Shanghai Electric Signs Agreement to Launch PEM Hydrogen Production Technology R&D Center, Empowering Green Hydrogen Development in China


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Shanghai Electric PEM Hydrogen R&D Center advances green hydrogen via PEM electrolysis, modular megawatt electrolyzers, zero carbon production, and full-chain industrial applications, accelerating decarbonization, clean energy integration, and hydrogen economy scale-up across China.

 

Key Points

A joint R&D hub advancing PEM electrolysis, modular megawatt systems, and green hydrogen industrialization.

✅ Megawatt modular PEM electrolyzer design and system integration

✅ Zero-carbon hydrogen targeting mobility, chemicals, and power

✅ Full-chain collaboration from R&D to EPC and demonstration projects

 

Shanghai Electric has reached an agreement with the Dalian Institute of Chemical Physics of the Chinese Academy of Sciences (the "Dalian Institute") to inaugurate the Proton Exchange Membrane (PEM) Hydrogen Production Technology R&D Center on March 4. The two parties signed a project cooperation agreement on Megawatt Modular and High-Efficiency PEM Hydrogen Production Equipment and System Development, marking an important step forward for Shanghai Electric in the field of hydrogen energy.

As one of China's largest energy equipment manufacturers, Shanghai Electric is at the forefront in the development of green hydrogen as part of China's clean energy drive. During this year's Two Sessions, the 14th Five-Year Plan was actively discussed, in which green hydrogen features prominently, and Shell's 2060 electricity forecast underscores the scale of electrification. With strong government support and widespread industry interest, 2021 is emerging as Year Zero for the hydrogen energy industry.

Currently, Shanghai Electric and the Dalian Institute have reached a preliminary agreement on the industrial development path for new energy power generation and electrolyzed water hydrogen production. As part of the cooperation, both will also continue to enhance the transformational potential of PEM electrolyzed water hydrogen production, accelerate the development of competitive PEM electrolyzed hydrogen products, and promote industrial applications and scenarios, drawing on projects like Japan's large H2 energy system to inform deployment. Moreover, they will continue to carry out in-depth cooperation across the entire hydrogen energy industry chain to accelerate overall industrialization.

Hydrogen energy boasts the biggest potential of all the current forms of clean energy, and the key to its development lies in its production. At present, hydrogen production primarily stems from fossil fuels, industrial by-product hydrogen recovery and purification, and production by water electrolysis. These processes result in significant carbon emissions. The rapid development of PEM water electrolysis equipment worldwide in recent years has enabled current technologies to achieve zero carbon emissions, effectively realizing green, clean hydrogen. This breakthrough will be instrumental in helping China achieve its carbon peak and carbon-neutrality goals.

The market potential for hydrogen production from electrolyzed water is therefore massive. Forecasts indicate that, by 2050, hydrogen energy will account for approximately 10% of China's energy market, with demand reaching 60 million tons and annual output value exceeding RMB 10 trillion. The Hydrogen: Tracking Energy Integration report released by the International Energy Agency in June 2020 notes that the number of global electrolysis hydrogen production projects and installed capacity have both increased significantly, with output skyrocketing from 1 MW in 2010 to more than 25 MW in 2019. Much of the excitement comes from hydrogen's potential to join the ranks of natural gas as an energy resource that plays a pivotal role in international trade, as seen in Germany's call for hydrogen-ready power plants shaping future power systems, with the possibility of even replacing it one day. In PwC's 2020 The Dawn of Green Hydrogen report, the advisory predicts that experimental hydrogen will reach 530 million tons by mid-century.

Shanghai Electric set its focus on hydrogen energy years ago, given its major potential for growth as one of the new energy technologies of the future and, in particular, its ability to power new energy vehicles. In 2016, the Central Research Institute of Shanghai Electric began to invest in R&D for key fuel cell systems and stack technologies. In 2020, Shanghai Electric's independently-developed fuel cell engine, which boasts a power capacity of 66 kW and can start in cold temperature environments of as low as -30°C, passed the inspection test of the National Motor Vehicle Product Quality Inspection Center. It adopts Shanghai Electric's proprietary hydrogen circulation system, which delivers strong power and impressive endurance, with the potential to replace gasoline and diesel engines in commercial vehicles.

As the technology matures, hydrogen has entered a stage of accelerated industrialization, with international moves such as Egypt's hydrogen MoU with Eni signaling broader momentum. Shanghai Electric is leveraging the opportunities to propel its development and the green energy transformation. As part of these efforts, Shanghai Electric established a Hydrogen Energy Division in 2020 to further accelerate the development and bring about a new era of green, clean energy.

