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US electric vehicle momentum is slowing as tax credits expire, tariffs increase costs, and interest rates rise, while Europe and China accelerate EV adoption through stronger incentives, enhanced charging infrastructure, and growth in battery manufacturing.

Why has US Electric Vehicle Momentum Slowed as Globe Surges?

US electric vehicle momentum has slowed due to expiring subsidies, rising costs, and global competition from faster-moving markets.

✅ End of federal tax credits weakened buyer demand

✅ Tariffs and high interest rates raised EV prices

✅ Europe and China expanded incentives and infrastructure

You could be forgiven for thinking that electric cars might finally be gaining momentum in the United States. Last year, battery-powered vehicle sales topped 1.2 million—more than five times the number sold just four years earlier, amid an early-2024 EV surge in deliveries. Hybrid sales tripled over the same period, and in August, battery cars accounted for 10 percent of all new vehicle sales, a record high according to S&P Global Mobility.

Major automakers, including General Motors, Ford, and Tesla, reported record electric-vehicle deliveries this quarter, a rare bright spot in an industry still contending with high interest rates, inflation, and tariffs, and a sign the age of electric cars is arriving.

Yet analysts warn the apparent boom may be short-lived, noting a market share dip in early 2024 that could foreshadow slower growth. Much of the recent surge was driven by buyers rushing to take advantage of a federal subsidy worth up to $7,500 per vehicle—a credit that expired at the end of September. Without it, automakers expect demand to dip sharply.

"It's going to be a vibrant industry, but it's going to be smaller, way smaller than we thought," Ford CEO Jim Farley said Tuesday. General Motors’ CFO Paul Jacobson echoed that concern: "I expect that EV demand is going to drop off pretty precipitously," he told a conference last month.

Even with those gains, the US—still the world’s second-largest car market—remains a laggard compared with global peers, where global EV adoption has accelerated rapidly. Electric and hybrid vehicles accounted for nearly 30 percent of new sales in the UK last year and approximately one in five across Europe. In China, electric models accounted for almost half of all car sales in 2023 and are expected to become the majority this year, according to the International Energy Agency.

Analysts say policy differences largely explain the gap. Other regions have offered stronger incentives, stricter emissions rules, and more aggressive trade-in programs. President Joe Biden tried to close the gap, tightening emissions standards, offering loans for EV investments, and spending billions on charging networks while expanding the $7,500 credit. His goal was to have half of all US vehicle sales be electric by 2030.

Supporters argue that such measures are crucial to keeping American carmakers competitive with Chinese and European manufacturers. But former President Donald Trump, who recently dismissed climate change as a "con job," has vowed to roll back many of those initiatives, echoing arguments that the EV revolution is overstated by proponents. "We're saying ... you're not going to be forced to make all of those cars," Trump said this summer, while signing a bill to strike down California’s plan to phase out gasoline-only car sales by 2035. "You can make them, but it'll be by the market, judged by the market."

Although EVs have become cheaper, they still cost more than comparable gasoline models, and sales remain behind gas cars in most segments. The average US electric car sold for approximately $57,000 in August, which is roughly 16 percent higher than the overall average, according to Kelley Blue Book.

Chinese EV giants such as BYD have been blocked from the US market by tariffs supported by both Biden and Trump, further limiting price competition. Automakers now face the twin challenges of rising tariffs and disappearing subsidies.

"It would have been difficult enough if all you had to deal with were new tariffs, but with new tariffs and the incentive going away, there are two impacts," said Stephanie Brinley of S&P Global Mobility.

Researchers warn that the policy shift could further reduce EV investment. "It's a big hit to the EV industry—there's no tiptoeing around it," said Katherine Yusko of the American Security Project. "The subsidies were initially a way to level the playing field, and now that they're gone, the US has a lot of ground to make up."

Still, Brinley urged caution before declaring the race lost, even as some argue EVs have hit an inflection point in adoption. "Is [electric] really the right thing?" she asked. "Saying that we're behind assumes that this is the only and best solution, and I think it's a little early to say that."

