U.S. Electric Vehicle Sales Soar Into 2024


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U.S. EV Sales Growth reflects rising consumer demand, expanding market share, new tax credits, and robust charging infrastructure, as automakers boost output and quarterly sales under the Inflation Reduction Act drive adoption across states.

 

Key Points

It is the rise in U.S. EV sales and market share, driven by incentives, charging growth, and automaker investment.

✅ Quarterly EV sales and share have risen since Q3 2021.

✅ Share topped 10% in Q3 2023, with states far above.

✅ IRA credits and chargers lower costs and boost adoption.

 

Contrary to any skepticism, the demand for electric vehicles (EVs) in the United States is not dwindling. Data from the Alliance for Automotive Innovation highlights a significant and ongoing increase in EV sales from 2021 through the third quarter of 2023. An upward trend in quarterly sales (depicted as bars on the left axis) and EV sales shares (illustrated by the red line on the right axis) is evident. Sales surged from about 125,000 in Q1 2021 to 185,000 in Q4 2021, and from around 300,000 in Q1 2023 to 375,000 by Q3 2023. Notably, by Q3 2023, annual U.S. EV sales exceeded 1 million for the first time, a milestone often cited as the tipping point for mass adoption in the U.S., marking a 58% increase over the same period in 2022.

EV sales have shown consistent quarterly growth since Q3 2021, and the proportion of EVs in total light-duty vehicle sales is also on the rise. EVs’ share of new sales increased from roughly 3% in Q1 2021 to about 7% in 2022, and further to over 10% in Q3 2023, though they are still behind gas cars in overall market share, for now. For context, according to the U.S. Environmental Protection Agency’s Automotive Trends Report, EVs have reached a 10% market share more quickly than conventional hybrids without a plug, which took about 25 years.

State-level data also indicates that several states exceed national averages in EV sales. California, for example, saw EVs comprising nearly 27% of sales through September 2023, even as a brief Q1 2024 market share dip has been noted nationally. Additionally, 12 states plus the District of Columbia had EV sales shares between 10% and 20% through Q3 2023.

EV sales data by automaker reveal that most companies sold more EVs in Q2 or Q3 2023 than in any previous quarter, mirroring global growth that went from zero to 2 million in five years. Except for Ford, each automaker sold more EVs in the first three quarters of 2023 than in all of 2022. EV sales in Q3 2023 notably increased compared to Q3 2022 for companies like BMW, Tesla, and Volkswagen.

Despite some production scalebacks by Ford and General Motors, these companies, along with others, remain dedicated to an electric future and expect to sell more EVs than ever. The growing consumer interest in EVs is also reflected in recent surveys by McKinsey, J.D. Power, and Consumer Reports, and echoed in Europe where the share of electric cars grew during lockdown months, showing an increasing intent to purchase EVs and a declining interest in gasoline vehicles.

Furthermore, the Inflation Reduction Act of 2022 introduces new tax credits, potentially making EVs more affordable than gasoline counterparts. Investments in charging infrastructure are also expected to increase, especially as EV adoption could drive a 38% rise in U.S. electricity demand, with over $21 billion allocated to boost public chargers from around 160,000 in 2023 to nearly 1 million by 2030.

The shift to EVs is crucial for reducing climate pollution, enhancing public health, and generating economic benefits and jobs, and by 2021 plug-in vehicles had already traveled 19 billion miles on electricity, underscoring real-world progress toward these goals. The current data and trends indicate a robust and positive future for EVs in the U.S., reinforcing the need for strong standards to further encourage investment and consumer confidence in electric vehicles.

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Wind power is Competitive on Reliability and Resilience Says AWEA CEO

Wind farm reliability services now compete in wholesale markets, as FERC and NERC endorse market-based solutions that reward performance, bolster grid resilience, and compensate ancillary services like frequency regulation, voltage support, and spinning reserve.

 

Key Points

Grid support from wind plants, including frequency, voltage, ramping, and inertial response via advanced controls.

