NYCEEC Brings the Battery to Brooklyn, Financing Energy Storage for a Low-Income Housing Microgrid

EV Opportunity for Utilities spans EV charging infrastructure, grid modernization, demand response, time-of-use rates, and customer engagement, enabling predictable load growth, flexible charging, and stronger utility branding amid electrification and resilience challenges.

Key Points

It is the strategy to leverage EV adoption for load growth, grid flexibility, and branded charging services.

✅ Monetizes EV load via TOU rates, managed charging, and V2G.

✅ Uses rate-based infrastructure to expand equitable charging access.

✅ Enhances resilience and DER integration through smart grid upgrades.

Tesla recently announced delivery of the first 30 production units of its Model 3 electric vehicle (EV). EV technology has generated plenty of buzz in the electric utility industry over the past decade and, with last week’s announcement, it would appear that projections of a significant market presence for EVs could give way to rapid growth.

Tesla’s announcement could not have come at a more critical time for utilities, which face unprecedented challenges. For the past 15 years, utilities have been grappling with increasingly frequent “100-year storms,” including hurricanes, snowstorms and windstorms, underscoring the reality that the grid’s aging infrastructure is not fit to withstand increasingly extreme weather, along with other threats, such as cyber attacks.

Coupled with flat or declining load growth, changing regulations, increasing customer demand, and new technology penetration, these challenges have given the electric utility industry good reason to describe its future as “threatened.” These trends, each exacerbating the others, mean essentially that utilities can no longer rely on traditional ways of doing business.

EVs have significant potential to help relieve the industry’s pessimistic outlook. This article will explore what EV growth could mean for utilities and how they can begin establishing critical foundations today to help ensure their ability to exploit this opportunity.

The opportunity

At the Bloomberg New Energy Finance (BNEF) Global Summit 2017, BNEF Advisory Board Chairman Michael Liebreich announced the group’s prediction that electric vehicles will comprise 35-47 percent of new vehicle sales globally by 2040.

U.S. utilities have good reason to be optimistic about this potential new revenue source, as EV-driven demand growth could be substantial according to federal lab analyses. If all 236 million gas-powered cars in the U.S. — average miles driven per year: 12,000 — were replaced with electric vehicles, which travel an average of 100 miles on 34 kWh, they would require 956 billion kWh each year. At a national average cost of $0.12 / kWh, the incremental energy sold by utilities in the U.S. would bring in around $115 billion per year in new revenues. A variety of factors could increase or decrease this number, but it still represents an attractive opportunity for the utility sector.

Capturing this burgeoning market is not simply a matter of increased demand; it will also require utilities to be predictable, adaptable and brandable. Moreover, while the aggregate increase in demand might be only 3-4 percent, demand can come as a flexible and adaptable load through targeted programming. Also, if utilities target the appropriate customer groups, they can brand themselves as the providers of choice for EV charging. The power of stronger branding, in a sector that’s experiencing significant third-party encroachment, could be critical to the ongoing financial health of U.S. utilities.

Many utilities are already keenly aware of the EV opportunity and are speeding down this road (no pun intended) as part of their plans for utility business model reinvention. Following are several questions to be asked when evaluating the EV opportunity.

Is the EV opportunity feasible with today’s existing grid?

According to a study conducted by the U.S. Department of Energy’s Pacific Northwest National Laboratory, the grid is already capable of supporting more than 150 million pure electric vehicles, even as electric cars could challenge state grids in the years ahead, a number equal to at least 63 percent of all gas-powered cars on the road today. This is significant, considering that a single EV plugged into a Level 2 charger can double a home’s peak electricity demand. Assuming all 236 million car owners eventually convert to EVs, utilities will need to increase grid capacity. However, today’s grid already has the capacity to accommodate the most optimistic prediction of 35-47 percent EV penetration by 2040, which is great news.

Should the EV opportunity be owned by utilities?

There’s significant ongoing debate among regulators and consumer advocacy groups as to whether utilities should own the EV charging infrastructure, with fights for control over charging reflecting broader market concerns today. Those who are opposed to this believe that the utilities will have an unfair pricing advantage that will inhibit competition. Similarly, if the infrastructure is incorporated into the rate base, those who do not own electric vehicles would be subsidizing the cost for those who do.

If the country is going to meet the future demands of electric cars, the charging infrastructure and power grid will need help, and electric utilities are in the best position to address the problem, as states like California explore EVs for grid stability through utility-led initiatives that can scale. By rate basing the charging infrastructure, utilities can provide charging services to a wider range of customers. This would not favor one economic group over another, which many fear would happen if the private sector were to control the EV charging market.

