Zero-emissions electricity by 2035 is possible


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Canada Net-Zero Electricity 2035 aligns policy and investments with renewables, wind, solar, hydro, storage, and transmission to power electrification of EVs and heat pumps, guided by a stringent clean electricity standard and carbon pricing.

 

Key Points

A 2035 plan for a zero-emissions grid using renewables, storage and transmission to electrify transport and homes.

✅ Wind, solar, and hydro backed by battery storage and reservoirs

✅ Interprovincial transmission expands reliability and lowers costs

✅ Stringent clean electricity standard and full carbon pricing

 

By Tom Green
Senior Climate Policy Advisor
David Suzuki Foundation

Electric vehicles are making inroads in some areas of Canada. But as their numbers grow, will there be enough electrical power for them, and for all the buildings and the industries that are also switching to electricity?

Canada – along with the United States, the European Union and the United Kingdom – is committed to a “net-zero electricity grid by 2035 policy goal”. This target is consistent with the Paris Agreement’s ambition of staying below 1.5 C of global warming, compared with pre-industrial levels.

This target also gives countries their best chance of energy security, as laid out in landmark reports over the past year from the International Energy Agency and the Intergovernmental Panel on Climate Change. A new federal regulation in the form of a clean electricity standard is being developed, but will it be stringent enough to set us up for climate success and avoid dead ends?

Canada starts this work from a relatively low emissions-intensity grid, powered largely by hydroelectricity. However, some provinces such as Alberta, Saskatchewan, Nova Scotia and New Brunswick still have predominantly fossil fuel-powered electricity. Plus, there is a risk of more natural gas generation of electricity in the coming years in most provinces without new federal and provincial regulations.

This means the transition of Canada’s electricity system must solve two problems at once. It must first clean up the existing electricity system, but it must also meet future electricity needs from zero-emissions sources while overall electricity capacity doubles or even triples by 2050.

Canada has enormous potential for renewable generation, even though it remains a solar power laggard in deployment to date. Wind, solar and energy storage are proven, affordable technologies that can be produced here in Canada, while avoiding the volatility of global fossil fuel markets.

As wind and solar have become the cheapest forms of electricity generation in history, we’re already seeing foreign governments and utilities ramp up renewable projects at the pace and scale that would be needed here in Canada, highlighting a significant global electricity market opportunity for Canadian firms at home. In 2020, 280 gigawatts of new capacity was added globally – a 45 per cent increase over the previous year. In Canada, since 2010, annual growth in renewables has so far averaged less than three per cent.

So why aren’t we moving full steam – or electron – ahead? With countries around the world bringing in wind and solar for new generation, why is there so much delay and doubt in Canada, even as analyses explore why the U.S. grid isn’t 100% renewable and remaining barriers?

The modelling team drew on a dataset that accounts for how wind and solar potential varies across the country, through the weeks of the year and the hours of each day. The models provide solutions for the most cost-effective new generation, storage and transmission to add to the grid while ensuring electricity generation meets demand reliably every hour of the year.

The David Suzuki Foundation partnered with the University of Victoria to model the electricity grid of the future.

To better understand future electricity demand, a second modelling team was asked to explore a future when homes and businesses are aggressively electrified; fossil fuel furnaces and boilers are retired and replaced with electric heat pumps; and gasoline and diesel cars are replaced by electric vehicles and public transit. It also dialed up investments in energy efficiency to further reduce the need for energy. These hourly electricity-demand projections were fed back to the models developed at the University of Victoria.

The results? It is possible to meet Canada’s needs for clean electricity reliably and affordably through a focus on expanding wind and solar generation capacity, complemented with new transmission connections between provinces, and other grid improvements.

How is it that such high levels of variable wind and solar can be added to the grid while keeping the lights on 24/7? The model took full advantage of the country’s existing hydroelectric reservoirs, using them as giant batteries, storing water behind the dams when wind and solar generation was high to be used later when renewable generation is low, or when demand is particularly high. The model also invested in more transmission to enable expanded electricity trade between provinces and energy storage in the form of batteries to smooth out the supply of electricity.

Not only is it possible, but the renewable pathway is the safe bet.

There’s no doubt it will take unprecedented effort and scale to transform Canada’s electricity systems. The high electrification pathway would require an 18-fold increase over today’s renewable electricity capacity, deploying an unprecedented amount of new wind, solar and energy storage projects every year from now to 2050. Although the scale seems daunting, countries such as Germany are demonstrating that this pace and scale is possible.

