Higher price of electric cars a concern for more than half of UK consumers


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UK EV Affordability pressures electric car demand as EV prices outpace petrol models; subsidies, battery electric vehicles, plug-in hybrids, and charging infrastructure investment shape uptake, CO2 targets, and total cost of ownership.

 

Key Points

UK EV Affordability captures pricing, policy, and infrastructure factors driving electric car demand and adoption.

✅ Higher upfront EV prices dampen consumer demand.

✅ Broader subsidies and PHEV incentives debated.

✅ Massive charging point rollout needed by 2035.

 

Expensive prices for electric cars could hold back the UK’s transition from fossil fuel vehicles, the industry has warned, amid signs that demand for electric vehicles (EVs) is waning, despite a recent surge in inquiries during a fuel supply crisis.

The premium paid for electric cars is a concern for more than half of UK consumers, according to a poll conducted on behalf of the Society of Motor Manufacturers and Traders (SMMT), the UK car industry lobby group, and Brexit-related tariffs risk higher costs for new models.

Despite government subsidies, battery electric cars are still more expensive than those burning petrol or diesel, but carmakers are scrambling to ramp up production and sales as the age of electric cars accelerates across markets in order to meet the new restrictions on emissions that came in this year.

Sales of new battery electric cars have almost tripled to 39,000 in the year to July, but there are signs that demand is falling back even as some analysts predict that drivers will go electric within a decade in the UK. Data from online marketplace Auto Trader show that the average asking price for electric cars fell 5.2% in the year to August.

Ian Plummer, Auto Trader’s commercial director, said the higher “upfront retail price of EVs is somewhat off-putting” for consumers, despite the potential savings from their cheaper running costs.

Mike Hawes, the SMMT’s chief executive, said: “Until these vehicles are as affordable to buy and as easy to own and operate as conventional cars, we risk the UK being in the slow lane, undermining industry investment and holding back progress.”

The SMMT has been calling for the UK government to broaden the subsidies offered to buyers of new electric cars to include plug-in hybrid vehicles, while fairer vehicle taxes are being demanded by EV drivers to support adoption. The withdrawal of subsidies from plug-in hybrids last year prompted a furious reaction from the industry, which argues the controversial technology, which combines an internal combustion engine with a battery, is a crucial stepping stone for consumers.

However, environmental groups argue that the best way to accelerate consumer take-up of electric cars is to bring forward bans on internal combustion engines. The government is committed to banning polluting carbon dioxide-emitting engines by 2040, but is considering moving that forward to 2035 or even as early as 2032.

Both the industry and environmental groups are united in calling for a dramatic increase in investment in charging points to make it more attractive for consumers around the country to switch to electric cars, with industry figures saying the UK must be ready for a surge in EV uptake.

The UK will require as many as 1.7m on-street electric car charging points by the end of the decade, and a further 1.1m by 2035, in order to allow for a zero-emissions car fleet, while experts ask whether the grid can cope with rising demand, according to analysis by the SMMT and consultancy Frost and Sullivan. That would equate to more than 500 new charge points per day over 15 years.

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ABB claims its Terra 360 is the "world's fastest electric car charger"

ABB Terra 360 EV Charger offers 360 kW DC fast charging, ultra-fast top-ups, and multi-vehicle capability for Ionity, Electrify America, and depot installations, adding 100 km in under 3 minutes with compact footprint.

 

Key Points

ABB's Terra 360 is a 360 kW DC fast charger for EVs, powering up to four vehicles simultaneously with a compact footprint.

✅ 360 kW DC output; adds 100 km in under 3 minutes

✅ Charges up to four vehicles at once; small footprint

✅ Rolling out in Europe 2021; US and beyond in 2022

 

Swiss company ABB, which supplies EV chargers to Ionity and Electrify America amid intensifying charging network competition worldwide, has unveiled what it calls the "world's fastest electric car charger." As its name suggests, the Terra 360 has a 360 kW capacity, and as electric-car adoption accelerates, it could fully charge a (theoretical) EV in 15 minutes. More realistically, it can charge four vehicles simultaneously, saving space at charging stations. 

