HE Saeed Mohammed Al Tayer discusses future cooperation opportunities with Tesla during the World Government Summit 2017


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DEWA-Tesla Clean Energy Partnership drives renewable energy, energy storage, smart grid innovation, and EV charging in Dubai, aligning with Dubai Clean Energy Strategy 2050 and the Mohammed bin Rashid Al Maktoum Solar Park.

 

Key Points

A collaboration to scale renewables, storage and EV charging in Dubai, advancing the city's clean energy goals.

✅ Focus on renewables, storage, smart grids, and EV charging

✅ Supports Dubai Clean Energy Strategy 2050 targets

✅ Leverages Shams Dubai and Green Charger initiatives

 

HE Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority (DEWA) discussed future cooperation opportunities with Elon Musk, Founder and CEO of Tesla, the American company specialised in electric vehicles and energy storage, including its UK expansion plans under Tesla Electric. The meeting was held on the sidelines of the second day of the World Government Summit 2017. Also in attendance were Waleed Salman, Executive Vice President of Strategy & Business Development and Marwan Bin Haidar, Executive Vice President of Innovation and the Future at DEWA.

Al Tayer discussed ways to enhance collaboration and exchange experiences with Tesla in renewable and clean energy, environmental sustainability and innovation, including trends in solar and home battery pricing that influence deployment. Al Tayer briefed the delegation on DEWA’s most prominent developmental projects and strategic initiatives, aiming to achieve Dubai Clean Energy Strategy 2050, launched by HH Sheikh Mohammad bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make Dubai a global centre of clean energy and green economy by providing 7% of Dubai total energy output from clean resources by 2020, 25% by 2030 and 75% by 2050.

Al Tayer highlighted the Mohammed bin Rashid Al Maktoum Solar Park, the largest single-site solar project in the world, with total capacity of 5,000 megawatts by 2030, and total investments worth AED 50 billion, in addition to the smart grid programmes and plans worth AED 7 billion covering generation, transmission and distribution systems, through 11 programmes to be completed by 2020, contributing to enhancing demand side management, energy efficiency and operational processes, amid insights into the impact of EVs on utilities for future planning.

Al Tayer also highlighted the Shams Dubai initiative that DEWA launched in March 2014 as part of its efforts to achieve the Smart Dubai initiative, launched by HH Sheikh Mohammad bin Rashid Al Maktoum, to make Dubai the smartest city in the world. The Shams Dubai initiative encourages customers to install photovoltaic panels to generate electricity from solar power. The electricity is used on-site and the surplus is exported to DEWA’s network. An offset between exported and imported electricity is conducted and the customer account is settled based on this offset. Through the Green Charger initiative, DEWA aims to install and manage the required infrastructure to supply cars with electric power, to decrease air pollution caused by transport sector and preserve the environment. In 2015, DEWA completed the installation of 100 charging stations in various areas of Dubai, such as malls, airports, commercial buildings, residential complexes, and petrol stations, while developments like charging network expansion in NYC highlight global momentum. DEWA is working in cooperation with its partners to increase the use of electric and hybrid cars in the near future. The second stage of the initiative will include installing more electric vehicle charging stations depending on customer intake, usage, and driving patterns.

Musk praised DEWA’s efforts, and emphasised his interest in sharing information and exchanging experiences, as seen in projects like the Delhi energy storage demonstration, to contribute towards Dubai’s sustainable growth.

 

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Israeli ministries order further reduction in coal use

Israel Coal Reduction accelerates the energy transition, cutting coal use in electricity production by 30% as IEC shifts to natural gas, retires Hadera units, and targets a 2030 phase-out to lower emissions.

 

Key Points

Plan to cut coal power by 30%, retire IEC units, and end coal by 2030, shifting electricity generation to natural gas.

✅ 30% immediate cut in coal use for electricity by IEC

✅ Hadera units scheduled for retirement and gas replacement by 2022

✅ Complete phase-out of coal and gasoil in power by 2030

 

Israel's Energy and Water and Environmental Protection Ministers have ordered an immediate 30% reduction in coal use for electricity production by state utility Israel Electric Corporation as the country increases its dependence on domestic natural gas.

IEC, which operates four coal power plants with a total capacity of 4,850 MW and imports thermal coal from Australia, Colombia, Russia and South Africa, has been planning, as part of the decision to reduce coal use, to shut one of its coal plants during autumn 2018, when demand is lowest.

Israel has already decided to shut the four units of the oldest coal power plant at Hadera by 2022, echoing Britain's coal-free week milestones, and replace the capacity with gas plants.

"By 2030 Israel will completely stop the use of coal and gasoil in electricity production," minister Yuval Steinmetz said.