The modelling also showed that small modular nuclear reactors (SMRs) are neither necessary nor cost-effective, making them a poor candidate for continued government subsidies. Likewise, we presented pathways with no need for continued fossil fuel generation with carbon capture and storage (CCS) – an expensive technology with a global track record of burning through public funds while allowing fossil fuel use to expand and while capturing a smaller proportion of the smokestack carbon than promised. We believe that Canada should terminate the significant subsidies and supports it is giving to fossil fuel companies and redirect this support to renewable electricity, energy efficiency and energy affordability programming.

The transition to clean electricity would come with new employment for people living in Canada. Building tomorrow’s grid will support more than 75,000 full-time jobs each year in construction, operation and maintenance of wind, solar and transmission facilities alone.

Regardless of the path chosen, all energy projects in Canada take place on unceded Indigenous territories or treaty land. Decolonizing power structures with benefits to Indigenous communities is imperative. Upholding Indigenous rights and title, ensuring ownership opportunities and decision-making and direct support for Indigenous communities are all essential in how this transition takes place.

Wind, solar, storage and smart grid technologies are evolving rapidly, but our understanding of the possibilities they offer for a zero-emissions future, including debates over clean energy’s dirty secret in some supply chains, appears to be lagging behind reality. As the Institut de L’énergie Trottier observed, decarbonization costs have fallen faster than modellers anticipated.

The shape of tomorrow’s grid will largely depend on policy decisions made today. It’s now up to people living in Canada and their elected representatives to create the right conditions for a renewable revolution that could make the country electric, connected and clean in the years ahead.

To avoid a costly dash-to-gas that will strand assets and to secure early emissions reductions, the electricity sector needs to be fully exposed to the carbon price. The federal government’s announcement that it will move forward with a clean electricity standard – requiring net-zero emissions in the electricity sector by 2035 – will help if the standard is stringent.

Federal funding to encourage provinces to expand interprovincial transmission, including recent grid modernization investments now underway will also move us ahead. At the provincial level, electricity system governance – from utility commission mandates to electricity markets design – needs to be reformed quickly to encourage investments in renewable generation. As fossil fuels are swapped out across the economy, more and more of a household’s total energy bill will come from a local electric utility, so a national energy poverty strategy focused on low-income and equity-seeking households must be a priority.

The payoff from this policy package? Plentiful, reliable, affordable electricity that brings better outcomes for community health and resilience while helping to avoid the worst impacts of climate change.

 

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Electric vehicles can now power your home for three days

Vehicle-to-Home (V2H) Power enables EVs to act as backup generators and home batteries, using bidirectional charging, inverters, and rooftop solar to cut energy costs, stabilize the grid, and provide resilient, outage-proof electricity.

 

Key Points

Vehicle-to-Home (V2H) Power lets EV batteries run household circuits via bidirectional charging and an inverter.

✅ Cuts energy bills using solar, time-of-use rates, and storage

✅ Provides resilient backup during outages, storms, and blackouts

✅ Enables grid services via V2G/V2H with smart chargers

 

When the power went out at Nate Graham’s New Mexico home last year, his family huddled around a fireplace in the cold and dark. Even the gas furnace was out, with no electricity for the fan. After failing to coax enough heat from the wood-burning fireplace, Graham’s wife and two children decamped for the comfort of a relative’s house until electricity returned two days later.

The next time the power failed, Graham was prepared. He had a power strip and a $150 inverter, a device that converts direct current from batteries into the alternating current needed to run appliances, hooked up to his new Chevy Bolt, an electric vehicle. The Bolt’s battery powered his refrigerator, lights and other crucial devices with ease. As the rest of his neighborhood outside Albuquerque languished in darkness, Graham’s family life continued virtually unchanged. “It was a complete game changer making power outages a nonissue,” says Graham, 35, a manager at a software company. “It lasted a day-and-a-half, but it could have gone much longer.”

Today, Graham primarily powers his home appliances with rooftop solar panels and, when the power goes out, his Chevy Bolt. He has cut his monthly energy bill from about $220 to $8 per month. “I’m not a rich person, but it was relatively easy,” says Graham “You wind up in a magical position with no [natural] gas, no oil and no gasoline bill.”

Graham is a preview of what some automakers are now promising anyone with an EV: An enormous home battery on wheels that can reverse the flow of electricity to power the entire home through the main electric panel.