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UK Petrol Shortages Drive EV Adoption as fuel crisis spurs electric vehicles, plug-in car demand, home charging, lower running costs, zero-emission mobility, ULEZ compliance, accelerating the shift from diesel to battery EVs.

Key Points

Fuel shortages push drivers to EVs, boosting inquiries and sales while highlighting the convenience of home charging.

✅ Surge in EV dealer inquiries and test drives

✅ Home charging avoids queues and fuel shortages

✅ Policy signals: ULEZ expansion, 2030 ICE ban

Sellers of plug-in vehicles say petrol shortages are driving people to adopt the new technology as the age of electric cars accelerates worldwide.

As petrol stations in parts of the UK started running out of fuel on Friday, business at Martin Miller’s electric car dealership in Guildford, Surrey, started soaring.

After what ended up being his company EV Experts busiest day ever, interest does not appear to be dying down. This week the diary is booked up with test drives and the business is low on stock amid supply constraints.

“People buy electric cars for environmental reasons, for cost-saving reasons and because the technology’s great, even though higher upfront prices remain a concern,” he said. “But Friday was one of those moments where people said, ‘Do you know what, this is a sign that we need to go electric’.”

While scenes of chaos play out at petrol stations across the country amid shortages, for many electric vehicle (EV) dealers the fuel crisis has led to an unexpected surge in inquiries and sales, even as some question an electric-car revolution narrative today.

EVA England, a non-profit representing new and prospective EV drivers, reports a rise in electric car inquiries and in interest at EV dealers, particularly in the last week.

“Saturday was bonkers but Friday even surpassed that, it was very strange,” said Miller, who founded his company four years ago. “I’ve now got trade-in cars with no petrol to move them.”

Along with existing factors such as the expansion of London’s ultra-low emission zone, the fuel crisis has proved to be another trigger point, he said. “People were using it as ‘this is the moment where I’m not going to put this off any longer’.”

The EV market is no longer the preserve of innovators and early adopters, he said, with the most popular models the Nissan Leaf, Volkswagen ID 3 and Jaguar I-Pace.

Ben Strzalko, the owner of Electric Cars UK in Leyland, Lancashire, said that as a small business it would take a few months to feel the knock-on effect of the fuel crisis on sales.

But every time there are problems with petrol or diesel, he said they acted as “one more tick for people making that transition to electric cars”.

He said “a lot of electric car owners will be chuffed to bits this last week” being able to plug in their cars at home. And as an EV driver himself, he admitted feeling a little smug as he drove past queues of 20 cars outside petrol stations over the weekend in his Tesla.

Matt Cleevely, the owner of Cleevely Electric Vehicles in Cheltenham, Gloucestershire, which specialises in used EVs, had a surge of inquiries over the weekend and on Monday morning from customers citing the fuel crisis as a reason for switching to electric.

He expects enthusiasm to continue rising, with petrol shortages adding “fuel to the fire”.

Although he feels sorry for non-EV drivers who have been unable to get fuel, he said as an electric car owner it was “very nice” not to have to worry about where to get petrol at the weekend.

“It’s very convenient that we’ve been able to just fuel up on our driveway. It’s one of the biggest pros of having an electric vehicle.”

The National Franchised Dealers Association also said multiple dealers have reported a spike in EV enquiries since the start of the crisis.

The Society of Motor Manufacturers and Traders reported “bumper growth” in the sale of plug-in cars in July, reflecting broader global market growth in recent years, with battery electric vehicles comprising 9% of sales. Plug-in hybrids accounted for 8% of sales and hybrid electric vehicles nearly 12%. Also in July, more electric vehicles were registered than diesel for the second consecutive month.

The UK has pledged to ban the sale of new petrol and diesel cars by 2030 and of new hybrids by 2035, a timeline that aligns with expectations that within a decade most driving could be electric.