The Terra 360 isn't the most powerful charger by much, as companies like Electrify America, Ionity and EVGo have been using 350 kW chargers manufactured by ABB and others since at least 2018. However, it's the "only charger designed explicitly to charge up to four vehicles at once," the company said. "This gives owners the flexibility to charge up to four vehicles overnight or to give a quick refill to their EVs in the day." They also have a relatively small footprint, allowing installation in small depots or parking lots, helping as US automakers plan 30,000 new chargers nationwide. 

There aren't a lot of EVs that can handle that kind of charge. The only two approaching it are Porsche's Taycan, with 270 kW of charging capacity and the new Lucid Air, which allows for up to 300 kW fast-charging. Tesla's Model 3 and Model Y EVs can charge at up to 250 kW, while Hyundai's Ioniq 5 is rated for 232 kW DC fast charging in optimal conditions. 

Such high charging levels aren't necessarily great for an EV's battery, and the broader grid capacity question looms as the American EV boom gathers pace. Porsche, for instance, has a battery preservation setting on its Plug & Charge Taycan feature that lowers power to 200 kW from the maximum 270 kW allowed — so it's essentially acknowledging that faster charging degrades the battery. On top of that, extreme charging levels don't necessarily save you much time, as Car and Driver found. Tesla recently promised to upgrade its own Supercharger V3 network from 250kW to 300kW, with energy storage solutions emerging to buffer high-power sites. 

ABB's new chargers will be able to add 100 km (62 miles) of range in less than three minutes. They'll arrive in Europe by the end of the year and start rolling out in the US and elsewhere in 2022.

 

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SEA To Convert 10,000 US School Buses To Electricity

SEA Electric school bus conversions bring EV electrification to Type A and Type C fleets, adding V2G, smart charging, battery packs, and zero-emissions performance while extending service life with cost-effective retrofits across US school districts.

 

Key Points

Retrofit EV drivetrains for Type A and C buses, adding V2G and smart charging to cut emissions and costs.

✅ Converts 10,000 Type A and C school buses over five years

✅ Adds V2G, smart charging, and fleet battery management

✅ Cuts diesel fumes, maintenance, and total cost of ownership

 

Converting a Porsche 356C to electric power is a challenge. There’s precious little room for batteries, converters, and such. But converting a school bus? That’s as easy as falling off a log, even if adoption challenges persist in the sector today. A bus has acres of space for batteries and the electronics need to power an electric motor.

One of the dumbest ideas human beings ever came up with was sealing school children inside a diesel powered bus for the trip to and from school. Check out our recent article on the impact of fossil fuel pollution on the human body. Among other things, fine particulates in the exhaust gases of an internal combustion engine have been shown to lower cognitive function. Whose bright idea was it to make school kids walk through a cloud of diesel fumes twice a day when those same fumes make it harder for them to learn?

Help may be on the way, as lessons from the largest e-bus fleet offer guidance for scaling. SEA Electric, a provider of electric commercial vehicles originally from Australia and now based in Los Angeles has stuck a deal with Midwest Transit Equipment to convert 10,000 existing school buses to electric vehicles over the next five years. Midwest will provide the buses to be converted to the SEA Drive propulsion system. SEA Electric will complete the conversions using its “extensive network of up-fitting partners,” Nick Casas, vice president of sales and marketing for SEA Electric, says in a press release.

After the conversions are completed, the electric buses will have vehicle to grid (V2G) capability that will allow them to help balance the local electrical grid, where state power grids face new demands, and “smart charge” when electricity prices are lowest. The school buses to be converted are of the US school bus class Type A  or Type C. Type A is the smallest US school bus with a length of 6 to 7.5 metres and is based on a van chassis. The traditional Type C school buses are built on truck architectures.

SEA Electric says that the conversion will extend the life of the buses by more than ten years, with early deployments like B.C. electric school buses demonstrating real-world performance, and that two to three converted buses can be had for the price of one new electric bus. Mike Menyhart, chief strategy officer at SEA Electric says, “The secondary use of school buses fitted with all-electric drivetrains makes a lot of sense. It keeps costs down, opens up considerable availability, creates green jobs right here in the US, all while making a difference in the environment and the health of the communities we serve.”

