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Clean Coal Technologies Pristine Funding secures investment from a New York asset manager via Black Diamond, advancing commercialization, Tulsa testing, Wyoming relocation, PRB coal enhancement, and cleaner energy innovation to support global coal exports.

 

Key Points

Capital from a New York asset manager backs Pristine commercialization, testing, and Wyoming relocation to boost PRB coal.

✅ Investment via Black Diamond funds Tulsa test operations.

✅ Permanent relocation planned near a Wyoming mine site.

✅ First Pristine M module to enhance PRB coal quality.

 

Clean Coal Technologies, Inc., an emerging cleaner-energy company utilizing patented and proven technology to convert untreated coal into a cleaner burning and more efficient fuel, announced today that the company has secured funding for their Pristine technology through commercialization, a move reminiscent of Bruce C project funding activity, from a major New York-based Asset Management company. This investment will be made through Black Diamond with all funds earmarked for test procedures at the plant near Tulsa, OK, at a time when rare new coal plants are appearing, and the plant's move to a permanent location in Wyoming. The first tranche is being paid immediately.

"Securing this investment will confidently carry us through to the construction of our first commercial module enabling management to focus on the additional tests that have been requested from multiple parties, even as US coal demand faces headwinds across the market," stated CEO of Clean Coal Technologies, Inc., Robin Eves. "At this time we have begun scheduling plant visits with both US government agency and coal industry officials along with key international energy consortiums that are monitoring transitions such as Alberta's coal phaseout policies."

"We're now able to finalize our negotiations in Wyoming where the permitting process has begun and where we will permanently relocate the test facility later this year following completion of the aforementioned tests," added CCTI COO/CFO, Aiden Neary. "This event also paves the way forward to commence the process of constructing the first commercial Pristine M facility. That plant is planned to be in Wyoming near an operating mine where our process can be used to enhance the quality of PRB coal to make it more competitive globally, even as regions like western Europe see coal-to-renewables conversions at legacy plants, and help restore the US coal export market."

 

 

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Europe must catch up with Asian countries on hydrogen fuel cells - report

Germany Hydrogen Fuel Cell Market gains momentum as policy, mobility, and R&D align; National Hydrogen Strategy, regulatory frameworks, and cost-of-ownership advances boost heavy transport, while Europe races Asia amid battery-electric competition and infrastructure scale-up.

 

Key Points

It is Germany and Europe's hydrogen fuel cell ecosystem across policy, costs, R&D, and mobility and freight deployments.

✅ Policy support via National Hydrogen Strategy and tax incentives

✅ TCO parity improves for heavy transport vs other low-emission tech

✅ R&D targets higher temps, compactness for road, rail, sea, air

 

In a new report examining the status of the German and European hydrogen fuel cell markets, the German government-backed National Platform Future of Mobility (NPM) says there is “a good chance that fuel cell technology can achieve a break-through in mobile applications,” even as the age of electric cars accelerates across markets.

However, Europe must catch up with Asian countries, it adds, even as a push for electricity shapes climate policy. For Germany and Europe to take on a leading role in fuel cell technologies, their industries need to be strengthened and sustainably developed, the report finds. In its paper, the NPM Working Group 4 – which aims to secure Germany as a place for mobility, battery cell production, recycling, training and qualification – states that the “chances of fuel cell technology achieving a break-through in the automotive industry – even in Europe – are better than ever,” echoing recent remarks from BMW's chief about hydrogen's appeal.

The development, expansion and use of the technology in various applications are now supported by “a significantly modified regulatory framework and new political ambitions, as stipulated in the National Hydrogen Strategy,” while updated forecasts show e-mobility driving electricity demand in Germany, the report stresses. In terms of cost of ownership, “hydrogen solutions can hold their own compared to other technologies” and there are “many promising developments in the transport sector, especially in heavy transport.”