Coal consumption peaked in 2012 at 14 million mt and has declined steadily, aligning with global trends where renewables poised to eclipse coal in power generation, with the coming on line of Israel's huge Tamar offshore gas field in 2013.

In 2015 coal accounted for more than 50% of electricity production, even as German renewables outpaced coal in generation across that market. Coal's share would decline to less than 30% under the latest decision.

Israel's coal consumption in 2016 totaled 8.7 million mt, as India rationed coal supplies amid surging demand, and was due to decline to 8 million mt last year.

Three years ago, the ministers ordered a 15% reduction in coal use, while Germany's coal generation share remained significant, and the following year a further 5% cut was added.

 

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Russia Develops Cyber Weapon That Can Disrupt Power Grids

CrashOverride malware is a Russian-linked ICS cyberweapon targeting power grids, SCADA systems, and utility networks; linked to Electrum/Sandworm, it threatens U.S. transmission and distribution with modular attacks and time-bomb payloads across critical infrastructure.

 

Key Points

A modular ICS malware linked to Russian actors that disrupts power grids via SCADA abuse and forced breaker outages.

✅ Targets breakers and substation devices to sustain outages

✅ Modular payloads adapt to ICS protocols and vendors

✅ Enables timed, multi-site attacks against transmission and distribution

 

Hackers allied with the Russian government have devised a cyberweapon that has the potential to be the most disruptive yet against electric systems that Americans depend on for daily life, according to U.S. researchers.

The malware, which researchers have dubbed CrashOverride, is known to have disrupted only one energy system — in Ukraine in December. In that incident, the hackers briefly shut down one-fifth of the electric power generated in Kiev.

But with modifications, it could be deployed against U.S. electric transmission and distribution systems to devastating effect, said Sergio Caltagirone, director of threat intelligence for Dragos, a cybersecurity firm that studied the malware and issued a recent report.

And Russian government hackers have shown their interest in targeting U.S. energy and other utility systems, with reports of suspected breaches at U.S. power plants in recent years, researchers said.

“It’s the culmination of over a decade of theory and attack scenarios,” Caltagirone warned. “It’s a game changer.”

The revelation comes as the U.S. government is investigating a wide-ranging, ambitious effort by the Russian government last year to disrupt the U.S. presidential election and influence its outcome, and has issued a condemnation of Russian power grid hacking as well. That campaign employed a variety of methods, including hacking hundreds of political and other organizations, and leveraging social media, U.S. officials said.

Dragos has named the group that created the new malware Electrum, and it has determined with high confidence that Electrum used the same computer systems as the hackers who attacked the Ukraine electric grid in 2015. That attack, which left 225,000 customers without power, was carried out by Russian government hackers, other U.S. researchers concluded. U.S. government officials have not officially attributed that attack to the Russian government, but some privately say they concur with the private-sector analysis.

“The same Russian group that targeted U.S. [industrial control] systems in 2014, including the Dragonfly campaign documented by Symantec, turned out the lights in Ukraine in 2015,” said John Hultquist, who analyzed both incidents while at iSight Partners, a cyber-intelligence firm now owned by FireEye, where he is director of intelligence analysis. Hultquist’s team had dubbed the group Sandworm.

“We believe that Sandworm is tied in some way to the Russian government — whether they’re contractors or actual government officials, we’re not sure,” he said. “We believe they are linked to the security services.”

Sandworm and Electrum may be the same group or two separate groups working within the same organization, but the forensic evidence shows they are related, said Robert M. Lee, chief executive of Dragos.

The Department of Homeland Security, which works with the owners of the nation’s critical infrastructure systems, did not respond to a request for comment Sunday.

Energy-sector experts said that the new malware is cause for concern, but that the industry is seeking to develop ways to disrupt attackers who breach their systems, including documented access to U.S. utility control rooms in prior incidents.

“U.S. utilities have been enhancing their cybersecurity, but attacker tools like this one pose a very real risk to reliable operation of power systems,” said Michael J. Assante, who worked at Idaho National Labs and is a former chief security officer of the North American Electric Reliability Corporation, where he oversaw the rollout of industry cybersecurity standards.

CrashOverride is only the second instance of malware specifically tailored to disrupt or destroy industrial control systems. Stuxnet, the worm created by the United States and Israel to disrupt Iran’s nuclear capability, was an advanced military-grade weapon designed to affect centrifuges that enrich uranium.

In 2015, the Russians used malware to gain access to the power supply network in western Ukraine, but it was hackers at the keyboards who remotely manipulated the control systems to cause the blackout — not the malware itself, Hultquist said.

With CrashOverride, “what is particularly alarming . . . is that it is all part of a larger framework,” said Dan Gunter, a senior threat hunter for Dragos.

