U.S. Electric Vehicle Sales Soar Into 2024


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U.S. EV Sales Growth reflects rising consumer demand, expanding market share, new tax credits, and robust charging infrastructure, as automakers boost output and quarterly sales under the Inflation Reduction Act drive adoption across states.

 

Key Points

It is the rise in U.S. EV sales and market share, driven by incentives, charging growth, and automaker investment.

✅ Quarterly EV sales and share have risen since Q3 2021.

✅ Share topped 10% in Q3 2023, with states far above.

✅ IRA credits and chargers lower costs and boost adoption.

 

Contrary to any skepticism, the demand for electric vehicles (EVs) in the United States is not dwindling. Data from the Alliance for Automotive Innovation highlights a significant and ongoing increase in EV sales from 2021 through the third quarter of 2023. An upward trend in quarterly sales (depicted as bars on the left axis) and EV sales shares (illustrated by the red line on the right axis) is evident. Sales surged from about 125,000 in Q1 2021 to 185,000 in Q4 2021, and from around 300,000 in Q1 2023 to 375,000 by Q3 2023. Notably, by Q3 2023, annual U.S. EV sales exceeded 1 million for the first time, a milestone often cited as the tipping point for mass adoption in the U.S., marking a 58% increase over the same period in 2022.

EV sales have shown consistent quarterly growth since Q3 2021, and the proportion of EVs in total light-duty vehicle sales is also on the rise. EVs’ share of new sales increased from roughly 3% in Q1 2021 to about 7% in 2022, and further to over 10% in Q3 2023, though they are still behind gas cars in overall market share, for now. For context, according to the U.S. Environmental Protection Agency’s Automotive Trends Report, EVs have reached a 10% market share more quickly than conventional hybrids without a plug, which took about 25 years.

State-level data also indicates that several states exceed national averages in EV sales. California, for example, saw EVs comprising nearly 27% of sales through September 2023, even as a brief Q1 2024 market share dip has been noted nationally. Additionally, 12 states plus the District of Columbia had EV sales shares between 10% and 20% through Q3 2023.

EV sales data by automaker reveal that most companies sold more EVs in Q2 or Q3 2023 than in any previous quarter, mirroring global growth that went from zero to 2 million in five years. Except for Ford, each automaker sold more EVs in the first three quarters of 2023 than in all of 2022. EV sales in Q3 2023 notably increased compared to Q3 2022 for companies like BMW, Tesla, and Volkswagen.

Despite some production scalebacks by Ford and General Motors, these companies, along with others, remain dedicated to an electric future and expect to sell more EVs than ever. The growing consumer interest in EVs is also reflected in recent surveys by McKinsey, J.D. Power, and Consumer Reports, and echoed in Europe where the share of electric cars grew during lockdown months, showing an increasing intent to purchase EVs and a declining interest in gasoline vehicles.

Furthermore, the Inflation Reduction Act of 2022 introduces new tax credits, potentially making EVs more affordable than gasoline counterparts. Investments in charging infrastructure are also expected to increase, especially as EV adoption could drive a 38% rise in U.S. electricity demand, with over $21 billion allocated to boost public chargers from around 160,000 in 2023 to nearly 1 million by 2030.

The shift to EVs is crucial for reducing climate pollution, enhancing public health, and generating economic benefits and jobs, and by 2021 plug-in vehicles had already traveled 19 billion miles on electricity, underscoring real-world progress toward these goals. The current data and trends indicate a robust and positive future for EVs in the U.S., reinforcing the need for strong standards to further encourage investment and consumer confidence in electric vehicles.

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US: In 2021, Plug-Ins Traveled 19 Billion Miles On Electricity

US Plug-in EV Miles 2021 highlight BEV and PHEV growth, DOE and Argonne data, 19.1 billion electric miles, 6.1 TWh consumed, gasoline savings, rising market share, and battery capacity deployed across the US light-duty fleet.

 

Key Points

They represent 19.1 billion electric miles by US BEVs and PHEVs in 2021, consuming 6.1 TWh of electricity.

✅ 700 million gallons gasoline avoided in 2021

✅ $1.3 billion fuel cost savings estimated

✅ Cumulative 68 billion EV miles since 2010

 

Plug-in electric cars are gradually increasing their market share in the US (reaching about 4% in 2021), which starts to make an impact even as the U.S. EV market share saw a brief dip in Q1 2024.

