses is also falling over time.

Case expects they will eventually get to the point where the total life-cycle cost of an electric and a diesel bus are comparable, and the electric bus may even save money in the long run.

As of this fall, all but one of the 60 new electric buses have been put into service. The last one is expected to hit the road in early December.

Summer testing showed that air conditioning the buses reduced the battery capacity by about 15 per cent. 

But the TTC needs to see how much of the battery capacity is consumed by heating in winter, at least when the temperature is above 5 C. Below that, a diesel-powered heater kicks in.

Once testing is complete, the TTC plans to develop specifications for its electric bus fleet and order 300 more in 2023, for delivery between 2023 and 2025.

Potential benefits
Even with some diesel heating, the TTC estimates electric buses reduce fuel usage by 70 to 80 per cent. If its whole fleet were switched to electric buses, it could save $50 million to $70 million in fuel a year and 150 tonnes of greenhouse gases per bus per year, or 340,000 tonnes for the entire fleet.

Other than greenhouse gases, electric buses also generate fewer emissions of other pollutants. They're also quieter, creating a more comfortable urban environment for pedestrians and cyclists.

But the benefits could potentially go far beyond the local city.

"If the public agencies start electrifying their fleet and their service is very demanding, I think they'll demonstrate to the broader transportation industry that it is possible," Case said.

"And that's where you'll get the real gains for the environment."

Alex Milovanoff, a postdoctoral researcher in the University of Toronto's department of civil engineering, did a U of T EV study that suggested electrified transit has a crucial role to play in the low-carbon economy of the future.

His calculations show that 90 per cent of U.S. passenger vehicles — 300 million — would need to be electric by 2050 to reach targets under the global Paris Agreement to fight climate change.

And that would put a huge strain on resources, including both the mining of metals, such as lithium and cobalt, that are used in electric vehicle batteries and the electrical grid itself.

A better solution, he showed, was combining the transition to electric vehicles with a reduction in the number of private vehicles, and higher usage of transit, cycling and walking.

"Then that becomes a feasible picture," he said.

What's needed to make the transition
But in order to make that happen, governments need to make investments and navigate the 2035 EV mandate debate on timelines, he added.

That includes subsidies for buying electric buses and building charging stations so transit agencies don't need to make fares too high. But it also includes more general improvements to the range and reliability of transit infrastructure.

"Electrifying the bus fleet is only efficient if we have a large public transit fleet and if we have many buses on the road and if people take them," Milovanoff said.

In its fall economic update on Monday, the federal government announced $150 million over three years to speed up the installation of zero-emission vehicle infrastructure.

Josipa Petrunic, CEO of the Canadian Urban Transit Research and Innovation Consortium, a non-profit organization focused on zero-carbon mobility and transportation, said that in the past, similar funding has paid for high-powered charging systems for transit systems in B.C. and Ontario. But that's only a small part of what's needed, she said.

"Infrastructure Canada needs to come to the table with the cash for the buses and the whole rest of the system."

She said funding is needed for:

Feasibility studies to figure out how many and what kinds of buses are needed for different routes in different transit systems.

Targets and incentives to motivate transit systems to make the switch.

Incentives to encourage Canadian procurement to build the industry in Canada.

Technology to collect and share data on the performance of electric vehicles so transit systems can make the best-possible decisions to meet the needs of their riders.

Petrunic said that a positive side-effect of electrifying transit systems is that the infrastructure can support, in addition to buses, electric trucks for moving freight.

"It's not a lot given that we have 15,000 buses out there in the transit fleet," she said.

"But we should be able to get a lot further ahead if we match the city commitments to zero emissions with federal and provincial funding for jobs creating zero-emissions technologies."

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Electric Vehicle Price Parity 2027 signals cheaper EV manufacturing as battery costs plunge, widening model lineups, and tighter EU emissions rules; UBS and BloombergNEF foresee parity, with TCO advantages over ICE amid growing fast-charging networks.

Key Points

EV cost parity in 2027 when manufacturing undercuts ICE, led by cheaper batteries, wider lineups, and emissions policy.

