Electricity Forum

HOUSTON, TEXAS - As a business grows, so does the necessity for energy and technology - and so do costs in both arenas.

The cost of refueling has many reevaluating energy consumption in search of a more efficient alternative. For motorists, this could include the purchase of hybrid or smaller cars. For businesses, the alternative includes the strategic planning and purchase of energy.

All true energy markets vary in price daily, and in the past, local providers were an effective means of energy supply. But today's market can leave the retail consumer paying the difference if they don't have the expertise to manage volatile costs.

Since competitive suppliers are purchasing their power in highly volatile wholesale markets, knowledge of how those markets work and the optimal ways to structure energy contracts are critical.

For a business to run at peak performance, owners must be aware of the way in which their companies are consuming energy, the markets they have exposure to and how much cost-related risk they are able to accommodate. By auditing the past three years of energy consumption, they will also identify any double payments, missed rate reduction opportunities and other common mistakes.

Since navigating through technical areas of expertise as a nonexpert is like trying to fix a car without any mechanical knowledge, many companies rely on technical experts to guide them through these processes.

Likewise, instead of using in-house servers and storage, numerous Houston companies are running their data and applications remotely through utility computing providers. By utilizing such services, companies can gather and deliver critical information in real-time without having to worry about the vulnerabilities of an onsite technology network. They can focus on using rather than managing technology.

Utility computing, unlike conventional networks, doesn't transfer real data between the end-user and its centralized servers. Instead, it displays frames of images at several hundred times per second, while keeping the data securely at the data center. In many instances, this creates a more secure environment against hackers and viruses than housing the data onsite.

When all of the factors involved with energy, maintenance and technological advancements are lumped together into one monthly sum, the cost of upkeep managed by companies is deflated over time.

Utility computing also helps optimize energy costs. According to a recent study released by Gartner Research, the accumulated expense of running servers has doubled in the U.S. and worldwide within a five year period. The estimated electrical bill for the life of each is $3,700.

If a business owner feels he is not driving at peak performance, perhaps he should contact energy and technology experts who will place him back into the driver's seat and his business back into the fast lane.