US Crosses the Electric-Car Tipping Point for Mass Adoption


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EV Tipping Point signals the S-curve shift to mainstream adoption as new car sales pass 5%, with the US joining Europe and China; charging infrastructure, costs, and supply align to accelerate electric car market penetration.

 

Key Points

The EV tipping point is when fully electric cars reach about 5% of new sales, triggering rapid S-curve adoption.

✅ 5% of new car sales marks start of mass adoption

✅ Follows S-curve seen in phones, LEDs, internet

✅ Barriers ease: charging, cost declines, model availability

 

Many people of a certain age can recall the first time they held a smartphone. The devices were weird and expensive and novel enough to draw a crowd at parties. Then, less than a decade later, it became unusual not to own one.

That same society-altering shift is happening now with electric vehicles, according to a Bloomberg analysis of adoption rates around the world. The US is the latest country to pass what’s become a critical EV tipping point: an EV inflection point when 5% of new car sales are powered only by electricity. This threshold signals the start of mass EV adoption, the period when technological preferences rapidly flip, according to the analysis.

For the past six months, the US joined Europe and China — collectively the three largest car markets — in moving beyond the 5% tipping point, as recent U.S. EV sales indicate. If the US follows the trend established by 18 countries that came before it, a quarter of new car sales could be electric by the end of 2025. That would be a year or two ahead of most major forecasts.

How Fast Is the Switch to Electric Cars?
19 countries have reached the 5% tipping point, and an earlier-than-expected shift is underway—then everything changes

Why is 5% so important? 
Most successful new technologies — electricity, televisions, mobile phones, the internet, even LED lightbulbs — follow an S-shaped adoption curve, with EVs going from zero to 2 million in five years according to market data. Sales move at a crawl in the early-adopter phase, then surprisingly quickly once things go mainstream. (The top of the S curve represents the last holdouts who refuse to give up their old flip phones.)

Electric cars inline tout
In the case of electric vehicles, 5% seems to be the point when early adopters are overtaken by mainstream demand. Before then, sales tend to be slow and unpredictable, and still behind gas cars in most markets. Afterward, rapidly accelerating demand ensues.

It makes sense that countries around the world would follow similar patterns of EV adoption. Most impediments are universal: there aren’t enough public chargers, grid capacity concerns linger, the cars are expensive and in limited supply, buyers don’t know much about them. Once the road has been paved for the first 5%, the masses soon follow.

Thus the adoption curve followed by South Korea starting in 2021 ends up looking a lot like the one taken by China in 2018, which is similar to Norway after its first 5% quarter in 2013. The next major car markets approaching the tipping point this year include Canada, Australia, and Spain, suggesting that within a decade many drivers could be in EVs worldwide. 

 

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Spain Breaks Gas Link with Wind and Solar

Spain has broken its reliance on fossil gas as soaring wind and solar energy drive Europe’s lowest wholesale electricity prices, reducing emissions, stabilizing the grid, and advancing renewable power, energy independence, and clean transition goals across the EU.

 

How Has Spain Broken the Gas Link with Wind and Solar??

Spain has broken the link between gas and power prices by rapidly expanding wind and solar generation, which now supplies nearly half its electricity, cutting fossil fuel influence by 75% since 2019 and reducing power costs 32% below the EU average.

✅ Wind and solar cut fossil influence by 75% since 2019

✅ Power prices 32% below EU average in 2025

✅ Renewables meet nearly half of national electricity demand

 

Spain has emerged as one of Europe’s most affordable electricity markets, largely due to its rapid expansion of wind and solar power. By decoupling its wholesale electricity prices from volatile fossil gas and coal, Spain has achieved a 32 percent lower average wholesale price than the EU average in the first half of 2025. This remarkable shift marks a dramatic turnaround from 2019, when Spain had some of the highest power prices in Europe.

According to new data, the influence of fossil fuels on Spain’s electricity prices has fallen by 75 percent since 2019, mirroring how renewables have surpassed fossil fuels in Europe over the same period, dropping from 75 percent of hours tied to gas costs to just 19 percent in early 2025. “Spain has broken the ruinous link between power prices and volatile fossil fuels, something its European neighbours are desperate to do,” said Dr. Chris Rosslowe, Senior Energy Analyst at Ember.

The change is driven by a surge in renewable generation. Between 2019 and mid-2025, Spain added more than 40 gigawatts of new solar and wind capacity—second only to Germany, whose power market is twice the size. Wind and solar now meet nearly half (46 percent) of Spain’s electricity demand, compared with 27 percent six years ago. As a result, fossil generation has fallen to 20 percent of total demand, well below the levels seen in other major economies such as Germany (41 percent) and Italy (43 percent).

This renewable growth has also cut Spain’s dependence on imported fuels. In the past five years, new solar and wind plants have avoided 26 billion cubic metres of gas imports, saving €13.5 billion—five times the amount the country invested in transmission infrastructure over the same period. The Central Bank of Spain estimated that wholesale electricity prices would have been 40 percent higher in 2024 if renewables had not displaced fossil generation, and neighboring France has seen negative prices during periods of renewable surplus.