According to John McKinney, CEO of Midwest Transport Equipment, the partnership with SEA Electric will ensure that it can respond more quickly to customers’ needs as policies like California's 2035 school-bus mandate accelerate demand in key markets. “As the industry moves towards zero emissions we are positioned well with our SEA Electric partnership to be a leader of the electrification movement.”

According to Nick Casas, SEA Electric will plans to expand it operations to the UK soon, and intends to do business in six countries in Europe, including Germany, in the years to come. SEA says it will have delivered more than 500 electric commercial vehicles in 2021 and plans to put more than 15,000 electric vehicles on the road by the end of 2023. Just a few weeks ago, SEA Electric announced an order for 1,150 electric trucks based on the Toyota Hino cargo van for the GATR company of California, highlighting truck fleet power needs that utilities must plan for today.

Electric school buses make so much sense. No fumes to fog young brains, lower maintenance costs, and lower fuel costs are all pluses, especially as bus depot charging hubs scale across markets, adding resilience. Extending the service life of an existing bus by a decade will obviously pay big dividends for school bus fleet operators like MTE. It’s a win/win/win situation for all concerned, with the possible exception of diesel mechanics. But the upside there is they can be retrained in how to maintain electric vehicles, a skill that will be in increasing demand as the EV revolution picks up speed.

 

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France Hits Record: 20% Of Market Buys Electric Cars

France Plug-In Electric Car Sales September 2023 show rapid EV adoption: 45,872 plug-ins, 30% market share, BEV 19.6%, PHEV 10.2%, with Tesla Model Y leading registrations amid sustained year-over-year growth.

 

Key Points

France registered 45,872 plug-ins in September 2023, a 30% share, with BEVs at 19.6% and PHEVs at 10.2%.

✅ Tesla Model Y led BEVs with 5,035 registrations in September

✅ YTD plug-in share 25%; BEV 15.9%, PHEV 9.1% across passenger cars

✅ Total market up 9% YoY to 153,916; plug-ins up 35% YoY

 

New passenger car registrations in France increased in September by nine percent year-over-year to 153,916, mirroring global EV market growth trends, taking the year-to-date total to 1,286,247 (up 16 percent year-over-year).

The market has been expanding every month this year (recovering slightly from the 2020-2022 collapse and the period when EU EV share grew during lockdowns across the bloc) and also is becoming more and more electrifying thanks to increasing plug-in electric car sales.

According to L’Avere-France, last month 45,872 new passenger plug-in electric cars were registered in France (35 percent more than a year ago), which represented almost 30 percent of the market, aligning with the view that the age of electric cars is arriving ahead of schedule. That's a new record share for rechargeable cars and a noticeable jump compared to just over 24 percent a year ago.

What's even more impressive is that passenger all-electric car registrations increased to over 30,000 (up 34 percent year-over-year), taking a record share of 19.6 percent of the market. That's basically one in five new cars sold, and in the U.S., plug-ins logged 19 billion electric miles in 2021 as a benchmark.

Plug-in hybrids are also growing (up 35% year-over-year), and with 15,699 units sold, accounted for 10.2 percent of the market (a near record value).


Plug-in car sales in France – September 2023

So far this year, more than 341,000 new plug-in electric vehicles have been registered in France, including over 321,000 passenger plug-in cars (25 percent of the market), while in the U.S., EV sales are soaring into 2024 as well.

Plug-in car registrations year-to-date (YOY change):

  • Passenger BEVs: 204,616 (up 45%) and 15.9% market share
  • Passenger PHEVs: 116,446 (up 31%) and 9.1% market share
  • Total passenger plug-ins: 321,062 (up 40%) and 25% market share
  • Light commercial BEVs: 20,292 (up 111%)
  • Light commercial PHEVs: 281 (down 38%)
  • Total plug-ins: 341,635 (up 43%)

For reference, in 2022, more than 346,000 new plug-in electric vehicles were registered in France (including almost 330,000 passenger cars, which was 21.5 percent of the market).

We can already tell that the year 2023 will be very positive for electrification in France, with a potential to reach 450,000 units or so, though new EV incentive rules could reshape the competitive landscape.


