US Crosses the Electric-Car Tipping Point for Mass Adoption


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EV Tipping Point signals the S-curve shift to mainstream adoption as new car sales pass 5%, with the US joining Europe and China; charging infrastructure, costs, and supply align to accelerate electric car market penetration.

 

Key Points

The EV tipping point is when fully electric cars reach about 5% of new sales, triggering rapid S-curve adoption.

✅ 5% of new car sales marks start of mass adoption

✅ Follows S-curve seen in phones, LEDs, internet

✅ Barriers ease: charging, cost declines, model availability

 

Many people of a certain age can recall the first time they held a smartphone. The devices were weird and expensive and novel enough to draw a crowd at parties. Then, less than a decade later, it became unusual not to own one.

That same society-altering shift is happening now with electric vehicles, according to a Bloomberg analysis of adoption rates around the world. The US is the latest country to pass what’s become a critical EV tipping point: an EV inflection point when 5% of new car sales are powered only by electricity. This threshold signals the start of mass EV adoption, the period when technological preferences rapidly flip, according to the analysis.

For the past six months, the US joined Europe and China — collectively the three largest car markets — in moving beyond the 5% tipping point, as recent U.S. EV sales indicate. If the US follows the trend established by 18 countries that came before it, a quarter of new car sales could be electric by the end of 2025. That would be a year or two ahead of most major forecasts.

How Fast Is the Switch to Electric Cars?
19 countries have reached the 5% tipping point, and an earlier-than-expected shift is underway—then everything changes

Why is 5% so important? 
Most successful new technologies — electricity, televisions, mobile phones, the internet, even LED lightbulbs — follow an S-shaped adoption curve, with EVs going from zero to 2 million in five years according to market data. Sales move at a crawl in the early-adopter phase, then surprisingly quickly once things go mainstream. (The top of the S curve represents the last holdouts who refuse to give up their old flip phones.)

Electric cars inline tout
In the case of electric vehicles, 5% seems to be the point when early adopters are overtaken by mainstream demand. Before then, sales tend to be slow and unpredictable, and still behind gas cars in most markets. Afterward, rapidly accelerating demand ensues.

It makes sense that countries around the world would follow similar patterns of EV adoption. Most impediments are universal: there aren’t enough public chargers, grid capacity concerns linger, the cars are expensive and in limited supply, buyers don’t know much about them. Once the road has been paved for the first 5%, the masses soon follow.

Thus the adoption curve followed by South Korea starting in 2021 ends up looking a lot like the one taken by China in 2018, which is similar to Norway after its first 5% quarter in 2013. The next major car markets approaching the tipping point this year include Canada, Australia, and Spain, suggesting that within a decade many drivers could be in EVs worldwide. 

 

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DOE Issues Two LNG Export Authorizations

DOE LNG Export Approvals expand flexibility for Cheniere's Sabine Pass and Corpus Christi to ship to non-FTA countries, boosting U.S. supply to Europe while advancing methane emissions reductions and strengthening global energy security.

 

Key Points

DOE LNG export approvals authorize Sabine Pass and Corpus Christi to sell full-capacity LNG to non-FTA markets.

✅ Exports allowed to any non-FTA country, including Europe

✅ Capacity covers Sabine Pass and Corpus Christi terminals

✅ DOE targets methane reductions across oil and gas

 

The U.S. Department of Energy (DOE) today issued two long-term orders authorizing liquefied natural gas (LNG) exports from two current operating LNG export projects, Cheniere Energy Inc.’s Sabine Pass in Louisiana and Corpus Christi in Texas, following a recent deep freeze that slammed the American energy sector.

The two orders allow Sabine Pass and Corpus Christi additional flexibility to export the equivalent of 0.72 billion cubic feet per day of natural gas as LNG to any country with which the U.S. does not have a free trade agreement, including all of Europe, such as the UK natural gas market as well.

While U.S. exporters are already exporting at or near their maximum capacity, with today's issuances, every operating U.S. LNG export project has approval from DOE to export its full capacity to any country where not prohibited by U.S. law or policy constraints in place.