As one of the largest energy equipment manufacturing companies in China, Shanghai Electric, with its capability for project development, marketing, investment and financing and engineering, procurement and construction (EPC), continues to accelerate the development and innovation of new energy. The Company has a synergistic foundation and resource advantages across the industrial chain from upstream power generation, including China's nuclear energy development efforts, to downstream chemical metallurgy. The combined elements will accelerate the pace of Shanghai Electric's entry into the field of hydrogen production.

Currently, Shanghai Electric has deployed a number of leading green hydrogen integrated energy industry demonstration projects in Ningdong Base, one of China's four modern coal chemical industry demonstration zones. Among them, the Ningdong Energy Base "source-grid-load-storage-hydrogen" project integrates renewable energy generation, energy storage, hydrogen production from electrolysis, and the entire industrial chain of green chemical/metallurgy, where applications like green steel production in Germany illustrate heavy-industry decarbonization.

In December 2020, Shanghai Electric inked a cooperation agreement to develop a "source-grid-load-storage-hydrogen" energy project in Otog Front Banner, Inner Mongolia. Equipped with large-scale electrochemical energy storage and technologies such as compressed air energy storage options, the project will build a massive new energy power generation base and help the region to achieve efficient cold, heat, electricity, steam and hydrogen energy supply.

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Tesla’s Solar Installations Hit New Low, but Musk Predicts Huge Future for Energy Business

Tesla Q2 2020 earnings highlight resilient electric vehicles as production and deliveries outpace legacy automakers, while Gigafactory Austin advances, solar installations slump, and energy storage, Megapack, and free cash flow expand despite COVID-19 disruptions.

 

Key Points

Tesla posted a fourth consecutive profit, strong cash, EV resilience, solar slump, and rising energy storage.

✅ Fourth straight profit and $418M free cash flow

✅ EV output and deliveries fell just 5% year over year

✅ Solar hit record low; storage rose 61% to 419 MWh

 

Tesla survived the throes of the coronavirus pandemic relatively unscathed, chalking up its fourth sequential quarterly profit for the first time on Wednesday.

On the energy front, however, things were much more complicated: Tesla reported its worst-ever quarter for solar installations but huge growth in its battery business, amid expectations for cheaper, more powerful batteries expected in coming years. CEO Elon Musk nevertheless predicted the energy business will one day rival its car division in scale.

But today, Tesla's bottom line is all about electric vehicles, and the temporary halt of activity at Tesla's Fremont factory due to local health orders didn’t put much of a dent in vehicle production and delivery. Both figures declined 5 percent compared to the same quarter in 2019. In contrast, Q2 vehicle sales at legacy carmakers Ford, GM and Fiat Chrysler declined by one-third or more year-over-year, even as the U.S. EV market share dipped in early 2024 for context.

The costs of factory closures and a $101 million CEO award milestone for Elon Musk didn’t stop Tesla from achieving $418 million in free cash flow, a major improvement over the prior quarter. Cash and cash equivalents grew by $535 million to $8.6 billion during the quarter.


Musk praised his employees for “exceptional execution.” 

“There were so many challenges, too numerous to name, but they got it done,” he said on an investor call Wednesday.

Musk also confirmed that Tesla will build a new Gigafactory in Austin, Texas, five minutes from the airport. The 2,000-acre campus will abut the Colorado River and is “basically going to be an ecological paradise,” he said. The new Texas factory will build the Cybertruck, Semi, Model 3 and Model Y for the Eastern half of North America. Fremont, California will produce the S and X, and make Model 3 and Model Y for the West, in a state where EVs exceed 20% of sales according to recent data.

 

Return of the Tesla solar slump

This was the first entire quarter affected by the coronavirus response, which threw the rooftop solar industry into turmoil by cutting off in-person sales. Other installers scrambled to shift to digital-first sales strategies, but Tesla had already done so months before lockdowns were imposed.

Q2, then, offers a test case on whether Tesla’s pivot to passive online sales made it better able to deal with stay-at-home orders than its peers. The other publicly traded solar installers have not yet reported their Q2 performance, but Tesla delivered its worst-ever quarterly solar figures: Installations totaled just 27 megawatts. That’s a 7 percent decline from Q2 2019, its previous worst quarter ever for solar.

