US Crosses the Electric-Car Tipping Point for Mass Adoption

EV Price Parity is nearing reality in Europe as subsidies, falling battery costs, higher energy density, and expanding charging infrastructure push Tesla, Volkswagen, and Renault to compete under EU CO2 regulations and fleet targets.

Key Points

EV price parity means EVs match ICE cars on total ownership cost as subsidies fade and batteries get cheaper.

✅ Battery pack costs trending toward $100/kWh

✅ EU CO2 rules and incentives accelerate adoption

✅ Charging networks reduce range anxiety and TCO

An electric Volkswagen ID.3 for the same price as a Golf. A Tesla Model 3 that costs as much as a BMW 3 Series. A Renault Zoe electric subcompact whose monthly lease payment might equal a nice dinner for two in Paris.

As car sales collapsed in Europe because of the pandemic, one category grew rapidly: electric vehicles, a shift that some analysts say could put most drivers within a decade on battery power. One reason is that purchase prices in Europe are coming tantalizingly close to the prices for cars with gasoline or diesel engines.

At the moment this near parity is possible only with government subsidies that, depending on the country, can cut more than $10,000 from the final price. Carmakers are offering deals on electric cars to meet stricter European Union regulations on carbon dioxide emissions. In Germany, an electric Renault Zoe can be leased for 139 euros a month, or $164.

Electric vehicles are not yet as popular in the United States, largely because government incentives are less generous, but an emerging American EV boom could change that trajectory. Battery-powered cars account for about 2 percent of new car sales in America, while in Europe the market share is approaching 5 percent. Including hybrids, the share rises to nearly 9 percent in Europe, according to Matthias Schmidt, an independent analyst in Berlin.

As electric cars become more mainstream, the automobile industry is rapidly approaching the tipping point, an inflection point for the market, when, even without subsidies, it will be as cheap, and maybe cheaper, to own a plug-in vehicle than one that burns fossil fuels. The carmaker that reaches price parity first may be positioned to dominate the segment.

A few years ago, industry experts expected 2025 would be the turning point. But technology is advancing faster than expected, and could be poised for a quantum leap. Elon Musk is expected to announce a breakthrough at Tesla’s “Battery Day” event on Tuesday that would allow electric cars to travel significantly farther without adding weight.

The balance of power in the auto industry may depend on which carmaker, electronics company or start-up succeeds in squeezing the most power per pound into a battery, what’s known as energy density. A battery with high energy density is inherently cheaper because it requires fewer raw materials and less weight to deliver the same range.

“We’re seeing energy density increase faster than ever before,” said Milan Thakore, a senior research analyst at Wood Mackenzie, an energy consultant which recently pushed its prediction of the tipping point ahead by a year, to 2024.

Some industry experts are even more bullish. Hui Zhang, managing director in Germany of NIO, a Chinese electric carmaker with global ambitions, said he thought parity could be achieved in 2023.

Venkat Viswanathan, an associate professor at Carnegie Mellon University who closely follows the industry, is more cautious, though EV revolution skeptics argue the revolution is overstated. But he said: “We are already on a very accelerated timeline. If you asked anyone in 2010 whether we would have price parity by 2025, they would have said that was impossible.”

This transition will probably arrive at different times for different segments of the market. High-end electric vehicles are pretty close to parity already. The Tesla Model 3 and the gas-powered BMW 3 Series both sell for about $41,000 in the United States.

A Tesla may even be cheaper to own than a BMW because it never needs oil changes or new spark plugs and electricity is cheaper, per mile, than gasoline. Which car a customer chooses is more a matter of preference, particularly whether an owner is willing to trade the convenience of gas stations for charging points that take more time. (On the other hand, owners can also charge their Teslas at home.)

Consumers tend to focus on sticker prices, and it will take longer before unsubsidized electric cars cost as little to drive off a dealer’s lot as an economy car, even for shoppers weighing whether it’s the right time to buy an electric car now.

