Exposure. Engagement. Conversion.
A practical marketing path from being seen, to generating qualified interest, to creating real sales opportunities.
Choose the programs that fit your sales objective — build visibility with the right electrical audience, turn that attention into measurable engagement, and convert active buyers into quote opportunities.
Electricity Forum Metrics
Start with the audience: see the scale, search visibility, traffic quality and professional engagement behind every Electricity Forum marketing program.
Get Seen by the Professionals Who Specify and Buy
Build visibility and top-of-mind awareness with the electrical professionals researching products, technologies and solutions across Electricity Forum and Electricity Today.
Exposure
Put your brand and content in front of electrical professionals before they raise their hand as a lead.
Website & Channel Display Advertising
Build broad or channel-targeted visibility with leaderboard and box placements across ElectricityForum.com.
Channel Sponsorship
Own a technical category with exclusive, high-visibility placement across the channel your buyers already research.
Electricity Today T&D Magazine — Digital Advertising
Reach T&D decision-makers in Electricity Today while extending the same campaign across ElectricityForum.com.
Content Syndication
Turn product pages, videos, literature and spec sheets into dedicated content placed where buyers are already researching.
Search Scout — AI-Powered Search Matching
Match sponsored content to the engineers, technicians and buyers actively searching for the solutions you sell.
Content Marketing & Announcements
Build authority and visibility with technical articles, press releases, product announcements and ongoing channel distribution.
Turn Attention into Qualified Interest
Create measurable interaction with electrical professionals through content, webinars, email, training and targeted prospect programs that identify who is interested and why.
Engagement
Turn attention into measurable interaction, qualified contacts and sales leads.
Gated Sponsored Content
Convert technical downloads into qualified leads by putting valuable content behind a professional lead-capture form.
Live Online Forum Sponsorship
Demonstrate expertise in a live technical webinar while capturing registrant contacts for post-event follow-up.
Email Marketing
Send a dedicated message to Electricity Forum's opt-in electrical industry audience and track real opens, clicks and engagement.
EFTI Training Course Sponsorship
Place your brand in front of engineers and technicians actively paying to learn about the exact technical subject you serve.
Prospect List Building
Build a custom, cleaned electrical-industry contact list around the sectors, titles, functions and geographies you want to reach.
Turn Buyer Intent into Sales Opportunities
Move beyond awareness and engagement by connecting suppliers with electrical-industry buyers who are actively sourcing equipment and requesting quotes.
Electricity Forum Conversion: RFQ Service
Connect with verified electrical buyers who have moved beyond research and are actively requesting quotes for equipment and services.
Contact The Electricity Forum
Talk directly with The Electricity Forum about the mix of exposure, engagement and conversion programs that fits your sales goals.