The Department of Energy (DOE)’s Vehicle Technologies Office highlights in its latest weekly report that in 2021, plug-ins traveled some 19.1 billion miles (31 billion km) on electricity - all miles traveled in BEVs and the EV mode portion of miles traveled in PHEVs, underscoring grid impacts that could challenge state power grids as adoption grows.

This estimated distance of 19 billion miles is noticeably higher than in 2020 (nearly 13 billion miles), which indicates how quickly the electrification of driving progresses, with U.S. EV sales continuing to soar into 2024. BEVs noted a 57% year-over-year increase in EV miles, while PHEVs by 24% last year (mostly proportionally to sales increase).

According to Argonne National Laboratory's Assessment of Light-Duty Plug-in Electric Vehicles in the United States, 2010–2021, the cumulative distance covered by plug-in electric cars in the US (through December 2021) amounted to 68 billion miles (109 billion miles).

U.S. Department of Transportation, Federal Highway Administration, December 2021 Traffic Volume Trends, 2022.

The report estimates that over 2.1 million plug-in electric cars have been sold in the US through December 2021 (about 1.3 million all-electric and 0.8 million plug-in hybrids), equipped with a total of more than 110 GWh of batteries, even as EV sales remain behind gas cars in overall market share.

It's also estimated that 19.1 billion electric miles traveled in 2021 reduced the national gasoline consumption by 700 million gallons of gasoline or 0.54%.

On the other hand, plug-ins consumed some 6.1 terawatt-hours of electricity (6.1 TWh is 6,100 GWh), which sounds like almost 320 Wh/mile (200 Wh/km), aligning with projections that EVs could drive a rise in U.S. electricity demand over time.

The difference between the fuel cost and energy cost in 2021 is estimated at $1.3 billion, with Consumer Reports findings further supporting the total cost advantages.

Cumulatively, 68 billion electric miles since 2010 is worth about 2.5 billion gallons of gasoline. So, the cumulative savings already is several billion dollars.

Those are pretty amazing numbers and let's just imagine that electric cars are just starting to sell in high volume, a trend that mirrors global market growth seen over the past decade. Every year those numbers will be improving, thus tremendously changing the world that we know today.

 

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How much does it cost to charge an electric vehicle? Here's what you can expect.

Electric Vehicle Charging Costs and Times explain kWh usage, electricity rates, Level 2 vs DC fast charging, per-mile expense, and tax credits, with examples by region and battery size to estimate home and public charging.

 

Key Points

They measure EV charging price and duration based on kWh rates, charger level, efficiency, and location.

✅ Costs vary by kWh price, region, and charger type.

✅ Efficiency (mi/kWh) sets per-mile cost and range.

✅ Tax credits and utility rates impact total ownership.

 

More and more car manufacturing companies dip their toes in the world of electric vehicles every year, making it a good time to buy an EV for many shoppers, and the U.S. government is also offering incentives to turn the tides on car purchasing. Electric vehicles bought between 2010 and 2022 may be eligible for a tax credit of up to $7,500. 

And according to the Consumer Reports analysis on long-term ownership, the cost of charging an electric vehicle is almost always cheaper than fueling a gas-powered car – sometimes by hundreds of dollars.

But that depends on the type of car and where in the country you live, in a market many expect to be mainstream within a decade across the U.S. Here's everything you need to know.


How much does it cost to charge an electric car?
An electric vehicle’s fuel efficiency can be measured in kilowatt-hours per 100 miles, and common charging-efficiency myths have been fact-checked to correct math errors.

For example, if electricity costs 10.7 cents per kilowatt-hour, charging a 200-mile range 54-kWh battery would cost about $6. Charging a vehicle that consumes 27 kWh to travel 100 miles would cost three cents a mile. 

The national average cost of electricity is 10 cents per kWh and 11.7 cents per kWh for residential use. Idaho National Laboratory’s Advanced Vehicle Testing compares the energy cost per mile for electric-powered and gasoline-fueled vehicles.

For example, at 10 cents per kWh, an electric vehicle with an efficiency of 3 miles per kWh would cost about 3.3 cents per mile. The gasoline equivalent cost for this electricity cost would be just under $2.60 per gallon.

