Consumers in Power Markets Will Soon Change the Industry


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Consumer-Driven Power Markets are reshaping electricity with transactive energy, demand response, DERs like rooftop solar, storage, and EVs, altering wholesale-retail dynamics, pricing, and regulation while spawning new business models and competition.

 

Key Points

Markets where consumers trade electricity via transactive energy and DERs, reshaping pricing and grid operations.

✅ Transactive energy and peer-to-peer trading emerge

✅ DERs: solar, storage, EVs enable prosumer participation

✅ Regulatory, pricing, and investment models face conflicts

 

MCLEAN, VIRGINIA - The role of consumers as competitive suppliers in power markets will greatly increase in the near future.This will significantly change the electricity industry, creating new business models and intensifying electricity competition and conflict. The electric power industry and its regulators will need to confront these changes now and make smart—but difficult—decisions in order for businesses to survive and thrive.

Markets that enable consumers to buy and sell electricity are being created across the country. Consumer participation in these markets will have profound impacts on the business of electricity and will set up new competitions and conflicts.

Consumers empowered by new technologies are seeking to take advantage of opportunities in these markets. Demand response, solar energy and other types of on-site generation, energy storage, electric vehicles, and the internet are combining to create these significant new opportunities as utility trends accelerate across the sector.

A new report by Bluewave Resources, LLC, “Rising Power: How Customer Participation in Power Markets Will Change the Electricity Business,” explores the power markets of the future and the business models that will be created for those markets.

Several types of markets are being created, including “transactive energy” markets in which consumers trade among themselves. These markets will be very different from today’s markets for consumer solar-generated electricity in that prices will be set by market conditions, not by regulators.

Jeff Price, Managing Partner of Bluewave, said, “Policy makers, regulators, and industry must make numerous difficult but crucial decisions as customer participation increases. Recent intense disputes over federal versus state jurisdiction and the price paid to homeowners for solar-panel-generated electricity are just the beginning of the disputes that are likely to arise.”

One critical issue sure to arise is how the many consumers who do not participate in these markets will be impacted. Different state retail markets in the same wholesale power market could also easily create a market reshuffle and significant disputes.

The report describes 21 business models and variations that could emerge in future power markets, including how utility revenue might evolve when electricity is effectively free in some scenarios. How these business models will perform will depend on as-yet unmade decisions, difficult-to-predict market conditions, and customer behaviors.

Electric distribution will need to change considerably. All this will require increased investment even as electricity demand is flat, pressuring traditional utility finances.
Where will this investment come from and who will pay?

The electric power industry is on the verge of major change. Smart but difficult decisions by both
government and industry will need to be made soon. Lack of decisions could weaken state
regulation, create further disputes, and seriously challenge the entire electric power industry.

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BC Hydro hoping to be able to charge customers time of use rates

BC Hydro Time-of-Use Rates propose off-peak credits and peak surcharges, with 5 cent/kWh differentials, encouraging demand shifting, EV charging at night, and smart meter adoption, pending BC Utilities Commission review in an optional opt-in program.

 

Key Points

Optional pricing that credits 5 cents/kWh off-peak and adds 5 cents/kWh during 4-9 p.m. peak to encourage load shifting.

✅ Off-peak credit: 11 p.m.-7 a.m., 5 cents/kWh savings

✅ Peak surcharge: 4-9 p.m., additional 5 cents/kWh

✅ Opt-in only; BCUC review; suits EV charging and flexible loads

 

BC Hydro is looking to charge customers less for electricity during off peak hours and more during the busiest times of the day, reflecting holiday electricity demand as well.

The BC Utilities Commission is currently reviewing the application that if approved would see customers receive a credit of 5 cents per kilowatt hour for electricity used from 11 p.m. to 7 a.m.

Customers would be charged an additional 5 cents per kWh for electricity used during the on-peak period from 4 p.m. to 9 p.m., and in Ontario, there were no peak-rate cuts for self-isolating customers during early pandemic response.

