Consumers in Power Markets Will Soon Change the Industry


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Consumer-Driven Power Markets are reshaping electricity with transactive energy, demand response, DERs like rooftop solar, storage, and EVs, altering wholesale-retail dynamics, pricing, and regulation while spawning new business models and competition.

 

Key Points

Markets where consumers trade electricity via transactive energy and DERs, reshaping pricing and grid operations.

✅ Transactive energy and peer-to-peer trading emerge

✅ DERs: solar, storage, EVs enable prosumer participation

✅ Regulatory, pricing, and investment models face conflicts

 

MCLEAN, VIRGINIA - The role of consumers as competitive suppliers in power markets will greatly increase in the near future.This will significantly change the electricity industry, creating new business models and intensifying electricity competition and conflict. The electric power industry and its regulators will need to confront these changes now and make smart—but difficult—decisions in order for businesses to survive and thrive.

Markets that enable consumers to buy and sell electricity are being created across the country. Consumer participation in these markets will have profound impacts on the business of electricity and will set up new competitions and conflicts.

Consumers empowered by new technologies are seeking to take advantage of opportunities in these markets. Demand response, solar energy and other types of on-site generation, energy storage, electric vehicles, and the internet are combining to create these significant new opportunities as utility trends accelerate across the sector.

A new report by Bluewave Resources, LLC, “Rising Power: How Customer Participation in Power Markets Will Change the Electricity Business,” explores the power markets of the future and the business models that will be created for those markets.

Several types of markets are being created, including “transactive energy” markets in which consumers trade among themselves. These markets will be very different from today’s markets for consumer solar-generated electricity in that prices will be set by market conditions, not by regulators.

Jeff Price, Managing Partner of Bluewave, said, “Policy makers, regulators, and industry must make numerous difficult but crucial decisions as customer participation increases. Recent intense disputes over federal versus state jurisdiction and the price paid to homeowners for solar-panel-generated electricity are just the beginning of the disputes that are likely to arise.”

One critical issue sure to arise is how the many consumers who do not participate in these markets will be impacted. Different state retail markets in the same wholesale power market could also easily create a market reshuffle and significant disputes.

The report describes 21 business models and variations that could emerge in future power markets, including how utility revenue might evolve when electricity is effectively free in some scenarios. How these business models will perform will depend on as-yet unmade decisions, difficult-to-predict market conditions, and customer behaviors.

Electric distribution will need to change considerably. All this will require increased investment even as electricity demand is flat, pressuring traditional utility finances.
Where will this investment come from and who will pay?

The electric power industry is on the verge of major change. Smart but difficult decisions by both
government and industry will need to be made soon. Lack of decisions could weaken state
regulation, create further disputes, and seriously challenge the entire electric power industry.

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German Energy Demand Hits Historic Low Amid Economic Stagnation

Germany Energy Demand Decline reflects economic stagnation, IEA forecasts, and the Energiewende, as industrial output slips and efficiency gains, renewables growth, and cost-cutting reduce fossil fuel use while reshaping sustainability and energy security.

 

Key Points

A projected 7% drop in German energy use driven by industrial slowdown, efficiency gains, and renewables expansion.

✅ IEA projects up to 7% demand drop in the next year

✅ Industrial slowdown and efficiency programs cut consumption

✅ Energiewende shifts mix to wind, solar, and less fossil fuel

 

Germany is on the verge of experiencing a significant decline in energy demand, with forecasts suggesting that usage could hit a record low as the country grapples with economic stagnation. This shift highlights not only the immediate impacts of sluggish economic growth but also broader trends in energy consumption, Europe's electricity markets, sustainability, and the transition to renewable resources.

Recent data indicate that Germany's economy is facing substantial challenges, including high inflation and reduced industrial output. As companies struggle to maintain profitability amid nearly doubled power prices and rising costs, many have begun to cut back on energy consumption. This retrenchment is particularly pronounced in energy-intensive sectors such as manufacturing and chemical production, which are crucial to Germany's export-driven economy.

The International Energy Agency (IEA) has projected that German energy demand could decline by as much as 7% in the coming year, a stark contrast to the trends seen in previous decades. This decline is primarily driven by a combination of factors, including reduced industrial activity, increased energy efficiency measures, and a shift toward alternative energy sources, as well as mounting pressures on local utilities to stay solvent. The current economic landscape has led businesses to prioritize cost-cutting measures, including energy efficiency initiatives aimed at reducing consumption.