The race to build a better battery
The holy grail in the electric vehicle industry has been to push the cost of battery packs — the rechargeable system that stores energy — below $100 per kilowatt-hour, the standard measure of battery power. That is the point, more or less, at which propelling a vehicle with electricity will be as cheap as it is with gasoline.

Current battery packs cost around $150 to $200 per kilowatt-hour, depending on the technology. That means a battery pack costs around $20,000. But the price has dropped 80 percent since 2008, according to the United States Department of Energy.

All electric cars use lithium-ion batteries, but there are many variations on that basic chemistry, and intense competition to find the combination of materials that stores the most power for the least weight.

For traditional car companies, this is all very scary. Internal combustion engines have not changed fundamentally for decades, but battery technology is still wide open. There are even geopolitical implications. China is pouring resources into battery research, seeing the shift to electric power as a chance for companies like NIO to make their move on Europe and someday, American, markets. In less than a decade, the Chinese battery maker CATL has become one of the world’s biggest manufacturers.

Everyone is trying to catch Tesla
The California company has been selling electric cars since 2008 and can draw on years of data to calculate how far it can safely push a battery’s performance without causing overheating or excessive wear. That knowledge allows Tesla to offer better range than competitors who have to be more careful. Tesla’s four models are the only widely available electric cars that can go more than 300 miles on a charge, according to Kelley Blue Book.

On Tuesday, Mr. Musk could unveil a technology offering 50 percent more storage per pound at lower cost, according to analysts at the Swiss bank UBS. If so, competitors could recede even further in the rearview mirror.

“The traditional car industry is still behind,” said Peter Carlsson, who ran Tesla’s supplier network in the company’s early days and is now chief executive of Northvolt, a new Swedish company that has contracts to manufacture batteries for Volkswagen and BMW.

“But,” Mr. Carlsson said, “there is a massive amount of resources going into the race to beat Tesla. A number, not all, of the big carmakers are going to catch up.”

The traditional carmakers’ best hope to avoid oblivion will be to exploit their expertise in supply chains and mass production to churn out economical electrical cars by the millions.

A key test of the traditional automakers’ ability to survive will be Volkswagen’s new battery-powered ID.3, which will start at under €30,000, or $35,000, after subsidies and is arriving at European dealerships now. By using its global manufacturing and sales network, Volkswagen hopes to sell electric vehicles by the millions within a few years. It plans to begin selling the ID.4, an electric sport utility vehicle, in the United States next year. (ID stands for “intelligent design.”)

But there is a steep learning curve.

“We have been mass-producing internal combustion vehicles since Henry Ford. We don’t have that for battery vehicles. It’s a very new technology,” said Jürgen Fleischer, a professor at the Karlsruhe Institute of Technology in southwestern Germany whose research focuses on battery manufacturing. “The question will be how fast can we can get through this learning curve?”

It’s not just about the batteries
Peter Rawlinson, who led design of the Tesla Model S and is now chief executive of the electric car start-up Lucid, likes to wow audiences by showing up at events dragging a rolling carry-on bag containing the company’s supercompact drive unit. Electric motor, transmission and differential in one, the unit saves space and, along with hundreds of other weight-saving tweaks, will allow the company’s Lucid Air luxury car — which the company unveiled on Sept. 9 — to travel more than 400 miles on a charge, Mr. Rawlinson said.

His point is that designers should focus on things like aerodynamic drag and weight to avoid the need for big, expensive batteries in the first place. “There is kind of a myopia,” Mr. Rawlinson said. “Everyone is talking about batteries. It’s the whole system.”

“We have been mass-producing internal combustion vehicles since Henry Ford,” said Jürgen Fleischer, a professor at the Karlsruhe Institute of Technology. “We don’t have that for battery vehicles.”

A charger on every corner would help
When Jana Höffner bought an electric Renault Zoe in 2013, driving anywhere outside her home in Stuttgart was an adventure. Charging stations were rare, and didn’t always work. Ms. Höffner drove her Zoe to places like Norway or Sicily just to see if she could make it without having to call for a tow.

