How France aims to discourage buying of Chinese EVs


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France EV Bonus Eligibility Rules prioritize lifecycle carbon footprint, manufacturing emissions, battery sourcing, and transport impacts, reshaping electric car incentives and excluding many China-made EVs while aiming for WTO-compliant, low-emission industrial policy.

 

Key Points

France's EV bonus rules score lifecycle emissions to favor low-carbon models and limit incentives for China-made EVs.

✅ Scores energy, assembly, transport, and battery criteria

✅ Likely excludes China-made EVs with coal-heavy production

✅ Aims to align incentives with WTO-compliant climate goals

 

France has published new eligibility rules for electric car incentives to exclude EVs made in China, even though carmakers in Europe do not have more affordable rival models on the French market.


WHY IS FRANCE REVISING ITS EV BONUS ELIGIBILITY RULES?
The French government currently offers buyers a cash incentive of between 5,000 and 7,000 euros in cash for eligible models to get more electric cars on the road, at a total cost of 1 billion euros ($1.07 billion) per year.

However, in the absence of cheap European-made EVs, a third of all incentives are going to consumers buying EVs made in China, a French finance ministry source said. The trend has helped spur a Chinese EV push into Europe and a growing competitive gap with domestic producers.

The scheme will be revamped from Dec. 15 to take into account the carbon emitted in a model's manufacturing process.

President Emmanuel Macron and government ministers have made little secret that they want to make sure French state cash is not benefiting Chinese carmakers.


WHAT DO THE NEW RULES DO?
Under the new rules, car models will be scored against government-set thresholds for the amount of energy used to make their materials, in their assembly and transport to market, as well as what type of battery the vehicle has.

Because Chinese industry generally relies heavily on coal-generated electricity, the criteria are likely to put the bonus out of Chinese carmakers' reach.

The government, which is to publish in December the names of models meeting the new standards, says that the criteria are compliant with WTO rules because exemptions are allowed for health and environmental reasons, and similar Canada EV sales regulations are advancing as well.


WILL IT DO ANYTHING?
With Chinese cars estimated to cost 20% less than European-made competitors, the bonus could make a difference for vehicles with a price tag of less than 25,000 euros, amid an accelerating global transition to EVs that is reshaping price expectations.

But French car buyers will have to wait because Stellantis' (STLAM.MI) Slovakia-made e-C3 city car and Renault's (RENA.PA) France-made R5 are not due to hit the market until 2024.

Nonetheless, many EVs made in China will remain competitive even without the cash incentive, reflecting projections that within a decade many drivers could be in EVs.

With a starting price of 30,000 euros, SAIC group's (600104.SS) MG4 will be less expensive than Renault's equivalent Megane compact car, which starts at 38,000 euros - or 33,000 euros with a 5,000-euro incentive.

Since its 46,000-euro starting price is just below the 47,000-euro price threshold for the bonus, Tesla's (TSLA.O) Y model - one of the best selling electric vehicles in France - could in theory also be impacted by the new rules for vehicles made in China.

S&P Global Mobility analyst Lorraine Morard said that even if most Chinese cars are ineligible for the bonus they would probably get 7-8% of France's electric car market next year, even as the EU's EV share continues to rise, instead of 10% otherwise.

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UK firm plans to operate Vietnam mega wind power project by 2025

ThangLong Wind Project Vietnam targets $12b, 3,400 MW offshore wind in Binh Thuan, aligned with PDP8, 2025-2028 timeline, EVN grid integration, and private transmission lines to support renewable energy growth and local industry.

 

Key Points

A $12b, 3,400 MW offshore wind farm off Binh Thuan, aiming first power by 2025 and full capacity by 2028.

✅ 20-60 km offshore; 30-55 m water depth site

✅ Seeks licenses for private transmission lines, beyond EVN

✅ 50% local spend; boosts supply chain and jobs

 

U.K. energy firm Enterprize Energy, reflecting momentum in UK offshore wind, wants to begin operating its $12-billion offshore wind power project in central Vietnam by the end of 2025.
Company chairman Ian Hatton proposed the company’s ThangLong Wind Project in the central province of Binh Thuan be included in Vietnam’s 8th National Power Development Plan, which is being drafted at present, so that at least part of the project can begin operations by the end of 2025 and all of it by 2028.

