Consumers in Power Markets Will Soon Change the Industry


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Consumer-Driven Power Markets are reshaping electricity with transactive energy, demand response, DERs like rooftop solar, storage, and EVs, altering wholesale-retail dynamics, pricing, and regulation while spawning new business models and competition.

 

Key Points

Markets where consumers trade electricity via transactive energy and DERs, reshaping pricing and grid operations.

✅ Transactive energy and peer-to-peer trading emerge

✅ DERs: solar, storage, EVs enable prosumer participation

✅ Regulatory, pricing, and investment models face conflicts

 

MCLEAN, VIRGINIA - The role of consumers as competitive suppliers in power markets will greatly increase in the near future.This will significantly change the electricity industry, creating new business models and intensifying electricity competition and conflict. The electric power industry and its regulators will need to confront these changes now and make smart—but difficult—decisions in order for businesses to survive and thrive.

Markets that enable consumers to buy and sell electricity are being created across the country. Consumer participation in these markets will have profound impacts on the business of electricity and will set up new competitions and conflicts.

Consumers empowered by new technologies are seeking to take advantage of opportunities in these markets. Demand response, solar energy and other types of on-site generation, energy storage, electric vehicles, and the internet are combining to create these significant new opportunities as utility trends accelerate across the sector.

A new report by Bluewave Resources, LLC, “Rising Power: How Customer Participation in Power Markets Will Change the Electricity Business,” explores the power markets of the future and the business models that will be created for those markets.

Several types of markets are being created, including “transactive energy” markets in which consumers trade among themselves. These markets will be very different from today’s markets for consumer solar-generated electricity in that prices will be set by market conditions, not by regulators.

Jeff Price, Managing Partner of Bluewave, said, “Policy makers, regulators, and industry must make numerous difficult but crucial decisions as customer participation increases. Recent intense disputes over federal versus state jurisdiction and the price paid to homeowners for solar-panel-generated electricity are just the beginning of the disputes that are likely to arise.”

One critical issue sure to arise is how the many consumers who do not participate in these markets will be impacted. Different state retail markets in the same wholesale power market could also easily create a market reshuffle and significant disputes.

The report describes 21 business models and variations that could emerge in future power markets, including how utility revenue might evolve when electricity is effectively free in some scenarios. How these business models will perform will depend on as-yet unmade decisions, difficult-to-predict market conditions, and customer behaviors.

Electric distribution will need to change considerably. All this will require increased investment even as electricity demand is flat, pressuring traditional utility finances.
Where will this investment come from and who will pay?

The electric power industry is on the verge of major change. Smart but difficult decisions by both
government and industry will need to be made soon. Lack of decisions could weaken state
regulation, create further disputes, and seriously challenge the entire electric power industry.

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Russian hackers had 'hundreds of victims' as they infiltrated U.S. power grid

Russian cyberattacks on U.S. power grid exposed DHS warnings: Dragonfly/Energetic Bear breached control rooms, ICS networks, and could trigger blackouts via switch manipulation, phishing, and malware, threatening critical infrastructure and utility operations nationwide.

 

Key Points

State-backed breaches of utility ICS and control rooms enabled potential switch manipulation and blackouts.

✅ DHS: Dragonfly/Energetic Bear breached utility networks

✅ Access reached control rooms and ICS for switch control

✅ Ongoing campaign via phishing, malware, lateral movement

 

Russian hackers for a state-sponsored organization invaded hundreds of control rooms of U.S. electric utilities that could have led to blackouts, a new report says.

The group, known as Dragonfly or Energetic Bear, infiltrated networks of U.S. utilities as part of an effort that is likely ongoing, Department of Homeland Security officials told the Wall Street Journal.

Jonathan Home, chief of industrial-control-system analysis for DHS, said the hackers “got to the point where they could have thrown switches” and upset power flows.

Although the agency did not disclose which companies were impacted, the officials at a briefing Monday said that there were “hundreds of victims” including breaches at power plants across the U.S., and that some companies may not be aware that hackers infiltrated their networks yet.

