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EV Opportunity for Utilities spans EV charging infrastructure, grid modernization, demand response, time-of-use rates, and customer engagement, enabling predictable load growth, flexible charging, and stronger utility branding amid electrification and resilience challenges.

Key Points

It is the strategy to leverage EV adoption for load growth, grid flexibility, and branded charging services.

✅ Monetizes EV load via TOU rates, managed charging, and V2G.

✅ Uses rate-based infrastructure to expand equitable charging access.

✅ Enhances resilience and DER integration through smart grid upgrades.

Tesla recently announced delivery of the first 30 production units of its Model 3 electric vehicle (EV). EV technology has generated plenty of buzz in the electric utility industry over the past decade and, with last week’s announcement, it would appear that projections of a significant market presence for EVs could give way to rapid growth.

Tesla’s announcement could not have come at a more critical time for utilities, which face unprecedented challenges. For the past 15 years, utilities have been grappling with increasingly frequent “100-year storms,” including hurricanes, snowstorms and windstorms, underscoring the reality that the grid’s aging infrastructure is not fit to withstand increasingly extreme weather, along with other threats, such as cyber attacks.

Coupled with flat or declining load growth, changing regulations, increasing customer demand, and new technology penetration, these challenges have given the electric utility industry good reason to describe its future as “threatened.” These trends, each exacerbating the others, mean essentially that utilities can no longer rely on traditional ways of doing business.

EVs have significant potential to help relieve the industry’s pessimistic outlook. This article will explore what EV growth could mean for utilities and how they can begin establishing critical foundations today to help ensure their ability to exploit this opportunity.

The opportunity

At the Bloomberg New Energy Finance (BNEF) Global Summit 2017, BNEF Advisory Board Chairman Michael Liebreich announced the group’s prediction that electric vehicles will comprise 35-47 percent of new vehicle sales globally by 2040.

U.S. utilities have good reason to be optimistic about this potential new revenue source, as EV-driven demand growth could be substantial according to federal lab analyses. If all 236 million gas-powered cars in the U.S. — average miles driven per year: 12,000 — were replaced with electric vehicles, which travel an average of 100 miles on 34 kWh, they would require 956 billion kWh each year. At a national average cost of $0.12 / kWh, the incremental energy sold by utilities in the U.S. would bring in around $115 billion per year in new revenues. A variety of factors could increase or decrease this number, but it still represents an attractive opportunity for the utility sector.

Capturing this burgeoning market is not simply a matter of increased demand; it will also require utilities to be predictable, adaptable and brandable. Moreover, while the aggregate increase in demand might be only 3-4 percent, demand can come as a flexible and adaptable load through targeted programming. Also, if utilities target the appropriate customer groups, they can brand themselves as the providers of choice for EV charging. The power of stronger branding, in a sector that’s experiencing significant third-party encroachment, could be critical to the ongoing financial health of U.S. utilities.

Many utilities are already keenly aware of the EV opportunity and are speeding down this road (no pun intended) as part of their plans for utility business model reinvention. Following are several questions to be asked when evaluating the EV opportunity.

Is the EV opportunity feasible with today’s existing grid?

According to a study conducted by the U.S. Department of Energy’s Pacific Northwest National Laboratory, the grid is already capable of supporting more than 150 million pure electric vehicles, even as electric cars could challenge state grids in the years ahead, a number equal to at least 63 percent of all gas-powered cars on the road today. This is significant, considering that a single EV plugged into a Level 2 charger can double a home’s peak electricity demand. Assuming all 236 million car owners eventually convert to EVs, utilities will need to increase grid capacity. However, today’s grid already has the capacity to accommodate the most optimistic prediction of 35-47 percent EV penetration by 2040, which is great news.

Should the EV opportunity be owned by utilities?

There’s significant ongoing debate among regulators and consumer advocacy groups as to whether utilities should own the EV charging infrastructure, with fights for control over charging reflecting broader market concerns today. Those who are opposed to this believe that the utilities will have an unfair pricing advantage that will inhibit competition. Similarly, if the infrastructure is incorporated into the rate base, those who do not own electric vehicles would be subsidizing the cost for those who do.

If the country is going to meet the future demands of electric cars, the charging infrastructure and power grid will need help, and electric utilities are in the best position to address the problem, as states like California explore EVs for grid stability through utility-led initiatives that can scale. By rate basing the charging infrastructure, utilities can provide charging services to a wider range of customers. This would not favor one economic group over another, which many fear would happen if the private sector were to control the EV charging market.

