Olympus to Use 100% Renewable Electricity

Germany Solar Boom is accelerating amid energy security pressures, with photovoltaic capacity surging as renewables displace gas. Policy incentives, grid upgrades, and storage, plus agrivoltaics and rooftop systems, position solar as cornerstone of decarbonization.

Key Points

Germany Solar Boom is rapid PV growth enhancing energy security, cutting emissions, and expanding domestic, low-carbon electricity.

✅ Targets 250 GW PV by 2032 to meet rising electricity demand.

✅ Rooftop, agrivoltaics, and BIPV reduce land use and grid stress.

✅ Diversifies supply chains beyond China; boosts storage and flexibility.

Europe is in crisis mode. Climate change, increasing demand for energy, the war in Ukraine and Russia's subsequent throttling of oil and gas deliveries have pushed the continent into a new era.

Germany has been trapped in a corner. The country relies heavily on cheap imported natural gas to run its industries. Some power plants also use gas to produce electricity. Finding enough substitutes quickly is nearly impossible.

Ideas to prevent a looming power crisis in Germany have ranged from reducing demand to keeping nuclear power plants online past their official closing date at the end of the year. Large wind turbines are doing their part, but many people don't want them in their backyard.

Green activists have long believed renewable energies are the answer to keeping the lights on. But building up these capabilities takes time. Now many experts once again see solar power as a shining light at the end of the tunnel, as global renewables set fresh records worldwide. Some say a solar boom is in the making.

Before the war in Ukraine put energy security at the forefront, the new German government had already pledged that renewable sources — wind and solar — would make up 80% of electricity production by 2030 instead of 42% today. By 2035, electricity generation should be carbon neutral.

It is an ambitious plan, but the country seems to be on its way. July was the third month in a row when solar power output soared to a record level, trade publication pv magazine reported, and clean energy's share reached about 50% in Germany according to recent assessments. For the month, photovoltaic (PV) systems generated 8.23 ​​terawatt hours of power, around a fifth of net electricity production. They were only behind lignite-fired power plants, which brought in nearly 22% of net production. 

Solar cells hanging on a modular solar house during the Solar Decathlon Europe in Wuppertal, Germany
Solar panels can come in many different shapes and sizes, and be used in many different ways

Last year, Germany added more than 5 gigawatts of solar power capacity, 10% more than in 2020. That took the total solar power capacity to 59 gigawatts, overtaking installed onshore wind power capacity in Germany, pv magazine said in January. Last year's solar production was about 9% of gross electricity consumption, according to Harry Wirth, who is head of photovoltaic modules and power plant research at the Fraunhofer Institute for Solar Energy Systems in Freiburg.

"For 2032, the government target is around 250 gigawatts of solar energy. According to their estimates, electricity consumption will increase to 715 terawatt hours by 2030," Wirth told DW. A different study by consultancy McKinsey says this is the lower limit. "So if we assume 730 terawatt hours for 2032, we would be at around 30% photovoltaic electricity in gross electricity consumption," he added. 

The energy expert also envisions great potential to install more solar panels without taking up valuable land. Besides adding them on top of parking garages or buildings, photovoltaic parts can be integrated into the exterior of buildings or even on the outside of e-vehicles. This would "not only produce electricity on surfaces already in use, but it would also create synergies in its own application," said Wirth.

Foreign investment in German solar
It is not just researchers that are taking note. Big businesses are stepping in too. In July, Portuguese clean energy firm EDP Renovaveis (EDPR) announced it had agreed to take a 70% interest in Germany's Kronos Solar Projects, a solar developer, for €250 million ($254 million).

The Munich-based company has a portfolio of 9.4 gigawatts of solar projects in different stages of development in Germany, France, the Netherlands and the UK, according to the press release announcing the purchase. Germany represents close to 50% of the acquired solar portfolio.

EDPR, which claims to be the fourth-largest renewable energy producer worldwide, said it generated 17.8 terawatt hours of clean energy in the first half of 2022.