Ms. Höffner, who works in online communication for the state of Baden-Württemberg, has since traded up to a Tesla Model 3 equipped with software that guides her to the company’s own network of chargers, which can fill the battery to 80 percent capacity in about half an hour. She sounds almost nostalgic when she remembers how hard it was to recharge back in the electric-vehicle stone age.

“Now, it’s boring,” Ms. Höffner said. “You say where you want to go and the car takes care of the rest.”

The European Union has nearly 200,000 chargers, far short of the three million that will be needed when electric cars become ubiquitous, according to Transport & Environment, an advocacy group. The United States remains far behind, with less than half as many as Europe, even as charging networks jostle under federal electrification efforts.

But the European network is already dense enough that owning and charging an electric car is “no problem,” said Ms. Höffner, who can’t charge at home and depends on public infrastructure.
 

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Germany Solar Boom is accelerating amid energy security pressures, with photovoltaic capacity surging as renewables displace gas. Policy incentives, grid upgrades, and storage, plus agrivoltaics and rooftop systems, position solar as cornerstone of decarbonization.

Key Points

Germany Solar Boom is rapid PV growth enhancing energy security, cutting emissions, and expanding domestic, low-carbon electricity.

✅ Targets 250 GW PV by 2032 to meet rising electricity demand.

✅ Rooftop, agrivoltaics, and BIPV reduce land use and grid stress.

✅ Diversifies supply chains beyond China; boosts storage and flexibility.

Europe is in crisis mode. Climate change, increasing demand for energy, the war in Ukraine and Russia's subsequent throttling of oil and gas deliveries have pushed the continent into a new era.

Germany has been trapped in a corner. The country relies heavily on cheap imported natural gas to run its industries. Some power plants also use gas to produce electricity. Finding enough substitutes quickly is nearly impossible.

Ideas to prevent a looming power crisis in Germany have ranged from reducing demand to keeping nuclear power plants online past their official closing date at the end of the year. Large wind turbines are doing their part, but many people don't want them in their backyard.

Green activists have long believed renewable energies are the answer to keeping the lights on. But building up these capabilities takes time. Now many experts once again see solar power as a shining light at the end of the tunnel, as global renewables set fresh records worldwide. Some say a solar boom is in the making.

Before the war in Ukraine put energy security at the forefront, the new German government had already pledged that renewable sources — wind and solar — would make up 80% of electricity production by 2030 instead of 42% today. By 2035, electricity generation should be carbon neutral.

It is an ambitious plan, but the country seems to be on its way. July was the third month in a row when solar power output soared to a record level, trade publication pv magazine reported, and clean energy's share reached about 50% in Germany according to recent assessments. For the month, photovoltaic (PV) systems generated 8.23 ​​terawatt hours of power, around a fifth of net electricity production. They were only behind lignite-fired power plants, which brought in nearly 22% of net production. 

Solar cells hanging on a modular solar house during the Solar Decathlon Europe in Wuppertal, Germany
Solar panels can come in many different shapes and sizes, and be used in many different ways

Last year, Germany added more than 5 gigawatts of solar power capacity, 10% more than in 2020. That took the total solar power capacity to 59 gigawatts, overtaking installed onshore wind power capacity in Germany, pv magazine said in January. Last year's solar production was about 9% of gross electricity consumption, according to Harry Wirth, who is head of photovoltaic modules and power plant research at the Fraunhofer Institute for Solar Energy Systems in Freiburg.

"For 2032, the government target is around 250 gigawatts of solar energy. According to their estimates, electricity consumption will increase to 715 terawatt hours by 2030," Wirth told DW. A different study by consultancy McKinsey says this is the lower limit. "So if we assume 730 terawatt hours for 2032, we would be at around 30% photovoltaic electricity in gross electricity consumption," he added. 

The energy expert also envisions great potential to install more solar panels without taking up valuable land. Besides adding them on top of parking garages or buildings, photovoltaic parts can be integrated into the exterior of buildings or even on the outside of e-vehicles. This would "not only produce electricity on surfaces already in use, but it would also create synergies in its own application," said Wirth.

