Sylvania announces “40 for the Future”

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While being "green" has increasingly become a year-round priority for consumers, Earth Day remains a day that truly puts energy efficiency top of mind.

This year, the annual holiday marks a momentous milestone by celebrating its 40th anniversary. In commemoration, North American lighting leader and pioneer in sustainable lighting, Osram Sylvania, is announcing its 40 for the Future Earth Day Challenge to rally and inspire consumers to save a collective 40 million kilowatt hours (kWh) of energy in the 40 days leading up to Earth Day on April 22.

The 40 for the Future Earth Day Challenge is designed to show consumers how easy it can be to "green" their lifestyles, their homes, their offices and their communities. Specifically, the campaign challenges consumers to take every day actions that will collectively save 40 million kilowatt hours of energy between March 14 and April 22, 2010.

"The Sylvania 40 for the Future Earth Day Challenge was created to encourage a collaborative commitment to our natural resources and remind people that there are a variety of ways to make a difference," said Jennifer Dolin, Osram Sylvania manager of sustainability and environmental affairs. "While 40 million kWh might sound like a big number, the small actions we take every day can have a big impact when combined."

To put numbers into perspective, 40 million KWh is the amount of lighting used annually in 20,513 homes and is the equivalent of lighting all the homes in the city of Boston, Massachusetts for about 30 days. And it's not just lighting – simple actions, such as unplugging a phone charger or turning down the thermostat by one degree can mean big savings for both the environment and your wallet.

Dolin says, "The goals of this campaign are to save 40 million kilowatt hours by April 22 as well as motivate energy-efficient lifestyle practices that go beyond Earth Day."

Consumers and businesses in the United States and Canada are invited to enter their commitment as to how they will contribute to the 40 for the Future Earth Day Challenge at http://earthday.sylvania.com. Participants can check the progress of the challenge and how many kilowatt hours of energy have been saved thanks to a real-time online meter.

The site is pre-populated with several energy-efficiency actions for the home and the office. Participants need only select the actions they choose to take for 40 days, and their energy savings will automatically be tallied.

All those who take the Sylvania 40 for the Future Earth Day Challenge will be rewarded with a coupon for $1-off the new Sylvania Halogen Supersaver or a Sylvania CFL, valid at participating retail locations in the United States. In addition, one entry each day, for 40 days, will be selected in a random drawing to receive a new Sylvania 40 watt replacement LED Ultra light bulb and weekly winners will be selected in a random drawing to receive annual passes to The National Parks system.

Finally, a Grand Prize Winner will be the lucky recipient of a carbon-neutral, three-night Disneyland vacation for four that includes airfare, hotel and park passes. Daily winners and campaign updates will be announced on Twitter@SYLVANIA.

To offset the carbon emissions from the Grand Prize Winner trip, Sylvania is offering the chance for one lucky classroom to receive a lighting upgrade. This drawing is offered to K-12 educators in a public or private school in the United States and eligible entrants must take the lessons of the "40 for the Future Earth Day Challenge" to their students. To help, Sylvania has provided links to tools for educators to help teach students about the importance and environmental benefits of energy-efficient practices and how easy they can be.

For more information about the 40 for the Future Earth Day Challenge and Sylvania's innovative and energy-efficient lighting products for the home and office, please visit http://earthday.sylvania.com. Here you will also find online coupons for Sylvania ENERGY STAR qualified compact fluorescent light bulbs, including the Micro-Mini and Living Spaces CFLs, and the Sylvania Halogen Supersaver light bulb.

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Warren Buffett’s Secret To Cheap Electricity: Wind

Berkshire Hathaway Energy Wind Power drives cheap electricity rates in Iowa via utility-scale wind turbines, integrated transmission, battery storage, and grid management, delivering renewable energy, stable pricing, and long-term rate freezes through 2028.

 

Key Points

A vertically integrated wind utility lowering Iowa rates via owned generation, transmission, and advanced grid control.

✅ Owned wind assets meet Iowa residential demand

✅ Integrated transmission lowers costs and losses

✅ Rate freeze through 2028 sustains cheap power

 

In his latest letter to Berkshire Hathaway shareholders, Warren Buffett used the 20th anniversary of Berkshire Hathaway Energy to tout its cheap electricity bills for customers.

When Berkshire purchased the majority share of BHE in 2000, the cost of electricity for its residential customers in Iowa was 8.8 cents per kilowatt-hour (kWh) on average. Since then, these electricity rates have risen at a paltry <1% per year, with a freeze on rate hikes through 2028. As anyone who pays an electricity bill knows, that is an incredible deal.  