✅ Enabled by advanced controls and inverter-based technology

✅ Compete in market-based mechanisms for ancillary services

✅ Support frequency, voltage, reserves; enhance grid resilience

 

 

American Wind Energy Association CEO Tom Kiernan has explained to a congressional testimony that wind farms can now compete, as renewables approach market majority, to provide essential electric reliability services. 

Mr Kiernan appeared before the US Congress House Energy and Commerce Committee where he said that, thanks to technological advances, wind farms are now competitive with other energy technologies with regard to reliability and resiliency. He added that grid reliability and resilience are goals that everyone can support and that efforts underway at the Federal Energy Regulatory Commission (FERC) and by market operators are rightly focused on market-based solutions to better compensate generators for providing those essential services.

AWEA strongly agreed with other witnesses on the panel who endorsed market-based solutions in their submitted testimony, including the American Petroleum Institute, Solar Energy Industries Association, Energy Storage Association, Natural Resources Defence Council, National Hydropower Association, and others. However, AWEA is concerned that the Department of Energy’s recent proposal to provide payments to specific resources based on arbitrary requirements is anti-competitive, and threatens to undermine electricity markets that are bolstering reliability and saving consumers billions of dollars per year.

“We support the objective of maintaining a reliable and resilient grid which is best achieved through free and open markets, with a focus on needed reliability services – not sources – and a programme to promote transmission infrastructure.”

Kiernan outlined several major policy recommendations in his testimony, including reliance on competitive markets that reward performance to ensure affordable and reliable electricity, a focus on reliability needs rather than generation sources and the promotion of transmission infrastructure investment to improve resilience and allow consumers greater access to all low-cost forms of energy.

The CEO of the North American Electric Reliability Corporation (NERC) has recently testified that the state of reliability in North America remains strong and the trend line shows continuing improvement year over year. Technological advances and innovation by over 100,000 US wind workers enable wind farms today to provide the grid reliability services traditionally provided by conventional power plants. NERC’s CEO emphasised in its testimony at last month’s hearing that “variable resources significantly diversify the generation portfolio and can contribute to reliability and resilience in important ways.”

 

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BWE - Wind power potential even higher than expected

German Wind Power 2030 Outlook highlights onshore and offshore growth, repowering, higher full-load hours, and efficiency gains. Deutsche WindGuard, BWE, and LEE NRW project 200+ TWh, potentially 500 TWh, covering rising electricity demand.

 

Key Points

Forecast: efficiency and full-load gains could double onshore wind to 200+ TWh; added land could lift output to 500 TWh.

✅ Modern turbines and repowering boost full-load hours and yields

✅ Onshore generation could hit 200+ TWh on existing areas by 2030

✅ Expanding land to 2% may enable 500 TWh; offshore adds more

 

Wind turbines have become more and more efficient over the past two decades, a trend reflected in Denmark's new green record for wind-powered generation.

A new study by Deutsche WindGuard calculates the effect on the actual generation volumes for the first time, underscoring Germany's energy transition balancing act as targets scale. Conclusion of the analysis: The technical progress enables a doubling of the wind power generation by 2030.

Progressive technological developments make wind turbines more powerful and also enable more and more full-load hours, with wind leading the power mix in many markets today. This means that more electricity can be generated continuously than previously assumed. This is shown by a new study by Deutsche WindGuard, which was commissioned by the Federal Wind Energy Association (BWE) and the State Association of Renewable Energies NRW (LEE NRW).

The study 'Full load hours of wind turbines on land - development, influences, effects' describes in detail for the first time the effects of advances in wind energy technology on the actual generation volumes. It can thus serve as the basis for further calculations and potential assessments, reflecting milestones like UK wind surpassing coal in 2016 in broader analyses.

The results of the investigation show that the use of modern wind turbines with higher full load hours alone on the previously designated areas could double wind power generation to over 200 terawatt hours (TWh) by 2030. With an additional area designation, generation could even be increased to 500 TWh. If the electricity from offshore wind energy is added, the entire German electricity consumption from wind energy could theoretically be covered, and renewables recently outdelivered coal and nuclear in Germany as a sign of momentum: The current electricity consumption in Germany is currently a good 530 TWh, but will increase in the future.