Prices vary by location as well. For example, Consumer Report found that West Coast electric vehicles tend to be less expensive to operate than gas-powered or hybrid cars, and are often better for the planet depending on local energy mix, but gas prices are often lower than electricity in New England.

Public charging networks in California cost about 30 cents per kWh for Level 2 and 40 cents per kWh for DCFC. Here’s an example of the cost breakdown using a Nissan LEAF with a 150-mile range and 40-kWh battery:

Level 2, empty to full charge: $12
DCFC, empty to full charge: $16

Many cars also offer complimentary charging for the first few years of ownership or provide credits to use for free charging. You can check the full estimated cost using the Department of Energy’s Vehicle Cost Calculator as the grid prepares for an American EV boom in the years ahead.


How long does it take to charge an electric car?
This depends on the type of charger you're using. Charging with a Level 1 charger takes much longer to reach full battery than a level 2 charger or a DCFC, or Direct Current Fast Charger. Here's how much time you can expect to spend charging your electric vehicle:

 

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Ukraine sees new virtue in wind power: It's harder to destroy

Ukraine Wind Energy Resilience shields the grid with wind power along the Black Sea, dispersing turbines to withstand missile attacks, accelerate clean energy transition, aid EU integration, and strengthen energy security and rapid recovery.

 

Key Points

A strategy in Ukraine using wind farms to harden the grid, ensure clean power, and speed recovery from missile strikes.

✅ Distributed turbines reduce single-point-of-failure risk

✅ Faster repair of substations and lines than power plants

✅ Supports EU-aligned clean energy and grid security goals

 

The giants catch the wind with their huge arms, helping to keep the lights on in Ukraine — newly built windmills, on plains along the Black Sea.

In 15 months of war, Russia has launched countless missiles and exploding drones at power plants, hydroelectric dams and substations, trying to black out as much of Ukraine as it can, as often as it can, even amid talk of limiting attacks on energy sites that has surfaced, in its campaign to pound the country into submission.

The new Tyligulska wind farm stands only a few dozen miles from Russian artillery, but Ukrainians say it has a crucial advantage over most of the country’s grid, helping stabilize the system even as electricity exports have occasionally resumed under fire.

A single, well-placed missile can damage a power plant severely enough to take it out of action, but Ukrainian officials say that doing the same to a set of windmills — each one tens of meters apart from any other — would require dozens of missiles. A wind farm can be temporarily disabled by striking a transformer substation or transmission lines, but these are much easier to repair than power plants.

“It is our response to Russians,” said Maksym Timchenko, CEO of DTEK Group, the company that built the turbines in the southern Mykolaiv region — the first phase of what is planned as Eastern Europe’s largest wind farm. “It is the most profitable and, as we know now, most secure form of energy.”

Ukraine has had laws in place since 2014 to promote a transition to renewable energy, both to lower dependence on Russian energy imports, with periods when electricity exports resumed to neighbors, and because it was profitable. But that transition still has a long way to go, and the war makes its prospects, like everything else about Ukraine’s future, murky.

In 2020, 12% of Ukraine’s electricity came from renewable sources — barely half the percentage for the European Union. Plans for the Tyligulska project call for 85 turbines producing up to 500 megawatts of electricity. That’s enough for 500,000 apartments — an impressive output for a wind farm, but less than 1% of the country’s prewar generating capacity.

After the Kremlin began its full-scale invasion of Ukraine in February 2022, the need for new power sources became acute, prompting deliveries such as a mobile gas turbine power plant to bolster capacity. Russia has bombarded Ukraine’s power plants and cut off delivery of the natural gas that fueled some of them.

Russian occupation forces have seized a large part of the country’s power supply, and Russia has built power lines to reactivate the Zaporizhzhia plant in occupied territory, ensuring that its output does not reach territory still held by Ukraine. They hold the single largest generator, the 5,700-megawatt Zaporizhzhia Nuclear Power Plant, which has been damaged repeatedly in fighting and has stopped transmitting energy to the grid, with UN inspectors warning of mines at the site during recent visits. They also control 90% of Ukraine’s renewable energy plants, which are concentrated in the southeast.

The postwar recovery plans Ukraine has presented to supporters including the European Union, which it hopes to join, feature a major new commitment to clean energy, even as a controversial proposal on Ukraine’s nuclear plants continues to stir debate.

 

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Will Electric Vehicles Crash The Grid?