Miguel Stilwell d'Andrade, chief executive of EDPR and its parent EDP, said they have great expectations from Germany in particular as "it is a key market in Europe with reinforced renewable growth targets." 

Fabian Karthaus is one of the first farmers in Germany to grow raspberries and blueberries under photovoltaic panels. His solar field near the city of Paderborn in northwestern Germany is 0.4 hectares (about 1 acre), but he would like to expand it to 10. He could then generate enough electricity for around 4,000 households — and provide more berries for supermarkets.

Germany was once a leader in solar power. For many years the country enjoyed a large share of the world's total solar capacities. A lot of that early success had to do with innovative government support. That support, however, proved too successful for some as a fall in wholesale electricity prices in Northern Europe hurt the profits of power companies, leading to calls for a change in the rules.

Updated regulations, and changes to the Renewable Energy Sources Act that reduced feed-in tariffs slowed things down. Feed-in tariffs usually grant long-term grid access and above-market price guarantees in an effort to support fledgling industries.

With less direct financial incentives, the industry was neglected leaving it open for competitors. The pace of solar infrastructure growth has also been hampered by issues of red tape, supply chain backlogs, a lack of skilled technicians and, despite solar-plus-storage now undercutting conventional power in Germany, a shortage of storage for electricity produced when it is not needed.

Now the war in Ukraine and Europe's dependency on Russia is refocusing efforts and "will strengthen the determination for an ambitious PV expansion," said Wirth. But the biggest challenge to the region's solar industry remains China.

Public buildings can play a big role, not just because of their size, but because the government is in charge of them

An overreliance on China
China took an early interest in photovoltaic technology and soon galloped past countries like the US, Japan and Germany thanks to huge state subsidies that manufacturers enjoyed. Today, it has become the place to go for all things solar, even as Europe turns to US solar equipment suppliers to diversify procurement.

A new report from the International Energy Agency puts it into numbers. "China has invested over $50 billion in new PV supply capacity — 10 times more than Europe — and created more than 300,000 manufacturing jobs across the solar PV value chain since 2011."

Today China has over 80% of all solar panel manufacturing capacity and is home to the top-10 suppliers of photovoltaic manufacturing equipment. Such a high concentration has led to some incredible realities, like the fact that "one out of every seven panels produced worldwide is manufactured by a single facility," according to the report.

These economies of scale have brought down costs, and the country can make solar components 35% cheaper than in Europe. This gives China outsized power and makes the industry susceptible to supply chain bottlenecks. To diversify the industry and get back some of this market, Europe needs to invest in innovation and make solar growth a top priority.

Germany has several high-tech photovoltaic manufacturers and research institutes. But it only has one manufacturer of solar cells specializing in high-performance heterojunction technology, says Wirth. Yet even though the European photovoltaic industry is fragmented and not what it once was, he is still counting on big demand for solar technology in the foreseeable future, with markets like Poland accelerating adoption across the region. 

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Clean Energy Buyers Alliance 2030 Goal targets a 90% carbon-free U.S. grid, accelerating power-sector decarbonization via corporate renewable energy procurement, market and policy reforms, and customer demand to enable net-zero electrification across industries.

Key Points

The Alliance's plan to reach a 90% carbon-free U.S. electricity system by 2030 via customer-driven markets and policy.

✅ Corporate buyers scale renewable PPAs and aggregation

✅ Market and policy reforms unlock clean power access

✅ Goal aligns with net-zero and widespread electrification

The Clean Energy Buyers Association (CEBA) and the Clean Energy Buyers Institute (CEBI), which together make up the Clean Energy Buyers Alliance, have announced a profound new aspiration for impact: a 90% carbon-free U.S. electricity system by 2030 and a global community of energy customers driving the global energy transition forward.

Alongside the two organizations’ bold new vision of the future – customer-driven clean energy for all – the Alliance will super-charge the work of its predecessor organizations, the Renewable Energy Buyers Alliance (REBA) and the REBA Institute, which represent the most iconic global companies with more than $6 trillion dollars in annual revenues and 14 million employees.