As Buffett himself notes with alacrity, “Last year, the rates [BHE’s competitor in Iowa] charged its residential customers were 61% higher than BHE’s. Recently, that utility received a rate increase that will widen the gap to 70%.”

 

The Winning Strategy

So, what’s Buffett’s secret to cheap electricity? Wind power.

“The extraordinary differential between our rates and theirs is largely the result of our huge accomplishments in converting wind into electricity,” Buffett explains. 

Wind turbines in Iowa that BHE owns and operates are expected to generate about 25.2 million megawatt-hours (MWh) of electricity for its customers, as projects like Building Energy operations begin to contribute. By Buffett’s estimations, that will be enough to power all of its residential customers’ electricity needs in Iowa.  


The company has plans to increase its renewable energy generation in other regions as well. This year, BHE Canada is expected to start construction on a 117.6MW wind farm in Alberta, Canada with its partner, Renewable Energy Systems, that will provide electricity to 79,000 homes in Canada’s oil country.

Observers note that Alberta is a powerhouse for both green energy and fossil fuels, underscoring the region's unique transition.

But I would argue that the secret to BHE’s success perhaps goes deeper than transitioning to sources of renewable energy. There are plenty of other utility companies that have adopted wind and solar power as an energy source. In the U.S., where renewable electricity surpassed coal in 2022, at least 50% of electricity customers have the option to buy renewable electricity from their power supplier, according to the Department of Energy. And some states, such as New York, have gone so far as to allow customers to pick from providers who generate their electricity.

What differentiates BHE from a lot of the competition in the utility space is that it owns the means to generate, store, transmit and supply renewable power to its customers across the U.S., U.K. and Canada, with lessons from the U.K. about wind power informing policy.

In its financial filings for 2019, the company reported that it owns 33,600MW of generation capacity and has 33,400 miles of transmission lines, as well as a 50% interest in Electric Transmission Texas (ETT) that has approximately 1,200 miles of transmission lines. This scale and integration enables BHE to be efficient in the distribution and sale of electricity, including selling renewable energy across regions.

BHE is certainly not alone in building renewable-energy fueled electricity dominions. Its largest competitor, NextEra, built 15GW of wind capacity and has started to expand its utility-scale solar installations. Duke Energy owns and operates 2,900 MW of renewable energy, including wind and solar. Exelon operates 40 wind turbine sites across the U.S. that generate 1,500 MW.

 

Integrated Utilities Power Ahead

It’s easy to see why utility companies see wind as a competitive source of electricity compared to fossil fuels. As I explained in my previous post, Trump’s Wrong About Wind, the cost of building and generating wind energy have fallen significantly over the past decade. Meanwhile, improvements in battery storage and power management through new technological advancements have made it more reliable (Warren Buffett bet on that one too).

But what is also striking is that integrated power and transmission enables these utility companies to make those decisions; both in terms of sourcing power from renewable energy, as well as the pricing of the final product. Until wind and solar power are widespread, these utility companies are going to have an edge of the more fragmented ends of the industry who can’t make these purchasing or pricing decisions independently. 

Warren Buffett very rarely misses a beat. He’s not the Oracle of Omaha for nothing. Berkshire Hathaway’s ownership of BHE has been immensely profitable for its shareholders. In the year ended December 31, 2019, BHE and its subsidiaries reported net income attributable to BHE shareholders of $2.95 billion.

There’s no question that renewable energy will transform the utility industry over the next decade. That change will be led by the likes of BHE, who have the power to invest, control and manage their own energy generation assets.

 

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New Program Set to Fight for 'Electricity Future That Works for People and the Planet'

Energy Justice Program drives a renewables-based transition, challenging utility monopolies with legal action, promoting rooftop solar, distributed energy, public power, and climate justice to decarbonize the grid and protect communities and wildlife nationwide.

 

Key Points

A climate justice initiative advancing renewables, legal action, and public power to challenge utility monopolies.

✅ Challenges utility barriers to rooftop solar and distributed energy

✅ Advances state and federal policies for equitable, public power

✅ Uses litigation to curb fossil fuel dependence and protect communities

 

The Center for Biological Diversity on Monday rolled out a new program to push back against the nation's community- and wildlife-harming energy system that the climate advocacy group says is based on fossil fuels and a "centralized monopoly on power."