EV Grid Readiness means utilities preparing the power grid for electric vehicles with smart charging, demand response, V2G, managed load, and renewable integration to maintain reliability, prevent outages, and optimize infrastructure investment.

 

Key Points

EV Grid Readiness is utilities' ability to support mass EV charging with smart load control, V2G, and grid upgrades.

✅ Managed charging shifts load off-peak to reduce stress and costs

✅ V2G enables EVs to supply power and balance renewables

✅ Utilities plan upgrades, rate design, and demand response

 

There's little doubt that the automobile industry is beginning the greatest transformation it has ever seen as the American EV boom gathers pace. The internal combustion engine, the heart of the automobile for over 100 years, is being phased out in favor of battery electric powered vehicles. 

Industry experts know that it's no longer a question of will electric vehicles take over, the only question remaining is how quickly will it happen. If electric vehicle adoption accelerates faster than many have predicted, can the power grid, and especially state power grids across the country, handle the additional load needed to "fuel" tens of millions of EVs?

There's been a lot of debate on this subject, with, not surprisingly, those opposed to EVs predicting doomsday scenarios including power outages, increased electricity rates, and frequent calls from utilities asking customers to stop charging their cars.

There have also been articles written that indicate the grid will be able to handle the increased power demand needed to fuel a fully electric transportation fleet. Some even explain how electric vehicles will actually help grid stability overall, not cause problems.

So we decided to go directly to the source to get answers. We reached out to two industry professionals that aren't just armchair experts. These are two of the many people in the country tasked with the assignment of making sure we don't have problems as more and more electric vehicles are added to the national fleet. 

"Let's be clear. No one is forcing anyone to stop charging their EV." - Eric Cahill, speaking about the recent request by a California utility to restrict unnecessary EV charging during peak demand hours when possible

Both Eric Cahill, who is the Strategic Business Planner for the Sacramento Municipal Utility District in California, and John Markowitz, the Senior Director and Head of eMobility for the New York Power Authority agreed to recorded interviews so we could ask them if the grid will be ready for millions of EVs.  

Both Cahill and Markowitz explained that, while there will be challenges, they are confident that their respective districts will be ready for the additional power demand that electric vehicles will require. It's also important to note that the states that they work in, California and New York, with California expected to need a much bigger grid to support the transition, have both banned the sale of combustion vehicles past 2035. 

That's important because those states have the most aggressive timelines to transition to an all-electric fleet, and internationally, whether the UK grid can cope is a parallel question, so if they can provide enough power to handle the increased demand, other states should be able to also. 

We spoke to both Cahill and Markowitz for about thirty minutes each, so the video is about an hour long. We've added chapters for those that want to skip around and watch select topics. 

We asked both guests to explain what they believe some of the biggest challenges are, including how energy storage and mobile chargers could help, if 2035 is too aggressive of a timeline to ban combustion vehicles, and a number of other EV charging and grid-related questions. 

Neither of our guests seemed to indicate that they were worried about the grid crashing, or that 2035 was too soon to ban combustion vehicles. In fact, they both indicated that, since they know this is coming, they have already begun the planning process, with proper management in place to ensure the lights stay on and there are no major electricity disruptions caused by people charging their cars. 

So check out the video and let us know your thoughts. This has been a hot topic of discussion for many years now. Now that we've heard from the people in charge of providing us the power to charge our EVs, can we finally put the concerns to rest now? As always, leave your comments below; we want to hear your opinions as well.

 

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Biden's Climate Bet Rests on Enacting a Clean Electricity Standard

Clean Electricity Standard drives Biden's infrastructure, grid decarbonization, and utility mandates, leveraging EPA regulation, renewables, nuclear, and carbon capture via reconciliation to reach 80% clean power by 2030 amid partisan Congress.

 

Key Points

A federal mandate to reach 80% clean U.S. power by 2030 using incentives and EPA rules to speed grid decarbonization.

✅ Targets 80% clean electricity by 2030 via Congress or reconciliation

✅ Mix of renewables, nuclear, gas with carbon capture allowed

✅ Backup levers: EPA rules, incentives, utility planning shifts

 

The true measure of President Biden’s climate ambition may be the clean electricity standard he tucked into his massive $2.2 trillion infrastructure spending plan.

Its goal is striking: 80% clean power in the United States by 2030.

