U.S. Electric Vehicle Sales Soar Into 2024


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U.S. EV Sales Growth reflects rising consumer demand, expanding market share, new tax credits, and robust charging infrastructure, as automakers boost output and quarterly sales under the Inflation Reduction Act drive adoption across states.

 

Key Points

It is the rise in U.S. EV sales and market share, driven by incentives, charging growth, and automaker investment.

✅ Quarterly EV sales and share have risen since Q3 2021.

✅ Share topped 10% in Q3 2023, with states far above.

✅ IRA credits and chargers lower costs and boost adoption.

 

Contrary to any skepticism, the demand for electric vehicles (EVs) in the United States is not dwindling. Data from the Alliance for Automotive Innovation highlights a significant and ongoing increase in EV sales from 2021 through the third quarter of 2023. An upward trend in quarterly sales (depicted as bars on the left axis) and EV sales shares (illustrated by the red line on the right axis) is evident. Sales surged from about 125,000 in Q1 2021 to 185,000 in Q4 2021, and from around 300,000 in Q1 2023 to 375,000 by Q3 2023. Notably, by Q3 2023, annual U.S. EV sales exceeded 1 million for the first time, a milestone often cited as the tipping point for mass adoption in the U.S., marking a 58% increase over the same period in 2022.

EV sales have shown consistent quarterly growth since Q3 2021, and the proportion of EVs in total light-duty vehicle sales is also on the rise. EVs’ share of new sales increased from roughly 3% in Q1 2021 to about 7% in 2022, and further to over 10% in Q3 2023, though they are still behind gas cars in overall market share, for now. For context, according to the U.S. Environmental Protection Agency’s Automotive Trends Report, EVs have reached a 10% market share more quickly than conventional hybrids without a plug, which took about 25 years.

State-level data also indicates that several states exceed national averages in EV sales. California, for example, saw EVs comprising nearly 27% of sales through September 2023, even as a brief Q1 2024 market share dip has been noted nationally. Additionally, 12 states plus the District of Columbia had EV sales shares between 10% and 20% through Q3 2023.

EV sales data by automaker reveal that most companies sold more EVs in Q2 or Q3 2023 than in any previous quarter, mirroring global growth that went from zero to 2 million in five years. Except for Ford, each automaker sold more EVs in the first three quarters of 2023 than in all of 2022. EV sales in Q3 2023 notably increased compared to Q3 2022 for companies like BMW, Tesla, and Volkswagen.

Despite some production scalebacks by Ford and General Motors, these companies, along with others, remain dedicated to an electric future and expect to sell more EVs than ever. The growing consumer interest in EVs is also reflected in recent surveys by McKinsey, J.D. Power, and Consumer Reports, and echoed in Europe where the share of electric cars grew during lockdown months, showing an increasing intent to purchase EVs and a declining interest in gasoline vehicles.

Furthermore, the Inflation Reduction Act of 2022 introduces new tax credits, potentially making EVs more affordable than gasoline counterparts. Investments in charging infrastructure are also expected to increase, especially as EV adoption could drive a 38% rise in U.S. electricity demand, with over $21 billion allocated to boost public chargers from around 160,000 in 2023 to nearly 1 million by 2030.

The shift to EVs is crucial for reducing climate pollution, enhancing public health, and generating economic benefits and jobs, and by 2021 plug-in vehicles had already traveled 19 billion miles on electricity, underscoring real-world progress toward these goals. The current data and trends indicate a robust and positive future for EVs in the U.S., reinforcing the need for strong standards to further encourage investment and consumer confidence in electric vehicles.

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The American EV boom is about to begin. Does the US have the power to charge it?

EV Charging Infrastructure accelerates with federal funding, NEVI corridors, and Level 2/3 DC fast charging to cut range anxiety, support apartment dwellers, and scale to 500,000 public chargers alongside tax credits and state mandates.