According to experts, Russia has been preparing for such attacks for some time now, prompting a renewed focus on protecting the grid among utilities and policymakers.

“They’ve been intruding into our networks and are positioning themselves for a limited or widespread attack,” said former Deputy Assistant Defense Secretary Michael Carpenter, now senior director at the Penn Biden Center at the University of Pennsylvania, per the Wall Street Journal. “They are waging a covert war on the West.”

Earlier this year, the Trump administration claimed Russia had staged a power grid hacking campaign against the U.S. energy grid and other U.S. infrastructure.

The report comes after President Trump told reporters last week during a joint press conference in Helsinki alongside Russian President Vladimir Putin that he had no reason not to believe the Russian leader's assurances to him that the Kremlin was not to blame for interference in the election.

Trump later admitted that he misspoke when he said he didn’t “see any reason why” Russia would have meddled in the 2016 election, and said he believes the U.S. intelligence community assessment that found that the Russian government did interfere in the electoral process.

 

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UK Electricity prices hit 10-year high as cheap wind power wanes

UK Electricity Price Surge driven by wholesale gas costs, low wind output, and higher gas-fired generation, as National Grid boosts base load power to meet demand, lifting weekend prices toward decade highs.

 

Key Points

A sharp rise in UK power prices tied to gas spikes, waning wind, and higher reliance on gas-fired generation.

✅ Wholesale gas prices squeeze power, doubling weekend baseload.

✅ Wind generation falls to 3GW, forcing more gas-fired plants.

✅ Tariff hikes signal bill pressure and supplier strain.

 

The UK’s electricity market has followed the lead of surging wholesale gas prices this week to reach weekend highs, with UK peak power prices not seen in a decade across the market.

The power market has avoided the severe volatility which ripped through the gas market this week because strong winds helped to supply ample electricity to meet demand, reflecting recent record wind generation across the UK.

But as freezing winds begin to wane this weekend National Grid will need to use more gas-fired power plants to fill the gap, meaning the cost of generating electricity will surge.

Jamie Stewart, an energy expert at ICIS, said the price for base load power this weekend has already soared to around £80 per megawatt hour, almost double what one would expect to see for a weekend in March.

National Grid will increase its use of expensive gas-fired power by an extra 7GW to make up for low wind power, which is forecast to drop by two-thirds in the days ahead.

Wind speeds helped to protect the electricity system from huge price hikes on the neighbouring gas market on Thursday, by generating as much as 13GW by some estimates.

However, by the end of Friday this output will fall by almost half to 7GW and slump to lows of 3GW by Saturday, Mr Stewart said.

The power price was already higher than usual at £53/MWh last weekend even before the full force of the storms, including Storm Malik wind generation, hit Britain. That was still well above the more typical "mid-40s” price for this time of year, Mr Stewart added.

The twin price spikes across the UK’s energy markets has raised fears of household bill hikes in the months ahead, even as an emergency energy plan is not going ahead.

Late on Thursday Big Six supplier E.on quietly pushed through a dual-fuel tariff increase of 2.6%, to drive the average bill up to £1,153 from 19 April.

Energy supply minnow Bulb also increased prices by £24 a year for its 300,000 customers, blaming rising wholesale costs.

The UK has suffered two gas price shocks this winter, which is the first since the owner of British Gas shuttered the country’s largest gas storage facility at Rough off the Yorkshire coast.

A string of gas supply outages this week cut supplies to the UK just as freezing conditions drove demand for gas-heating a third higher than normal for this time of year.

It was the first time in almost ten years that National Grid was forced to issue a short supply warning to the market that supplies would fall short of demand unless factories agree to use less.

The twelve-year market price highs followed a pre-Christmas spike when the UK’s most important North Sea pipeline shut down at the same time as a deadly explosion at Europe’s most important gas hub, based in the Austrian town of Baumgarten.

