U.S. Electric Vehicle Sales Soar Into 2024

Electric Vehicle Price Parity 2027 signals cheaper EV manufacturing as battery costs plunge, widening model lineups, and tighter EU emissions rules; UBS and BloombergNEF foresee parity, with TCO advantages over ICE amid growing fast-charging networks.

Key Points

EV cost parity in 2027 when manufacturing undercuts ICE, led by cheaper batteries, wider lineups, and emissions policy.

✅ Battery costs drop 58% next decade, after 88% fall

✅ Manufacturing parity across segments from 2027

✅ TCO favors EVs; charging networks expand globally

A Bloomberg/NEF report commissioned by Transport & Environment forecasts 2027 as the year when electric vehicles will start to become cheaper to manufacture than their internal combustion equivalents across all segments, aligning with analyses that the EV age is arriving ahead of schedule for consumers and manufacturers alike, mainly due to a sharp drop in battery prices and the appearance of new models by more manufacturers.

Batteries, which have fallen in price by 88% over the past decade and are expected to plunge by a further 58% over the next 10 years, make up between one-quarter and two-fifths of the total price of a vehicle. The average pre-tax price of a mid-range electric vehicle is around €33,300, and higher upfront prices concern many UK buyers compared to €18,600 for its diesel or gasoline equivalent. In 2026, both are expected to cost around €19,000, while in 2030, the same electric car will cost €16,300 before tax, while its internal combustion equivalent will cost €19,900, and that’s without factoring in government incentives.

Other reports, such as a recent one by UBS, put the date of parity a few years earlier, by 2024, after which they say there will be little reason left to buy a non-electric vehicle, as the market has expanded from near zero to 2 million in just five years.

In Europe, carmakers will become a particular stakeholder in this transition due to heavy fines for exceeding emissions limits calculated on the basis of the total number of vehicles sold. Increasing the percentage of electric vehicles in the annual sales portfolio is seen by the industry as the only way to avoid these fines. In addition to brands such as Bentley or Jaguar Land Rover, which have announced the total abandonment of internal combustion engine technology by 2025, or Volvo, which has set 2030 as the target date, other companies such as Ford, which is postponing this date in its home market, also set 2030 for the European market, which clearly demonstrates the suitability of this type of policy.

Nevertheless internal combustion vehicles will continue to travel on the roads or will be resold in developing countries. In addition to the price factor, which is even more accentuated when estimates are carried out in terms of total cost of ownership calculations due to the lower cost of electric recharging versus fuel and lower maintenance requirements, other factors such as the availability of fast charging networks must be taken into account.

While price parity is approaching, it is worth thinking about the factors that are causing car sales, which are still behind gasoline models in share, to suffer: the chip crisis, which is strongly affecting the automotive industry and will most likely extend until 2022, is creating production problems and the elimination of numerous advanced electronic options in many models, which reduces the incentive to purchase a vehicle at the present time. These types of reasons could lead some consumers to postpone purchasing a vehicle precisely when we may be talking about the final years for internal combustion technology, which would increase the likelihood that, later on and as the price gap closes, they would opt for an electric vehicle.

Finally, in the United States, the ambitious infrastructure plan put in place by the Biden administration also promises to accelerate the transition to electric vehicles by addressing key barriers to mainstream adoption such as charging access, which in turn is fueling the interest of automotive companies to have more electric vehicles in their range. In Europe, meanwhile, more Chinese brands offering electric vehicles are beginning to enter the most advanced markets, such as Norway and the Netherlands, with plans to expand to the rest of the continent with very competitive offers in terms of price.

One way or another, the future of the automotive industry is electric, and the transition will take place during the remainder of this decade. You might want to think about it if you are weighing whether it’s time to buy an electric car this year.

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BC Hydro Lillooet EV fast charging launches a pull-through, DC fast charger hub for electric trucks, trailers, and cars, delivering 50-kW clean hydroelectric power, range-topups, and network expansion across B.C. with reliable public charging.

Key Points

A dual 50-kW pull-through DC fast charging site in Lillooet supporting EV charging for larger trucks and trailers.

