Consumers in Power Markets Will Soon Change the Industry


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Consumer-Driven Power Markets are reshaping electricity with transactive energy, demand response, DERs like rooftop solar, storage, and EVs, altering wholesale-retail dynamics, pricing, and regulation while spawning new business models and competition.

 

Key Points

Markets where consumers trade electricity via transactive energy and DERs, reshaping pricing and grid operations.

✅ Transactive energy and peer-to-peer trading emerge

✅ DERs: solar, storage, EVs enable prosumer participation

✅ Regulatory, pricing, and investment models face conflicts

 

MCLEAN, VIRGINIA - The role of consumers as competitive suppliers in power markets will greatly increase in the near future.This will significantly change the electricity industry, creating new business models and intensifying electricity competition and conflict. The electric power industry and its regulators will need to confront these changes now and make smart—but difficult—decisions in order for businesses to survive and thrive.

Markets that enable consumers to buy and sell electricity are being created across the country. Consumer participation in these markets will have profound impacts on the business of electricity and will set up new competitions and conflicts.

Consumers empowered by new technologies are seeking to take advantage of opportunities in these markets. Demand response, solar energy and other types of on-site generation, energy storage, electric vehicles, and the internet are combining to create these significant new opportunities as utility trends accelerate across the sector.

A new report by Bluewave Resources, LLC, “Rising Power: How Customer Participation in Power Markets Will Change the Electricity Business,” explores the power markets of the future and the business models that will be created for those markets.

Several types of markets are being created, including “transactive energy” markets in which consumers trade among themselves. These markets will be very different from today’s markets for consumer solar-generated electricity in that prices will be set by market conditions, not by regulators.

Jeff Price, Managing Partner of Bluewave, said, “Policy makers, regulators, and industry must make numerous difficult but crucial decisions as customer participation increases. Recent intense disputes over federal versus state jurisdiction and the price paid to homeowners for solar-panel-generated electricity are just the beginning of the disputes that are likely to arise.”

One critical issue sure to arise is how the many consumers who do not participate in these markets will be impacted. Different state retail markets in the same wholesale power market could also easily create a market reshuffle and significant disputes.

The report describes 21 business models and variations that could emerge in future power markets, including how utility revenue might evolve when electricity is effectively free in some scenarios. How these business models will perform will depend on as-yet unmade decisions, difficult-to-predict market conditions, and customer behaviors.

Electric distribution will need to change considerably. All this will require increased investment even as electricity demand is flat, pressuring traditional utility finances.
Where will this investment come from and who will pay?

The electric power industry is on the verge of major change. Smart but difficult decisions by both
government and industry will need to be made soon. Lack of decisions could weaken state
regulation, create further disputes, and seriously challenge the entire electric power industry.

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Energy Efficiency and Demand Response Can Nearly Level Southeast Electricity Demand for More than a Decade

Southeast Electricity Demand Forecast examines how energy efficiency, photovoltaics, electric vehicles, heat pumps, and demand response shape grid needs, stabilize load through 2030, shift peaks, and inform utility planning across the region.

 

Key Points

An outlook of load shaped by efficiency, solar, EVs, with demand response keeping usage steady through 2030.

✅ Stabilizes regional demand through 2030 under accelerated adoption

✅ Energy efficiency and demand response are primary levers

✅ EVs and heat pumps drive growth post 2030; shift winter peaks

 

Electricity markets in the Southeast are facing many changes on the customer side of the meter. In a new report released today, we look at how energy efficiency, photovoltaics (solar electricity), electric vehicles, heat pumps, and demand response (shifting loads from periods of high demand) might affect electricity needs in the Southeast.

We find that if all of these resources are pursued on an accelerated basis, electricity demand in the region can be stabilized until about 2030.

After that, demand will likely grow in the following decade because of increased market penetration of electric vehicles and heat pumps, but energy planners will have time to deal with this growth if these projections are borne out. We also find that energy efficiency and demand response can be vital for managing electricity supply and demand in the region and that these resources can help contain energy demand growth, reducing the impact of expensive new generation on consumer wallets.