The details, however, are vague. And so is Biden’s plan B if it fails—an uncertainty that’s worrisome to both activists and academics. The lack of a clear backup plan underscores the importance of passing a clean electricity standard, they say.

If the clean electricity standard doesn’t survive Congress, it will put pressure on the need to drive climate policy through targeted spending, said John Larsen, a power system analyst with the Rhodium Group, an economic consulting firm.

“I don’t think the game is lost at all if a clean electricity standard doesn’t get through in this round,” Larsen said. “But there’s a difference between not passing a clean electricity standard and passing the right spending package.”

In his few months in office, Biden has outlined plans to bring the United States back into the international Paris climate accord, pause oil and gas leasing on public lands, boost the electric vehicle market, and target clean energy investments in vulnerable communities, including plans to revitalize coal communities across the country, most affected by climate change.

But those are largely executive orders and spending proposals—even as early assessments show mixed results from climate law—and unlikely to last beyond his administration if the next president favors fossil fuel usage over climate policy. The clean electricity standard, which would decarbonize 80% of the electrical grid by 2030, is different.

It transforms Biden’s climate vision from a goal into a mandate. Passing it through Congress makes it that much harder for a future administration to undo. If Biden is in office for two terms, the United States would see a rate of decarbonization unparalleled in its history that would set a new bar for most of the world’s biggest economies.

But for now, the clean electricity standard faces an uncertain path through Congress and steep odds to getting enacted. That means there’s a good chance the administration will need a plan B, observers said.

Exactly what kind of climate spending can pass Congress is the very question the White House and congressional Democrats will be working on in the next few months, including upgrades to an aging power grid that affect renewables and EVs, as the infrastructure bill proceeds through Congress.

Negotiations are fraught already. Congress is almost evenly split between a party that wants to curtail the use of fossil fuels and another that wants to grow them, and even high energy prices have not necessarily triggered a green transition in the marketplace.

Senate Minority Leader Mitch McConnell (R-Ky.) said last week that “100% of my focus is on stopping this new administration.” He made similar comments at the start of the Obama administration and blocked climate policy from getting through Congress. He also said last week that no Republican senators would vote for Biden’s infrastructure spending plan.

A clean electricity standard has been referred to as the “backbone” of Biden’s climate policy—a way to ensure his policies to decarbonize the economy outlast a future president who would seek to roll back his climate work. Advocates say hitting that benchmark is an essential milestone in getting to a carbon-free grid by 2035. Much of President Obama’s climate policy, crafted largely through regulations and executive orders, proved vulnerable to President Trump’s rollbacks.

Biden appears to have learned from those lessons and wants to chart a new course to mitigate the worst effects of climate change. He’s using his majority in the House and Senate to lock in whatever he can before the 2022 midterms, when Democrats are expected to lose the House.

To pass a clean electricity standard, virtually every Democrat must be on board, and even then, the only chance of success is to pass a bill through the budget reconciliation process that can carry a clean electricity standard. Some Senate Democrats have recently hinted that they were willing to split the bill into pieces to get it through, while others are concerned that although this approach might win some GOP support on traditional infrastructure such as roads and bridges, it would isolate the climate provisions that make up more than half of the bill.

The most durable scenario for rapid electricity-sector decarbonization is to lock in a bipartisan clean electricity standard into legislation with 60 votes in the Senate, said Mike O’Boyle, the director of electricity policy for Energy Innovation. Because that’s highly unlikely—if not impossible—there are other paths that could get the United States to the 80% goal within the next decade.

“The next best approach is to either, or in combination, pursue EPA regulation of power plant pollution from existing and new power plants as well as to take a reconciliation-based approach to a clean electricity standard where you’re basically spending federal dollars to provide incentives to drive clean electricity deployment as opposed to a mandate per se,” he said.

Either way, O’Boyle said the introduction of the clean electricity standard sets a new bar for the federal government that likely would drive industry response even if it doesn’t get enacted. He compared it to the Clean Power Plan, Obama’s initiative to limit power plant emissions. Even though the plan never came to fruition, because of a Clean Power Plan rollback, it left a legacy that continues years later and wasn’t negated by a president who prioritized fossil fuels over the climate, he said.

“It never got enacted, but it still created a titanic shift in the way utilities plan their systems and proactively reposition themselves for future carbon regulation of their electricity systems,” O’Boyle said. “I think any action by the Biden administration or by Congress through reconciliation would have a similar catalytic function over the next couple years.”