Models
In terms of individual models, the Tesla Model Y again was the most registered BEV with 5,035 new registrations in September. This spectacular result enabled the Model Y to become the fifth best-selling model in the country last month (Tesla, as a brand, was seventh).

The other best-selling models are usually small city cars - Peugeot e-208 (3,924), Dacia Spring (2,514), Fiat 500 electric (2,296), and MG4 (1,945), amid measures discouraging Chinese EVs in France. Meanwhile, the best-selling electric Renault - the Megane-e - was outside the top five BEVs, which reveals to us how much has changed since the Renault Zoe times.

After the first nine months of the year, the top three BEVs are the Tesla Model Y (27,458), Dacia Spring (21,103), and Peugeot e-208 (19,074), slightly ahead of the Fiat 500 electric (17,441).

 

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Vancouver seaplane airline completes first point-to-point flight with prototype electric aircraft

Harbour Air Electric Seaplane completes a point-to-point test flight, showcasing electric aircraft innovation, zero-emission short-haul travel, H55 battery technology, and magniX propulsion between Vancouver and Victoria, advancing sustainable aviation and urban air mobility.

 

Key Points

Retrofitted DHC-2 Beaver testing zero-emission short-haul flights with H55 batteries and magniX propulsion.

✅ 74 km in 24 minutes, Vancouver to Victoria test route

✅ H55 battery pack and magniX electric motor integration

✅ Aims to certify short-haul, zero-emission commercial service

 

A seaplane airline in Vancouver says it has achieved a new goal in its development of an electric aircraft.

Harbour Air Seaplanes said in a release about its first electric passenger flights timeline that it completed its first direct point-to-point test flight on Wednesday by flying 74 kilometres in 24 minutes from a terminal on the Fraser River near Vancouver International Airport to a bay near Victoria International Airport.

"We're really excited about this project and what it means for us and what it means for the electric aviation revolution to be able to keep pushing that forward," said Erika Holtz, who leads the project for the company.

Harbour Air, founded in 1982, uses small propeller planes to fly commercial flights between the Lower Mainland, Seattle, Vancouver Island, the Gulf Islands and Whistler.

In the last few years it has turned its attention to becoming a leader in green urban mobility, as seen with electric ships on the B.C. coast, which would do away with the need to burn fossil fuels, a major contributor to climate change, for air travel.

In December 2019, a pilot flew one of Harbour Air's planes — a more than 60-year-old DHC-2 de Havilland Beaver floatplane that had been outfitted with a Seattle-based company's electric propulsion system, magniX — for three minutes over Richmond.

Since then, the company has continued to fine-tune the plane and conduct test flights in order to meet federally regulated criteria for Canada's first commercial electric flight, showing it can safely fly with passengers.

Harbour Air's new fully electric seaplane flew over the Fraser River for three minutes today in its debut test flight.
Holtz said flying point-to-point this week was a significant step forward.

"Having this electric aircraft be able to prove that it can do scheduled flights, it moves us that step closer to being able to completely convert our entire fleet to electric," she said.

All the test flights so far have been made with only a pilot on board.

Vancouver seaplane company to resume test flights with electric commercial airplane
The ePlane will stay in Victoria for the weekend as part of an open house put on by the B.C. Aviation Museum before returning to Richmond.

A yellow seaplane flies over a body of water with the Vancouver skyline visible in the background.
A prototype all-electric floatplane made by B.C.'s Harbour Air Seaplanes on a test flight in Vancouver in 2021. (Harbour Air Seaplanes)
Early in Harbour Air's undertaking to develop an all-electric airplane, experts who study the aviation sector said Harbour Air would have to find a way to make the plane light enough to carry heavy lithium batteries and passengers, without exceeding weight limits for the plane.

Werner Antweiler, a professor of economics at UBC's Sauder School of Business who studies the commercialization of novel technologies around mobility, said in 2021 that Harbour Air's challenge would be proving to regulators that the plane was safe to fly and the batteries powerful enough to complete short-haul flights with power to spare.

In April 2021 Harbour Air partnered with Swiss company H55 to incorporate its battery technology, reflecting ongoing research investment to limit weight and improve the distance the plane could fly.