 

National trends

This is the second ACEEE report looking at regional electricity demand. In 2016, we published a study on electricity consumption in New England, finding an even more pronounced effect. For New England, with even more aggressive pursuit of energy efficiency and these other resources, consumption was projected to decline through about 2030, before rebounding in the following decade.

These regional trends fit into a broader national pattern. In the United States, electricity consumption has been characterized by flat electricity demand for the past decade. Increased energy efficiency efforts have contributed to this lack of consumption growth, even as the US economy has grown since the Great Recession. Recently, the US Energy Information Administration (EIA – a branch of the US Department of Energy) released data on US electricity consumption in 2016, finding that 2016 consumption was 0.3% below 2015 consumption, and other analysts reported a 1% slide in 2023 on milder weather.

 

Five scenarios for the Southeast

ACEEE’s new study focuses on the Southeast because it is very different from New England, with warmer weather, more economic growth, and less-aggressive energy efficiency and distributed energy policies than the Northeast. For the Southeast, we examined five scenarios: a business-as-usual scenario; two alternative scenarios with progressively higher levels of energy efficiency, photovoltaics informed by a solar strategy for the South that is emerging regionally, electric vehicles, heat pumps, and demand response; and two scenarios combining high numbers of electric vehicles and heat pumps with more modest levels of the other resources. This figure presents electricity demand for each of these scenarios:

Over the 2016-2040 period, we project that average annual growth will range from 0.1% to 1.0%, depending on the scenario, much slower than historic growth in the region. Energy efficiency is generally the biggest contributor to changes in projected 2040 electricity consumption relative to the business-as-usual scenario, as shown in the figure below, which presents our accelerated scenario that is based on levels of energy efficiency and other resources now targeted by leading states and utilities in the Southeast.

To date, Entergy Arkansas has achieved the annual efficiency savings as a percent of sales shown in the accelerated scenario and Progress Energy (a division of Duke Energy) has nearly achieved those savings in both North and South Carolina. Sixteen states outside the Southeast have also achieved these savings statewide.

The efficiency savings shown in the aggressive scenario have been proposed by the Arkansas PSC. This level of savings has already been achieved by Arizona as well as six other states. Likewise, the demand response savings we model have been achieved by more than 10 utilities, including four in the Southeast. The levels of photovoltaic, electric vehicle, and heat pump penetration are more speculative and are subject to significant uncertainty.

We also examined trends in summer and winter peak demand. Most utilities in the Southeast have historically had peak demand in the summer, often seeing heatwave-driven surges that stress operations across the Eastern U.S., but our analysis shows that winter peaks will be more likely in the region as photovoltaics and demand response reduce summer peaks and heat pumps increase winter peaks.

 

Why it’s vital to plan broadly

Our analysis illustrates the importance of incorporating energy efficiency, demand response, and photovoltaics into utility planning forecasts as utility trends to watch continue to evolve. Failing to include these resources leads to much higher forecasts, resulting in excess utility system investments, unnecessarily increasing customer electricity rates. Our analysis also illustrates the importance of including electric vehicles and heat pumps in long-term forecasts. While these technologies will have moderate impacts over the next 10 years, they could become increasingly important in the long run.

We are entering a dynamic period of substantial uncertainty for long-term electricity sales and system peaks, highlighted by COVID-19 demand shifts that upended typical patterns. We need to carefully observe and analyze developments in energy efficiency, photovoltaics, electric vehicles, heat pumps, and demand response over the next few years. As these technologies advance, we can create policies to reduce energy bills, system costs, and harmful emissions, drawing on grid reliability strategies tested in Texas, while growing the Southeast’s economy. Resource planners should be sure to incorporate these emerging trends and policies into their long-term forecasts and planning.