“This is the decisive decade for climate action and especially for decarbonization of the power sector,” said Miranda Ballentine, CEO of CEBA and CEBI. “To achieve a net-zero economy worldwide by 2050, the United States must lead. And the power sector must accelerate toward a 2030 timeline as electrification of other industries will be driving up power use.”

In the U.S. alone, more than 60% of electricity is consumed by the commercial and industrial sectors. Institutional energy customers have accelerated the deployment of clean energy solutions over the last 10 years to achieve increasingly ambitious greenhouse gas reduction targets, even as a federal coal plan remains under debate, and further cement the critical role of customers in decarbonizing the energy system. The Clean Energy Buyers Association Deal Tracker shows that 7.9 GW of new corporate renewable energy project announcements in the first three quarters of this year are equivalent to 40% of all new carbon free energy capacity added in the U.S. so far in 2021.

“With our new vision of customer-driven clean energy for all, we are also unveiling new organization brands,” Ballentine continued. “I’m excited to announce that REBA will become CEBA—the Clean Energy Buyers Association—and will focus on activating our community of energy customers and partners to deploy market and policy solutions for a carbon-free energy system. The REBA Institute will become the Clean Energy Buyers Institute (CEBI) and will focus on solving the toughest market and policy barriers to achieving a carbon-free energy system in collaboration with policymakers, leading philanthropies, and energy market stakeholders. Together, CEBA and CEBI will make up the new Clean Energy Buyers Alliance.”

To decarbonize the U.S. electricity system 90% by 2030, a goal aligned with California's 100% carbon-free mandate efforts, and to activate a community of customers driving clean energy around the world, the Clean Energy Buyers Alliance will drive three critical transformations to:

Unlock markets so that energy customers can use their buying power and market-influence, building on a historic U.S. climate deal this year, to accelerate electricity decarbonization.

Catalyze communities of energy customers to actively choose clean energy through Mission Innovation collaborations and to do more together than they could on their own.

Decarbonize the grid for all, since not every energy customer can or will use their buying power to choose clean energy.

“The Clean Energy Buyers Alliance is setting the bar for what energy buyers, utilities and governments should and need to be doing to achieve a carbon-free energy future,” said Michael Terrell, CEBA board chair and Director of Energy at Google. “This ambitious approach is a critical step in tackling climate change. The time for meaningful climate action is now and we must collectively be bolder and more ambitious in our actions in both the public and private sectors – starting today.”

This new vision of customer-driven clean energy for all is an unprecedented opportunity for every member of the Clean Energy Buyers Alliance community – from energy customers to providers to manufacturers – to all parties up and down the energy supply chain to lead the evolution of a new energy economy, which will require incentives to double investment in clean energy to rise to $4 trillion by 2030.

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Toronto Olli 2.0 Self-Driving Shuttle connects West Rouge to Rouge Hill GO with autonomous micro-transit. Electric shuttle pilot by Local Motors and Pacific Western Transportation, funded by Transport Canada, features accessibility, TTC and Metrolinx support.

Key Points

An autonomous micro-transit pilot linking West Rouge to Rouge Hill GO, with accessibility and onboard staff.

✅ Last-mile link: West Rouge to Rouge Hill GO

✅ Accessible: ramp, wheelchair securement, A/V announcements

✅ Operated with attendants; funded by Transport Canada

The city of Toronto, which recently opened an EV education centre to support adoption, has approved the use of a small, self-driving electric shuttle vehicle that will connect its West Rouge neighbourhood to the Rouge Hill GO station, a short span of a few kilometres.

It’s called the Olli 2.0, and it’s a micro-shuttle with service provided by Local Motors, in partnership with Pacific Western Transportation, as the province makes it easier to build EV charging stations to support growing demand.