✅ Dual 50-kW units add ~50 km range in 10 minutes

✅ Pull-through bays fit trucks, trailers, and long-wheelbase EVs

✅ Part of BC Hydro network expansion across B.C.

A new BC Hydro electric vehicle fast charging site is now operational in Lillooet with a design that accommodates larger electric trucks and trailers.

'We are working to make it easier for drivers in B.C. to go electric and take advantage of B.C.'s clean, reliable hydroelectricity,' says Bruce Ralston, Minister of Energy, Mines and Low Carbon Innovation. 'Lillooet is a critical junction in BC Hydro's Electric Highway fast charging network and the unique design of this dual station will allow for efficient charging of larger vehicles.'

The Lillooet station opened in early March. It is in the parking lot at Old Mill Plaza at 155 Main Street and includes two 50-kilowatt charging units. Each unit can add 50 kilometres of driving to an average electric vehicle with BC Hydro's faster charging initiatives continuing to improve speeds, in about 10 minutes. The station is one of three in the province that can accommodate large trucks and trailers because of it's 'pull-through' design. The other two are in Powell River and Fraser Lake.

'As the primary fuel supplier for electric vehicles, we are building out more charging stations to ensure we can accommodate the volume and variety of electric vehicles that will be on B.C. roads in the coming years,' says Chris O'Riley, President and CEO of BC Hydro. 'BC Hydro will add 325 charging units to its network at 145 sites, and is piloting vehicle-to-grid technology to support grid flexibility within the next five years.'

Transportation accounts for about 40 per cent of greenhouse gas emissions in B.C. In September, BC Hydro revealed its Electrification Plan, with initiatives to encourage B.C. residents, businesses and industries to switch to hydroelectricity from fossil fuels to help reduce carbon emissions, alongside investments in clean hydrogen development to further decarbonize. The plan encourages switching from gas-powered cars to electric vehicles and is supported by provincial EV charger rebates for homes and workplaces.

BC Hydro's provincewide fast charging network currently includes, as part of B.C.'s expanding EV leadership across the province, 110 fast charging units at 76 sites in communities throughout B.C. The chargers are funded in a partnership with the Province of B.C. and Natural Resources Canada.

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EV battery supply strategies weigh in-house cell manufacturing against supplier contracts, optimizing costs, scale, and supply-chain resilience for electric vehicles. Automakers like Tesla, GM-LG Chem, VW-Northvolt, and Ford balance gigafactories, joint ventures, and procurement risks.

Key Points

How automakers secure EV battery cells by balancing cost, scale, tech risk, and supply-chain control to meet demand.

✅ In-source cells via gigafactories, JVs, and proprietary chemistries

✅ Contract with LG Chem, Panasonic, CATL, SKI to diversify supply

✅ Manage costs, logistics, IP, and technology obsolescence risks

Auto makers, pumping billions of dollars into developing electric cars, are now facing a critical inflection point as they decide whether to get more involved with manufacturing the core batteries or buy them from others.

Batteries are one of an electric vehicle’s most expensive components, accounting for between a quarter and a third of the car’s value. Driving down their cost is key to profitability, executives say.

But whereas the internal combustion engine traditionally has been engineered and built by auto makers themselves, battery production for electric cars is dominated by Asian electronics and chemical firms, such as LG Chem Ltd. and Panasonic Corp. , and newcomers like China’s Contemporary Amperex Technology Co.

California, the U.S.’s largest car market, said last month it would end the sale of new gasoline- and diesel-powered passenger cars by 2035, putting pressure on the auto industry to accelerate its shift to electric vehicles in the coming years.

The race to lock in supplies for electric cars has auto makers taking varied paths, with growing Canada-U.S. collaboration across supply chains.

While most make the battery pack, a large metal enclosure often lining the bottom of the car, they also need the cells that are bundled together to form the core electricity storage.

Tesla several years ago opened its Gigafactory in Nevada to make batteries with Panasonic, which in the shared space would produce cells for the packs. The electric-car maker wanted to secure production specifically for its own models and lower manufacturing and logistics costs.

