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Chinese EV Makers in Europe target the EU market with electric SUVs, battery swapping, competitive pricing, and subsidies, led by NIO, Xpeng, MG, and BYD, starting in Norway amid Europe's zero-emissions push.

Key Points

Chinese EV makers expanding into EU markets with tech, pricing, and lean retail to gain share.

✅ Early launches in Norway leverage EV incentives

✅ Compete via battery swapping, OTA tech, and price

✅ Mix of importers, online sales, and lean dealerships

China's electric carmakers are darting into Europe, hoping to catch traditional auto giants cold and seize a slice of a market supercharged by the continent's EV transition towards zero emissions.

Nio Inc (NIO.N), among a small group of challengers, launches its ES8 electric SUV in Oslo on Thursday - the first foray outside China for a company that is virtually unheard of in Europe even though it's valued at about $57 billion.

Other brands unfamiliar to many Europeans that have started selling or plan to sell cars on the continent include Aiways, BYD's (002594.SZ) Tang, SAIC's (600104.SS) MG, Dongfeng's VOYAH, and Great Wall's (601633.SS) ORA.

Yet Europe, a crowded, competitive car market dominated by famous brands, has proved elusive for Chinese carmakers in the past. They made strategic slips and also contended with a perception that China, long associated with cheap mass-production, could not compete on quality.

Indeed, Nio Chief Executive William Li told Reuters he foresees a long road to success in a mature market where it is "very difficult to be successful".

Chinese carmakers may need up to a decade to "gain a firm foothold" in Europe, the billionaire entrepreneur said - a forecast echoed by He Xiaopeng, CEO of electric vehicle (EV) maker Xpeng (9868.HK) who told Reuters his company needs 10 years "to lay a good foundation" on the continent.

These new players, many of which have only ever made electric vehicles, believe they have a window of opportunity to finally crack the lucrative market.

While electric car sales in the European Union more than doubled last year and jumped 130% in the first half of this year, even as threats to the EV boom persist, traditional manufacturers are still gradually shifting their large vehicle ranges over to electric and have yet to flood the thirsty market with models.

"The market is not that busy yet, if you compare it with combustion-engine models where each of the major carmakers has a whole range of vehicles," said Alexander Klose, who heads the foreign operations of Chinese electric vehicle maker Aiways.

"That is where we think we have an opportunity," he added on a drive around Munich in a U5, a crossover SUV on sale in Germany, the Netherlands, Belgium and France, where new EV rules are aimed at discouraging purchases of Chinese models.

The U5 starts at 30,000 euros ($35,000) in Germany - below the average new car price and most local EV prices - before factoring in 9,000 euros in EV subsidies, though France's EV incentives have tightened for Chinese models - and comes in just four colours and two trim levels to minimize costs.

'GERMAN PEOPLE BUY GERMAN CARS'
As Chinese carmakers gear up to enter Europe, they are trying out different business models, from relying on importers, low-cost retail options or building up more traditional dealerships.

The new reality that top Western carmakers like BMW (BMWG.DE) and Tesla Inc (TSLA.O) now produce cars in technological powerhouse China, where the EV market is intensely competitive, has likely undermined past perceptions of low quality workmanship - though they can be hard to shake.

Antje Levers, a teacher who lives in western Germany near the Dutch border, and her husband owned a diesel Chevrolet Orlando but wanted a greener option. They bought an Aiways U5 last year after plenty of research to fend off criticism for not buying local, and loves its handling and low running costs.

She said people had told her: "You can't buy a Chinese car, they're plastic and cheap and do not support German jobs." But she feels that is no longer true in a global car industry where you find German auto parts in Chinese cars and vice versa.

"German people buy German cars, so to buy a Chinese car you need to have a little courage," the 47-year-old added. "Sometimes you just have to be open for new things."

NIO LANDS IN NORWAY WITH NOMI
Nio launches its ES8 electric SUV alongside a NIO House - part-showroom, part-cafe and workspace for customers in the capital of Norway, a country that's also the initial base for Xpeng.