The vehicle is designed to hold only eight people, and has an accessibility ramp, a wheelchair securement system, audio and visual announcements, and other features for providing rider information, aligning with transit safety policies such as the TTC’s winter lithium-ion device restrictions across the system.

“We are continuing to move our city forward on many fronts including micro-transit as we manage the effects of COVID-19,” said Mayor John Tory. “This innovative project will provide valuable insight, while embracing innovation that could help us build a better, more sustainable and equitable transportation network.”

At the provincial level, the public EV charging network has faced delays, underscoring infrastructure challenges.

Although the vehicle is “self-driving,” it will still require two people onboard for every trip during the six- to 12-month trial; those people will be a certified operator from Pacific Western Transportation, and either a TTC ambassador from an agency introducing battery electric buses across its fleet, or a Metrolinx customer service ambassador.

Funding for the program comes from Transport Canada, as part of a ten-year pilot program to test automated vehicles on Ontario’s roads that was approved in 2016, and it complements lessons from the TTC’s largest battery-electric bus fleet as well as emerging vehicle-to-grid programs that engage EV owners.

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Labrador EV Charging Infrastructure faces gaps, with few fast chargers; Level 2 dominates, fueling range anxiety for Tesla and Chevrolet Bolt drivers, despite rebates and Newfoundland's network linking St. John's to Port aux Basques.

Key Points

It refers to the current and planned network of Level 2 and Level 3 charging sites across Labrador.

✅ 2 public Level 2 chargers: Happy Valley-Goose Bay and Churchill Falls

✅ Phase 2: 3 fast chargers planned for HV-GB, Churchill Falls, Labrador City

✅ $2,500 rebates offered; rural range anxiety still deters buyers

Retired pilot Allan Carlson is used to crossing Labrador by air.

But he recently traversed the Big Land in an entirely new way, driving for hours on end in his electric car.

The vehicle in question is a Tesla Model S P100D, which Carlson says he can drive up to 500 kilometres on a full charge — and sometimes even a little more.

After catching a ferry to Blanc-Sablon, Que., earlier this month, he managed to reach Happy Valley-Goose Bay, over 600 kilometres away.

To get there, though, he had to use the public charging station in Blanc-Sablon. He also had to push the limits of what his car could muster. 

But more affordable mass-market electric vehicles don't have the battery power of a top-of-the-range Tesla, prompting the Big Land's first EV owner to wonder when Labrador infrastructure will catch up to the high-speed charging network recently unveiled across Newfoundland this summer.

Phillip Rideout, an electrician who lives in Nain, bought a Chevrolet Bolt EV for his son — the range of which tops out at under 350 kilometres, depending on driving patterns and weather conditions.

He's comfortable driving the car within Nain but said he's concerned about traveling to southern Labrador on a single charge.

"It's a start in getting these 14 charging stations across the island," Rideout said of Newfoundland's new network, "but there is still more work to be done."

The provincial government continues to push an electric-vehicle future, however, even as energy efficiency rankings trail the national average, despite Labradorians like Rideout feeling left out of the loop.

Bernard Davis, minister of environment and climate change, earlier this month announced that government is accepting applications for its electric-vehicle rebate program, as the N.W.T. EV initiative pursues similar goals.

Under the $500,000 program, anyone looking to buy a new or used EV would be entitled to $2,500 in rebates, an attempt by the provincial government to increase EV adoption.

But according to a survey conducted this year by polling firm Leger for the Canadian Vehicle Manufacturer's Association, 51 per cent of rural Canadians found a lack of fast-charging public infrastructure to be a major deterrent to buying an electric car, even as Atlantic EV interest lags overall, according to recent data.

While Newfoundland's 14-charger network, operated by N.L. Hydro and Newfoundland Power, allows drivers to travel from St. John's to Port aux Basques, and 10 new fast-charging stations are planned along the Trans-Canada in New Brunswick, Labrador in contrast has just two publicly available charging locations: one at the YMCA in Happy Valley-Goose Bay and the other near the town office of Churchill Falls.