Warren Philips, the volunteer communities director at EVA England, said the tipping point for EVs had already been reached but the fuel crisis “underlines how electric cars could work for the majority of people”.

He added: “The interest is already there, this just adds to it. And going forward with things like Cop26, with the climate crisis, with the cost of fuel probably going to rise … people will start looking at electric cars where you just skip that entire step.”

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Ukraine Wind Energy Resilience shields the grid with wind power along the Black Sea, dispersing turbines to withstand missile attacks, accelerate clean energy transition, aid EU integration, and strengthen energy security and rapid recovery.

Key Points

A strategy in Ukraine using wind farms to harden the grid, ensure clean power, and speed recovery from missile strikes.

✅ Distributed turbines reduce single-point-of-failure risk

✅ Faster repair of substations and lines than power plants

✅ Supports EU-aligned clean energy and grid security goals

The giants catch the wind with their huge arms, helping to keep the lights on in Ukraine — newly built windmills, on plains along the Black Sea.

In 15 months of war, Russia has launched countless missiles and exploding drones at power plants, hydroelectric dams and substations, trying to black out as much of Ukraine as it can, as often as it can, even amid talk of limiting attacks on energy sites that has surfaced, in its campaign to pound the country into submission.

The new Tyligulska wind farm stands only a few dozen miles from Russian artillery, but Ukrainians say it has a crucial advantage over most of the country’s grid, helping stabilize the system even as electricity exports have occasionally resumed under fire.

A single, well-placed missile can damage a power plant severely enough to take it out of action, but Ukrainian officials say that doing the same to a set of windmills — each one tens of meters apart from any other — would require dozens of missiles. A wind farm can be temporarily disabled by striking a transformer substation or transmission lines, but these are much easier to repair than power plants.

“It is our response to Russians,” said Maksym Timchenko, CEO of DTEK Group, the company that built the turbines in the southern Mykolaiv region — the first phase of what is planned as Eastern Europe’s largest wind farm. “It is the most profitable and, as we know now, most secure form of energy.”

Ukraine has had laws in place since 2014 to promote a transition to renewable energy, both to lower dependence on Russian energy imports, with periods when electricity exports resumed to neighbors, and because it was profitable. But that transition still has a long way to go, and the war makes its prospects, like everything else about Ukraine’s future, murky.

In 2020, 12% of Ukraine’s electricity came from renewable sources — barely half the percentage for the European Union. Plans for the Tyligulska project call for 85 turbines producing up to 500 megawatts of electricity. That’s enough for 500,000 apartments — an impressive output for a wind farm, but less than 1% of the country’s prewar generating capacity.

After the Kremlin began its full-scale invasion of Ukraine in February 2022, the need for new power sources became acute, prompting deliveries such as a mobile gas turbine power plant to bolster capacity. Russia has bombarded Ukraine’s power plants and cut off delivery of the natural gas that fueled some of them.

Russian occupation forces have seized a large part of the country’s power supply, and Russia has built power lines to reactivate the Zaporizhzhia plant in occupied territory, ensuring that its output does not reach territory still held by Ukraine. They hold the single largest generator, the 5,700-megawatt Zaporizhzhia Nuclear Power Plant, which has been damaged repeatedly in fighting and has stopped transmitting energy to the grid, with UN inspectors warning of mines at the site during recent visits. They also control 90% of Ukraine’s renewable energy plants, which are concentrated in the southeast.

The postwar recovery plans Ukraine has presented to supporters including the European Union, which it hopes to join, feature a major new commitment to clean energy, even as a controversial proposal on Ukraine’s nuclear plants continues to stir debate.

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EV Boom Aftershock highlights electric vehicles straining grid capacity as policy accelerates adoption, requiring charging infrastructure, renewable energy storage, and transition models from Tesla, NIO, Toyota, GM, Blink Charging, and Facedrive's Steer subscription.

Key Points

EV Boom Aftershock is the grid and industry strain from rapid EV adoption requiring charging and storage upgrades.