Norwegian state support for EVs has put the country at the forefront of the shift to electric. It makes sense as a European entry point because customers are used to electric vehicles so only have to be sold on an unknown Chinese brand, said Christina Bu, secretary general of the Norwegian EV Association.

"If you go to another European country you may struggle to sell both," said Bu, adding that her organisation has talked extensively with a number of Chinese EV makers keen to learn market specifics and consumer culture before launching there.

She is uncertain, though, how consumers will react to Nio's approach of swapping out batteries for customers rather than stopping to charge them, a contrast to other EV battery strategies in the industry, or the carmaker's strategy of leasing rather than selling batteries to customers.

"But where the Chinese are really at the forefront is the technology," she added, referring in particular to Nomi, the digital assistant in the dashboard of Nio's cars.

NEWCOMERS' STRATEGIES DIVERGE
One size does not fit all. While Nio and Xpeng have been hiring staff building up their organizations in Norway, SAIC's MG works through a car importer to sell cars in a handful of European markets.

Aiways is trying an lower-cost approach to selling cars in Europe, though Klose says it varies by market.

In Germany, for instance, the company sells its cars through Euronics, an association of independent electronics retailers, rather than building traditional dealerships.

It aims to sell across the EU by next year and to enter the U.S. market by 2023, said Klose, a former Volvo and Ford executive.

Past failed attempts by Chinese carmakers to conquer Europe are unlikely to hurt Chinese EV makers today, as consumers have grown accustomed to electronics coming from China, he added.

Such failures included Brilliance in 2007, whose vehicle received one out of five stars in a German car crash test, damaging the brand.

"The fact there are more Chinese carmakers entering the market will also help us, as it will make Chinese brands more accepted by consumers," Klose said.

Selling cars to Europeans is a "tough business, especially if your product isn't well known," said Arnie Richters, chairman of Brussels-based industry group Platform for Electromobility.

"But if they bring a lot of innovation they have a lot of opportunity."

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US Solar Power 2050 Target projects 45% electricity from solar, advancing decarbonization with clean energy, wind, nuclear, hydropower, hydrogen, and scalable energy storage, while modernizing the grid and transmission to cut emissions and create jobs.

Key Points

A goal for solar to supply ~45% of US electricity by 2050, backed by energy storage and other low-carbon generation.

✅ Requires 1,050-1,570 GW solar and matching storage capacity

✅ Utility-scale buildout uses ~10M acres; rooftop 10-20% of capacity

✅ Complemented by wind, nuclear, hydropower, hydrogen, and flexible turbines

President Joe Biden has called for major clean energy investments as a way to curb climate change and generate jobs. On Sept. 8, 2021, the White House released a report produced by the U.S. Department of Energy that found that solar power could generate up to 45% of the U.S. electricity supply by 2050, compared to less than 4% today, with about 3% in 2020 noted by industry observers. The Conversation asked Joshua D. Rhodes, an energy technology and policy researcher at the University of Texas at Austin, what it would take to meet this target.

Why such a heavy focus on solar power? Doesn’t a low-carbon future require many types of clean energy, even though wind and solar could meet about 80% of demand according to some research?
The Energy Department’s Solar Futures Study lays out three future pathways for the U.S. grid: business as usual; decarbonization, meaning a massive shift to low-carbon and carbon-free energy sources; and decarbonization with economy-wide electrification of activities that are powered now by fossil fuels.

It concludes that the latter two scenarios would require approximately 1,050-1,570 gigawatts of solar power, which would meet about 44%-45% of expected electricity demand in 2050, even as renewables approach one-fourth of U.S. generation in the near term. For perspective, one gigawatt of generating capacity is equivalent to about 3.1 million solar panels or 364 large-scale wind turbines.

The rest would come mostly from a mix of other low- or zero-carbon sources, including wind, nuclear, hydropower, biopower, geothermal and combustion turbines run on zero-carbon synthetic fuels such as hydrogen. Energy storage capacity – systems such as large installations of high-capacity batteries – would also expand at roughly the same rate as solar, with record growth in solar and storage anticipated by industry in coming years.