August 2025 marked a historic milestone: Spain recorded a full month without coal-fired generation for the first time. A decade earlier, coal accounted for a quarter of the nation’s electricity supply. Gas use has also declined steadily, from 26% of demand in 2019 to 19% this year.

However, the system still faces challenges. Following the April 28th Iberian blackout, Spain has relied more heavily on gas-fired plants to stabilize the grid. These services—such as voltage control and balancing—have proven to be expensive, with costs doubling since the blackout and accounting for 57 percent of the average electricity price in May 2025, up from 14 percent the previous year. Curtailment of renewables has also tripled, reaching 7.2 percent of generation between May and July.

Despite being Europe’s fourth-largest electricity market, Spain ranks only 13th in battery storage capacity, underscoring the need for further investment in clean flexibility solutions, such as grid-scale batteries to provide flexibility and stronger interconnections. Post-blackout reforms aim to address this weakness and ensure the gains from renewable integration are not lost.

“Spain risks sliding back into costly gas reliance amid post-blackout fears,” warned Rosslowe. “Boosting grids and batteries will help Spain break free from fossil dependency for good.”

With record-low electricity prices and one of the fastest decoupling rates in Europe, Spain’s experience demonstrates how large-scale wind and solar adoption can reshape energy economics—and offers a roadmap for other nations seeking to escape the volatility of fossil fuels.

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AZ goes EV: Rate of electric car ownership relatively high in Arizona

Arizona Electric Vehicle Ownership is surging, led by EV adoption, charging stations growth, state incentives, and local manufacturers; yet rural infrastructure gaps and limited fast-charging plugs remain key barriers to convenient, statewide electrification.

 

Key Points

Arizona Electric Vehicle Ownership shows rising EV adoption and incentives, but rural fast-charging access still lags.

✅ 28,770 EVs registered; sixth per 1,000 residents statewide

✅ 385 fast chargers; 1,448 Level 2 plugs; many not 24/7

✅ Incentives: lower registration, HOV access, utility rebates

 

For a mostly red state, Arizona has a lot of blue-state company when it comes to states ranked by electric vehicle ownership, according to recent government data.

Arizona had 28,770 registered electric vehicles as of June, according to the U.S. Department of Energy's Alternative Fuels Data Center, the seventh-highest number among states. When ownership is measured per 1,000 residents, Arizona inches up a notch to sixth place, with just over four electric vehicles per 1,000 people.

That rate put Arizona just behind Oregon and Colorado and just ahead of Nevada and Vermont. California was in the lead by far, with California's EV and charging lead reflected in 425,300 registered electric vehicles, or one for every 10.7 residents.

Arizona EV enthusiasts welcomed the ranking, which they said they have seen reflected in steady increases in group membership, but said the state can do better, even amid soaring U.S. EV sales this year.

"Arizona is growing by leaps and bounds in major areas, but still struggling out there in the hinterlands," said Jerry Asher, vice president of the Tucson Electric Vehicle Association.

He and others said the biggest challenge in Arizona, as in much of the country, is the lack of readily available charging stations for electric vehicles.

Currently, there are 385 public fast-charging plugs and 1,448 non-fast-charging plugs in the state, where charging networks compete to expand access, said Diane Brown, executive director with the Arizona Public Interest Research Group Education Fund. And many of those "are not available 24 hours a day, often making EV charging less convenient to the public," she said.

And in order for the state to hit 10% EV ownership by 2030, one scenario outlined by Arizona PIRG, the number of charging stations would need to grow significantly.

"According to the Arizona PIRG Education Fund, to support a future in which 10% of Arizona's vehicles are EVs – a conservative target for 2030 – Arizona will need more than 1,098 fast-charging plugs and 14,888 Level 2 plugs," Brown said.

This will require local, state and federal policies, as EVs challenge state power grids, to make "EV charging accessible, affordable, and easy," she said.

But advocates said there are several things working in their favor, even as an EV boom tests charging capacity across the country today. Jim Stack, president of the Phoenix Electric Auto Association, said many of the current plug-ins charging stations are at stores and libraries, places "where you would stop anyway."

"We have a good charging infrastructure and it keeps getting better," Stack said.

One way Asher said Arizona could be more EV-friendly would be to add charging stations at hotels, RV parks and shopping centers. In Tucson, he said, the Culinary Dropout and Jersey Mike's restaurants have already begun offering free electric vehicle charging to customers, Asher said.

While they push for more charging infrastructure, advocates said improving technology and lower vehicle expenses are on their side, as post-2021 electricity trends reshape costs, helping to sway more Arizonans to purchase an electric vehicle in recent years.

"The batteries are getting better and lower in cost as well as longer-lasting," Stack said. He said an EV uses about 50 cents of electricity to cover the same number of miles a gas-burning car gets from a gallon of gas – currently selling for $3.12 a gallon in Arizona, according to AAA.

In addition, the state is offering incentives to electric vehicle buyers.

"In AZ we get reduced registration on electric vehicles," Stack said. "It's about $15 a year compared to $300-700 a year for gas and diesel cars."

