B.C. Hydro predicts 'bottleneck' as electric-vehicle demand ramps-up


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B.C. EV Bottleneck signals a post-pandemic demand surge for electric vehicles amid semiconductor and lithium-ion battery shortages, driving waitlists, record sales, rebates, charging infrastructure needs, and savings on fuel and maintenance across British Columbia.

 

Key Points

B.C. EV bottleneck is rising demand outpacing supply from chip and battery shortages, creating waitlists.

✅ 85% delayed EV purchase; demand rebounds with reopening.

✅ Supply chain limits: chips and lithium-ion batteries.

✅ Plan ahead: join waitlists, consider used EVs, claim rebates.

 

B.C. Hydro is warning of a post-pandemic “EV bottleneck” as it predicts pent-up demand and EV shortages will lead to record-breaking sales for electric vehicles in 2021.

A new survey by B.C. Hydro found 85 per cent of British Columbians put off buying an electric vehicle during the pandemic, but as the province reopens, the number of people on the road commuting to-and-from work and school is expected to rise 15 per cent compared with before the pandemic.

It found about two-thirds of British Columbians are considering buying an EV over the next five years, with 60 per cent saying they would go with an EV if they can get one sooner.

“The EV market is at a potential tipping point, as demand is on the rise and will likely continue to grow long-term, with one study projecting doubling power output to meet full road electrification,” said a report about the findings released Wednesday.

The demand for EVs is prompted by rising gas prices, environmental concerns and to save money on maintenance costs like oil changes and engine repairs, said the report. At the same time, a shortage of semiconductor chips and lithium ion batteries needed for auto production is squeezing supply.

For people wanting to make the switch to electric, B.C. Hydro recommended they plan ahead and get on several waiting lists and explore networks offering faster charging options. Used EVs are also a cheaper option.

B.C. Hydro said an electric vehicle can save 80 per cent in gas expenses over a year and about $100 a month in maintenance costs compared with a gas-powered vehicle. There are also provincial and federal rebates of up to $8,000 for EV purchases in B.C., and additional charger rebates can help with installation costs.

B.C. has the highest electric vehicle uptake in North America, with zero-emission vehicles making up almost 10 per cent of all car sales in the province in 2020 as the province expands EV charging to support growth — more than double the four per cent in 2018.

According to a report by University of B.C. business Prof. Werner Antweiler on the state of EV adoption in B.C., electric vehicles are still concentrated in urban areas like Metro Vancouver and the Capital Regional District on Vancouver Island where public charging stations are more readily available.

He said electric vehicle purchases are still hampered by limited choice and a lack of charging stations, especially for people who park on the street or in condo parkades, which would require permission from strata councils to install a charging station, though rebates for home and workplace charging can ease installation.

The online survey was conducted by market researcher Majid Khoury of 800 British Columbians from May 17-19. It has a margin of error of plus-or-minus 3.5 per cent, 19 times out of 20.

 

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Canadian climate policy and its implications for electricity grids

Canada Electricity Decarbonization Costs indicate challenging greenhouse gas reductions across a fragmented grid, with wind, solar, nuclear, and natural gas tradeoffs, significant GDP impacts, and Net Zero targets constrained by intermittency and limited interties.

 

Key Points

Costs to cut power CO2 via wind, solar, gas, and nuclear, considering grid limits, intermittency, and GDP impacts.

✅ Alberta model: eliminate coal; add wind, solar, gas; 26-40% CO2 cuts

✅ Nuclear option enables >75% cuts at higher but feasible system costs

✅ National costs 1-2% GDP; reserves, transmission, land, and waste not included

 

Along with many western developed countries, Canada has pledged to reduce its greenhouse gas emissions by 40–45 percent by 2030 from 2005 emissions levels, and to achieve net-zero emissions by 2050.

This is a huge challenge that, when considered on a global scale, will do little to stop climate change because emissions by developing countries are rising faster than emissions are being reduced in developed countries. Even so, the potential for achieving emissions reduction targets is extremely challenging as there are questions as to how and whether targets can be met and at what cost. Because electricity can be produced from any source of energy, including wind, solar, geothermal, tidal, and any combustible material, climate change policies have focused especially on nations’ electricity grids, and in Canada cleaning up electricity is viewed as critical to meeting climate pledges.

Canada’s electricity grid consists of ten separate provincial grids that are weakly connected by transmission interties to adjacent grids and, in some cases, to electricity systems in the United States. At times, these interties are helpful in addressing small imbalances between electricity supply and demand so as to prevent brownouts or even blackouts, and are a source of export revenue for provinces that have abundant hydroelectricity, such as British Columbia, Manitoba, and Quebec.