 

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Americans Keep Using Less and Less Electricity

U.S. Electricity Demand Decoupling signals GDP growth without higher load, driven by energy efficiency, LED adoption, services-led output, and rising renewables integration with the grid, plus EV charging and battery storage supporting decarbonization.

 

Key Points

GDP grows as electricity use stays flat, driven by efficiency, renewables, and a shift toward services and output.

✅ LEDs and codes cut residential and commercial load intensity.

✅ Wind, solar, and gas gain share as coal and nuclear struggle.

✅ EVs and storage can grow load and enable grid decarbonization.

 

By Justin Fox

Economic growth picked up a little in the U.S. in 2017. But electricity use fell, with electricity sales projections continuing to decline, according to data released recently by the Energy Information Administration. It's now been basically flat for more than a decade:


 

Measured on a per-capita basis, electricity use is in clear decline, and is already back to the levels of the mid-1990s.

 


 

Sources: U.S. Energy Information Administration, U.S. Bureau of Economic Analysis

*Includes small-scale solar generation from 2014 onward

 

I constructed these charts to go all the way back to 1949 in part because I can (that's how far back the EIA data series goes) but also because it makes clear what a momentous change this is. Electricity use rose and rose and rose and then ... it didn't anymore.

Slower economic growth since 2007 has been part of the reason, but the 2017 numbers make clear that higher gross domestic product no longer necessarily requires more electricity, although the Iron Law of Climate is often cited to suggest rising energy use with economic growth. I wrote a column last year about this big shift, and there's not a whole lot new to say about what's causing it: mainly increased energy efficiency (driven to a remarkable extent by the rise of LED light bulbs), and the continuing migration of economic activity away from making tangible things and toward providing services and virtual products such as games and binge-watchable TV series (that are themselves consumed on ever-more-energy-efficient electronic devices).

What's worth going over, though, is what this means for those in the business of generating electricity. The Donald Trump administration has made saving coal-fired electric plants a big priority; the struggles of nuclear power plants have sparked concern from multiple quarters. Meanwhile, U.S. natural gas production has grown by more than 40 percent since 2007, thanks to hydraulic fracturing and other new drilling techniques, while wind and solar generation keep making big gains in cost and market share. And this is all happening within the context of a no-growth electricity market.

In China, a mystery in China's electricity data has complicated global comparisons.

 

Here are the five main sources of electric power in the U.S.:


 

The big story over the past decade has been coal and natural gas trading places as the top fuel for electricity generation. Over the past year and a half coal regained some of that lost ground as natural gas prices rose from the lows of early 2016. But with overall electricity use flat and production from wind and solar on the rise, that hasn't translated into big increases in coal generation overall.

Oh, and about solar. It's only a major factor in a few states (California especially), so it doesn't make the top five. But it's definitely on the rise.

 

 

What happens next? For power generators, the best bet for breaking out of the current no-growth pattern is to electrify more of the U.S. economy, especially transportation. A big part of the attraction of electric cars and trucks for policy-makers and others is their potential to be emissions-free. But they're only really emissions-free if the electricity used to charge them is generated in an emissions-free manner -- creating a pretty strong business case for continuing "decarbonization" of the electric industry. It's conceivable that electric car batteries could even assist in that decarbonization by storing the intermittent power generated by wind and solar and delivering it back onto the grid when needed.

I don't know exactly how all this will play out. Nobody does. But the business of generating electricity isn't going back to its pre-2008 normal. 

 

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Electric Utilities Plot Bullish Course for EV Charging Infrastructure

EV Charging Infrastructure Incentives are expanding as utilities fund public chargers, Level 2 networks, DC fast charging, grid-managed off-peak programs, and equitable access across Ohio, New Jersey, and Florida to accelerate clean transportation.

 

Key Points

Utility-backed programs funding Level 2 and DC fast chargers, managing grid demand, and expanding EV equity.

✅ Incentives for Level 2 and DC fast public charging stations.

