Consumers in Power Markets Will Soon Change the Industry


High Voltage Maintenance Training Online

Our customized live online or in‑person group training can be delivered to your staff at your location.

  • Live Online
  • 12 hours Instructor-led
  • Group Training Available
Regular Price:
$599
Coupon Price:
$499
Reserve Your Seat Today

Consumer-Driven Power Markets are reshaping electricity with transactive energy, demand response, DERs like rooftop solar, storage, and EVs, altering wholesale-retail dynamics, pricing, and regulation while spawning new business models and competition.

 

Key Points

Markets where consumers trade electricity via transactive energy and DERs, reshaping pricing and grid operations.

✅ Transactive energy and peer-to-peer trading emerge

✅ DERs: solar, storage, EVs enable prosumer participation

✅ Regulatory, pricing, and investment models face conflicts

 

MCLEAN, VIRGINIA - The role of consumers as competitive suppliers in power markets will greatly increase in the near future.This will significantly change the electricity industry, creating new business models and intensifying electricity competition and conflict. The electric power industry and its regulators will need to confront these changes now and make smart—but difficult—decisions in order for businesses to survive and thrive.

Markets that enable consumers to buy and sell electricity are being created across the country. Consumer participation in these markets will have profound impacts on the business of electricity and will set up new competitions and conflicts.

Consumers empowered by new technologies are seeking to take advantage of opportunities in these markets. Demand response, solar energy and other types of on-site generation, energy storage, electric vehicles, and the internet are combining to create these significant new opportunities as utility trends accelerate across the sector.

A new report by Bluewave Resources, LLC, “Rising Power: How Customer Participation in Power Markets Will Change the Electricity Business,” explores the power markets of the future and the business models that will be created for those markets.

Several types of markets are being created, including “transactive energy” markets in which consumers trade among themselves. These markets will be very different from today’s markets for consumer solar-generated electricity in that prices will be set by market conditions, not by regulators.

Jeff Price, Managing Partner of Bluewave, said, “Policy makers, regulators, and industry must make numerous difficult but crucial decisions as customer participation increases. Recent intense disputes over federal versus state jurisdiction and the price paid to homeowners for solar-panel-generated electricity are just the beginning of the disputes that are likely to arise.”

One critical issue sure to arise is how the many consumers who do not participate in these markets will be impacted. Different state retail markets in the same wholesale power market could also easily create a market reshuffle and significant disputes.

The report describes 21 business models and variations that could emerge in future power markets, including how utility revenue might evolve when electricity is effectively free in some scenarios. How these business models will perform will depend on as-yet unmade decisions, difficult-to-predict market conditions, and customer behaviors.

Electric distribution will need to change considerably. All this will require increased investment even as electricity demand is flat, pressuring traditional utility finances.
Where will this investment come from and who will pay?

The electric power industry is on the verge of major change. Smart but difficult decisions by both
government and industry will need to be made soon. Lack of decisions could weaken state
regulation, create further disputes, and seriously challenge the entire electric power industry.

Related News

Yale Report on Western Grid Integration: Just Say Yes

Western Grid Integration aligns CAISO with a regional transmission operator under FERC oversight, boosting renewables, reliability, and cost savings while respecting state energy policy, emissions goals, and utility regulation across the West.

 

Key Points

Western Grid Integration lets CAISO operate under FERC to cut costs, boost reliability, and accelerate renewables.

✅ Lowers wholesale costs via wider dispatch and resource sharing

✅ Improves reliability with regional balancing and reserves

✅ Preserves state policy authority under FERC oversight

 

A strong and timely endorsement for western grid integration forcefully rebuts claims that moving from a balkanized system with 38 separate entities to a regional operation could introduce environmental problems, raise costs, or, as critics warn, export California’s energy policies to other western states, or open state energy and climate policies to challenge by federal regulators. In fact, Yale University’s Environmental Protection Clinic identifies numerous economic and environmental benefits from allowing the California Independent System Operator to become a regional grid operator.