 

Key Points

The network of public and private hardware, software, and policies enabling reliable Level 2/3 EV charging at scale.

✅ $7,500/$4,000 tax credits spur adoption and charger demand

✅ NEVI funding builds 500,000 public, reliable DC fast chargers

✅ Equity focus: apartment, curbside, bidirectional and inductive tech

 

Speaking in front of a line of the latest electric vehicles (EVs) at this month’s North American International Auto Show, President Joe Biden declared: “The great American road trip is going to be fully electrified.”

Most vehicles on the road are still gas guzzlers, but Washington is betting big on change, with EV charging networks competing to expand as it hopes that major federal investment will help reach a target set by the White House for 50% of new cars to be electric by 2030. But there are roadblocks – specifically when it comes to charging them all. “Range anxiety,” or how far one can travel before needing to charge, is still cited as a major deterrent for potential EV buyers.

The auto industry recently passed the 5% mark of EV market share – a watershed moment, arriving ahead of schedule according to analysts, before rapid growth. New policies at the state and local level could very well spur that growth: the Inflation Reduction Act, which passed this summer, offers tax credits of $4,000 to purchase a used EV and up to $7,500 for certain new ones. In August, California, the nation’s largest state and economy, announced rules that would ban all new gas-powered cars by 2035, as part of broader grid stability efforts in the state. New York plans to follow.

So now, the race is on to provide chargers to power all those new EVs.

The administration’s target of 500,000 public charging units by 2030 is a far cry from the current count of nearly 50,000, according to the Department of Energy’s estimate. And those new chargers will have to be fast – what’s known as Level 2 or 3 charging – and functional in order to create a truly reliable system, even as state power grids face added demands across regions. Today, many are not.

Last week, the White House approved plans for all 50 states, along with Washington DC, and Puerto Rico, to set up chargers along highways, unlocking $1.5bn in federal funding to that end, as US automakers’ charger buildout to complement public funds. The money comes from the landmark infrastructure bill passed last year, which invests $7.5bn for EV charging in total.

But how much of that money is spent is largely going to be determined at the local level, amid control over charging debates among stakeholders. “It’s a difference between policy and practice,” said Drew Lipsher, the chief development officer at Volta, an EV charging provider. “Now that the federal government has these policies, the question becomes, OK, how does this actually get implemented?” The practice, he said, is up to states and municipalities.

As EV demand spikes, a growing number of cities are adopting policies for EV charging construction. In July, the city of Columbus passed an “EV readiness” ordinance, which will require new parking structures to host charging stations proportionate to the number of total parking spots, with at least one that is ADA-accessible. Honolulu and Atlanta have passed similar measures.

One major challenge is creating a distribution model that can meet a diversity of needs.

At the moment, most EV owners charge their cars at home with a built-in unit, which governments can help subsidize. But for apartment dwellers or those living in multi-family homes, that’s less feasible. “When we’re thinking about the largest pieces of the population, that’s where we need to really be focusing our attention. This is a major equity issue,” said Alexia Melendez Martineau, the policy manager at Plug-In America, an EV consumer advocacy group.

Bringing power to people is one such solution. In Hoboken, New Jersey, Volta is working with the city to create a streetside charging network. “The network will be within a five-minute walk of every resident,” said Lipsher. “Hopefully this is a way for us to really import it to cities who believe public EV charging infrastructure on the street is important.” Similarly, in parts of Los Angeles – as in Berlin and London – drivers can get a charge from a street lamp.

And there may be new technologies that could help, exciting experts and EV enthusiasts alike. That could include the roads themselves charging EVs through a magnetizable concrete technology being piloted in Indiana and Detroit. And bidirectional charging, where, similar to solar panels, drivers can put their electricity back into the grid – or perhaps even to another EV, through what’s known as electric vehicle supply equipment (EVSE). Nissan approved the technology for their Leaf model this month.