Beyond serving as an emissions-free backup generator, the EV has the potential of revolutionizing the car’s role in American society, with California grid programs piloting vehicle-to-grid uses, transforming it from an enabler of a carbon-intensive existence into a key step in the nation’s transition into renewable energy.

Home solar panels had already been chipping away at the United States’ centralized power system, forcing utilities to make electricity transfer a two-way street. More recently, home batteries have allowed households with solar arrays to become energy traders, recharging when electricity prices are low, replacing grid power when prices are high, and then sell electricity back to the grid for a profit during peak hours.

But batteries are expensive. Using EVs makes this kind of home setup cheaper and a real possibility for more Americans as the American EV boom accelerates nationwide.

So there may be a time, perhaps soon, when your car not only gets you from point A to point B, but also serves as the hub of your personal power plant.

I looked into new vehicles and hardware to answer the most common questions about how to power your home (and the grid) with your car.


Why power your home with an EV battery

America’s grid is not in good shape. Prices are up and reliability is down, and many state power grids face new challenges from rising EV adoption. Since 2000, the number of major outages has risen from less than two dozen to more than 180 per year, based on federal data, the Wall Street Journal reports. The average utility customer in 2020 endured about eight hours of power interruptions, double the previous decade.

Utilities’ relationship with their customers is set to get even rockier. Residential electricity prices, which have risen 21 percent since 2008, are predicted to keep climbing as utilities spend more than $1 trillion upgrading infrastructure, erecting transmission lines for renewable energy and protecting against extreme weather, even though grids can handle EV loads with proper management and planning.

U.S. homeowners, increasingly, are opting out. About 8 percent of them have installed solar panels. An increasing number are adding home batteries from companies such as LG, Tesla and Panasonic. These are essentially banks of battery cells, similar to those in your laptop, capable of storing energy and discharging electricity.

EnergySage, a renewable energy marketplace, says two-thirds of its customers now request battery quotes when soliciting bids for home solar panels, and about 15 percent install them. This setup allows homeowners to declare (at least partial) independence from the grid by storing and consuming solar power overnight, as well as supplying electricity during outages.

But it doesn’t come cheap. The average home consumes about 20 kilowatt-hours per day, a measure of energy over time. That works out to about $15,000 for enough batteries on your wall to ensure a full day of backup power (although the net cost is lower after incentives and other potential savings).

 

How an EV battery can power your home

Ford changed how customers saw their trucks when it rolled out a hybrid version of the F-150, says Ryan O’Gorman of Ford’s energy services program. The truck doubles as a generator sporting as many as 11 outlets spread around the vehicle, including a 240-volt outlet typically used for appliances like clothes dryers. During disasters like the 2021 ice storm that left millions of Texans without electricity, Ford dealers lent out their hybrid F-150s as home generators, showing how mobile energy storage can bring new flexibility during outages.

The Lightning, the fully electric version of the F-150, takes the next step by offering home backup power. Under each Lightning sits a massive 98 kWh to 131 kWh battery pack. That’s enough energy, Ford estimates, to power a home for three days (10 days if rationing). “The vehicle has an immense amount of power to move that much metal down the road at 80 mph,” says O’Gorman.

 

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Harbour Air eyes 2023 for first electric passenger flights

Harbour Air Electric Seaplanes pioneer zero-emission aviation with battery-powered de Havilland Beaver flights, pursuing Transport Canada certification for safe, fossil fuel-free service across Vancouver Island routes connecting Vancouver, Victoria, Nanaimo, and beyond.

 

Key Points

Battery-powered, zero-emission floatplanes by Harbour Air pursuing Transport Canada certification to carry passengers.

✅ 29-minute test flight on battery power alone

✅ New lighter, longer-lasting battery supplier partnership

✅ Aiming to electrify entire 42-aircraft Beaver/Otter fleet

 

Float plane operator Harbour Air is getting closer to achieving its goal of flying to and from Vancouver Island without fossil fuels, following its first point-to-point electric flight milestone.

A recent flight of the company’s electric de Havilland Beaver test plane saw the aircraft remain aloft for 29 minutes on battery power alone, a sign of an emerging aviation revolution underway.

Harbour Air president Randy Wright says the company has joined with a new battery supplier to provide a lighter and longer-lasting power source, a high-flying example of research investment in the sector.

The company hopes to get Transport Canada certification to start carrying passengers on electric seaplanes by 2023, as projects like the electric-ready Kootenay Lake ferry come online.