The malware is like a Swiss Army knife, where you flip open the tool you need and where different tools can be added to achieve different effects, Gunter said.

Theoretically, the malware can be modified to attack different types of industrial control systems, such as water and gas. However, the adversary has not demonstrated that level of sophistication, Lee said.

Still, the attackers probably had experts and resources available not only to develop the framework but also to test it, Gunter said. “This speaks to a larger effort often associated with nation-state or highly funded team operations.”

One of the most insidious tools in CrashOverride manipulates the settings on electric power control systems. It scans for critical components that operate circuit breakers and opens the circuit breakers, which stops the flow of electricity. It continues to keep them open even if a grid operator tries to close them, creating a sustained power outage.

The malware also has a “wiper” component that erases the software on the computer system that controls the circuit breakers, forcing the grid operator to revert to manual operations, which means driving to the substation to restore power.

With this malware, the attacker can target multiple locations with a “time bomb” functionality and set the malware to trigger simultaneously, Lee said. That could create outages in different areas at the same time.

The outages would last a few hours and probably not more than a couple of days, Lee said. That is because the U.S. electric industry has trained its operators to handle disruptions caused by large storms, alongside a renewed focus on protecting the grid in response to recent alerts. “They’re used to having to restore power with manual operations,” he said.

So although the malware is “a significant leap forward in tradecraft, it’s also not a doomsday scenario,” he said.

The malware samples were first obtained by ESET, a Slovakian research firm, which shared some of them with Dragos. ESET has dubbed the malware Industroyer.

 

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Clean energy stored in electric vehicles to power buildings

Vehicle-to-Grid (V2G) enables bidirectional charging, letting EV batteries supply smart grid services to large buildings, support renewable energy integration, reduce battery degradation, and optimize demand response for efficient, resilient power management.

 

Key Points

Vehicle-to-Grid (V2G) is bidirectional EV charging that feeds the grid and buildings while protecting battery health.

✅ Uses idle EVs to power buildings and support renewables

✅ Smart algorithms minimize lithium-ion battery degradation

✅ Provides grid services, demand response, and peak shaving

 

Stored energy from electric vehicles (EVs) can be used to power large buildings -- creating new possibilities for the future of smart, renewable energy -- thanks to ground-breaking battery research from WMG at the University of Warwick.

Dr Kotub Uddin, with colleagues from WMG's Energy and Electrical Systems group and Jaguar Land Rover, has demonstrated that vehicle-to-grid (V2G) technology can be intelligently utilised to take enough energy from idle EV batteries to be pumped into the grid and power buildings -- without damaging the batteries.

This new research into the potentials of V2G shows that it could actually improve vehicle battery life by around ten percent over a year.

For two years, Dr Uddin's team analysed some of the world's most advanced lithium ion batteries used in commercially available EVs -- and created one of the most accurate battery degradation models existing in the public domain -- to predict battery capacity and power fade over time, under various ageing acceleration factors -- including temperature, state of charge, current and depth of discharge.

Using this validated degradation model, Dr Uddin developed a 'smart grid' algorithm, which supports grid coordination and intelligently calculates how much energy a vehicle requires to carry out daily journeys, and -- crucially -- how much energy can be taken from its battery without negatively affecting it, or even improving its longevity.

The researchers used their 'smart grid' algorithm to see if they could power WMG's International Digital Laboratory -- a large, busy building which contains a 100-seater auditorium, two electrical laboratories, teaching laboratories, meeting rooms, and houses approximately 360 staff -- with vehicle-to-building charging from EVs parked on the University of Warwick campus.

They worked out that the number of EVs parked on the campus (around 2.1% of cars, in line with the UK market share of EVs) could spare the energy to power this building, acting as capacity on wheels for electricity networks -- and that in doing so, capacity fade in participant EV batteries would be reduced by up to 9.1%, and power fade by up to 12.1% over a year.

It has previously been thought that extracting energy from EVs with V2G technology causes their lithium ion batteries to degrade more rapidly.

Dr Uddin's group (along with collaborators from Jaguar Land Rover) have proved, however, that battery degradation is more complex -- and this complexity, in operation, can be exploited to improve a battery's lifetime.

Given that battery degradation is dependent on calendar age, capacity throughput, temperature, state of charge, current and depth of discharge, V2G is an effective tool that can be used to optimise a battery's conditions such that degradation is minimised. Hence, taking excess energy from an idle EV to power the grid actually keeps the battery healthier for longer.

Dr Uddin commented on the research:

"These findings reinforce the attractiveness of vehicle-to-grid technologies to automotive Original Equipment Manufacturers: not only is vehicle-to-grid an effective solution for grid support -- and subsequently a tidy revenue stream -- but we have shown that there is a real possibility of extending the lifetime of traction batteries in tandem.