The groundbreaking report comprehensively examines the policy and legal merits of allowing the California Independent System Operator (CAISO) to become a regional grid operator, open to any western utility or generator that wants to join, as similar market structure overhauls proceed in New England.

The Yale report identifies the increasing constraints that today’s fragmented western grid imposes on system-wide electricity costs and reliability, addresses the potential benefits of integration, and evaluates  potential legal risks for the states involved. California receives particular attention because its legislature is considering the first step in the grid integration process, which involves authorizing the CAISO to create a fully independent board, even as it examines revamping electricity rates to clean the grid (other western states are unlikely to approve joining an entity whose governance is determined solely by California’s governor and legislature, as is the case now).

 

Elements of the report

The analysis examined all of California’s key energy and climate policies, from its cap on carbon emissions to its renewable energy goals and its pollution standards for power plants, and concludes that none would face additional legal risks under a fully integrated western grid. The operator of such a grid would be regulated by an independent federal agency (the Federal Energy Regulatory Commission)—but so is the CAISO itself, now and since its inception, by virtue of its extended involvement in interstate electricity commerce throughout the West. 

And if empowered to serve the entire region, the CAISO would not interfere with the longstanding rights of California and other states to regulate their utilities’ investments or set energy and climate policies. The study points out that grid operators don’t set energy policies for the states they serve; they help those states minimize costs, enhance reliability in the wake of California blackouts across the state, and avoid unnecessary pollution.

And as to whether an integrated grid would help renewable energy or fossil fuels, the report finds that renewable resources would be the inevitable winners, thanks to their lower operating costs, although the most important winners would be western utility customers, through lower bills, expanded retail choice options, and improved reliability.

 

Call to action

The Yale report concludes with what amounts to a call to action for California’s legislators:

“In sum, enhanced Western grid integration in general, and the emergence of a regional system operator in particular, would not expose California’s clean energy policies to additional legal risks. Shifting to a regional grid operator would enable more efficient, affordable and reliable integration of renewable resources without increasing the legal risk to California’s clean energy policies.”

The authors of the analysis, from the Yale Law School and the Yale School of Forestry and Environmental Studies, are Juliana Brint, Josh Constanti, Franz Hochstrasser. and Lucy Kessler. They dedicated months to the project, consulted with a diverse group of reviewers, and made the trek from New Haven to Folsom, CA, to visit the California Independent System Operator and interview key staff members.

 

 

Related News

View more

Canada could be electric, connected and clean — if it chooses

Canada Clean Energy Transition accelerates via carbon pricing, renewables, EV incentives, energy efficiency upgrades, smart grids, interprovincial transmission, and innovation in hydro, wind, solar, and storage to cut emissions and power sustainable growth.

 

Key Points

Canada Clean Energy Transition is a shift to renewables, EVs and efficiency powered by smart policy and innovation.

✅ Carbon pricing and EV incentives accelerate adoption

✅ Grid upgrades, storage, and transmission expand renewables

✅ Industry efficiency and smart tech cut energy waste

 

So, how do we get there?

We're already on our way.

The final weeks of 2016 delivered some progress, as Prime Minister Justin Trudeau and premiers of 11 of the 13 provinces and territories negotiated a new national climate plan. The deal is a game changer. It marks the moment that Canada stopped arguing about whether to tackle climate change and started figuring out how we're going to get there.

We can each be part of the solution by reducing the amount of energy we use, making sure our homes and workplaces are well insulated and choosing energy efficient appliances. When the time comes to upgrade our cars, washing machines and refrigerators, we can take advantage of rebates that cut the cost of electric models. In our homes, we can install smart technology — like automated thermostats — to cut down on energy waste and reduce power bills.

Even industries that use a lot of energy, like mining and manufacturing, could become leaders in sustainability. It would mean investing in energy saving technology, making their operations more efficient and running conveyor belts, robots and other equipment off locally produced renewable electricity.

Meanwhile, laboratories and factories in Ontario, Quebec and British Columbia are making breakthroughs in areas like energy storage, while renewable energy growth in the Prairie Provinces gathers momentum, which will make it possible to access clean power even when the sun isn't shining and the wind isn't blowing.