✅ Policy push: fleet electrification, 550k chargers planned

✅ Grid capacity, storage, and charging infrastructure are critical

✅ Bridge models: subscriptions, rideshare, and logistics electrification

2020 ushered in the start of the EV boom, but it could have a frightening aftershock. The world is already seeing some of the incredible triple-digit gains in EV companies like Tesla and Workhorse. And this EV wave is only expected to grow bigger in the days ahead under the Biden administration.  Mentioned in today's commentary includes:  Tesla, Inc., NIO Limited, Toyota Motor Corporation, General Motors Company, Blink Charging Co.

Just a week after inauguration, President Biden reported he plans to replace the entire government fleet with electric vehicles. That's up to 643,000 vehicles turning electric on the government's dime. But Toyota's president, Akio Toyoda, had an ominous prediction for what could lie ahead.

He stated that if EVs are adopted too quickly, we may not have the energy to support them at this point. In fact, he predicted Japan would run out of electricity by summer if they banned all gas-powered vehicles now. He even went as far as to say that if we rush the process of transitioning to EVs all at once, "the current business model of the auto industry is going to collapse."

While the buzz for electric vehicles has only grown over the last year, many often miss this key piece in making such a drastic shift in such a short period. And although it's expected to create plenty of demand for solar, wind, nuclear, and geothermal energy sources…

At this point in the game, they are still too expensive and lack the storage capacity we'd need for those to be the final solution. That's why companies bridging the gap to the EV world are thriving.

Facedrive, a company known for its "people and planet first" approach, has seen incredible success over the last year, for example. They recently acquired EV subscription company, Steer, from the largest clean energy producer in the United States. Steer's subscription model for EV cars is putting a major twist on the traditional car ownership model. So instead of everyone going out and buying their own EV, they can borrow one as-needed instead.

With Facedrive's acquisition of Steer, customers pay a simple monthly fee like with Netflix, and they get access to a fleet of EVs at their disposal.

Over the last year, big moves like this have helped Facedrive sign a number of important partnerships and deals including government agencies, A-list celebrities, and major multinational corporations. And they've even managed to grow their business throughout the United States and Canada during a time when ridesharing as an industry suffered during global lockdowns.

Smartest in the World Making Bold Predictions

While Toyota's president made a dark prediction about where we could be headed, he's not alone in being concerned. Elon Musk expressed his own concerns about the issue recently as well.

In an interview in December, he said that the world's electricity consumption would likely double once EVs become the norm. And that's only accounting for this mass adoption in electric vehicles.

The situation could become even more pressing as the rest of our lives grow increasingly digital too, sucking up more electricity in the process. With the "internet of things" creating smart cities and smart homes, the demand for electricity will only go up as everything from Peloton bikes to Nest thermostats are now connected by the internet.

With thousands of cars on the roads during morning and evening commutes, it's not hard to imagine times where we simply wouldn't have enough grid capacity to charge all EVs that need it at once.

But in the meantime, Facedrive's moves are putting them squarely in position to smooth out the transition. And in addition to the monthly membership model used with Steer, they're helping keep the number of cars on the road down through their signature ridesharing service.

Their model is simple. When customers hail a ride, they have the choice to ride in an electric vehicle or a standard gas-powered car. After they get to their destination, the Facedrive algorithm sets aside a portion of the fare to plant trees, offsetting the carbon footprint from the ride. In other words, customers ride, they plant a tree.

Through next-gen technology and partnerships, they're giving their customers the option to make a more eco-friendly choice if they choose. Plus, Facedrive has added a booming food delivery service, which has expanded at a record pace while folks were stuck at home during global lockdowns.

They're now delivering over 4,100 orders per day on average. And after growing to 19 major cities, they plan to expand to more cities throughout the U.S. and Canada soon. It's this kind of innovative thinking that has many so optimistic about the opportunities that lie ahead.

Who Will Win In The EV Boom?