If research and development efforts can help optimise installation space and weight as well as increase the operating temperature of fuel cells, hydrogen solutions can also become attractive for maritime, rail and air transport, even as other electrochemical approaches, such as flow battery cars, progress, the report notes. Tax incentives -- such as the Renewable Energy Sources Act (EEG) surcharge exemption for green hydrogen -- can contribute to the technology’s appeal, it adds.

Fuel cell drives are often seen as a way to decarbonise certain areas of transport, such as heavy trucks. However, producing the hydrogen in a sustainable way consumes a lot of renewable electricity that power companies must supply in other sectors, and experts say electricity vs hydrogen trade-offs favor battery-electric trucks because they are much cheaper to run than other low-emission technologies, including fuel cells.

 

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More Electricity From Wind & Solar Than Nuclear For 1st Time In USA

U.S. Renewable Energy Share 2022 leads electricity generation trends, as wind and solar outpace nuclear and coal, per EIA data, with hydropower gains and grid growth highlighting rapid, sustainable capacity expansion nationwide.

 

Key Points

Renewables supplied over 25% of U.S. electricity in 2022, as wind and solar outpaced nuclear with double-digit growth.

✅ Renewables provided 25.52% of U.S. power Jan-Apr 2022.

✅ Wind and solar beat nuclear by 17.96% in April.

✅ Solar up 28.93%, wind up 24.25%; hydropower up 9.99%.

 

During the first four months of 2022, electrical generation by renewable energy sources accounted for over 25% of the nation’s electricity, projected to soon be about one-fourth as growth continues. In April alone, renewables hit a record April share of 29.3% — an all-time high.

And for the first time ever, the combination of just wind power and solar produce more electricity in April than the nation’s nuclear power plants — 17.96% more.

This is according to a SUN DAY Campaign analysis of data in EIA’s Electric Power Monthly report. The report also reveals that during the first third of this year, solar (including residential) generation climbed by 28.93%, while wind increased by 24.25%. Combined, solar and wind grew by 25.46% and accounted for more than one-sixth (16.67%) of U.S. electrical generation (wind: 12.24%, solar: 4.43%).

Hydropower also increased by 9.99% during the first four months of 2022. However, wind alone provided 70.89% more electricity than did hydropower. Together with contributions from geothermal and biomass, the mix of renewable energy sources expanded by 18.49%, and building on its second-most U.S. source in 2020 status helped underscore momentum as it provided about 25.5% of U.S. electricity during the first four months of 2022.

For the first third of the year, renewables surpassed coal and nuclear power by 26.13% and 37.80% respectively. In fact, electrical generation by coal declined by 3.94% compared to the same period in 2021 while nuclear dropped by 1.80%.

“Notwithstanding headwinds such as the COVID pandemic, grid access problems, and disruptions in global supply chains, solar and wind remain on a roll,” noted the SUN DAY Campaign’s executive director Ken Bossong. “Moreover, by surpassing nuclear power by ever greater margins, they illustrate the foolishness of trying to revive the soon-to-retire Diablo Canyon nuclear plant in California and the just-retired Palisades reactor in Michigan rather than focusing on accelerating renewables’ growth.”

 

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N.W.T. will encourage more residents to drive electric vehicles

Northwest Territories EV Charging Corridor aims to link the Alberta boundary to Yellowknife with Level 3 fast chargers and Level 2 stations, boosting electric vehicle adoption in cold climates, cutting GHG emissions, supporting zero-emission targets.

 

Key Points

A planned corridor of Level 3 and Level 2 chargers linking Alberta and Yellowknife to boost EV uptake and cut GHGs.

✅ Level 3 fast charger funded for Behchoko by spring 2024.

✅ Up to 72 Level 2 chargers funded across N.W.T. communities.

✅ Supports Canada ZEV targets and reduces fuel use and CO2e.

 

Electric vehicles are a rare sight in Canada's North, with challenges such as frigid winter temperatures and limited infrastructure across remote regions.

The Northwest Territories is hoping to change that.