Musk did not address that weak performance in his remarks to investors, opting instead to highlight the company’s late-June decision to offer the cheapest solar pricing in the country. “We’re the company to go to,” he said of rooftop solar. “It’s only going to get better later this year.”

But the sales slump indicates Tesla’s online sales model could not withstand a historically tough season for residential solar.

"Every single residential installer in the country is going to have a bad Q2 because of the initial impacts of COVID on the market," said Austin Perea, senior solar analyst at Wood Mackenzie. "It's hard to disaggregate the impacts of COVID from their own individual strategies."

Tesla's 23 percent decline in quarter-over-quarter solar installations was not as bad as the expected Q2 decline across the rooftop solar industry, Perea added.

On the vehicle side, Tesla’s sales declined less than did those of major automakers. It’s possible that the same pattern will hold for solar; a less severe drop than those seen by Sunrun or Vivint could be claimed as a victory of sorts. But this quarter made clear that Q2 2019 was not the bottom for Tesla’s solar operation, which once led the residential market as SolarCity but significantly diminished since Tesla acquired it in 2016.


Tesla currently stands in third place for residential solar installers. But No. 1 installer Sunrun said this month that it will acquire No. 2 installer Vivint Solar, making Tesla the second-largest installer by default. That major consolidation in the rooftop solar market went unremarked upon in Tesla's investor call.

Solar and energy storage revenue currently equate to just 7 percent of the company's automotive revenue. But Musk reiterated his prediction that this won’t always be the case. “Long term, Tesla Energy will be roughly the same size as Tesla Automotive,” he said on Wednesday's call.

The grid storage business offered more reason for optimism: Capacity deployed grew 61 percent from the first quarter, rising to 419 megawatt-hours. The prepackaged, large-format Megapack product turned its first profit that quarter.

 

"Difficult to predict" performance in the second half of 2020
Tesla withdrew its financial guidance last quarter in light of the upheaval across the global economy. It refrained from setting new guidance now.

“Although we have successfully ramped vehicle production back to prior levels, it remains difficult to predict whether there will be further operational interruptions or how global consumer sentiment will evolve, given risks to the EV boom noted by analysts, in the second half of 2020,” the earnings report notes.

The company asserted it will still deliver 500,000 vehicles this year regardless of externalities, a goal that aligns with broader EV sales momentum in 2024 trends. It already has sufficient production capacity installed to reach that, Tesla said. But with 179,387 cars delivered so far, Tesla faces an uphill climb to ship more cars in the second half.

Wall Street maintained its buoyant confidence in Tesla's share price, despite rising competition in China noted by rivals. It closed at $1,592 before the earnings announcement, rising to $1,661 in after-hours trading.

 

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Solar and wind power curtailments are rising in California

CAISO Renewable Curtailments reflect grid balancing under transmission congestion and oversupply, reducing solar and wind output while leveraging WEIM trading, battery storage, and transmission expansion to integrate renewables and stabilize demand-supply.

 

Key Points

CAISO renewable curtailments are reductions in wind and solar output to balance grid amid congestion or oversupply.

✅ Driven mainly by transmission congestion, less by oversupply.

✅ Peaks in spring when demand is low and solar output is high.

✅ Mitigated by WEIM trades, new lines, and battery storage growth.

 

The California Independent System Operator (CAISO), the grid operator for most of the state, is increasingly curtailing solar- and wind-powered electricity generation, as reported in rising curtailments, as it balances supply and demand during the rapid growth of wind and solar power in California.

Grid operators must balance supply and demand to maintain a stable electric system as advances in solar and wind continue to scale. The output of wind and solar generators are reduced either through price signals or rarely, through an order to reduce output, during periods of:

Congestion, when power lines don’t have enough capacity to deliver available energy
Oversupply, when generation exceeds customer electricity demand

In CAISO, curtailment is largely a result of congestion. Congestion-related curtailments have increased significantly since 2019 because California's solar boom has been outpacing upgrades in transmission capacity.

In 2022, CAISO curtailed 2.4 million megawatthours (MWh) of utility-scale wind and solar output, a 63% increase from the amount of electricity curtailed in 2021. As of September, CAISO has curtailed more than 2.3 million MWh of wind and solar output so far this year, even as the US project pipeline is dominated by wind, solar, and batteries.

Solar accounts for almost all of the energy curtailed in CAISO—95% in 2022 and 94% in the first seven months of 2023. CAISO tends to curtail the most solar in the spring when electricity demand is relatively low (because moderate spring temperatures mean less demand for space heating or air conditioning) and solar output is relatively high, although wildfire smoke impacts can reduce available generation during fire season as well.