This is the proposed second phase of additional Level 2 and Level 3 charging locations across Labrador. (TakeChargeNL)
These are slower, Level 2 chargers, as opposed to newer Level 3 charging stations on the island. A Level 2 system averages 50 kilometres of range per hour, and a Level 3 systems can add up to 250 kilometres within the same time frame, making them about five times faster.

Even though all of the fast-charging stations have gone to Newfoundland, MHA for Lake Melville Perry Trimper is optimistic about Labrador's electric future.

Trimper has owned an EV in St. Johns since 2016, but told CBC he'd be comfortable driving it in Happy Valley-Goose Bay.

He acknowledged, however, that prospective owners in Labrador might not be able to drive far from their home charging outlet. 

More promises
If rural skepticism driven by poor infrastructure continues, the urban population could lead the way in adoption, allowing the new subsidies to disproportionately go toward larger population centres, Davis acknowledged.

"Obviously people are not going to purchase electric vehicles if they don't believe they can charge them where they want to be or where they want to go," Davis said in an interview in early September.

Under the provincial government's Phase 2 proposal, Newfoundland and Labrador is projected to get 19 charging stations, with three going to Labrador in Happy Valley-Goose Bay, Churchill Falls and Labrador City, taking cues from NB Power's public network in building regional coverage.

Davis would not commit to a specific cutoff period for the rebate program or a timeline for the first fast-charging stations in Labrador to be built.

"At some point, we are not going to need to place any subsidy on electric vehicles," he said, "but that time is not today and that's why these subsidies are important right now."

Future demand 
Goose Bay Motors manager Joel Hamlen thinks drivers in Labrador could shift away from gas vehicles eventually, even as EV shortages and wait times persist.

But he says it'll take investment into a charging network to get there.

"If we can get something set up where these people can travel down the roads and use these vehicles in the province … I am sure there will be even more of a demand," Hamlen said.

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Canada 2023 Clean Energy Outlook highlights decarbonization, renewables, a net-zero grid by 2035, hydrogen, energy storage, EV mandates, carbon pricing, and critical minerals, aligning with IRA incentives and provincial policies to accelerate the transition.

Key Points

A concise overview of Canada's 2023 path to net-zero: renewables, clean grids, storage, EVs, and hydrogen.

✅ Net-zero electricity regulations target 2035

✅ Alberta leads PPAs and renewables via deregulated markets

✅ Tax credits boost storage, hydrogen, EVs, and critical minerals

The year 2022 may go down as the most successful one yet for climate action. It was marked by monumental shifts in energy policy from governments, two COP meetings and heightened awareness of the private sector's duty to act.

In the U.S., the Inflation Reduction Act (IRA) was the largest federal legislation to tackle climate change, injecting $369 billion of tax credits and incentives for clean energy, Biden's EV agenda and carbon capture, energy storage, energy efficiency and research.

The European Union accelerated its green policies to transition away from fossil fuels and overhauled its carbon market. China and India made strides on clean energy and strengthened climate policies. The International Energy Agency made its largest revision yet as renewables continued to proliferate.

The U.S. ratified the Kigali Amendment, one of the strongest global climate policies to date.

Canada was no different. The 2022 Fall Economic Statement was announced to respond to the IRA, offering an investment tax credit for renewables, clean technology and green hydrogen alongside the Canada Growth Fund. The federal government also proposed a 2035 deadline for clean electrical grids and a federal zero-emissions vehicle (ZEV) sales mandate for light-duty vehicles.

With the momentum set, more action is promised in 2023: Canadian governments are expected to unveil firmer details for the decarbonization of electricity grids to meet 2035 deadlines; Alberta is poised to be an unlikely leader in clean energy.

Greater attention will be put on energy storage and critical minerals. Even an expected economic downturn is unlikely to stop the ball that is rolling.