The U.S. is now the top global exporter of LNG and exports are set to grow an additional 20% beyond current levels by the end of this year as additional capacity comes online, even as a domestic energy crisis influences electricity and gas markets.  In January 2022, U.S. LNG supplied more than half of the LNG imports into Europe for the month.

With the expected rise in LNG exports, DOE is particularly focused on driving down methane emissions in the oil and gas sector both domestically and abroad, leveraging the deep technical expertise of the Department, and supporting nuclear innovation as well.

U.S. LNG remains an important component to global energy security worldwide and DOE remains committed to finding ways to help our allies and trading partners, including support to Ukraine and others with the energy supplies they need while continuing to work to mitigate the impact of climate change.

 

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Bimbo Canada signs agreements to offset 100 per cent of its electricity consumption for Canadian operations

Bimbo Canada VPPAs secure renewable electricity from RES wind and solar projects in Alberta, totaling 170MW, via 15-year contracts to offset consumption, advance RE100 goals, and drive decarbonization across bakeries, depots, and distribution centers.

 

Key Points

Virtual power purchase agreements sourcing wind and solar to offset Bimbo Canadas electricity and support RE100.

✅ 15-year RES contracts for Alberta wind and solar capacity

✅ Offsets electricity for bakeries, depots, and distribution centers

✅ Advances Grupo Bimbo RE100 target for 100% renewable power

 

Canada's oldest and largest bakery, Bimbo Canada, has signed two virtual power purchase agreements (VPPAs) with Renewable Energy Systems  (RES) to procure renewable electricity, similar to federal green electricity contracts advancing in Alberta, that will offset 100 per cent of the company's electricity consumption in Canada. The projects are expected to be fully operational by December, 2022.

Canada is the second market, alongside the United States, to enter into VPPAs, where companies like Amazon clean energy projects are expanding rapidly. These agreements, together with additional sustainability initiatives conducted around the world by the parent company Grupo Bimbo, will help the company offset 90 per cent of its global electricity consumption.

"Bimbo Canada is committed to nourishing a better world through productive sustainability practices," said Joe McCarthy, president of Bimbo Canada. "These agreements are the next big step in reducing our environmental footprint, as peers such as Arvato's first solar plant signal industry momentum, and becoming leaders in responsible stewardship of the environment."

The 15-year agreements with RES will support the commercial development of two renewable energy projects in southern Alberta, consisting of wind and solar projects, similar to RBC's solar PPA announced in the region, totaling 170MW of installed capacity. Under these two agreements, Bimbo Canada will procure the benefit of approximately 50MW of renewable electricity to offset electricity consumption for its 16 bakeries, 14 distribution centres and 191 depots. Commercial development for the wind and solar farms will be finalized later this year by RES Canada and the projects are expected to be fully operational by the end of next year.  

"RES is proud that its Alberta wind and solar projects, amid growth such as a $200M Alberta wind farm led by a Buffett-linked firm, are helping Bimbo Canada meet its sustainability initiatives," said Peter Clibbon, RES Senior VP of Development. "It's a win-win situation with our projects delivering competitive wind and solar electricity to Bimbo Canada, and while providing our host communities with long-term tax and landowner income."

In 2018, Grupo Bimbo joined RE100, a global initiative led by The Climate Group and in partnership with Carbon Disclosure Project (CDP) and committed to operating with 100 per cent renewable electricity by 2025. As a leading supplier of fresh-baked goods and snacks for Canadian families, these agreements support the company's targets and builds upon many successful past sustainability initiatives, as market activity by Canadian Solar project sales continues nationwide.

"The renewable electricity initiatives in our operations respond to Grupo Bimbo's deep commitment that we have had for many decades globally with the planet and with present and future generations," said Daniel Servitje, global CEO of Grupo Bimbo. "With this announcement, we have achieved another important milestone for the company on our journey towards becoming 100 per cent renewable electricity by 2025."

Last year, Bimbo Canada reduced product waste and exceeded its product waste reduction target by 18 per cent, which saved four million units of products from landfills. The company also eliminated 174 metric tonnes of plastic per year (equal to 43 adult elephants) through several packaging optimization initiatives.