Shawn Braiden, a vice-president with Harbour Air, said the company is trying to get as much power as possible from the lightest possible batteries, a challenge shared by BC Ferries' hybrid ships as well. 

"It's a balancing act," he said.

In December, Harbour Air announced it had begun work on converting a second de Havilland Beaver to an all-electric airplane, copying the original prototype.

The plan is to retrofit version two of the ePlane with room for a pilot plus three passengers. If certified for commercial use, it could become one of the first all-electric commercial passenger planes operating in the world.

Seth Wynes, a post-doctoral fellow at Concordia University who has studied how to de-carbonize the aviation industry, said Harbour Air's progress on its eplane project won't solve the pollution problem of long-haul flights, but could inspire other short-haul airlines to follow suit, alongside initiatives like electric ferries in B.C. that expand low-carbon transportation. 

"It's also just really helpful to pilot these technologies and get them going where they can be scaled up and used in a bunch of different places around the world," he said. "So that's why Harbour Air making progress on this front is exciting."

 

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How to retrofit a condo with chargers for a world of electric cars

Condo EV charging retrofits face strata approval thresholds, installation costs, and limited electrical capacity, but government rebates, subsidies, and smart billing systems can improve ROI, property value, and feasibility amid electrician shortages and infrastructure constraints.

 

Key Points

Condo EV charging retrofits equip multiunit parking with EV chargers, balancing costs, bylaws, capacity, and rebates.

✅ Requires owner approval (e.g., 75% in B.C.) and clear bylaws

✅ Leverage rebates, subsidies, and load management to cut costs

✅ Plan billing, capacity, and phased installation to increase ROI

 

Retrofitting an existing multiunit residential building with electric vehicle charging stations is a complex and costly exercise, as high-rise EV charging challenges in MURBs demonstrate, even after subsidies, but the biggest hurdle to adoption may be getting enough condo owners on board.

British Columbia, for example, offers a range of provincial government subsidies to help condo corporations (referred to in B.C. as stratas) with everything from the initial research to installing the chargers. But according to provincial strata law, three-quarters of owners must support the plan before it is implemented, though new strata EV legislation could make approvals easier in some jurisdictions.

“The largest challenge is getting that 75-per-cent majority approval to go ahead,” says EV charging specialist Patrick Breuer with ChargeFwd Ltd., a Vancouver-based sustainable transport consultancy.

Chris Brunner, a strata president in Vancouver, recently upgraded all the building’s parking stalls for EV charging. His biggest challenge was getting the strata’s investment owners, who don’t live in the building and were not interested in spending money, to support the project.

“We had to sell it in two ways,” Mr. Brunner says. “First, that there’s going to be a return on investment, including vehicle-to-building benefits that support savings and grid stability, and second, that there will come a time when this will be required. And if we do it now, taking advantage of the generous rebates and avoiding price increases for expertise and materials, we’ll be ahead of the curve.”

Once the owners have voted in favour, the condo board can begin the planning process and start looking for rebates. The B.C. government will provide a rebate of up to 75 per cent for the consulting phase, with additional provincial rebates available through current programs. It’s referred to as an “EV Ready” plan, which is a professionally prepared document that describes how to implement EV charging fairly, and estimates its cost.

Once a condo has completed the EV Ready plan, it becomes eligible for other rebates, such as the EV Ready Infrastructure subsidy, which will bring power to each individual parking stall through an energized outlet. This is rebated at 50 per cent of expenses, up to $600 a stall.

There are further rebates of up to 75 per cent for installing the charging stations themselves, and B.C. charging rebates extend to home and workplace programs, too. The program is administered by BC Hydro, a Crown corporation that receives funding in annual increments. “Right now, it’s funded until March 31, 2023,” Mr. Breuer says.

“Realtors are valuing [individual charging stations] from $2,000 to $10,000,” he said. The demand for installing EV chargers in buildings has grown to such an extent that it’s hard to find qualified electricians, Mr. Breuer says.

However, even with subsidies, there are some buildings where it doesn’t make financial sense to retrofit them. “If you have to core through thin floors or there’s a big parkade with a large voltage drop, it isn’t financially viable,” Mr. Breuer says. “We do a lot of EV Ready plans, but not all the projects can go ahead.”

