Consumers in Power Markets Will Soon Change the Industry


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Consumer-Driven Power Markets are reshaping electricity with transactive energy, demand response, DERs like rooftop solar, storage, and EVs, altering wholesale-retail dynamics, pricing, and regulation while spawning new business models and competition.

 

Key Points

Markets where consumers trade electricity via transactive energy and DERs, reshaping pricing and grid operations.

✅ Transactive energy and peer-to-peer trading emerge

✅ DERs: solar, storage, EVs enable prosumer participation

✅ Regulatory, pricing, and investment models face conflicts

 

MCLEAN, VIRGINIA - The role of consumers as competitive suppliers in power markets will greatly increase in the near future.This will significantly change the electricity industry, creating new business models and intensifying electricity competition and conflict. The electric power industry and its regulators will need to confront these changes now and make smart—but difficult—decisions in order for businesses to survive and thrive.

Markets that enable consumers to buy and sell electricity are being created across the country. Consumer participation in these markets will have profound impacts on the business of electricity and will set up new competitions and conflicts.

Consumers empowered by new technologies are seeking to take advantage of opportunities in these markets. Demand response, solar energy and other types of on-site generation, energy storage, electric vehicles, and the internet are combining to create these significant new opportunities as utility trends accelerate across the sector.

A new report by Bluewave Resources, LLC, “Rising Power: How Customer Participation in Power Markets Will Change the Electricity Business,” explores the power markets of the future and the business models that will be created for those markets.

Several types of markets are being created, including “transactive energy” markets in which consumers trade among themselves. These markets will be very different from today’s markets for consumer solar-generated electricity in that prices will be set by market conditions, not by regulators.

Jeff Price, Managing Partner of Bluewave, said, “Policy makers, regulators, and industry must make numerous difficult but crucial decisions as customer participation increases. Recent intense disputes over federal versus state jurisdiction and the price paid to homeowners for solar-panel-generated electricity are just the beginning of the disputes that are likely to arise.”

One critical issue sure to arise is how the many consumers who do not participate in these markets will be impacted. Different state retail markets in the same wholesale power market could also easily create a market reshuffle and significant disputes.

The report describes 21 business models and variations that could emerge in future power markets, including how utility revenue might evolve when electricity is effectively free in some scenarios. How these business models will perform will depend on as-yet unmade decisions, difficult-to-predict market conditions, and customer behaviors.

Electric distribution will need to change considerably. All this will require increased investment even as electricity demand is flat, pressuring traditional utility finances.
Where will this investment come from and who will pay?

The electric power industry is on the verge of major change. Smart but difficult decisions by both
government and industry will need to be made soon. Lack of decisions could weaken state
regulation, create further disputes, and seriously challenge the entire electric power industry.

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PG&E Supports Local Communities as It Pays More Than $230 Million in Property Taxes to 50 California Counties

PG&E property tax payments bolster counties, education, public safety, and infrastructure across Northern and Central California, reflecting semi-annual levies tied to utility assets, capital investments, and economic development that serve 16 million customers.

 

Key Points

PG&E property tax payments are semi-annual county taxes funding public services and linked to utility infrastructure.

✅ $230M paid for Jul-Dec 2017 across 50 California counties

✅ Estimated $461M for FY 2017-2018, up 12% year over year

✅ Investments: $5.9B in grid, Gas Safety Academy, control center

 

Pacific Gas and Electric Company (PG&E) paid property taxes of more than $230 million this fall to the 50 counties where the energy company owns property and operates gas and electric infrastructure that serves 16 million Californians. The tax payments help support essential public services like education and public health and safety actions across the region.

The semi-annual property tax payments made today cover the period from July 1 to December 31, 2017.

Total payments for the full tax year of July 1, 2017 to June 30, 2018 are estimated to total more than $461 million—an increase of $50 million, or 12 percent, compared with the prior fiscal year, even as customer rates are expected to stabilize in the years ahead.

“Property tax payments provide crucial resources to the many communities where we live and work, supporting everything from education to public safety. By continuing to make local investments in gas and electric infrastructure, we are not only creating one of the safest and most reliable energy systems in the country, including wildfire risk reduction programs and related efforts, we’re investing in the local economy and helping our communities thrive,” said Jason Wells, senior vice president and chief financial officer for PG&E.

PG&E invested more than $5.7 billion last year and expects to invest $5.9 billion this year to enhance and upgrade its gas and electrical infrastructure amid power line fire risks across Northern and Central California.