Liberal leader Justin Trudeau holds a copy of his environmental platform after announcing details of it at Jericho Beach Park in Vancouver, B.C., on Monday June 29, 2015. (Darryl Dyck/Canadian Press)

The scale and speed of Canada's transition to clean energy depends on provincial and federal policies that do things like tax carbon pollution, build interprovincial electricity transmission lines, invest in renewable energy and grid modernization projects that strengthen the system, and increase incentives for electric vehicles. 

Of course, even the best policies won't produce lasting results unless Canadians fight for them and take ownership for our role in the energy transition. Global momentum toward clean energy may be "irreversible," as former U.S. President Barack Obama recently wrote in the journal Science — but it's up to us whether Canada catches that wave or misses out.

Fortunately, clean energy has always been part of Canada's DNA.

We can learn from the past

In remote corners of the newly minted Dominion of Canada, rushing rivers turned the waterwheels that powered the lumber mills that built the places we inhabit today. The first electric lights were switched on in Winnipeg shortly after Confederation. By the turn of the 20th century, hydro power was lighting up towns and cities from coast to coast.  

Our country is home to some of the world's best clean energy resources, and experts note that zero-emissions electricity by 2035 is possible given our strengths, and fully two-thirds of our power is generated from renewable sources like hydro, wind and solar.

Looking to our heritage, we can make clean growth the next chapter in Canada's history

Recent commitments to phase out coal and invest in clean energy infrastructure mean the share of renewable power in Canada's energy mix is poised to grow. The global shift from fossil fuels to clean energy is opening up huge opportunities and Canada's opportunity in the global electricity market is growing as the country has the expertise to deliver solutions around the world.

Looking to our heritage, we can make clean growth the next chapter in Canada's history — building a nation that's electric, connected and on a practical, profitable path to 2035 zero-emission power for households and industry, stronger than ever.

 

Related News

View more

How IRENA Study Will Resolve Philippines’ Electricity Crisis

Philippines Renewable Energy Mini-Grids address rising electricity demand, rolling blackouts, off-grid electrification, and decentralized power in an archipelago, leveraging solar, wind, and hybrid systems to close the generation capacity gap and expand household access.

 

Key Points

Decentralized solar, wind, and hybrid systems powering off-grid areas to relieve shortages and expand access.

✅ Targets 2.3M unelectrified homes with reliable clean power

✅ Mitigates rolling blackouts via modular mini-grid deployments

✅ Supports energy access, resilience, and grid decentralization

 

The reason why IRENA made its study in the Philippines is because of the country’s demand for electricity is on a steady rise while the generating capacity lags behind. To provide households the electricity, the government is constrained to implement rolling blackouts in some regions. By 2030, the demand for electricity is projected to reach 30 million kilowatts as compared to 17 million kilowatts which is its current generating capacity.

One of the country’s biggest conglomerations, San Miguel Corporation is accountable for almost 20% of power output. It has power plants that has a 900,000-kW generation capacity. Another corporation in the energy sector, Aboitiz Power, has augmented its facilities as well to keep up with the demand. As a matter fact, even foreign players such as Tokyo Electric Power and Marubeni, as a result of the gradual privatization of the power industry which started in 2001, have built power plants in the country, a challenge mirrored in other regions where electricity for all demands greater investment, yet the power supply remains short.

And so, the IRENA came up with the study entitled “Accelerating the Deployment of Renewable Energy Mini-Grids for Off-Grid Electrification – A Study on the Philippines” to provide a clearer picture of what the current state of the crisis is and lay out possible solutions. It showed that as of 2016, a record year for renewables worldwide, the Philippines has approximately 2.3 million households without electricity. With only 89.6 percent of household electrification, that leaves about 2.36 million homes either with limited power of four to six hours each day or totally without electricity.

