Auto electrification needs government aid: Ford


Protective Relay Training - Basic

Our customized live online or in‑person group training can be delivered to your staff at your location.

  • Live Online
  • 12 hours Instructor-led
  • Group Training Available
Regular Price:
$699
Coupon Price:
$599
Reserve Your Seat Today
The electrification of the car industry will need assistance from government energy policy to spur demand, though the method remains an open question, Ford Motor Co Executive Chairman Bill Ford said.

Speaking to reporters at an event in conjunction with the North American International Auto Show, Ford also said the demand for vehicles such as an electric small car Ford Motor has plans to produce in a partnership with Magna International, is also uncertain.

"I do think we are going to need some help in the marketplace with the new administration in terms of an energy policy that would drive demand for these vehicles," Ford said of U.S. President-elect Barack Obama's administration.

Energy policy could take the form of a gas tax, purchase incentives, a program for scrapping older vehicles to spur demand for replacement cars, or some combination, he said.

"With gasoline still below $2 per gallon in some parts of the country, I think we are going to need some help."

Ford burned through $7.7 billion of cash during the third quarter and has told lawmakers that it would like access to a line of credit of $9 billion as insurance against a worsening in the economy. It does not want to tap the line.

The automaker has been in a turnaround plan for several years that includes white and blue collar job cuts, plant closings and asset sales including brands Aston Martin, Jaguar and Land Rover from its former premier auto group.

"Despite some of the economic issues we have gone through the last two years, we have kept our R&D spending alive and we have kept it in a myriad of alternate technologies," he said.

The development of lighter and more powerful batteries has been a key stumbling block for developing electric vehicles, plug-in hybrids and other vehicles, something on which Ford has seen progress in recent years.

"We don't know what the volumes are going to be, we have no idea what the demand is going to be, but it is a road that makes a lot of sense," he said of the electrification program.

One risk to Ford's electrification strategy is the threat that gas prices stay low and sap consumer demand for electric vehicles. U.S. gas prices peaked at a national average above $4 per gallon in the summer, but are half that now.

"We are betting long-term that fuel becomes dear and that energy independence becomes important not only to Americans, but people around the world," Ford said. "The bigger risk is to do nothing."

Ford Motor announced plans to deliver electrified vehicles to the market by 2012, including a small full battery electric car in 2011 that will use the Focus compact car platform and a drivetrain from Magna.

The automaker also plans to have a full battery electric commercial van in 2010 and next generation hybrid vehicles, including a plug-in version, by 2012.

"If we go ahead and launch these vehicles and there is no infrastructure to charge them, the utilities aren't on board and there isn't incentive for the customers... we could launch these vehicles into dead space," Ford said.

"But I don't believe that is going to happen, because I believe that the new administration and the new Congress are going to make this a high priority," he added.

Related News

Effort to make Philippines among best power grids in Asia

NGCP-SGCC Partnership drives transmission grid modernization in the Philippines, boosting high-voltage capacity, reliability, and resilience,…
View more

Strong Winds Knock Out Power Across Miami Valley

Miami Valley Windstorm Power Outages disrupted thousands as 60 mph gusts toppled trees, downed power…
View more

IEA praises Modi govt for taking electricity to every village; calls India 'star performer'

India Village Electrification hailed by the IEA in World Energy Outlook 2018 showcases rapid energy…
View more

How Alberta’s lithium-laced oil fields can fuel the electric vehicle revolution

Alberta Lithium Brine can power EV batteries via direct lithium extraction, leveraging oilfield infrastructure and…
View more

Gov. Greg Abbott touts Texas power grid's readiness heading into fall, election season

ERCOT Texas Fall Grid Forecast outlines ample power supply, planned maintenance outages, and grid reliability,…
View more

Omnidian Acquires Australia's Solar Service Guys to Expand Global Reach

Omnidian Acquisition of Solar Service Guys accelerates global expansion in renewable energy, enhancing solar maintenance…
View more

Sign Up for Electricity Forum’s Newsletter

Stay informed with our FREE Newsletter — get the latest news, breakthrough technologies, and expert insights, delivered straight to your inbox.

Electricity Today T&D Magazine Subscribe for FREE

Stay informed with the latest T&D policies and technologies.
  • Timely insights from industry experts
  • Practical solutions T&D engineers
  • Free access to every issue

Download the 2026 Electrical Training Catalog

Explore 50+ live, expert-led electrical training courses –

  • Interactive
  • Flexible
  • CEU-cerified