Electric vehicle owners also "get 24/7 access to HOV lanes, even with one person," he said. And utilities like Tucson Electric Power offer rebates and incentives for home charging stations, according to a report by the National Conference of State Legislatures, and neighboring New Mexico's EV benefits underscore potential economic gains for the region.

Stack also noted that Arizona is now home to three eclectic vehicle manufacturers: Lucid, which makes cars in Casa Grande, Nikola, which makes trucks in Phoenix and Coolidge, and Electra Meccanica, which plans to build the three-wheeled SOLO commuter in Mesa.

"We get clear skies. No oil changes, no muffler work, no transmission, faster acceleration. No smog or smog tests," Stack said. "It's priceless."

 

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Electric cars don't need better batteries. America needs better charging networks

EV charging anxiety reflects concerns beyond range anxiety, focusing on charging infrastructure, fast chargers, and network reliability during road trips, from Tesla Superchargers to Electrify America stations across highways in the United States.

 

Key Points

EV charging anxiety is worry about finding reliable fast chargers on public networks, not just limited range.

✅ Non-Tesla networks vary in uptime and plug-and-charge reliability.

✅ Charging deserts complicate route planning on long highway stretches.

✅ Sync stops: align rest breaks with fast chargers to save time.

 

With electric cars, people often talk about "range anxiety," and how cars with bigger batteries and longer driving ranges will alleviate that. I just drove an electric car from New York City to Atlanta, a distance of about 950 miles, and it taught me something important. The problem really isn't range anxiety. It's anxiety around finding a convenient and working chargers on America's still-challenged EV charging networks today.

Back in 2019, I drove a Tesla Model S Long Range from New York City to Atlanta. It was a mostly uneventful trip, thanks to Tesla's nicely organized and well maintained network of fast chargers that can fill the batteries with an 80% charge in a half hour or less. Since then, I've wanted to try that trip again with an electric car that wasn't a Tesla, one that wouldn't have Tesla's unified charging network to rely on.
I got my chance with a Mercedes-Benz EQS 450+, a car that is as close to a direct competitor to the Tesla Model S as any. And while I made it to Atlanta without major incident, I encountered glitchy chargers, called the charging network's customer service twice, and experienced some serious charging anxiety during a long stretch of the Carolinas.

Long range
The EPA estimated range for the Tesla I drove in 2019 was 370 miles, and Tesla's latest models can go even further.

The EQS 450+ is officially estimated to go 350 miles on a charge, but I beat that handily without even trying. When I got into the car, its internal displays showed a range estimate of 446 miles. On my trip, the car couldn't stretch its legs quite that far, because I was driving almost entirely on highways at fairly high speeds, but by my calculations, I could have gone between 370 and 390 miles on a charge.

I was going to drive over the George Washington Bridge then down through New Jersey, Delaware, Virginia then North Carolina and South Carolina. I figured three charging stops would be needed and, strictly speaking, that was correct. The driving route laid out by the car's navigation system included three charging stops, but the on-board computers tended push things to the limit. At each stop, the battery would be drained to a little over 10% or so. (I learned later this is a setting I could adjust to be more conservative if I'd wanted.)

But I've driven enough electric cars to have some concerns. I use public chargers fairly often, and I know they're imperfect, and we need to fix these problems to build confidence. Sometimes they aren't working as well as they should. Sometimes they're just plain broken. And even if the car's navigation system is telling you that a charger is "available," that can change at any moment. Someone else can pull into the charging spot just a few seconds before you get there.
I've learned to be flexible and not push things to the limit.

On the first day, when I planned to drive from New York to Richmond, Virginia, no charging stop was called for until Spotsylvania, Virginia, a distance of nearly 300 miles. By that point, I had 16% charge left in the car's batteries which, by the car's own calculation, would have taken me another 60 miles.

As I sat and worked inside the Spotsylvania Town Centre mall I realized I'd been dumb. I had already stopped twice, at rest stops in New Jersey and Delaware. The Delaware stop, at the Biden Welcome Center, had EV fast chargers, as the American EV boom accelerates nationwide. I could have used one even though the car's navigation didn't suggest it.

Stopping without charging was a lost opportunity and it cost me time. If I'm going to stop to recharge myself why not recharge the car, too?
But that's the thing, though. A car can be designed to go 350 miles or more before needing to park whereas human beings are not. Elementary school math will tell you that at highway speeds, that's nearly six hours of driving all at once. We need bathrooms, beverages, food, and to just get out and move around once in a while. Sure, it's physically possible to sit in a car for longer than that in one go, but most people in need of speed will take an airplane, and a driver of an EQS, with a starting price just north of $100,000, can almost certainly afford the ticket.

I stopped for a charge in Virginia but realized I could have stopped sooner. I encountered a lot of other electric cars on the trip, including this Hyundai Ioniq 5 charging next to the Mercedes.

I vowed not to make that strategic error again. I was going to take back control. On the second day, I decided, I would choose when I needed to stop, and would look for conveniently located fast chargers so both the EQS and I could get refreshed at once. The EQS's navigation screen pinpointed available charging locations and their maximum charging speeds, so, if I saw an available charger, I could poke on the icon with my finger and add it onto my route.