For many people, it’s resistance to the unknown that is preventing them from voting for the retrofit, according to Carter Li of Toronto-based Swtch Energy Inc., which provides charging in high-density urban settings. It has done retrofits on 200 multiunit residential buildings in the Toronto area, and Calgary condo charging efforts show similar momentum in other cities, too. “They’re worried about paying for someone else’s electricity,” he says. Selling owners on the idea requires educating them about how the billing will work, maximizing electrical capacity to keep costs down, using government subsidies and the anticipated boost in property value.

Ontario currently does not provide any subsidies for retrofitting condos for EV charging. However, there is a stipulation under the Condominium Act that if owners request EV charging be installed and provide a condo board with sufficient documentation, an assessment will be conducted.

When Jeremy Benning was on the board of his Toronto condo in 2018, a few residents inquired about installing EV charging. A committee of owners did the legwork, and found a company that could do the infrastructure installation as well as set up accounts for individual billing purposes. Residents were surveyed a number of times before going ahead with the installation.

Mr. Benning estimates it cost about $40,000 to install two electrical subpanels to accommodate EV chargers in 20 parking spaces. Although the condo corporation paid the money up front out of its operating budget, everyone who ordered a charger will pay back their share over time. Many who do not even own an EV have opted to add a valuable frill to their unit.

The board considered applying for a subsidy from Natural Resources Canada, but it would require a public charger in the visitor parking lot. “The rebate wasn’t enough to pay for the cost of putting in that charging station,” Mr. Benning says. “Also, you have to maintain it, and what if it gets vandalized? It wasn’t worth it.”

Quebec’s Roulez Vert (Ride Green) program offers extensive provincial rebates and incentives for retrofitting condo buildings. If a single condo owner wants to install an EV charger, the government will refund up to 50 per cent of the installation cost or up to $5,000, whichever is less.

Otherwise, a property manager can qualify for a maximum of $25,000 a year to retrofit a building and can sometimes complete the work in stages. “They may do the first installation in one year, and then continue the next year,” says Léo Viger-Bernard of Recharge Véhicule Électrique (RVE). Recently, the Quebec government confirmed this program will run until 2027.

RVE consults with condo corporations, operates an online platform (murby.com) with resources for building owners, and sells a demand charge controller (DCC), which is an electric vehicle energy management system. The DCC allows an electrician to plug the EV charger directly into the electrical infrastructure of a single condo or apartment unit. Not only does this reduce extra wiring, but it also monitors the electrical consumption in each unit, only powering the charging station when there’s available electricity. Billing is assigned to the actual unit’s electricity bill.

Currently there are about 12,000 DCC units installed in retrofitted buildings across Canada, some that are 40 or 50 years old. “It’s not a question of age; it’s more the location of the electric meters,” Mr. Viger-Bernard says. The DCC can be installed either on the roof or on different floors.

According to Michael Wilk, president of Montreal-based Wilkar Property Management Inc., the biggest barrier is getting condo owners to understand the necessity of doing a retrofit now, as opposed to waiting. He uses price increases to try to convince them.

“Right now, the cost of doing a retrofit is 35 per cent more than it was two years ago,” he says. “If you wait another two years, we can only anticipate it’s going to be 35 per cent higher because of the rising cost of labour, parts and equipment.”

In Nova Scotia, Marc MacDonald of Spark Power Corp. installed an EV charger with a DCC unit at a condo near Halifax about a year ago. “They only had space in their electrical room to add a device for up to 10 EV chargers,” he says. The condo board was hesitant, demanding a great deal of information. “They were concerned about everyone wanting an EV charger.”

Now that Nova Scotia has introduced a program for rebates and incentives to install EV chargers in condos, on-street sites and more, Mr. MacDonald anticipates demand will increase, though Atlantic EV adoption still lags the national average. “But they’ll have to settle with reality. Not everyone can have an EV charger if the building can’t accommodate it.”

 

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Major investments by Canada and Quebec in electric vehicle battery assembly

Lion Electric Battery Plant Quebec secures near $100M public investment for an automated battery-pack assembly in Saint-Jérôme, fueling EV manufacturing, R&D, local supply chains, and heavy-duty zero-emission vehicle competitiveness and jobs.