✅ Grid-friendly off-peak charging to balance demand.

✅ Equity targets place chargers in low-income communities.

 

Electric providers in Florida, Ohio and New Jersey recently announced plans to expand electric vehicle charging networks and infrastructure through various incentive programs that could add thousands of new public chargers in the next several years.

Elsewhere, utilities are advancing similar efforts, with Michigan EV programs proposing more than $20 million for charging infrastructure to accelerate adoption.

American Electric Power in Ohio will offer nearly $10 million in incentives toward the build out of 375 EV charging stations throughout the company's service territory, which largely includes Columbus.

Meanwhile, the Public Service Electric and Gas Company (PSE&G), an electric utility provider in New Jersey, has proposed a six-year plan to support the development of nearly 40,000 electric vehicle chargers across a wide range of customers and sectors, said Francis Sullivan, a spokesperson for PSE&G.

And Duke Energy in Florida is installing up to 530 EV charging stations across its service area, as part of its Park and Plug pilot program, which will be making the charging ports available in multifamily housing complexes, workplaces and other high traffic areas.

"We are bringing cleaner energy to Florida through 700 megawatts of new universal solar, and we are helping our customers to bring clean transportation to the state as well," Catherine Stempien, Duke Energy Florida president, said in a statement. "We are committed to providing smarter, cleaner energy alternatives for all our customers."

The project in Ohio is making incentive funding available to government organizations, multifamily housing developments and workplaces, covering from 50 percent to all of the costs. The plan, to be rolled out in the next four years, aims to incentivize the development of 300 level-two chargers and 75 "fast chargers" capable of charging a car's battery in minutes rather than hours.

"I think what's interesting about what we're seeing now in the industry is that electric vehicles and electric vehicle charging are expanding beyond California, and like other Pacific Coast states," said Scott Fisher, vice president of marketing at Greenlots, maker of car chargers and software. Greenlots has been selected as one of the companies to provide the chargers for the AEP project.

California has occupied the lion's share of the electric vehicle market, making up about 5 percent of the cars on the state's highways. The U.S. market sits at about 1.5 percent. However, indications show the EV boom may be set to take off as more models are being rolled out, and prices are making the electric cars more competitive with their gas-powered counterparts. The group Securing America's Future Energy (SAFE) announced the one-millionth electric vehicle is on course to be sold in the United States this month.

In a statement, Ben Prochazka, vice president of the Electrification Coalition, an EV advocacy group, called this "a major milestone and brings us one step closer to reducing our transportation system's dependence on oil. This is a direct result of the tireless efforts by communities and advocates throughout the 'EV ecosystem.'"

In New Jersey, PSE&G's efforts -- which are part of the company's proposed Clean Energy Future program -- will not only focus on building out the charging infrastructure, but structure car recharging to control charging and encourage residents to charge their cars during off-peak times.

"For now, with a modest number of charging stations in the market, it's not a huge problem. But over time, as you're putting in many thousands of these stations, what you want to make sure is that those stations are operating in sync with state power grids, where you don't have people all charging at the same time at like 5 p.m. on a hot summer day," said Fisher.

PSE&G also plans to offer incentives to encourage the development of level-two chargers and DC fast-chargers, as well as "provide grants and incentives for 100 electric school buses and EV charging infrastructure at school districts in PSE&G's service territory," said Sullivan.

"PSE&G will also help fund electrification projects at customer locations such as ports, airports and transit facilities," Sullivan added, via email.

Utilities and transportation planners are also keeping the concept of equity in mind -- to ensure EVs are adopted by more than just the Tesla owner -- and will also focus on placing infrastructure in low-income areas.

"Ten percent of the stations will be in low income areas, defined by census blocks," said Scott Blake, a communications consultant at AEP in Columbus.

Duke Energy also announced 10 percent of the chargers it is installing in Florida will be in "income-qualified communities," according to a company press release.

 

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Opinion: Would we use Site C's electricity?