"This is all new to Transport, so they've got to make sure it's safe just like our aircraft that are running today,” Wright said Wednesday. “They're working very hard at this to get this certified because it's a first in the world."

Parallel advances in marine electrification, such as electric ships on the B.C. coast, are informing clean-transport goals across the province.

Before the pandemic, Harbour Air flew approximately 30,000 commercial flights annually, along corridors also served by BC Ferries hybrid ships today, between Vancouver, Victoria, Nanaimo, Whistler, Seattle, Tofino, Salt Spring Island, the Sunshine Coast and Comox.

Wright says the company plans to eventually electrify its entire fleet of 42 de Havilland Beaver and Otter aircraft, reflecting a broader shift that includes CIB-backed electric ferries in B.C.

 

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Renewables Are Ready to Deliver a Renewable World - Time for Action for 100% Renewable Energy Globally

100% Renewable Energy Transition unites solar, wind, hydropower, geothermal, and bioenergy with storage, smart grids, and sector coupling, delivering decarbonization, energy security, and lower LCOE amid post-Fukushima policy shifts and climate resilience goals.

 

Key Points

It is a pathway using all renewables plus storage and grids to fully decarbonize power, heat, transport, and industry.

✅ Integrates solar, wind, hydro, geothermal, and bioenergy

✅ Uses storage, smart grids, and sector coupling for reliability

✅ Requires enabling policies, finance, and rapid deployment

 

Renewable energy organizations representing different spheres of the renewable energy community have gathered on the occasion of the tenth anniversary of the Great East Japan Earthquake and Fukushima nuclear accident to emphasize that renewable energies are not only available in abundance, with global renewable power on course to shatter more records, but ready to deliver a renewable world.

The combination of all renewable technologies, be it bioenergy, geothermal energy, hydropower, ocean energy, solar energy or wind power, in particular in combination with storage options, can satisfy all energy needs of mankind, be it for power, heating/cooling, transportation, or industrial processes.

Renewables have seen tremendous growth rates and cost reduction over the past two decades, but there are still many barriers that need to be addressed for a faster renewable energy deployment to eventually achieve global 100% renewable energy, as outlined in an on the road to 100% renewables initiative that charts the path. It is up to political decision-makers to create the legislative and regulatory conditions so that the renewable energy community can act as fast as needed.

Such rapid switch towards renewables is not only a must in light of nuclear risks and the growing threats of climate change, but also the necessary response to the current pandemic situation. And it will allow those hundreds of millions of humans in unserved areas to get for the first time ever access to modern energy services, as noted by a new IRENA report that details how renewables can decarbonise the energy sector and improve lives.

Speakers from the renewable energy community presented today in a joint webinar that a renewable future is a realistic vision, representing:

Energy Watch Group, Global100RE Platform, Global100RE Strategy Group, International Geothermal Association, ISEP Japan, REN Alliance, World Bioenergy Association, World Wind Energy Association.

Dr. Tetsunari Iida, Director of the Institute for Sustainable Energy Policies ISEP Japan:

Ten years ago, on 11 March 2021, the Great East Japan Earthquake and Fukushima Daiichi Nuclear Power Plant accident occurred. It is a "coincidence of global history" that it now coincides with the starting point of the 100% renewable energy initiative that is accelerating around the world.

The world has changed dramatically since 311. Germany, Italy, Switzerland, Taiwan, South Korea, China and many other countries were all shocked by 311 and shifted their focus from nuclear power to renewable energy, and in the U.S. clean energy industries are setting sights on market majority to accelerate this trend. The next ten years will be the decade in which this perception will rapidly become the "new reality". 311 was the "starting point" for a structural energy shift in world history.

Hans-Josef Fell, former MP, President of the Energy Watch Group and co-initiator of the Global100RE Strategy Group:

The disasters of Fukushima and Chernobyl are urging the entire world to quickly end the use of atomic energy, and many call for a fossil fuel lockdown to catalyze a climate revolution alongside the transition. Contrary to what is often claimed, nuclear energy cannot make a contribution to climate protection, but only creates immense problems with toxic radioactivity emissions, nuclear waste, atomic bomb material and the dangers of a nuclear catastrophe. In contrast, 100% renewable energies until 2030 can help achieve climate protection and a simultaneous nuclear phase-out, according to a recently published statement by a world-leading group of energy researchers from the USA, EU and Australia.