One advantage solar power has over many other low-carbon technologies is that most of the U.S. has lots of sunshine. Wind, hydropower and geothermal resources aren’t so evenly distributed: There are large zones where these resources are poor or nonexistent.

Relying more heavily on region-specific technologies would mean developing them extremely densely where they are most abundant. It also would require building more high-voltage transmission lines to move that energy over long distances, which could increase costs and draw opposition from landowners – a key reason the grid isn't yet 100% renewable according to experts – in many regions.

Is generating 45% of U.S. electricity from solar power by 2050 feasible?
I think it would be technically possible but not easy. It would require an accelerated and sustained deployment far larger than what the U.S. has achieved so far, even as the cost of solar panels has fallen dramatically, and wind, solar and batteries are 82% of the utility-scale pipeline across the country. Some regions have attained this rate of growth, albeit from low starting points and usually not for long periods.

The Solar Futures Study estimates that producing 45% of the nation’s electricity from solar power by 2050 would require deploying about 1,600 gigawatts of solar generation. That’s a 1,450% increase from the 103 gigawatts that are installed in the U.S. today, even as wind and solar trend toward 30% of U.S. electricity in some outlooks. For perspective, there are currently about 1,200 gigawatts of electricity generation capacity of all types on the U.S. power grid.

The report assumes that 10%-20% of this new solar capacity would be deployed on homes and businesses. The rest would be large utility-scale deployments, mostly solar panels, plus some large-scale solar thermal systems that use mirrors to reflect the sun to a central tower.

Assuming that utility-scale solar power requires roughly 8 acres per megawatt, this expansion would require approximately 10.2 million to 11.5 million acres. That’s an area roughly as big as Massachusetts and New Jersey combined, although it’s less than 0.5% of total U.S. land mass.

I think goals like these are worth setting, but are good to reevaluate over time to make sure they represent the most prudent path.

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Peak Power V1G EV chargers optimize smart charging in Ontario, using Synergy technology and ZEVIP support to manage peak demand, enhance grid capacity, and expand EV infrastructure across mixed-use developments with utility-friendly energy management.

Key Points

Peak Power's V1G smart chargers use Synergy tech to cut peak load and grow Ontario EV charging access.

✅ 117 chargers funded by NRCAN's ZEVIP program

✅ Synergy tech shifts load off peak to boost grid capacity

✅ Partners: SWTCH Energy and Signature Electric

Peak Power, a Canadian climate tech company with a core focus in energy management and energy storage, announces it has received a $765,000 investment through Natural Resources Canada’s (NRCan) Zero Emission Vehicle Infrastructure Program (ZEVIP) to install 117 V1G chargers as Ontario energy storage push intensifies province-wide planning. The total cost of the project is valued at over $1.6 million.

Peak Power will install the V1G chargers across several mixed-use developments in Ontario. Peak Power’s Synergy technology, which is currently used in the company’s successful Peak Drive EV charging project, will underpin the chargers. The Synergy tech will enable the chargers to draw energy from the grid when it’s most widely available and avoid times of peak demand, similar to emerging EV-to-grid integration pilots now, and can also adjust the flow rate at which the cars are charged. The intelligent chargers will reduce strain on the grid, benefiting utilities and electricity users by increasing grid capacity as well as giving EV drivers more locations to charge their vehicles.

As part of ZEVIP, the project supports the federal government’s goals of accelerating the electrification of Canada’s transportation sector. The 117 chargers will encourage adoption of EVs, as drivers have access to expanded infrastructure for charging, and as Ontario streamlines charging-station builds to accelerate deployments. From the perspective of grid operators, the intelligent nature of the Peak Power software will allow more capacity from the grid without requiring major infrastructure upgrades.

Peak Power will work with partners with deep expertise in EV charging to install the chargers. SWTCH Energy is co-developing the software for the EV chargers with Peak Power, while Signature Electric will install the hardware and supporting infrastructure.