Now it is looking to in-source more of that production.

While Tesla will continue to buy cells from Panasonic and other suppliers, it is also working on its own cell technology and production capabilities, aiming for cheaper, more powerful batteries to ensure it can keep up with demand for its cars, said Chief Executive Elon Musk last month.

Following Tesla’s lead, General Motors Co. and South Korea’s LG Chem are putting $2.3 billion into a nearly 3-million-square-foot factory in Lordstown, Ohio, highlighting opportunities for Canada to capitalize on the U.S. EV pivot as supply chains evolve, which GM says will eventually produce enough battery cells to outfit hundreds of thousands of cars each year.

In Europe, Volkswagen AG is taking a similar path, investing about $1 billion in Swedish battery startup Northvolt AB, including some funding to build a cell-manufacturing plant in Salzgitter, Germany, as part of a joint venture, and in North America, EV assembly deals in Canada are putting it in the race as well.

Others like Ford Motor Co. and Daimler AG are steering clear of manufacturing their own cells, with executives saying they prefer contracting with specialized battery makers.

Supply-chain disruptions, including lithium shortages, have already challenged some new model launches and put projects at risk, auto makers say.

For instance, Ford and VW have agreements in place with SK Innovation to supply battery cells for future electric-vehicle models. The South Korean company is building a factory in Georgia to help meet this demand, but a fight over trade secrets has put the plant’s future in jeopardy and could disrupt new model launches, both auto makers have said in legal filings.

GM executives say the risk of relying on suppliers has pushed them to produce their own battery cells, albeit with LG Chem.

“We’ve got to be able to control our own destiny,” said Ken Morris, GM’s vice president of electric vehicles.

Bringing the manufacturing in house will give the company more control over the raw materials it purchases and the battery-cell chemistry, Mr. Morris said.

But establishing production, even in a joint venture, is a costly proposition, and it won’t necessarily ensure a timely supply of cells. There are also risks with making big investments on one battery technology because a breakthrough could make it obsolete.

Ford cites those factors in deciding against a similar investment for now.

The company sees the industry’s conventional model of contracting with independent suppliers to build parts as better suited to its battery-cell needs, Ford executive Hau Thai-Tang told analysts in August.

“We have the competitive tension with dealing with multiple suppliers, which allows us to drive the cost down,” Mr. Thai-Tang said, adding that the company expects to pay prices for cells in line with GM and Tesla.

Meanwhile, Ford can leave the capital-intensive task of conducting the research and setting up manufacturing facilities to the battery companies, Mr. Thai-Tang said.

Germany’s Daimler has tried both strategies.

The car company made its own lithium-ion cells through a subsidiary until 2015. But the capital required to scale up was better spent elsewhere, said Ola Källenius, Daimler’s chief executive officer.

The auto maker instead signed long-term supply agreements with Asian companies like Chinese battery-maker CATL and Farasis Energy (Ganzhou) Co., which Daimler invested in last year.

The company has said it is spending roughly $23.6 billion on purchase agreements but keeping its battery research in-house.

“Let’s rather put that capital into what we do best, cars,” Mr. Källenius said.

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Canada EV Manufacturing Strategy catalyzes electric vehicles growth via batteries, mining, and supply chain localization, with Unifor deals, Ford and FCA retooling, and government incentives safeguarding jobs and competitiveness across the auto industry.

Key Points

A coordinated plan to scale EV assembly, batteries, and mining supply chains in Canada via union deals and incentives.

✅ Government-backed Ford and FCA retooling for EV models.

✅ Battery cell, module, and pack production localizes value.

✅ Mining-to-mobility links metals to the EV supply chain.

As of a month ago Canada was just a speck on the global EV manufacturing map. We couldn’t honestly claim to be in the global race to electrify the automotive sector, even as EV shortages and wait times signalled surging demand.

An analysis published earlier this year by the International Council on Clean Transportation and Pembina Institute found that while Canada ranked 12th globally in vehicle production, EV production was a miniscule 0.4 per cent of that total and well off the average of 2.3 per cent amongst auto producing nations.