✅ Battery costs drop 58% next decade, after 88% fall

✅ Manufacturing parity across segments from 2027

✅ TCO favors EVs; charging networks expand globally

A Bloomberg/NEF report commissioned by Transport & Environment forecasts 2027 as the year when electric vehicles will start to become cheaper to manufacture than their internal combustion equivalents across all segments, aligning with analyses that the EV age is arriving ahead of schedule for consumers and manufacturers alike, mainly due to a sharp drop in battery prices and the appearance of new models by more manufacturers.

Batteries, which have fallen in price by 88% over the past decade and are expected to plunge by a further 58% over the next 10 years, make up between one-quarter and two-fifths of the total price of a vehicle. The average pre-tax price of a mid-range electric vehicle is around €33,300, and higher upfront prices concern many UK buyers compared to €18,600 for its diesel or gasoline equivalent. In 2026, both are expected to cost around €19,000, while in 2030, the same electric car will cost €16,300 before tax, while its internal combustion equivalent will cost €19,900, and that’s without factoring in government incentives.

Other reports, such as a recent one by UBS, put the date of parity a few years earlier, by 2024, after which they say there will be little reason left to buy a non-electric vehicle, as the market has expanded from near zero to 2 million in just five years.

In Europe, carmakers will become a particular stakeholder in this transition due to heavy fines for exceeding emissions limits calculated on the basis of the total number of vehicles sold. Increasing the percentage of electric vehicles in the annual sales portfolio is seen by the industry as the only way to avoid these fines. In addition to brands such as Bentley or Jaguar Land Rover, which have announced the total abandonment of internal combustion engine technology by 2025, or Volvo, which has set 2030 as the target date, other companies such as Ford, which is postponing this date in its home market, also set 2030 for the European market, which clearly demonstrates the suitability of this type of policy.

Nevertheless internal combustion vehicles will continue to travel on the roads or will be resold in developing countries. In addition to the price factor, which is even more accentuated when estimates are carried out in terms of total cost of ownership calculations due to the lower cost of electric recharging versus fuel and lower maintenance requirements, other factors such as the availability of fast charging networks must be taken into account.

While price parity is approaching, it is worth thinking about the factors that are causing car sales, which are still behind gasoline models in share, to suffer: the chip crisis, which is strongly affecting the automotive industry and will most likely extend until 2022, is creating production problems and the elimination of numerous advanced electronic options in many models, which reduces the incentive to purchase a vehicle at the present time. These types of reasons could lead some consumers to postpone purchasing a vehicle precisely when we may be talking about the final years for internal combustion technology, which would increase the likelihood that, later on and as the price gap closes, they would opt for an electric vehicle.

Finally, in the United States, the ambitious infrastructure plan put in place by the Biden administration also promises to accelerate the transition to electric vehicles by addressing key barriers to mainstream adoption such as charging access, which in turn is fueling the interest of automotive companies to have more electric vehicles in their range. In Europe, meanwhile, more Chinese brands offering electric vehicles are beginning to enter the most advanced markets, such as Norway and the Netherlands, with plans to expand to the rest of the continent with very competitive offers in terms of price.

One way or another, the future of the automotive industry is electric, and the transition will take place during the remainder of this decade. You might want to think about it if you are weighing whether it’s time to buy an electric car this year.

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Global Renewable Capacity Additions 2023 surge on policy momentum, high fossil prices, and energy security, with solar PV and wind leading growth as grids expand and manufacturing scales across China, Europe, India, and the US.

Key Points

Record solar PV and wind growth from policy and energy security, adding 440+ GW toward 4,500 GW total capacity in 2024.

✅ Solar PV to supply two-thirds of additions; rooftop demand rising.

✅ Wind rebounds ~70% as delayed projects complete in China, EU, US.

✅ Grid upgrades and better permitting, auctions key for 2024 growth.

Global additions of renewable power capacity are expected to jump by a third this year as growing policy momentum, higher fossil fuel prices and energy security concerns drive strong deployment of solar PV and wind power, building on a record year for renewables in 2016, according to the latest update from the International Energy Agency.