Renewable energy is a priority in the development plan that the Ministry of Industry and Trade will submit to the government next month. About 37.5 percent of new energy supply in the next decade will come from renewable energy, aligning with wind leading the power mix trends globally, it envisages.

However, due to concerns of overload to the national grid, and as build-outs like North Sea wind farms show similar coordination needs, Hatton, at a Wednesday meeting with Prime Minister Nguyen Xuan Phuc and U.K. Minister of State for Trade Policy Greg Hands, proposed the government gives Enterprize Energy licenses to develop transmission lines to handle future output.

Developing transmission lines in Vietnam has been the exclusive preserve of the national utility Vietnam Electricity (EVN), and large domestic projects such as the Hoa Binh hydropower expansion have typically aligned with this framework.

The 3,400-megawatt ThangLong Wind Project is to be located between 20 and 60 kilometers off the coast of Binh Thuan, mirroring international interest where Japanese utilities in UK offshore wind have scaled similar assets, at a depth of 30-55 meters. Enterprize Energy had said wind resources in this area exceed its expectations.

The project’s construction is expected to stimulate Vietnam’s economic growth, and experiences from U.S. offshore wind competitiveness suggest improving economics, with 50 percent of construction and operational expenses made locally.

Vietnam needs $133.3 billion over the next decade for building new power plants and expanding the grid to meet the growing demand for electricity, while regional agreements like a Bangladesh power supply deal illustrate rising demand, the ministry has estimated.

 

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Ontario to Reintroduce Renewable Energy Projects 5 Years After Cancellations

Ontario Renewable Energy Procurement 2024 will see the IESO secure wind, solar, and hydro power to meet rising electricity demand, support transit electrification, bolster grid reliability, and serve manufacturing growth across the province.

 

Key Points

A provincial IESO initiative to add 2,000 MW of clean power and plan 3,000 MW more to meet rising demand.

✅ IESO to procure 2,000 MW from wind, solar, hydro

✅ Exploring 3,000 MW via upgrades and expansions

✅ Demand growth ~2% yearly; electrification and industry

 

After the Ford government terminated renewable energy contracts five years ago, despite warnings about wind project cancellation costs that year, Ontario's electricity operator, the Independent Electricity System Operator (IESO), is now planning to once again incorporate wind and solar initiatives to address the province's increasing power demands.

The IESO, responsible for managing the provincial power supply, is set to secure 2,000 megawatts of electricity from clean sources, which include wind, solar, and hydro power, as wind power competitiveness increases across Canada. Additionally, the IESO is exploring the possibilities of reacquiring, upgrading, or expanding existing facilities to generate an additional 3,000 MW of electricity in the future.

These new power procurement efforts in Ontario aim to meet the rising energy demand driven by transit electrification and large-scale manufacturing projects, even as national renewable growth projections were scaled back after Ontario scrapped its clean energy program, which are expected to exert greater pressure on the provincial grid.

The IESO projects a consistent growth in demand of approximately two percent per year over the next two decades. This growth has prompted the Ford government, amid debate over Ontario's electricity future in the province, to take proactive measures to prevent potential blackouts or disruptions for both residential and commercial consumers.

This renewed commitment to renewable energy represents a significant policy shift for Premier Doug Ford, reflecting his new stance on wind power over time, who had previously voiced strong opposition to wind turbines and pledged to dismantle all windmills in the province. In 2018, shortly after taking office, the government terminated 750 renewable energy contracts that had been signed by the previous Liberal government, incurring fees of $230 million for taxpayers.

At the time, the government cited reasons such as surplus electricity supply and increased costs for ratepayers as grounds for contract cancellations. Premier Ford expressed pride in the decision, echoing a proud of cancelling contracts stance, claiming that it saved taxpayers $790 million and eliminated what he viewed as detrimental wind turbines that had negatively impacted the province's energy landscape for 15 years.