 

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New investment opportunities open up as Lithuania seeks energy independence

Lithuania Wind Power Investment accelerates renewable energy expansion with utility-scale wind farms, solar power synergies, streamlined permits, and grid integration to cut imports, boost energy independence, and align with EU climate policy.

 

Key Points

Lithuania Wind Power Investment funds wind projects to raise capacity, cut imports, and secure energy independence.

✅ 700-1000 MW planned across three wind farms over 3 years

✅ Simplified permitting and faster grid connections under new policy

✅ Supports EU climate goals and Lithuania's 2030 energy independence

 

The current unstable geopolitical situation is accelerating the European Union countries' investment in renewable energy, including European wind power investments across the region. After Russia launched war against Ukraine, the EU countries began to actively address the issues of energy dependence.

For example, Lithuania, a country by the Baltic Sea, imports about two-thirds of its energy from foreign countries to meet its needs, while Germany's solar boost underscores the region's shift. Following the start of the Russian invasion in Ukraine, the Lithuanian Government urgently submitted amendments to the documents regulating the establishment of wind and solar power plants to the Parliament for consideration.

One of Lithuania's priority goals is to accelerate the construction and development of renewable energy parks so that the country will achieve full energy independence in the next eight years, by 2030, mirroring Ireland's green electricity target in the near term. Lithuania is able to produce the amount of electricity that meets the country's needs.

Ramūnas Karbauskis, the owner of Agrokoncernas Group, one of the largest companies operating in the agricultural sector in the Baltic States, has no doubt that now is the best time to invest in the development of wind power plants in Lithuania. The group plans to build three wind farms over the next three years to generate a total of about 700-1000 MW of energy, and comparable projects like Enel's 450 MW wind farm illustrate the scale achievable. With such capacity, more than half a million residential buildings can be supplied with electricity.

According to Alina Adomaitytė, Deputy General Director of Agrokoncernas Group, the company plans to invest 1-1.4 billion Euros in wind power plants in three different regions of Lithuania.

"Lithuania is changing its policy by simplifying the procedure for the construction and development of wind and solar parks. This means that their construction time will be significantly shorter, unlike markets facing renewables backlogs causing delays. At present, the technologies have improved so much that such projects pay off quickly in market conditions," explains Adomaitytė.

Agrokoncernas Group plans to build wind farms on its own lands. This has the advantage of allowing more flexibility in planning construction and meeting the requirements for such parks.

"Lithuania is a very promising country for wind parks. It is a land of plains, and the Baltic Sea provides constant and sufficient wind power, and lessons from UK offshore wind show the potential for coastal regions. So far, there are not many such parks in Lithuania, and need for them is very high in order to achieve the goals of national energy independence," says the owner of the group.

According to Adomaitytė, until now the Agrokoncernas Group companies have specialized in agriculture, but now is a particularly favorable time to enter new business areas.

"We are open to investors. One of the strategic goals of our group is to contribute to the green energy revolution in Lithuania, which is becoming a strategic goal of the entire European Union, as seen in rising solar adoption in Poland across the region."

In addition to wind farms, Agrokoncernas Group is planning the construction of the most modern deep grain processing plant in Europe. This project is managed by Agrokoncernas GDP, a subsidiary of the group. The deep grain processing plant in Lithuania is to be built by 2026. It will operate on the principle of circular production, meaning that the plant will be environmentally friendly and there will be no waste in the production process itself.

 

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Electric cars won't solve our pollution problems – Britain needs a total transport rethink

UK Transport Policy Overhaul signals bans on petrol and diesel cars, rail franchising reform, 15-minute cities, and active travel, tackling congestion, emissions, microplastics, urban sprawl, and public health with systemic, multimodal planning.

 

Key Points

A shift toward EVs, rail reform, and 15-minute cities to reduce emissions, congestion, and health risks.