 

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Dutch produce more green electricity but target still a long way off

Netherlands renewable energy progress highlights rising wind energy and solar power output, delivering 17 billion kWh of green electricity from sustainable sources, yet trailing EU targets, with wind providing 60% and solar 34%.

 

Key Points

It is the country's growth in green electricity, led by wind and solar, yet short of EU targets at 13.8% of generation.

✅ 17 billion kWh green output; 13.8% of total generation

✅ Wind energy up 16% to 9.6 billion kWh; 60% of green power

✅ Solar power up about 13%; 34% of renewable production

 

The Netherlands is generating more electricity from sustainable sources as US renewable record 28% in April underscores broader momentum but is still far from reaching its targets, the national statistics office CBS said on Friday.

In total, the Netherlands produced 17 billion kilowatts of green energy last year, a rise of 10% on 2016. Sustainable sources now account for 13.8 per cent of energy generation, even as solar reshapes prices in Northern Europe across the region.

The biggest growth was in wind energy – up 16 per cent to 9.6 billion kWh – or the equivalent of energy for three million households. Wind energy now accounts for 60 per cent of green Dutch power. The amount of solar power, which accounts for 34% of green energy production, rose almost 13 per cent, and Dutch solar outpaces Canada according to recent reports.

In January, European statistics agency Eurostat said the Netherlands is near the bottom of a new table on renewable energy use in Europe. The EU has a target of a fifth of all energy use from green sources by 2020 and – while some countries have reached their own targets, including Germany's 50% clean power milestones – the Dutch, French and Irish need to increase their rates by at least 6%, Eurostat said, and Ireland has set green electricity goals for the next four years to close the gap.

 

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China, Cambodia agree to nuclear energy cooperation

Cambodia-CNNC Nuclear Energy MoU advances peaceful nuclear cooperation, human resources development, and Belt and Road ties, targeting energy security and applications in medicine, agriculture, and industry across ASEAN under IAEA-guided frameworks.

 

Key Points

A pact to expand peaceful nuclear tech and skills, boosting Cambodia's energy, healthcare under ASEAN and Belt and Road.

✅ Human resources development and training pipelines

✅ Peaceful nuclear applications in medicine, agriculture, industry

✅ Aligns with IAEA guidance, ASEAN links, Belt and Road goals

 

Cambodia has signed a memorandum of understanding with China National Nuclear Corporation (CNNC) on cooperation in the peaceful use of nuclear energy. The agreement calls for cooperation on human resources development.

The agreement was signed yesterday by CNNC chief accountant Li Jize and Tekreth Samrach, Cambodia's secretary of state of the Office of the Council of Ministers and vice chairman of the Cambodian Commission on Sustainable Development. It was signed during the 14th China-ASEAN Expo and China-ASEAN Business and Investment Summit, being held in Nanning, the capital of China's Guangxi province.

The signing was witnessed by Cambodia's minister of commerce and other government officials, CNNC said.

"This is another important initiative of China National Nuclear Corporation in implementing the 'One Belt, One Road' strategy as China's nuclear program continues to advance and strengthening cooperation with ASEAN countries in international production capacity, laying a solid foundation for follow-up cooperation between the two countries," CNNC said.

One Belt, One Road is China's project to link trade in about 60 Asian and European countries along a new Silk Road, even as Romania ended talks with a Chinese partner in a separate nuclear project.

CNNC noted that Cambodia's current power supply cannot meet its basic electricity needs, while sectors including medicine, agriculture and industry require a "comprehensive upgrade". It said Cambodia has great market potential for nuclear power and nuclear technology applications.

On 14 August, CNNC vice president Wang Jinfeng met with Tin Ponlok, secretary general of Cambodia's National Council for Sustainable Development, to consult on the draft MOU. Cambodia's Ministry of Environment said these discussions focused on human resources in nuclear power for industrial development and environmental protection.