Shane Doig, the head of energy and natural resources at KPMG in Canada, said events in 2022 demonstrated the complexity of the energy transformation and opened “a more balanced conversation around how Canada can transition to a lower carbon footprint, whilst balancing the need for affordable, readily available electricity.”

Expect further developments on clean electricity
2023 shapes up as a crucial year for Canada’s clean electricity grid.

The federal government announced it will pursue a net-zero electricity grid by 2035 under the Clean Electricity Regulations (CER) framework.

It requires mass renewable and clean energy adoption, phasing out fossil fuel electricity generation, rapid electrification and upgrading transmission and storage while accommodating growth in electricity demand.

The first regulations for consultation are expected early in 2023. The plans will lay out pollution regulations and costs for generating assets to accelerate clean energy adoption, according to Evan Pivnick, the clean energy program manager of Clean Energy Canada.

The Independent Energy System Operator of Ontario (IESO) recently published a three-part report suggesting a net-zero conversion for Ontario could cost $400 billion over 25 years, even as the province weighs an electricity market reshuffle to keep up with increasing electricity demand.

Power Utility released research by The Atmospheric Fund that suggests Ontario could reach a net-zero grid by 2035 across various scenarios, despite ongoing debates about Ontario's hydro plan and rate design.

Dale Beguin, executive vice president at the Canadian Climate Institute, said in 2023 he hopes to see more provincial regulators and governments send “strong signals to the utilities” that a pathway to net-zero is realistic.

He recounted increasing talk from investors in facilities such as automotive plants and steel mills who want clean electricity guarantees before making investments. “Clean energy is a comparative advantage,” he said, which puts the imperative on organizations like the IESO to lay out plans for bigger, cleaner and flexible grids.

Beguin and Pivnick said they are watching British Columbia closely because of a government mandate letter setting a climate-aligned energy framework and a new mandate for the British Columbia Utilities Commission. Pivnick said there may be lessons to be drawn for other jurisdictions.

Alberta’s unlikely rise as a clean energy leader
Though Alberta sits at the heart of Canada’s oil and gas industry and at the core of political resistance to climate policy, it has emerged as a front runner in renewables adoption.

Billion of dollars for wind and solar projects have flowed into Alberta, as the province charts a path to clean electricity with large-scale projects.

Pivnick said an “underappreciated story” is how Alberta leaned into renewables through its “unique market.” Alberta leads in renewables and power purchase agreements because of its deregulated electricity market.

Unlike most provinces, Alberta enables companies to go directly to solar and wind developers to strike deals, a model reinforced under Kenney's electricity policies in recent years, rather than through utilities. It incentivizes private investment, lowers costs and helps meet increasing demand, which Nagwan Al-Guneid, the director of the Business Renewables Centre - Canada at the Pembina Institute, said is “is the No. 1 reason we see this boom in renewables in Alberta.”

Beguin noted Alberta’s innovative ‘reverse auctions,’ where the province sets a competitive bidding process to provide electricity. It ended up making electricity “way cheaper” due to the economic competitiveness of renewables, while Alberta profited and added clean energy to its grid.

In 2019, the Business Renewables Centre-Canada established a target of 2 GW of renewable energy deals by 2025. The target was exceeded in 2022, which led to a revised goal for 10 GW of renewables by 2030.

Al-Guneid wants to see other jurisdictions help more companies buy renewables. She does not universally prescribe deregulation, however, as other mechanisms such as sleeving exist.

Alberta will update its industrial carbon pricing in 2023, requiring large emitters to pay $65 per tonne of carbon dioxide. The fee climbs $15 per tonne each year until it reaches $175 per tonne in 2030. Al-Guneid said as the tax increases, demand for renewable energy certificates will also increase in Alberta.

Pivnick noted Alberta will have an election in 2023, which could have ramifications for energy policy.

Batteries and EV leadership
Manufacturing clean energy equipment, batteries and storage requires enormous quantities of minerals. With the 2022 Fall Economic Statement and the Critical Minerals Strategy, Canada is taking important steps to lead on this front.