By the end of 2017, the Philippine government will have provided 90% of Philippine households with electricity. It is worth mentioning that in 2014, the National Capital Region together with two other regions had received 90 percent electrification. However, some areas are still unable to access power that’s within or above the national average. IRENA’s study has become a source of valuable information and analysis to the Philippines’ power systems and identified ways on how to surmount the challenges involving power systems decentralization, with renewable energy funding supporting those mini-grids which are either powered in parts or in full by renewable energy resources. This, however, does not discount the fact that providing electricity in every household still is an on-going struggle. Considering that the Philippines is an archipelago, providing enough, dependable, and clean modern energy to the entire country, including the remote and isolated islands is difficult. The onset of renewable energy is a viable and cost-effective option to support the implementation of mini-grids, as shown by Ireland's green electricity targets rising rapidly.

 

 

Related News

View more

Hydro One wants to spend another $6-million to redesign bills

Hydro One Bill Redesign Spending sparks debate over Ontario Energy Board regulation, rate applications, privatization, and digital billing upgrades, as surveys cite confusing invoices under the Fair Hydro Plan for residential, commercial, and industrial customers.

 

Key Points

$15M project to simplify Hydro One bills, upgrade systems, and improve digital billing for commercial customers.

✅ $9M spent; $6M proposed for C&I and large-account changes.

✅ OEB to rule amid rate application and privatization scrutiny.

✅ Survey: 40% of customers struggled to understand bills.

 

Ontario's largest and recently privatized electricity utility has spent $9-million to redesign bills and is proposing to spend an additional $6-million on the project.

Hydro One has come under fire for spending since the Liberal government sold more than half of the company, notably for its CEO's $4.5-million pay.

Now, the NDP is raising concerns with the $15-million bill redesign expense contained in a rate application from the formerly public utility.

"I don't think the problem we face is a bill that people can't understand, I think the problem is rates that are too high," said energy critic Peter Tabuns. "Fifteen million dollars seems awfully expensive to me."

But Hydro One says a 2016 survey of its customers indicated about 40 per cent had trouble understanding their bills.

Ferio Pugliese, the company's executive vice-president of customer care and corporate affairs, said the redesign was aimed at giving customers a simpler bill.

"The new format is a format that when tested and put in front of our customers has been designed to give customers the four or five salient items they want to see on their bill," he said.

About $9-million has already gone into redesigning bills, mostly for residential customers, Pugliese said. Cosmetic changes to bills account for about 25 per cent of the cost, with the rest of the money going toward updating information systems and improving digital billing platforms, he said.

The additional $6-million Hydro One is looking to spend would go toward bill changes mostly for its commercial, industrial and large distribution account customers.

Energy Minister Glenn Thibeault noted in a statement that the Ontario Energy Board has yet to decide on the expense, but he suggested he sees the bill redesign as necessary alongside legislation to lower electricity rates introduced by the province.

"With Ontarians wanting clearer bills that are easier to understand, Hydro One's bill redesign project is a necessary improvement that will help customers," he wrote.

"Reductions from the Fair Hydro Plan (the government's 25 per cent cut to bills last year) are important information for both households and businesses, and it's our job to provide clear, helpful answers whenever possible."

The OEB recently ordered Hydro One to lower a rate increase it had been seeking for this year to 0.2 per cent down from 4.8 per cent.

The regulator also rejected a Hydro One proposal to give shareholders all of the tax savings generated by the IPO in 2015 when the Liberal government first began partially privatizing the utility. The OEB instead mandated shareholders receive 62 per cent of the savings while ratepayers receive the remaining 38 per cent.

 

 

Related News

View more

Manitoba Hydro hikes face opposition as hearings begin

Manitoba Hydro rate hikes face public hearings over electricity rates, utility bills, and debt, with impacts on low-income households, Indigenous communities, and Winnipeg services amid credit rating pressure and rising energy costs.

 

Key Points

Manitoba Hydro seeks 7.9% annual increases to stabilize finances and debt, impacting electricity costs for households.