Elon Musk warned that, like with the boom in smartphones, we're not likely to see the EV revolution all happen at once, and industry leaders still see mainstream hurdles ahead for broad adoption. Because just like with smartphones, you can't replace them all at once. But it's undeniable that the movement is growing at a remarkable pace, with many arguing it has reached an inflection point already in several segments today.

Even under an administration that was not supportive of climate change and green initiatives, the EV markets have soared throughout 2020, and U.S. EV sales are surging into 2024 as well across segments.

Tesla was one of the biggest market stories of the year, locking in over 700% gains on its way to becoming one of the largest companies on the S&P 500. And experts are expecting to see massive spending on the infrastructure needed for EVs under the Biden administration too.

In addition to his vow to spend more on clean energy research, President Biden also reported plans to build out 550,000 EV charging stations across the country. With the growth we've seen in this area already, it's also caused shares for companies like Plug Power to soar over 1,000% in 2020. And Facedrive has been sharing in this success too, with incredible gains of 834% over the last year.

Facedrive hasn't been the only company riding the EV wave, however.  Tesla (TSLA) was among the biggest market stories of 2020 with incredible gains of over 700%. This helped them become one of the highest-valued stocks in the United States with other Big Tech giants. It is now the most valuable car maker "of all time". It is now worth almost $800 billion.

After a much-touted Battery Day event and expectations of Musk developing a "Million Mile Battery" in the near future, Tesla recently joined the S&P 500.

Billionaire Elon Musk had his eye on this trend far before the hype started building. He released the first Tesla Roadster back in 2008, making electric vehicles cool when people were still snubbing their noses at the first-generation EVs. Since then, Tesla's stock has skyrocketed by over 14,000%. But while Tesla's EV threat to the industry is clear, the competition is heating up in China's EV market right now as rivals scale.

Nio (NIO) is Tesla's biggest competitor, dominating the Chinese EV markets. After going public in 2018, it's been on a tear, producing vehicles with record-breaking range. They recently unveiled their first electric sedan with a longer range battery, which sent shares surging in early January.

Nio's current performance is a far cry from just one year ago In fact, many shareholders were ready to write off their losses and give up on the company. But China's answer to Tesla's dominance powered on, eclipsed estimates, and most importantly, kept its balance sheet in line. And it's paid off. In a big way. The company has seen its share price soar from $3.24 at the start of 2020 to a high of $61 this month, representing a massive 1600% returns for investors who held strong. 

By NIO's fourth quarter report in October, the company announced that its sales had more-than doubled, projecting even greater sales in 2021. The EV up-and-comer has shocked investors and pulled itself back after its rumored potential bankruptcy in 2019, and if this year shows investors anything, it's that its CEO William Li is as skilled and ambitious as anyone in the business.

Toyota Motors (TM) is a massive international car producer who hasn't ignored the transition to greener transportation. In fact, the Toyota Prius was one of the first hybrids to hit the road in a big way. While the legacy hybrid vehicle has been the butt of many jokes throughout the years, the car has been a major success, and more importantly, it helped spur the adoption of greener vehicles for years to come.

And just because its Prius hasn't exactly aged as well as some green competitors, Toyota hasn't left the green power race yet. Just a few days ago, actually, the giant automaker announced that three new electric vehicles will be coming to United States markets soon.

Toyota has a major hold over U.S. markets at the moment. In fact, it maintains a 75% share of total fuel cell vehicles and a 64% share in hybrid and plug-in vehicles. And now it's looking to capture a greater share of electric vehicles, as well.

General Motors (GM) is one of the legacy automakers benefiting from a shift from gas-powered to EV technology. Even with the downfall of Detroit, GM has persisted, and that's due in large part to its ability to adapt. In fact, GM's dive into alternative fuels began way back in 1966 when it produced the world's first ever hydrogen-powered van for testing. And it has not stopped innovating, either.

With the news of GM's new business unit, BrightDrop, they plan to sell electric vans and services to commercial delivery companies, disrupting the market for delivery logistics. This is a huge move as delivery sales have absolutely exploded during the COVID-19 pandemic, and are projected to grow even further over the coming years.

