Coda aims to sell 50,000 EVs by 2015
SANTA MONICA, CALIFORNIA - Electric car start-up Coda Automotive aims to sell 50,000 vehicles by 2015, mostly in the United States, chief executive Phil Murtaugh told reporters.
Coda, like Tesla Motors Inc and Fisker Automotive, is one of several new companies that are banking on mass-market adoption of electric vehicles. Major automakers including Nissan Motor Co and General Motors are also racing to launch electric cars.
Coda is making its first vehicle, the CODA EV, in China in partnership with Hafei, which is controlled by state-owned China Changan Auto, and is scheduled to begin selling it in the United States in the second half of this year.
It will be sold to fleet buyers in California initially and slowly expand into other states, Murtaugh told reporters in Beijing.
"Once we start selling to fleets and get a feel of how we are doing, we will start selling to consumers. Our plan is to go slowly," he said.
Coda has set a target to sell 10,000 to 14,000 units in the first 12 months after its launch.
The Santa Monica-California based company also has a battery joint venture with Lishen Battery Power.
The company had in January tapped Murtaugh, a former General Motors Co and Chrysler executive with extensive experience in China as its new chief executive.
Related News
A tenth of all electricity is lost in the grid - superconducting cables can help
PARIS - For most of us, transmitting power is an invisible part of modern life. You flick the switch and the light goes on.
But the way we transport electricity is vital. For us to quit fossil fuels, we will need a better grid, connecting renewable energy in the regions with cities.
Electricity grids are big, complex systems. Building new high-voltage transmission lines often spurs backlash from communities worried about the visual impact of the towers. And our 20th century grid loses around 10% of the power generated as heat.
One solution? Use superconducting cables for key sections of the grid. A single…