In the context of these developments, Germany’s energy transition—known as the "Energiewende"—is becoming increasingly significant. The country has made substantial investments in renewable energy sources such as wind, solar, and biomass in recent years. As energy efficiency improves and the share of renewables in the energy mix rises, traditional fossil fuel consumption has begun to wane. This transition is seen as both a response to climate change and a strategy for energy independence, particularly in light of geopolitical tensions and Europe's wake-up call to ditch fossil fuels across the continent.

However, the current stagnation presents a paradox for the German energy sector. While lower energy demand may ease some pressures on supply and prices, it also raises concerns about the long-term viability of investments in renewable energy infrastructure, even as debates continue over electricity subsidies for industry to support competitiveness. The economic slowdown has the potential to derail progress made in reducing carbon emissions and achieving energy targets, particularly if it leads to decreased investment in green technologies.

Another layer to this issue is the potential impact on employment within the energy sector. As energy demand decreases, there may be a ripple effect on jobs tied to traditional energy production and even in renewable energy sectors if investment slows. Policymakers are now tasked with balancing the immediate need for economic recovery, illustrated by the 200 billion-euro energy price shield, with the longer-term goal of achieving sustainability and energy security.

The effects of the stagnation are also being felt in the residential sector. As households face increased living costs and rising heating and electricity costs, many are becoming more conscious of their energy consumption. Initiatives to improve home energy efficiency, such as better insulation and energy-efficient appliances, are gaining traction among consumers looking to reduce their utility bills. This shift toward energy conservation aligns with broader national goals of reducing overall energy consumption and carbon emissions.

Despite the challenges, there is a silver lining. The current situation offers an opportunity for Germany to reassess its energy strategies and invest in technologies that promote sustainability while also addressing economic concerns. This could include increasing support for research and development in green technologies, enhancing energy efficiency programs, and incentivizing businesses to adopt cleaner energy practices.

Furthermore, Germany’s experience may serve as a case study for other nations grappling with similar issues. As economies around the world face the dual pressures of recovery and sustainability, the lessons learned from Germany’s current energy landscape could inform strategies for balancing these often conflicting priorities.

In conclusion, Germany is poised to witness a historic decline in energy demand as economic stagnation takes hold. While this trend poses challenges for the energy sector and economic growth, it also highlights the importance of sustainability and energy efficiency in shaping the future. As the nation navigates this complex landscape, the focus will need to be on fostering innovation and investment that aligns with both immediate economic needs and long-term environmental goals. The path forward will require a careful balancing act, but with the right strategies, Germany can emerge as a leader in sustainable energy practices even in challenging times.

 

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UK Energy Industry Divided Over Free Electricity Debate

UK Free Electricity Debate weighs soaring energy prices against market regulation, renewables, and social equity, examining price caps, funding via windfall taxes, grid investment, and consumer protection in the UK's evolving energy policy landscape.

 

Key Points

A policy dispute over free power, balancing consumer relief with market stability, renewables, and investment.

✅ Pros: relief for households; boosts efficiency and green adoption.

✅ Cons: risks to market signals, quality, and grid investment.

✅ Policy options: price caps, windfall taxes, targeted subsidies.

 

In recent months, the debate over free electricity in the UK has intensified, revealing a divide within the energy sector. With soaring energy prices and economic pressures impacting consumers, the discussion around providing free electricity has gained traction. However, the idea has sparked significant controversy among industry stakeholders, each with their own perspectives on the feasibility and implications of such a move.

The Context of Rising Energy Costs

The push for free electricity is rooted in the UK’s ongoing energy crisis, exacerbated by geopolitical tensions, supply chain disruptions, and the lingering effects of the COVID-19 pandemic. As energy prices reached unprecedented levels, households faced the harsh reality of skyrocketing bills, prompting calls for government intervention to alleviate financial burdens.

Supporters of free electricity argue that it could serve as a vital lifeline for struggling families and businesses. The proposal suggests that by providing a certain amount of electricity for free, the government could help mitigate the effects of rising costs while encouraging energy conservation and efficiency.

Industry Perspectives

However, the notion of free electricity has not been universally embraced within the energy sector. Some industry leaders express concerns about the financial viability of such a scheme. They argue that providing free electricity could undermine the market dynamics that incentivize investment in infrastructure and renewable energy, in a market already exposed to natural gas price volatility today. Critics warn that if energy companies are forced to absorb costs, it could lead to diminished service quality and investment in necessary advancements.