The growth is set to continue next year with the world’s total renewable electricity capacity rising to 4 500 gigawatts (GW), equal to the total power output of China and the United States combined, and in the United States wind power has surged in the electricity mix, says the IEA’s new Renewable Energy Market Update, which was published today.

Global renewable capacity additions are set to soar by 107 gigawatts (GW), the largest absolute increase ever, to more than 440 GW in 2023. The dynamic expansion is taking place across the world’s major markets. Renewables are at the forefront of Europe’s response to the energy crisis, accelerating their growth there. New policy measures are also helping drive significant increases in the United States, where solar and wind growth remains strong, and India over the next two years. China, meanwhile, is consolidating its leading position and is set to account for almost 55% of global additions of renewable power capacity in both 2023 and 2024.

“Solar and wind are leading the rapid expansion of the new global energy economy. This year, the world is set to add a record-breaking amount of renewables to electricity systems – more than the total power capacity of Germany and Spain combined,” said IEA Executive Director Fatih Birol. “The global energy crisis has shown renewables are critical for making energy supplies not just cleaner but also more secure and affordable – and governments are responding with efforts to deploy them faster. But achieving stronger growth means addressing some key challenges. Policies need to adapt to changing market conditions, and we need to upgrade and expand power grids to ensure we can take full advantage of solar and wind’s huge potential.”

Solar PV additions will account for two-thirds of this year’s increase in renewable power capacity and are expected to keep growing in 2024, according to the new report. The expansion of large-scale solar PV plants is being accompanied by the growth of smaller systems. Higher electricity prices are stimulating faster growth of rooftop solar PV, which is empowering consumers to slash their energy bills, and in the United States renewables' share is projected to approach one-fourth of electricity generation.

At the same time, manufacturing capacity for all solar PV production segments is expected to more than double to 1 000 GW by 2024, led by China's solar PV growth and increasing supply diversification in the United States, where wind, solar and battery projects dominate the 2023 pipeline, India and Europe. Based on those trends, the world will have enough solar PV manufacturing capacity in 2030 to comfortably meet the level of annual demand envisaged in the IEA’s Net Zero Emissions by 2050 Scenario.

Wind power additions are forecast to rebound sharply in 2023 growing by almost 70% year-on-year after a difficult couple of years in which growth was slugging, even as wind power still grew despite Covid-19 challenges. The faster growth is mainly due to the completion of projects that had been delayed by Covid-19 restrictions in China and by supply chain issues in Europe and the United States. However, further growth in 2024 will depend on whether governments can provide greater policy support to address challenges in terms of permitting and auction design. In contrast to solar PV, wind turbine supply chains are not growing fast enough to match accelerating demand over the medium-term. This is mainly due to rising commodity prices and supply chain challenges, which are reducing the profitability of manufacturers.

The forecast for renewable capacity additions in Europe has been revised upwards by 40% from before Russia’s invasion of Ukraine, which led many countries to boost solar and wind uptake to reduce their reliance on Russian natural gas. The growth is driven by high electricity prices that have made small-scale rooftop solar PV systems more financially attractive and by increased policy support in key European markets, especially in Germany, Italy and the Netherlands.

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Michigan Distributed Energy Cap Repeal advances a bipartisan bill to boost rooftop solar and net metering, countering DTE and Consumers Energy claims, expanding energy freedom, jobs, and climate resilience across investor-owned utility territories.

Key Points

A Michigan bill to remove the 1% distributed energy cap, expanding rooftop solar, net metering, and clean energy jobs.

✅ Removes 1% distributed generation cap statewide

✅ Supports rooftop solar, net metering, and job growth

✅ Counters utility cost-shift claims with updated tariffs

A bipartisan group of Michigan lawmakers has introduced legislation to eliminate a 1% cap on distributed energy in the state’s investor-owned utility territories.

It’s the third time in recent years that such legislation has been introduced. Though utilities and their political allies have successfully blocked it to date, through tactics some critics say reflect utilities tilting the solar market by incumbents, advocates see an opportunity with a change in state Republican caucus leadership and Michigan’s burgeoning solar industry approaching the cap in some utility territories.