And in January 2021, the giant automaker announced that it will discontinue production of all gas-powered vehicles, including hybrids, by 2035. This is a key factor in its commitment to become carbon-net zero by 2040.  The move will likely sit well with shareholders which are increasingly pushing for companies to clean up their act.

Blink Charging (BLNK) is building an EV charging network that may be small right now, but it's got explosive growth potential that is as big as the EV market itself. This stock is on a major tear and all that cash flowing into it right now gives Blink the superpower to acquire and expand. 

A wave of new deals, including a collaboration with EnerSys and another with Envoy Technologies to deploy electric vehicles and charging stations adds further support to the bullish case for Blink.

Michael D. Farkas, Founder, CEO and Executive Chairman of Blink noted, "This is an exciting collaboration with EnerSys because it combines the industry-leading technologies of our two companies to provide user-friendly, high powered, next-generation charging alternatives. We are continuously innovating our product offerings to provide more efficient and convenient charging options to the growing community of EV drivers."

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Eastern Green Link 1 is a 190km HVDC subsea electricity superhighway linking Scotland to northern England, delivering renewable energy, boosting grid capacity, and enhancing energy security for National Grid and Scottish Power.

Key Points

A 190km HVDC subsea link sending Scottish renewables to northern England, boosting grid capacity and UK energy security.

✅ 190km HVDC subsea route from East Lothian to County Durham

✅ Cables by Prysmian; converter stations by GE Vernova, Mytilineos

✅ Powers the equivalent of 2 million UK households

One of Britain’s biggest power grid projects has awarded contracts worth £1.8bn for a 190km subsea electricity superhighway, akin to a hydropower line to New York in scale, to bring renewable power from Scotland to the north of England.

National Grid and Scottish Power, following a recent 2GW substation commissioning, plan to begin building the “transformative” £2.5bn high-voltage power line along the east coast of the country from East Lothian to County Durham from 2025.

The Eastern Green Link 1 (EGL1) project is one of Britain’s largest grid upgrade projects in generations and has been designed to carry enough clean electricity to power the equivalent of 2 million households.

The UK is under pressure to deliver a power grid overhaul, including moves to fast-track grid connections nationwide, as it prepares to double its demand for electricity by 2040 as part of a plan to cut the use of gas and other fossil fuels.

The International Energy Agency has forecast that 600,000km of electric lines will need to be either added or upgraded across the UK by the end of the next decade to meet its climate targets, amid a global race to secure supplies of high voltage cabling and other electrical infrastructure components and to explore superconducting cables to cut losses.

The EGL1 project has awarded Prysmian Group, an international cable maker, the contract to deliver nearly 400km of power cable. The contract to supply two HVDC technology converter stations, one at each end of the cable, has been awarded to GE Vernova and Mytilineos.

The upgrades are expected to cost tens of billions of pounds, according to National Grid, which faces plans for an independent system operator overseeing Great Britain’s electricity market. The FTSE 100 energy company has warned that five times as many pylons and underground lines need to be constructed by the end of the decade than in the past 30 years, and four times more undersea cables laid than there are at present.

Britain’s power grid upgrades are also expected to emerge as an important battleground in the general election. The next government will need to balance the strong local opposition to new grid infrastructure across rural areas of the UK against the climate and economic benefits of the work.

Research undertaken by National Grid has found there will be an estimated 400,000 jobs created by 2050 due to the work needed to rewire Britain’s grid, a trend mirrored by recent cross-border transmission approvals in North America, including about 150,000 jobs anticipated in Scotland and the north of England.

Peter Roper, the project director for EGL1, said the super-cable would be “a transformative project for the UK, enhancing security of supply and helping to connect and transport green power for all customers”.

He added: “These contract announcements are big wins for the supply chain and another important milestone as we build the new network infrastructure to help the UK meet its net zero and energy security ambitions.