The territorial government plans to develop a vehicle-charging corridor between the Alberta boundary and Yellowknife to encourage more residents to buy electric vehicles to reduce their carbon footprint.

"There will soon be a time in which not having electric charging stations along the highway will be equivalent to not having gas stations," said Robert Sexton, director of energy with the territory’s Department of Infrastructure.

"Even though it does seem right now that there’s limited uptake of electric vehicles and some of the barriers seem sort of insurmountable, we have to plan to start doing this, because in five years' time, it’ll be too late."

The federal government has committed to a mandatory 100 per cent zero-emission vehicle sales target by 2035 for all new light-duty vehicles, though in Manitoba reaching EV targets is not smooth so progress may vary. It has set interim targets for at least 20 per cent of sales by 2026 and 60 per cent by 2030.

A study commissioned by the N.W.T. government forecasts electric vehicles could account for 2.9 to 11.3 per cent of all annual car and small truck sales in the territory in 2030.

The study estimates the planned charging corridor, alongside electric vehicle purchasing incentives, could reduce greenhouse gas emissions by between 260 and 1,016 tonnes of carbon dioxide equivalent in that year.

Sexton said it will likely take a few years before the charging corridor is complete. As a start, the territory recently awarded up to $480,000 to the Northwest Territories Power Corporation to install a Level 3 electric vehicle charger in Behchoko.

The N.W.T. government projects the charging station will reduce gasoline use by 61,000 litres and decrease carbon dioxide equivalent by up to 140 tonnes per year. It is scheduled to be complete by the spring of 2024.

The federal government earlier this month announced $414,000, along with $56,000 in territorial funding, to install up to 72 primarily Level 2 electric vehicle charges in public places, streets, multi-unit residential buildings, workplaces, and facilities with light-duty vehicle fleets in the N.W.T. by March 2024, while in New Brunswick new fast-charging stations are planned on the Trans-Canada.

In Yukon, the territory has pledged to develop electric vehicle infrastructure in all road-accessible communities by 2027. It has already installed 12 electric vehicle chargers with seven more planned, and in N.L. a fast-charging network signals early progress as well.

Just a few people in the N.W.T. currently own electric vehicles, and in Atlantic Canada EV adoption lags as well.

Patricia and Ken Wray in Hay River have owned a Tesla Model 3 for three years. Comparing added electricity costs with savings on gasoline, Patricia estimates they spend 60 per cent less to keep the Tesla running compared to a gas-powered vehicle.

“I don’t mind driving past the gas station,” she said.

Despite some initial hesitation about how the car would perform in the winter, Wray said she hasn’t had any issues with her Tesla when it’s -40 C, although it does take longer to charge. She added it “really hugs the road” in snowy and icy conditions.

“People in the North need to understand these cars are marvellous in the winter,” she said.

Wray said while she and her husband drive their Tesla regularly, it’s not feasible to drive long distances across the territory. As the number of electric vehicle charge stations increases across the N.W.T., however, that could change.

“I’m just very, very happy to hear that charging infrastructure is now starting to be put in place," she said.

Andrew Robinson with the YK Care Share Co-op is more skeptical about the potential success of a long-distance charging corridor. He said while government support for electric vehicles is positive, he believes there's a more immediate need to focus on uptake within N.W.T. communities. He pointed to local taxi services as an example.

"It’s a long stretch," he said of the drive from Alberta, where EVs are a hot topic, to Yellowknife. "It’s 17 hours of hardcore driving and when you throw in having to recharge, anything that makes that longer, people are not going to be really into that.”

The car sharing service, which has a 2016 Chevy Spark dubbed “Sparky,” states on its website that a Level 2 charger can usually recharge a vehicle within six to eight hours while a Level 3 charger takes approximately half an hour, as faster charging options roll out in B.C. and beyond.