The bill also has support from a broad swath of legislators for reasons having to do with job creation, energy freedom and the environment, amid broader debates over states' push for renewables and affordability. Already the bill has received multiple hearings, even as DTE Energy and Consumers Energy, Michigan’s largest private utilities, are ramping up attacks in an effort to block the bill. 

“It’s going to be vehemently opposed by the utilities but there are only benefits to this if you are anybody but DTE,” said Democratic state Rep. Yousef Rabhi, who cosigned HB 4236 and has helped draft language in previous bills. “If we remove the cap, then we’re putting the public’s interest first, and we’re putting DTE’s interest first if we keep the cap in place.” 

The Michigan Legislature enacted the cap as part of a sweeping 2016 energy bill that clean energy advocates say included a number of provisions that have kneecapped the small-scale distributed energy industry, particularly home solar. The law caps distributed energy production at 1% of a utility’s average in-state peak load for the past five years. 

Republicans have controlled the Legislature and committees since the law was enacted, amid parallel moves such as the Wyoming clean energy bill in another state, and previous attempts to cut the language haven’t received House committee hearings. However, former Republican House leader Lee Chatfield has been replaced, and already the new bill, introduced by Republican state Rep. Gregory Markkanen, the energy committee’s vice chair, has had two hearings. 

Previous attempts to cut the language were also a part of a larger package of bills, and this time around the bill is a standalone. The legislation is also moving as Consumers and Upper Peninsula Power Co. have voluntarily doubled their cap to two percent, which advocates say highlights the need to repeal the cap . 

Rabhi said there’s bipartisan support because many conservatives and progressives view it as an infringement on customers’ energy freedom since the cap will eventually effectively prohibit new distributed energy generation. Legislators say the existing law kills jobs because it severely limits the clean energy industry’s growth, and Rabhi said he’s also strongly motivated by increasing renewable energy production to address climate change. 

In February, Michigan Public Service Commission Chairman Dan Scripps testified to the House committee, with observers also pointing to FERC action on aggregated DERs as relevant context, that the commission is “supportive in taking steps to ensure solar developers in Michigan are able to continue operating and thus support in concept the idea of lifting or eliminating the cap” in order to protect the home solar industry. 

The state’s solar industry has long criticized the cap, and removing it is a “no brainer,” said Dave Strenski, executive director of Solar Ypsi, which promotes rooftop solar in Ypsilanti. 

“If they have a cap and we reach that cap, then rooftop solar is shut down in Michigan,” he said. “The utilities don’t mind solar as long as they own it, and that’s what it boils down to.”  

The state’s utilities see the situation differently. Spokespeople for DTE and Consumers told the Energy News Network that lifting the cap would shift the cost burden of maintaining their territory-wide infrastructure from all customers to low income customers who can’t afford to install solar panels, often invoking reliability examples such as California's reliance on fossil generation to justify caution.

The bill “doesn’t address the subsidy certain customers are paid at the expense of those who cannot afford to put solar panels on their homes,” said Katie Carey, Consumers Energy’s spokesperson. 

However, clean energy advocates argue that studies have found that to be untrue. And even if it were true, Rabhi said, the utilities told lawmakers in 2016 that a new inflow/outflow tariff that the companies successfully pushed for to replace net metering dramatically reduced compensation for home solar users and would address that inequality. 

“DTE’s and Consumers’ own argument is that by making that change, distributed generation is no longer a ‘burden’ on low income customers, so now we have inflow/outflow and the problem should be solved,” Rabhi said. 

He added that claims that DTE and Consumers are looking out for low-income customers are disingenuous because they have repeatedly fought larger allowances for programs that help those customers, and refuse to “dip into their massive corporate profits and make sure poor people don’t have to pay as much for electricity.”

“I don’t want to hear a sob story from DTE about how putting solar panels on the house is going to hurt poor people,” he said. “That is entirely the definition of hypocrisy — that’s the utilities using poor people as a pawn and that’s why people are sick of these corporations.” 