In late August, CNNC president Qian Zhimin visited Cambodia and met Say Chhum, president of the Senate of Cambodia. Qian noted that CNNC will support Cambodia in applying nuclear technologies in industry, agriculture and medical science, thus developing its economy and improving the welfare of the population. Cambodia can start training workers, promoting new energy exploitation as India's nuclear revival progresses in Asia, and infrastructure construction, and increasing its capabilities in scientific research and industrial manufacturing, he said. This will help the country achieve its long-term goal of the peaceful use of nuclear energy, he added.

In November 2015, Russian state nuclear corporation Rosatom signed a nuclear cooperation agreement with Cambodia, focused on a possible research reactor, but with consideration of nuclear power, while KHNP in Bulgaria illustrates parallel developments in Europe. A further cooperation agreement was signed in March 2016, and in May Rosatom and the National Council for Sustainable Development signed memoranda to establish a nuclear energy information centre in Cambodia and set up a joint working group on the peaceful uses of atomic energy.

In mid-2016, Cambodia's Ministry of Industry, Mines and Energy held discussions with CNNC on building a nuclear power plant and establishing the regulatory and legal infrastructure for that, in collaboration with the International Atomic Energy Agency, mirroring IAEA assistance in Bangladesh on nuclear development.

 

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Maryland opens solar-power subscriptions to all

Maryland Community Solar Program enables renters and condo residents to subscribe to offsite solar, earn utility bill discounts, and support projects across BGE, Pepco, Delmarva, and Potomac Edison territories, with low to moderate income participation.

 

Key Points

A pilot allowing residents to subscribe to offsite solar and get bill credits and savings, regardless of home ownership.

✅ 5-10 percent discounts on standard utility rates

✅ Available in BGE, Pepco, Delmarva, Potomac Edison areas

✅ Includes low and moderate income subscriber carve-outs

 

Maryland has launched a pilot program that will allow anyone to power their home with solar panels — even if they are renters or condo-dwellers, or live in the shade of trees.

Solar developers are looking for hundreds of residents to subscribe to six power projects planned across the state, including recently announced sites in Owings Mills and Westminster. Their offers include discounts on standard electric rates.

The developers need a critical mass of customers who are willing to buy the projects’ electricity before they can move forward with plans to install solar panels on about 80 acres. Under state rules, the customer base must include low- and moderate-income residents, many of whom face energy insecurity challenges.

The idea of the community solar program is to tap into the pool of residential customers who don’t want to get their energy from fossil fuels but currently have no way to switch to a cleaner alternative.

That could significantly expand demand for solar projects, said Gary Skulnik, a longtime Maryland solar entrepreneur.

Skulnik is now CEO of Neighborhood Sun, a company recruiting customers for the six projects.

“You’re signing up for a project that won’t exist unless we get enough subscribers,” Skulnik said. “You’re actually getting a new project built.”

It could also stoke simmering conflicts over what sort of land is appropriate for solar development.

The General Assembly authorized the community solar pilot program in 2015. But not-in-my-backyard opposition and concerns about the loss of agricultural land have slowed progress.

Community solar could force more communities to confront those sorts of clashes — and to consider more carefully where solar farms belong.

“We are going to see a lot more solar development in the state,” said Megan Billingsley, assistant director of the Valleys Planning Council in Baltimore County. “One of the things we haven’t seen is any direction or thoughtful planning on where we want to see solar development.”

The General Assembly authorized about 200 megawatts in community solar projects — enough to power about 40,000 households — over three years.

Customers can sign up for projects built within the territory of their electric utility. About half of that solar energy load has been allotted for the region served by Baltimore Gas and Electric Co.

By subscribing to a community solar project, customers won’t actually be getting their electricity from its photovoltaic panels. But their payments will help finance it and, in some cases, complementary battery storage solutions as well.

The Public Service Commission has approved six projects so far: Two in BGE territory, in Owings Mills and near Westminster; one in Pepco territory, in Prince George’s County; two in Delmarva Power and Light territory, in Caroline and Worcester counties; and one in Potomac Edison territory, in Washington County where planning officials have developed proposed recommendations.

More projects are expected to win approval in the next two years.