As the report’s co-author Ben Sharpe noted, “Canada is a huge auto producer. But nobody is really shining a light on the fact that if Canada’s doesn’t quickly ramp up its EV production, the steady decline we’ve seen in auto manufacturing over the past 20 years is going to accelerate.”

National strategy
While the report received relatively scant attention outside industry circles, its thesis was not lost on the leadership of Unifor, the union representing Canadian autoworkers.

In an August op-ed, Unifor national president Jerry Dias laid out the table stakes: “Global automakers are pouring hundreds of billions of dollars into electric vehicle investments, but no major programs are landing in Canada. Without a comprehensive national auto strategy, and active government engagement, the future is dim … securing our industry’s future requires a much bigger made-in-Canada style effort. An effort that government must lead.”

And then he got busy at the negotiating table.

The result? All of a sudden Canada is (or rather, will be) on the EV assembly map, just as the market hits an EV inflection point globally on adoption trends.

Late last month, contract negotiations between Unifor and Ford produced the Ford Oakville deal that will see $2 billion — including $590 million from the federal and Ontario governments ($295 million each) — invested towards production of five EV models in Oakville, Ont.

Three weeks later, Unifor reached a similar agreement with Fiat Chrysler Automobiles on a $1.5-billion investment, including retooling, to accommodate production of both a plug-in hybrid and battery electric vehicle (including at least one additional model). 

Workforce implications
The primary motivation for Unifor in pushing for EVs in contract negotiations is, at minimum, preserving jobs — if not creating them. Unifor estimates that retooling the Ford plant in Oakville will save 3,000 of the 3,400 jobs there, contributing to Ontario's EV jobs boom as the transition accelerates. However, as VW CEO Herbert Diess has noted, “The reality is that building an electric car involves some 30 per cent less effort than one powered by an internal combustion engine.”

So, when it comes to the relationship between jobs and EVs, at first glance it might not seem to be a great news story. What exactly are the workforce implications?

To answer this question, and aid automakers and their suppliers in navigating the transition to EV production, the Boston Consulting Group (BCG) has done a study on the evolution of labour requirements along the automotive value chain. And the results, it turns out, are both illuminating and encouraging — so long as you look across the full value chain.

Common wisdom “inaccurate”
The study provides an in-depth unpacking of the similarities and differences between manufacturing an internal combustion engine (ICE) vehicle versus a battery EV (BEV), and in doing so it arrives at a surprising conclusion: “The common wisdom that BEVs are less labor intensive in assembly stages than traditional vehicles is inaccurate.” 

BCG’s analysis modeled how many labour hours were required to build an ICE vehicle versus a BEV, including the distribution of labour value across the automotive value chain.

While ICE vehicles require more labour associated with components, engine, motor and transmission assembly and installation, BEVs require the addition of battery manufacturing (cell production and module and battery pack assembly) and an increase in assembly-related labour. Meanwhile, labour requirements for press, body and paint shops don’t differ at all. Put that all together and labour requirements for BEVs are comparable to those of ICE vehicles when viewed across the full value chain.

Value chain shifting to parts suppliers
However, as BCG notes, this similarity not only masks, but even magnifies, a significant change that was already underway in the distribution of labour value across the value chain — an accelerating shift to parts suppliers.

This trend is a key reason why the Canadian Automotive Parts Manufacturers’ Association launched Project Arrow earlier this year, and just unveiled the winner of the EV concept design that will ultimately become a full-build, 100 per cent Canadian-equipped zero-emission concept vehicle. The project is a showcase for Canadian automotive SMEs.

The bulk of the value shift is into battery cell manufacturing, which is dominated by Asian players. In light of this, both the EU and UK are working hard to devise strategies to secure battery cell manufacturing, including projects like a Niagara Region battery plant that signal momentum, and hence capture this value domestically. Canada must now do the same — and in the process, capitalize on the unique opportunity we have buried underground: the metals and minerals needed for batteries.

The federal government is well aware of this opportunity, which Minister of Industry, Science and Economic Development Navdeep Bains has coined “mines to mobility.” But we’re playing catch up, and the window to effectively position to capture this opportunity will close quickly.