Foreign investment in German solar
It is not just researchers that are taking note. Big businesses are stepping in too. In July, Portuguese clean energy firm EDP Renovaveis (EDPR) announced it had agreed to take a 70% interest in Germany's Kronos Solar Projects, a solar developer, for €250 million ($254 million).

The Munich-based company has a portfolio of 9.4 gigawatts of solar projects in different stages of development in Germany, France, the Netherlands and the UK, according to the press release announcing the purchase. Germany represents close to 50% of the acquired solar portfolio.

EDPR, which claims to be the fourth-largest renewable energy producer worldwide, said it generated 17.8 terawatt hours of clean energy in the first half of 2022.

Miguel Stilwell d'Andrade, chief executive of EDPR and its parent EDP, said they have great expectations from Germany in particular as "it is a key market in Europe with reinforced renewable growth targets." 

Fabian Karthaus is one of the first farmers in Germany to grow raspberries and blueberries under photovoltaic panels. His solar field near the city of Paderborn in northwestern Germany is 0.4 hectares (about 1 acre), but he would like to expand it to 10. He could then generate enough electricity for around 4,000 households — and provide more berries for supermarkets.

Germany was once a leader in solar power. For many years the country enjoyed a large share of the world's total solar capacities. A lot of that early success had to do with innovative government support. That support, however, proved too successful for some as a fall in wholesale electricity prices in Northern Europe hurt the profits of power companies, leading to calls for a change in the rules.

Updated regulations, and changes to the Renewable Energy Sources Act that reduced feed-in tariffs slowed things down. Feed-in tariffs usually grant long-term grid access and above-market price guarantees in an effort to support fledgling industries.

With less direct financial incentives, the industry was neglected leaving it open for competitors. The pace of solar infrastructure growth has also been hampered by issues of red tape, supply chain backlogs, a lack of skilled technicians and, despite solar-plus-storage now undercutting conventional power in Germany, a shortage of storage for electricity produced when it is not needed.

Now the war in Ukraine and Europe's dependency on Russia is refocusing efforts and "will strengthen the determination for an ambitious PV expansion," said Wirth. But the biggest challenge to the region's solar industry remains China.

Public buildings can play a big role, not just because of their size, but because the government is in charge of them

An overreliance on China
China took an early interest in photovoltaic technology and soon galloped past countries like the US, Japan and Germany thanks to huge state subsidies that manufacturers enjoyed. Today, it has become the place to go for all things solar, even as Europe turns to US solar equipment suppliers to diversify procurement.

A new report from the International Energy Agency puts it into numbers. "China has invested over $50 billion in new PV supply capacity — 10 times more than Europe — and created more than 300,000 manufacturing jobs across the solar PV value chain since 2011."

Today China has over 80% of all solar panel manufacturing capacity and is home to the top-10 suppliers of photovoltaic manufacturing equipment. Such a high concentration has led to some incredible realities, like the fact that "one out of every seven panels produced worldwide is manufactured by a single facility," according to the report.

These economies of scale have brought down costs, and the country can make solar components 35% cheaper than in Europe. This gives China outsized power and makes the industry susceptible to supply chain bottlenecks. To diversify the industry and get back some of this market, Europe needs to invest in innovation and make solar growth a top priority.

Germany has several high-tech photovoltaic manufacturers and research institutes. But it only has one manufacturer of solar cells specializing in high-performance heterojunction technology, says Wirth. Yet even though the European photovoltaic industry is fragmented and not what it once was, he is still counting on big demand for solar technology in the foreseeable future, with markets like Poland accelerating adoption across the region. 

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Germany is extending its vehicle tax exemption for electric cars until 2035, a federal move aimed at boosting EV sales, supporting the auto industry, and advancing the country’s transition to cleaner, more sustainable transportation.

Why is Germany Exempting EVs from Vehicle Tax Until 2035?

Germany is exempting electric vehicles from vehicle tax until 2035 to boost EV adoption, support its auto industry, and meet national climate targets.