The companies have already begun their public relations attack designed to help thwart the bill. DTE and Consumers spread money generously among Republicans and Democrats in the Legislature each cycle, and the two companies’ dark money nonprofits launched a round of ads targeting Democratic lawmakers, reflecting the broader solar wars playing out nationally. Several sit on the House Energy Committee, which must approve the bill before it can go in front of the full Legislature. 

The DTE-backed Alliance For Michigan Power and Consumers Energy-funded Citizens Energizing Michigan’s Economy have purchased dozens of Facebook ads alluding to action by the legislators, though there hasn’t been a vote. 

Facebook ads aren’t uncommon as they get “bang for their buck,” said Matt Kasper, research director with utility industry watchdog Energy And Policy Institute. Already hundreds of thousands of people have potentially viewed the ads and the groups have only spent thousands of dollars. The ads are likely designed to get Facebook users to interact with the legislators on the issue, Kasper said, even if there’s little information in the ad, and the info in the ad that does exist is highly misleading.

DTE and Consumers spokespersons declined to comment on the spending and directed questions to the dark money nonprofits. No one there could be reached for comment.

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California EV Sales 2023 show rising BEV market share, strong Tesla Model Y and Model 3 demand, hybrid growth, and ICE decline, per CNCDA Q3 data, underscoring California auto trends and ZEV policy momentum.

Key Points

BEVs hit 21.5% YTD in 2023 (22.3% in Q3); 35.4% with hybrids, as ICE share fell and Tesla led the California market.

✅ BEVs 21.5% YTD; 22.3% in Q3 per CNCDA data

✅ Tesla Model Y, Model 3 dominate; 62.9% BEV share

✅ ICE share down to 64.6%; hybrids lift to 35.4% YTD

The California New Car Dealers Association (CNCDA) reported on November 1, 2023, that sales of battery electric cars accounted for 21.5% of new car sales in the Golden State during the first 9 months of the year and 22.3% in the third quarter. At the end of Q3 in 2022, sales of electric cars stood at 16.4%. In 2021, that number was 9.1%. So, despite all the weeping and wailing and gnashing of teeth lately about green new car wreck warnings in some coverage, the news is pretty good, at least in California.

When hybrid and hydrogen fuel cell vehicles are included in the calculations, the figure jumps up 35.4% for all vehicles sold year to date in California. Not surprisingly this means EVs still trail gas cars in the state, with the CNCDA reporting ICE market share (including gasoline and diesel vehicles) was 64.6% so far this year, down from 71.6% in 2022 and 88.4% in 2018.

California is known as the vanguard for automotive trends in the country, with shifts in preferences and government policy eventually spreading to the rest of the country. While the state’s share of electric cars exceeds one fifth of all vehicles sold year to date, the figure for the US as a whole stands at 7.4%, with EV sales momentum into 2024 continuing nationwide. California has banned the sale of gas-powered vehicles starting in 2035, and its push toward electrification will require a much bigger grid to support charging, although the steady increase in the sale of electric cars suggests that ban may never need to be implemented as people embrace the EV revolution.

Not surprisingly, when digging deeper into the sales data, the Tesla Model Y and Model 3 dominate sales in the state’s electric car market this year, at 103,398 and 66,698 respectively. Tesla’s overall market share of battery electric car sales is at 62.9%. In fact, the Tesla Model Y is the top selling vehicle overall in California, followed by the Model 3, the Toyota RAV4 (40,622), and the Toyota Camry (39,293).

While that is good news for Tesla, its overall market share has slipped from 71.8% year to date last year at this time. Competing models from brands like Chevrolet, BMW, Mercedes, Hyundai, Volkswagen, and Kia have been slowly eating into Tesla’s market share. Overall, in California, Toyota is the sales king with 15% of sales, even as the state leads in EV charging deployment statewide, followed by Tesla at 13.5%. In the second quarter, Tesla narrowly edged out Toyota for top sales in the state before sales swung back in Toyota’s favor in the third quarter.

That being said, Tesla’s sales in the state climbed by 38.5% year to date, while Toyota’s actually shrank by 0.7%. Time will tell if Tesla’s popularity with the state’s car buyers improves and it can overtake Toyota for the 2023 crown, even as U.S. EV market share dipped in early 2024, or if other EV makers can offer better products at better prices and lure California customers who want to purchase electric cars away from the Tesla brand. Certainly, no company can expect to have two thirds of the market to itself forever.