But none of them can be built unless they catch on with electricity customers. The developers are looking for 2,600 customers statewide.

Skulnik would not say how many customers an individual project needs to get the green light. But he said that the Prince George’s proposal, a 25-acre array atop a Fort Washington landfill is the closest, with about 100 subscribers so far.

The terms of subscription vary by project, but discounts range from 5 percent to 10 percent off utility rates. Customers are asked to commit to the projects for as long as 25 years. (They can break the contracts with advance notice, or if they move to a different utility service area.)

Maryland joins more than a dozen states in advancing community solar projects, as scientists work to improve solar and wind power technology.

Corey Ramsden is an executive for Solar United Neighbors, a nonprofit that promotes the solar industry in eight states and the District of Columbia.

He said potential customers are often confused by the mechanics of subscribing to community solar, or hesitant to commit for years or even decades. The industry is working to answer questions and get people more comfortable with the idea, he said.

But it has been a challenge across the country, including debates over New England grid upgrades, and in Maryland. Advocates for solar say there is broad support for renewable energy generation. The state has set goals to increase green energy use and reduce greenhouse gas emissions.

Still, many Marylanders don’t welcome the reality when a project attempts to move in.

Rural land is often the most desirable for solar developers, because it requires the least effort to prepare for an array of panels. But community groups in those areas have asked whether land historically used for farming is right for a more industrial use.

“People are very much in favor of going for a lot more renewables, for whatever reason,” said Dru Schmidt-Perkins, the former president of the land conservation group 1,000 Friends of Maryland. “That support comes to a screeching halt when land that is perceived to be valuable for other things, whether a historic view­shed or farming, suddenly becomes a target of a location for this new project.”

Such concerns have at least temporarily stalled the momentum for solar across the state. Anne Arundel County had at least five small community solar projects in the pipeline in December when officials decided to pause development for eight months. Baltimore County officials imposed a four-month moratorium on solar development before passing an ordinance last year to limit the size and number of solar farms.

Billingsley said the Valley Plannings Council, which advocates for historic and rural areas in western Baltimore County, is frustrated that there hasn’t been more discussion about which areas the county should target for solar development — and which it shouldn’t.

She said she fears that pressure to expand solar farms across rural lands is only going to grow as community solar projects launch, and as lawmakers in Annapolis talk about more policies to promote investment in renewable energy.

Schmidt-Perkins called community solar “an amazing program” for those who would install solar panels on their roofs if they could. But she said its launch heightens the importance of discussions about a broader solar strategy.

“Most communities are caught a little flat-footed on this and are somewhat at the mercy of an industry that’s chomping at the bit,” she said. “It’s time for Maryland to say, ‘Okay, let’s come up with our plan so that we know how much solar can we really generate in this state on lands that are not conflict-based.’”

 

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Russian hackers had 'hundreds of victims' as they infiltrated U.S. power grid

Russian cyberattacks on U.S. power grid exposed DHS warnings: Dragonfly/Energetic Bear breached control rooms, ICS networks, and could trigger blackouts via switch manipulation, phishing, and malware, threatening critical infrastructure and utility operations nationwide.

 

Key Points

State-backed breaches of utility ICS and control rooms enabled potential switch manipulation and blackouts.

✅ DHS: Dragonfly/Energetic Bear breached utility networks

✅ Access reached control rooms and ICS for switch control

✅ Ongoing campaign via phishing, malware, lateral movement

 

Russian hackers for a state-sponsored organization invaded hundreds of control rooms of U.S. electric utilities that could have led to blackouts, a new report says.

The group, known as Dragonfly or Energetic Bear, infiltrated networks of U.S. utilities as part of an effort that is likely ongoing, Department of Homeland Security officials told the Wall Street Journal.

Jonathan Home, chief of industrial-control-system analysis for DHS, said the hackers “got to the point where they could have thrown switches” and upset power flows.