✅ Encourages consumers to buy zero-emission cars

✅ Protects jobs in the automotive sector

✅ Advances Germany’s clean energy transition

Germany’s federal government has confirmed plans to extend the country’s vehicle tax exemption for electric cars until 2035, as part of a renewed push to accelerate the nation’s e-mobility transition and support its struggling automotive industry. The move, announced by Finance Minister Lars Klingbeil, comes just weeks before the existing exemption was set to expire.

“In order to get many more electric cars on the road in the coming years, we need to provide the right incentives now,” Klingbeil told the German Press Agency (DPA). “That is why we will continue to exempt electric cars from vehicle tax.”

Under the proposed law, the exemption will apply to new fully electric vehicles registered until December 31, 2030, with benefits lasting until the end of 2035. According to the Finance Ministry, the measure aims to “provide an incentive for the early purchase of a purely electric vehicle.” While popular among consumers and automakers, the plan is expected to cost the federal budget several hundred million euros in lost revenue.

Without the extension, the tax relief for new battery-electric vehicles (BEVs) would have ended on January 1, 2026, creating uncertainty for automakers and potential buyers. The urgency to pass the new legislation reflects the government’s goal to maintain Germany’s momentum toward electrification, even as the age of electric cars accelerates amid economic headwinds and fierce international competition.

The exemption’s renewal was originally included in the coalition agreement between the Christian Democratic Union (CDU), the Christian Social Union (CSU), and the Social Democratic Party (SPD). It follows two other measures from the government’s “investment booster” package—raising the maximum gross price for EV tax incentives to €100,000 and allowing special depreciation for electric vehicles. However, the vehicle tax measure was previously in jeopardy due to Germany’s tight fiscal situation. The Finance Ministry had cautioned that every proposal in the coalition deal was “subject to financing,” and a plan to end EV subsidies led to speculation that the EV tax break could be dropped altogether.

Klingbeil’s announcement coincides with an upcoming “automotive dialogue” summit at the Chancellery, hosted by Chancellor Friedrich Merz. The meeting will bring together representatives from federal ministries, regional governments, automakers advancing initiatives such as Daimler’s electrification plan across their portfolios, and trade unions to address both domestic and international challenges facing Germany’s car industry. Topics will include slowing EV sales growth in China, the ongoing tariff dispute with the United States, where EPA emissions rules are expected to boost EV sales, and strategies for strengthening Germany’s global competitiveness.

“We must now put together a strong package to lead the German automotive industry into the future and secure jobs,” Klingbeil said. “We want the best cars to continue to be built in Germany. Everyone knows that the future is electric.”

The government is also expected to revisit a proposed program to help low- and middle-income households access electric cars, addressing affordability concerns that persist across markets, modelled on France’s “social leasing” initiative. Though included in the coalition agreement, progress on that program has stalled, and few details have emerged since its announcement.

Germany’s latest tax policy move signals renewed confidence in its electric vehicle transition, despite budget constraints and a turbulent global market, as the 10-year EV outlook points to most cars being electric worldwide. Extending the exemption until 2035 sends a clear message to consumers and manufacturers alike: the country remains committed to building its clean transport future—one electric car at a time.

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Tesla Q2 2020 earnings highlight resilient electric vehicles as production and deliveries outpace legacy automakers, while Gigafactory Austin advances, solar installations slump, and energy storage, Megapack, and free cash flow expand despite COVID-19 disruptions.

Key Points

Tesla posted a fourth consecutive profit, strong cash, EV resilience, solar slump, and rising energy storage.

✅ Fourth straight profit and $418M free cash flow

✅ EV output and deliveries fell just 5% year over year

✅ Solar hit record low; storage rose 61% to 419 MWh

Tesla survived the throes of the coronavirus pandemic relatively unscathed, chalking up its fourth sequential quarterly profit for the first time on Wednesday.

On the energy front, however, things were much more complicated: Tesla reported its worst-ever quarter for solar installations but huge growth in its battery business, amid expectations for cheaper, more powerful batteries expected in coming years. CEO Elon Musk nevertheless predicted the energy business will one day rival its car division in scale.