The Ontario government's new wind and solar energy procurement initiatives are scheduled to commence in 2024, following a court ruling on a Cornwall wind farm that spotlighted cancellation decisions.

 

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What the U.S. can learn from the U.K. about wind power

U.S. Offshore Wind Power Strategy leverages UK offshore wind lessons, contract auctions, and supply chains to scale renewable energy, build wind farms, cut emissions, create jobs, and modernize the grid to meet 2030 climate goals.

 

Key Points

U.S. plan to scale offshore wind via UK-style contracts, turbines, and supply chains to meet 2030 clean energy goals

✅ Contract-for-difference price guarantees de-risk projects

✅ Scale turbines and ports to cut LCOE and boost capacity

✅ Build coastal grids, transmission, and workforce by 2030

 

As President Joe Biden’s administration puts its muscle behind wind power with plans to develop large-scale wind farms along the entire United States coastline, the administration can look at how the windiest nation in Europe is transforming its energy grid for an example of how to proceed.

In the search for renewable sources of energy, the United Kingdom has embraced wind power. In 2020, the country generated as much as 24 percent of its electricity from wind power across the grid — enough to supply 18.5 million homes, according to government statistics. 

With usually reliable winds, the U.K. currently has the highest number of offshore turbines installed in the world, with China at a close second.

Experts and industry leaders say it offers valuable lessons on creating a viable market for wind power at the ambitious scale the Biden administration hopes to meet in order to confront climate change and help transition the U.S. economy to renewable energy.

“The U.S. is going to benefit hugely from the early investment that European governments have put into offshore wind,” said Oliver Metcalfe, a wind power analyst at BloombergNEF in London, an independent research group.

Big American plans
On Oct. 13, the White House announced ambitious offshore wind plans to lease federal waters off of the East and West Coasts and Gulf of Mexico to develop commercial wind farms.

The move is part of Biden’s goal to have 30,000 megawatts of offshore wind power produced in the United States by 2030, with projects such as New York's record-setting approval highlighting the momentum. The White House says that would generate enough electricity to power more than 10 million homes and in the process create 77,000 jobs. 

But there is a chasm between where the U.S. is now and where it wants to be within the next decade when it comes to offshore wind power.

“We’re the first generation to understand the science and implications of climate change and we’re the last generation to be able to do something about it.”

The U.S. is not new to wind power; onshore wind in states such as Texas, Oklahoma and Iowa supplied 8.2 percent of the country’s total electricity generation in 2020, according to the U.S. Department of Energy. 

But despite its long coastlines, offshore wind has been a largely untapped resource in the U.S. With a population of about 332 million people, the U.S. currently has just two operational offshore wind farms — off Rhode Island and Virginia — with the capacity to produce 42 megawatts of electricity between them, far from the 1 gigawatt on-grid milestone many are watching. 

In contrast, the U.K., with a population of 67 million people, has 2,297 offshore wind turbines with the capacity to produce 10,415 megawatts of electricity.

Power station or a park?
Just outside of central Glasgow, the host city for the U.N. climate change conference known as COP26, the fruits of years of effort to move away from fossil fuels can be seen and heard

International financiers, including the World Bank are helping developing countries scale wind projects to meet climate goals.

Whitelee Windfarm, the U.K.’s largest onshore wind farm, spreads across 30 square miles on the Eaglesham Moor and includes more than 80 miles of trails for walking, cycling and horseback riding.

With its 539 megawatt capacity, it generates enough electricity for 350,000 homes — more than half the population of Glasgow. 

On a recent gusty fall day, Ian and Fiona Gardner, both 71, were walking their dogs among the wind farm’s 360-foot-tall turbines  

“This is a major contribution to Scotland, to become independent from oil by 2035,” Ian Gardner, an accountant, said. 

Thanks to the rapid technological advances in turbine technology, this wind farm that was completed in 2009, is now practically old school. The latest crop of onshore turbines typically generate double the current capacity of Whitelee’s turbines.