For my first stop after leaving Richmond, I pulled into a rest stop in Hillsborough, North Carolina. It was only about 160 miles south from my hotel and I still had half of a full charge.

I sipped coffee and answered some emails while I waited at a counter. I figured I would take as long as I wanted and leave when I was ready with whatever additional electricity the car had gained in that time. In all, I was there about 45 minutes, but at least 15 minutes of that was used trying to get the charger to work. One of the chargers was simply not working at all, and, at another one, a call to Electrify America customer service -- the EV charging company owned by Volkswagen that, by coincidence, operated all the chargers I used on the trip -- I got a successful charging session going at last. (It was unclear what the issue was.)

That was the last and only time I successfully matched my own need to stop with the car's. I left with my battery 91% charged and 358 miles of range showing on the display. I would only need to stop once more on way to Atlanta and not for a long time.

Charging deserts
Then I began to notice something. As I drove through North Carolina and then South Carolina, the little markers on the map screen indicating available chargers became fewer and fewer. During some fairly long stretches there were none showing at all, highlighting how better grid coordination could improve coverage.

It wasn't an immediate concern, though. The EQS's navigation wasn't calling for me to a charge up again until I'd nearly reached the Georgia border. By that point I would have about 11% of my battery charge remaining. But I was getting nervous. Given how far it was between chargers my whole plan of "recharging the car when I recharge myself" had already fallen apart, the much-touted electric-car revolution notwithstanding. I had to leave the highway once to find a gas station to use the restroom and buy an iced tea. A while later, I stopped for lunch, a big plate of "Lexington Style BBQ" with black eyed peas and collard greens in Lexington, North Carolina. None of that involved charging because there no chargers around.

Fortunately, a charger came into sight on my map while I still had 31% charge remaining. I decided I would protect myself by stopping early. After another call to Electrify America customer service, I was able to get a nice, high-powered charging session on the second charger I tried. After about an hour I was off again with a nearly full battery.

I drove the last 150 miles to Atlanta, crossing the state line through gorgeous wetlands and stopping at the Georgia Welcome Center, with hardly a thought about batteries or charging or range.

But I was driving $105,000 Mercedes. What if I'd been driving something that cost less and that, while still going farther than a human would want to drive at a stretch, wouldn't go far enough to make that trip as easily, a real concern for those deciding if it's time to buy an electric car today. Obviously, people do it. One thing that surprised me on this trip, compared to the one in 2019, was the variety of fully electric vehicles I saw driving the same highways. There were Chevrolet Bolts, Audi E-Trons, Porsche Taycans, Hyundai Ioniqs, Kia EV6s and at least one other Mercedes EQS.

Americans are taking their electric cars out onto the highways, as the age of electric cars gathers pace nationwide. But it's still not as easy as it ought to be.

 

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Renewables Are Ready to Deliver a Renewable World - Time for Action for 100% Renewable Energy Globally

100% Renewable Energy Transition unites solar, wind, hydropower, geothermal, and bioenergy with storage, smart grids, and sector coupling, delivering decarbonization, energy security, and lower LCOE amid post-Fukushima policy shifts and climate resilience goals.

 

Key Points

It is a pathway using all renewables plus storage and grids to fully decarbonize power, heat, transport, and industry.

✅ Integrates solar, wind, hydro, geothermal, and bioenergy

✅ Uses storage, smart grids, and sector coupling for reliability

✅ Requires enabling policies, finance, and rapid deployment

 

Renewable energy organizations representing different spheres of the renewable energy community have gathered on the occasion of the tenth anniversary of the Great East Japan Earthquake and Fukushima nuclear accident to emphasize that renewable energies are not only available in abundance, with global renewable power on course to shatter more records, but ready to deliver a renewable world.

The combination of all renewable technologies, be it bioenergy, geothermal energy, hydropower, ocean energy, solar energy or wind power, in particular in combination with storage options, can satisfy all energy needs of mankind, be it for power, heating/cooling, transportation, or industrial processes.

Renewables have seen tremendous growth rates and cost reduction over the past two decades, but there are still many barriers that need to be addressed for a faster renewable energy deployment to eventually achieve global 100% renewable energy, as outlined in an on the road to 100% renewables initiative that charts the path. It is up to political decision-makers to create the legislative and regulatory conditions so that the renewable energy community can act as fast as needed.

Such rapid switch towards renewables is not only a must in light of nuclear risks and the growing threats of climate change, but also the necessary response to the current pandemic situation. And it will allow those hundreds of millions of humans in unserved areas to get for the first time ever access to modern energy services, as noted by a new IRENA report that details how renewables can decarbonise the energy sector and improve lives.

Speakers from the renewable energy community presented today in a joint webinar that a renewable future is a realistic vision, representing:

Energy Watch Group, Global100RE Platform, Global100RE Strategy Group, International Geothermal Association, ISEP Japan, REN Alliance, World Bioenergy Association, World Wind Energy Association.