Some recent investments include the construction of PG&E’s $75 millionGas Safety Academy in Winters in Yolo County, which opened in September. Last year, PG&E opened a $36 million, state-of-the-art electric distribution control center in Rocklin.

PG&E supports the communities it serves in a variety of ways. In 2016, PG&E provided more than $28 million in charitable contributions to enrich local educational opportunities, preserve the environment, and support economic vitality and emergency preparedness and safety, including its Wildfire Assistance Program for impacted residents. PG&E employees provide thousands of hours of volunteer service in their local communities. The company also offers a broad spectrum of economic development services to help local businesses grow.

 

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Electricity sales in the U.S. actually dropped over the past 7 years

US Electricity Sales Decline amid population growth and GDP gains, as DOE links reduced per capita consumption to energy efficiency, warmer winters, appliances, and bulbs, while hotter summers and rising AC demand may offset savings.

 

Key Points

US electricity sales fell 3% since 2010 despite population and GDP growth, driven by efficiency gains and warmer winters.

✅ DOE links drops to efficiency and warmer winters

✅ Per capita residential use fell about 7% since 2010

✅ Rising AC demand may offset winter heating savings

 

Since 2010, the United States has grown by 17 million people, and the gross domestic product (GDP) has increased by $3.6 trillion. Yet in that same time span, electricity sales in the United States actually declined by 3%, according to data released by the U.S. Department of Energy (DOE), even as electricity prices rose at a 41-year pace nationwide.

The U.S. decline in electricity sales is remarkable given that the U.S. population increased by 5.8% in that same time span. This means that per capita electricity use fell even more than that; indeed, the Department of Energy pegs residential electricity sales per capita as having declined by 7%, even as inflation-adjusted residential bills rose 5% in 2022 nationwide.

There are likely multiple reasons for this decline in electricity sales. Department of Energy analysts suggest that, at least in part, it is due to increased adoption of energy-efficient appliances and bulbs, like compact fluorescents. Indeed, the DOE notes that there is a correlation between consumer spending on “energy efficiency” and a reduction in per capita electricity sales, while utilities invest more in delivery infrastructure to modernize the grid.

Yet the DOE also notes that states with a greater increase in warm weather days had a corresponding decrease in electricity sales, as milder weather can reduce power demand across years. In southern states, the effect was most dramatic: for instance, from 2010 to 2016, Florida had a 56% decrease in cold weather days that would require heating and as a result, saw a 9% decrease in per capita electricity sales.

The moral is that warm winters save on electricity. But if global temperatures continue to rise, and summers become hotter, too, this decrease in winter heating spending may be offset by the increased need to run air conditioning in the summer, and given how electricity and natural gas prices interact, overall energy costs could shift. Indeed, it takes far more energy to cool a room than it does to heat it, for reasons related to the basic laws of thermodynamics. 

 

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German Energy Demand Hits Historic Low Amid Economic Stagnation

Germany Energy Demand Decline reflects economic stagnation, IEA forecasts, and the Energiewende, as industrial output slips and efficiency gains, renewables growth, and cost-cutting reduce fossil fuel use while reshaping sustainability and energy security.

 

Key Points

A projected 7% drop in German energy use driven by industrial slowdown, efficiency gains, and renewables expansion.

✅ IEA projects up to 7% demand drop in the next year

✅ Industrial slowdown and efficiency programs cut consumption

✅ Energiewende shifts mix to wind, solar, and less fossil fuel

 

Germany is on the verge of experiencing a significant decline in energy demand, with forecasts suggesting that usage could hit a record low as the country grapples with economic stagnation. This shift highlights not only the immediate impacts of sluggish economic growth but also broader trends in energy consumption, Europe's electricity markets, sustainability, and the transition to renewable resources.

Recent data indicate that Germany's economy is facing substantial challenges, including high inflation and reduced industrial output. As companies struggle to maintain profitability amid nearly doubled power prices and rising costs, many have begun to cut back on energy consumption. This retrenchment is particularly pronounced in energy-intensive sectors such as manufacturing and chemical production, which are crucial to Germany's export-driven economy.

The International Energy Agency (IEA) has projected that German energy demand could decline by as much as 7% in the coming year, a stark contrast to the trends seen in previous decades. This decline is primarily driven by a combination of factors, including reduced industrial activity, increased energy efficiency measures, and a shift toward alternative energy sources, as well as mounting pressures on local utilities to stay solvent. The current economic landscape has led businesses to prioritize cost-cutting measures, including energy efficiency initiatives aimed at reducing consumption.