If you build it, will they come?

At this point, we can conclude that growth in EV market penetration is a tremendous opportunity for utilities, one that’s most advantageous to electricity customers if utilities own some, if not all, of the charging infrastructure. The question is, if you build it, will they come — and what are the consequences if they don’t?

With any new technology, there’s always a debate centered around adoption timing — in this case, whether to build the infrastructure ahead of demand for EV or wait for adoption to spike. Either choice could have disastrous consequences if not considered properly. If utilities wait for the adoption to spike, their lack of EV charging infrastructure could stunt the growth of the EV sector and leave an opening for third-party providers. Moreover, waiting too long will inhibit GHG emissions reduction efforts and generally complicate EV technology adoption. On the other hand, building too soon could lead to costly stranded assets. Both problems are rooted in the inability to control adoption timing, and, until recently, utilities didn’t have the means or the savvy to influence adoption directly.

How should utilities prepare for the EV?

Beyond the challenges of developing the hardware, partnerships and operational programs to accommodate EV, including leveraging energy storage and mobile chargers for added flexibility, influencing the adoption of the infrastructure will be a large part of the challenge. A compelling solution to this problem is to develop an engaged customer base.

A more engaged customer base will enable utilities to brand themselves as preferred EV infrastructure providers and, similarly, empower them to influence the adoption rate. There are five key factors in any sector that influence innovation adoption:

1. Relative advantage – how improved an innovation is over the previous generation.

2. Compatibility – the level of compatibility an innovation has with an individual’s life.

3. Complexity – if the innovation is to difficult to use, individuals will not likely adopt it.

4. Trialability – how easily an innovation can be experimented with as it’s being adopted.

5. Observability – the extent that an innovation is visible to others.

Although much of EV adoption will depend on the private vehicle sector influencing these five factors, there’s a huge opportunity for utilities to control the compatibility, complexity and observability of the EV. According to  “The New Energy Consumer: Unleashing Business Value in a Digital World,” utilities can influence customers’ EV adoption through digital customer engagement. Studies show that digitally engaged customers:

• have stronger interest and greater likelihood to be early EV adopters;

• are 16 percent more likely to purchase home-based electric vehicle charging stations and installation services;

• are 17 percent more likely to sign up for financing for home-based electric vehicle charging stations; and

• increase the adoption of consumer-focused programs.

These findings suggest that if utilities are going to seize the full potential of the EV opportunity, they must start engaging customers now so they can appropriately influence the timing and branding of EV charging assets.

How can utilities engage consumers in preparation?

If utilities establish the groundwork to engage customers effectively, they can reduce the risks of waiting for an adoption spike and of building and investing in the asset too soon. To improve customer engagement, utilities need to:

1. Change their customer conversations from bills, kWh, and outages, to personalized, interesting topics, communicated at appropriate intervals and via appropriate communication channels, to gain customers’ attention.

2. Establish their roles as trusted advisors by presenting useful, personalized recommendations that benefit customers. These tips should change dynamically with changing customer behavior, or they risk becoming stagnant and redundant, thereby causing customers to lose interest.

3. Convert the perception of the utility as a monopolistic, inflexible entity to a desirable, consumer-oriented brand through appropriate EV marketing.

It’s critical to understand that this type of engagement strategy doesn’t even have to provide EV-specific messaging at first. It can start by engaging customers through topics that are relevant and unique, through established or evolving customer-facing programs, such as EE, BDR, TOU, HER.

As lines of communication open up between utility and users, utilities can begin to understand their customers’ energy habits on a more granular level. This intelligence can be used by business analysts to help educate program developers on the optimal EV program timing. For example, as customers become interested in services in which EV owners typically enlist, utilities can target them for EV program marketing. As the number of these customers grows, the window for program development opens, and their levels of interest can be used to inform program and marketing timelines.

While all this may seem like an added nuisance to an EV asset development strategy, there’s significant risk of losing this new asset to third-party providers. This is a much greater burden to utilities than spending the time to properly own the EV opportunity.

Related News

• Electricity Forum News

• EV Infrastructure News

California Natural Gas Plant Rethink signals a shift toward clean energy, renewables, distributed solar, battery storage, and grid modernization as LADWP and regulators pause repowering plans amid an electricity oversupply and rising ratepayer costs.

Key Points

California pauses new gas plants to assess renewables, storage, and grid solutions for reliability.