Dr. Tetsunari Iida, Director of the Institute for Sustainable Energy Policies ISEP Japan:

Ten years ago, on 11 March 2021, the Great East Japan Earthquake and Fukushima Daiichi Nuclear Power Plant accident occurred. It is a "coincidence of global history" that it now coincides with the starting point of the 100% renewable energy initiative that is accelerating around the world.

The world has changed dramatically since 311. Germany, Italy, Switzerland, Taiwan, South Korea, China and many other countries were all shocked by 311 and shifted their focus from nuclear power to renewable energy, and in the U.S. clean energy industries are setting sights on market majority to accelerate this trend. The next ten years will be the decade in which this perception will rapidly become the "new reality". 311 was the "starting point" for a structural energy shift in world history.

Hans-Josef Fell, former MP, President of the Energy Watch Group and co-initiator of the Global100RE Strategy Group:

The disasters of Fukushima and Chernobyl are urging the entire world to quickly end the use of atomic energy, and many call for a fossil fuel lockdown to catalyze a climate revolution alongside the transition. Contrary to what is often claimed, nuclear energy cannot make a contribution to climate protection, but only creates immense problems with toxic radioactivity emissions, nuclear waste, atomic bomb material and the dangers of a nuclear catastrophe. In contrast, 100% renewable energies until 2030 can help achieve climate protection and a simultaneous nuclear phase-out, according to a recently published statement by a world-leading group of energy researchers from the USA, EU and Australia.

Their research suggests that a 100% renewable energy supply, including storage systems, can provide full energy security for all of mankind by 2030 and will even be cheaper than the existing nuclear and fossil energy supply, and with over 30% of global electricity already from renewables, momentum is strong. The only requirement for implementation is the right decisions taken by decision makers both in governments and industry. All technical and economic prerequisites for a disruptive conversion of the global energy supply to 100% renewable energies are already in place.

Hon. Peter Rae AO, President of WWEA and Honorary Chairman of the REN Alliance:

40 years ago, the idea of developing nuclear power appealed to me as a non-polluting method of generating electricity. So I studied it. How to deal with waste and how to ensure it would not create a danger to life. Along came Chernobyl and other accidents. Storage of waste was leaving dangerous hiding places while some waste was alleged to be dumped at sea. I became more and more concerned. There were demonstrations that the existing methods were dangerous and required very strict construction and operational tolerances - up went the cost. Long delays and huge cost increases. I had visited nuclear power stations and talked to expert proponents in UK, France, US, Taiwan and Australia, and debates such as New Zealand's electricity future reflect similar concerns. The more I did the more certain I became that it was not the way to go. Then Fukushima put the dangers and cost beyond doubt.

Let's get on with the rollover to renewables.

Dr. Marit Brommer, Executive Director of the International Geothermal Association IGA:

The IGA is proud to work with all renewable energy associations to continuously provide a unified voice to a cleaner energy future. The Geothermal sector is proven to be a partner of choice for many locations in the world serving baseload power and clean heat to customers. We are particularly interested in the increased attention system integration gets, which underpins the importance of all renewables coming together at events such as the webinar organised by the WWEA.

Christian Rakos, President of the World Bioenergy Association:

The IPCC has emphasized the important role of sustainable bioenergy for climate protection. Recent advances in technology allow us to use feedstock from forestry, wood processing and agricultural production in an efficient and clean way. Today, bioenergy already contributes 12 - 13% to global final energy demand. Importantly, contribution from bioenergy is more than 5 times as much as nuclear energy worldwide. Together with other renewable energy technologies such as solar, wind, geothermal and hydropower, bioenergy can increase the contribution in a substantial way to meet the energy demands of all end use sectors and meet the international energy and climate goals.

Stefan Gsanger, Secretary General of the World Wind Energy Association and Co-chair of the Global100RE Platform:

The switch to a renewable energy future requires new political and economic thinking: from centralised structures with few large actors towards decentralised, participatory models with millions of communities and citizens playing an active role, not only as consumers but also as producers of energy. To make this new paradigm the predominant energy paradigm is the true challenge of the energy transformation which we as the world community are facing. If we manage this shift well and on time, billions of people across the globe, in industrialised and developing countries alike, will benefit and will face a bright future.

 

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Electric vehicles: recycled batteries and the search for a circular economy

EV Battery Recycling and Urban Mining enable a circular economy by recovering lithium-ion materials like nickel, cobalt, and lithium, building a closed-loop supply chain that lowers emissions, reduces costs, and strengthens sustainable EV manufacturing.

 

Key Points

Closed-loop recovery of lithium-ion metals to cut emissions, costs, and supply risk across the EV battery supply chain.

✅ Cuts lifecycle emissions via circular, closed-loop battery materials

✅ Secures nickel, cobalt, lithium for resilient EV supply chains

✅ Lowers costs and dependency on mining; boosts sustainability

 


Few people have had the sort of front-row seat to the rise of electric vehicles as JB Straubel.

The softly spoken engineer is often considered the brains behind Tesla: it was Straubel who convinced Elon Musk, over lunch in 2003, that electric vehicles had a future. He then served as chief technology officer for 15 years, designing Tesla’s first batteries, managing construction of its network of charging stations and leading development of the Gigafactory in Nevada. When he departed in 2019, Musk’s biographer Ashlee Vance said Tesla had not only lost a founder, but “a piece of its soul”.