✅ Phase-out of petrol and diesel car sales by 2030

✅ National rail franchising replaced with integrated operations

✅ Urban design: 15-minute cities, cycling, and active travel

 

Could it be true? That this government will bring all sales of petrol and diesel cars to an end by 2030, even as a 2035 EV mandate in Canada is derided by critics? That it will cancel all rail franchises and replace them with a system that might actually work? Could the UK, for the first time since the internal combustion engine was invented, really be contemplating a rational transport policy? Hold your horses.

Before deconstructing it, let’s mark this moment. Both announcements might be a decade or two overdue, but we should bank them as they’re essential steps towards a habitable nation.

We don’t yet know exactly what they mean, as the government has delayed its full transport announcement until later this autumn. But so far, nothing that surrounds these positive proposals makes any sense, and the so-called EV revolution often proves illusory in practice.

If the government has a vision for transport, it appears to be plug and play. We’ll keep our existing transport system, but change the kinds of vehicles and train companies that use it. But when you have a system in which structural failure is embedded, nothing short of structural change will significantly improve it.

A switch to electric cars will reduce pollution, though the benefits depend on the power mix; in Canada, Canada’s grid was 18% fossil-fuelled in 2019, for example. It won’t eliminate it, as a high proportion of the microscopic particles thrown into the air by cars, which are highly damaging to our health, arise from tyres grating on the surface of the road. Tyre wear is also by far the biggest source of microplastics pouring into our rivers and the sea. And when tyres, regardless of the engine that moves them, come to the end of their lives, we still have no means of properly recycling them.

Cars are an environmental hazard long before they leave the showroom. One estimate suggests that the carbon emissions produced in building each one equate to driving it for 150,000km. The rise in electric vehicle sales has created a rush for minerals such as lithium and copper, with devastating impacts on beautiful places. If the aim is greatly to reduce the number of vehicles on the road, and replace those that remain with battery-operated models, alongside EV battery recycling efforts, then they will be part of the solution. But if, as a forecast by the National Grid proposes, the current fleet is replaced by 35m electric cars, a University of Toronto study warns they are not a silver bullet, and we’ll simply create another environmental disaster.

Switching power sources does nothing to address the vast amount of space the car demands, which could otherwise be used for greens, parks, playgrounds and homes. It doesn’t stop cars from carving up community and turning streets into thoroughfares and outdoor life into a mortal hazard. Electric vehicles don’t solve congestion, or the extreme lack of physical activity that contributes to our poor health.

So far, the government seems to have no interest in systemic change. It still plans to spend £27bn on building even more roads, presumably to accommodate all those new electric cars. An analysis by Transport for Quality of Life suggests that this road-building will cancel out 80% of the carbon savings from a switch to electric over the next 12 years. But everywhere, even in the government’s feted garden villages and garden towns, new developments are being built around the car.

Rail policy is just as irrational, even though lessons from large electric bus fleets offer cleaner mass transit options. The construction of HS2, now projected to cost £106bn, has accelerated in the past few months, destroying precious wild places along the way, though its weak business case has almost certainly been destroyed by coronavirus.

If one thing changes permanently as a result of the pandemic, it is likely to be travel. Many people will never return to the office. The great potential of remote technologies, so long untapped, is at last being realised. Having experienced quieter cities with cleaner air, few people wish to return to the filthy past.

Like several of the world’s major cities, our capital is being remodelled in response, though why electric buses haven’t taken over remains a live question. The London mayor – recognising that, while fewer passengers can use public transport, a switch to cars would cause gridlock and lethal pollution – has set aside road space for cycling and walking. Greater Manchester hopes to build 1,800 miles of protected pedestrian and bicycle routes.

Cycling to work is described by some doctors as “the miracle pill”, massively reducing the chances of early death: if you want to save the NHS, get on your bike. But support from central government is weak and contradictory, and involves a fraction of the money it is spending on new roads. The major impediment to a cycling revolution is the danger of being hit by a car.