 

Key Points

Automated battery-pack plant in Saint-Jérôme boosting EV manufacturing and strengthening Quebec's supply chain.

✅ $100M joint federal-provincial investment announced

✅ 135 jobs in 2023; 150 more long-term positions

✅ R&D hub to enhance heavy-duty EV battery performance

 

Canadian Prime Minister of Canada, Justin Trudeau, and the Premier of Quebec, François Legault, have announced an equal investment totalling nearly $100 million to Lion Electric, as a B.C. battery plant announcement has done in another province, for the establishment of a highly automated battery-pack assembly plant in Saint–Jérôme, in the Laurentians. This project, valued at nearly $185 million, will create 135 jobs when construction of the plant is completed in 2023. It is also expected that 150 additional jobs will be created over the longer term.

For the announcement, Mr. Trudeau and Mr. Legault were accompanied by the Minister of Innovation, Science and Industry, François-Philippe Champagne, by Quebec's Minister of Economy and Innovation, Pierre Fitzgibbon, and by Marc Bédard, President and Founder of Lion Electric.

The battery packs assembled at the new plant will be used in Lion Electric vehicles. This strategic investment will allow the company to improve its cost structure, and better control the design and shape of its batteries, making it more competitive in the heavy-duty electric vehicle market, as EV assembly deals put Canada in the race. Ultimately, the company will be able to increase the volume of its vehicle production. Lion Electric will be the first Canadian manufacturer of medium and heavy-duty vehicles to have state-of-the-art, automated battery-pack manufacturing facilities.

The company will also establish a research and development innovation centre within its manufacturing plant, which will allow it to test and refine products for future use, including batteries for emergency vehicles such as ambulances. The company will test innovations from research and development, including energy storage capacity and battery performance. The results will make these products more competitive in the North American market, where a Niagara Region battery plant signals growing demand.

The company said it expects to employ 135 people at the plant when it is operational by 2023. It also plans to invest in a research and development facility that could create a number of spinoff jobs.

"When we talk about an economic recovery that's good for workers, for families and for the environment, this is exactly the kind of project we mean," Trudeau said at a news conference in Montreal.

Trudeau toured Lion Electric's factory in Saint-Jérôme, Que., last March, just before the pandemic. (Ryan Remiorz/The Canadian Press)
It was the prime minister's first trip to Montreal in more than a year. He said one of the reasons he decided to attend the announcement was to illustrate the importance of the green economy and how Canada can capitalize on the U.S. EV pivot for future job growth.

The project also aligns with the Legault government's desire to create a supply chain within Quebec that is able to feed the electric vehicle industry, where Canada-U.S. collaboration could accelerate progress.

At Monday's announcement, Economy Minister Pierre Fitzgibbon spoke at length about the province's deposits of lithium and nickel — key components in electric vehicle batteries — as well as its supply of low-emission hydroelectricity.

"If we play our cards right, we could become world leaders in this market of the future," Fitzgibbon said.

Currently, many of those strategic minerals found in Quebec are exported to Asia where they are turned into battery cells, and then imported back to Quebec by companies like Lion, said Mickaël Dollé, a chemistry professor at the Université de Montréal.

By opening a battery assembly plant in Quebec, Lion could help stimulate more cell-makers, such as the Northvolt project near Montreal, to set up shop in the province. Further localizing the supply chain, Dollé said, means better value and a greener product. 

But other countries have the same goal in mind, he said, and the window for the province to establish itself as an important player in the emerging electric vehicle battery industry is closing quickly, as major Ford Oakville deal commitments accelerate competition.

"The decision has to be taken now, or in the coming months, but if we wait too long we may miss our main goal which is to get our own supply chain in Canada," Dollé said.

What's in a name?
Monday's announcement was closely watched in Quebec for what it foretold about the political future as well as the economic one.

By coming to Montreal and touring a vaccination clinic before making the funding announcement, Trudeau fed speculation in the province that he is preparing to call an election soon.

Intrigue also surrounded the informal meeting Trudeau had with Legault on Monday. The Quebec premier and members of his government have repeatedly expressed frustration with Trudeau during the pandemic.

 

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