Straubel could have gone on to do anything in Silicon Valley. Instead, he stayed at his ranch in Carson City, Nevada, a town once described by former resident Mark Twain as “a desert, walled in by barren, snow-clad mountains” without a tree in sight.

At first glance it is not the most obvious location for Redwood Materials, a start-up Straubel founded in 2017 with a formidable mission bordering on alchemy: to break down discarded batteries and reconstitute them into a fresh supply of metals needed for new electric vehicles.

His goal is to solve the most glaring problem for electric vehicles. While they are “zero emission” when being driven, the mining, manufacturing and disposal process for batteries could become an environmental disaster for the industry as the technology goes mainstream.

JB Straubel is betting part of his Tesla fortune that Redwood can play an instrumental role in the circular economy
“It’s not sustainable at all today, nor is there really an imminent plan — any disruption happening — to make it sustainable,” Straubel says. “That always grated on me a little bit at Tesla and it became more apparent as we ramped everything up.”

Redwood’s warehouse is the ultimate example of how one person’s trash is another person’s treasure. Each weekday, two to three heavy-duty lorries drop off about 60 tonnes worth of old smartphones, power tools and scooter batteries. Straubel’s team of 130 employees then separates out the metals — including nickel, cobalt and lithium — pulverises them and treats them with chemicals so they can re-enter the supply chain as the building blocks for new lithium-ion batteries.

The metals used in batteries typically originate in the Democratic Republic of Congo, Australia and Chile, and emerging sources such as Alberta’s lithium potential are being explored, dug out of open-pit mines or evaporated from desert ponds. But Straubel believes there is another “massive, untapped” source: the garages of the average American. He estimates there are about 1bn used batteries in US homes, sitting in old laptops and mobile phones — all containing valuable metals.


In the Redwood’s warehouse, Straubel’s team separates out the metals, including nickel, so they can re-enter the supply chain
The process of breaking down these batteries and repurposing them is known as “urban mining”. To do this at scale is a gargantuan task: the amount of battery material in a high-end electric vehicle is roughly 10,000 times that of a smartphone, according to Gene Berdichevsky, chief executive of battery materials start-up Sila Nano. But, he adds, the amount of cobalt used in a car battery is about 30 times less than in a phone battery, per kilowatt hour. “So for every 300 smartphones you collect, you have enough cobalt for an EV battery.”

Redwood is also building a network of industrial partners, including Amazon, electric bus maker Proterra and e-bike maker Specialized, to receive their scrap, even as GM and Ford battery strategies highlight divergent approaches across the industry. It already receives e-waste from, and sends back repurposed materials to, Panasonic, which produces battery cells just 50 miles north at the Tesla Gigafactory.

Straubel is betting part of his Tesla fortune that Redwood can play an instrumental role in the emergence of “the circular economy” — a grand hope born in the 1960s that society can re-engineer the way goods are designed, manufactured and recycled. The concept is being embraced by some of the world’s largest companies including Apple, whose chief executive Tim Cook set an objective “not to have to remove anything from the earth to make the new iPhones” as part of its pledge to be carbon-neutral by 2030.

If the circular economy takes root, today’s status quo will look preposterous to future generations. The biggest source of cobalt at the moment is the DRC, where it is often extracted in both large industrial mines and also dug by hand using basic tools. Then it might be shipped to Finland, home to Europe’s largest cobalt refinery, before heading to China where the majority of the world’s cathode and battery production takes place. From there it can be shipped to the US or Europe, where battery cells are turned into packs, then shipped again to automotive production lines.

All told, the cobalt can travel more than 20,000 miles from the mine to the automaker before a buyer places a “zero emission” sticker on the bumper.

Despite this, independent studies routinely say electric vehicles cause less environmental damage than their combustion engine counterparts. But the scope for improvement is vast: Straubel says electric car emissions can be more than halved if their batteries are continually recycled.

In July, Redwood accelerated its mission, raising more than $700m from investors so it could hire more than 500 people and expand operations. At a valuation of $3.7bn, the company is now the most valuable battery recycling group in North America. This year it expects to process 20,000 tonnes of scrap and it has already recovered enough material to build 45,000 electric vehicle battery packs.

Advocates say a circular economy could create a more sustainable planet and reduce mountains of waste. In 2019 the World Economic Forum estimated that “a circular battery value chain” could account for 30 per cent of the emissions cuts needed to meet the targets set in the Paris accord and “create 10m safe and sustainable jobs around the world” by 2030.

Kristina Church, head of sustainable solutions at Lombard Odier Investment Managers, says transportation is “central” to creating a circular economy, not only because it accounts for a sixth of global CO2 emissions but because it intersects with mining and the energy grid.

“For the world to hit net zero — by 2050 you can’t do it with just resource efficiency, switching to EVs and clean energy, there’s still a gap,” Kunal Sinha, head of copper and electronics recycling at miner Glencore says. “That gap can be closed by driving the circular economy, changing how we consume things, how we reuse things, and how we recycle.