Pivnick pointed to battery supply chain investments in Ontario and Quebec as part of Canada’s shift from “a fuel-based (economy) to a materials-based economy” to provide materials necessary for wind turbines and solar panels. The Strategy showed an understanding Canada has a major role to meet its allies’ needs for critical minerals, whether it’s the resources or supply chains.

There is also an opportunity for Canada to forge ahead on energy storage. The Fall Economic Statement proposes a 30 per cent tax credit for investments into energy storage. Pivnick suggested Canada invest further into research and development to explore innovations like green hydrogen and pump storage.

Doig believes Canada is “well poised” for batteries, both in terms of the technology and sustainable mining of minerals like cobalt, lithium and copper. He is bullish for Canada’s electrification based on its clean energy use and increased spending on renewables and energy storage.

He said the federal ZEV mandate will drive increased demand for the power, utilities, and oil and gas industries to respond.

The majority of gas stations, which are owned by the nation’s energy industry, will need to be converted into EV charging stations.

Offsetting a recession 
One challenge will be a poor economic forecast in the near term. A short "technical recession" is expected in 2023.

Inflation remains stubbornly high, which has forced the Bank of Canada to hike interest rates. The conditions will not leave any industry unscathed, but Doig said Canada's decarbonization is unlikely to be halted.

“Whilst a recession would slow things down, the concern around energy security definitely helps offset that concern,” he said.

Amid rising trade frictions and tariff threats, energy security is top of mind for governments and private organizations, accelerating the shift to renewables.

Doig said there is a general feeling a recession would be short-lived, meaning it would be unlikely to impact long-term projects in hydrogen, liquified natural gas, carbon capture and wind and solar.

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Canada EV Manufacturing Strategy catalyzes electric vehicles growth via batteries, mining, and supply chain localization, with Unifor deals, Ford and FCA retooling, and government incentives safeguarding jobs and competitiveness across the auto industry.

Key Points

A coordinated plan to scale EV assembly, batteries, and mining supply chains in Canada via union deals and incentives.

✅ Government-backed Ford and FCA retooling for EV models.

✅ Battery cell, module, and pack production localizes value.

✅ Mining-to-mobility links metals to the EV supply chain.

As of a month ago Canada was just a speck on the global EV manufacturing map. We couldn’t honestly claim to be in the global race to electrify the automotive sector, even as EV shortages and wait times signalled surging demand.

An analysis published earlier this year by the International Council on Clean Transportation and Pembina Institute found that while Canada ranked 12th globally in vehicle production, EV production was a miniscule 0.4 per cent of that total and well off the average of 2.3 per cent amongst auto producing nations.

As the report’s co-author Ben Sharpe noted, “Canada is a huge auto producer. But nobody is really shining a light on the fact that if Canada’s doesn’t quickly ramp up its EV production, the steady decline we’ve seen in auto manufacturing over the past 20 years is going to accelerate.”

National strategy
While the report received relatively scant attention outside industry circles, its thesis was not lost on the leadership of Unifor, the union representing Canadian autoworkers.

In an August op-ed, Unifor national president Jerry Dias laid out the table stakes: “Global automakers are pouring hundreds of billions of dollars into electric vehicle investments, but no major programs are landing in Canada. Without a comprehensive national auto strategy, and active government engagement, the future is dim … securing our industry’s future requires a much bigger made-in-Canada style effort. An effort that government must lead.”

And then he got busy at the negotiating table.

The result? All of a sudden Canada is (or rather, will be) on the EV assembly map, just as the market hits an EV inflection point globally on adoption trends.

Late last month, contract negotiations between Unifor and Ford produced the Ford Oakville deal that will see $2 billion — including $590 million from the federal and Ontario governments ($295 million each) — invested towards production of five EV models in Oakville, Ont.

Three weeks later, Unifor reached a similar agreement with Fiat Chrysler Automobiles on a $1.5-billion investment, including retooling, to accommodate production of both a plug-in hybrid and battery electric vehicle (including at least one additional model). 