There would be no credit or additional charge will be applied to usage during the off-peak period from 7 a.m. to 4 p.m. and 9 p.m. to 11 p.m.

“We know the way our customers are using power is changing and they want more options,” BC Hydro spokesperson Susie Rieder said.

“It is optional and we know it may not work for everyone.”

For example, if a customer has an electric vehicle it will be cheaper to plug the car in after 9 p.m., similar to Ontario's ultra-low overnight plan offerings, rather than immediately after returning home from a standard work day.

If approved, the time of use rates would only apply to customers who opt in to the program, whereas Ontario provided electricity relief during COVID-19.

During the pandemic, Ontario extended off-peak electricity rates to help households and small businesses.

The regulatory review process is expected to take about one year.

Other jurisdictions, including Ontario's ultra-low overnight pricing, currently offer off peak rates. One of the challenges is that consumers change in hopes of altering their behaviour, but in reality, end up paying more.

“The cheapest electrical grid system is one with consistent demand and the issue of course is our consumption is not flat,” energyrates.ca founder Joel MacDonald said.

“There is a 5 cent reduction in off peak times, there is a 5 cent increase in peak times, you would have to switch 50 per cent of your load.”

 

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The Rise of Data Centers in Alberta

Alberta Data Centers fuel the digital economy with cloud computing, AI, and streaming, leveraging renewable energy and low-cost power; yet grid capacity, sustainability, efficient cooling, and regulatory frameworks remain critical considerations for reliable growth.

 

Key Points

Alberta facilities for cloud, AI, and digital services, balancing energy demand, renewable power, and grid reliability.

✅ Low electricity costs and renewables attract hyperscale builds

✅ Grid upgrades needed to meet rising, 24/7 workloads and cooling

✅ Workforce training aligns with IT, HVAC, and electrical roles

 

As Alberta continues to evolve its energy landscape, the recent surge in data center projects is making headlines. With companies investing heavily in this sector, Alberta is positioning itself as a key player in the digital economy. This trend, however, brings both opportunities and challenges that need careful consideration.

The Digital Economy Boom

Data centers are essential for supporting the growing demands of the digital economy, which includes everything from cloud computing to streaming services and artificial intelligence. As businesses increasingly rely on digital infrastructure, the need for reliable and efficient data centers has skyrocketed. Alberta has become an attractive destination for these facilities due to its relatively low electricity costs, abundant renewable energy resources, and favorable regulatory environment, according to a 2023 clean grids outlook that highlighted the province.

The influx of major tech companies establishing data centers in Alberta not only promises job creation but also contributes to the provincial economy. With investments pouring in, local businesses may see increased opportunities for partnerships, supplies, and services, ultimately benefiting the broader economic landscape, though proposed market changes could influence procurement and siting decisions.

Energy Demand and Infrastructure

While the growth of data centers can drive economic benefits, it also raises important questions about energy demand and infrastructure capacity, questions that have intensified since Kenney-era electricity changes in the sector. Data centers are energy-intensive, often requiring significant amounts of electricity to operate and cool their servers. As these facilities multiply, they will place additional pressure on Alberta's power grid.

The province has made strides in transitioning to renewable energy sources, with a defined path to clean electricity that aligns well with the goals of many data center operators seeking to reduce their carbon footprint. However, the challenge lies in ensuring that the electricity grid can meet the increasing demand without compromising reliability. The integration of more renewable energy into the grid requires careful planning and investment in infrastructure to handle variable supply and maintain a stable energy flow.

Environmental Concerns

The environmental implications of expanding data centers are also a point of concern. While many tech companies prioritize sustainability and aim for carbon neutrality, the reality is that increased energy consumption can contribute to greenhouse gas emissions if not managed properly, especially when regional export restrictions constrain low-carbon power flows. Alberta’s reliance on fossil fuels for a significant portion of its energy supply raises questions about how these data centers will impact the province's climate goals.