“It took us 20 years to build 2 gigawatts of power. And we’re going to double that in five  years,” said McQuade, an economist. “We can do that because machines are big, efficient, cheap and the supply chain is there.” 

The biggest operational offshore wind farm in the world right now, Hornsea Project One, is about 75 miles off England’s Yorkshire coast in the North Sea.

Owned and operated by Orsted, a former Danish oil and gas giant, in partnership with Global Infrastructure Partners, its 174 turbines have the capacity to generate 1.2 gigawatts — enough to power over 1 million homes and roughly equivalent to a nuclear power plant. 

Benj Sykes, Vice President of U.K. Offshore Wind at Orsted, called Hornsea One a “game changer” in a recent phone interview, citing it as an example of how the industry has scaled up its output to compete with traditional power plants.

But massive projects like Hornsea One took decades to get up and running, as well as government help. According to Malte Jansen, a research associate at the Centre of Environmental Policy at Imperial College London, the British government helped facilitate a “paradigm shift” in renewable energy in 2013.

The electricity market reform policy set up a framework to incentivize investment in offshore wind farms by creating an auction system that guarantees electricity prices to developers in 15-year contracts, alongside new contract awards that add 10 GW to the U.K. grid. 

This means there is no upside in terms of market price fluctuation, but there is no downside either. The policy essentially “de-risked the investment,” Jansen said.

The state contracts allowed the industry to innovate and learn how to develop even larger and more efficient turbines with blades that stretch as long as 267 feet, about three-quarters the size of a U.S. football field. 

While this approach helped companies and investors, it will also have an unintended beneficiary — the U.S., Metcalfe from BloombergNEF said. 

Developers are “taking the lessons they’ve learned building projects in Europe, the cost reductions that they’ve achieved building projects in Europe and are now bringing those to the U.S. market,” he said.

 

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Electric vehicles can fight climate change, but they’re not a silver bullet: U of T study

EV Adoption Limits highlight that electric vehicles alone cannot meet emissions targets; life cycle assessment, carbon budgets, clean grids, public transit, and battery materials constraints demand broader decarbonization strategies, city redesign, and active travel.

 

Key Points

EV Adoption Limits show EVs alone cannot hit climate targets; modal shift, clean grids, and travel demand are essential.

✅ 350M EVs by 2050 still miss 2 C goals without major mode shift

✅ Grid demand rises 41%, requiring clean power and smart charging

✅ Battery materials constraints need recycling, supply diversification

 

Today there are more than seven million electric vehicles (EVs) in operation around the world, compared with only about 20,000 a decade ago. It’s a massive change – but according to a group of researchers at the University of Toronto’s Faculty of Applied Science & Engineering, it won’t be nearly enough to address the global climate crisis. 

“A lot of people think that a large-scale shift to EVs will mostly solve our climate problems in the passenger vehicle sector,” says Alexandre Milovanoff, a PhD student and lead author of a new paper published in Nature Climate Change. 

“I think a better way to look at it is this: EVs are necessary, but on their own, they are not sufficient.” 

Around the world, many governments are already going all-in on EVs. In Norway, for example, where EVs already account for half of new vehicle sales, the government has said it plans to eliminate sales of new internal combustion vehicles by 2025. The Netherlands aims to follow suit by 2030, with France and Canada's EV goals aiming to follow by 2040. Just last week, California announced plans to ban sales of new internal combustion vehicles by 2035.

Milovanoff and his supervisors in the department of civil and mineral engineering – Assistant Professor Daniel Posen and Professor Heather MacLean – are experts in life cycle assessment, which involves modelling the impacts of technological changes across a range of environmental factors. 

They decided to run a detailed analysis of what a large-scale shift to EVs would mean in terms of emissions and related impacts. As a test market, they chose the United States, which is second only to China in terms of passenger vehicle sales. 

“We picked the U.S. because they have large, heavy vehicles, as well as high vehicle ownership per capita and high rate of travel per capita,” says Milovanoff. “There is also lots of high-quality data available, so we felt it would give us the clearest answers.” 