Although the agency did not disclose which companies were impacted, the officials at a briefing Monday said that there were “hundreds of victims” including breaches at power plants across the U.S., and that some companies may not be aware that hackers infiltrated their networks yet.

According to experts, Russia has been preparing for such attacks for some time now, prompting a renewed focus on protecting the grid among utilities and policymakers.

“They’ve been intruding into our networks and are positioning themselves for a limited or widespread attack,” said former Deputy Assistant Defense Secretary Michael Carpenter, now senior director at the Penn Biden Center at the University of Pennsylvania, per the Wall Street Journal. “They are waging a covert war on the West.”

Earlier this year, the Trump administration claimed Russia had staged a power grid hacking campaign against the U.S. energy grid and other U.S. infrastructure.

The report comes after President Trump told reporters last week during a joint press conference in Helsinki alongside Russian President Vladimir Putin that he had no reason not to believe the Russian leader's assurances to him that the Kremlin was not to blame for interference in the election.

Trump later admitted that he misspoke when he said he didn’t “see any reason why” Russia would have meddled in the 2016 election, and said he believes the U.S. intelligence community assessment that found that the Russian government did interfere in the electoral process.

 

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UK Electricity prices hit 10-year high as cheap wind power wanes

UK Electricity Price Surge driven by wholesale gas costs, low wind output, and higher gas-fired generation, as National Grid boosts base load power to meet demand, lifting weekend prices toward decade highs.

 

Key Points

A sharp rise in UK power prices tied to gas spikes, waning wind, and higher reliance on gas-fired generation.

✅ Wholesale gas prices squeeze power, doubling weekend baseload.

✅ Wind generation falls to 3GW, forcing more gas-fired plants.

✅ Tariff hikes signal bill pressure and supplier strain.

 

The UK’s electricity market has followed the lead of surging wholesale gas prices this week to reach weekend highs, with UK peak power prices not seen in a decade across the market.

The power market has avoided the severe volatility which ripped through the gas market this week because strong winds helped to supply ample electricity to meet demand, reflecting recent record wind generation across the UK.

But as freezing winds begin to wane this weekend National Grid will need to use more gas-fired power plants to fill the gap, meaning the cost of generating electricity will surge.

Jamie Stewart, an energy expert at ICIS, said the price for base load power this weekend has already soared to around £80 per megawatt hour, almost double what one would expect to see for a weekend in March.

National Grid will increase its use of expensive gas-fired power by an extra 7GW to make up for low wind power, which is forecast to drop by two-thirds in the days ahead.

Wind speeds helped to protect the electricity system from huge price hikes on the neighbouring gas market on Thursday, by generating as much as 13GW by some estimates.

However, by the end of Friday this output will fall by almost half to 7GW and slump to lows of 3GW by Saturday, Mr Stewart said.

The power price was already higher than usual at £53/MWh last weekend even before the full force of the storms, including Storm Malik wind generation, hit Britain. That was still well above the more typical "mid-40s” price for this time of year, Mr Stewart added.

The twin price spikes across the UK’s energy markets has raised fears of household bill hikes in the months ahead, even as an emergency energy plan is not going ahead.

Late on Thursday Big Six supplier E.on quietly pushed through a dual-fuel tariff increase of 2.6%, to drive the average bill up to £1,153 from 19 April.

Energy supply minnow Bulb also increased prices by £24 a year for its 300,000 customers, blaming rising wholesale costs.

The UK has suffered two gas price shocks this winter, which is the first since the owner of British Gas shuttered the country’s largest gas storage facility at Rough off the Yorkshire coast.

A string of gas supply outages this week cut supplies to the UK just as freezing conditions drove demand for gas-heating a third higher than normal for this time of year.

It was the first time in almost ten years that National Grid was forced to issue a short supply warning to the market that supplies would fall short of demand unless factories agree to use less.

The twelve-year market price highs followed a pre-Christmas spike when the UK’s most important North Sea pipeline shut down at the same time as a deadly explosion at Europe’s most important gas hub, based in the Austrian town of Baumgarten.

 

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