Workforce implications
The primary motivation for Unifor in pushing for EVs in contract negotiations is, at minimum, preserving jobs — if not creating them. Unifor estimates that retooling the Ford plant in Oakville will save 3,000 of the 3,400 jobs there, contributing to Ontario's EV jobs boom as the transition accelerates. However, as VW CEO Herbert Diess has noted, “The reality is that building an electric car involves some 30 per cent less effort than one powered by an internal combustion engine.”

So, when it comes to the relationship between jobs and EVs, at first glance it might not seem to be a great news story. What exactly are the workforce implications?

To answer this question, and aid automakers and their suppliers in navigating the transition to EV production, the Boston Consulting Group (BCG) has done a study on the evolution of labour requirements along the automotive value chain. And the results, it turns out, are both illuminating and encouraging — so long as you look across the full value chain.

Common wisdom “inaccurate”
The study provides an in-depth unpacking of the similarities and differences between manufacturing an internal combustion engine (ICE) vehicle versus a battery EV (BEV), and in doing so it arrives at a surprising conclusion: “The common wisdom that BEVs are less labor intensive in assembly stages than traditional vehicles is inaccurate.” 

BCG’s analysis modeled how many labour hours were required to build an ICE vehicle versus a BEV, including the distribution of labour value across the automotive value chain.

While ICE vehicles require more labour associated with components, engine, motor and transmission assembly and installation, BEVs require the addition of battery manufacturing (cell production and module and battery pack assembly) and an increase in assembly-related labour. Meanwhile, labour requirements for press, body and paint shops don’t differ at all. Put that all together and labour requirements for BEVs are comparable to those of ICE vehicles when viewed across the full value chain.

Value chain shifting to parts suppliers
However, as BCG notes, this similarity not only masks, but even magnifies, a significant change that was already underway in the distribution of labour value across the value chain — an accelerating shift to parts suppliers.

This trend is a key reason why the Canadian Automotive Parts Manufacturers’ Association launched Project Arrow earlier this year, and just unveiled the winner of the EV concept design that will ultimately become a full-build, 100 per cent Canadian-equipped zero-emission concept vehicle. The project is a showcase for Canadian automotive SMEs.

The bulk of the value shift is into battery cell manufacturing, which is dominated by Asian players. In light of this, both the EU and UK are working hard to devise strategies to secure battery cell manufacturing, including projects like a Niagara Region battery plant that signal momentum, and hence capture this value domestically. Canada must now do the same — and in the process, capitalize on the unique opportunity we have buried underground: the metals and minerals needed for batteries.

The federal government is well aware of this opportunity, which Minister of Industry, Science and Economic Development Navdeep Bains has coined “mines to mobility.” But we’re playing catch up, and the window to effectively position to capture this opportunity will close quickly.

Cooperation and coordination needed
As Unifor’s Dias noted in an interview with Electric Autonomy after the FCA deal, the scale of the opportunity extends beyond the assembly plants in Oakville and Windsor: “This is about putting workers back in our steel plants. This is about making batteries. This is about saying to aluminum workers in Quebec and B.C. … to lithium workers in Quebec … cobalt workers in Northern Ontario, you’re going to be a part of the solution…It is a transformative time. … We’re on the cusp of leading globally for where this incredible industry is going.”

With their role in securing Ford’s EV production commitment, the federal and Ontario governments made clear that they understand the potential that EVs offer Canada, including how to capitalize on the U.S. auto sector's pivot as supply chains evolve, and their role in capitalizing on this opportunity.

But to ultimately succeed will require more than an open chequebook, it will take a coordinated industrial strategy that spans the full automotive value chain and extends beyond it into batteries and even mining, alongside Canada-U.S. collaboration to align supply chains. This will require effective cooperation and coordination between governments and across several industrial sectors and their associations.

Together they are Team Canada’s pit crew in the global EV race. How we fare will depend on how efficiently and effectively that crew works together. 

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