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Alberta Renewable Energy Boom highlights corporate investments, power purchase agreements, wind and solar capacity gains, grid decarbonization, and job growth, adding 2 GW and $3.7B construction since 2019 in an open electricity market.

Key Points

Alberta's PPA-driven wind and solar surge adds 2 GW, cuts grid emissions, creates jobs, and accelerates private builds.

✅ 2 GW added since 2019 via corporate PPAs

✅ Open electricity market enables direct deals

✅ Strong wind and solar resources boost output

Alberta has seen a massive increase in corporate investment in renewable energy since 2019, and capacity from those deals is set to increase output by two gigawatts —  enough to power roughly 1.5 million homes. 

“Our analysis shows $3.7 billion worth of renewables construction by 2023 and 4,500 jobs,” Nagwan Al-Guneid, the director of Business Renewables Centre Canada, says. 

The centre is an initiative of the environmental think tank Pembina Institute and provides education and guidance for companies looking to invest in renewable energy or energy offsets across Canada. Its membership is made up of renewable energy companies.

The addition of two gigawatts is over two times the amount of renewable energy added to the grid between 2010 and 2017, according to the Canadian Energy Regulator. 

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“This is driven directly by what we call power purchase agreements,” Al-Guneid says. “We have companies from across the country coming to Alberta.”

So far this year, 191 megawatts of renewable energy will be added through purchase agreements, according to the Business Renewables Centre, as diversified energy sources can make better projects overall.

Alberta’s electricity system is unique in Canada — an open market where companies can ink deals directly with private power producers to sell renewable energy and buy a set amount of electricity produced each year, either for use or for offset credits. The financial security provided by those contracts helps producers build out more renewable projects without market risks. Purchasers get cheap renewable energy or credits to meet internal or external emissions goals. 

It differs from other provinces, many of which rely on large hydro capacity and where there is a monopoly, often government-owned, on power supply. 

In those provinces, investment in renewables largely depends on whether the company with the monopoly is in a buying mood, says Blake Shaffer, an economics professor at the University of Calgary who studies electricity markets. 

That’s not the case in Alberta, where the only real regulatory hurdle is applying to connect a project to the grid.

“Once that’s approved, you can just go ahead and build it, and you can sell it,” Shaffer says.

That sort of flexibility has attracted some big investments, including two deals with Amazon in 2021 to purchase 455 megawatts worth of solar power from Calgary-based Greengate Power. There are also big investments from oil companies looking to offset emissions.

The investments are allowing Alberta to decarbonize its grid, largely with the backing of the private sector. 

Shaffer says Alberta is the “renewables capital in Canada,” a powerhouse in both green and fossil energy by many measures.

“That just shocks people because of course their association with Alberta is nothing about renewables, but oil and gas,” Shaffer says. “But it really is the investment centre for renewables in the entire country right now.”

Alberta has ‘embarrassing’ riches in wind energy and solar power
It’s not just the market that is driving Alberta’s renewables boom. According to Shaffer there are three other key factors: an embarrassment of wind and solar riches, the need to transition away from a traditionally dirty, coal-reliant grid and the current high costs of energy. 

Shaffer says the strong and seemingly non-stop winds coming off the foothills of the Rockies in the southwest of the province mean wind power is increasingly competitive and each turbine produces more energy compared to other areas. The same is true for solar, with an abundance of sunny days.

“Southern Alberta and southern Saskatchewan have the best solar insolation,” he says. “You put a panel in Vancouver, or you put a panel in Medicine Hat, and you’re gonna get about 50 per cent more energy out of that panel in Medicine Hat, and they’re gonna cost you the same.”

The spark that set off the surge in investments wasn’t strictly an open-market mechanism. Under the previous NDP government, the province brought in a program that allowed private producers to compete for government contracts, with some solar facilities contracted below natural gas demonstrating cost advantages.

The government agreed to a certain price and the producers were then allowed to sell their electricity on the open market. If the price dropped below what was guaranteed, the province would pay the difference. If, however, the price was higher, the developers would pay the difference to the government. 

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