✅ LADWP delays $2.2B gas repowers to study clean alternatives

✅ CEC weighs halting Oxnard plant amid grid oversupply

✅ Distributed solar, batteries, demand response boost reliability

California energy officials are, for the first time, rethinking plans to build expensive natural gas power plants in the face of an electricity glut and growing use of cleaner and cheaper energy alternatives.

The Los Angeles Department of Water and Power announced Tuesday that it has put a hold on a $2.2-billion plan to rebuild several old natural gas power plants while it studies clean energy alternatives to meet electricity demands. And the California Energy Commission may decide as early as Thursday to halt a natural gas project in Ventura County.

The scrutiny comes after an investigation found that the state is operating with an oversupply of electricity, driven largely by the construction of gas-fueled generating plants, leading to higher rates as regulators consider a rate overhaul to clean the grid. The state’s power plants are on track to be able to produce at least 21% more electricity than needed by 2020, according to the Times report.

Californians are footing a $40-billion annual bill while using less electricity, paying $6.8 billion more than they did in 2008 when power use in the state was at its all-time high. Electricity consumption has since fallen and remained largely flat.

Utilities in California have been on a years-long building binge, adding new natural gas plants even as the nation’s electricity system has undergone significant change, including consumer choice reforms that are reshaping the market.

Where utilities once delivered all electrical services from huge power plants along miles of transmission lines, the industry now must consider power delivered to the electric grid not only from its own sources, but also from solar systems and batteries at homes and businesses.

At the same time, utilities have been aggressively upgrading or rebuilding their aging natural gas plants — a move critics have said is unnecessary because consumers are using less power and clean energy technology is making those plants obsolete.

The DWP and energy commission moves involve as many as seven natural gas plant projects proposed for Southern California, despite warnings about a looming shortage if capacity is retired too fast, from Oxnard to Carlsbad, at a cost of more than $6 billion.

Reiko Kerr, the DWP’s senior assistant general manager of power systems, said given the changes in the energy world, the assessment is necessary to protect ratepayer dollars and the environment.

“The whole utility paradigm has shifted,” Kerr said in an interview. “We really are doing our ratepayers a disservice by not considering all viable options.

“We’re just looking at everything,” she said. “What can help us solve this reliability, renewable and greenhouse gas challenge that we all have?”

State and local governments have felt a heightened sense of urgency to deal with climate change after President Trump decided last week to withdraw the United States from the Paris climate accord.

California already has mandated that at least 50% of the state’s electricity come from clean energy sources by 2030. Senate leader Kevin de León (D-Los Angeles) wants to increase that to 100% by 2045.

Building or overhauling natural gas plants throughout Southern California, environmentalists argue, isn’t helping achieve those goals, even as some contend the state can't keep the lights on without gas during the transition.

The DWP’s move to delay plans for the fossil fuel plants, which seemed all but set to be built, came as a surprise to clean-energy advocates, who hailed the decision.

“This is a great first step toward smart energy investments that save customers money, ensure the lights stay on and protect our health and environment,” Graciela Geyer of the Sierra Club said.

The environmental group said that if the utility had moved ahead with the $2.2-billion investment in repowering natural gas plants, it “would have blown an irreparable hole in the city and the state’s hopes to achieve 100% generation” from clean energy sources.

Angela Johnson Meszaros, attorney at EarthJustice, said in a statement: "As our city struggles with the worst smog we’ve seen in years, we appreciate that LADWP is taking some much-needed time to reassess its plans to build fossil fuel power plants. We look forward to the day that LADWP announces that we are going to power our city with 100% clean energy.”

The gas-fired generating units slated for demolition and rebuilding are at the Scattergood, Haynes and Harbor electricity plants, which range from 34 to 67 years old.

As a group, the three plants have generated less than 20% of their combined capacity since 2001. The Harbor facility has operated on the low end at just 7%, while Haynes ran on the high end at 22%.

“The old model, the old legacy clunkers, won’t get us into the future we want,” DWP’s Kerr said.

DWP staff members told the utility’s’ commissioners Tuesday that their analysis of possible alternatives would be completed no later than early 2018.

Separately, the California Energy Commission this week is evaluating whether to halt a natural gas project in Ventura County after the state’s electric grid operator offered to conduct a study of clean energy alternatives to the roughly $250-million project on Mandalay Bay in Oxnard.

