Coda aims to sell 50,000 EVs by 2015

Coda EV leads a cautious rollout of electric cars, starting with California fleet sales, built in China with Hafei under Changan, backed by a Lishen battery JV, as Tesla, Nissan, and GM race mass-market adoption.

Electric car start-up Coda Automotive aims to sell 50,000 vehicles by 2015, mostly in the United States, chief executive Phil Murtaugh told reporters.

Coda, like Tesla Motors Inc and Fisker Automotive, is one of several new companies that are banking on mass-market adoption of electric vehicles. Major automakers including Nissan Motor Co and General Motors are also racing to launch electric cars, with plug-in concepts rolling out at auto shows.

Coda is making its first vehicle, the CODA EV, in China in partnership with Hafei, which is controlled by state-owned China Changan Auto, and is scheduled to begin selling it in the United States in the second half of this year, even as BYD targets the U.S. EV market as well.

It will be sold to fleet buyers in California initially and slowly expand into other states, Murtaugh told reporters in Beijing.

"Once we start selling to fleets and get a feel of how we are doing, we will start selling to consumers. Our plan is to go slowly," he said.

Coda has set a target to sell 10,000 to 14,000 units in the first 12 months after its launch, a challenging goal as e-car startups compete with major automakers.

The Santa Monica, California-based company also has a battery joint venture with Lishen Battery Power and, through CODA Energy grid initiatives, is advancing grid storage solutions.

The company had in January tapped Murtaugh, a former General Motors Co and Chrysler executive with extensive experience in China as its new chief executive.

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