Cooperation and coordination needed
As Unifor’s Dias noted in an interview with Electric Autonomy after the FCA deal, the scale of the opportunity extends beyond the assembly plants in Oakville and Windsor: “This is about putting workers back in our steel plants. This is about making batteries. This is about saying to aluminum workers in Quebec and B.C. … to lithium workers in Quebec … cobalt workers in Northern Ontario, you’re going to be a part of the solution…It is a transformative time. … We’re on the cusp of leading globally for where this incredible industry is going.”

With their role in securing Ford’s EV production commitment, the federal and Ontario governments made clear that they understand the potential that EVs offer Canada, including how to capitalize on the U.S. auto sector's pivot as supply chains evolve, and their role in capitalizing on this opportunity.

But to ultimately succeed will require more than an open chequebook, it will take a coordinated industrial strategy that spans the full automotive value chain and extends beyond it into batteries and even mining, alongside Canada-U.S. collaboration to align supply chains. This will require effective cooperation and coordination between governments and across several industrial sectors and their associations.

Together they are Team Canada’s pit crew in the global EV race. How we fare will depend on how efficiently and effectively that crew works together. 

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North Sea Offshore Wind Farms will deliver 150 GW by 2050 as EU partners scale renewable energy, offshore turbines, grid interconnectors, and REPowerEU goals to cut emissions, boost energy security, and reduce Russian fossil dependence.

Key Points

A joint EU initiative to build 150 GW of offshore wind by 2050, advancing REPowerEU, decarbonization, and energy security.

✅ Targets at least 150 GW of offshore wind by 2050

✅ Backed by Belgium, Netherlands, Germany, and Denmark

✅ Aligns with REPowerEU, grid integration, and emissions cuts

Four European Union countries plan to build North Sea wind farms capable of producing at least 150 gigawatts of energy by 2050 to help cut carbon emissions that cause climate change, with EU wind and solar surpassing gas last year, Danish media have reported.

Under the plan, wind turbines would be raised off the coasts of Belgium, the Netherlands, Germany and Denmark, where a recent green power record highlighted strong winds, daily Danish newspaper Jyllands-Posten said.

The project would mean a tenfold increase in the EU's current offshore wind capacity, underscoring how renewables are crowding out gas across Europe today.

“The North Sea can do a lot," Danish Prime Minister Frederiksen told the newspaper, adding the close cooperation between the four EU nations "must start now.”

European Commission President Ursula von der Leyen, German Chancellor Olaf Scholz, Dutch Prime Minister Mark Rutte and Belgian Prime Minister Alexander De Croo are scheduled to attend a North Sea Summit on Wednesday in Esbjerg, 260 kilometers (162 miles) west of Copenhagen.

In Brussels, the European Commission moved Wednesday to jump-start plans for the whole 27-nation EU to abandon Russian energy amid the Kremlin’s war in Ukraine. The commission proposed a nearly 300 billion-euro ($315 billion) package that includes more efficient use of fuels and a faster rollout of renewable power, even as stunted hydro and nuclear output may hobble recovery efforts.

The investment initiative by the EU's executive arm is meant to help the bloc start weaning themselves off Russian fossil fuels this year, even as Europe is losing nuclear power during the transition. The goal is to deprive Russia, the EU’s main supplier of oil, natural gas and coal, of tens of billions in revenue and strengthen EU climate policies.

“We are taking our ambition to yet another level to make sure that we become independent from Russian fossil fuels as quickly as possible,” von der Leyen said in Brussels when announcing the package, dubbed REPowerEU.

The EU has pledged to reduce carbon dioxide emissions by 55% compared with 1990 levels by 2030, and to get to net zero emissions by 2050, with a recent German renewables milestone underscoring the pace of change.

The European Commission has set an overall target of generating 300 gigawatts of offshore energy of by 2050, though grid expansion challenges in Germany highlight hurdles.

Along with climate change, the war in Ukraine has made EU nations eager to reduce their dependency on Russian natural gas and oil. In 2021, the EU imported roughly 40% of its gas and 25% of its oil from Russia.