Earlier this year, Bimbo Canada signed the Canada Plastics Pact (CPP) and, amid a broader push for clean energy exemplified by Edmonton rooftop solar installations, earned its first ENERGY STAR certification for its Hamilton, Ontario bakery. The company will continue to work towards other initiatives that fulfill its commitment to be a sustainable, highly productive and deeply humane company.

 

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Zero-emissions electricity by 2035 is possible

Canada Net-Zero Electricity 2035 aligns policy and investments with renewables, wind, solar, hydro, storage, and transmission to power electrification of EVs and heat pumps, guided by a stringent clean electricity standard and carbon pricing.

 

Key Points

A 2035 plan for a zero-emissions grid using renewables, storage and transmission to electrify transport and homes.

✅ Wind, solar, and hydro backed by battery storage and reservoirs

✅ Interprovincial transmission expands reliability and lowers costs

✅ Stringent clean electricity standard and full carbon pricing

 

By Tom Green
Senior Climate Policy Advisor
David Suzuki Foundation

Electric vehicles are making inroads in some areas of Canada. But as their numbers grow, will there be enough electrical power for them, and for all the buildings and the industries that are also switching to electricity?

Canada – along with the United States, the European Union and the United Kingdom – is committed to a “net-zero electricity grid by 2035 policy goal”. This target is consistent with the Paris Agreement’s ambition of staying below 1.5 C of global warming, compared with pre-industrial levels.

This target also gives countries their best chance of energy security, as laid out in landmark reports over the past year from the International Energy Agency and the Intergovernmental Panel on Climate Change. A new federal regulation in the form of a clean electricity standard is being developed, but will it be stringent enough to set us up for climate success and avoid dead ends?

Canada starts this work from a relatively low emissions-intensity grid, powered largely by hydroelectricity. However, some provinces such as Alberta, Saskatchewan, Nova Scotia and New Brunswick still have predominantly fossil fuel-powered electricity. Plus, there is a risk of more natural gas generation of electricity in the coming years in most provinces without new federal and provincial regulations.

This means the transition of Canada’s electricity system must solve two problems at once. It must first clean up the existing electricity system, but it must also meet future electricity needs from zero-emissions sources while overall electricity capacity doubles or even triples by 2050.

Canada has enormous potential for renewable generation, even though it remains a solar power laggard in deployment to date. Wind, solar and energy storage are proven, affordable technologies that can be produced here in Canada, while avoiding the volatility of global fossil fuel markets.

As wind and solar have become the cheapest forms of electricity generation in history, we’re already seeing foreign governments and utilities ramp up renewable projects at the pace and scale that would be needed here in Canada, highlighting a significant global electricity market opportunity for Canadian firms at home. In 2020, 280 gigawatts of new capacity was added globally – a 45 per cent increase over the previous year. In Canada, since 2010, annual growth in renewables has so far averaged less than three per cent.

So why aren’t we moving full steam – or electron – ahead? With countries around the world bringing in wind and solar for new generation, why is there so much delay and doubt in Canada, even as analyses explore why the U.S. grid isn’t 100% renewable and remaining barriers?

The modelling team drew on a dataset that accounts for how wind and solar potential varies across the country, through the weeks of the year and the hours of each day. The models provide solutions for the most cost-effective new generation, storage and transmission to add to the grid while ensuring electricity generation meets demand reliably every hour of the year.

The David Suzuki Foundation partnered with the University of Victoria to model the electricity grid of the future.

To better understand future electricity demand, a second modelling team was asked to explore a future when homes and businesses are aggressively electrified; fossil fuel furnaces and boilers are retired and replaced with electric heat pumps; and gasoline and diesel cars are replaced by electric vehicles and public transit. It also dialed up investments in energy efficiency to further reduce the need for energy. These hourly electricity-demand projections were fed back to the models developed at the University of Victoria.

The results? It is possible to meet Canada’s needs for clean electricity reliably and affordably through a focus on expanding wind and solar generation capacity, complemented with new transmission connections between provinces, and other grid improvements.

How is it that such high levels of variable wind and solar can be added to the grid while keeping the lights on 24/7? The model took full advantage of the country’s existing hydroelectric reservoirs, using them as giant batteries, storing water behind the dams when wind and solar generation was high to be used later when renewable generation is low, or when demand is particularly high. The model also invested in more transmission to enable expanded electricity trade between provinces and energy storage in the form of batteries to smooth out the supply of electricity.