The goal of the new effort, the Energy Justice Program, is to help forge a path towards a just and renewables-based energy future informed by equitable regulation principles.

"Our broken energy system threatens our climate and our future," said Jean Su, the Energy Justice Program's new director, in a statement. "Utilities were given monopolies to ensure public access to electricity, but these dinosaur corporations are now hurting the public interest by blocking the clean energy transition, including via coal and nuclear subsidy schemes that profit off the fossil fuel era."

"In this era of climate catastrophe," she continued, "we have to stop these outdated monopolies and usher in a new electricity future that works for people and the planet."

To meet those goals, the new program will pursue a number of avenues, including using legal action to fight utilities' obstruction of clean energy efforts, helping communities advance local solar programs through energy freedom strategies in the South, and crafting energy policies on the state, federal, and international levels in step with commitments from major energy buyers to achieve a 90% carbon-free goal by 2030.

Some of that work is already underway. In June the Center filed a brief with a federal court in a bid to block Arizona power utility Salt River Project from slapping a 60-percent electricity rate hike on rooftop solar customers—amid federal efforts to reshape electricity pricing that critics say are being rushed—a move the group described (pdf) as an obstacle to achieving "the energy transition demanded by climate science."

The Center is among the groups in Energy Justice NC. The diverse coalition seeks to end the energy stranglehold in North Carolina held by Duke Energy, which continues to invest in fossil fuel projects even as it touts clean energy and grid investments in the region.

The time for a new energy system, says the Energy Justice Program, is now, as climate change impacts increasingly strain the grid.

"Amid this climate and extinction emergency," said Su, "the U.S. can't afford to stick with the same centralized, profit-driven electricity system that drove us here in the first place. We have to seize this once-in-a-generation opportunity to design a new system of accountable, equitable, truly public power."

 

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Ontario Reducing Burden on Industrial Electricity Ratepayers

Ontario Industrial Electricity Pricing Reforms aim to cut regulatory burden for industrial ratepayers through an energy concierge service, IESO billing reviews, GA estimation enhancements, clearer peak demand data, and contract cost savings.

 

Key Points

Measures to reduce industrial power costs via an energy concierge, IESO and GA reviews, and better peak demand data.

✅ Energy concierge eases pricing and connection inquiries

✅ IESO to simplify bills and refine GA estimation

✅ Real-time peak data and contract savings under review

 

Ontario's government is pursuing burden reduction measures for industrial electricity ratepayers, including legislation to lower rates to help businesses compete, and stimulate growth and investment.

Over the next year, Ontario will help industrial electricity ratepayers focus on their businesses instead of their electricity management practices by establishing an energy concierge service to provide businesses with better customer service and easier access to information about electricity pricing and changes for electricity consumers as well as connection processes.

Ontario is also tasking the Independent Electricity System Operator (IESO) to review and report back on its billing, settlement and customer service processes, building on initiatives such as electricity auctions that aim to reduce costs.

 

Improve and simplify industrial electricity bills, including clarifying the recovery rate that affects charges;

Review how the monthly Global Adjustment (GA) charge is estimated and identify potential enhancements related to cost allocation across classes; and,

Improve peak demand data publication processes and assess the feasibility of using real-time data to determine the factors that allocate GA costs to consumers.

Further, as part of the government's continued effort to finding efficiencies in the electricity system, Ontario is also directing IESO to review generation contracts to find opportunities for cost savings.

These measures are based on industry feedback received during extensive industrial electricity price consultations held between April and July 2019, which underscored how high electricity rates have impacted factories across the province.

"Our government is focused on finding workable electricity pricing solutions that will provide the greatest benefit to Ontario," said Greg Rickford, Minister of Energy, Northern Development and Mines. "Reducing regulatory burden on businesses can free up resources that can then be invested in areas such as training, new equipment and job creation."

The government is also in the process of developing further changes to industrial electricity pricing policy, amid planned rate increases announced by the OEB, informed by what was heard during the industrial electricity price consultations.

"It's important that we get this right the first time," said Minister Rickford. "That's why we're taking a thoughtful approach and listening carefully to what businesses in Ontario have to say."

Helping industrial ratepayers is part of the government's balanced and prudent plan to build Ontario together through ensuring our province is open for business and building a more transparent and accountable electricity system.

 

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Canada to spend $2M on study to improve Atlantic region's electricity grid

Atlantic Clean Power Superhighway outlines a federally backed transmission grid upgrade for Atlantic Canada, adding 2,000 MW of renewable energy via interprovincial ties, improved hydro access from Quebec and Newfoundland and Labrador, with utility-regulator funding.