CAISO has increasingly curtailed renewable generation as renewable capacity has grown in California, and the state has even experienced a near-100% renewables moment on the grid in recent years. In 2014, a combined 9.0 gigawatts (GW) of wind and solar capacity had been built in California. As of July 2023, that number had grown to 17.6 GW. Developers plan to add another 3.0 GW by the end of 2024.

CAISO is exploring and implementing various solutions to its increasing curtailment of renewables, including:

The Western Energy Imbalance Market (WEIM) is a real-time market that allows participants outside of CAISO to buy and sell energy to balance demand and supply. In 2022, more than 10% of total possible curtailments were avoided by trading within the WEIM. A day ahead market is expected to be operational in Spring 2025.

CAISO is expanding transmission capacity to reduce congestion. CAISO’s 2022–23 Transmission Planning Process includes 45 transmission projects to accommodate load growth and a larger share of generation from renewable energy sources.

CAISO is promoting the development of flexible resources that can quickly respond to sudden increases and decreases in demand such as battery storage technologies that are rapidly becoming more affordable. California has 4.9 GW of battery storage, and developers plan to add another 7.6 GW by the end of 2024, according to our survey of recent and planned capacity changes. Renewable generators can charge these batteries with electricity that would otherwise have been curtailed.

 

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US Moving Towards 30% Electricity From Wind & Solar

US Wind and Solar Outlook 2026 projects cheap renewables displacing coal and gas, with utility-scale additions, rooftop solar growth, improved grid reliability, and EV V2G integration accelerating decarbonization across the electricity market.

 

Key Points

An analysis forecasting wind and solar growth, displacing coal and gas as utility-scale and rooftop solar expand.

✅ Utility-scale solar installs avg 21 GW/yr through 2026.

✅ 37.7 GW wind in pipeline; 127.8 GW already online.

✅ Small-scale solar could near 100 TWh in 2026.

 

A recent report from the Institute for Energy Economics and Financial Analysis (IEEFA) predicts that cheap renewables in the form of wind and solar will push coal and gas out of the energy market space. Already at 9% of US generation, the report predicts that wind and solar will supply almost 30% of US electricity demand by 2026, consistent with renewables nearing one-fourth of U.S. generation projections for the near term.

“The Solar Energy Industries Association now expects utility-scale installations to average more than 21,000MW a year through 2026, following a year when U.S. solar generation rose 25% and with a peak of 25,000MW in 2023,” IEEFA writes. “Continued growth is also expected in U.S. wind generation, mirroring global trends where China's solar PV expansion outpaced all other fuels in 2016, with 37.7GW of new capacity already under construction or in advanced development, which would be added to 127.8GW in existing installed capacity.”

Meanwhile, with wind and solar growth booming, fossil fuels are declining, as renewables surpassed coal in 2022 nationwide. “Coal and natural gas are now locked into an essentially zero-sum game where increases in one fuel’s generation comes at the expense of the other. Together, they are not gaining market share, rather they are trading it back and forth, and the rapid growth in renewable generation will cut even deeper into the market share of both.”

And what of rooftop solar? Some states in Australia now have periods where the entire state grid is powered just by solar on the roofs of private citizens. As this revolution progresses in the USA, especially if a tenfold national solar push moves forward, what impact will it make on fossil fuel generators — which are expensive to build, expensive to maintain, expensive to fuel, and rely on an expensive distribution network.

“EIA estimates that this ‘small-scale solar’ produced 41.7 million MWh of power in 2020, when solar accounted for about 3% of U.S. electricity, a 19 percent increase from 2019. This growth will likely continue in the years ahead as costs continue to fall and concerns about grid reliability rise. Assuming a conservative 15 percent annual increase in small-scale solar going forward would push the sector’s generation to almost 100 million MWh in 2026.”

The Joker in the story might be the impact from electric vehicle adoption. Sales are set to surge and there’s more and more interest in V2G technology, even as wind and solar could provide 50% by 2050 in broader forecasts.

 

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Massachusetts Issues Energy Storage Solicitation Offering $10M

Massachusetts Energy Storage Solicitation offers grants and matching funds via MassCEC and DOER for grid-connected, behind-the-meter projects, utility partners, and innovative business models, targeting 600 MW, clean energy leadership, and ratepayer savings.

 

Key Points

MassCEC and DOER matching-fund program for grid-connected storage pilots, advancing innovation and ratepayer savings.