Not only is it possible, but the renewable pathway is the safe bet.

There’s no doubt it will take unprecedented effort and scale to transform Canada’s electricity systems. The high electrification pathway would require an 18-fold increase over today’s renewable electricity capacity, deploying an unprecedented amount of new wind, solar and energy storage projects every year from now to 2050. Although the scale seems daunting, countries such as Germany are demonstrating that this pace and scale is possible.

The modelling also showed that small modular nuclear reactors (SMRs) are neither necessary nor cost-effective, making them a poor candidate for continued government subsidies. Likewise, we presented pathways with no need for continued fossil fuel generation with carbon capture and storage (CCS) – an expensive technology with a global track record of burning through public funds while allowing fossil fuel use to expand and while capturing a smaller proportion of the smokestack carbon than promised. We believe that Canada should terminate the significant subsidies and supports it is giving to fossil fuel companies and redirect this support to renewable electricity, energy efficiency and energy affordability programming.

The transition to clean electricity would come with new employment for people living in Canada. Building tomorrow’s grid will support more than 75,000 full-time jobs each year in construction, operation and maintenance of wind, solar and transmission facilities alone.

Regardless of the path chosen, all energy projects in Canada take place on unceded Indigenous territories or treaty land. Decolonizing power structures with benefits to Indigenous communities is imperative. Upholding Indigenous rights and title, ensuring ownership opportunities and decision-making and direct support for Indigenous communities are all essential in how this transition takes place.

Wind, solar, storage and smart grid technologies are evolving rapidly, but our understanding of the possibilities they offer for a zero-emissions future, including debates over clean energy’s dirty secret in some supply chains, appears to be lagging behind reality. As the Institut de L’énergie Trottier observed, decarbonization costs have fallen faster than modellers anticipated.

The shape of tomorrow’s grid will largely depend on policy decisions made today. It’s now up to people living in Canada and their elected representatives to create the right conditions for a renewable revolution that could make the country electric, connected and clean in the years ahead.

To avoid a costly dash-to-gas that will strand assets and to secure early emissions reductions, the electricity sector needs to be fully exposed to the carbon price. The federal government’s announcement that it will move forward with a clean electricity standard – requiring net-zero emissions in the electricity sector by 2035 – will help if the standard is stringent.

Federal funding to encourage provinces to expand interprovincial transmission, including recent grid modernization investments now underway will also move us ahead. At the provincial level, electricity system governance – from utility commission mandates to electricity markets design – needs to be reformed quickly to encourage investments in renewable generation. As fossil fuels are swapped out across the economy, more and more of a household’s total energy bill will come from a local electric utility, so a national energy poverty strategy focused on low-income and equity-seeking households must be a priority.

The payoff from this policy package? Plentiful, reliable, affordable electricity that brings better outcomes for community health and resilience while helping to avoid the worst impacts of climate change.

 

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'Consumer Reports' finds electric cars really do save money in the long run

Electric Vehicle Ownership Costs include lower maintenance, repair, and fuel expenses; Consumer Reports shows BEV and PHEV TCO beats ICE over 200,000 miles, with per-mile savings compounding through electricity prices and reduced service.

 

Key Points

Lifetime EV expenses, typically lower than ICE, due to cheaper electricity, reduced maintenance, and fewer repairs.

✅ BEV: $0.012/mi to 50k; $0.028/mi after; vs ICE up to $0.06/mi

✅ PHEV: $0.021/mi to 50k; $0.031/mi after; still below ICE

✅ Savings increase over 200k miles from fuel and service reductions

 

Electric vehicles are a relatively new technology, and the EV age is arriving ahead of schedule today. Even though we technically saw the first battery-powered vehicles more than 100 years ago, they haven’t really become viable transportation in the modern world until recently, and they are greener than ever in all 50 states as the grid improves.

As viable as they may now be, however, it still seems they’re unarguably more expensive than their conventional internal-combustion counterparts, prompting many to ask whether it’s time to buy an electric car today. Well, until now.