“We’re thrilled to support the Canadian government's electrification goals through smart EV charging,” said Matthew Sachs, COO of Peak Power. “The funding from NRCan will enable us to provide drivers with more options for EV charging, while the smart nature of our Synergy tech in the chargers means grid operators don’t have to worry about capacity restraints when EVs are plugged into the grid, with EV owners selling power back offering additional flexibility too. ZEVIP is critical to greater electrification of the country’s infrastructure, and we’re proud to support the initiative.”

“Happy EV Week, Canada. Our government is making electric vehicles more affordable and charging more accessible where Canadians live, work and play, for example through the Ivy and ONroute charging network that supports travel corridors,” said the Honourable Jonathan Wilkinson, Minister of Natural Resources. “Investing in more EV chargers, like the ones announced today in Ontario, will put more Canadians in the driver’s seat on the road to a net-zero future and help achieve our climate goals.”

"I'm pleased to be announcing the deployment of over 100 Electric Vehicle chargers across Ontario with Peak Power,” said Julie Dabrusin, Parliamentary Secretary to the Minister of Natural Resources and to the Minister of Environment and Climate Change, and Member of Parliament for Toronto-Danforth. “This $765,000 investment by the Government of Canada will allow folks in Toronto and across the province to access the infrastructure they need, as B.C. expands EV charging shows national momentum, to drive an EV while fighting climate change. Happy #EVWeek!”

"Limited access to EV charging infrastructure in high-density mixed-used environments remains a key barrier to widespread EV adoption,” said Carter Li, CEO of SWTCH. “SWTCH’s partnership with Peak Power and Signature Electric to deploy V1G technology to these settings will enhance coordination between energy utilities, building operators, and EV drivers to improve building energy efficiency and access to EV charging infrastructure, with charger rebates in B.C. expanding home and workplace options as well.”

“Signature Electric is proud to be a partner on increasing the availability of localized charging for Canadians,” said Mark Marmer, Owner of Signature Electric. “Together, we can scale EV infrastructure to support Canada’s commitment to achieving net-zero emissions by 2050.”

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Lithuania Wind Power Investment accelerates renewable energy expansion with utility-scale wind farms, solar power synergies, streamlined permits, and grid integration to cut imports, boost energy independence, and align with EU climate policy.

Key Points

Lithuania Wind Power Investment funds wind projects to raise capacity, cut imports, and secure energy independence.

✅ 700-1000 MW planned across three wind farms over 3 years

✅ Simplified permitting and faster grid connections under new policy

✅ Supports EU climate goals and Lithuania's 2030 energy independence

The current unstable geopolitical situation is accelerating the European Union countries' investment in renewable energy, including European wind power investments across the region. After Russia launched war against Ukraine, the EU countries began to actively address the issues of energy dependence.

For example, Lithuania, a country by the Baltic Sea, imports about two-thirds of its energy from foreign countries to meet its needs, while Germany's solar boost underscores the region's shift. Following the start of the Russian invasion in Ukraine, the Lithuanian Government urgently submitted amendments to the documents regulating the establishment of wind and solar power plants to the Parliament for consideration.

One of Lithuania's priority goals is to accelerate the construction and development of renewable energy parks so that the country will achieve full energy independence in the next eight years, by 2030, mirroring Ireland's green electricity target in the near term. Lithuania is able to produce the amount of electricity that meets the country's needs.

Ramūnas Karbauskis, the owner of Agrokoncernas Group, one of the largest companies operating in the agricultural sector in the Baltic States, has no doubt that now is the best time to invest in the development of wind power plants in Lithuania. The group plans to build three wind farms over the next three years to generate a total of about 700-1000 MW of energy, and comparable projects like Enel's 450 MW wind farm illustrate the scale achievable. With such capacity, more than half a million residential buildings can be supplied with electricity.

According to Alina Adomaitytė, Deputy General Director of Agrokoncernas Group, the company plans to invest 1-1.4 billion Euros in wind power plants in three different regions of Lithuania.