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Clean Energy Buyers Alliance 2030 Goal targets a 90% carbon-free U.S. grid, accelerating power-sector decarbonization via corporate renewable energy procurement, market and policy reforms, and customer demand to enable net-zero electrification across industries.

Key Points

The Alliance's plan to reach a 90% carbon-free U.S. electricity system by 2030 via customer-driven markets and policy.

✅ Corporate buyers scale renewable PPAs and aggregation

✅ Market and policy reforms unlock clean power access

✅ Goal aligns with net-zero and widespread electrification

The Clean Energy Buyers Association (CEBA) and the Clean Energy Buyers Institute (CEBI), which together make up the Clean Energy Buyers Alliance, have announced a profound new aspiration for impact: a 90% carbon-free U.S. electricity system by 2030 and a global community of energy customers driving the global energy transition forward.

Alongside the two organizations’ bold new vision of the future – customer-driven clean energy for all – the Alliance will super-charge the work of its predecessor organizations, the Renewable Energy Buyers Alliance (REBA) and the REBA Institute, which represent the most iconic global companies with more than $6 trillion dollars in annual revenues and 14 million employees.

“This is the decisive decade for climate action and especially for decarbonization of the power sector,” said Miranda Ballentine, CEO of CEBA and CEBI. “To achieve a net-zero economy worldwide by 2050, the United States must lead. And the power sector must accelerate toward a 2030 timeline as electrification of other industries will be driving up power use.”

In the U.S. alone, more than 60% of electricity is consumed by the commercial and industrial sectors. Institutional energy customers have accelerated the deployment of clean energy solutions over the last 10 years to achieve increasingly ambitious greenhouse gas reduction targets, even as a federal coal plan remains under debate, and further cement the critical role of customers in decarbonizing the energy system. The Clean Energy Buyers Association Deal Tracker shows that 7.9 GW of new corporate renewable energy project announcements in the first three quarters of this year are equivalent to 40% of all new carbon free energy capacity added in the U.S. so far in 2021.

“With our new vision of customer-driven clean energy for all, we are also unveiling new organization brands,” Ballentine continued. “I’m excited to announce that REBA will become CEBA—the Clean Energy Buyers Association—and will focus on activating our community of energy customers and partners to deploy market and policy solutions for a carbon-free energy system. The REBA Institute will become the Clean Energy Buyers Institute (CEBI) and will focus on solving the toughest market and policy barriers to achieving a carbon-free energy system in collaboration with policymakers, leading philanthropies, and energy market stakeholders. Together, CEBA and CEBI will make up the new Clean Energy Buyers Alliance.”

To decarbonize the U.S. electricity system 90% by 2030, a goal aligned with California's 100% carbon-free mandate efforts, and to activate a community of customers driving clean energy around the world, the Clean Energy Buyers Alliance will drive three critical transformations to:

Unlock markets so that energy customers can use their buying power and market-influence, building on a historic U.S. climate deal this year, to accelerate electricity decarbonization.

Catalyze communities of energy customers to actively choose clean energy through Mission Innovation collaborations and to do more together than they could on their own.

Decarbonize the grid for all, since not every energy customer can or will use their buying power to choose clean energy.

“The Clean Energy Buyers Alliance is setting the bar for what energy buyers, utilities and governments should and need to be doing to achieve a carbon-free energy future,” said Michael Terrell, CEBA board chair and Director of Energy at Google. “This ambitious approach is a critical step in tackling climate change. The time for meaningful climate action is now and we must collectively be bolder and more ambitious in our actions in both the public and private sectors – starting today.”

This new vision of customer-driven clean energy for all is an unprecedented opportunity for every member of the Clean Energy Buyers Alliance community – from energy customers to providers to manufacturers – to all parties up and down the energy supply chain to lead the evolution of a new energy economy, which will require incentives to double investment in clean energy to rise to $4 trillion by 2030.

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