✅ $100k-$1.25M matching funds; 50% cost share required

✅ Grid-connected, utility-partnered and behind-the-meter eligible

✅ 10-15 awards; proposals due June 9; install within 18 months

 

Massachusetts released a much-awaited energy storage solicitation on Thursday offering up to $10 million for new projects.

Issued by the Massachusetts Clean Energy Center (MassCEC) and the Department of Energy Resources (DOER), the solicitation makes available $100,000 to $1.25 million in matching funds for each chosen project.

The solicitation springs from a state report issued last year that found Massachusetts could save electricity ratepayers $800 million by incorporating 600 MW of energy storage projects. The state plans to set a specific energy storage goal, now the subject of a separate proceeding before the DOER.

The state is offering money for projects that showcase examples of future storage deployment, help to grow the state’s energy storage economy, and contribute to the state’s clean energy innovation leadership.

MassCEC anticipates making about 10-15 awards. Applicants must supply at least 50 percent of total project cost.

The state is offering money for projects that showcase examples of future storage deployment, help to grow the state’s energy storage economy, and contribute to the state’s clean energy innovation leadership.

MassCEC anticipates making about 10-15 awards. Applicants must supply at least 50 percent of total project cost.

The state plans to allot about half of the money from the energy storage solicitation to projects that include utility partners. Both distribution scale and behind-the-meter projects, including net-zero buildings among others, will be considered, but must be grid connected.

The solicitation seeks innovative business models that showcase the commercial value of energy storage in light of the specific local energy challenges and opportunities in Massachusetts.

Projects also should demonstrate multiple benefits/value streams to ratepayers, the local utility, or wholesale market.

And finally, projects should help uncover market and regulatory issues as well as monetization and financing barriers.

The state anticipates teams forming to apply for the grants. Teams may include public and private entities and are are encouraged to include the local utility.

Proposals are due June 9. The state expects to notify winners September 8, with contracts issued within the following month. Projects must be installed within 18 months of receiving contracts.

 

 

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Unprecedented Growth in Solar and Storage Anticipated with Record Installations and Investments

U.S. Clean Energy Transition accelerates with IRA and BIL, boosting renewable energy, solar PV, battery storage, EV adoption, manufacturing, grid resilience, and jobs while targeting carbon-free electricity by 2035 and net-zero emissions by 2050.

 

Key Points

U.S. shift to renewables under IRA and BIL scales solar, storage, and EVs toward carbon-free power by 2035.

✅ Renewables reached ~22% of U.S. electricity generation in 2022.

✅ Nearly $13b in PV manufacturing; 94 plants; 25k jobs announced.

✅ Battery storage grew from 3% in 2017 to 36% by H1 2023.

 

In recent years, the United States has made remarkable strides in embracing renewable energy, with notable solar and wind growth helping to position itself for a more sustainable future. This transition has been driven by a combination of factors, including environmental concerns, economic opportunities, and technological advancements.

With the introduction of the Inflation Reduction Act (IRA) and the Bipartisan Infrastructure Law (BIL), the United States is rapidly advancing its journey towards clean energy solutions.

To underscore the extent of this progress, consider the following vital statistics: In 2022, renewable energy sources (including hydroelectric power) accounted for approximately 22% of the nation's electricity generation, and renewables surpassed coal in the mix that year, while the share of renewables in total electricity generation capacity had risen to around 30% and the nation is moving toward 30% electricity from wind and solar as well.

Notably, in the transportation sector, consumers are increasingly embracing zero-emission fuels, such as electric vehicles. In 2022, battery electric vehicles (BEVs) represented 5.6% of new vehicle registrations, surging to 7.1% by the first half of 2023, according to estimates from EUPD Research.

The United States has set ambitious targets, including achieving 100% carbon pollution-free electricity by 2035 and aiming for economy-wide net-zero greenhouse gas emissions by no later than 2050, and policy proposals such as Biden's solar plan reinforce these goals for the power sector. These targets are poised to provide a significant boost to the clean energy sector in the country, reaffirming its commitment to a sustainable and environmentally responsible future.

 

IRA and BIL: Catalysts for Growth

The IRA and BIL represent a transformative shift in the landscape of clean energy policy, heralding a new era for the solar and energy storage sectors in the United States. The IRA allocates substantial resources to address the climate crisis, fortify domestic clean energy production, and solidify the U.S. as a global leader in clean energy manufacturing.