At a March 11 summit, EU leaders agreed in principle to phase out Russian gas, oil and coal imports by 2027.

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Ontario EV V2G Pilots enable bi-directional charging, backup power, and grid services with IESO, Toronto Hydro, and Hydro One, linking energy storage, solar, blockchain apps, and demand response incentives for smarter electrification.

Key Points

Ontario EV V2G pilots test bidirectional charging and backup power to support grid services with apps and incentives.

✅ Tests Nissan Leaf V2H backup with Hydro One and Peak Power.

✅ Integrates solar, storage, blockchain apps via Sky Energy and partners.

✅ Pilots demand response apps in Toronto and Waterloo utilities.

Electric vehicle owners in Ontario may one day be able to use the electricity in their EVs instead of loud diesel or gas generators to provide emergency power during blackouts. They could potentially also sell back energy to the grid when needed. Both are key areas of focus for new pilot projects announced this week by Ontario’s electricity grid operator and partners that include Toronto Hydro and Ontario Hydro.

Three projects announced this week will test the bi-directional power capabilities of current EVs and the grid, all partially funded by the Independent Electricity System Operator (IESO) of Ontario, with their announcement in Toronto also attended by Ontario Energy Minister Todd Smith.

The first project is with Hydro One Networks and Peak Power, which will use up to 10 privately owned Nissan Leafs to test what is needed technically to support owners using their cars for vehicle-to-building charging during power outages. It will also study what type of financial incentives will convince EV owners to provide backup power for other users, and therefore the grid.

A second pilot program with solar specialist Sky Energy and engineering firm Hero Energy will study EVs, energy storage, and solar panels to further examine how consumers with potentially more power to offer the grid could do it securely, in part using blockchain technology. York University and Volta Research are other partners in the program, which has already produced an app that can help drivers choose when and how much power to provide the grid — if any.

The third program is with local utilities in Toronto and Waterloo, Ont., and will test a secure digital app that helps EV drivers see the current demands on the grid through improved grid coordination mechanisms, and potentially price an incentive to EV drivers not to charge their vehicles for a few hours. Drivers could also be actively further paid to provide some of the charge currently in their vehicle back to the grid.

It all adds up to $2.7 million in program funding from IESO ($1.1 million) and the associated partners.

“An EV charged in Ontario produces roughly three per cent of emissions of a gas fuelled car,” said IESO’s Carla Nell, vice-president of corporate relations and innovation at the announcement near Peak Power chargers in downtown Toronto. “We know that Ontario consumers are buying EVs, and expected to increase tenfold — so we have to support electrification.”

If these types of programs sound familiar, it may be because utilities in Ontario have been testing such vehicle-to-grid technologies soon after affordable EVs became available in the fall of 2011. One such program was run by PowerStream, now the called Alectra, and headed by Neetika Sathe, who is now Alectra’s vice-president of its Green Energy and Technology (GRE&T) Centre in Guelph, Ont.

The difference between now and those tests in the mid-2010s is that the upcoming wave of EV sales can be clearly seen on the horizon, and California's grid stability work shows how EVs can play a larger role.

“We can see the tsunami now,” she said, noting that cost parity between EVs and gas vehicles is likely four or five years away — without government incentives, she stressed. “Now it’s not a question of if, it’s a question of when — and that when has received much more clarity on it.”

Sathe sees a benefit in studying all these types of bi-directional power-flowing scenarios, but notes that they are future scenarios for years in the future, especially since bi-directional charging equipment — and the vehicles with this capability — are pricey, and largely still not here. What she believes is much closer is the ability to automatically communicate what the grid needs with EV drivers, as Nova Scotia Power pilots integration, and how they could possibly help. For a price, of course.

“If I can set up a system that says ‘oh, the grid is stressed, can you not charge for the next two hours? And here’s what we’ll offer to you for that,’ that’s closer to low-hanging fruit,” she said, noting that Alectra is currently testing out such systems. “Think of it the same way as offering your car for Uber, or a room on Airbnb.”

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