 

Key Points

A federal-provincial plan upgrading Atlantic Canada's grid to deliver 2,000 MW of renewables via interprovincial links.

✅ $2M technical review to rank priority transmission projects

✅ Target: add 2,000 MW renewable power to Atlantic grid

✅ Cost-sharing by utilities, regulators, and federal-provincial funding

 

The federal government will spend $2 million on an engineering study to improve the Atlantic region's electricity grid.

The study was announced Friday at a news conference held by 10 federal and provincial politicians at a meeting of the Atlantic Growth Strategy in Halifax, which includes ongoing regulatory reform efforts for cleaner power in Atlantic Canada.

The technical review will identify the most important transmission projects including inter-provincial ties needed to move electricity across the region.

Nova Scotia Premier Stephen McNeil said the results are expected in July.

Provinces will apply to the federal government for federal funding to build the infrastructure. Utilities in each province will be expected to pay some portion of the cost by applying to respective regulators, but what share falls to ratepayers is not known.

​Federal Intergovernmental Affairs Minister Dominic LeBlanc characterized the grid improvements as something that will cost hundreds of millions of dollars.

He said the study was the first step toward "a clean power superhighway across the region.

"We have a historic opportunity to quickly get to work on upgrading ultimately a whole series of transmission links of inter-provincial ties. That's something that the government of Canada would be anxious to work with in terms of collaborating with the provinces on getting that right."

Premier McNeil referred specifically to improving hydro access from Quebec and Newfoundland and Labrador.

For context, a massive cross-border hydropower line to New York is planned, illustrating the scale of projects under consideration.

 

Goal of 2,000 megawatts

McNeil said the goal was to bring an additional 2,000 megawatts of renewable electricity into the region.

"I can't stress to you enough how critical this will be for the future economic success and stability of Atlantic Canada, especially as Atlantic grids face intensifying storms," he said.

Federal Immigration Minister Ahmed Hussen also announced a pilot project to attract immigrant workers will be extended by two years to the end of 2021.

International graduate students will be given 24 months to apply under the program — a one-year increase.

 

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Pandemic causes drop in electricity demand across the province: Manitoba Hydro

Manitoba Electricity Demand Drop reflects COVID-19 effects, lowering peak demand about 6% as businesses and offices close, impacting the regional grid; recession-like patterns emerge while Winnipeg water consumption stays steady and peak usage shifts later.

 

Key Points

An observed 6% decline in Manitoba peak electricity during COVID-19 due to closures; Winnipeg water use remains steady.

✅ Daily peak load down roughly 6% provincewide

✅ Business and office shutdowns drive lower consumption

✅ Winnipeg peak water time shifts to 9 a.m., volume steady

 

The COVID-19 pandemic has caused a drop in the electricity demand across the province, according to Manitoba Hydro, mirroring the Ontario electricity usage decline reported elsewhere in Canada.

On Tuesday, Manitoba Hydro said it has tracked overall electrical use, which includes houses, farms and businesses both large and small, while also cautioning customers about pandemic-related scam calls in recent weeks.

Hydro said it has seen about a six per cent reduction in the daily peak electricity demand, adding this is due to the many businesses and downtown offices which are temporarily closed, even as residential electricity use has increased in many regions.


"Currently, the impact on Manitoba electricity demand appears to be consistent with what we saw during the 2008 recession," Bruce Owen, the media relations officer for Manitoba Hydro, noting a similar Ottawa demand decline during the pandemic, said in an email to CTV News.

Owen added this trend of reduced electricity demand is being seen across North America, with BC Hydro pandemic load patterns reported and the regional grid in the American Midwest – an area where Manitoba Hydro is a member.

While electricity demand is down, BC Hydro expects holiday usage to rise and water usage in Winnipeg has remained the same.

The City of Winnipeg said it has not seen any change in overall water consumption, but as Hydro One kept peak rates in Ontario, peak demand times have moved from 7 – 8 a.m. to 9 a.m.

 

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Volkswagen's German Plant Closures

VW Germany Plant Closures For EV Shift signal a strategic realignment toward electric vehicles, sustainability, and zero-emission mobility, optimizing manufacturing, cutting ICE capacity, boosting battery production, retraining workers, and aligning with the Accelerate decarbonization strategy.