An energy commission committee has been deliberating since a hearing Monday during which Southern California Edison and the project’s developer, NRG Energy, argued that a study is simply a delay tactic that probably would kill a project needed to ensure reliable electric service and to avoid blackouts during peak demand.

The California Independent System Operator, which runs the state’s electric grid, told the energy commission that it would take three to four weeks to conduct its study on alternatives to the Oxnard natural gas project.

“Here we have an actual offer by the ISO to do such an analysis,” Ellison Folk, a lawyer representing the city of Oxnard, told the energy commission as she pushed for the study. “Its view that this is an analysis worth doing is something worth taking seriously.”

Energy commission members reviewing the study proposal are scheduled to meet again Thursday to consider the offer.

The board of governors for the California Independent System Operator made the unusual offer at its May 1 meeting to conduct a eleventh-hour study of clean-energy alternatives to building a new natural gas plant.

“If we’re going to be moving forward with a gas plant at this time, in this juncture, in the context of everything that’s going on, not evaluating other alternatives that are viable, noncombustion alternatives, is a missed opportunity,” Angelina Galetiva. a commission board member, said during the May 1 meeting.

Related News

• Electricity Forum News

• Energy Policy News

Electric Vehicle Market Growth accelerated as EV adoption hit 2 million in 2016, per IEA, led by China, Tesla momentum, policy incentives, charging infrastructure buildout, and diesel decline under Paris Agreement goals.

Key Points

EV adoption rose to 2 million in 2016, driven by policy, China, and charging buildout, yet still only 0.2% of cars.

✅ 2M EVs on roads in 2016; 60% YoY growth

✅ China led with >40% of global EV sales

✅ Policies target 30% share by 2030 via EVI

The number of electric vehicles on the road rocketed to 2 million in 2016 as the age of electric cars accelerates after being virtually non-existent just five years ago, according to the International Energy Agency.

Registered plug-in and battery-powered vehicles on roads worldwide rose 60% from the year before, according to the Global EV Outlook 2017 report from the Paris-based IEA. Despite the rapid growth, electric vehicles still represent just 0.2% of total light-duty vehicles even as U.S. EV sales continue to soar into 2024, suggesting a turning point.

“China was by far the largest electric car market, accounting for more than 40% of the electric cars sold in the world and more than double the amount sold in the United States,” the IEA wrote in the report published Wednesday. “It is undeniable that the current electric car market uptake is largely influenced by the policy environment.”

A multi government program called the Electric Vehicle Initiative on Thursday will set a goal for 30% market share for battery power cars, buses, trucks and vans by 2030, aligning with projections that driving electric cars within a decade could become commonplace, according to IEA. The 10 governments in the initiative include China, France, Germany, the UK and US.

India, which isn’t part of the group, said last month that it plans to sell only electric cars by the end of the next decade. Countries and cities are looking to electric vehicles to help tackle their air pollution problems.

In order to limit global warming to below 2 degrees Celsius (3.6 degrees Fahrenheit), the target set by the landmark Paris Agreement on climate change, the world will need 600 million electric vehicles by 2040, according to the IEA.

After struggling for consumer acceptance, Tesla Inc. has made electric vehicles cool and trendy, and is pushing into the mass market as the United States approaches a tipping point for mass adoption with the new Model 3 sedan.

Consumer interest and charging infrastructure, as well as declining demand for diesel cars in the wake of Volkswagen’s emissions scandal, has spurred massive investments in plug-in cars, and across Europe the share of electric cars grew during virus lockdown months, reinforcing this momentum. An electrical vehicle “cool factor” could spur sales to 450 million by 2035, according to BP chief economist Spencer Dale.

Volkswagen, the world’s largest automaker, plans to roll out four affordable electric vehicles in the coming years as part of a goal to sell more than 2 million battery-powered vehicles a year by 2025. Mercedes-Benz accelerated the introduction of ten new electric vehicles by three years to 2022 to take on Tesla as the dominance of the combustion engine gradually fades. 

Related News

• Electricity Forum News

• EV Infrastructure News

Vehicle-to-Grid (V2G) enables bidirectional charging, letting EV batteries supply smart grid services to large buildings, support renewable energy integration, reduce battery degradation, and optimize demand response for efficient, resilient power management.

Key Points

Vehicle-to-Grid (V2G) is bidirectional EV charging that feeds the grid and buildings while protecting battery health.

✅ Uses idle EVs to power buildings and support renewables

✅ Smart algorithms minimize lithium-ion battery degradation

✅ Provides grid services, demand response, and peak shaving

Stored energy from electric vehicles (EVs) can be used to power large buildings -- creating new possibilities for the future of smart, renewable energy -- thanks to ground-breaking battery research from WMG at the University of Warwick.