But today, Tesla's bottom line is all about electric vehicles, and the temporary halt of activity at Tesla's Fremont factory due to local health orders didn’t put much of a dent in vehicle production and delivery. Both figures declined 5 percent compared to the same quarter in 2019. In contrast, Q2 vehicle sales at legacy carmakers Ford, GM and Fiat Chrysler declined by one-third or more year-over-year, even as the U.S. EV market share dipped in early 2024 for context.

The costs of factory closures and a $101 million CEO award milestone for Elon Musk didn’t stop Tesla from achieving $418 million in free cash flow, a major improvement over the prior quarter. Cash and cash equivalents grew by $535 million to $8.6 billion during the quarter.

Musk praised his employees for “exceptional execution.” 

“There were so many challenges, too numerous to name, but they got it done,” he said on an investor call Wednesday.

Musk also confirmed that Tesla will build a new Gigafactory in Austin, Texas, five minutes from the airport. The 2,000-acre campus will abut the Colorado River and is “basically going to be an ecological paradise,” he said. The new Texas factory will build the Cybertruck, Semi, Model 3 and Model Y for the Eastern half of North America. Fremont, California will produce the S and X, and make Model 3 and Model Y for the West, in a state where EVs exceed 20% of sales according to recent data.

Return of the Tesla solar slump

This was the first entire quarter affected by the coronavirus response, which threw the rooftop solar industry into turmoil by cutting off in-person sales. Other installers scrambled to shift to digital-first sales strategies, but Tesla had already done so months before lockdowns were imposed.

Q2, then, offers a test case on whether Tesla’s pivot to passive online sales made it better able to deal with stay-at-home orders than its peers. The other publicly traded solar installers have not yet reported their Q2 performance, but Tesla delivered its worst-ever quarterly solar figures: Installations totaled just 27 megawatts. That’s a 7 percent decline from Q2 2019, its previous worst quarter ever for solar.

Musk did not address that weak performance in his remarks to investors, opting instead to highlight the company’s late-June decision to offer the cheapest solar pricing in the country. “We’re the company to go to,” he said of rooftop solar. “It’s only going to get better later this year.”

But the sales slump indicates Tesla’s online sales model could not withstand a historically tough season for residential solar.

"Every single residential installer in the country is going to have a bad Q2 because of the initial impacts of COVID on the market," said Austin Perea, senior solar analyst at Wood Mackenzie. "It's hard to disaggregate the impacts of COVID from their own individual strategies."

Tesla's 23 percent decline in quarter-over-quarter solar installations was not as bad as the expected Q2 decline across the rooftop solar industry, Perea added.

On the vehicle side, Tesla’s sales declined less than did those of major automakers. It’s possible that the same pattern will hold for solar; a less severe drop than those seen by Sunrun or Vivint could be claimed as a victory of sorts. But this quarter made clear that Q2 2019 was not the bottom for Tesla’s solar operation, which once led the residential market as SolarCity but significantly diminished since Tesla acquired it in 2016.

Tesla currently stands in third place for residential solar installers. But No. 1 installer Sunrun said this month that it will acquire No. 2 installer Vivint Solar, making Tesla the second-largest installer by default. That major consolidation in the rooftop solar market went unremarked upon in Tesla's investor call.

Solar and energy storage revenue currently equate to just 7 percent of the company's automotive revenue. But Musk reiterated his prediction that this won’t always be the case. “Long term, Tesla Energy will be roughly the same size as Tesla Automotive,” he said on Wednesday's call.

The grid storage business offered more reason for optimism: Capacity deployed grew 61 percent from the first quarter, rising to 419 megawatt-hours. The prepackaged, large-format Megapack product turned its first profit that quarter.

"Difficult to predict" performance in the second half of 2020
Tesla withdrew its financial guidance last quarter in light of the upheaval across the global economy. It refrained from setting new guidance now.

“Although we have successfully ramped vehicle production back to prior levels, it remains difficult to predict whether there will be further operational interruptions or how global consumer sentiment will evolve, given risks to the EV boom noted by analysts, in the second half of 2020,” the earnings report notes.