Christian Mildenberger, Managing Director of LEE NRW: 'Wind can do much more: In the past 20 years, technology has made great leaps and bounds. Modern wind turbines produce around ten times as much electricity today as those built at the turn of the millennium. This must also be better reflected in potential studies by the federal and state governments. '

Wolfram Axthelm, BWE Managing Director: 'We need a new look at the existing areas and the repowering. Today in Germany not even one percent of the area is designated for wind energy inland. But even with this we could cover almost 40 percent of the electricity demand by 2030. If this area share were increased to only 2 percent of the federal area, it would be almost 100 percent of the electricity demand! Wind energy is indispensable for a CO2-neutral future. This requires a clever provision of space in all federal states. '

Dr. Dennis Kruse, Managing Director of Deutsche WindGuard: 'It turns out that the potential of onshore wind energy in Germany is still significantly underestimated. Modern wind turbines achieve a significantly higher number of full load hours than previously assumed. That means: The wind can be used more and more efficiently and deliver more income. '

On the areas already designated today, numerous older systems will be replaced by modern ones by 2030 (repowering). However, many old systems will still be in operation. According to Windguard's calculations, the remaining existing systems, together with around 12,500 new, modern wind systems, could generate 212 TWh in 2030. If the area backdrop were expanded from 0.9 percent today to 2 percent of the land area, around 500 TWh would be generated by inland wind, despite grid expansion challenges in Europe that shape deployment.

The ongoing technological development must also be taken into account. The manufacturers of wind turbines are currently working on a new class of turbines with an output of over seven megawatts that will be available in three to five years. According to calculations by the LEE NRW, by 2040 the same number of wind turbines as today could produce over 700 TWh of electricity inland. The electricity demand, which will increase in the future due to electromobility, heat pumps and the production of green hydrogen, can thus be completely covered by a combination of onshore wind, offshore wind, solar power, bioenergy, hydropower and geothermal energy, and a net-zero roadmap for Germany points to significant cost reductions.

 

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UK Electric cars will cost more if Sunak fails to strike Brexit deal

UK-EU EV Tariffs 2024 threaten a 10% levy under Brexit rules of origin, raising electric vehicle prices, straining battery supply chains, and risking a price war for manufacturers, consumers, and climate targets across automotive market.

 

Key Points

Tariffs from Brexit rules of origin imposing 10% duties on EVs, raising UK prices amid battery and supply chain gaps.

✅ 10% tariffs if rules of origin thresholds are unmet

✅ Price hikes on UK EVs, led by Tesla Model Y

✅ Battery supply gaps strain UK and EU manufacturers

 

Electric cars will cost British motorists an extra £6,000 if Rishi Sunak fails to strike a post-Brexit deal with the EU on tariffs, industry bosses have told The Independent.

UK manufacturers warned of a “devastating price war” on consumers, echoing UK concern over higher EV prices across the market – threatening both the electric vehicle (EV) market and the UK’s climate change commitments – if tariffs are enforced in January 2024.

In the latest major Brexit row, the Sunak government is pushing the European Commission to agree to delay the costly new rules, even as the UK readies for rising EV adoption across the economy, set to come in at the start of next year as part of Boris Johnson’s Brexit trade deal.

But Brussels has shown no sign it is willing to budge – even as Washington has announced a 100% tariff on Chinese-made EVs this year – leaving business leaders in despair about the impact of 10 per cent tariffs on exports on Britain’s car industry.

The tariffs would increase the price of a new Tesla Model Y – the UK’s most popular electric vehicle – by £6,000 or more, according to a new report by the Independent Commission on UK-EU Relations.

“For the sake of our economy and our planet, the government has a responsibility to get round the table with the EU, fix this and fix the raft of other issues with the Brexit deal,” said commission director Mike Buckley.

The new rules of origin agreed in the Brexit trade and cooperation agreement (TCA) require 45 per cent of an electric car’s value, as the age of electric cars accelerates, to originate in the UK or EU to qualify for trade without tariffs.