To address these concerns, there is a need for policies that encourage the use of renewable energy sources specifically for data center operations. Incentives for companies to invest in green technologies, such as energy-efficient cooling systems or on-site renewable energy generation, could help mitigate the environmental impact.

Workforce Development

Another critical aspect of this data center boom is the potential for job creation. Data centers require a range of skilled workers, from IT professionals to engineers and maintenance staff. However, there is a pressing need for workforce development initiatives to ensure that Albertans are equipped with the necessary skills to fill these roles.

Educational institutions and training programs must adapt to the changing demands of the job market. Collaborations between tech companies and local colleges can foster specialized training programs that prepare workers for careers in this evolving sector. By investing in workforce development, Alberta can maximize the benefits of data center growth while ensuring that its residents are prepared for the jobs of the future.

The Future of Alberta's Data Center Landscape

Looking ahead, Alberta’s data center landscape is poised for continued growth. The province's commitment to diversifying its economy, coupled with its abundant energy resources, makes it an appealing choice for tech companies. However, as the industry expands, careful consideration must be given to energy management, environmental impact, and workforce readiness, especially as Alberta changes how it produces and pays for electricity.

Regulatory frameworks will play a crucial role in shaping the future of data centers in Alberta, as the province pursues a market overhaul that could affect costs and reliability. Policymakers will need to balance the interests of businesses, environmental concerns, and the need for a reliable energy supply. By creating a supportive environment for innovation while addressing these challenges, Alberta can emerge as a leader in the digital economy.

The rise of data centers in Alberta marks an exciting chapter in the province's economic evolution. With the potential for job creation, technological advancement, and economic diversification, the opportunities are significant. However, it is essential to navigate the associated challenges thoughtfully. By prioritizing sustainability, infrastructure investment, and workforce development, Alberta can harness the full potential of this burgeoning sector, positioning itself as a key player in the global digital landscape.

 

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Illinois electric utility publishes online map of potential solar capacity

ComEd Hosting Capacity Map helps Illinois communities assess photovoltaic capacity, distributed energy resources, interconnection limits, and grid planning needs, guiding developers and policymakers on siting solar, net metering feasibility, and RPS-aligned deployment by circuit.

 

Key Points

An online tool showing circuit-level DER capacity, PV limits, and interconnection readiness across ComEd.

✅ Circuit-level estimates of solar hosting capacity

✅ Guides siting, interconnection, and net metering

✅ Supports RPS goals with grid planning insights

 

As the Illinois solar market grows from the Future Energy Jobs Act, the largest utility in the state has posted a planning tool to identify potential PV capacity in their service territory. ComEd, a Northern Illinois subsidiary of Exelon, has a hosting capacity website for its communities indicating how much photovoltaic capacity can be sited in given areas, based on the existing electrical infrastructure, as utilities pilot virtual power plant programs that leverage distributed resources.

According to ComEd’s description, “Hosting Capacity is an estimate of the amount of DER [distributed energy resources] that may be accommodated under current configurations at the overall circuit level without significant system upgrades to address adverse impacts to power quality or reliability.” This website will enable developers and local decision makers to estimate how much solar could be installed by township, sections and fractions of sections as small as ½ mile by ½ mile and to gauge EV charging impacts with NREL's projection tool for distribution planning. The map sections indicate potential capacity by AC kilowatts with a link to to ComEd’s recently upgraded Interconnection and Net Metering homepage.

The Hosting Map can provide insight into how much solar can be installed in which locations in order to help solar reach a significant portion of the Illinois Renewable Portfolio Standard (RPS) of 25% electricity from renewable sources by 2025, and to plan for transportation electrification as EV charging infrastructure scales across utility territories. For example, the 18 sections of Oak Park Township capacity range from 612 to 909 kW, and total 13,260 kW of photovoltaic power. That could potentially generate around 20 million kWh, and policy actions such as the CPUC-approved PG&E EV program illustrate how electrification initiatives may influence future demand. Oak Park, according to the PlanItGreen Report Card, a joint project of the Oak Park River Forest Community Foundation and Seven Generations Ahead, uses about 325 million kWh.