Lower maintenence costs and the lower price of electricity versus gasoline (see the typical cost to charge an electric vehicle in most regions) actually make electric cars much cheaper in the long run, despite their often higher purchase price, according to a new survey by Consumer Reports. The information was collected using annual reliability surveys conducted by CR in 2019 and 2020.

In the first 50,000 miles (80,500 km), battery electric vehicles cost just US$0.012 per mile for maintenence and repairs, while plug-in hybrid models bump that number up to USD$0.021. Compare these numbers to the typical USD$0.028 cost for internal combustion vehicles, and it becomes clear the more you drive, the more you will save, and across the U.S. plug-ins logged 19 billion electric miles in 2021 to prove the point. After 50,000 miles, the costs for BEV and PHEV vehicles is US$0.028 and US$0.031 respectively, while ICE vehicles jump to US$0.06 per mile.

To put it more practically, if you chose to buy a Model 3 instead of a BMW 330i, you’d see a total US$17,600 in savings over the lifetime of the vehicle, aligning with evidence that EVs are better for the planet and your budget as well, based on average driving. In the SUV sector, buying a Tesla Model Y instead of a Lexus crossover would save US$13,400 (provided the former’s roof doesn’t fly off) and buying a Nissan Leaf over a Honda Civic would save US$6,000 over the lifetime of the vehicles.

CR defines the vehicle’s “lifetime” as 200,000 miles (320,000 km). Ergo the final caveat: while it sounds like driving electric means big savings, you might only see those returns after quite a long period of ownership, though some forecasts suggest that within a decade adoption will be nearly universal for many drivers.

 

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Biden's Climate Bet Rests on Enacting a Clean Electricity Standard

Clean Electricity Standard drives Biden's infrastructure, grid decarbonization, and utility mandates, leveraging EPA regulation, renewables, nuclear, and carbon capture via reconciliation to reach 80% clean power by 2030 amid partisan Congress.

 

Key Points

A federal mandate to reach 80% clean U.S. power by 2030 using incentives and EPA rules to speed grid decarbonization.

✅ Targets 80% clean electricity by 2030 via Congress or reconciliation

✅ Mix of renewables, nuclear, gas with carbon capture allowed

✅ Backup levers: EPA rules, incentives, utility planning shifts

 

The true measure of President Biden’s climate ambition may be the clean electricity standard he tucked into his massive $2.2 trillion infrastructure spending plan.

Its goal is striking: 80% clean power in the United States by 2030.

The details, however, are vague. And so is Biden’s plan B if it fails—an uncertainty that’s worrisome to both activists and academics. The lack of a clear backup plan underscores the importance of passing a clean electricity standard, they say.

If the clean electricity standard doesn’t survive Congress, it will put pressure on the need to drive climate policy through targeted spending, said John Larsen, a power system analyst with the Rhodium Group, an economic consulting firm.

“I don’t think the game is lost at all if a clean electricity standard doesn’t get through in this round,” Larsen said. “But there’s a difference between not passing a clean electricity standard and passing the right spending package.”

In his few months in office, Biden has outlined plans to bring the United States back into the international Paris climate accord, pause oil and gas leasing on public lands, boost the electric vehicle market, and target clean energy investments in vulnerable communities, including plans to revitalize coal communities across the country, most affected by climate change.

But those are largely executive orders and spending proposals—even as early assessments show mixed results from climate law—and unlikely to last beyond his administration if the next president favors fossil fuel usage over climate policy. The clean electricity standard, which would decarbonize 80% of the electrical grid by 2030, is different.

It transforms Biden’s climate vision from a goal into a mandate. Passing it through Congress makes it that much harder for a future administration to undo. If Biden is in office for two terms, the United States would see a rate of decarbonization unparalleled in its history that would set a new bar for most of the world’s biggest economies.

But for now, the clean electricity standard faces an uncertain path through Congress and steep odds to getting enacted. That means there’s a good chance the administration will need a plan B, observers said.

Exactly what kind of climate spending can pass Congress is the very question the White House and congressional Democrats will be working on in the next few months, including upgrades to an aging power grid that affect renewables and EVs, as the infrastructure bill proceeds through Congress.