 

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BESS: A Clean Energy Solution NY Needs

New York BESS advance renewable energy storage, boosting grid reliability and resilience with utility-scale projects, strict safety oversight, and NYPA leadership to meet 6,000 MW by 2030 and 1,500 MW by 2035 targets.

 

Key Points

New York BESS are battery storage projects that balance the grid, enable renewables, and meet strict safety rules.

✅ State targets: 6,000 MW by 2030; 1,500 MW by 2035.

✅ NYPA 20-MW project eases congestion, boosts reliability.

✅ FDNY, NYC DOB, and state agencies enforce stringent safety rules.

 

In the evolving landscape of renewable energy, New York State is making significant advancements through the deployment of Battery Energy Storage Systems (BESS), a trend mirrored by Ontario's plan to rely on battery storage to meet rising demand today. These systems are becoming a crucial component in the shift towards a more sustainable and clean energy future, by providing a solution to one of renewable energy's most significant challenges: storage.

BESS plays a critical role in bridging the gap between energy generation and consumption, and many utilities see benefits in energy storage across their systems today, too. During periods of surplus generation, such as sunny or windy conditions conducive to solar and wind power production, BESS captures and stores excess electricity. This stored energy can then be released back into the grid during times of high demand or when generation is low, ensuring a consistent and reliable energy supply.

Governor Kathy Hochul's administration has been proactive in harnessing this technology. In a landmark move, the state inaugurated its first state-owned, utility-scale BESS facility in Franklin County's Chateaugay, and similar utility procurements, such as SDG&E's Emerald Storage solution, underscore market momentum, signifying a major step towards bolstering New York's BESS infrastructure. This facility, featuring five large enclosures each housing over 19,500 batteries, signifies the beginning of New York's ambitious journey towards expanding its BESS capabilities.

Environmental advocates, including the New York League of Conservation Voters, have lauded these developments, viewing them as essential to meeting New York's climate goals, and they point to community-scale deployments such as a Brooklyn low-income housing microgrid as tangible examples of equitable resilience, too. Currently, New York's BESS capacity stands at approximately 291 megawatts. However, Governor Hochul has set forth bold targets to escalate this capacity to 1,500 megawatts by 2035 and even more ambitiously, to 6,000 megawatts by 2030. Achieving these targets would enable the powering of 1.2 million homes with clean, renewable energy.

"Battery storage is pivotal for the reliability of our electric grid and for the phasing out of pollutive power plants that harm our communities," remarked Pat McClellan, NYLCV’s Policy Director. The implementation of BESS is deemed vital for New York to attain its statutory climate mandates, including achieving 70 percent renewable energy by 2030 and 100 percent clean energy by 2040.

Safety and regulatory oversight are paramount in the proliferation of BESS facilities, especially in densely populated areas like New York City. The state has introduced stringent regulations, overseen by both the NYC Fire Department and the NYC Buildings Department, with state and federal governments also playing a crucial role in ensuring the safe deployment of these technologies, and best practices from jurisdictions focused on enabling storage in Ontario's electricity system can inform ongoing refinements as well.

In a significant announcement last August, Governor Hochul underscored the necessity of state oversight on BESS safety issues. She announced the formation of a new Inter-Agency Fire Safety Working Group tasked with examining energy storage facility fires and safety standards. This group, comprising six state agencies, recently unveiled its findings and recommendations, which will undergo public review.

Governor Hochul emphasized, "The battery energy storage industry is pivotal for communities across New York to transition to a clean energy future, and comprehensive safety standards are critical." The state's proactive stance on adopting these recommendations aims to safeguard New York’s transition to clean energy.

The completion of the Northern New York Energy Storage Project, a 20-MW facility operated by the New York Power Authority, marks a significant milestone in New York's clean energy journey. This project, aimed at alleviating transmission congestion and enhancing grid reliability, serves as a model for integrating clean energy, especially during peak demand periods, as other regions, such as Ontario, are plunging into energy storage to address looming supply crunches.