The British auto industry has warned the 2024 rules pose an “existential threat” to sales because of the lack of domestic batteries to meet the rules, even as EV adoption within the decade is widely expected to surge – pleading for a delay until 2027.

The VDA – the lobby group for Germany’s car industry – has also called for an “urgent” move to delay, warning that the rules create a “significant competitive disadvantage” for European carmarkers in relation to China, where tariffs on Chinese EVs are reshaping global trade, and other Asian competitors.

The new report by the Independent Commission on UK-EU Relations – backed by the manufacturers’ body Make UK and the British Chamber of Commerce – warns that the January tariffs will immediately push up costs and hit electric vehicle sales, despite UK EV inquiries surging during the fuel supply crisis in recent years.

 

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Will EV Supply Miss the Demand Mark in the Short and Medium Term?

EV Carpocalypse signals potential mismatch between electric vehicle production and demand, as charging infrastructure, utility coordination, and plug-in hybrid strategies lag forecasts, while state mandates and market-share plays drive cautious, data-informed scaling.

 

Key Points

EV Carpocalypse describes overbuilt EV supply versus demand amid charging rollout, mandates, and risk-managed scaling.

✅ Forecasts vs actual EV demand may diverge in near term

✅ Charging infrastructure and utilities lag vehicle output

✅ Mandates and PHEVs cushion adoption while data guides scaling

 

According to Forbes contributor David Kiley, and Wards Automotive columnist John McElroy, there may be an impending “carpocalypse” of electric vehicles on the way. Sounds very damning and it’s certainly not the upbeat tone I’ve taken on nearly every piece of EV demand content I’ve authored but the author, Kiley does bring up some interesting points worth considering. EV Adoption is happening, and it’s certainly doing so at ever faster rates as the market nears an EV inflection point today. The infrastructure (charging stations, utility cooperation) is being built out more slowly than vehicle manufacturers are producing cars but, as the GM president on EV hurdles has noted, the issue seems to be just that, maybe even the short and medium term plans for EV manufacturing are too aggressive.

#google#

With new EV and plug-in hybrid vehicle sales representing a mere .6% of new car cales in the US, a sign that EV sales remain behind gas cars even as new models proliferate, car makers are are going to be spending more than $100 billion to come out with more than a hundred models of battery electric vheicles which also includes PHEVs and the fear is these vehicles aren’t going to sell in the numbers that automakers and industry analysts may have expected. But forecasts are just that, forecasts, even as U.S. EV sales surge into 2024 suggest momentum. So there’s a valid argument to be made that they’ll either overshoot the true mark or come in way below the actual amount. With nine U.S. states mandating that 15% of new cars sold be EVs by 2025, you could say that at least automakers have supporters in state government helping to push the new technology into the hands of more drivers.

Still, it’s anyone’s guess as to what true adoption will be, and a brief Q1 2024 market share dip underscores lingering volatility. The use of big data and just in time manufacturing will ensure that manufacturers will miss the mark on EVs by less than they have in the past, and will able to cope with breaking even on these vehicles for the sake of gobbling up precious early stage market share. After all, many vendors have up to this point been very willing to break even or make a loss on their lease-only EVs or on EV or hybrid financing in order to gain that share and build out their brand awareness and technical prowess. With some stops and starts, demand will meet supply or supply may need to meet demand but either way, the EV adoption wave is coming to a driveway near you. 

 

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Elon Musk says cheaper, more powerful electric vehicle batteries are 3 years off

Tesla Battery Day Innovations detail larger cylindrical EV cells with higher energy density, greater power, longer range, cobalt-free chemistry, automated manufacturing, battery recycling, and lower cost per kWh to enable an affordable electric car.

 

Key Points

Tesla Battery Day innovations are new EV cells and methods to cut costs, extend range, and scale production.

✅ Larger cylindrical cells: 5x energy, 6x power, 16% more range

✅ Automation and recycling to cut battery cost per kWh

✅ Near-zero cobalt chemistry, in-house cell factories worldwide

 

Elon Musk described a new generation of electric vehicle batteries that will be more powerful, longer lasting, and half as expensive as the company’s current cells at Tesla’s “Battery Day”.

