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Suntech Solar Demand surges amid a photovoltaic market rebound, with sold-out panels, capacity expansion, stable prices, and 20% margins, driven by incentives and financing across Germany, Japan, and a slower-building China.
What's Behind the News
The surge in orders for Suntech PV panels, selling out capacity as global markets rebound in Germany, Japan, and China.
- Sold-out through Q2 amid strong photovoltaic demand
- Capacity expansions planned to meet rising orders
- Stable panel prices support ~20% gross margins
- Germany under half of sales; Japan demand rebounding
- China market expected to scale in 9-18 months
Suntech Power Holdings Co Ltd's solar panel is sold out through at least the second quarter of 2010, a company executive said.
"We were basically in a sold-out situation in Q4 and we're in a sold-out situation at least through Q2," Steve Chadima, vice president of external affairs at Suntech, said at a conference hosted by Needham and Co in New York.
"We're basically selling anything we can produce and I know we're not alone," Chadima said.
Demand for solar power products has rebounded, with signs of recovery noted by industry executives, after a difficult 2009, when the global credit crisis dried up financing for new projects and panel prices plummeted.
Chinese players such as Suntech, Trina Solar Ltd and Canadian Solar Inc have seized on rising demand, turning their low-cost structures into sales, and several plan to boost production capacity in 2010, with major loan deals supporting expansion, he said.
As the market picks up, and as the credit crunch eases next year, Suntech is seeing demand from more countries, Chadima said.
Germany, the world's top solar market, accounts for less than half the company's sales. Japan, which recently introduced incentives to spur solar power adoption, is "coming back very strong," he said.
China's solar market, which many expect to grow massively, needs another nine to 18 months to take off because the Chinese government's proposed aid for the sector is low, even as climate talks boost industry sentiment, Chadima said.
With stable prices for panels and efforts to cut other costs, the Suntech has maintained gross margins for its panels at about 20 percent, Chadima said.
Suntech shares were down 2 percent in trading on the New York Stock Exchange, even as strong 2010 outlook for solar investors is widely discussed.
Suntech's shares have gained about 250 percent since falling to a low of $5.09 in March.
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