Located in a region where over 80% of electricity is generated from renewable sources, this project not only supports the state's clean energy grid but also accelerates New York's energy storage and climate objectives. Governor Hochul expressed, “Deploying energy storage technologies enhances our power supply's reliability and resilience, further enabling New York to construct a robust clean energy grid.”

As New York State advances towards its ambitious energy storage and climate goals, the development and deployment of BESS are critical. These systems not only enhance grid reliability and resilience but also support the broader transition to renewable energy sources, including emerging long-duration storage projects that expand flexibility, marking an essential step in New York's commitment to a sustainable and clean energy future.

 

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Wind and solar power generated more electricity in the EU last year than gas. Here's how

EU Renewable Energy Transition accelerates as solar and wind overtake gas, cutting coal reliance and boosting REPowerEU goals; falling electricity demand, hydro and nuclear recovery, and grid upgrades drive a cleaner, secure power mix.

 

Key Points

It is the EU's shift to solar and wind, surpassing gas and curbing coal to meet REPowerEU targets.

✅ Solar and wind supplied 22% of EU electricity in 2022.

✅ Gas fell behind; coal stayed near 16% with no major rebound.

✅ Demand fell; hydro and nuclear expected to recover in 2023.

 

European countries were forced to accelerate their renewable energy capacity after Russia's invasion of Ukraine sparked a global energy crisis amid a surge in global power demand that exceeded pre-pandemic levels. The EU’s REPowerEU plan aims to increase the share of renewables in final energy consumption overall to 45 percent by the end of the decade.

However, a new report by energy think tank Ember shows that the EU’s green energy transition is already making a significant difference. Solar and wind power generated more than a fifth (22 percent) of its electricity in 2022, pulling ahead of fossil gas (20 percent) for the first time, according to the European Electricity Review 2023.

Europe also managed to avoid resorting to emissions-intensive coal power for electricity generation as a consequence of the energy crisis, even as renewables to eclipse coal globally by mid-decade. Coal generated just 16 percent of the EU’s electricity last year, an increase of just 1.5 percentage points.

“Europe has avoided the worst of the energy crisis,” says Ember’s Head of Data Insights, Dave Jones. “The shocks of 2022 only caused a minor ripple in coal power and a huge wave of support for renewables. Any fears of a coal rebound are now dead.”

Ember’s analysis reveals that the EU faced a "triple crisis" in the electricity sector in 2022, as stunted hydro and nuclear output compounded the shock. "Just as Europe scrambled to cut ties with its biggest supplier of fossil gas, it faced the lowest levels of hydro and nuclear (power) in at least two decades, which created a deficit equal to 7 percent of Europe’s total electricity demand in 2022," the report says. A severe drought across Europe, French nuclear outages as well as the closure of German nuclear outlets were responsible for the drop.

 

Solar power shines through
However, the record surge in solar and wind power generation helped compensate for the nuclear and hydropower deficit. Solar power rose the fastest, growing by a record 24 percent last year which almost doubled its previous record, with wind growing by 8.6 percent.

Forty-one gigawatts of solar power capacity was added in 2022, almost 50 percent more than the year before. Ember says that 20 EU countries achieved solar records in 2022, with Germany, Spain, Poland, the Netherlands and France adding the most solar capacity.

The Netherlands and Greece generated more power from solar than coal for the first time. Greece is also predicted to reach its 2030 solar capacity target by the end of this year.


EU electricity demand falls
A significant drop in electricity use in 2022 also helped lessen the impact of Europe’s energy crisis. Demand fell by 7.9 percent in the last quarter of the year, despite the continent heading into winter. This was close to the 9.6 percent fall experienced when Europe was in Covid-19 lockdown in mid-2020.

"Mild weather was a deciding factor, but affordability pressures likely played a role, alongside energy efficiency improvements and citizens acting in solidarity to cut energy demand in a time of crisis," the report says.