The company asserted it will still deliver 500,000 vehicles this year regardless of externalities, a goal that aligns with broader EV sales momentum in 2024 trends. It already has sufficient production capacity installed to reach that, Tesla said. But with 179,387 cars delivered so far, Tesla faces an uphill climb to ship more cars in the second half.

Wall Street maintained its buoyant confidence in Tesla's share price, despite rising competition in China noted by rivals. It closed at $1,592 before the earnings announcement, rising to $1,661 in after-hours trading.

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USDA Rural Clean Energy Programs drive climate-smart infrastructure, energy efficiency, and smart grid upgrades, delivering REAP grants, renewable power, and cost savings that boost rural development, create jobs, and modernize electric systems nationwide.

Key Points

USDA programs funding renewable upgrades, efficiency projects, and grid resilience to cut costs and spur rural growth.

✅ REAP grants fund renewable and efficiency upgrades

✅ Smart grid loans strengthen rural electric resilience

✅ Projects cut energy costs and support good-paying jobs

When rural communities lean into clean energy, the path to economic prosperity is clear. Cleaner power options like solar and electric guided by decarbonization goals provide new market opportunities for producers and small businesses. They reduce energy costs for consumers and supports good-paying jobs in rural America.

USDA Rural Development programs have demonstrated strong success in the fight against climate change, as recent USDA grants for energy upgrades show while helping to lower energy costs and increase efficiency for people across the nation.

This week, as we celebrate Earth Day, we are proud to highlight some of the many ways USDA programs advance climate-smart infrastructure, including the first Clean Energy Community designation that showcases local leadership, to support economic development in rural areas.

Advancing Energy Efficiency in Rural Massachusetts

Prior to receiving a Rural Energy for America Program (REAP) grant from USDA, Little Leaf Farms in the town of Devens used a portable, air-cooled chiller to cool its greenhouses. The inefficient cooling system, lighting and heating accounted for roughly 20 percent of the farm's production costs.

USDA Rural Development awarded the farm a $38,471 REAP grant to purchase and install a more efficient air-cooled chiller. This project is expected to save Little Leaf Farms $51,341 per year and will replace 798,472 kilowatt-hours per year, which is enough energy to power 73 homes.

To learn more about this project, visit the success story: Little Leaf Farms Grows Green while Going Green | Rural Development (usda.gov).

In the Fight Against Climate Change, Students in New Hampshire Lead the Way

Students at White Mountains Regional High School designed a modern LED lighting retrofit informed by building upgrade initiatives to offset power costs and generate efficient energy for their school.

USDA Rural Development provided the school a $36,900 Economic Impact Initiative Grant under the Community Facilities Program to finance the project. Energy upgrades are projected to save 92,528 kilowatt-hours and $12,954 each year, and after maintenance reduction is factored in, total savings are estimated to be more than $20,000 annually.

As part of the project, the school is incorporating STEM (Science, Technology, Math and Engineering) into the curriculum to create long-term impacts for the students and community. Students will learn about the lighting retrofit, electricity, energy efficiency and wind energy as well as climate change.

Clean Energy Modernizes Power Grid in Rural Pennsylvania

USDA Rural Development is working to make rural electric infrastructure stronger, more sustainable and more resilient than ever before, and large-scale energy projects in New York reinforce this momentum nationwide as well. For instance, Central Electric Cooperative used a $20 million Electric Infrastructure Loan Program to build and improve 111 miles of line and connect 795 people.

The loan includes $115,153 in smart grid technologies to help utilities better manage the power grid, while grid modernization in Canada underscores North America's broader transition to cleaner, more resilient systems. Central Electric serves about 25,000 customers over 3,049 miles of line in seven counties in western Pennsylvania.

Agricultural Producers Upgrade to Clean Energy in New Jersey

Tuckahoe Turf Farms Inc. in Hammonton used a REAP grant to purchase and install a 150HP electric irrigation motor to replace a diesel motor. The project will generate 18.501 kilowatt-hours of energy.