Based on ComEd’s Hosting Capacity, Oak Park could generate about 6% of its electricity from solar power located within its borders. Going significantly beyond this amount would likely require a combination of upgrades by ComEd’s infrastructure, potentially higher interconnection costs and deployment of technologies like energy storage solutions. What this does indicate is that a densely populated community like Oak Park would most likely have to get the majority of its solar and renewable electricity from outside its boundaries to reach the statewide RPS goal of 25%. The Hosting Capacity Map shows a considerable disparity among communities in ½ mile by ½ mile sections with some able to host only 100-200 kWs to some with capacities of over 3,000 kW.

 

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Electricity sales in the U.S. actually dropped over the past 7 years

US Electricity Sales Decline amid population growth and GDP gains, as DOE links reduced per capita consumption to energy efficiency, warmer winters, appliances, and bulbs, while hotter summers and rising AC demand may offset savings.

 

Key Points

US electricity sales fell 3% since 2010 despite population and GDP growth, driven by efficiency gains and warmer winters.

✅ DOE links drops to efficiency and warmer winters

✅ Per capita residential use fell about 7% since 2010

✅ Rising AC demand may offset winter heating savings

 

Since 2010, the United States has grown by 17 million people, and the gross domestic product (GDP) has increased by $3.6 trillion. Yet in that same time span, electricity sales in the United States actually declined by 3%, according to data released by the U.S. Department of Energy (DOE), even as electricity prices rose at a 41-year pace nationwide.

The U.S. decline in electricity sales is remarkable given that the U.S. population increased by 5.8% in that same time span. This means that per capita electricity use fell even more than that; indeed, the Department of Energy pegs residential electricity sales per capita as having declined by 7%, even as inflation-adjusted residential bills rose 5% in 2022 nationwide.

There are likely multiple reasons for this decline in electricity sales. Department of Energy analysts suggest that, at least in part, it is due to increased adoption of energy-efficient appliances and bulbs, like compact fluorescents. Indeed, the DOE notes that there is a correlation between consumer spending on “energy efficiency” and a reduction in per capita electricity sales, while utilities invest more in delivery infrastructure to modernize the grid.

Yet the DOE also notes that states with a greater increase in warm weather days had a corresponding decrease in electricity sales, as milder weather can reduce power demand across years. In southern states, the effect was most dramatic: for instance, from 2010 to 2016, Florida had a 56% decrease in cold weather days that would require heating and as a result, saw a 9% decrease in per capita electricity sales.

The moral is that warm winters save on electricity. But if global temperatures continue to rise, and summers become hotter, too, this decrease in winter heating spending may be offset by the increased need to run air conditioning in the summer, and given how electricity and natural gas prices interact, overall energy costs could shift. Indeed, it takes far more energy to cool a room than it does to heat it, for reasons related to the basic laws of thermodynamics. 

 

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Federal government spends $11.8M for smart grid technology in Sault Ste. Marie

Sault Ste. Marie Smart Grid Investment upgrades PUC Distribution infrastructure with federal funding, clean energy tech, outage reduction, customer insights, and reliability gains, creating 140 jobs and attracting industry to a resilient, efficient grid.

 

Key Points

A federally funded PUC Distribution project to modernize the citywide grid, cut outages, boost efficiency, and create jobs.

✅ $11.8M federal funding to PUC Distribution

✅ Citywide smart grid cuts outages and energy loss

✅ 140 jobs; attracts clean tech and industry

 

PUC Distribution Inc. in Sault Ste. Marie is receiving $11.8 million from the federal government to invest in infrastructure, as utilities nationwide have faced pandemic-related losses that underscore the need for resilient systems.

The MP for the riding, Terry Sheehan, made the announcement on Monday.

The money will go to the utility's smart grid project, where technologies like a centralized SCADA system can enhance situational awareness and control.

