Power Up Your Career targets young adults
ST. LOUIS, MISSOURI - The National Association of Electrical Distributors (NAED) is launching a special Website and marketing campaign to attract young adults to careers in electrical distribution. Carrying the theme "Power Up Your Career", the campaign highlights advantages of electrical distribution employment, including competitive salary and benefits, growth opportunities and positive working conditions.
The main feature of the recruiting campaign is a new industry career Website, PowerUpYourCareer.com. Targeting people ages 17-34, the site introduces viewers to the industry and describes careers in sales, warehouse operations and the business office. Links are provided to participating NAED distributor companies' Websites for information and job openings.
NAED will build awareness of the site through Internet marketing as well as outreach to high schools, technical schools and community colleges. Elements of the campaign will target parents and school counselors.
Development of the industry career recruiting campaign is being spearheaded by NAED's Western Region Council under the leadership of Tom Isenberg, NAED Western Region vice president and president of Western Extralite Co.
"Recruiting is a critical issue for electrical distribution. As the pre-Boomers and Baby Boomers retire, forecasts call for the United States to have over 10 million more jobs than workers to fill them by the end of the decade," Isenberg said. "In developing this campaign, we have researched the lifestyles and expectations of young adults in the workplace. We believe we have a good plan to reach them and demonstrate the benefits of working in our industry."
NAED is the trade association for the $70+ billion electrical distribution industry. Through networking, education, research, and benchmarking, NAED helps electrical distributors increase profitability and improve the channel. NAED's membership represents approximately 4,100 locations internationally.
Related News
Should California Fund Biofuels or Electric Vehicles?
CALIFORNIA - California is at the forefront of the transition to a greener economy, driven by its ambitious goals to reduce greenhouse gas emissions and combat climate change. As part of its strategy, the state is grappling with the question of whether it should subsidize out-of-state biofuels or in-state electric vehicles (EVs) to meet these goals. Both options come with their own sets of benefits and challenges, and the decision carries significant implications for the state’s environmental, economic, and energy landscapes.
The Case for Biofuels
Biofuels have long been promoted as a cleaner alternative to traditional fossil fuels like gasoline…