Additionally, there are worries about how free electricity could be funded. Proponents suggest that a tax on energy companies could generate the necessary revenue, but opponents question whether this would stifle innovation and competition. The fear is that placing additional financial burdens on energy providers could ultimately lead to higher prices in the long run.

Renewable Energy and Sustainability

Another aspect of the debate centers around the UK’s commitment to transitioning to renewable energy sources. Supporters of free electricity emphasize that such a policy could encourage more widespread adoption of green technologies by making energy more accessible. They argue that by removing the financial barriers associated with energy costs, households would be more inclined to invest in solar panels, heat pumps, and other sustainable solutions.

On the other hand, skeptics contend that the focus should remain on ensuring a stable and reliable energy supply as the UK moves toward its climate goals. They caution against implementing policies that might disrupt the balance of the energy market, potentially hindering the necessary investments in renewable infrastructure.

Government's Role

As discussions unfold, the government’s role in this debate is crucial. Policymakers must navigate the complex landscape of energy regulation, market dynamics, and consumer needs. The government has already introduced measures aimed at assisting vulnerable households, such as energy price caps and direct financial support. However, the question remains whether these initiatives go far enough in addressing the root causes of the energy crisis.

In this context, the government faces pressure from both consumers demanding relief and industry leaders advocating for market stability, including proposals to end the link between gas and electricity prices to curb price volatility. The challenge lies in finding a middle ground that balances immediate support for households with long-term sustainability and investment in the energy sector.

Future Implications

The ongoing debate about free electricity in the UK underscores broader themes related to energy policy, market regulation, and social equity, with rising electricity prices abroad offering context for comparison. As the country navigates its energy transition, the decisions made today will have far-reaching implications for both consumers and the industry.

If the government chooses to pursue a model that includes free electricity, it will need to carefully consider how to implement such a system without jeopardizing the market. Transparency, stakeholder engagement, and thorough impact assessments will be essential to ensure that any new policies are sustainable and equitable.

Conversely, if the concept of free electricity is ultimately rejected, the focus will likely shift back to addressing energy costs through other means, such as enhancing energy efficiency programs or increasing support for vulnerable populations.

The divide within the UK’s energy industry regarding free electricity highlights the complexities of balancing consumer needs with market stability. As the energy crisis continues to unfold, the conversations surrounding this issue will remain at the forefront of public discourse. Ultimately, finding a solution that addresses the immediate challenges while promoting a sustainable energy future will be key to navigating this critical juncture in the UK’s energy landscape.

 

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Dewa in China to woo renewable energy firms

Dewa-China Renewable Energy Partnership advances solar, clean energy, smart grid, 5G, cloud, and Big Data, linking Dewa with Hanergy and Huawei for R&D, smart meters, demand management, and resilient network infrastructure.

 

Key Points

A Dewa collaboration with Hanergy and Huawei to co-develop solar, smart grid, 5G, cloud, and resilient utility networks.

✅ MoU expands solar PV and distributed generation in Dubai and China

✅ Smart grid R&D: smart meters, demand response, self-healing networks

✅ 5G, cloud, and Big Data enable secure, scalable smart city services

 

A high-level delegation from Dubai Electricity and Water Authority (Dewa) recently visited China in bid to build closer ties with Chinese renewable and clean energy and smart services and smart grid companies, amid broader power grid modernization in Asia trends.

The team led by the managing director and CEO Saeed Mohammed Al Tayer visited the headquarters of Hanergy Holding Group, one of the largest international companies in alternative and renewable energy, in Beijing.

The visit complements the co-operation between Dewa and Hanergy after the signing MoU between the two sides last May, said a statement from Dewa.

The two parties focused on renewable and clean energy and its development, including efforts to integrate solar into the grid through advanced programs, and enhancing opportunities for joint investment.

Al Tayer also visited the Exhibition Hall and Exhibition Centre of the Hanergy Clean Energy Exhibition spread over a 7,000-sq-m area at the Beijing Olympic Park.

He discussed solar power technologies and applications, which included integrated photovoltaic panels and their distribution on the roofs of industrial and residential buildings, residential and mobile power systems, micro-grid installations in remote regions, solar-powered vehicles, and various elements of the exhibition.