Due to generally low intertie capacities between provinces, electricity trade is generally a very small proportion of total generation, though electricity has been a national climate success in recent years. Essentially, provincial grids are stand alone, generating electricity to meet domestic demand (known as load) from the lowest cost local resources.

Because climate change policies have focused on electricity (viz., wind and solar energy, electric vehicles), and Canada will need more electricity to hit net-zero according to the IEA, this study employs information from the Alberta electricity system to provide an estimate of the possible costs of reducing national CO2 emissions related to power generation. The Alberta system serves as an excellent case study for examining the potential for eliminating fossil-fuel generation because of its large coal fleet, favourable solar irradiance, exceptional wind regimes, and potential for utilizing BC’s reservoirs for storage.

Using a model of the Alberta electricity system, we find that it is infeasible to rely solely on renewable sources of energy for 100 percent of power generation—the costs are prohibitive. Under perfect conditions, however, CO2 emissions from the Alberta grid can be reduced by 26 to 40 percent by eliminating coal and replacing it with renewable energy such as wind and solar, and gas, but by more than 75 percent if nuclear power is permitted. The associated costs are estimated to be some $1.4 billion per year to reduce emissions by at most 40 percent, or $1.9 billion annually to reduce emissions by 75 percent or more using nuclear power (an option not considered feasible at this time).

Based on cost estimates from Alberta, and Ontario’s experience with subsidies to renewable energy, and warnings that the switch from fossil fuels to electricity could cost about $1.4 trillion, the costs of relying on changes to electricity generation (essentially eliminating coal and replacing it with renewable energy sources and gas) to reduce national CO2 emissions by about 7.4 percent range from some $16.8 to $33.7 billion annually. This constitutes some 1–2 percent of Canada’s GDP.

The national estimates provided here are conservative, however. They are based on removing coal-fired power from power grids throughout Canada. We could not account for scenarios where the scale of intermittency turned out worse than indicated in our dataset—available wind and solar energy might be lower than indicated by the available data. To take this into account, a reserve market is required, but the costs of operating such a capacity market were not included in the estimates provided in this study. Also ignored are the costs associated with the value of land in other alternative uses, the need for added transmission lines, environmental and human health costs, and the life-cycle costs of using intermittent renewable sources of energy, including costs related to the disposal of hazardous wastes from solar panels and wind turbines.

 

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Court Sees If Church Solar Panels Break Electricity Monopoly

NC WARN Solar Case tests third-party solar rights as North Carolina Supreme Court reviews Utilities Commission fines over a Greensboro church's rooftop power deal, challenging Duke Energy's monopoly, onsite electricity sales, and potential rate impacts.

 

Key Points

A North Carolina Supreme Court test of third-party solar could weaken Duke Energy's monopoly and change utility rules.

✅ NC Supreme Court weighs Utilities Commission penalty on NC WARN

✅ Case could permit onsite third-party solar sales statewide

✅ Outcome may pressure Duke Energy's monopoly and rates

 

North Carolina's highest court is taking up a case that could force new competition on the state's electricity monopolies.

The state Supreme Court on Tuesday will consider the Utilities Commission's decision to fine clean-energy advocacy group NC WARN for putting solar panels on a Greensboro church's rooftop and then charging it below-market rates for power.

The commission told NC WARN that it was producing electricity illegally and fined the group $60,000. The group said it was acting privately and appealed to the high court.

If the group prevails, it could put new pressure on Duke Energy's monopoly, which has seen an oversubscribed solar solicitation in recent procurements. State regulators say a ruling for NC WARN would allow companies to install solar equipment and sell power on site, shaving away customers and forcing Duke Energy to raise rates on everyone else.

#google#

That's because if NC WARN's deal with Faith Community Church is allowed, the precedent could open the door for others to lure away from Duke Energy, as debates over how solar owners are paid continue, "the customers with the highest profit potential, such as commercial and industrial customers with large energy needs and ample rooftop space," attorney Robert Josey Jr. wrote in a court filing.

Losing those power sales would force the country's No. 2 electricity company to make it up by charging remaining customers more to cover the cost of all of its power plants, transmission lines and repair crews, a dynamic echoed in New England's grid upgrade debates as solar grows, wrote Josey, an attorney for the Public Staff, the state's official utilities consumer advocate.