Even a switch to bicycles (including electric bikes and scooters) is only part of the answer. Fundamentally, this is not a vehicle problem but an urban design problem. Or rather, it is an urban design problem created by our favoured vehicle. Cars have made everything bigger and further away. Paris, under its mayor Anne Hidalgo, is seeking to reverse this trend, by creating a “15-minute city”, in which districts that have been treated by transport planners as mere portals to somewhere else become self-sufficient communities – each with their own shops, parks, schools and workplaces, within a 15-minute walk of everyone’s home.

This, I believe, is the radical shift that all towns and cities need. It would transform our sense of belonging, our community life, our health and our prospects of local employment, while greatly reducing pollution, noise and danger. Transport has always been about much more than transport. The way we travel helps to determine the way we live. And at the moment, locked in our metal boxes, we do not live well.

 

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Canada’s Clean Energy Sector Growth

Canada’s clean energy sector is expanding as Indigenous communities lead electricity transmission projects, drive sustainable growth, and strengthen energy independence through renewable power, community ownership, and grid connections across remote and regional areas of Canada.

 

What is Canada’s Clean Energy Sector?

Canada’s clean energy sector encompasses industries and initiatives that generate, transmit, and manage low-carbon electricity to meet the country's national climate goals. It emphasizes Indigenous participation, renewable innovation, and equitable economic growth.

✅ Expands renewable electricity generation and transmission

✅ Builds Indigenous-led ownership and partnerships

✅ Reduces emissions through sustainable energy transition

 

Canada’s clean energy sector is entering a pivotal era of transformation, with Indigenous communities emerging as leading partners in expanding electricity transmission and renewable infrastructure, including grid modernization projects that are underway nationwide. These communities are not only driving projects that connect remote regions to the grid but also redefining what energy leadership and equity look like in Canada.

At a recent webinar co-hosted by the Canadian Climate Institute and the Indigenous Power Coalition, panellists discussed the growing wave of Indigenous-led electricity transmission projects and the policies needed to strengthen Indigenous participation. The event, moderated by Frank Busch, featured Margaret Kenequanash, CEO of Wataynikaneyap Power; Kahsennenhawe Sky-Deer, Grand Chief of the Mohawk Council of Kahnawà:ke; and Blaise Fontaine, Co-Founder of ProACTIVE Planning Inc. and Indigenous Power Coalition.

The discussion comes at a crucial moment for Canada’s clean energy transition. As the country races to meet its climate commitments and zero-emissions electricity by 2035 targets, demand for clean power is rising rapidly. Historically, energy development in Canada occurred on Indigenous lands without consent or fair participation, but today, Indigenous communities collectively represent the largest clean energy asset owners outside Crown and private utilities.

“There is a genuine appetite for Indigenous communities to not just own transmission projects but to also lead,” said Fontaine. He noted that Indigenous communities are increasingly setting the terms of engagement, selecting partners, and shaping projects in line with their cultural and environmental values.

One of the strongest examples of this transformation is the Wataynikaneyap (Watay) Power Project in northern Ontario, a 1,800-kilometre transmission line connecting 17 remote First Nations communities to the provincial grid. “Communities must fully understand what they are getting into, since it is their homelands that will be impacted,” said Kenequanash. She emphasized that the project’s success came from five years of inter-community meetings to agree on shared principles before any external engagement.

The panel also highlighted the Hertel–New York Interconnection Line, co-owned by Hydro-Québec and the Mohawk Council of Kahnawà:ke, as another milestone in Indigenous energy leadership. Sky-Deer noted that the project’s co-ownership model required Quebec’s National Assembly to pass Bill 13, a first-of-its-kind legal framework. “That was a breakthrough,” she said, “but it also shows that true partnership still depends on one-off exceptions rather than standard policy.”

Panellists agreed that Canada’s regulatory systems have not kept pace with Indigenous leadership. Fontaine called on governments to “think outside the box to avoid staying stuck in the status quo,” emphasizing the need for enabling policies that align with an electric, connected and clean vision for Canada while making Indigenous-led ownership the norm rather than the exception.