Their research suggests that a 100% renewable energy supply, including storage systems, can provide full energy security for all of mankind by 2030 and will even be cheaper than the existing nuclear and fossil energy supply, and with over 30% of global electricity already from renewables, momentum is strong. The only requirement for implementation is the right decisions taken by decision makers both in governments and industry. All technical and economic prerequisites for a disruptive conversion of the global energy supply to 100% renewable energies are already in place.

Hon. Peter Rae AO, President of WWEA and Honorary Chairman of the REN Alliance:

40 years ago, the idea of developing nuclear power appealed to me as a non-polluting method of generating electricity. So I studied it. How to deal with waste and how to ensure it would not create a danger to life. Along came Chernobyl and other accidents. Storage of waste was leaving dangerous hiding places while some waste was alleged to be dumped at sea. I became more and more concerned. There were demonstrations that the existing methods were dangerous and required very strict construction and operational tolerances - up went the cost. Long delays and huge cost increases. I had visited nuclear power stations and talked to expert proponents in UK, France, US, Taiwan and Australia, and debates such as New Zealand's electricity future reflect similar concerns. The more I did the more certain I became that it was not the way to go. Then Fukushima put the dangers and cost beyond doubt.

Let's get on with the rollover to renewables.

Dr. Marit Brommer, Executive Director of the International Geothermal Association IGA:

The IGA is proud to work with all renewable energy associations to continuously provide a unified voice to a cleaner energy future. The Geothermal sector is proven to be a partner of choice for many locations in the world serving baseload power and clean heat to customers. We are particularly interested in the increased attention system integration gets, which underpins the importance of all renewables coming together at events such as the webinar organised by the WWEA.

Christian Rakos, President of the World Bioenergy Association:

The IPCC has emphasized the important role of sustainable bioenergy for climate protection. Recent advances in technology allow us to use feedstock from forestry, wood processing and agricultural production in an efficient and clean way. Today, bioenergy already contributes 12 - 13% to global final energy demand. Importantly, contribution from bioenergy is more than 5 times as much as nuclear energy worldwide. Together with other renewable energy technologies such as solar, wind, geothermal and hydropower, bioenergy can increase the contribution in a substantial way to meet the energy demands of all end use sectors and meet the international energy and climate goals.

Stefan Gsanger, Secretary General of the World Wind Energy Association and Co-chair of the Global100RE Platform:

The switch to a renewable energy future requires new political and economic thinking: from centralised structures with few large actors towards decentralised, participatory models with millions of communities and citizens playing an active role, not only as consumers but also as producers of energy. To make this new paradigm the predominant energy paradigm is the true challenge of the energy transformation which we as the world community are facing. If we manage this shift well and on time, billions of people across the globe, in industrialised and developing countries alike, will benefit and will face a bright future.

 

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Ontario Launches Hydrogen Innovation Fund

Ontario Hydrogen Innovation Fund accelerates clean electricity integration, hydrogen storage, grid balancing, and electrolyzer pilot projects, supporting EV production, green steelmaking, and clean manufacturing under Ontario's Low-Carbon Hydrogen Strategy via IESO-administered funding.

 

Key Points

A $15M program funding hydrogen storage, grid pilots to integrate low-carbon hydrogen into Ontario's power system.

✅ Administered by IESO; applications opened April 2023.

✅ Supports existing, new, and research hydrogen projects.

✅ Backs grid storage, capacity, demand management pilots.

 

The Ontario government is establishing a Hydrogen Innovation Fund that will invest $15 million over the next three years to kickstart and develop opportunities for hydrogen to be integrated into Ontario’s clean electricity system, including hydrogen electricity storage. This launch marks another milestone in the implementation of the province’s Low-Carbon Hydrogen Strategy, supporting a growing hydrogen economy across the province, positioning Ontario as a clean manufacturing hub.

“When energy is reliable, affordable and clean our whole province wins,” said Todd Smith, Minister of Energy. “The Hydrogen Innovation Fund will help to lay the groundwork for hydrogen to contribute to our diverse energy supply, supporting game-changing investments in electric vehicle production and charging infrastructure across the province, green steelmaking and clean manufacturing that will create good paying jobs, grow our economy and reduce emissions.”