Tesla’s new larger cylindrical cells will provide five times more energy, six times more power and 16% greater driving range, Musk said, adding that full production is about three years away.

“We do not have an affordable car. That’s something we will have in the future. But we’ve got to get the cost of batteries down,” Musk said.

To help reduce cost, Musk said Tesla planned to recycle battery cells at its Nevada “gigafactory,” while reducing cobalt – one of the most expensive battery materials – to virtually zero. It also plans to manufacture its own battery cells at several highly automated factories around the world.

The automaker plans to produce the new cells via a highly automated, continuous-motion assembly process, according to Drew Baglino, Tesla senior vice-president of powertrain and energy engineering, a contrast with GM and Ford battery strategies in the broader market today.

Speaking at the event, during which Musk outlined plans to cut costs and reiterated a huge future for Tesla's energy business during the presentation, the CEO acknowledged that Tesla does not have its new battery design and manufacturing process fully complete.

The automaker’s shares slipped as Musk forecast the change could take three years. Tesla has frequently missed production targets.

Tesla expects to eventually be able to build as many as 20m electric vehicles a year, aligning with within-a-decade EV adoption outlooks cited by analysts. This year, the entire auto industry expects to deliver 80m cars globally.

At the opening of the event, which drew over 270,000 online viewers, Musk walked on stage as about 240 shareholders – each sitting in a Tesla Model 3 in the company parking lot – honked their car horns in approval.

As automakers shift from horsepower to kilowatts to comply with stricter environmental regulations amid an age of electric cars that appears ahead of schedule, investors are looking for evidence that Tesla can increase its lead in electrification technology over legacy automakers who generate most of their sales and profits from combustion-engine vehicles.

While average electric vehicle prices have decreased in recent years thanks to changes in battery composition and evidence that they are better for the planet and household budgets, they are still more expensive than conventional cars, with the battery estimated to make up a quarter to a third of an electric vehicle’s cost.

Some researchers estimate that price parity, or the point at which electric vehicles are equal in value to internal combustion cars, is reached when battery packs cost $100 per kilowatt hour (kWh), a potential inflection point for mass adoption.

Tesla’s battery packs cost $156 per kWh in 2019, according to electric vehicle consulting firm Cairn Energy Research Advisors, with some studies noting that EVs save money over time for consumers, which would put the cost of a 90-kWh pack at around $14,000.

Tesla is also building its own cell manufacturing facility at its new factory in Germany in addition to the new plant in Fremont.

 

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EV owners can access more rebates for home, workplace charging

CleanBC Go Electric EV Charger Rebate empowers British Columbia condos, apartments, and workplaces with Level 2 charging infrastructure, ZEV adoption support, and stackable rebates aligned with the CleanBC Roadmap 2030 and municipal top-up incentives.

 

Key Points

A provincial program funding up to 50% of EV charger costs for condos, apartments, and workplaces across B.C.

✅ Up to 50% back, max $2,000 per eligible Level 2 charger

✅ EV Ready plans fund building upgrades for future charging

✅ Free advisor support: up to 5 hours for condos and workplaces

 

British Columbians wanting to charge their electric vehicles (EVs) at their condominium building or their place of work can access further funding through EV charger rebates to help buy and install EV chargers through CleanBC’s Go Electric EV Charger Rebate program.

“To better support British Columbians living in condominiums and apartments, we’re offering rebates to make more buildings EV ready,” said Bruce Ralston, Minister of Energy, Mines and Low Carbon Innovation. “With the highest uptake rates of EV adoption in North America, we want to make sure that more people supporting our transition to a low-carbon economy have easy access to charging infrastructure.”

The Province’s CleanBC Go Electric EV Charger Rebate program is receiving $10 million as part of Budget 2021 to help with the upfront costs that come with EVs. Condominiums, apartments and workplaces that purchase and install eligible EV chargers can receive a rebate up to 50% of costs to a maximum of $2,000 per charger. Customers who take advantage of the EV Charger Rebate may have access to top up rebates through participating municipalities and local governments.