Some don’t think a clean electricity standard has a doomed future. Right now, its provisions are vague. But they can be filled in in a way that doesn’t alienate Republicans or states more hesitant toward climate policy, said Sally Benson, an engineering professor at Stanford University and an expert on low-carbon energy systems. The United States is overdue for a federal mandate that lasts through multiple administrations. The only way to ensure that happens is to get Republican support.

She said that might be possible by making the clean electricity standard more flexible. Mandate the goals, she said, not how states get there. Going 100% renewable is not going to sell in some states or with some lawmakers, she added. For some regions, flexibility will mean keeping nuclear plants open. For others, it would mean using natural gas with carbon capture, Benson said.

While it might not meet the standards some progressives seek to end all fossil fuel usage, it would have a better chance of getting enacted and remaining in place through multiple presidents, she said. In fact, a clean electricity standard would provide a chance for carbon capture, which has been at the center of Republican climate policy proposals. Benson said carbon capture is not economical now, but the mandate of a standard could encourage investments that would drive the sector forward more rapidly.

“If it’s a plan that people see as shutting the door to nuclear or to natural gas plus carbon capture, I think we will face a lot of pushback,” she said. “Make it an inclusive plan with a specific goal of getting to zero emissions and there’s not one way to do it, meaning all renewables—I think that’s the thing that could garner a lot of industrial support to make progress.”

In addition to industry, Biden’s proposed clean electricity standard would drive states to do more, said Larsen of the Rhodium Group. Several states already have their own version of a clean energy standard and have driven much of the national progress on carbon emissions reduction in the last four years, he said. Biden has set a new benchmark that some states, including those with some of the biggest economies in the United States, would now likely exceed, he said.

“It is rare for the federal government to get out in front of leading states in clean energy policy,” he said. “This is not usually how climate policy diffusion works from the state level to the federal level; usually it’s states go ahead and the federal government adopts something that’s less ambitious.”

 

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There's Room For Canada-U.S. Collaboration As Companies Turn To Electric Cars

Canada EV Supply Chain aligns electric vehicle manufacturing, batteries, and autonomous tech with cross-border trade, leveraging lithium, cobalt, and rare earths as GM, Ford, and Project Arrow scale zero-emissions innovation and domestic sourcing.

 

Key Points

Canada's integrated resources, battery tech, and manufacturing network supporting EV production and cross-border trade.

✅ Leverages lithium, cobalt, and rare earths for battery supply

✅ Integrates GM, Ford, and Project Arrow manufacturing hubs

✅ Aligns with autonomous tech, hydrogen, and zero-emissions goals

 

The storied North American automotive industry, the ultimate showcase of Canada’s high-tensile trade ties with the United States, is about to navigate a dramatic hairpin turn.

But as the Big Three veer into the all-electric, autonomous era, some Canadians want to seize the moment to capitalize on the U.S. pivot and take the wheel.

“There’s a long shadow between the promise and the execution, but all the pieces are there,” says Flavio Volpe, president of the Automotive Parts Manufacturers’ Association.

“We went from a marriage on the rocks to one that both partners are committed to. It could be the best second chapter ever.”

Volpe is referring specifically to GM, which announced late last month an ambitious plan to convert its entire portfolio of vehicles to an all-electric platform by 2035, even as a 2035 EV mandate debate unfolds.

But that decision is just part of a market inflection point across the industry, with existential ramifications for one of the most tightly integrated cross-border manufacturing and supply-chain relationships in the world.

China is already working hard to become the “source of a new way” to power vehicles, President Joe Biden warned last week.

“We just have to step up.”

Canada has both the resources and expertise to do the same, says Volpe, whose ambitious Project Arrow concept — a homegrown zero-emissions vehicle named for the 1950s-era Avro interceptor jet — is designed to showcase exactly that.

“We’re going to prove to the market, we’re going to prove to the (manufacturers) around the planet, that everything that goes into your zero-emission vehicle can be made or sourced here in Canada,” he says.

“If somebody wants to bring what we did over the line and make 100,000 of them a year, I’ll hand it to them.”

GM earned the ire of Canadian auto workers in 2018 by announcing the closure of its assembly plant in Oshawa, Ont. It later resurrected the facility with a $170-million investment to retool it for autonomous vehicles.