A ‘coal comeback’ fails to materialize
The almost 8 percent fall in electricity demand in the last three months of 2022 was the main factor in the 9 percent fall in gas and coal generation during that time. However, Ember says that had France’s nuclear plants been operating at the same capacity as 2021, the EU’s fossil fuel generation would have fallen twice as fast in the last quarter of 2022.

The report says: "Coal power in the EU fell in all four of the final months of 2022, down 6 percent year-on-year. The 26 coal units placed on emergency standby for winter ran at an average of just 18 percent capacity. Despite importing 22 million tonnes of extra coal throughout 2022, the EU only used a third of it."

Gas generation was very similar compared to 2021, up just 0.8 percent. It made up 20 percent of the EU electricity mix in 2022, up from 19 percent the year before.


Fossil fuel generation set to fall in 2023
Ember says low-emissions sources like solar and wind power will continue to accelerate in 2023 and hydropower and French nuclear capacity will also recover. With electricity demand likely to continue to fall, it estimates that fossil fuel-generation "could plummet" by 20 percent in 2023.

Gas generation will fall the fastest, Ember predicts, as it will remain more expensive than coal over the next few years. "The large fall in gas generation means the power sector is likely to be the fastest falling segment of gas demand during 2023, helping to bring calm to European gas markets as Europe adjusts to life without Russian gas."

In order to stick to the 2015 Paris Agreement target of limiting global warming to no more than 1.5 degrees Celsius compared to pre-industrial levels, Ember says Europe must fully decarbonize its power system by the mid-2030s. Its modeling shows that this is possible without compromising the security of supply.

However, the report says "making this vision a reality will require investment above and beyond existing plans, as well as immediate action to address barriers to the expansion of clean energy infrastructure. Such a mobilization would boost the European economy, cement the EU’s position as a climate leader and send a vital international message that these challenges can be overcome."

 

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China's electric carmakers make their move on Europe

Chinese EV Makers in Europe target the EU market with electric SUVs, battery swapping, competitive pricing, and subsidies, led by NIO, Xpeng, MG, and BYD, starting in Norway amid Europe's zero-emissions push.

 

Key Points

Chinese EV makers expanding into EU markets with tech, pricing, and lean retail to gain share.

✅ Early launches in Norway leverage EV incentives

✅ Compete via battery swapping, OTA tech, and price

✅ Mix of importers, online sales, and lean dealerships

 

China's electric carmakers are darting into Europe, hoping to catch traditional auto giants cold and seize a slice of a market supercharged by the continent's EV transition towards zero emissions.

Nio Inc (NIO.N), among a small group of challengers, launches its ES8 electric SUV in Oslo on Thursday - the first foray outside China for a company that is virtually unheard of in Europe even though it's valued at about $57 billion.

Other brands unfamiliar to many Europeans that have started selling or plan to sell cars on the continent include Aiways, BYD's (002594.SZ) Tang, SAIC's (600104.SS) MG, Dongfeng's VOYAH, and Great Wall's (601633.SS) ORA.

Yet Europe, a crowded, competitive car market dominated by famous brands, has proved elusive for Chinese carmakers in the past. They made strategic slips and also contended with a perception that China, long associated with cheap mass-production, could not compete on quality.

Indeed, Nio Chief Executive William Li told Reuters he foresees a long road to success in a mature market where it is "very difficult to be successful".

Chinese carmakers may need up to a decade to "gain a firm foothold" in Europe, the billionaire entrepreneur said - a forecast echoed by He Xiaopeng, CEO of electric vehicle (EV) maker Xpeng (9868.HK) who told Reuters his company needs 10 years "to lay a good foundation" on the continent.

These new players, many of which have only ever made electric vehicles, believe they have a window of opportunity to finally crack the lucrative market.

While electric car sales in the European Union more than doubled last year and jumped 130% in the first half of this year, even as threats to the EV boom persist, traditional manufacturers are still gradually shifting their large vehicle ranges over to electric and have yet to flood the thirsty market with models.