The dispute is whether NC WARN is producing electricity "for the public," which would mean it's intruding on the territory of the publicly regulated monopoly utility, or whether the move was allowed because it was a private power deal with the church alone.

 

NC WARN installed the church's power panels in 2015 as part of what it described as a test case, amid wider debates like Nova Scotia's delayed solar charge for customers, challenging Duke Energy's monopoly position to generate and sell electricity.

North Carolina was one of nine states that as of last year explicitly disallowed residential customers from buying electricity generated by solar panels on their roof from a third party that owns the system, even as Maryland opens solar subscriptions more broadly, according to the North Carolina Clean Energy Technology Center. State law allows purchased or leased solar panels, but not payments simply for the power they generate.

NC WARN's goals included "reducing the effects of Duke Energy's monopoly control that has such negative impacts on power bills, clean air and water, and climate change," the church's pastor, Rev. Nelson Johnson, said in a statement the same day the clean-energy group asked state regulators to clear the plan.

Instead, the North Carolina Utilities Commission ruled the arrangement violated the state's system of legal electricity monopolies and hit the group with nearly $60,000 in fines, which would be suspended if the church's payments were refunded with interest and the solar equipment donated. The group has set aside the money and will donate the gear if it loses the Supreme Court case, NC WARN Executive Director Jim Warren said.

NC WARN's three-year agreement saw the group mount a rooftop solar array for which the church would pay about half the average retail electricity price, state officials said. The agreement states plainly that it is not a contract for the sale or lease of the $20,000 solar system, the church never owns the panels, and the low electricity price means its payback for the equipment would take 60 years, Josey wrote.

"Clearly, the only thing of value (the church) is obtaining for its payments under this agreement is the electricity created," he wrote.

In court filings, the group's attorneys have stuck to the argument that NC WARN isn't selling to the public because the deal involved a single customer only.

The deal "is not open to any other member of the public ... A private, bargained-for contract under which only one party receives electricity is not a sale of electricity 'to or for the public,' " attorney Matthew Quinn wrote to the court.

 

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EV shortages, wait times amid high gasoline prices

Canada EV demand surge is driven by record gas prices, zero-emission policies, and tight dealer inventory, while microchip shortages, ZEV mandates abroad, and lithium supply concerns extend wait times for new and used models.

 

Key Points

Canada EV demand surge is rising interest in zero-emission cars due to high gas prices and limited EV supply.

✅ Gas at $2/litre spurs zero-emission interest

✅ Dealer inventory scarce; waits up to 3 years

✅ Microchip and lithium constraints limit output

 

Price shock at the pump is driving  Canadians toward buying an ev. But manufacturers are having trouble keeping up with consumer demand, even as the U.S. auto sector pivots to EVs across North America.

In parts of the country, gas prices exceeded $2 per litre last month amid strong global demand for oil combined with Russia's invasion of Ukraine. Halifax-based electric vehicle salesperson Jeremie Bernardin said he's noticed an explosion of interest in zero-emission vehicles since the price of fuel started to take off.

"I think there's a lot of people that were considering electric vehicles for a very long time, and they needed that extra little push," Bernardin, who is also the president of the Electric Vehicle Association of Atlantic Canada, where Atlantic EV demand has lagged the national average, told CTVNews.ca over the phone on Wednesday.

With so few electric vehicles on dealership lots, Canadians looking to buy a brand-new zero-emission car will have to put down a deposit and get onto a waiting list. Bernardin said the wait times can be as long as three years, depending on the manufacturer and the dealership.

Tesla, which makes Canada's best-selling electric car according to the automotive publication Motor Illustrated, says delivery times for its vehicles range between three months to one year, depending on the model. But some manufacturers like Nissan have already completely sold out of their electric vehicle inventory for the 2022 model year, though recent EV assembly deals in Canada aim to expand capacity over time.

Shortages of electric vehicles have been around long before the recent spike in gas prices. In March 2021, a report commissioned by Transport Canada found that more than half of Canadian dealerships had no electric vehicles in stock. The report also found that wait times exceeded six months at 31 per cent of dealerships that had no zero-emission cars in their inventory.

Interest in used electric vehicles has also surged amid the high gas prices. Used car marketplace AutoTrader.ca says searches for electric cars in March 2022 increased 89 per cent compared to the previous year, while the number of inquiries sent to electric vehicle sellers through its platform jumped 567 per cent.

"It's understandable that when the gas prices are expensive, consumers are looking to buy and get into electric vehicles, though upfront cost remains a major barrier for many buyers today," Baris Akyurek, AutoTrader.ca's director of marketing intelligence, told CTVNews.ca in a phone interview on Wednesday.

