Bullfrog powering DadÂ’s Cookies
On February 1, Scarborough-baked DadÂ’s Cookies became the latest product to jump on the environmentally friendly bandwagon. Kraft Canada has teamed up with Bullfrog Power, CanadaÂ’s green electricity provider, to produce low-carbon cookies out of DadÂ’s Toronto bakeries.
The new partnership will allow Kraft Canada to reduce energy-related carbon dioxide emissions produced by the making of DadÂ’s Cookies, as well as support the development of renewable power in Canada. By doing so, DadÂ’s CookiesÂ’ carbon footprint will decrease significantly.
Green natural gas is a net-zero emissions energy source. It is created by releasing the same carbon dioxide created through the decay of organic waste. This natural, green gas does not increase the levels of carbon dioxide in the atmosphere as it is the same as the organic gas required to sustain animal and plant life.
“Through the pilot program, Bullfrog Power’s generators inject 100-percent green natural gas — as well as 100-percent green electricity — into the respective natural gas and electricity systems to match the amount of gas and electricity used by the baking and packaging processes at Dad’s Cookies’ manufacturing facilities,” Bullfrog public relations manager William Pointon said.
Each bakery location has now launched energy reduction projects, including upgrading to oven optimization and lighting conservation.
According to the official press release, “The decision to bullfrog power the Dad’s Cookies line complements Kraft Canada’s environmental strategy, which aims to reduce Kraft Canada’s energy use and energy-related carbon dioxide emissions by 25 per cent, water consumption by 15 per cent and solid waste by 15 per cent, and eliminate 150 million pounds of packaging material by 2011 based on 2005 levels.”
Cookie lovers will have to wait until April 2011 for the newly packaged low-carbon cookies to hit stores.
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