If you build it, will they come?

At this point, we can conclude that growth in EV market penetration is a tremendous opportunity for utilities, one that’s most advantageous to electricity customers if utilities own some, if not all, of the charging infrastructure. The question is, if you build it, will they come — and what are the consequences if they don’t?

With any new technology, there’s always a debate centered around adoption timing — in this case, whether to build the infrastructure ahead of demand for EV or wait for adoption to spike. Either choice could have disastrous consequences if not considered properly. If utilities wait for the adoption to spike, their lack of EV charging infrastructure could stunt the growth of the EV sector and leave an opening for third-party providers. Moreover, waiting too long will inhibit GHG emissions reduction efforts and generally complicate EV technology adoption. On the other hand, building too soon could lead to costly stranded assets. Both problems are rooted in the inability to control adoption timing, and, until recently, utilities didn’t have the means or the savvy to influence adoption directly.

How should utilities prepare for the EV?

Beyond the challenges of developing the hardware, partnerships and operational programs to accommodate EV, including leveraging energy storage and mobile chargers for added flexibility, influencing the adoption of the infrastructure will be a large part of the challenge. A compelling solution to this problem is to develop an engaged customer base.

A more engaged customer base will enable utilities to brand themselves as preferred EV infrastructure providers and, similarly, empower them to influence the adoption rate. There are five key factors in any sector that influence innovation adoption:

1. Relative advantage – how improved an innovation is over the previous generation.

2. Compatibility – the level of compatibility an innovation has with an individual’s life.

3. Complexity – if the innovation is to difficult to use, individuals will not likely adopt it.

4. Trialability – how easily an innovation can be experimented with as it’s being adopted.

5. Observability – the extent that an innovation is visible to others.

Although much of EV adoption will depend on the private vehicle sector influencing these five factors, there’s a huge opportunity for utilities to control the compatibility, complexity and observability of the EV. According to  “The New Energy Consumer: Unleashing Business Value in a Digital World,” utilities can influence customers’ EV adoption through digital customer engagement. Studies show that digitally engaged customers:

• have stronger interest and greater likelihood to be early EV adopters;

• are 16 percent more likely to purchase home-based electric vehicle charging stations and installation services;

• are 17 percent more likely to sign up for financing for home-based electric vehicle charging stations; and

• increase the adoption of consumer-focused programs.

These findings suggest that if utilities are going to seize the full potential of the EV opportunity, they must start engaging customers now so they can appropriately influence the timing and branding of EV charging assets.

How can utilities engage consumers in preparation?

If utilities establish the groundwork to engage customers effectively, they can reduce the risks of waiting for an adoption spike and of building and investing in the asset too soon. To improve customer engagement, utilities need to:

1. Change their customer conversations from bills, kWh, and outages, to personalized, interesting topics, communicated at appropriate intervals and via appropriate communication channels, to gain customers’ attention.

2. Establish their roles as trusted advisors by presenting useful, personalized recommendations that benefit customers. These tips should change dynamically with changing customer behavior, or they risk becoming stagnant and redundant, thereby causing customers to lose interest.

3. Convert the perception of the utility as a monopolistic, inflexible entity to a desirable, consumer-oriented brand through appropriate EV marketing.

It’s critical to understand that this type of engagement strategy doesn’t even have to provide EV-specific messaging at first. It can start by engaging customers through topics that are relevant and unique, through established or evolving customer-facing programs, such as EE, BDR, TOU, HER.

As lines of communication open up between utility and users, utilities can begin to understand their customers’ energy habits on a more granular level. This intelligence can be used by business analysts to help educate program developers on the optimal EV program timing. For example, as customers become interested in services in which EV owners typically enlist, utilities can target them for EV program marketing. As the number of these customers grows, the window for program development opens, and their levels of interest can be used to inform program and marketing timelines.

While all this may seem like an added nuisance to an EV asset development strategy, there’s significant risk of losing this new asset to third-party providers. This is a much greater burden to utilities than spending the time to properly own the EV opportunity.

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Alberta Electricity Rate Cap shields RRO customers with a 6.8 cents/kWh price ceiling, stabilizing power bills amid capacity market transition, using carbon tax funding to offset spikes and enhance consumer protection from volatility.

Key Points

A four-year 6.8 cents/kWh ceiling on Alberta's RRO power price, backed by carbon tax to stabilize bills.