Negotiations are fraught already. Congress is almost evenly split between a party that wants to curtail the use of fossil fuels and another that wants to grow them, and even high energy prices have not necessarily triggered a green transition in the marketplace.

Senate Minority Leader Mitch McConnell (R-Ky.) said last week that “100% of my focus is on stopping this new administration.” He made similar comments at the start of the Obama administration and blocked climate policy from getting through Congress. He also said last week that no Republican senators would vote for Biden’s infrastructure spending plan.

A clean electricity standard has been referred to as the “backbone” of Biden’s climate policy—a way to ensure his policies to decarbonize the economy outlast a future president who would seek to roll back his climate work. Advocates say hitting that benchmark is an essential milestone in getting to a carbon-free grid by 2035. Much of President Obama’s climate policy, crafted largely through regulations and executive orders, proved vulnerable to President Trump’s rollbacks.

Biden appears to have learned from those lessons and wants to chart a new course to mitigate the worst effects of climate change. He’s using his majority in the House and Senate to lock in whatever he can before the 2022 midterms, when Democrats are expected to lose the House.

To pass a clean electricity standard, virtually every Democrat must be on board, and even then, the only chance of success is to pass a bill through the budget reconciliation process that can carry a clean electricity standard. Some Senate Democrats have recently hinted that they were willing to split the bill into pieces to get it through, while others are concerned that although this approach might win some GOP support on traditional infrastructure such as roads and bridges, it would isolate the climate provisions that make up more than half of the bill.

The most durable scenario for rapid electricity-sector decarbonization is to lock in a bipartisan clean electricity standard into legislation with 60 votes in the Senate, said Mike O’Boyle, the director of electricity policy for Energy Innovation. Because that’s highly unlikely—if not impossible—there are other paths that could get the United States to the 80% goal within the next decade.

“The next best approach is to either, or in combination, pursue EPA regulation of power plant pollution from existing and new power plants as well as to take a reconciliation-based approach to a clean electricity standard where you’re basically spending federal dollars to provide incentives to drive clean electricity deployment as opposed to a mandate per se,” he said.

Either way, O’Boyle said the introduction of the clean electricity standard sets a new bar for the federal government that likely would drive industry response even if it doesn’t get enacted. He compared it to the Clean Power Plan, Obama’s initiative to limit power plant emissions. Even though the plan never came to fruition, because of a Clean Power Plan rollback, it left a legacy that continues years later and wasn’t negated by a president who prioritized fossil fuels over the climate, he said.

“It never got enacted, but it still created a titanic shift in the way utilities plan their systems and proactively reposition themselves for future carbon regulation of their electricity systems,” O’Boyle said. “I think any action by the Biden administration or by Congress through reconciliation would have a similar catalytic function over the next couple years.”

Some don’t think a clean electricity standard has a doomed future. Right now, its provisions are vague. But they can be filled in in a way that doesn’t alienate Republicans or states more hesitant toward climate policy, said Sally Benson, an engineering professor at Stanford University and an expert on low-carbon energy systems. The United States is overdue for a federal mandate that lasts through multiple administrations. The only way to ensure that happens is to get Republican support.

She said that might be possible by making the clean electricity standard more flexible. Mandate the goals, she said, not how states get there. Going 100% renewable is not going to sell in some states or with some lawmakers, she added. For some regions, flexibility will mean keeping nuclear plants open. For others, it would mean using natural gas with carbon capture, Benson said.

While it might not meet the standards some progressives seek to end all fossil fuel usage, it would have a better chance of getting enacted and remaining in place through multiple presidents, she said. In fact, a clean electricity standard would provide a chance for carbon capture, which has been at the center of Republican climate policy proposals. Benson said carbon capture is not economical now, but the mandate of a standard could encourage investments that would drive the sector forward more rapidly.

“If it’s a plan that people see as shutting the door to nuclear or to natural gas plus carbon capture, I think we will face a lot of pushback,” she said. “Make it an inclusive plan with a specific goal of getting to zero emissions and there’s not one way to do it, meaning all renewables—I think that’s the thing that could garner a lot of industrial support to make progress.”