“Recycling plays a role,” he adds. “Not only do you provide extra supply to close the demand gap, but you also close the emissions gap.”

Although niche today, urban mining is set to become mainstream this decade given the broad political support for electric vehicles, an EV inflection point and policies to address climate change. Jennifer Granholm, US secretary of energy, has called for “a national commitment” to building a domestic supply chain for lithium-based batteries.

It is part of the Biden administration’s goal to reach 100 per cent clean electricity by 2035 and net zero emissions by 2050. Granholm has also said the global market for clean energy technologies will be worth $23tn by the end of this decade and warned that the US risks “bring[ing] a knife to a gunfight” as rival countries, particularly China, step up their investments, while Canada’s EV opportunity is to capitalize on the U.S. auto sector’s abrupt pivot.

In Europe, regulators emphasise environmental and societal concerns — such as the looming threat of job losses in Germany if carmakers stop producing combustion engines. Meanwhile, Beijing is subsidising the sector to boost sales of electric vehicles by 24 per cent every year for the rest of the decade, according to McKinsey.

This support, however, could have unintended consequences.

A shortage of semiconductors this year demonstrated the vulnerability of the “just-in-time” automotive supply chain, with global losses estimated at more than $110bn. The chip shortage is a harbinger of a much larger disruption that could be caused by bottlenecks for nickel, cobalt and lithium supply risks as every carmaker looks to electrify their vehicle portfolio.

Electric car sales last year accounted for just 4 per cent of the global total. That is projected to expand to 34 per cent in 2030, underscoring the accelerating EV timeline, and then swell to 70 per cent a decade later, according to BloombergNEF.

“There is going to be a mass scramble for these materials,” says Paul Anderson, a professor at the University of Birmingham. “Everyone is panicking about how to get their technology on to the market and there is not enough thought [given] to recycling.”

Monica Varman, a clean tech investor at G2 Venture Partners, estimates that demand for battery metals will exceed supply in two to three years, leading to a “crunch” lasting half a decade as the market reacts by redesigning batteries with sustainable materials. Recycled materials could help ease supply concerns, but analysts believe it will only be enough to cover 20 per cent of demand at most over the next decade.

So far, only a handful of start-ups besides Redwood have emerged to tackle the challenge of reconstituting discarded materials. One is Li-Cycle, based in Toronto and founded in 2016, reflecting Canada-U.S. collaboration in EV supply chains, which earlier this year raised more than $600m in a merger with a special purpose acquisition company valuing it at $1.7bn. Li-Cycle has already lined up partnerships with 14 automotive and battery companies, including Ultium, a joint venture between General Motors and LG Chem.

Tim Johnston, Li-Cycle chair, says the group’s plan is to create facilities it calls “spokes” around North America, where it will collect used batteries and transform them into “black mass” — the powder form of lithium, nickel, cobalt and graphite. Then it will build larger hubs where it can reprocess more than 95 per cent of the substance into battery-grade material.

Without urban mining at scale, Johnston worries that the coming shortages will be like the 1973 Arab oil embargo, when US petrol prices quadrupled within four months, imposing what the US state department described as “structural challenges to the stability of whole national economies”.

“Oil you can actually turn back on relatively quickly — it doesn’t take that long to develop a well and to start pumping oil,” says Johnston. “But if you look at the timeline that it takes to develop a lithium asset, or a cobalt asset, or a nickel asset, it’s a minimum of five years.

“So not only do you have the potential to have the same sort of implications of the oil embargo,” he adds, “but [the effects] could be prolonged.”

Beyond aiding supply constraints and helping the environment, urban mining could also prove cheaper. A 2018 study on the recycling of gold and copper from discarded TV sets in China found the process was 13 times more economical than virgin mining.

Straubel points out that the concentration of valuable material is considerably higher in existing batteries versus mined materials.

“With rock and ores or brines, you have very low concentrations of these critical materials,” he says. “We’re starting with something that already is quite high concentration and also has all the interesting materials together in the right place. So it’s really a huge leg up over the problem mining has.”

The top-graded lithium found in mines today are just 2 to 2.5 per cent lithium oxide, whereas in urban mining the concentration is four to five times that, adds Li-Cycle’s Johnston.

Still, the process of extracting valuable materials from discarded products is complicated by designs that fail to consider their end of life. “Today, the design parameters are for quick assembly, for cost, for quality, fit and finish,” says Ed Boyd, head of the experience design group at Dell, the computer company. Some products take 20 or 30 minutes to disassemble — so laborious that it becomes impractical.

His team is now investigating ways to “drastically” cut back the number of materials used and make it so products can be taken apart in under a minute. “That’s actually not that hard to do,” he says. “We just haven’t had disassembly as a design parameter before.”

‘Monumental task’
While few dismiss the circular economy out of hand, there are plenty of sceptics who doubt these processes can be scaled up quickly enough to meet near-exponential demand for clean energy technologies in the next decade. “Recycling sounds very sexy,” says Julian Treger, chief executive of mining company Anglo Pacific. “But, ultimately, [it] is like smelting and refining. It’s a value added processing piece which doesn’t generally have enormous margins.”