"This smart grid project offers a glimpse into our clean energy future and represents a new wave of economic activity for the region," Sheehan said.

"Along with job creation, new industries will be attracted to a modern grid, supported by stable electricity pricing that helps competitiveness, all while helping the environment."

His office says the investment will allow the utility to reduce outages, provide more information to customers to help make smarter electricity use choices, aligned with Ontario's energy-efficiency programs that encourage conservation, and offer more services.

"This is an innovative project that makes Sault Ste. Marie a leader," mayor Christian Provenzano said.

"We will be the first city in our country to implement a community-wide smart grid. Once it is complete, the smart grid will make our energy infrastructure more reliable, reduce energy loss and lead to a more innovative economy for our community."

The project will also create 140 new jobs.

"As a community-focused utility, we are always looking for innovative ways to help our customers save money amid concerns about hydro disconnections during winter, and reduce their carbon footprint," Rob Brewster, president and CEO of PUC Distribution said.

"The investment the government has made in our community will not only help modernize our city's electrical distribution system [as] once the project is complete, Sault Ste. Marie will have access to an electricity grid that can handle the growing demands of a city in the 21st century."

 

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How IRENA Study Will Resolve Philippines’ Electricity Crisis

Philippines Renewable Energy Mini-Grids address rising electricity demand, rolling blackouts, off-grid electrification, and decentralized power in an archipelago, leveraging solar, wind, and hybrid systems to close the generation capacity gap and expand household access.

 

Key Points

Decentralized solar, wind, and hybrid systems powering off-grid areas to relieve shortages and expand access.

✅ Targets 2.3M unelectrified homes with reliable clean power

✅ Mitigates rolling blackouts via modular mini-grid deployments

✅ Supports energy access, resilience, and grid decentralization

 

The reason why IRENA made its study in the Philippines is because of the country’s demand for electricity is on a steady rise while the generating capacity lags behind. To provide households the electricity, the government is constrained to implement rolling blackouts in some regions. By 2030, the demand for electricity is projected to reach 30 million kilowatts as compared to 17 million kilowatts which is its current generating capacity.

One of the country’s biggest conglomerations, San Miguel Corporation is accountable for almost 20% of power output. It has power plants that has a 900,000-kW generation capacity. Another corporation in the energy sector, Aboitiz Power, has augmented its facilities as well to keep up with the demand. As a matter fact, even foreign players such as Tokyo Electric Power and Marubeni, as a result of the gradual privatization of the power industry which started in 2001, have built power plants in the country, a challenge mirrored in other regions where electricity for all demands greater investment, yet the power supply remains short.

And so, the IRENA came up with the study entitled “Accelerating the Deployment of Renewable Energy Mini-Grids for Off-Grid Electrification – A Study on the Philippines” to provide a clearer picture of what the current state of the crisis is and lay out possible solutions. It showed that as of 2016, a record year for renewables worldwide, the Philippines has approximately 2.3 million households without electricity. With only 89.6 percent of household electrification, that leaves about 2.36 million homes either with limited power of four to six hours each day or totally without electricity.

By the end of 2017, the Philippine government will have provided 90% of Philippine households with electricity. It is worth mentioning that in 2014, the National Capital Region together with two other regions had received 90 percent electrification. However, some areas are still unable to access power that’s within or above the national average. IRENA’s study has become a source of valuable information and analysis to the Philippines’ power systems and identified ways on how to surmount the challenges involving power systems decentralization, with renewable energy funding supporting those mini-grids which are either powered in parts or in full by renewable energy resources. This, however, does not discount the fact that providing electricity in every household still is an on-going struggle. Considering that the Philippines is an archipelago, providing enough, dependable, and clean modern energy to the entire country, including the remote and isolated islands is difficult. The onset of renewable energy is a viable and cost-effective option to support the implementation of mini-grids, as shown by Ireland's green electricity targets rising rapidly.

 

 

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