Hydrogen Innovation Fund projects would support electricity supply, capacity, battery storage and demand management, and support growth in Ontario’s hydrogen economy. The Fund will support projects across three streams:

Existing facilities already built or operational and ready to evaluate how hydrogen can support Ontario’s clean grid amid an energy storage crunch in Ontario.
New hydrogen facilities not yet constructed but could be in-service by a specified date to demonstrate how hydrogen can support Ontario’s clean grid.
Research studies investigating the feasibility of novel applications of hydrogen or support future hydrogen project decision making.

The Hydrogen Innovation Fund will be administered by the Independent Electricity System Operator, which is opening applications for the fund in April 2023. Natural Resources Canada modelling shows that hydrogen could make up about 30 per cent of the country's fuels and feedstock by 2050, as provinces advance initiatives like a British Columbia hydrogen project demonstrating scale and ambition, and create 100,000 jobs in Ontario. By making investments early to explore applications for hydrogen in our clean electricity sector we are paving the way for the growth of our own hydrogen economy.

“As a fuel that can be produced and used with little to no greenhouse gas emissions, hydrogen has tremendous potential to help us meet our long-term economic and environmental goals,” said David Piccini, Minister of the Environment, Conservation and Parks. “Our government will continue to support innovation and investment in clean technologies that will position Ontario as the clean manufacturing and transportation hub of the future while leading Canada in greenhouse gas emission reductions.”

The province is also advancing work to develop the Niagara Hydrogen Centre, led by Atura Power, which would increase the amount of low-carbon hydrogen produced in Ontario by eight-fold. This innovative project would help balance the electricity grid while using previously unutilized water at the Sir Adam Beck generating station to produce electricity for a hydrogen electrolyzer, reflecting broader electrolyzer investment trends in Canada. To support the implementation of the project, the IESO entered into a contract for grid regulation services at the Sir Adam Beck station starting in 2024, which will support low-carbon hydrogen production at the Niagara Hydrogen Centre.

These investments build on Ontario’s clean energy advantage, which also includes the largest battery storage project planned in southwestern Ontario, as our government makes progress on the Low-Carbon Hydrogen Strategy that laid out eight concrete actions to make Ontario a leader in the latest frontier of energy innovation – the hydrogen economy.

 

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Sales Of Electric Cars Top 20% In California, Led By Tesla

California EV Sales 2023 show rising BEV market share, strong Tesla Model Y and Model 3 demand, hybrid growth, and ICE decline, per CNCDA Q3 data, underscoring California auto trends and ZEV policy momentum.

 

Key Points

BEVs hit 21.5% YTD in 2023 (22.3% in Q3); 35.4% with hybrids, as ICE share fell and Tesla led the California market.

✅ BEVs 21.5% YTD; 22.3% in Q3 per CNCDA data

✅ Tesla Model Y, Model 3 dominate; 62.9% BEV share

✅ ICE share down to 64.6%; hybrids lift to 35.4% YTD

 

The California New Car Dealers Association (CNCDA) reported on November 1, 2023, that sales of battery electric cars accounted for 21.5% of new car sales in the Golden State during the first 9 months of the year and 22.3% in the third quarter. At the end of Q3 in 2022, sales of electric cars stood at 16.4%. In 2021, that number was 9.1%. So, despite all the weeping and wailing and gnashing of teeth lately about green new car wreck warnings in some coverage, the news is pretty good, at least in California.

When hybrid and hydrogen fuel cell vehicles are included in the calculations, the figure jumps up 35.4% for all vehicles sold year to date in California. Not surprisingly this means EVs still trail gas cars in the state, with the CNCDA reporting ICE market share (including gasoline and diesel vehicles) was 64.6% so far this year, down from 71.6% in 2022 and 88.4% in 2018.

California is known as the vanguard for automotive trends in the country, with shifts in preferences and government policy eventually spreading to the rest of the country. While the state’s share of electric cars exceeds one fifth of all vehicles sold year to date, the figure for the US as a whole stands at 7.4%, with EV sales momentum into 2024 continuing nationwide. California has banned the sale of gas-powered vehicles starting in 2035, and its push toward electrification will require a much bigger grid to support charging, although the steady increase in the sale of electric cars suggests that ban may never need to be implemented as people embrace the EV revolution.

Not surprisingly, when digging deeper into the sales data, the Tesla Model Y and Model 3 dominate sales in the state’s electric car market this year, at 103,398 and 66,698 respectively. Tesla’s overall market share of battery electric car sales is at 62.9%. In fact, the Tesla Model Y is the top selling vehicle overall in California, followed by the Model 3, the Toyota RAV4 (40,622), and the Toyota Camry (39,293).