Financial readiness is another key factor driving Indigenous participation. Communities are now accessing capital through partnerships with financial institutions and government loan programs, and growing evidence that a 2035 zero-emissions grid is practical and profitable is strengthening investor confidence. The collaboration between the Mohawk Council of Kahnawà:ke and the Caisse de dépôt et placement du Québec exemplifies tailored financing and long-term investment that supports community ownership and sustainable growth.

True equity, however, goes beyond financial participation. “It’s not just about having a percentage stake,” Fontaine explained. “True equity means meaningful decision-making power and control.” Indigenous leaders are insisting on co-governance structures that align with their worldviews, prioritizing environmental protection, cultural respect, and intergenerational stewardship.

The benefits of this approach extend far beyond project economics. Communities involved in ownership experience tangible local benefits, including employment and training opportunities, as well as new investments in education and culture. Hydro-Québec’s $10 million contribution to the Kahnawà:ke Cultural Arts Center is one example of how partnerships can support cultural renewal and community development.

As Canada looks to build east–west electricity interties and expand renewable energy generation, including solar where Canada has lagged in deployment nationwide, Indigenous leadership is becoming increasingly central to national energy policy. Fontaine noted that this shift offers “even greater opportunities for Indigenous-led transmission as Canada connects its provinces rather than just exporting power south.”

In particular, Alberta's energy profile highlights both rapid growth in renewables and ongoing fossil fuel strength, informing intertie planning and market design.

On the National Truth and Reconciliation Day, panellists urged reflection on both the barriers that remain and the opportunities ahead. Indigenous leadership in Canada’s clean energy sector is proving that reconciliation can take tangible form, through ownership, partnership, and shared prosperity.

This transformation represents more than an energy transition; it’s a rebalancing of power, respect, and responsibility, carried out “in a good way,” as the panellists emphasized, and essential to building a clean, inclusive energy future for all Canadians while strengthening the global electricity market position of the country.

 

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Electric vehicle charging network will be only two thirds complete by Friday deadline, Ontario says

Ontario EV Charging Network Delay highlights permitting hurdles, grid limitations, and public-private rollout challenges across 250 sites, as two-thirds of 475 chargers go live while full provincewide infrastructure deployment slips to fall.

 

Key Points

A provincial rollout setback where permitting and grid issues delay full activation of Ontario's 475 public EV chargers.

✅ Two-thirds of 475 chargers live by the initial deadline

✅ Remaining stations expected online by fall

✅ Delays tied to permits, site conditions, and grid capacity

 

The Ontario government admitted Wednesday that it will fall short of meeting its deadline this Friday of creating a network of 475 electric vehicle charging stations in 250 locations across the province, and it's blaming unforeseen problems for the delay.

"We know some of our partners have encountered difficulties around permitting and some of the technical aspects of having some of the chargers up and running, even as we work to make it easier to build EV charging stations across Ontario," said Transportation Minister Steven Del Duca.

Two-thirds of the network will be live on Friday with the rest of the stations expected to be up and running by fall, according to the Ministry of Transportation. 

"Each of our partners' individual charging stations are subject to different site conditions, land ownership, municipal permitting, electrical grid limitations, as seen in regions where EV infrastructure lags, and other factors which have influenced timelines," said Bob Nichols, senior media liaison officer for the Transportation Ministry, in a statement. 

Because the stations are located in various community centres, retail outlets and other public spaces, Del Duca said the government's public and private sector partners are facing challenges in obtaining permits but are "motivated to get it right."

Cara Clairman, president and CEO of Plug'n Drive, an organization dedicated to accelerating the rollout of electric vehicles, says she isn't concerned about the delay.

"It was a pretty aggressive timeline. The EV community is pretty happy with the fact that it is going to happen. It might be slightly delayed but I think overall the mood is positive," she said.