Dr Kotub Uddin, with colleagues from WMG's Energy and Electrical Systems group and Jaguar Land Rover, has demonstrated that vehicle-to-grid (V2G) technology can be intelligently utilised to take enough energy from idle EV batteries to be pumped into the grid and power buildings -- without damaging the batteries.

This new research into the potentials of V2G shows that it could actually improve vehicle battery life by around ten percent over a year.

For two years, Dr Uddin's team analysed some of the world's most advanced lithium ion batteries used in commercially available EVs -- and created one of the most accurate battery degradation models existing in the public domain -- to predict battery capacity and power fade over time, under various ageing acceleration factors -- including temperature, state of charge, current and depth of discharge.

Using this validated degradation model, Dr Uddin developed a 'smart grid' algorithm, which supports grid coordination and intelligently calculates how much energy a vehicle requires to carry out daily journeys, and -- crucially -- how much energy can be taken from its battery without negatively affecting it, or even improving its longevity.

The researchers used their 'smart grid' algorithm to see if they could power WMG's International Digital Laboratory -- a large, busy building which contains a 100-seater auditorium, two electrical laboratories, teaching laboratories, meeting rooms, and houses approximately 360 staff -- with vehicle-to-building charging from EVs parked on the University of Warwick campus.

They worked out that the number of EVs parked on the campus (around 2.1% of cars, in line with the UK market share of EVs) could spare the energy to power this building, acting as capacity on wheels for electricity networks -- and that in doing so, capacity fade in participant EV batteries would be reduced by up to 9.1%, and power fade by up to 12.1% over a year.

It has previously been thought that extracting energy from EVs with V2G technology causes their lithium ion batteries to degrade more rapidly.

Dr Uddin's group (along with collaborators from Jaguar Land Rover) have proved, however, that battery degradation is more complex -- and this complexity, in operation, can be exploited to improve a battery's lifetime.

Given that battery degradation is dependent on calendar age, capacity throughput, temperature, state of charge, current and depth of discharge, V2G is an effective tool that can be used to optimise a battery's conditions such that degradation is minimised. Hence, taking excess energy from an idle EV to power the grid actually keeps the battery healthier for longer.

Dr Uddin commented on the research:

"These findings reinforce the attractiveness of vehicle-to-grid technologies to automotive Original Equipment Manufacturers: not only is vehicle-to-grid an effective solution for grid support -- and subsequently a tidy revenue stream -- but we have shown that there is a real possibility of extending the lifetime of traction batteries in tandem.

"The results are also appealing to policy makers interested in grid decarbonisation and addressing grid challenges from rising EVs across power systems."

The research, 'On the possibility of extending the lifetime of lithium-ion batteries through optimal V2G facilitated by an integrated vehicle and smart-grid system' is published in Energy.

It was funded by the Engineering and Physical Sciences Research Council and the WMG centre High Value Manufacturing Catapult, in partnership with Jaguar Land Rover.

Related News

• Electricity Forum News

• EV Infrastructure News

NB Power seasonal electricity rates face backlash amid smart grid delays, meter reading limits, and billing dispute risks, as consultants recommend AMI smart meters for accurate winter-summer pricing, time-of-use alignment, and consumer protection.

Key Points

NB Power seasonal electricity rates raise winter prices and lower summer prices to match costs, using accurate AMI metering.

✅ Requires midnight meter reads without AMI, increasing billing disputes.

✅ Shifts costs to electric-heat homes during high winter demand.

✅ Recommended to wait for smart grid AMI for time-of-use accuracy.

A consultant hired by NB Power is warning of significant consumer "backlash" if the utility is made to establish seasonal rates for electricity, as seen in B.C. and Quebec smart meter disputes among customers.

The consultant's report even suggests customers might have to read their own power meters at midnight twice a year — on April Fool's and Halloween — to make the system work.

"Virtually all bills will have errors ... billing disputes can be expected to increase, as seen in a $666 smart meter bill in N.S. that raised concerns, possibly dramatically, and there will be no means of resolving disputes in a satisfactory way," reads a report by Elenchus Research Associates that was commissioned by NB Power and filed with the Energy and Utilities Board on Thursday.

NB Power is in the middle of a year-long "rate design" review ordered by the EUB that is focused in part on whether the utility should charge lower prices for electricity in the summer and higher prices in the winter to better reflect the actual cost of serving customers.