Al Tayer and the accompanying delegation later visited the Beijing R&D Centre, which is one of Huaweis largest research institutes, known for Huawei smart grid initiatives across global markets, that employs over 12,000 people. The centre covers the latest pre-5G solutions, Cloud, Big Data, as well as vertical solutions for a smart and safe city.

"The visit is part of a joint venture with Huawei, which includes R&D projects to develop smart network infrastructures and various mechanisms and technologies, aligned with recent U.S. grid improvement funding initiatives, such as smart meters for electricity and water services, energy demand management, and self-recovery mechanisms from errors and disasters," he added.

 

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Maine Governor calls for 100% renewable electricity

Maine Climate Council Act targets 80% renewable power by 2030 and 100% by 2050, slashing greenhouse gas emissions via clean electricity, grid procurement, long-term contracts, wind and hydro integration, resilience planning, and carbon sequestration.

 

Key Points

A Maine policy forming a Climate Council to reach 80% renewables in 2030 100% in 2050 and cut greenhouse gas emissions.

✅ 80% renewable electricity by 2030; 100% by 2050.

✅ 45% GHG cut by 2030; 80% by 2050.

✅ Utility procurement authority for clean capacity and energy.

 

The winds of change have shifted and are blowing Northward, as Maine’s Governor, Janet T. Mills, has put forth an act establishing a Climate Council to guide the state’s consumption to 80% renewable electricity in 2030 and 100% by 2050, echoing New York's Green New Deal ambitions underway.

The act, LR 2478 (pdf), also sets a goal of reducing greenhouse gas emissions by 45% in 2030 and 80% by 2050. The document will be submitted to the state Legislature for consideration.

The commission would have the authority to direct investor owned transmission and distribution utilities to run competitive procurement processes, and enter into long-term contracts for capacity resources, energy resources, renewable energy credit contracts, and participate in regional programs, as these all lead toward the clean electricity and emissions-reducing goals that mirror California's 100% mandate debates today.

The Climate Council would convene industry working groups, including Scientific and Technical, Transportation, Coastal and Marine, Energy, and Building & Infrastructure working groups, plus others as needed, where examples like New Zealand's electricity transition could inform discussions.

Membership within the council would include two members of the State Senate, two members of the House, a tribal representative, many department commissioners (Education, Defense, Transportation, etc.), multiple directors, business representatives, environmental non-profit members, and climate science and resilience representatives as well.

The council would update the Maine State Climate Plan every four years, and solicit input from the public and report out progress on its goals every two years, similar to planning underway in Minnesota's carbon-free plan framework. The first Climate Action Plan would be submitted to the legislature by December 1, 2020.

Specifically, the responsibilities of the Scientific and Technical Subcommittee were laid out. The group would be scheduled to meet at least every six months, beginning no later than October 1, 2019. The group would be tasked with reviewing existing scientific literature, including net-zero electricity pathways research, to use it as guidance, recognizing gaps in the state’s knowledge, and guiding outside experts to ascertain this knowledge.  The group would consider ocean acidification, and climate change effects on the state’s species; establish science-based sea-level rise projections for the state’s coastal regions by December 1, 2020; create a climate risk map for flooding and extreme weather events; and consider carbon sequestration via biomass growth.

The state’s largest power plants (above image), generate about 31% from gas, 28% from wood and 41% from hydro+wind. Already, the state has a very clean electricity profile, much like efforts to decarbonize Canada's power sector continue apace. Below, the U.S. Energy Information Administration (EIA) notes that 51% of electricity generation within the state comes from mostly wind+hydro, with a small touch from solar power. The state also gets 24% from wood and other biomass, which would lead some to argue that the state is already at 75% “renewable electricity”. The Governor’s document does reference wind power specifically as a renewable, however, no other specific electricity source. And there is much reference to forestry, agriculture, and logging – specifically noting carbon sequestration – but nothing regarding electricity.

The state’s final 25% of electricity mostly comes from natural gas, even as renewable electricity momentum builds across North America, with this author choosing to put “other” under the fossil percentage noted above.

 

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EVs could drive 38% rise in US electricity demand, DOE lab finds

EV-Driven Electricity Demand Growth will reshape utilities through electrification, EV adoption, grid modernization, and ratebasing of charging, as NREL forecasts rising terawatt-hours, CAGR increases, and demand-side flexibility to manage emissions and reliability.

 

Key Points

Growth in power consumption fueled by EV adoption and electrification, increasing utility sales and grid investment.