✅ Applies to RRO customers from Jun 2017 to May 2021

✅ Caps rates at 6.8 cents/kWh; lower RRO still applies

✅ Funded by carbon tax when market prices exceed cap

The Alberta government introduced a bill Tuesday, part of new electricity rules that will allow it to place a cap on regulated electricity rates for the next four years.

The move to cap consumer power rates at a maximum of 6.8 cents per kilowatt-hour for four years was announced in November 2016 by Premier Rachel Notley, although it was later scrapped by the UCP during a subsequent policy shift.

The cap is intended to protect consumers from price fluctuations from June 1, 2017, to May 31, 2021, as the province moves from a deregulated to a capacity power market amid a power market overhaul that is underway.

The price ceiling will apply to people with a regulated rate option. If the RRO is below 6.8 cents, they will still pay the lower rate.

The government isn't forecasting price fluctuations above 6.8 cents in this four-year period. If the price goes above that amount, funding would come from the carbon tax if required.

Funding may come from carbon tax

"We're taking a number of steps to keep prices low," said Energy Minister Marg McCuaig-Boyd. "But in the event that prices were to spike, the cap would automatically prevent the energy rate from going over 6.8 cents to give Albertans even more peace of mind." 

The government isn't forecasting price fluctuations above 6.8 cents in this four-year period. If the price goes above that amount, funding would come from the carbon tax.

McCuaig-Boyd said this would be an appropriate use for the carbon tax as the cap helps Albertans move to a greener energy system and change how the province produces and pays for electricity without relying as much on coal-fired electricity. 

The government estimates the program will cost $10 million a month for each cent the rate goes above 6.8 cents per kilowatt-hour. If rates remain below that amount, the program may not cost anything.

Wildrose electricity and renewables critic Don MacInytre said the move shows the government expects retail electricity rates will double over the next four years. 

MacIntyre argued a rate cap simply shifts increasing electricity costs away from consumers to the Alberta government. But ultimately everyone pays. 

"It's simply a shift of a burden from the ratepayer to the taxpayer, which is essentially the same person," he said. 

The City of Medicine Hat runs its own electrical system without a regulated rate option. The government will talk with the city to see if it is interested in taking part in the price cap protection.

About 60 per cent of eligible Albertans or one million households use the regulated rate option in their electricity contracts.

The current regulated rate option averages less than three cents per kilowatt-hour.

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UPS Tesla Electric Semi Order marks the largest pre-order of all-electric Class-8 big rigs, advancing sustainable freight logistics with lower total cost of ownership, expanded charging infrastructure support, and competitive range versus diesel trucks.

Key Points

UPS's purchase of 125 Tesla all-electric Class-8 semis to cut costs, emissions, and modernize long-haul freight.

✅ Largest public pre-order: 125 electric Class-8 trucks

✅ Aims lower total cost of ownership vs diesel

✅ Includes charging infrastructure consulting by Tesla

United Parcel Service Inc. said on Tuesday it is buying 125 Tesla Inc. all-electric semi-trucks, the largest order for the big rig so far, as the package delivery company expands its fleet of alternative-fuel vehicles, including options like the all-electric Transit cargo van now entering the market.

Tesla is trying to convince the trucking community it can build an affordable electric big rig with the range and cargo capacity to compete with relatively low-cost, time-tested diesel trucks. This is the largest public order of the big rig so far, Tesla said.

The Tesla trucks will cost around $200,000 each for a total order of about $25 million. UPS expects the semi-trucks, the big rigs that haul freight along America's highways, will have a lower total cost of ownership than conventional vehicles, which run about $120,000.

Tesla has received pre-orders from such major companies as Wal-Mart, fleet operator J.B. Hunt Transport Services Inc. and food service distributor Sysco Corp.

Prior to UPS, the largest single pre-order came from PepsiCo Inc, for 100 trucks. 

UPS said it has provided Tesla with real-world routing information as part of its evaluation of the vehicle's expected performance.

"As with any introductory technology for our fleet, we want to make sure it's in a position to succeed," Scott Phillippi, UPS senior director for automotive maintenance and engineering for international operations, told Reuters.

Phillippi said the 125 trucks will allow UPS to conduct a proper test of their abilities. He said the company was still determining their routes, but the semis will "primarily be in the United States." Tesla will provide consultation and support on charging infrastructure, as electric truck fleets will need a lot of power to operate at scale.