 

Key Points

VW is shuttering German plants to cut ICE costs and scale EV output, advancing sustainability and competitiveness.

✅ Streamlines operations; reallocates capital to EV platforms and batteries.

✅ Cuts ICE output, lowers emissions, and boosts clean manufacturing capacity.

✅ Retrains workforce amid closures; invests in software and charging tech.

 

Volkswagen (VW), one of the world’s largest automakers, is undergoing a significant transformation with the announcement of plant closures in Germany. As reported by The Guardian, this strategic shift is part of VW’s broader move towards prioritizing electric vehicles (EVs) and adapting to the evolving automotive market as EVs reach an inflection point globally. The decision highlights the company’s commitment to sustainability and innovation amid a rapidly changing industry landscape.

Strategic Plant Closures

Volkswagen’s decision to close several of its plants in Germany marks a pivotal moment in the company's history. These closures are part of a broader strategy to streamline operations, reduce costs, and focus on the production of electric vehicles. The move reflects VW’s response to the growing demand for EVs and the need to transition from traditional internal combustion engine (ICE) vehicles to cleaner, more sustainable alternatives.

The affected plants, which have been key components of VW’s manufacturing network, will cease production as the company reallocates resources and investments towards its electric vehicle programs. This realignment is aimed at improving operational efficiency and ensuring that VW remains competitive in a market that is increasingly oriented towards electric mobility.

A Shift Towards Electric Vehicles

The closures are closely linked to Volkswagen’s strategic shift towards electric vehicles. The automotive industry is undergoing a profound transformation as governments and consumers place greater emphasis on sustainability and reducing carbon emissions. Volkswagen has recognized this shift and is investing heavily in the development and production of EVs as part of its "Accelerate" strategy, anticipating widespread EV adoption within a decade across key markets.

The company’s commitment to electric vehicles is evident in its plans to launch a range of new electric models and increase production capacity for EVs. Volkswagen aims to become a leader in the electric mobility sector by leveraging its technological expertise and scale to drive innovation and expand its EV offerings.

Economic and Environmental Implications

The closure of VW’s German plants carries both economic and environmental implications. Economically, the move will impact the workforce and local economies dependent on these manufacturing sites. Volkswagen has indicated that it will work on providing support and retraining opportunities for affected employees, as the EV aftermarket evolves and reshapes service needs, but the transition will still pose challenges for workers and their communities.

Environmentally, the shift towards electric vehicles represents a significant positive development. Electric vehicles produce zero tailpipe emissions, which aligns with global efforts to combat climate change and reduce air pollution. By focusing on EV production, Volkswagen is contributing to the reduction of greenhouse gas emissions and supporting the transition to a more sustainable transportation system.

Challenges and Opportunities

While the transition to electric vehicles presents opportunities, it also comes with challenges. Volkswagen will need to manage the complexities of closing and repurposing its existing plants while ramping up production at new or upgraded facilities dedicated to EVs. This transition requires substantial investment in new technologies, infrastructure, and training, including battery supply strategies that influence manufacturing footprints, to ensure a smooth shift from traditional automotive manufacturing.

Additionally, Volkswagen faces competition from other automakers that are also investing heavily in electric vehicles, including Daimler's electrification plan outlining the scope of its transition. To maintain its competitive edge, VW must continue to innovate and offer attractive, high-performance electric models that meet consumer expectations.

Future Outlook

Looking ahead, Volkswagen’s focus on electric vehicles aligns with broader industry trends and regulatory pressures. Governments worldwide are implementing stricter emissions regulations and providing incentives for EV adoption, although Germany's plan to end EV subsidies has sparked debate domestically, creating a favorable environment for companies that are committed to sustainability and clean technology.

Volkswagen’s investment in electric vehicles and its strategic realignment reflect a proactive approach to addressing these trends. The company’s ability to navigate the challenges associated with plant closures and the transition to electric mobility will be critical, especially as Europe's EV slump tests demand signals, in determining its success in the evolving automotive landscape.

Conclusion

Volkswagen’s decision to close several plants in Germany and focus on electric vehicle production represents a significant shift in the company’s strategy. While the closures present challenges, they also highlight Volkswagen’s commitment to sustainability and its response to the growing demand for cleaner transportation solutions. By investing in electric vehicles and adapting its operations, Volkswagen aims to lead the way in the transition to a more sustainable automotive future. As the company moves forward, its ability to effectively manage this transition will be crucial in shaping its role in the global automotive market.

 

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