In Asbury, North Jersey RCandD Inc. used a REAP grant to conduct energy assessments and provide technical assistance to small businesses and agricultural producers in collaboration with EnSave.

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Clean Energy Buyers Alliance 2030 Goal targets a 90% carbon-free U.S. grid, accelerating power-sector decarbonization via corporate renewable energy procurement, market and policy reforms, and customer demand to enable net-zero electrification across industries.

Key Points

The Alliance's plan to reach a 90% carbon-free U.S. electricity system by 2030 via customer-driven markets and policy.

✅ Corporate buyers scale renewable PPAs and aggregation

✅ Market and policy reforms unlock clean power access

✅ Goal aligns with net-zero and widespread electrification

The Clean Energy Buyers Association (CEBA) and the Clean Energy Buyers Institute (CEBI), which together make up the Clean Energy Buyers Alliance, have announced a profound new aspiration for impact: a 90% carbon-free U.S. electricity system by 2030 and a global community of energy customers driving the global energy transition forward.

Alongside the two organizations’ bold new vision of the future – customer-driven clean energy for all – the Alliance will super-charge the work of its predecessor organizations, the Renewable Energy Buyers Alliance (REBA) and the REBA Institute, which represent the most iconic global companies with more than $6 trillion dollars in annual revenues and 14 million employees.

“This is the decisive decade for climate action and especially for decarbonization of the power sector,” said Miranda Ballentine, CEO of CEBA and CEBI. “To achieve a net-zero economy worldwide by 2050, the United States must lead. And the power sector must accelerate toward a 2030 timeline as electrification of other industries will be driving up power use.”

In the U.S. alone, more than 60% of electricity is consumed by the commercial and industrial sectors. Institutional energy customers have accelerated the deployment of clean energy solutions over the last 10 years to achieve increasingly ambitious greenhouse gas reduction targets, even as a federal coal plan remains under debate, and further cement the critical role of customers in decarbonizing the energy system. The Clean Energy Buyers Association Deal Tracker shows that 7.9 GW of new corporate renewable energy project announcements in the first three quarters of this year are equivalent to 40% of all new carbon free energy capacity added in the U.S. so far in 2021.

“With our new vision of customer-driven clean energy for all, we are also unveiling new organization brands,” Ballentine continued. “I’m excited to announce that REBA will become CEBA—the Clean Energy Buyers Association—and will focus on activating our community of energy customers and partners to deploy market and policy solutions for a carbon-free energy system. The REBA Institute will become the Clean Energy Buyers Institute (CEBI) and will focus on solving the toughest market and policy barriers to achieving a carbon-free energy system in collaboration with policymakers, leading philanthropies, and energy market stakeholders. Together, CEBA and CEBI will make up the new Clean Energy Buyers Alliance.”

To decarbonize the U.S. electricity system 90% by 2030, a goal aligned with California's 100% carbon-free mandate efforts, and to activate a community of customers driving clean energy around the world, the Clean Energy Buyers Alliance will drive three critical transformations to:

Unlock markets so that energy customers can use their buying power and market-influence, building on a historic U.S. climate deal this year, to accelerate electricity decarbonization.

Catalyze communities of energy customers to actively choose clean energy through Mission Innovation collaborations and to do more together than they could on their own.

Decarbonize the grid for all, since not every energy customer can or will use their buying power to choose clean energy.

“The Clean Energy Buyers Alliance is setting the bar for what energy buyers, utilities and governments should and need to be doing to achieve a carbon-free energy future,” said Michael Terrell, CEBA board chair and Director of Energy at Google. “This ambitious approach is a critical step in tackling climate change. The time for meaningful climate action is now and we must collectively be bolder and more ambitious in our actions in both the public and private sectors – starting today.”

This new vision of customer-driven clean energy for all is an unprecedented opportunity for every member of the Clean Energy Buyers Alliance community – from energy customers to providers to manufacturers – to all parties up and down the energy supply chain to lead the evolution of a new energy economy, which will require incentives to double investment in clean energy to rise to $4 trillion by 2030.

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