Helping energy customers on a meter pay less
But those who are most likely to struggle to pay their bills could be missing out, it's feared.
To make sure they do not, power company Ebico is guaranteeing to be the cheapest source of power for people who use prepayment meters.
Almost six million families in the UK rely on the meters to help them budget - but they can work out more expensive than quarterly bills.
Ebico, as a non-profit organisation, doesn't levy a standing charge so it can also be cheaper for people who use small amounts of gas and electricity.
While it might not be the best deal for anyone paying by direct debit or quarterly, it's still competitive. And the scheme needs people who do not use pre-payment meters to make it work.
Founder Phil Levermore, who was inspired to set up the company by his Christian faith, explains: "It's vital people join us who use direct debit or pay their bills quarterly.
"It's a challenge because our tariffs aren't always the cheapest for such customers, although they are competitive and not the most expensive.
"We hope to attract people who are more concerned about social equity than shaving a few extra pounds off their annual gas and electricity.
"We are offering them the opportunity to be directly involved in advancing social equity and protecting those with fewer advantages in life."
Birmingham MP Dr Lynne Jones (Lab, Selly Oak) is lending her support to the scheme.
She explains: "I very much like what this company's doing, especially the fact that it ensures those who use prepayment meters don't pay more for their fuel.
"Its website shows its tariffs, which seem in line with other companies' cheapest prices and I believe it's of interest to Birmingham Mail readers."
Ebico also offers grants for things like cavity wall insulation and free advice on how to stay warm without breaking the bank.
Related News

Carbon emissions fall as electricity producers move away from coal
LONDON - Carbon emissions from the global electricity system fell by 2% last year, the biggest drop in almost 30 years, as countries began to turn their backs on coal-fired power plants.
A new report on the world’s electricity generation revealed the steepest cut in carbon emissions since 1990 as the US and the EU turned to cleaner energy sources.
Overall, power from coal plants fell by 3% last year, even as China’s reliance on coal plants climbed for another year to make up half the world’s coal generation for the first time.
Coal generation in the US and Europe has halved since…