"We have high expectations and are very optimistic that this will be a good product and it will have firm support from Tesla to make it work," Phillippi said.

The UPS alternative fuel fleet already includes trucks propelled by electricity, natural gas, propane and other non-traditional fuels, and interest in electric mail trucks underscores how delivery fleets are evolving.

About 260,000 semis, or heavy-duty Class-8 trucks, are produced in North America annually, according to FTR, an industry economics research firm.

Including the UPS order, Tesla has at least 410 pre-orders in hand, according to a Reuters tally.

Navistar International Corp. and Volkswagen AG hope to launch a smaller, electric medium-duty truck by late 2019, while rival Daimler AG has delivered the first of a smaller range of electric trucks to customers in New York, and Volvo Trucks planned a complete range of electric trucks in Europe by 2021.

Tesla unveiled its semi last month, following earlier plans to reveal the truck in October, and expects the truck to be in production by 2019.

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Uber Elevate eVTOL Batteries enable electric air taxis with advanced energy storage, lithium-ion cell quality, safety engineering, and zero-emissions performance for urban air mobility, ride-hailing aviation, and scalable battery pack development.

Key Points

Battery systems for Uber's electric air taxis, maximizing energy density, safety, and cycle life for urban air mobility.

✅ Ex-Tesla battery leader guides pack design and cell quality

✅ All-electric eVTOL targets zero-emissions urban air mobility

✅ Focus on safety, energy density, fast charge, and lifecycle

Celina Mikolajczak, a senior manager for battery pack development at Tesla, has been hired by Uber to help the ride-hail company’s “flying car” project get off the ground. It’s an important hire because it signals that Uber plans to get more involved in the engineering aspects of this outlandish-sounding project.

For six years, Mikolajczak served as senior manager and technical lead for battery technology, cell quality, and materials analysis. She worked with Tesla’s suppliers, tested the car company’s lithium-ion batteries for long-term use as the age of electric cars accelerates, oversaw quality assurance, and conducted “failure analysis” to drive battery cell production and design improvements. In other words, Mikolajczak was in charge of making sure the most crucial component in Tesla’s entire assembly line was top of the line.

Now she works for Uber — and not just for Uber, but for Uber Elevate, the absurdly ambitious air taxi service that hinges on the successful development of electric vertical take-off and landing (eVTOL) vehicles. There are practically zero electric planes in service today, and definitely none being used in a commercial ride-hail service. The hurdles to getting this type of service off the ground are enormous.

Her title at Uber is director of engineering and energy storage systems, and today marks her first week on the job. She joins Mark Moore, the former chief technologist for on-demand mobility at NASA’s Langley Research Center, who joined Uber almost a year ago to help lend a professional appearance to Elevate. Both serve under Jeff Holden, Uber’s head of product, who oversees the air taxi project.

Uber first introduced its plan to bring ride-sharing to the skies in a white paper last year. At the time, Uber said it wasn’t going to build its own eVTOL aircraft, but stood ready to “contribute to the nascent but growing VTOL ecosystem and to start to play whatever role is most helpful to accelerate this industry’s development.”

Instead, Uber said it would be partnering with a handful of aircraft manufacturers, real estate firms, and government regulators to better its chances of developing a fully functional, on-demand flying taxi service. It held a day-long conference on the project in Dallas in April, and plans to convene another one later this year in Los Angeles. In 2020, Uber says its aerial service will take off in three cities: LA, Dallas-Fort Worth, and Dubai.

UBER’S TAKING A MORE PROMINENT ROLE

Now, Uber’s taking a more prominent role in the design and manufacturing of its fleet of air taxis, which signals a stronger commitment to making this a reality — and also more of a responsibility if things eventually go south, as setbacks like Eviation's collapse underscore.

Perhaps most ambitiously, Uber says the aircraft it plans to use (but, importantly, do not exist yet) will run on pure battery-electric power, and not any hybrid of gasoline and electricity. Most of the companies exploring eVTOL admit that battery’s today aren’t light enough or powerful enough to sustain flights longer than just a few minutes, but many believe that battery technology will eventually catch up, with Elon Musk suggesting a three-year timeline for cheaper, more powerful cells.

Uber believes that in order to sustain a massive-scale new form of transportation, it will need to commit to an all-electric, zero-operational emissions approach from the start, even as potential constraints threaten the EV boom overall. And since the technology isn’t where it needs to be yet, the ride-hail company is taking a more prominent role in the development of the battery pack for its air taxi vehicles. Mikolajczak certainly has her work cut out for her.