According to the U.S. Department of Energy (DOE), an impressive investment exceeding $120 billion has been announced for the U.S. battery manufacturing and supply chain sector since the introduction of IRA and BIL. Additionally, plans have been unveiled for over 200 new or expanded facilities dedicated to minerals, materials processing, and manufacturing. This move is expected to create more than 75,000 potential job opportunities, strengthening the nation's workforce.

Following the introduction of IRA and BIL, solar photovoltaic (PV) manufacturing in the U.S. has also witnessed a substantial surge in planned investments, totaling nearly $13 billion, as reported by the DOE. Furthermore, a total of 94 new and expanded PV manufacturing plants have been announced, potentially generating over 25,000 jobs in the country.

 

Booming Solar Sector

In recent years, the U.S. solar sector has outpaced other energy sources, including a surging wind sector and natural gas, in terms of capacity growth. EUPD Research estimates reveal a notable upward trend in the contribution of solar capacity to annual power capacity additions, as 82% of the 2023 pipeline consists of wind, solar, and batteries across utility-scale projects. This trajectory has risen from 37% in 2019 to 38% in 2020, further increasing to 44% in 2021 and an impressive 45% in 2022.

Although the country experienced a temporary setback in 2022 due to pandemic-related delays, trade law enforcement, supply chain disruptions, and rising costs, it is now on track to make a historic addition to its PV capacity in 2023. According to EUPD Research's 2023 forecast, the U.S. is poised to achieve its largest-ever expansion in PV capacity, estimated at 32 to 35 GWdc, assuming the installation of all planned utility-scale capacity, and solar generation rose 25% in 2022 as a supportive indicator. Additionally, from 2023 to 2028, the U.S. is projected to add approximately 233 GWdc of PV capacity.

In terms of cumulative installed PV capacity (including utility-scale, commercial and industrial, and residential) on a state-by-state basis, California holds the top position, followed by Texas, Florida, North Carolina, and Arizona. Remarkably, Texas is rapidly expanding its utility-scale PV capacity and may potentially surpass California in the next two years.

 

Rapid Growth in Battery Storage

Battery energy storage has emerged as the dominant and rapidly expanding source of energy storage in the U.S. in recent years. The proportion of battery storage in the country's energy storage capacity has surged dramatically, increasing from a mere 3% in 2017 to a substantial 36% in the first half of 2023.

 

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Tesla prepares to bring its electric cars to South America

Tesla Chile Market Entry signals EV expansion into South America, with a Santiago country manager, service technicians, and advisors, leveraging lithium supply, competing with BYD, and preparing sales, service, and charging infrastructure.

 

Key Points

Tesla will enter Chile to launch EV sales, service, and charging from Santiago, opening its South America expansion.

✅ Country manager role based in Santiago to lead market launch

✅ Focus on EV sales, service centers, and charging infrastructure

✅ Leverages Chile's lithium ecosystem; competes with BYD

 

Tesla is preparing to bring its electric cars to South America, according to a new job posting in Chile.

It has been just over a decade since Tesla launched the Model S and significantly accelerated EV inflection point in the deployment of electric vehicles around the world.

The automaker has expanded its efforts across North America, where the U.S. EV tipping point has been reached, and most countries in Europe, and it is still gradually expanding in Asia.

But there’s one continent that Tesla hasn’t touched yet: South America, even as global EV adoption raced to two million in five years.

It sounds like it is about to change.

Tesla has started to promote a job posting on LinkedIn for a country manager in Chile, aligning with international moves like UK expansion plans it has signaled.

The country manager is generally the first person hired when Tesla expands in a new market.

The job is going to be based in Santiago, the capital of Chile, where the company is also looking for some Tesla advisors and service technicians.

Chile is an interesting choice for a first entry into the South American market. The Chilean auto market consists of only about 234,000 vehicles sold year-to-date and that’s down 29% versus the previous year.

That’s roughly the number of vehicles sold in Brazil every month.

While the size of the auto market in the country is small, there’s a strong interest for electric vehicles as the EV era arrives ahead of schedule there, which might explain Tesla’s foray.

The country is rich in lithium, a critical material for EV batteries, where lithium supply concerns have also emerged, which has helped create interest for electric vehicles in the country. The government also announced an initiative to allow for only new sales of electric vehicles in the country starting in 2035.

Tesla’s Chinese competitor BYD has set its sight on the South American market by bringing its cheaper China-made EVs to the market, part of a broader Chinese EV push in Europe as well, but now it looks like Tesla is willing to test the market on the higher-end.

 

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