SUPPLY CHAIN ISSUES PERSIST
The surging interest in electric vehicles also comes at a time when pandemic-induced shortages of microchips have been affecting the automotive industry at large since late 2020. Modern automobiles can have hundreds of microchips that control everything from the air conditioning to the power steering system, and a shortage of these crucial components have resulted in fewer vehicles being manufactured.

"Electric vehicles are subject to supply chain issues, just like anything else. Right now, the COVID pandemic has disrupted global supply chains. The auto industry specifically is seeing a microchip shortage that it's been struggling with for the past year or two. So those things are at play," said Joanna Kyriazis, senior policy advisor with Simon Fraser University’s Clean Energy Canada, in a phone interview with CTVNews.ca on Tuesday.

On top of that, Kyriazis says more than 80 per cent of the world's supply of electric vehicles are shipped to consumers in China and the European Union.

China has a strict zero-emission vehicle (ZEV) mandate that requires automakers to ensure that a certain minimum percentage of their vehicles are electric or hydrogen-powered. In Europe, automakers are also forced to sell more electric vehicles there in order to meet the EU's stringent fleetwide emissions standards, and in Canada, Ottawa is preparing EV sales regulations to guide adoption in the coming years.

"We don't have the same aggressive regulations in place yet to really force automakers to prioritize the Canadian market when they're deciding where to allocate their EV inventory and where to sell EVs," said Kyriazis, though Ottawa's 2035 EV mandate remains debated by some industry observers today.

Kyriazis also said she believes it's possible that a shortage of lithium and other minerals required for battery production could be a potential issue within the next five years.

"But my understanding is that the global market is not hitting a supply crunch just yet," she said. "There could be a near-term supply issue. But we're not there yet."

In order to ensure adequate supply of minerals for battery production, the federal government in its most recent budget committed to providing up to $3.8 billion over eight years to create "Canada's first critical minerals strategy." The strategy is aimed at boosting extraction and production of Canadian nickel, lithium and other minerals used as components in electric vehicles and their batteries, and it aligns with opportunities for Canada-U.S. collaboration as companies electrify.

"Canada has a lot of natural resources and a lot of experience with natural resource extraction. We really can stand to be a leader in battery production," said Harry Constatine, president of the Vancouver Electric Vehicles Association, in an interview with CTVNews.ca over the phone on Monday.

 

 

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Canada must commit to 100 per cent clean electricity

Canada Green Investment Gap highlights lagging EV and clean energy funding as peers surge. With a green recovery budget pending, sustainable finance, green bonds, EV charging, hydrogen, and carbon capture are pivotal to decarbonization.

 

Key Points

Canada lags peers in EV and clean energy investment, urging faster budget and policy action to cut emissions.

✅ Per capita climate spend trails US and EU benchmarks

✅ EVs, hydrogen, charging need scaled funding now

✅ Strengthen sustainable finance, green bonds, disclosure

 

Canada is being outpaced on the international stage when it comes to green investments in electric vehicles and green energy solutions, environmental groups say.

The federal government has an opportunity to change course in about three weeks, when the Liberals table their first budget in over two years, the International Institute for Sustainable Development (IISD) argued in a new analysis endorsed by nine other climate action, ecology and conservation organizations.

“Canada’s international peers are ramping up commitments for green recovery, including significant investments from many European countries,” states the analysis, “Investing for Tomorrow, Today,” published March 29.

“To keep up with our global peers, sufficient investments and strengthened regulations, including EV sales regulations, must work in tandem to rapidly decarbonize all sectors of the Canadian economy.”

Deputy Prime Minister and Finance Minister Chrystia Freeland confirmed last week that the federal budget will be tabled April 19. The Liberals are expected to propose between $70 billion and $100 billion in fiscal stimulus to jolt the economy out of its pandemic doldrums.

The government teased a coming economic “green transformation” late last year when Freeland released the fall economic statement, promising to examine federal green bonds, border carbon adjustments and a sustainable finance market, with tweaks like tightening the climate-risk disclosure obligations of corporations.

The government has also proposed a wide range of green measures in its new climate plan released in December — which the think tank called the “most ambitious” in Canada’s history — including energy retrofit programs, boosting hydrogen and other alternative fuels, and rolling out carbon capture technology in a grid where 18% of electricity still came from fossil fuels in 2019.