In the context of these developments, Germany’s energy transition—known as the "Energiewende"—is becoming increasingly significant. The country has made substantial investments in renewable energy sources such as wind, solar, and biomass in recent years. As energy efficiency improves and the share of renewables in the energy mix rises, traditional fossil fuel consumption has begun to wane. This transition is seen as both a response to climate change and a strategy for energy independence, particularly in light of geopolitical tensions and Europe's wake-up call to ditch fossil fuels across the continent.

However, the current stagnation presents a paradox for the German energy sector. While lower energy demand may ease some pressures on supply and prices, it also raises concerns about the long-term viability of investments in renewable energy infrastructure, even as debates continue over electricity subsidies for industry to support competitiveness. The economic slowdown has the potential to derail progress made in reducing carbon emissions and achieving energy targets, particularly if it leads to decreased investment in green technologies.

Another layer to this issue is the potential impact on employment within the energy sector. As energy demand decreases, there may be a ripple effect on jobs tied to traditional energy production and even in renewable energy sectors if investment slows. Policymakers are now tasked with balancing the immediate need for economic recovery, illustrated by the 200 billion-euro energy price shield, with the longer-term goal of achieving sustainability and energy security.

The effects of the stagnation are also being felt in the residential sector. As households face increased living costs and rising heating and electricity costs, many are becoming more conscious of their energy consumption. Initiatives to improve home energy efficiency, such as better insulation and energy-efficient appliances, are gaining traction among consumers looking to reduce their utility bills. This shift toward energy conservation aligns with broader national goals of reducing overall energy consumption and carbon emissions.

Despite the challenges, there is a silver lining. The current situation offers an opportunity for Germany to reassess its energy strategies and invest in technologies that promote sustainability while also addressing economic concerns. This could include increasing support for research and development in green technologies, enhancing energy efficiency programs, and incentivizing businesses to adopt cleaner energy practices.

Furthermore, Germany’s experience may serve as a case study for other nations grappling with similar issues. As economies around the world face the dual pressures of recovery and sustainability, the lessons learned from Germany’s current energy landscape could inform strategies for balancing these often conflicting priorities.

In conclusion, Germany is poised to witness a historic decline in energy demand as economic stagnation takes hold. While this trend poses challenges for the energy sector and economic growth, it also highlights the importance of sustainability and energy efficiency in shaping the future. As the nation navigates this complex landscape, the focus will need to be on fostering innovation and investment that aligns with both immediate economic needs and long-term environmental goals. The path forward will require a careful balancing act, but with the right strategies, Germany can emerge as a leader in sustainable energy practices even in challenging times.

 

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Tesla’s Powerwall as the beating heart of your home

GMP Tesla Powerwall Program replaces utility meters with smart battery storage, enabling virtual power plant services, demand response, and resilient homes, integrating solar readiness, EV charging support, and smart grid controls across Vermont households.

 

Key Points

Green Mountain Power uses Tesla Powerwalls as smart meters, creating a VPP for demand response and home backup.

✅ $30 monthly for 10 years or $3,000 upfront for two units

✅ Utility controls batteries for peak shaving and demand response

✅ Enables backup power, solar readiness, and EV charging support

 

There are more than 100 million single-family homes in the United States of America. If each of these homes were to have two 13.5 kWh Tesla Powerwalls, that would total 2.7 Terawatt-hours worth of electricity stored. Prior research has suggested that this volume of energy storage could get us halfway to the 5.4 TWh of storage needed to let the nation get 80% of its electricity from solar and wind, as states like California increasingly turn to grid batteries to support the transition.

Vermont utility Green Mountain Power (GMP) seeks to remove standard electric utility metering hardware and replace it with the equipment inside of a Tesla Powerwall, as part of a broader digital grid evolution underway. Mary Powell, President and CEO of Green Mountain Power, says, “We have a vision of a battery system in every single home” and they’ve got a patent pending software solution to make it happen.

The Resilient Home program will install two standard Tesla Powerwalls each in 250 homes in GMP’s service area. The homeowner will pay either $30 a month for ten years ($3,600), or $3,000 up front. At the end of the ten year period, payments end, but the unit can stay in the home for an additional five years – or as long as it has a usable life.

A single Powerwall costs approximately $6,800, making this a major discount.

GMP notes that the home must have reliable internet access to allow GMP and Tesla to communicate with the Powerwall. GMP will control the functions of the Powerwall, effectively operating a virtual power plant across participating homes, expanding the scope of programs like those that saved the state’s ratepayers more than $500,000 during peak demand events last year. The utility specifically notes that customers agree to share stored energy with GMP on several peak demand days each year.