✅ Proposed hikes: 7.9% yearly through 2023/24

✅ Driven by debt, credit rating declines, rising interest

✅ Disproportionate impact on low-income and Indigenous communities

 

Hearings began Monday into Manitoba Hydro’s request for consecutive annual rate hikes of 7.9 per cent.  The crown corporation is asking for the steep hikes to commence April 1, 2018.

The increases would continue through 2023/2024, under a multi-year rate plan before dropping to what Hydro calls “sustainable” levels.

Patti Ramage, legal counsel for Hydro, said while she understands no one welcomes the “exceptional” rate increases, the company is dealing with exceptional circumstances.

It’s the largest rate increase Hydro has ever asked for, though a scaled-back increase was discussed later, saying rising debt and declining credit ratings are affecting its financial stability.

President and CEO Kelvin Shepherd said Hydro is borrowing money to fund its interest payments, and acknowledged that isn’t an effective business model.

Hydro’s application states that it will be spending up to 63 per cent of its revenue on paying financial expenses if the current request for rate hikes is not approved.

If it does get the increase it wants, that number could shrink to 45 per cent – which Ramage says is still quite high, but preferable to the alternative.

She cited the need to take immediate action to fix Hydro’s finances instead of simply hoping for the best.

“The worst thing we can do is defer action… that’s why we need to get this right,” Ramage said.

A number of intervenors presented varying responses to Hydro’s push for increased rates, with many focusing on how the hikes would affect Manitobans with lower incomes.

Senwung Luk spoke on behalf of the Assembly of Manitoba Chiefs, and said the proposed rates would hit First Nations reserves particularly hard.

He noted that 44.2 per cent of housing on reserves in the province needs significant improvement, which means electricity use tends to be higher to compensate for the lower quality of infrastructure.

Luk says this problem is compounded by the higher rates of poverty in Indigenous populations, with 76 per cent of children on reserves in Manitoba living below the poverty line.

If the increase goes forward, he said the AMC hopes to see a reduced rate for those living on reserves, despite a recent appeal court ruling on such pricing.

Byron Williams, speaking on behalf of the Consumers Coalition, said the 7.9 per cent increase unreasonably favours the interests of Hydro, and is unjustly biased against virtually everyone else.

In Saskatchewan, the NDP criticized an SaskPower 8 per cent rate hike as unfair to customers, highlighting regional concerns.

Williams said customers using electric space heating would be more heavily targeted by the rate increase, facing an extra $13.14 a month as opposed to the $6.88 that would be tacked onto the bills of those not using electric space heating.

Williams also called Hydro’s financial forecasts unreliable, bringing the 7.9 per cent figure into question.

Lawyer George Orle, speaking for the Manitoba Keewatinowi Okimakanak, said the proposed rate hikes would “make a mockery” of the sacrifices made by First Nations across the province, given that so much of Hydro’s infrastructure is on Indigenous land.

The city of Winnipeg also spoke out against the jump, saying property taxes could rise or services could be cut if the hikes go ahead to compensate for increased, unsustainable electricity costs.

In British Columbia, a BC Hydro 3 per cent increase also moved forward, drawing attention to affordability.

A common theme at the hearing was that Hydro’s request was not backed by facts, and that it was heading towards fear-mongering.

Manitoba Hydro’s CEO begged to differ as he plead his case during the first hearing of a process that is expected to take 10 weeks.

 

Related News

View more

After alert on Russian hacking, a renewed focus on protecting U.S. power grid

U.S. Power Grid Cybersecurity combats DHS-FBI flagged threats to energy infrastructure, with PJM Interconnection using ICS/SCADA segmentation, phishing defenses, incident response, and resilience exercises against Russia-linked attacks and pipeline intrusions.

 

Key Points

Strategies, controls, and training that protect U.S. electric infrastructure from cyber threats and disruptions.

✅ ICS/SCADA network segmentation and zero-trust architecture

✅ Employee phishing drills and incident response playbooks

✅ DOE-led grid exercises and threat intelligence sharing

 

The joint alert from the FBI and Department of Homeland Security last month warning that Russia was hacking into critical U.S. energy infrastructure, as outlined in six essential reads on Russian hacks from recent coverage, came as no surprise to the nation’s largest grid operator, PJM Interconnection.