“It was, ‘You closed Oshawa, how dare you?’ And I was one of the ‘How dare you’ people,” Volpe says.

“Well, now that they’ve reopened Oshawa, you sit there and you open your eyes to the commitment that General Motors made.”

Ford, too, has entered the fray, promising $1.8 billion to retool its sprawling landmark facility in Oakville, Ont., to build EVs, as EV assembly deals help put Canada in the race.

‘Range anxiety’
It’s a leap of faith of sorts, considering what market experts say is ongoing consumer doubt about EVs, including shortages and wait times that persist.

“Range anxiety” — the persistent fear of a depleted battery at the side of the road — remains a major concern, even though it’s less of a problem than most people think.

Consulting firm Deloitte Canada, which has been tracking automotive consumer trends for more than a decade, found three-quarters of future EV buyers it surveyed planned to charge their vehicles at home overnight.

“The difference between what is a perceived issue in a consumer’s mind and what is an actual issue is actually quite negligible,” Ryan Robinson, Deloitte’s automotive research leader, says in an interview.

“It’s still an issue, full stop, and that’s something that the industry is going to have to contend with.”

So, too, is price, especially with the end of the COVID-19 pandemic still a long way off. Deloitte’s latest survey, released last month, found 45 per cent of future buyers in Canada hope to spend less than $35,000 — a tall order when most base electric-vehicle models hover between $40,000 and $45,000.

“You put all of that together and there’s still some major challenges that a lot of stakeholders that touch the automotive industry face,” Robinson says.

“It’s not just government, it’s not just automakers, but there are a variety of stakeholders that have a role to play in making sure that Canadians are ready to make the transition over to electric mobility.”

With protectionism no longer a dirty word in the United States and Biden promising to prioritize American workers and suppliers, the Canadian government’s job remains the same as it ever was: making sure the U.S. understands Canada’s mission-critical role in its own economic priorities.

“We’re both going to be better off on both sides of the border, as we have been in the past, if we orient ourselves toward this global competition as one force,” says Gerald Butts, vice-chairman of the political-risk consultancy Eurasia Group and a former principal secretary to Prime Minister Justin Trudeau.

“It served us extraordinarily well in the past ... and I have no reason to believe it won’t serve us well in the future.”

EV battery industry
Last month, GM announced a billion-dollar plan to build its new all-electric BrightDrop EV600 van in Ingersoll, Ont., at Canada’s first large-scale EV manufacturing plant for delivery vehicles.

That investment, Volpe says, assumes Canada will take the steps necessary to help build a homegrown battery industry out of the country’s rare-earth resources like lithium and cobalt that are waiting to be extracted in northern Ontario, Quebec and elsewhere, including projects such as a $1.6B battery plant in Niagara that signal momentum.

Given that the EV industry is still in his infancy, the free market alone won’t be enough to ensure those resources can be extracted and developed, he says.

“General Motors made a billion-dollar bet on Canada because it’s going to assume that the Canadian government — this one or the next one — is going to commit” to building that business.

Such an investment would pay dividends well beyond the auto sector, considering the federal Liberal government’s commitment to lowering greenhouse gas-emissions and meeting targets set out in the Paris climate accord.

“If you make investments in renewable energy and energy storage in Ontario using battery technology, you can build an industry at scale that the auto industry can borrow,” Volpe says.

Major manufacturing, retail and office facilities would be able to use that technology to help “shave the peak” off Canada’s GHG emissions and achieve those targets, all the while paving the way for a self-sufficient electric-vehicle industry.

“You’d be investing in the exact same technology you’d use in a car.”

There’s one problem, says Robinson: the lithium-ion batteries on roads right now might not be where the industry ultimately lands.

“We’re not done with with battery technology,” Robinson says. “What you don’t want to do is invest in a technology that is that is rapidly evolving, and could potentially become obsolete going forward.”

Fuel cells — energy-efficient, hydrogen-powered units that work like batteries, but without the need for constant recharging — continue to be part of the conversation, he adds.

“The amount of investment is huge, and you want to be sure that you’re making the right decision, so you don’t find yourself behind the curve just as all that capacity is coming online.”

 

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Whether you would prefer Live Online or In-Person instruction, our electrical training courses can be tailored to meet your company's specific requirements and delivered to your employees in one location or at various locations.