But the possible “three-year stimulus package to jumpstart our recovery” mentioned in the fall economic statement came with the caveat that the COVID-19 virus would have to be “under control.” While vaccines are being administered, Canada is currently dealing with a rise of highly transmissible variants of the virus.

Freeland spoke with United States Vice-President Kamala Harris on March 25, highlighting potential Canada-U.S. collaboration on EVs alongside the “need to support entrepreneurs, small businesses, young people, low-wage and racialized workers, the care economy, and women” in the context of an economic recovery.

Biden is contemplating a climate recovery plan that could exceed US$2 trillion as Canada looks to capitalize on the U.S. auto pivot to EVs to spur domestic industry. Per capita, that is over 8 times what Canada has announced so far for climate-related spending in the wake of the pandemic, according to a new analysis from green groups.
U.S. President Joe Biden is contemplating a climate and clean energy recovery plan that could “exceed US$2 trillion,” White House officials told reporters this month. “Per capita, that is over eight times what Canada has announced so far for climate-related spending in the wake of the pandemic,” the IISD-led analysis stated.

Biden’s election platform commitment of $508 billion over 10 years in clean energy was also seen as “significantly higher per capita than Canada’s recent commitments.”

Since October 2020, Canada has announced $36 billion in new climate-focused funding, a 2035 EV mandate and other measures, the groups found. By comparison, they noted, a political agreement in Europe proposed that a minimum of 37 per cent of investments in each national recovery plan should support climate action. France and Germany have also committed tens of billions of dollars to support clean hydrogen.

As for electric vehicles (EVs), the United Kingdom has committed $4.9 billion, while Germany has put up $7.5 billion to expand EV adoption and charging infrastructure and sweeten incentive programs for prospective buyers, complementing Canada’s ambitious EV goals announced domestically. The U.K. has also committed $3.5 billion for bike lanes and other active transportation, the groups noted.

Canada announced $400 million over five years this month for a new network of bike lanes, paths, trails and bridges, the first federal fund dedicated to active transportation.

 

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Major investments by Canada and Quebec in electric vehicle battery assembly

Lion Electric Battery Plant Quebec secures near $100M public investment for an automated battery-pack assembly in Saint-Jérôme, fueling EV manufacturing, R&D, local supply chains, and heavy-duty zero-emission vehicle competitiveness and jobs.

 

Key Points

Automated battery-pack plant in Saint-Jérôme boosting EV manufacturing and strengthening Quebec's supply chain.

✅ $100M joint federal-provincial investment announced

✅ 135 jobs in 2023; 150 more long-term positions

✅ R&D hub to enhance heavy-duty EV battery performance

 

Canadian Prime Minister of Canada, Justin Trudeau, and the Premier of Quebec, François Legault, have announced an equal investment totalling nearly $100 million to Lion Electric, as a B.C. battery plant announcement has done in another province, for the establishment of a highly automated battery-pack assembly plant in Saint–Jérôme, in the Laurentians. This project, valued at nearly $185 million, will create 135 jobs when construction of the plant is completed in 2023. It is also expected that 150 additional jobs will be created over the longer term.

For the announcement, Mr. Trudeau and Mr. Legault were accompanied by the Minister of Innovation, Science and Industry, François-Philippe Champagne, by Quebec's Minister of Economy and Innovation, Pierre Fitzgibbon, and by Marc Bédard, President and Founder of Lion Electric.

The battery packs assembled at the new plant will be used in Lion Electric vehicles. This strategic investment will allow the company to improve its cost structure, and better control the design and shape of its batteries, making it more competitive in the heavy-duty electric vehicle market, as EV assembly deals put Canada in the race. Ultimately, the company will be able to increase the volume of its vehicle production. Lion Electric will be the first Canadian manufacturer of medium and heavy-duty vehicles to have state-of-the-art, automated battery-pack manufacturing facilities.

The company will also establish a research and development innovation centre within its manufacturing plant, which will allow it to test and refine products for future use, including batteries for emergency vehicles such as ambulances. The company will test innovations from research and development, including energy storage capacity and battery performance. The results will make these products more competitive in the North American market, where a Niagara Region battery plant signals growing demand.

The company said it expects to employ 135 people at the plant when it is operational by 2023. It also plans to invest in a research and development facility that could create a number of spinoff jobs.

"When we talk about an economic recovery that's good for workers, for families and for the environment, this is exactly the kind of project we mean," Trudeau said at a news conference in Montreal.