The hardware can be designed to interact with current backup generators during power outages, or emerging fuel cell solutions that maintain battery charge longer during extended outages, however, the units will not charge from the generator. As noted the utility will be making use of the hardware during normal operating times, however, during a power outage the private home owner will be able to use the electricity to back up both their house and top off their car.

The utility told pv magazine USA that the Powerwalls are standard from the factory, with GMP’s patent pending software solution being the special sauce (has a hint of recent UL certifications). GMP said the program will also get home owners “adoption ready” for solar power, including microgrid energy storage markets, and other smart devices.

Sonnen’s ecoLinx is already directly interacting with a home’s electrical panel (literally throwing wifi enabled circuit breakers). Now with Tesla Powerwalls being used to replace utility meters, we see one further layer of integration that will lead to design changes that will drive residential solar toward $1/W. Electric utilities are also experimenting with controlling module level electronics and smart solar inverters in 100% residential penetration situations. And of course, considering that California is requiring solar – and probably storage in the future – in all new homes, we should expect to see further experimentation in this model. Off grid solar inverter manufacturers already include electric panels with their offerings.

If we add in the electric car, and have vehicle-to-grid abilities, we start to see a very strong amount of electricity generation and energy storage, helping to keep the lights on during grid stress, potentially happening in more than 100 million residential power plants. Resilient homes indeed.

 

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Electric Utilities Plot Bullish Course for EV Charging Infrastructure

EV Charging Infrastructure Incentives are expanding as utilities fund public chargers, Level 2 networks, DC fast charging, grid-managed off-peak programs, and equitable access across Ohio, New Jersey, and Florida to accelerate clean transportation.

 

Key Points

Utility-backed programs funding Level 2 and DC fast chargers, managing grid demand, and expanding EV equity.

✅ Incentives for Level 2 and DC fast public charging stations.

✅ Grid-friendly off-peak charging to balance demand.

✅ Equity targets place chargers in low-income communities.

 

Electric providers in Florida, Ohio and New Jersey recently announced plans to expand electric vehicle charging networks and infrastructure through various incentive programs that could add thousands of new public chargers in the next several years.

Elsewhere, utilities are advancing similar efforts, with Michigan EV programs proposing more than $20 million for charging infrastructure to accelerate adoption.

American Electric Power in Ohio will offer nearly $10 million in incentives toward the build out of 375 EV charging stations throughout the company's service territory, which largely includes Columbus.

Meanwhile, the Public Service Electric and Gas Company (PSE&G), an electric utility provider in New Jersey, has proposed a six-year plan to support the development of nearly 40,000 electric vehicle chargers across a wide range of customers and sectors, said Francis Sullivan, a spokesperson for PSE&G.

And Duke Energy in Florida is installing up to 530 EV charging stations across its service area, as part of its Park and Plug pilot program, which will be making the charging ports available in multifamily housing complexes, workplaces and other high traffic areas.

"We are bringing cleaner energy to Florida through 700 megawatts of new universal solar, and we are helping our customers to bring clean transportation to the state as well," Catherine Stempien, Duke Energy Florida president, said in a statement. "We are committed to providing smarter, cleaner energy alternatives for all our customers."

The project in Ohio is making incentive funding available to government organizations, multifamily housing developments and workplaces, covering from 50 percent to all of the costs. The plan, to be rolled out in the next four years, aims to incentivize the development of 300 level-two chargers and 75 "fast chargers" capable of charging a car's battery in minutes rather than hours.

"I think what's interesting about what we're seeing now in the industry is that electric vehicles and electric vehicle charging are expanding beyond California, and like other Pacific Coast states," said Scott Fisher, vice president of marketing at Greenlots, maker of car chargers and software. Greenlots has been selected as one of the companies to provide the chargers for the AEP project.

California has occupied the lion's share of the electric vehicle market, making up about 5 percent of the cars on the state's highways. The U.S. market sits at about 1.5 percent. However, indications show the EV boom may be set to take off as more models are being rolled out, and prices are making the electric cars more competitive with their gas-powered counterparts. The group Securing America's Future Energy (SAFE) announced the one-millionth electric vehicle is on course to be sold in the United States this month.

In a statement, Ben Prochazka, vice president of the Electrification Coalition, an EV advocacy group, called this "a major milestone and brings us one step closer to reducing our transportation system's dependence on oil. This is a direct result of the tireless efforts by communities and advocates throughout the 'EV ecosystem.'"