Site C Dam Electricity Demand underscores B.C.'s decarbonization path, enabling electrification of EVs, heat pumps, and industry, aligning with BC Hydro forecasts and 2030/2050 GHG targets to supply dependable, renewable baseload power.

 

Key Points

Projected clean power tied to Site C, driven by B.C. electrification to meet 2030 and 2050 greenhouse gas targets.

✅ Aligns with 25-30% by 2030 and 55-70% by 2050 GHG cuts

✅ Supports EVs, heat pumps, and industrial electrification

✅ Provides dependable baseload alongside efficiency gains

 

There are valid reasons not to build the Site C dam. There are also valid reasons to build it. One of the latter is the rapid increase in clean electricity needed to reduce B.C.’s greenhouse gas emissions from burning natural gas, gasoline, diesel and other harmful fossil fuel products.

Although former Premier Christy Clark casually avoided near-term emissions targets, Prime Minister Justin Trudeau has set Canadian targets for both 2030 and 2050, and cleaning up Canada's electricity is critical to meeting them. Studies by my research group at Simon Fraser University and other independent analysts show that B.C.’s cost-effective contribution to these national targets requires us to reduce our emissions 25 to 30 per cent by 2030 and 55 to 70 per cent by 2050 — an energy evolution involving, among other things, a much greater use of electricity in buildings, vehicles and industry.

Recent submissions to the Site C hearing have offered widely different estimates of B.C.’s electricity demand in the decade after the project’s completion in 2025, some arguing the dam’s output will be completely surplus to domestic need for years and perhaps decades, even though improved B.C.-Alberta grid links could help balance regional demand. Some of this variation in demand forecasts is understandable. Industrial demand is especially difficult to predict, dependent as it is on global economic conditions and shifting trade relations. And there are legitimate uncertainties about B.C. Hydro’s ability to reduce electricity demand by promoting efficient products and behaviour through its Power Smart program. But some of the forecasts appear to be deliberate exaggerations, designed to support fixed positions for or against Site C.

Our university-based research team models the energy system changes required to meet national and provincial emissions targets, and we have been comparing estimates of the electricity demand implications. These estimates are produced by academics, as well as by key institutions like B.C. Hydro, the National Energy Board, and the governments of Canada and B.C.

Most electricity forecasts for B.C., including the most recent by B.C. Hydro, do not assume that B.C. reduces its greenhouse gas emissions by 25 to 30 per cent by 2030 and 55 to 70 per cent by 2050. When we adjust Hydro’s forecast for just the low end of these targets, we find that in its latest, August 30, submission to the Site C hearing, which followed the premier’s over-budget go-ahead on the project, Hydro has underestimated the demand for its electricity by about three terawatt-hours in 2025, four in 2030 and 10 in 2035. Hydro’s forecast indicates that it will need the five terawatt-hours from Site C. Our research shows that even if Hydro’s demand forecast is too high, appropriate climate policy nationally and in B.C. will absorb all the electricity the dam can produce soon after its completion.

B.C. Hydro does not forecast electricity demand to 2050. But, studies by us and others show that B.C. electricity demand will be almost double today’s levels if we are to reduce emissions by 55 to 70 per cent, even amid a documented risk of missing the 2050 target, in just over three decades while our population, economy, buildings and equipment grow significantly. Most mid- and small-sized vehicles will be electric. Most buildings will be well insulated and heated by electric resistance or electric heat-pumps, either individually or via district heating systems. And many low temperature industrial applications will be electric.

Aggressive efforts to promote energy efficiency will make an important contribution, such that energy demand will not grow nearly as fast as the economy. But it is delusional to think that humans will stop using energy. Even climate policy scenarios in which we assume unprecedented success with energy efficiency show dramatic increases in the consumption of electricity, this being the most favoured zero-emission form of energy as a replacement for planet-destroying gasoline and natural gas.