“You will never stop people from trying to get into your systems. That isn’t even something we try to do.” said PJM Chief Information Officer, Tom O’Brien. “People will always try to get into your systems. The question is, what controls do you have to not allow them to penetrate? And how do you respond in the event they actually do get into your system?”

PJM is the regional transmission organization for 65 million people, covering 13 states, including Pennsylvania, and Washington D.C.

On a rainy day in early April, about 10 people were working inside PJM’s main control center, outside Philadelphia, closely monitoring floor-to-ceiling digital displays showing real-time information from the electric power sector throughout PJM’s territory in the mid-Atlantic and parts of the midwest, amid reports that hackers accessed control rooms at U.S. utilities.

#google#

Donnie Bielak, a reliability engineering manager, was overseeing things from his office, perched one floor up.

“This is a very large, orchestrated effort that goes unnoticed most of the time,” Bielak said. “That’s a good thing.”

But the industry certainly did take notice in late 2015 and early 2016, when hackers successfully disrupted power to the Ukrainian grid. The outages lasted a few hours and affected about 225,000 customers. It was the first publicly-known case of a cyber attack causing major disruptions to a power grid. It was widely blamed on Russia.

One of the many lessons of the Ukraine attacks was a reminder to people who work on critical infrastructure to keep an eye out for odd communications.

“A very large percentage of entry points to attacks are coming through emails,” O’Brien said. “That’s why PJM, as well as many others, have aggressive phishing campaigns. We’re training our employees.”

O’Brien doesn’t want to get into specifics about how PJM deals with cyber threats. But one common way to limit exposure is by having separate systems: For example, industrial controls in a power plant are not connected to corporate business networks, a separation underscored after breaches at U.S. power plants prompted reviews across the sector.

Since 2011, North American grid operators and government agencies have also done large, security exercises every two years. Thousands of people practice how they’d respond to a coordinated physical or cyber event, including rising substation attacks that highlight resilience gaps.

So far, nothing like that has happened in the U.S. It’s possible, but not likely, according to Robert M. Lee, a former military intelligence analyst, who runs the industrial cybersecurity firm Dragos.

“The more complex the system, the harder it is to have a scalable attack,” said Lee, who co-authored a report analyzing the Ukraine attacks. “If you wanted to take out a power generation station– that isn’t the most complex thing. Let’s say you cause an hour of outage. But now you want to cause two months of outages? That’s an exponential increase in effort required.”

For example, he said, it would very difficult for hackers to knock out power to the entire east coast for a long time. But briefly disrupting a major city is easier. That’s the sort of thing that keeps him up at night.

“I worry about an adversary getting into, maybe, Washington D.C.’s portion of the grid, taking down power for 30 minutes,” he said.

The Department of Energy is creating a new office focused on cybersecurity and emergency response, following the U.S. government’s condemnation of power grid hacking by Russia.

Deterrence may be one reason why there has not yet been a major attack on the U.S. grid, said John MacWilliams, a former senior DOE official who’s now a fellow at Columbia University’s Center on Global Energy Policy.

“That’s obviously an act of war,” he said. “We have the capability of responding either through cyber mechanisms or kinetic military.”

In the meantime, small-scale incidents keep happening.

This spring, another cyber attack targeted natural gas pipelines. Four companies shut down their computer systems, just in case, but they say no service was disrupted.

 

Related News

View more

Sign Up for Electricity Forum’s Newsletter

Stay informed with our FREE Newsletter — get the latest news, breakthrough technologies, and expert insights, delivered straight to your inbox.

Electricity Today T&D Magazine Subscribe for FREE

Stay informed with the latest T&D policies and technologies.
  • Timely insights from industry experts
  • Practical solutions T&D engineers
  • Free access to every issue

Download the 2025 Electrical Training Catalog

Explore 50+ live, expert-led electrical training courses –

  • Interactive
  • Flexible
  • CEU-cerified