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TransWest Express Power Line will deliver Wyoming wind energy to California via a 730-mile high-voltage corridor, integrating 3,000 MW from the Chokecherry and Sierra Madre project to strengthen the Western grid and decarbonization goals.

Key Points

A 730-mile line delivering up to 3,000 MW of Wyoming wind to Western states, improving clean energy reliability.

✅ 3,000 MW from Chokecherry and Sierra Madre turbines

✅ 730-mile route linking Wyoming to CA, AZ, NV markets

✅ Supports 60% by 2030, 100% by 2045 clean mandates

A conservative billionaire wants to build America's biggest wind farm in Wyoming and send the clean electricity to California.

Federal officials have approved another section of the 730-mile TransWest Express power line, in line with a renewable transmission rule aimed at speeding upgrades, which would carry energy from Philip Anschutz's Chokecherry and Sierra Madre wind farm to potential customers in California, Arizona and Nevada. The 1,000-turbine, 3,000-megawatt wind project, which has been in the works for a decade, would be built in south-central Wyoming, in one of the windiest spots in the continental U.S.

Supporters say the massive power project would help California meet its clean energy goals, in part because Wyoming winds tend to blow strong into the evening, as the sun sets over the Pacific and the Golden State's many solar farms go offline, though expanding battery storage is starting to fill that gap. Under California law, electric utilities are required to get 50% of their power from renewable sources by 2030. The state Senate passed a bill Wednesday that would raise the clean energy mandate to 60% by 2030 and 100% by 2045.

The Denver-based Anschutz Corporation hasn't inked any contracts to sell the electricity its Wyoming wind farm would generate. But company officials are confident demand will materialize by the time they're ready to build turbines. Construction of roads and other project infrastructure started last year and picked back up in April after a winter hiatus.

The developer has already spent $100 million developing the wind farm and power line, and expects to spend a combined $8 billion on the two projects.

Bill Miller oversees the development of the Anschutz Corporation's Chokecherry and Sierra Madre wind farm in Wyoming, which would send as much as 3,000 megawatts of wind power to California. (Photo: Jay Calderon/The Desert Sun)

After an extensive environmental review, the U.S. Forest Service issued a permit Wednesday for portions of the TransWest Express transmission line that would cross through 19 miles of the Uinta-Wasatch-Cache and Manti-La Sal national forests in Utah.

"It's another step forward in the process of making this line a reality, and being able to provide a path that allows California, Arizona and Nevada to access the high volumes of renewable energy supplies that are available in Wyoming," said Kara Choquette, a spokesperson for the Anschutz subsidiaries developing the power project.

Between the Forest Service approval and a Bureau of Land Management permit issued in December, the developer now has the go-ahead to build about two-thirds of the 730-mile route, Choquette said, progress that comes as the U.S. grid overhaul for renewables accelerates nationwide. Company officials are reaching out to the roughly 450 private landowners along the proposed route. They must also apply for a state permit in Wyoming, and 14 county-level permits in Wyoming, Colorado, Utah and Nevada.

But Anschutz's Chokecherry and Sierra Madre wind farm is a reminder that Trump can't stop the ongoing transition from coal to cleaner sources of energy, which is being driven largely by market forces. Solar, wind and natural gas, which burns more cleanly than coal, are now the cheapest sources of new electricity across much of the country, even as Texas grid constraints sometimes force High Plains turbines to shut down during oversupply. Utility industry executives are abandoning coal and embracing renewable energy. And the American solar industry employs more people than coal or natural gas.

States and local governments in California, New York and elsewhere have also forged ahead with policies to reduce climate emissions, including New York's largest offshore wind project recently approved. So have major companies like Apple, Facebook and Google, which have invested billions of dollars in renewable energy.

"The (Trump) administration is so out of step with reality right now. The trend is powerful, whether it's coming the cities or corporations, or from the coastal states," said Don Furman, a former utility executive who now advocates for greater sharing of renewable energy across state lines in the West.

Turbines at Duke Energy's Happy Jack wind farm near Cheyenne, Wyoming generate electricity on Dec. 6, 2016. (Photo: Jay Calderon/The Desert Sun)

Clean energy advocates say the 3,000-megawatt Wyoming wind farm is an especially powerful example of the economic case for renewable energy, because its proprietor is Anschutz, a longtime fossil fuel magnate and major donor to Republican politicians.