"The market is not that busy yet, if you compare it with combustion-engine models where each of the major carmakers has a whole range of vehicles," said Alexander Klose, who heads the foreign operations of Chinese electric vehicle maker Aiways.

"That is where we think we have an opportunity," he added on a drive around Munich in a U5, a crossover SUV on sale in Germany, the Netherlands, Belgium and France, where new EV rules are aimed at discouraging purchases of Chinese models.

The U5 starts at 30,000 euros ($35,000) in Germany - below the average new car price and most local EV prices - before factoring in 9,000 euros in EV subsidies, though France's EV incentives have tightened for Chinese models - and comes in just four colours and two trim levels to minimize costs.

'GERMAN PEOPLE BUY GERMAN CARS'
As Chinese carmakers gear up to enter Europe, they are trying out different business models, from relying on importers, low-cost retail options or building up more traditional dealerships.

The new reality that top Western carmakers like BMW (BMWG.DE) and Tesla Inc (TSLA.O) now produce cars in technological powerhouse China, where the EV market is intensely competitive, has likely undermined past perceptions of low quality workmanship - though they can be hard to shake.

Antje Levers, a teacher who lives in western Germany near the Dutch border, and her husband owned a diesel Chevrolet Orlando but wanted a greener option. They bought an Aiways U5 last year after plenty of research to fend off criticism for not buying local, and loves its handling and low running costs.

She said people had told her: "You can't buy a Chinese car, they're plastic and cheap and do not support German jobs." But she feels that is no longer true in a global car industry where you find German auto parts in Chinese cars and vice versa.

"German people buy German cars, so to buy a Chinese car you need to have a little courage," the 47-year-old added. "Sometimes you just have to be open for new things."

NIO LANDS IN NORWAY WITH NOMI
Nio launches its ES8 electric SUV alongside a NIO House - part-showroom, part-cafe and workspace for customers in the capital of Norway, a country that's also the initial base for Xpeng.

Norwegian state support for EVs has put the country at the forefront of the shift to electric. It makes sense as a European entry point because customers are used to electric vehicles so only have to be sold on an unknown Chinese brand, said Christina Bu, secretary general of the Norwegian EV Association.

"If you go to another European country you may struggle to sell both," said Bu, adding that her organisation has talked extensively with a number of Chinese EV makers keen to learn market specifics and consumer culture before launching there.

She is uncertain, though, how consumers will react to Nio's approach of swapping out batteries for customers rather than stopping to charge them, a contrast to other EV battery strategies in the industry, or the carmaker's strategy of leasing rather than selling batteries to customers.

"But where the Chinese are really at the forefront is the technology," she added, referring in particular to Nomi, the digital assistant in the dashboard of Nio's cars.

NEWCOMERS' STRATEGIES DIVERGE
One size does not fit all. While Nio and Xpeng have been hiring staff building up their organizations in Norway, SAIC's MG works through a car importer to sell cars in a handful of European markets.

Aiways is trying an lower-cost approach to selling cars in Europe, though Klose says it varies by market.

In Germany, for instance, the company sells its cars through Euronics, an association of independent electronics retailers, rather than building traditional dealerships.

It aims to sell across the EU by next year and to enter the U.S. market by 2023, said Klose, a former Volvo and Ford executive.

Past failed attempts by Chinese carmakers to conquer Europe are unlikely to hurt Chinese EV makers today, as consumers have grown accustomed to electronics coming from China, he added.

Such failures included Brilliance in 2007, whose vehicle received one out of five stars in a German car crash test, damaging the brand.

"The fact there are more Chinese carmakers entering the market will also help us, as it will make Chinese brands more accepted by consumers," Klose said.

Selling cars to Europeans is a "tough business, especially if your product isn't well known," said Arnie Richters, chairman of Brussels-based industry group Platform for Electromobility.

"But if they bring a lot of innovation they have a lot of opportunity."

 

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