The team built computer models to estimate how many electric vehicles would be needed to keep the increase in global average temperatures to less than 2 C above pre-industrial levels by the year 2100, a target often cited by climate researchers. 

“We came up with a novel method to convert this target into a carbon budget for U.S. passenger vehicles, and then determined how many EVs would be needed to stay within that budget,” says Posen. “It turns out to be a lot.” 

Based on the scenarios modelled by the team, the U.S. would need to have about 350 million EVs on the road by 2050 in order to meet the target emissions reductions. That works out to about 90 per cent of the total vehicles estimated to be in operation at that time. 

“To put that in perspective, right now the total proportion of EVs on the road in the U.S. is about 0.3 per cent,” says Milovanoff. 

“It’s true that sales are growing fast, but even the most optimistic projections of an electric-car revolution suggest that by 2050, the U.S. fleet will only be at about 50 per cent EVs.” 

The team says that, in addition to the barriers of consumer preferences for EV deployment, there are technological barriers such as the strain that EVs would place on the country’s electricity infrastructure, though proper grid management can ease integration. 

According to the paper, a fleet of 350 million EVs would increase annual electricity demand by 1,730 terawatt hours, or about 41 per cent of current levels. This would require massive investment in infrastructure and new power plants, some of which would almost certainly run on fossil fuels in some regions. 

The shift could also impact what’s known as the demand curve – the way that demand for electricity rises and falls at different times of day – which would make managing the national electrical grid more complex, though vehicle-to-grid strategies could help smooth peaks. Finally, there are technical challenges stemming from the supply of critical materials for batteries, including lithium, cobalt and manganese. 

The team concludes that getting to 90 per cent EV ownership by 2050 is an unrealistic scenario. Instead, what they recommend is a mix of policies, rather than relying solely on a 2035 EV sales mandate as a singular lever, including many designed to shift people out of personal passenger vehicles in favour of other modes of transportation. 

These could include massive investment in public transit – subways, commuter trains, buses – as well as the redesign of cities to allow for more trips to be taken via active modes such as bicycles or on foot. They could also include strategies such as telecommuting, a shift already spotlighted by the COVID-19 pandemic. 

“EVs really do reduce emissions, which are linked to fewer asthma-related ER visits in local studies, but they don’t get us out of having to do the things we already know we need to do,” says MacLean. “We need to rethink our behaviours, the design of our cities, and even aspects of our culture. Everybody has to take responsibility for this.” 

The research received support from the Hatch Graduate Scholarship for Sustainable Energy Research and the Natural Sciences and Engineering Research Council of Canada.

 

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What to know about DOE's hydrogen hubs

U.S. Clean Hydrogen Hubs aim to scale production, storage, transport, and use as DOE and the Biden administration fund regional projects under the infrastructure law, blending green and blue hydrogen, carbon capture, renewables, and pipelines.

 

Key Points

Federally funded regional projects to make, move, and use low-carbon hydrogen via green, blue, and pink routes.

✅ $7B DOE funding via infrastructure law

✅ Mix of green, blue, pink hydrogen pathways

✅ Targets 10M metric tons annually by 2030

 

New details are emerging about the Biden administration’s landmark plans to build out a U.S. clean hydrogen industry.

On Friday, the Department of Energy named the seven winners of $7 billion in federal funds to establish regional hydrogen hubs. The hubs — funded through the infrastructure law — are part of the administration’s efforts to jump-start an industry it sees as key to achieving climate goals like the goal of 100 percent clean electricity by 2035 set by the administration. The aim is to demonstrate everything from the production and storage of hydrogen to its transport and consumption.

“All across the country, from coast to coast, in the heartland, we’re building a clean energy future here in America, not somewhere else,” President Joe Biden said while announcing the hubs in Philadelphia.

From 79 initial proposals, DOE chose the following: the Mid-Atlantic Hydrogen Hub, Appalachian Hydrogen Hub, California Hydrogen Hub, Gulf Coast Hydrogen Hub, Heartland Hydrogen Hub, Midwest Hydrogen Hub and Pacific Northwest Hydrogen Hub.