"Lithuania is changing its policy by simplifying the procedure for the construction and development of wind and solar parks. This means that their construction time will be significantly shorter, unlike markets facing renewables backlogs causing delays. At present, the technologies have improved so much that such projects pay off quickly in market conditions," explains Adomaitytė.

Agrokoncernas Group plans to build wind farms on its own lands. This has the advantage of allowing more flexibility in planning construction and meeting the requirements for such parks.

"Lithuania is a very promising country for wind parks. It is a land of plains, and the Baltic Sea provides constant and sufficient wind power, and lessons from UK offshore wind show the potential for coastal regions. So far, there are not many such parks in Lithuania, and need for them is very high in order to achieve the goals of national energy independence," says the owner of the group.

According to Adomaitytė, until now the Agrokoncernas Group companies have specialized in agriculture, but now is a particularly favorable time to enter new business areas.

"We are open to investors. One of the strategic goals of our group is to contribute to the green energy revolution in Lithuania, which is becoming a strategic goal of the entire European Union, as seen in rising solar adoption in Poland across the region."

In addition to wind farms, Agrokoncernas Group is planning the construction of the most modern deep grain processing plant in Europe. This project is managed by Agrokoncernas GDP, a subsidiary of the group. The deep grain processing plant in Lithuania is to be built by 2026. It will operate on the principle of circular production, meaning that the plant will be environmentally friendly and there will be no waste in the production process itself.

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US Renewable Energy Capacity 2023 leads new utility-scale additions, with solar, wind, and battery storage surging; EIA data cite tax incentives, lower costs, and smart grid upgrades driving grid reliability and decarbonization.

Key Points

In 2023, renewables dominate new US utility-scale capacity: 54% solar, 7.1 GW wind, 8.6 GW battery storage, per EIA.

✅ 54% of 2023 US additions are solar, a record year

✅ 7.1 GW wind and 8.6 GW batteries expand grid resources

✅ Storage, smart grids, incentives boost reliability and growth

Wind, solar, and batteries make up 82% of 2023’s expected new utility-scale power capacity in the US, highlighting wind power's surge alongside solar and storage, according to the US Energy Information Administration’s (EIA) “Preliminary Monthly Electric Generator Inventory.”

As of January 2023, the US was operating 73.5 gigawatts (GW) of utility-scale solar capacity, which aligns with rising solar generation trends across the US – about 6% of the country’s total.

But solar makes up just over half of new US generating capacity expected to come online in 2023, supported by favourable government plans across key markets. And if it all goes as expected, it will be the most solar capacity added in a single year in the US. It will also be the first year that more than half of US capacity additions are solar, underscoring solar's No. 3 renewable ranking in the U.S. mix.

As of January 2023, 141.3 GW of wind capacity was operating in the US, reflecting wind's status as the most-used renewable nationwide – about 12% of the US total. Another 7.1 GW are planned for 2023. Tax incentives, lower wind turbine construction costs, and new renewable energy targets are spurring the growth. 

And developers also plan to add 8.6 GW of battery storage power capacity to the grid this year, supporting record solar and storage buildouts across the market, and that’s going to double total US battery power capacity.

However, differences in the amount of electricity that different types of power plants can produce mean that wind and solar made up about 17% of the US’s utility-scale capacity in 2021, but produced 12% of electricity, even as renewables surpassed coal nationally in 2022. Solutions such as energy storage, smart grids, and infrastructure development will help bridge that gap.

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Electric Vehicles deliver longer range, faster charging, and broader price options, with incentives and lease deals reducing costs; evaluate performance, home charging, road trip needs, and vehicle types like SUVs, pickups, and vans.

Key Points

Electric vehicles are battery-powered cars that cut costs, boost performance, and charge at home or at fast stations.

✅ Longer range and faster charging reduce range anxiety

✅ Lower operating costs vs gas: fuel, maintenance, incentives

✅ Home Level 2 charging recommended; plan for road trips

Electric cars now drive farther, charge faster and come in nearly every price range. But when GMC began promoting its Hummer EV pickup truck to be released this year, it became even clearer that electric cars are primed to go mainstream for many buyers.