The completion of the Site C dam is a complicated and challenging societal choice, and delay-related cost risks highlighted by the premier underscore the stakes. There is unbiased evidence and argument supporting either completion or cancellation. But let’s stick to the unbiased evidence. In the case of our 2030 and 2050 greenhouse gas reduction targets, such evidence shows that we must substantially increase our generation of dependable electricity. If the Site C dam is built, and if we are true to our climate goals, all its electricity will be used in B.C. soon after completion.

Mark Jaccard is a professor of sustainable energy in the School of Resource and Environmental Management at Simon Fraser University.

 

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Maine Governor calls for 100% renewable electricity

Maine Climate Council Act targets 80% renewable power by 2030 and 100% by 2050, slashing greenhouse gas emissions via clean electricity, grid procurement, long-term contracts, wind and hydro integration, resilience planning, and carbon sequestration.

 

Key Points

A Maine policy forming a Climate Council to reach 80% renewables in 2030 100% in 2050 and cut greenhouse gas emissions.

✅ 80% renewable electricity by 2030; 100% by 2050.

✅ 45% GHG cut by 2030; 80% by 2050.

✅ Utility procurement authority for clean capacity and energy.

 

The winds of change have shifted and are blowing Northward, as Maine’s Governor, Janet T. Mills, has put forth an act establishing a Climate Council to guide the state’s consumption to 80% renewable electricity in 2030 and 100% by 2050, echoing New York's Green New Deal ambitions underway.

The act, LR 2478 (pdf), also sets a goal of reducing greenhouse gas emissions by 45% in 2030 and 80% by 2050. The document will be submitted to the state Legislature for consideration.

The commission would have the authority to direct investor owned transmission and distribution utilities to run competitive procurement processes, and enter into long-term contracts for capacity resources, energy resources, renewable energy credit contracts, and participate in regional programs, as these all lead toward the clean electricity and emissions-reducing goals that mirror California's 100% mandate debates today.

The Climate Council would convene industry working groups, including Scientific and Technical, Transportation, Coastal and Marine, Energy, and Building & Infrastructure working groups, plus others as needed, where examples like New Zealand's electricity transition could inform discussions.

Membership within the council would include two members of the State Senate, two members of the House, a tribal representative, many department commissioners (Education, Defense, Transportation, etc.), multiple directors, business representatives, environmental non-profit members, and climate science and resilience representatives as well.

The council would update the Maine State Climate Plan every four years, and solicit input from the public and report out progress on its goals every two years, similar to planning underway in Minnesota's carbon-free plan framework. The first Climate Action Plan would be submitted to the legislature by December 1, 2020.

Specifically, the responsibilities of the Scientific and Technical Subcommittee were laid out. The group would be scheduled to meet at least every six months, beginning no later than October 1, 2019. The group would be tasked with reviewing existing scientific literature, including net-zero electricity pathways research, to use it as guidance, recognizing gaps in the state’s knowledge, and guiding outside experts to ascertain this knowledge.  The group would consider ocean acidification, and climate change effects on the state’s species; establish science-based sea-level rise projections for the state’s coastal regions by December 1, 2020; create a climate risk map for flooding and extreme weather events; and consider carbon sequestration via biomass growth.

The state’s largest power plants (above image), generate about 31% from gas, 28% from wood and 41% from hydro+wind. Already, the state has a very clean electricity profile, much like efforts to decarbonize Canada's power sector continue apace. Below, the U.S. Energy Information Administration (EIA) notes that 51% of electricity generation within the state comes from mostly wind+hydro, with a small touch from solar power. The state also gets 24% from wood and other biomass, which would lead some to argue that the state is already at 75% “renewable electricity”. The Governor’s document does reference wind power specifically as a renewable, however, no other specific electricity source. And there is much reference to forestry, agriculture, and logging – specifically noting carbon sequestration – but nothing regarding electricity.

The state’s final 25% of electricity mostly comes from natural gas, even as renewable electricity momentum builds across North America, with this author choosing to put “other” under the fossil percentage noted above.

 

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