In New Jersey, PSE&G's efforts -- which are part of the company's proposed Clean Energy Future program -- will not only focus on building out the charging infrastructure, but structure car recharging to control charging and encourage residents to charge their cars during off-peak times.

"For now, with a modest number of charging stations in the market, it's not a huge problem. But over time, as you're putting in many thousands of these stations, what you want to make sure is that those stations are operating in sync with state power grids, where you don't have people all charging at the same time at like 5 p.m. on a hot summer day," said Fisher.

PSE&G also plans to offer incentives to encourage the development of level-two chargers and DC fast-chargers, as well as "provide grants and incentives for 100 electric school buses and EV charging infrastructure at school districts in PSE&G's service territory," said Sullivan.

"PSE&G will also help fund electrification projects at customer locations such as ports, airports and transit facilities," Sullivan added, via email.

Utilities and transportation planners are also keeping the concept of equity in mind -- to ensure EVs are adopted by more than just the Tesla owner -- and will also focus on placing infrastructure in low-income areas.

"Ten percent of the stations will be in low income areas, defined by census blocks," said Scott Blake, a communications consultant at AEP in Columbus.

Duke Energy also announced 10 percent of the chargers it is installing in Florida will be in "income-qualified communities," according to a company press release.

 

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Yale Report on Western Grid Integration: Just Say Yes

Western Grid Integration aligns CAISO with a regional transmission operator under FERC oversight, boosting renewables, reliability, and cost savings while respecting state energy policy, emissions goals, and utility regulation across the West.

 

Key Points

Western Grid Integration lets CAISO operate under FERC to cut costs, boost reliability, and accelerate renewables.

✅ Lowers wholesale costs via wider dispatch and resource sharing

✅ Improves reliability with regional balancing and reserves

✅ Preserves state policy authority under FERC oversight

 

A strong and timely endorsement for western grid integration forcefully rebuts claims that moving from a balkanized system with 38 separate entities to a regional operation could introduce environmental problems, raise costs, or, as critics warn, export California’s energy policies to other western states, or open state energy and climate policies to challenge by federal regulators. In fact, Yale University’s Environmental Protection Clinic identifies numerous economic and environmental benefits from allowing the California Independent System Operator to become a regional grid operator.

The groundbreaking report comprehensively examines the policy and legal merits of allowing the California Independent System Operator (CAISO) to become a regional grid operator, open to any western utility or generator that wants to join, as similar market structure overhauls proceed in New England.

The Yale report identifies the increasing constraints that today’s fragmented western grid imposes on system-wide electricity costs and reliability, addresses the potential benefits of integration, and evaluates  potential legal risks for the states involved. California receives particular attention because its legislature is considering the first step in the grid integration process, which involves authorizing the CAISO to create a fully independent board, even as it examines revamping electricity rates to clean the grid (other western states are unlikely to approve joining an entity whose governance is determined solely by California’s governor and legislature, as is the case now).

 

Elements of the report

The analysis examined all of California’s key energy and climate policies, from its cap on carbon emissions to its renewable energy goals and its pollution standards for power plants, and concludes that none would face additional legal risks under a fully integrated western grid. The operator of such a grid would be regulated by an independent federal agency (the Federal Energy Regulatory Commission)—but so is the CAISO itself, now and since its inception, by virtue of its extended involvement in interstate electricity commerce throughout the West. 

And if empowered to serve the entire region, the CAISO would not interfere with the longstanding rights of California and other states to regulate their utilities’ investments or set energy and climate policies. The study points out that grid operators don’t set energy policies for the states they serve; they help those states minimize costs, enhance reliability in the wake of California blackouts across the state, and avoid unnecessary pollution.

And as to whether an integrated grid would help renewable energy or fossil fuels, the report finds that renewable resources would be the inevitable winners, thanks to their lower operating costs, although the most important winners would be western utility customers, through lower bills, expanded retail choice options, and improved reliability.

 

Call to action

The Yale report concludes with what amounts to a call to action for California’s legislators:

“In sum, enhanced Western grid integration in general, and the emergence of a regional system operator in particular, would not expose California’s clean energy policies to additional legal risks. Shifting to a regional grid operator would enable more efficient, affordable and reliable integration of renewable resources without increasing the legal risk to California’s clean energy policies.”

The authors of the analysis, from the Yale Law School and the Yale School of Forestry and Environmental Studies, are Juliana Brint, Josh Constanti, Franz Hochstrasser. and Lucy Kessler. They dedicated months to the project, consulted with a diverse group of reviewers, and made the trek from New Haven to Folsom, CA, to visit the California Independent System Operator and interview key staff members.

 

 

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