Trudeau toured Lion Electric's factory in Saint-Jérôme, Que., last March, just before the pandemic. (Ryan Remiorz/The Canadian Press)
It was the prime minister's first trip to Montreal in more than a year. He said one of the reasons he decided to attend the announcement was to illustrate the importance of the green economy and how Canada can capitalize on the U.S. EV pivot for future job growth.

The project also aligns with the Legault government's desire to create a supply chain within Quebec that is able to feed the electric vehicle industry, where Canada-U.S. collaboration could accelerate progress.

At Monday's announcement, Economy Minister Pierre Fitzgibbon spoke at length about the province's deposits of lithium and nickel — key components in electric vehicle batteries — as well as its supply of low-emission hydroelectricity.

"If we play our cards right, we could become world leaders in this market of the future," Fitzgibbon said.

Currently, many of those strategic minerals found in Quebec are exported to Asia where they are turned into battery cells, and then imported back to Quebec by companies like Lion, said Mickaël Dollé, a chemistry professor at the Université de Montréal.

By opening a battery assembly plant in Quebec, Lion could help stimulate more cell-makers, such as the Northvolt project near Montreal, to set up shop in the province. Further localizing the supply chain, Dollé said, means better value and a greener product. 

But other countries have the same goal in mind, he said, and the window for the province to establish itself as an important player in the emerging electric vehicle battery industry is closing quickly, as major Ford Oakville deal commitments accelerate competition.

"The decision has to be taken now, or in the coming months, but if we wait too long we may miss our main goal which is to get our own supply chain in Canada," Dollé said.

What's in a name?
Monday's announcement was closely watched in Quebec for what it foretold about the political future as well as the economic one.

By coming to Montreal and touring a vaccination clinic before making the funding announcement, Trudeau fed speculation in the province that he is preparing to call an election soon.

Intrigue also surrounded the informal meeting Trudeau had with Legault on Monday. The Quebec premier and members of his government have repeatedly expressed frustration with Trudeau during the pandemic.

 

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Will EV Supply Miss the Demand Mark in the Short and Medium Term?

EV Carpocalypse signals potential mismatch between electric vehicle production and demand, as charging infrastructure, utility coordination, and plug-in hybrid strategies lag forecasts, while state mandates and market-share plays drive cautious, data-informed scaling.

 

Key Points

EV Carpocalypse describes overbuilt EV supply versus demand amid charging rollout, mandates, and risk-managed scaling.

✅ Forecasts vs actual EV demand may diverge in near term

✅ Charging infrastructure and utilities lag vehicle output

✅ Mandates and PHEVs cushion adoption while data guides scaling

 

According to Forbes contributor David Kiley, and Wards Automotive columnist John McElroy, there may be an impending “carpocalypse” of electric vehicles on the way. Sounds very damning and it’s certainly not the upbeat tone I’ve taken on nearly every piece of EV demand content I’ve authored but the author, Kiley does bring up some interesting points worth considering. EV Adoption is happening, and it’s certainly doing so at ever faster rates as the market nears an EV inflection point today. The infrastructure (charging stations, utility cooperation) is being built out more slowly than vehicle manufacturers are producing cars but, as the GM president on EV hurdles has noted, the issue seems to be just that, maybe even the short and medium term plans for EV manufacturing are too aggressive.

#google#

With new EV and plug-in hybrid vehicle sales representing a mere .6% of new car cales in the US, a sign that EV sales remain behind gas cars even as new models proliferate, car makers are are going to be spending more than $100 billion to come out with more than a hundred models of battery electric vheicles which also includes PHEVs and the fear is these vehicles aren’t going to sell in the numbers that automakers and industry analysts may have expected. But forecasts are just that, forecasts, even as U.S. EV sales surge into 2024 suggest momentum. So there’s a valid argument to be made that they’ll either overshoot the true mark or come in way below the actual amount. With nine U.S. states mandating that 15% of new cars sold be EVs by 2025, you could say that at least automakers have supporters in state government helping to push the new technology into the hands of more drivers.

Still, it’s anyone’s guess as to what true adoption will be, and a brief Q1 2024 market share dip underscores lingering volatility. The use of big data and just in time manufacturing will ensure that manufacturers will miss the mark on EVs by less than they have in the past, and will able to cope with breaking even on these vehicles for the sake of gobbling up precious early stage market share. After all, many vendors have up to this point been very willing to break even or make a loss on their lease-only EVs or on EV or hybrid financing in order to gain that share and build out their brand awareness and technical prowess. With some stops and starts, demand will meet supply or supply may need to meet demand but either way, the EV adoption wave is coming to a driveway near you. 

 

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