While that is good news for Tesla, its overall market share has slipped from 71.8% year to date last year at this time. Competing models from brands like Chevrolet, BMW, Mercedes, Hyundai, Volkswagen, and Kia have been slowly eating into Tesla’s market share. Overall, in California, Toyota is the sales king with 15% of sales, even as the state leads in EV charging deployment statewide, followed by Tesla at 13.5%. In the second quarter, Tesla narrowly edged out Toyota for top sales in the state before sales swung back in Toyota’s favor in the third quarter.

That being said, Tesla’s sales in the state climbed by 38.5% year to date, while Toyota’s actually shrank by 0.7%. Time will tell if Tesla’s popularity with the state’s car buyers improves and it can overtake Toyota for the 2023 crown, even as U.S. EV market share dipped in early 2024, or if other EV makers can offer better products at better prices and lure California customers who want to purchase electric cars away from the Tesla brand. Certainly, no company can expect to have two thirds of the market to itself forever.

 

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General Motors to add 3,000 jobs focused on electric vehicles

General Motors EV Hiring expands software development, engineering, and IT roles for electric vehicles, Ultium batteries, and autonomous tech, offering remote jobs, boosting diversity and inclusion, and accelerating zero-emission mobility and customer experience initiatives.

 

Key Points

GM plan to hire 3,000 software, engineering, and IT staff to speed EV programs, remote work, and customer experience.

✅ 3,000 hires in software, engineering, IT

✅ Focus on EVs, Ultium batteries, autonomous tech

✅ Remote roles, diversity, inclusion priorities

 

General electrical safety involves practices and procedures designed to prevent electric shock, arc flash, and other hazards associated with electrical systems. Whether at home, in the workplace, or industrial environments, following established safety guidelines helps protect people, property, and equipment from electrical accidents. General Motors plans to hire 3,000 new employees largely focused on software development as the company accelerates its plans for electric vehicles, the automaker announced Monday.

GM said the jobs will be focused on engineering, design and information technology “to increase diversity and inclusion and contribute to GM’s EV and customer experience priorities.” The hiring is expected through the first quarter of 2021, as the company addresses EV adoption challenges in key markets. Many of the positions will be remote as GM begins to offer “more remote opportunities than ever before,” the company said.

“As we evolve and grow our software expertise and services, it’s important that we continue to recruit and add diverse talent,” GM President Mark Reuss said in a release. “This will clearly show that we’re committed to further developing the software we need to lead in EVs, enhance the customer experience and become a software expertise-driven workforce.”

General Motors CEO on third-quarter earnings, rise in demand for trucks and more
The hiring blitz comes as the automaker expects to increase focus on electric vehicles, including offering at least 20 new electric vehicles globally by 2023, while competitors like Ford accelerate EV investment as well. GM earlier this year said it planned to invest $20 billion in electric and autonomous vehicles by 2025, including a tentative Ontario EV plant commitment.

Ken Morris, GM vice president of autonomous and electric vehicles programs, told reporters on a call Monday that the automaker has pulled forward at least two upcoming electric vehicles following the GMC Hummer EV, which is the first vehicle on GM’s next-generation electric vehicle platform with its proprietary Ultium battery cells.

“We’re moving as fast as we can in terms of developing vehicles virtually, more so than we ever have by far,” Morris said. “We are doing things virtually, more effective than we ever have.”

Shares of the automaker reached a new 52-week high of $39.72 ahead of the Monday announcement. The stock was up 5% during midday trading Monday following market optimism about a Covid-19 vaccine and President-elect Joe Biden outlining priorities that would support electric vehicles nationwide.

The race between Tesla, GM, Rivian and others to dominate electric pickup trucks
“We’re looking forward to working with the Biden administration and support policies that will foster greater adoption of EVs across all 50 states and encourage investments in R&D and manufacturing,” Morris said. “At the end of the day, climate change is a global concern and the best way to remove automobile emissions from the environmental equation is all-electric, zero-emissions future.”

At the same time, gas-electric hybrids continue to gain momentum in the U.S., shaping consumer transition paths.

The additional jobs are separate from a previous announcement by GM to hire 1,100 new employees as part of a $2.3 billion joint venture with LG Chem to produce Ultium cells in northeast Ohio.

GM employed about 164,000 people globally in 2019, down from 215,000 in 2015 as the company has restructured and cut operations in recent years.

 

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