“People in British Columbia are switching to electric vehicles in record numbers as part of the transition to a cleaner, better transportation system,” said George Heyman, Minister of Environment and Climate Change Strategy. “We are building on that progress and accelerating positive change through the CleanBC Roadmap. We’re making it more affordable to own an electric vehicle and charging station, with incentives for zero-emission vehicles, so people can improve their driving experience with no air and climate pollution, and lower fuel and maintenance costs overall.”

The strata council for a condo building in Vancouver’s Olympic Village neighbourhood made use of the EV Ready program, as well as new legislation easing strata EV installs and federal support to upgrade their building’s electrical infrastructure. The strata council worked together to first determine, through a load review, if there was enough incoming power to support a level 2 charger for every owner. Once this was determined, the strata’s chosen electrical contractor went to work with the base installation, as well as individual chargers for owners who ordered them. The strata council also ensured a charger was installed in the guest parking.

“The majority of owners in our building came together and gave our strata council approval to make the necessary updates to the building’s infrastructure to support electric vehicle charging where we live,” said Jim Bayles, vice-president of strata council. “While upgrading the electrical and installing the EV chargers was something we were going ahead with anyway, we were pleased to receive quick support from the Province through their CleanBC program as well as from the federal government.”

CleanBC’s EV Ready option supports the adoption of EV infrastructure at apartment and condominium buildings. EV Ready provides rebates for the development of EV Ready plans, a strategy for buildings supported by professionals to retrofit a condo with chargers and make at least one parking space per unit EV ready, and the installation of electrical modifications and upgrades needed to support widespread future access to EV charging for residents.

Up to five hours of free support services from an EV charging station adviser are available through the EV Charger Rebate program for condominiums, apartments and workplaces that need help moving from idea to installation.

Single-family homes, including duplexes and townhouses, can get a rebate of up to 50% of purchase and installation costs of an eligible EV charger to a maximum of $350 through the EV Charger Rebate program.

The Province is providing a range of rebates through its CleanBC Go Electric programs and building out the fast-charging network to ensure the increasing demand for EVs is supported. B.C. has one of the largest public-charging networks in Canada, including the BC's Electric Highway initiative, with more than 2,500 public charging stations throughout the province.

The CleanBC Go Electric EV Charger Rebate program aligns with the recently released CleanBC Roadmap to 2030. Announced on Oct. 25, 2021, the CleanBC Roadmap to 2030 details a range of expanded actions to expand EV charging and accelerate the transition to a net-zero future and achieve B.C.’s legislated greenhouse gas emissions targets.

CleanBC is a pathway to a more prosperous, balanced and sustainable future. It supports government’s commitment to climate action to meet B.C.’s emission targets and build a cleaner, stronger economy for everyone.

Quick Facts:

  • The CleanBC Go Electric EV Charger Rebate program provides a convenient single point of service for provincial and any local government rebates.
  • EV adviser services for multi-unit residential buildings and workplaces are available through Plug In BC.
  • British Columbia is leading the country in transitioning to EVs, even as a B.C. Hydro 'bottleneck' forecast highlights infrastructure needs, with more than 60,000 light-duty EVs on the road.
  • British Columbia was the first place in the world to have a 100% ZEV law and is leading North America in uptake rates of EVs at nearly 10% of new sales in 2020 – five years ahead of the original target.
  • The CleanBC Roadmap to 2030 commits B.C. to adjusting its ZEV Act to require automakers to meet an escalating annual percentage of new light-duty ZEV sales and leases, reaching 26% of light-duty vehicle sales by 2026, 90% by 2030 and 100% by 2035.

 

Learn More:

To learn more about home and workplace EV charging station rebates, eligibility and application processes, including the EV Ready program, visit: https://goelectricbc.gov.bc.ca/

To learn more about EV advisor services, visit: https://pluginbc.ca/ev-advisor-service/

To learn more about the suite of CleanBC Go Electric programming, visit: www.gov.bc.ca/zeroemissionvehicles

To learn more about the CleanBC Roadmap to 2030, visit: https://cleanbc.gov.bc.ca/

 

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