Many of the winning proposals are backed by state government leaders and industry partners, and by Southeast cities that have ramped up clean energy purchases in recent years as well. The Midwest hub, for example, is a coalition of Illinois, Indiana and Michigan — supported by politicians like Illinois Gov. J.B. Pritzker (D), as well as such companies as Air Liquide, Ameren Illinois and Atlas Agro. The mid-Atlantic hub is supported by Democratic members of Congress representing the region, including Delaware Sens. Chris Coons and Tom Carper and Rep. Lisa Blunt Rochester.

The administration hopes the hubs will produce 10 million metric tons of “clean” hydrogen annually by 2030. But much about the projects remains unknown — including how trends like cheap batteries for solar could affect clean power supply — and dependent on negotiations with DOE.


A win for ‘blue’ hydrogen?
Nearly all hydrogen created in the U.S. today is extracted from natural gas through steam methane reformation. The emissions-intensive process produces what is known as “grey” hydrogen — or “blue” hydrogen when combined with carbon capture and storage.

Four recipients — the Appalachian, Gulf Coast, Heartland and Midwest hydrogen hubs — include blue hydrogen in their plans, though the infrastructure law only mandated one.

That has drawn the ire of environmentalists, who argue blue hydrogen is not emissions-free, partly because of the potential for methane leaks during the production process.

“This is worse than expected,” Clean Energy Group President Seth Mullendore said after the recipients were announced Friday. “The fact that more than half the hubs will be using fossil gas is outrageous.”

Critics have also pointed out that many of the industry partners backing the hub projects include oil and gas companies. The coalitions are a mix of private-sector groups — often including renewable energy developers — and government stakeholders. Proposals have also looped in universities, utilities, environmental groups, community organizations, labor unions and tribal nations, among others.

“The massive build out of hydrogen infrastructure is little more than an industry ploy to rebrand fracked gas,” said Food & Water Watch Policy Director Jim Walsh in a statement Friday. “In a moment when every political decision that we make must reject fossil expansion, the Biden administration is going in the opposite direction.”

The White House has emphasized that roughly two-thirds of the $7 billion pot is “associated” with the production of “green” hydrogen, which uses electricity from renewable sources. Two of the chosen proposals — in California and the Pacific Northwest — are making green hydrogen their focus, reflecting advances such as offshore green hydrogen being pursued by industry leaders, while three other hubs plan to include green hydrogen alongside hydrogen made with natural gas (blue) or nuclear energy (pink).

Many hubs plan to use several methods for hydrogen production, and globally, projects like Brazil's green hydrogen plant highlight the scale of investment, but the exact mix may change depending on which projects make it through the DOE negotiations process. The Midwest hub, for example, told E&E News it’s pursuing an “all-of-the-above” strategy and has projects for green, blue and “pink” hydrogen. The mid-Atlantic hub in southeastern Pennsylvania, Delaware and New Jersey will also generate hydrogen with nuclear reactors.

Energy Secretary Jennifer Granholm has described clean hydrogen as a fresh business opportunity, especially for the natural gas industry, which has supported the concept of sending hydrogen to market through its pipeline network. Lawmakers like Sen. Joe Manchin (D-W.Va.) — who said the Appalachian hub will make West Virginia the “new epicenter of hydrogen” — have pushed for continuing to use natural gas to make hydrogen in his state.

“Natural gas utilities are committed to exploring all options for emissions reduction as demonstrated by the 39 hydrogen pilot projects already underway and are eager to participate in a number of the hubs,” said American Gas Association President and CEO Karen Harbert in a statement Friday.

Green hydrogen also has faced criticism. Some groups argue that the renewable resources needed to produce green hydrogen are limited, even with sources such as wind, solar and hydropower technology, so funding should be reserved for applications that cannot be easily electrified, mostly industrial processes. There also is uncertainty about how the Treasury Department will handle hydrogen made from grid electricity — which can include power from fossil fuel plants — in its upcoming guidance on the first-ever tax credit for clean hydrogen production.

