Power Up Your Career targets young adults

ST. LOUIS, MISSOURI - The National Association of Electrical Distributors (NAED) is launching a special Website and marketing campaign to attract young adults to careers in electrical distribution. Carrying the theme "Power Up Your Career", the campaign highlights advantages of electrical distribution employment, including competitive salary and benefits, growth opportunities and positive working conditions.

The main feature of the recruiting campaign is a new industry career Website, PowerUpYourCareer.com. Targeting people ages 17-34, the site introduces viewers to the industry and describes careers in sales, warehouse operations and the business office. Links are provided to participating NAED distributor companies' Websites for information and job openings.

NAED will build awareness of the site through Internet marketing as well as outreach to high schools, technical schools and community colleges. Elements of the campaign will target parents and school counselors.

Development of the industry career recruiting campaign is being spearheaded by NAED's Western Region Council under the leadership of Tom Isenberg, NAED Western Region vice president and president of Western Extralite Co.

"Recruiting is a critical issue for electrical distribution. As the pre-Boomers and Baby Boomers retire, forecasts call for the United States to have over 10 million more jobs than workers to fill them by the end of the decade," Isenberg said. "In developing this campaign, we have researched the lifestyles and expectations of young adults in the workplace. We believe we have a good plan to reach them and demonstrate the benefits of working in our industry."

NAED is the trade association for the $70+ billion electrical distribution industry. Through networking, education, research, and benchmarking, NAED helps electrical distributors increase profitability and improve the channel. NAED's membership represents approximately 4,100 locations internationally.

Related News

russia-and-ukraine-accuse-each-other-of-violating-energy-ceasefire

Russia and Ukraine Accuse Each Other of Violating Energy Ceasefire

MOSCOW - Russia and Ukraine have traded fresh accusations regarding violations of a fragile energy ceasefire, brokered by the United States, which both sides had agreed to last month. These new allegations highlight the ongoing tensions between the two nations and the challenges involved in implementing a truce, especially in such a complex and volatile conflict.

The U.S.-brokered ceasefire had initially aimed to reduce the intensity of the fighting, specifically in the energy sector, where both sides had previously targeted each other’s infrastructure. Despite this agreement, the accusations on Wednesday suggest that both Russia and Ukraine have continued their attacks…

READ MORE
elizabeth may

Elizabeth May wants a fully renewable electricity grid by 2030. Is that possible?

READ MORE

pickering ngs

Pickering NGS life extensions steer Ontario towards zero carbon horizon

READ MORE

powerlines

Canada and Manitoba invest in new turbines

READ MORE

climate change

Charting a path to net zero electricity emissions by the middle of the century

READ MORE