Once the domain of environmentalists, then early adopters, electric vehicles may soon have even truck bros kicking the gasoline habit, though sales are still behind gas cars in many markets.

With many models now available or coming soon — and arriving ahead of schedule for several automakers — including a knockoff of the lovable Volkswagen Microbus — you may be wondering if it’s finally time to buy or lease one.

Here are the essential questions to answer before you do.

(Full disclosure: I’m a convert myself after six years and 70,000 gas-free miles.)

1. Can you afford an electric car?
Electric vehicles tend to be pricy to buy but can be more affordable to lease. Finding federal, state and local government incentives can also reduce sticker shock. And, even if the monthly payment is higher than a comparable gas car, operating costs are lower.

Gas vehicles cost an average of $3,356 per year to fuel, tax and insure, while electric cost just $2,722, according to a study by Self Financial, and Consumer Reports finds EVs save money in the long run too. Find out how much you can save with the Department of Energy calculator.

2. How far do you need to drive on a single charge?
Although almost 60 percent of all car trips in America were less than 6 miles in 2017, according to the Department of Energy, the phrase “range anxiety” scared many would-be early adopters.

Teslas became popular in part because they offered 250 miles of range. But the range of many electric vehicles between charges is now over 200 miles; even the modestly priced Chevrolet Bolt can travel 259 miles on a single charge.

Still, electric vehicles have a “road trip problem,” according to Josh Sadlier, director of content strategy for car site Edmunds.com. “If you like road trips, you almost have to have two cars — one for around town and one for longer trips,” he says.

3. Where will you charge it?
If you live in an apartment without a charging station, this could be a deal breaker.

The number of public chargers increased by 60 percent worldwide in 2019, according to the International Energy Agency. While these stations — some of which are free — are more available, most electric vehicle owners install a home station for faster charging.

Electric vehicles can be charged by plugging into a common 120-volt household outlet, but it’s slow, and understanding charging costs can help you plan home use. To speed up charging, many electric vehicle owners wind up buying a 240-volt charging station and having an electrician install it for a total cost of $1,200, according to the home remodeling website Fixr.

4. What will you use the car for?
While there are a few luxury electric SUVs on the market, most electric vehicles are smaller sedans or hatchbacks with limited cargo capacity. However, the coming wave of electric cars are more versatile, and many experts expect that within a decade these options will be commonplace, including vans, such as the Microbus, and trucks, such as an electric version of the popular Ford F-150 pickup.

5. Do you enjoy performance?
This is where electric vehicles really shine. According to automotive experts, electric cars beat their gas counterparts in these ways:

Immediate response with great low-end acceleration, particularly in the 0-30 mph range.
Sure-footed handling due to the heavy battery mounted under the car, giving it a low center of gravity.
No “shift shock” from changing gears in a conventional gas car’s transmission.
Little noise except from the wind and tires.

Other factors
Once you consider the big questions, here are other reasons to make an electric car your next choice:

Reduced environmental guilt. There is a persistent myth that electric vehicles simply move the emissions from the tailpipe to the power generating station. Yes, producing electricity produces emissions, but many electric vehicle owners charge at night when much of the electricity would otherwise be unused. According to research published by the BBC and evidence that they are better for the planet in many scenarios electric cars reduce emissions by an average of 70 percent, depending on where people live.

Less time refueling. It takes only seconds to plug in at home, and the electric vehicle will recharge while you’re doing other things. No more searching for gas stations and standing by as your tank gulps down gasoline.

No oil changes. Dealers like a constant stream of drivers coming in for oil changes so they can upsell other services. Electric vehicles have fewer moving parts and require fewer trips to the dealership for maintenance.

Carpool lanes and other perks. Check your state regulations to see if an electric vehicle gets you access to the carpool lane, free parking or other special advantages.

Enjoy the technology. Yes, electric vehicles are more expensive, but they also tend to offer top-of-the-line comfort, safety features and technology compared with their gas counterparts.

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