“Even the cleanest forms of hydrogen present serious problems,” Walsh said. “As groundwater sources are drying up across the country, there is no reason to waste precious drinking water resources on hydrogen when there are cheaper, cleaner energy sources that can facilitate a real transition off fossil fuels.”

But Angelina Galiteva, CEO of the hub in drought-prone California, said hydrogen will enable the state “to increase renewable penetration to reach all corners of the economy,” noting parallel initiatives such as Dubai's solar hydrogen plans that illustrate the potential.

“Transitioning to renewable clean hydrogen will pose significantly less stress on water resources than remaining on the current fossil path,” she said.

 

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Elon Musk says cheaper, more powerful electric vehicle batteries are 3 years off

Tesla Battery Day Innovations detail larger cylindrical EV cells with higher energy density, greater power, longer range, cobalt-free chemistry, automated manufacturing, battery recycling, and lower cost per kWh to enable an affordable electric car.

 

Key Points

Tesla Battery Day innovations are new EV cells and methods to cut costs, extend range, and scale production.

✅ Larger cylindrical cells: 5x energy, 6x power, 16% more range

✅ Automation and recycling to cut battery cost per kWh

✅ Near-zero cobalt chemistry, in-house cell factories worldwide

 

Elon Musk described a new generation of electric vehicle batteries that will be more powerful, longer lasting, and half as expensive as the company’s current cells at Tesla’s “Battery Day”.

Tesla’s new larger cylindrical cells will provide five times more energy, six times more power and 16% greater driving range, Musk said, adding that full production is about three years away.

“We do not have an affordable car. That’s something we will have in the future. But we’ve got to get the cost of batteries down,” Musk said.

To help reduce cost, Musk said Tesla planned to recycle battery cells at its Nevada “gigafactory,” while reducing cobalt – one of the most expensive battery materials – to virtually zero. It also plans to manufacture its own battery cells at several highly automated factories around the world.

The automaker plans to produce the new cells via a highly automated, continuous-motion assembly process, according to Drew Baglino, Tesla senior vice-president of powertrain and energy engineering, a contrast with GM and Ford battery strategies in the broader market today.

Speaking at the event, during which Musk outlined plans to cut costs and reiterated a huge future for Tesla's energy business during the presentation, the CEO acknowledged that Tesla does not have its new battery design and manufacturing process fully complete.

The automaker’s shares slipped as Musk forecast the change could take three years. Tesla has frequently missed production targets.

Tesla expects to eventually be able to build as many as 20m electric vehicles a year, aligning with within-a-decade EV adoption outlooks cited by analysts. This year, the entire auto industry expects to deliver 80m cars globally.

At the opening of the event, which drew over 270,000 online viewers, Musk walked on stage as about 240 shareholders – each sitting in a Tesla Model 3 in the company parking lot – honked their car horns in approval.

As automakers shift from horsepower to kilowatts to comply with stricter environmental regulations amid an age of electric cars that appears ahead of schedule, investors are looking for evidence that Tesla can increase its lead in electrification technology over legacy automakers who generate most of their sales and profits from combustion-engine vehicles.

While average electric vehicle prices have decreased in recent years thanks to changes in battery composition and evidence that they are better for the planet and household budgets, they are still more expensive than conventional cars, with the battery estimated to make up a quarter to a third of an electric vehicle’s cost.

Some researchers estimate that price parity, or the point at which electric vehicles are equal in value to internal combustion cars, is reached when battery packs cost $100 per kilowatt hour (kWh), a potential inflection point for mass adoption.

Tesla’s battery packs cost $156 per kWh in 2019, according to electric vehicle consulting firm Cairn Energy Research Advisors, with some studies noting that EVs save money over time for consumers, which would put the cost of a 90-kWh pack at around $14,000.

Tesla is also building its own cell manufacturing facility at its new factory in Germany in addition to the new plant in Fremont.

 

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