"I don't think Philip Anschutz would be putting his money here if he thought this was a bad business bet," Furman said.

The Forest Service also issued a permit Wednesday for the 416-mile Energy Gateway South power line, which would run through Wyoming, Colorado and Utah, traversing nine miles of the same national forests TransWest Express would cross. Gateway South is part of the 1,900-mile Energy Gateway transmission project being developed by Warren Buffett's PacifiCorp utility, which serves customers across six western states.

PacifiCorp officials say the $6 billion transmission project is needed to meet growing electricity demand. They've also pitched the power lines as another opportunity to transmit wind power from Wyoming to California and other coastal states. Critics, though, see Energy Gateway as costly and unnecessary — and they're worried Californians would end up paying the price through higher electricity rates.

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NB Power seasonal electricity rates face backlash amid smart grid delays, meter reading limits, and billing dispute risks, as consultants recommend AMI smart meters for accurate winter-summer pricing, time-of-use alignment, and consumer protection.

Key Points

NB Power seasonal electricity rates raise winter prices and lower summer prices to match costs, using accurate AMI metering.

✅ Requires midnight meter reads without AMI, increasing billing disputes.

✅ Shifts costs to electric-heat homes during high winter demand.

✅ Recommended to wait for smart grid AMI for time-of-use accuracy.

A consultant hired by NB Power is warning of significant consumer "backlash" if the utility is made to establish seasonal rates for electricity, as seen in B.C. and Quebec smart meter disputes among customers.

The consultant's report even suggests customers might have to read their own power meters at midnight twice a year — on April Fool's and Halloween — to make the system work.

"Virtually all bills will have errors ... billing disputes can be expected to increase, as seen in a $666 smart meter bill in N.S. that raised concerns, possibly dramatically, and there will be no means of resolving disputes in a satisfactory way," reads a report by Elenchus Research Associates that was commissioned by NB Power and filed with the Energy and Utilities Board on Thursday.

NB Power is in the middle of a year-long "rate design" review ordered by the EUB that is focused in part on whether the utility should charge lower prices for electricity in the summer and higher prices in the winter to better reflect the actual cost of serving customers.

New network of meters needed

Elenchus was asked to study how that might work but the company is arguing against any switch until NB Power upgrades its entire network of power meters, given old meters in N.B. have raised concerns.

Elenchus said seasonal rates require an accurate reading of every customer's power meter at midnight on March 31 and again on Oct. 31, the dates when power rates would switch between winter and summer prices.

A consultant's report says NB Power doesn't have the manpower to properly read meters if it brings in seasonal rates. (CBC)

But NB Power does not have the sophisticated infrastructure in place to read meters remotely, or the manpower to visit every customer location on the same day, so Elenchus said the utility would have to guesstimate bills or rely on the technical savvy and honesty of customers themselves.

"Customers could be asked to read their own meters late in the day on March 31 (and October 31)," suggested the report. "Aside from the obvious inconvenience and impracticality of that approach, NB Power would have no means of verifying the customers' meter reads."

Residential customers would see hike

Another looming controversy with seasonal rates is that it would raise costs for residential customers, especially to those who heat with electricity, a pressure seen with a 14% rate increase in Nova Scotia recently.

Elenchus estimated seasonal rates would add nearly $6 million to the cost of residential bills overall, with the largest increases flowing to those with baseboard heat.

Electric heat customers consume the majority of their power during the five months that would have the highest prices and Elenchus said that is another reason to wait for better power meters before proceeding.

NB Power has an ambitious plan to bring in a new meter system, and the consultant's report recommends waiting for that to happen before switching to seasonal rates. (Google Street View)

NB Power has an ambitious plan to upgrade meters and related infrastructure as part of its transformation to a "smart grid," but it is a multi-year plan.

Once in place the utility would be able to read meters remotely hour to hour, allowing power rates to be adjusted for times of the day and days of the week as well as seasonally.

Consumers will also have in-home pricing and consumption displays to help them manage their bills.

Elenchus said waiting for those meters will give electric heat customers a chance to avoid higher seasonal costs by letting them shift power consumption to lower-priced parts of the day.

"The introduction of seasonal rates would be more acceptable once AMI (advanced metering infrastructure) has been deployed," concludes the report.

A final hearing on NB Power's rate design, where seasonal rates and other changes will be considered, amid a power market overhaul debate in Alberta that industry is watching, is scheduled for next April.

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