✅ NREL projects 20%-38% higher U.S. load by 2050

✅ Utilities see CAGR up to 1.6% and 80 TWh/year growth

✅ Demand-side flexibility and EV charging optimize grids

 

Utilities have struggled with flat demand for years, but analysis by the National Renewable Energy Laboratory predicts steady growth across the next three decades — largely driven by the adoption of electric vehicles, including models like the Tesla Model 3 that are reshaping expectations.

The study considers three scenarios, a reference case and medium- and high-adoption electrification predictions. All indicate demand growth, but in the medium and high scenarios for 2050, U.S. electricity consumption increases by 20% and 38%, respectively, compared to business as usual.

Utilities could go from stagnant demand to compound annual growth rates of 1.6%, which would amount to sustained absolute growth of 80 terawatt-hours per year.

"This unprecedented absolute growth in annual electricity consumption can significantly alter supply-side infrastructure development requirements," the report says, and could challenge state power grids in multiple regions.

NREL's Trieu Mai, principal investigator for the study, cautions that more research is needed to fully assess the drivers and impacts of electrification, "as well as the role and value of demand-side flexibility."

"Although we extensively and qualitatively discuss the potential drivers and barriers behind electric technology adoption in the report, much more work is needed to quantitatively understand these factors," Mai said in a statement.

However, utilities have largely bought into the dream.

"Electric vehicles are the biggest opportunity we see right now," Energy Impact Partners CEO Hans Kobler told Utility Dive. And the impact could go beyond just higher kilowattt-hour sales, particularly as electric truck fleets come online.

"When the transportation sector is fully electrified, it will result in around $6 trillion in investment," Kobler said. "Half of that is on the infrastructure side of the utility." And the industry can also benefit through ratebasing charging stations and managing the new demand.

One benefit that NREL's report points to is the possibility of "expanded value streams enabled by electric and/or grid-connected technologies," such as energy storage and mobile chargers that enhance flexibility.

"Many electric utilities are carefully watching the trend toward electrification, as it has the potential to increase sales and revenues that have stagnated or fallen over the past decade," the report said, highlighting potential benefits for all customers as adoption grows. "Beyond power system planning, other motivations to study electrification include its potential to impact energy security, emissions, and innovation in electrical end-use technologies and overall efficient system integration. The impacts of electrification could be far-reaching and have benefits and costs to various stakeholders."

 

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Federal government spends $11.8M for smart grid technology in Sault Ste. Marie

Sault Ste. Marie Smart Grid Investment upgrades PUC Distribution infrastructure with federal funding, clean energy tech, outage reduction, customer insights, and reliability gains, creating 140 jobs and attracting industry to a resilient, efficient grid.

 

Key Points

A federally funded PUC Distribution project to modernize the citywide grid, cut outages, boost efficiency, and create jobs.

✅ $11.8M federal funding to PUC Distribution

✅ Citywide smart grid cuts outages and energy loss

✅ 140 jobs; attracts clean tech and industry

 

PUC Distribution Inc. in Sault Ste. Marie is receiving $11.8 million from the federal government to invest in infrastructure, as utilities nationwide have faced pandemic-related losses that underscore the need for resilient systems.

The MP for the riding, Terry Sheehan, made the announcement on Monday.

The money will go to the utility's smart grid project, where technologies like a centralized SCADA system can enhance situational awareness and control.

"This smart grid project offers a glimpse into our clean energy future and represents a new wave of economic activity for the region," Sheehan said.

"Along with job creation, new industries will be attracted to a modern grid, supported by stable electricity pricing that helps competitiveness, all while helping the environment."

His office says the investment will allow the utility to reduce outages, provide more information to customers to help make smarter electricity use choices, aligned with Ontario's energy-efficiency programs that encourage conservation, and offer more services.

"This is an innovative project that makes Sault Ste. Marie a leader," mayor Christian Provenzano said.

"We will be the first city in our country to implement a community-wide smart grid. Once it is complete, the smart grid will make our energy infrastructure more reliable, reduce energy loss and lead to a more innovative economy for our community."

The project will also create 140 new jobs.

"As a community-focused utility, we are always looking for innovative ways to help our customers save money amid concerns about hydro disconnections during winter, and reduce their carbon footprint," Rob Brewster, president and CEO of PUC Distribution said.

"The investment the government has made in our community will not only help modernize our city's electrical distribution system [as] once the project is complete, Sault Ste. Marie will have access to an electricity grid that can handle the growing demands of a city in the 21st century."

 

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