Clairman said there are now more than 10,000 electric vehicles in the province and that more growth is expected as Ontario's next EV wave emerges in the market. She doesn't believe the delay in the rollout of charging stations will deter anyone from purchasing electric vehicles, even amid EV shortages and wait times in some segments.

"It certainly does help to persuade new folks to get on board but I think since they know it is coming, I don't see it having a big impact." 

Horwath not surprised

NDP Leader Andrea Horwath said she's not surprised the government didn't meet its target.

"You shouldn't be making these promises if you can't fulfil them, that's the bottom line," she said. "Let's be realistic with
what you're able to achieve."

Progressive Conservative transportation critic Michael Harris suggested the Liberals don't have their priorities straight when it comes to electric vehicles.

"I think the focus for Kathleen Wynne was handing out $14,000 rebates to owners of Teslas, while they really should have been focusing their time and energy on ensuring that the infrastructure for electric vehicles has actually been rolled out," Harris said.

Covering every corner

Del Duca said the ministry has seen "some fairly tremendous success" despite the delays but that there have been a few challenges in building a network that ranges across the province, even as N.L.'s first fast-charging network is touted as just the beginning elsewhere. 

"We definitely want to make sure we're building a network that covers every corner of Ontario. Yes, we have some challenges and we are slightly delayed," the minister said.

"We anticipate being able to provide more resources in the coming months to continue to deploy an even broader network of charging infrastructure, including in northern Ontario."

Del Duca said a map on the ministry's website showing where the charging stations are installed should be updated in the next few days.

Premier Wynne committed to building a charging network for electric vehicles across Ontario at the 2015 climate change talks in Paris.

The $20 million in funding for the charging stations comes from Ontario's $325 million Green Investment Fund, which supports projects that fight climate change.

 

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Tesla prepares to bring its electric cars to South America

Tesla Chile Market Entry signals EV expansion into South America, with a Santiago country manager, service technicians, and advisors, leveraging lithium supply, competing with BYD, and preparing sales, service, and charging infrastructure.

 

Key Points

Tesla will enter Chile to launch EV sales, service, and charging from Santiago, opening its South America expansion.

✅ Country manager role based in Santiago to lead market launch

✅ Focus on EV sales, service centers, and charging infrastructure

✅ Leverages Chile's lithium ecosystem; competes with BYD

 

Tesla is preparing to bring its electric cars to South America, according to a new job posting in Chile.

It has been just over a decade since Tesla launched the Model S and significantly accelerated EV inflection point in the deployment of electric vehicles around the world.

The automaker has expanded its efforts across North America, where the U.S. EV tipping point has been reached, and most countries in Europe, and it is still gradually expanding in Asia.

But there’s one continent that Tesla hasn’t touched yet: South America, even as global EV adoption raced to two million in five years.

It sounds like it is about to change.

Tesla has started to promote a job posting on LinkedIn for a country manager in Chile, aligning with international moves like UK expansion plans it has signaled.

The country manager is generally the first person hired when Tesla expands in a new market.

The job is going to be based in Santiago, the capital of Chile, where the company is also looking for some Tesla advisors and service technicians.

Chile is an interesting choice for a first entry into the South American market. The Chilean auto market consists of only about 234,000 vehicles sold year-to-date and that’s down 29% versus the previous year.

That’s roughly the number of vehicles sold in Brazil every month.

While the size of the auto market in the country is small, there’s a strong interest for electric vehicles as the EV era arrives ahead of schedule there, which might explain Tesla’s foray.

The country is rich in lithium, a critical material for EV batteries, where lithium supply concerns have also emerged, which has helped create interest for electric vehicles in the country. The government also announced an initiative to allow for only new sales of electric vehicles in the country starting in 2035.

Tesla’s Chinese competitor BYD has set its sight on the South American market by bringing its cheaper China-made EVs to the market, part of a broader Chinese EV push in Europe as well, but now it looks like Tesla is willing to test the market on the higher-end.

 

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