Brian Menell, the founder of TechMet, a company that invests in mining, processing and recycling of technology metals and is partly owned by the US government, calls it “a monumental task”. “In 10 years’ time a fully optimised developed lithium-ion recycling battery industry will maybe provide 25 per cent of the battery metal requirements for the electric vehicle industry,” he says. “So it will be a contributor, but it’s not a solution.”

The real volume could be created when the industry recycles more electric vehicle batteries. But they last an average of 15 years, so the first wave of batteries will not reach their end of life and become available for recycling for some time. This extended timeline could be enough for technologies to develop, but it also creates risks. G2 Ventures’ Varman says recycling processes being developed now, for today’s batteries, risk being made redundant if chemistries evolve quickly.

Even getting consistent access to discarded car batteries could be a challenge, as older cars are often exported for reuse in developing countries, according to Hans Eric Melin, the founder of consultancy Circular Energy Storage.

Melin found that nearly a fifth of the roughly 400,000 Nissan Leaf electric cars produced by the end of 2018 are now registered in Ukraine, Russia, Jordan, New Zealand and Sri Lanka — places where getting a hold of the batteries at end-of-life is harder.

Berdichevsky of Sila Nano says his aim is to make EV batteries that last 30 years. If that can be accomplished, pent-up demand for recycling will be less onerous and costs will fall, helping to make electric vehicles more affordable. “In the future we’ll replace the car, but not the battery; of that I’m very confident,” he says. “We haven’t even scratched the surface of the battery age, in terms of what we can do with longevity and recycling.”

 

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U.S. Electric Vehicle Sales Soar Into 2024

U.S. EV Sales Growth reflects rising consumer demand, expanding market share, new tax credits, and robust charging infrastructure, as automakers boost output and quarterly sales under the Inflation Reduction Act drive adoption across states.

 

Key Points

It is the rise in U.S. EV sales and market share, driven by incentives, charging growth, and automaker investment.

✅ Quarterly EV sales and share have risen since Q3 2021.

✅ Share topped 10% in Q3 2023, with states far above.

✅ IRA credits and chargers lower costs and boost adoption.

 

Contrary to any skepticism, the demand for electric vehicles (EVs) in the United States is not dwindling. Data from the Alliance for Automotive Innovation highlights a significant and ongoing increase in EV sales from 2021 through the third quarter of 2023. An upward trend in quarterly sales (depicted as bars on the left axis) and EV sales shares (illustrated by the red line on the right axis) is evident. Sales surged from about 125,000 in Q1 2021 to 185,000 in Q4 2021, and from around 300,000 in Q1 2023 to 375,000 by Q3 2023. Notably, by Q3 2023, annual U.S. EV sales exceeded 1 million for the first time, a milestone often cited as the tipping point for mass adoption in the U.S., marking a 58% increase over the same period in 2022.

EV sales have shown consistent quarterly growth since Q3 2021, and the proportion of EVs in total light-duty vehicle sales is also on the rise. EVs’ share of new sales increased from roughly 3% in Q1 2021 to about 7% in 2022, and further to over 10% in Q3 2023, though they are still behind gas cars in overall market share, for now. For context, according to the U.S. Environmental Protection Agency’s Automotive Trends Report, EVs have reached a 10% market share more quickly than conventional hybrids without a plug, which took about 25 years.

State-level data also indicates that several states exceed national averages in EV sales. California, for example, saw EVs comprising nearly 27% of sales through September 2023, even as a brief Q1 2024 market share dip has been noted nationally. Additionally, 12 states plus the District of Columbia had EV sales shares between 10% and 20% through Q3 2023.

EV sales data by automaker reveal that most companies sold more EVs in Q2 or Q3 2023 than in any previous quarter, mirroring global growth that went from zero to 2 million in five years. Except for Ford, each automaker sold more EVs in the first three quarters of 2023 than in all of 2022. EV sales in Q3 2023 notably increased compared to Q3 2022 for companies like BMW, Tesla, and Volkswagen.

Despite some production scalebacks by Ford and General Motors, these companies, along with others, remain dedicated to an electric future and expect to sell more EVs than ever. The growing consumer interest in EVs is also reflected in recent surveys by McKinsey, J.D. Power, and Consumer Reports, and echoed in Europe where the share of electric cars grew during lockdown months, showing an increasing intent to purchase EVs and a declining interest in gasoline vehicles.

Furthermore, the Inflation Reduction Act of 2022 introduces new tax credits, potentially making EVs more affordable than gasoline counterparts. Investments in charging infrastructure are also expected to increase, especially as EV adoption could drive a 38% rise in U.S. electricity demand, with over $21 billion allocated to boost public chargers from around 160,000 in 2023 to nearly 1 million by 2030.

The shift to EVs is crucial for reducing climate pollution, enhancing public health, and generating economic benefits and jobs, and by 2021 plug-in vehicles had already traveled 19 billion miles on electricity, underscoring real-world progress toward these goals. The current data and trends indicate a robust and positive future for EVs in the U.S., reinforcing the need for strong standards to further encourage investment and consumer confidence in electric vehicles.

 

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