In addition to industry, Biden’s proposed clean electricity standard would drive states to do more, said Larsen of the Rhodium Group. Several states already have their own version of a clean energy standard and have driven much of the national progress on carbon emissions reduction in the last four years, he said. Biden has set a new benchmark that some states, including those with some of the biggest economies in the United States, would now likely exceed, he said.

“It is rare for the federal government to get out in front of leading states in clean energy policy,” he said. “This is not usually how climate policy diffusion works from the state level to the federal level; usually it’s states go ahead and the federal government adopts something that’s less ambitious.”

 

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Cost is the main reason stopping Canadians from buying an electric car: Survey

Canada EV Incentives drive adoption toward the 2035 zero-emission target, with rebates, federal and provincial programs boosting affordability amid concerns over charging infrastructure, range anxiety, and battery life, according to a BNN Bloomberg-Leger survey.

 

Key Points

Canada EV incentives are rebates and tax credits reducing EV costs to accelerate zero-emission vehicle adoption nationwide.

✅ Federal and provincial rebates reduce EV purchase prices

✅ Incentives offset range, battery, and charging concerns

✅ Larger incentives correlate with higher adoption rates

 

If the federal government wants to meet its ambitious EV goals of having all cars and passenger trucks sold in Canada be zero emissions by 2035, it’s going to have to do something about the cost of these vehicles.

A new survey from BNN Bloomberg and RATESDOTCA has found that cost is the number one reason stopping Canadians from buying an electric car.

The survey, which was conducted by Leger Marketing earlier this month, asked 1,511 Canadians if they were planning to purchase a new electric vehicle in the near future. It found that just over one in four, or 26 per cent of Canadians, are planning to do so, with Atlantic Canada lagging other regions. On the other hand, 19 per cent of Canadians are planning to buy a gas/diesel/hybrid card for their next purchase. 

Those who aren’t planning on buying an EV were asked what the biggest reason for their decision was. By far, it was the price of these vehicles: 31 per cent of this group cited cost as the main reason for not electrifying their ride. Another 59 per cent of respondents cited it as a concern, but not the main one. Other reasons for not wanting to buy an electric vehicle included lack of infrastructure (18 per cent), range concerns (16 per cent), and battery life and replacement (13 per cent), and some report EV shortages and wait times too.

What’s interesting is that it’s clear that government incentives for EVs are the most powerful tool right now to drive adoption, though some argue subsidies are a bad idea for Canada. When asked if further government incentives would convince them to buy an electric vehicle, 78 per cent of those surveyed said yes.

That’s right. If more governments increased the incentives offered for buying electric vehicles, reaching the goal of only selling zero emission vehicles in Canada by 2035 would no longer be a pipe dream, despite 2035 mandate skepticism from some.

At the moment, only Quebec and B.C. offer government incentives to buy an electric vehicle, even as B.C. charging bottlenecks are predicted. The federal government offers up to a $5,000 incentive, with restrictions including a limit on the total price of the vehicle, and has signaled EV sales regulations are forthcoming. Ontario previously offered a rebate of up to $14,000, however, the popular program was cancelled when the Progress Conservative government was elected in 2018.

The cancellation led to a plunge in new electric vehicle sales in Ontario, falling more than 55 per cent in the first six months of 2019 when compared to the same time period in the previous year, according to Electric Mobility Canada.

It’s no surprise that the larger the incentive, the more Canadians will be swayed to buy an electric car. Perhaps what’s surprising is that the incentive doesn’t even have to be as large as the previous Ontario rebate was. The survey found that seven per cent of Canadians would buy an electric vehicle if they got an incentive ranging anywhere from $5,001-$7,250. A full 35 per cent said a $12,500 or higher incentive would convince them.

The majority of Canadians surveyed said they use their vehicles for leisure or commuting to work. Leisure uses include running errands and seeing friends and family, of which 43 per cent of respondents said was the primary way they used their vehicle. Meanwhile, 36 per cent said they primarily used their car to commute to work.

The survey also found that incentives were more effective at convincing younger people to buy an electric vehicle. Eighty-three per cent of those under the age of 55 could be swayed by new incentives. But for those over 55, only 66 per cent said they would change their mind. 

 

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