New network of meters needed

Elenchus was asked to study how that might work but the company is arguing against any switch until NB Power upgrades its entire network of power meters, given old meters in N.B. have raised concerns.

Elenchus said seasonal rates require an accurate reading of every customer's power meter at midnight on March 31 and again on Oct. 31, the dates when power rates would switch between winter and summer prices.

A consultant's report says NB Power doesn't have the manpower to properly read meters if it brings in seasonal rates. (CBC)

But NB Power does not have the sophisticated infrastructure in place to read meters remotely, or the manpower to visit every customer location on the same day, so Elenchus said the utility would have to guesstimate bills or rely on the technical savvy and honesty of customers themselves.

"Customers could be asked to read their own meters late in the day on March 31 (and October 31)," suggested the report. "Aside from the obvious inconvenience and impracticality of that approach, NB Power would have no means of verifying the customers' meter reads."

Residential customers would see hike

Another looming controversy with seasonal rates is that it would raise costs for residential customers, especially to those who heat with electricity, a pressure seen with a 14% rate increase in Nova Scotia recently.

Elenchus estimated seasonal rates would add nearly $6 million to the cost of residential bills overall, with the largest increases flowing to those with baseboard heat.

Electric heat customers consume the majority of their power during the five months that would have the highest prices and Elenchus said that is another reason to wait for better power meters before proceeding.

NB Power has an ambitious plan to bring in a new meter system, and the consultant's report recommends waiting for that to happen before switching to seasonal rates. (Google Street View)

NB Power has an ambitious plan to upgrade meters and related infrastructure as part of its transformation to a "smart grid," but it is a multi-year plan.

Once in place the utility would be able to read meters remotely hour to hour, allowing power rates to be adjusted for times of the day and days of the week as well as seasonally.

Consumers will also have in-home pricing and consumption displays to help them manage their bills.

Elenchus said waiting for those meters will give electric heat customers a chance to avoid higher seasonal costs by letting them shift power consumption to lower-priced parts of the day.

"The introduction of seasonal rates would be more acceptable once AMI (advanced metering infrastructure) has been deployed," concludes the report.

A final hearing on NB Power's rate design, where seasonal rates and other changes will be considered, amid a power market overhaul debate in Alberta that industry is watching, is scheduled for next April.

Related News

• Electricity Forum News

• Energy Policy News

PEI Electric Vehicle Incentives aim to boost EV adoption through subsidies and rebates, advocated by Renewable Transport PEI, with MLAs engagement, modeling Norway's approach, offsetting HST gaps, and making electric cars more competitive for Islanders.

Key Points

PEI Electric Vehicle Incentives are proposed subsidies and rebates to make EVs affordable and competitive for Islanders.

✅ Targets EV adoption with rebates up to 20 percent

✅ Modeled on Norway policies; offsets prior HST-era gaps

✅ Backed by Renewable Transport PEI engaging MLAs

Noah Ellis, assistant director of Renewable Transport P.E.I., is asking government to introduce incentives for Islanders to buy electric cars, as cost barriers remain a key hurdle for many.

RTPEI is a group composed of high school students at Colonel Gray going into their final year."We wanted to give back and contribute to our community and our country and we thought this would be a good way to do so," Ellis told Compass.

Meeting with government

"We want to see the government bring in incentives for electric vehicles, similar to New Brunswick's rebate program, because it would make them more competitive with their gasoline counterparts," Ellis said.

'We wanted to give back and contribute to our community … we thought this would be a good way to do so.'— Noah Ellis

Ellis said the group has spoken with opposition MLAs and is meeting with cabinet ministers soon to discuss subsidies for Islanders to buy electric cars, noting that Atlantic Canadians are less inclined to buy EVs compared to the rest of the country.

He referred to Norway as a prime example for the province to model potential incentives, even as Labrador's EV infrastructure gaps underscore regional challenges — a country that, as of last year, announced nearly 40 per cent of the nation's newly registered passenger vehicles as electric powered.

'Incentives that are fiscally responsible'

Ellis said they group isn't looking for anything less than a 20 per cent incentive on electric vehicles — 10 per cent higher than the provinces cancelled hybrid car tax rebate that existed prior to HST.

"Electric vehicle incentives do work we just have to work with economists and environmentalists, and address critics of EV subsidies, to find the right balance of incentives that are fiscally responsible for the province but will also be effective," Ellis said.

Related News

• Electricity Forum News

• EV Infrastructure News