"The results are also appealing to policy makers interested in grid decarbonisation and addressing grid challenges from rising EVs across power systems."

The research, 'On the possibility of extending the lifetime of lithium-ion batteries through optimal V2G facilitated by an integrated vehicle and smart-grid system' is published in Energy.

It was funded by the Engineering and Physical Sciences Research Council and the WMG centre High Value Manufacturing Catapult, in partnership with Jaguar Land Rover.

 

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San Diego utility offers $10,000 off Nissan Leaf, BMW i3 electric cars

San Diego Gas & Electric EV incentives deliver $10,000 utility discounts plus a $200 EV Climate Credit, stackable with California rebates and federal tax credits on BMW i3 and Nissan Leaf purchases through participating dealers.

 

Key Points

Utility-backed rebates that cut EV purchase costs and stack with California and federal tax credits for added savings.

✅ $10,000 off BMW i3 or Nissan Leaf via SDG&E partner dealers

✅ Stack with $7,500 federal and up to $4,500 California rebates

✅ $200 annual EV Climate Credit for eligible account holders

 

For southern California residents, it's an excellent time to start considering the purchase of a BMW i3 or Nissan Leaf electric car as EV sales top 20% in California today.

San Diego Gas & Electric has joined a host of other utility companies in the state in offering incentives towards the purchase of an i3 or a Leaf as part of broader efforts to pursue EV grid stability initiatives in California.

In total, the incentives slash $10,000 from the purchase price of either electric car, and an annual $200 credit to reduce the buyer's electricity bill is included through the EV Climate Credit program, which can complement home solar and battery options for some households.

SDG&E's incentives may be enough to sway some customers into either electric car, but there's better news: the rebates can be combined with state and federal incentives.

The state of California offers a $4,500 purchase rebate for qualified low-income applicants, while others are eligible for $2,500

Additionally, the federal government income-tax credit of up to $7,500 can bring the additional incentives to $10,000 on top of the utility's $10,000.

While the federal and state incentives are subject to qualifications and paperwork established by the two governments, the utility company's program is much more straight forward.

SDG&E simply asks a customer to provide a copy of their utility bill and a discount flyer to any participating BMW or Nissan dealership.

Additional buyers who live in the same household as the utility's primary account holder are also eligible for the incentives, although proof of residency is required.

Nissan is likely funding some of the generous incentives to clear out remaining first-generation Nissan Leafs.

The 2018 Nissan Leaf will be revealed next month and is expected to offer a choice of two battery packs—one of which should be rated at 200 miles of range or more.

SDG&E joins Southern California Edison as the latest utility company to offer discounts on electric cars as California aims for widespread electrification and will need a much bigger grid to support it, though SCE has offered just $450 towards a purchase.

However, the $450 incentive can be applied to new and used electric cars.

Up north, California utility company Pacific Gas & Electric offers $500 towards the purchase of an electric car as well, and is among utilities plotting a bullish course for EV charging infrastructure across the state today.

Two Hawaiian utilities—Kaua'i Island Utility Cooperative and the Hawaiian Electric Company—offered $10,000 rebates similar to those in San Diego from this past January through March.

Those rebates once again were destined for the Nissan Leaf.

SDG&E's program runs through September 30, 2017, or while supplies of the BMW i3 and Nissan Leaf last at participating local dealers.

 

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EPA moves to rewrite limits for coal power plant wastewater

EPA Wastewater Rule Rollback signals a move to rewrite 2015 Clean Water Act guidelines for coal-fired power plants, easing wastewater rules as heavy metals, mercury, lead, arsenic, and selenium threaten rivers, lakes, public health.

 

Key Points

A planned EPA rewrite of 2015 wastewater limits for coal plants, weakening protections against toxic heavy metals.

✅ Targets 2015 Clean Water Act wastewater guidelines

✅ Affects coal-fired steam electric power plants

✅ Raises risks from mercury, lead, arsenic, selenium

 

The Environmental Protection Agency says it plans to scrap an Obama-era measure limiting water pollution from coal-fired power plants, mirroring moves to replace the Clean Power Plan elsewhere in power-sector policy.

A letter from EPA Administrator Scott Pruitt released Monday as part of a legal appeal and amid a broader rewrite of NEPA rules said he will seek to revise the 2015 guidelines mandating increased treatment for wastewater from steam electric power-generating plants.

Acting at the behest of energy groups and electric utilities who opposed the stricter standards, Pruitt first moved in April to delay implementation of the new guidelines. The wastewater flushed from the coal-fired plants into rivers and lakes typically contains traces of such highly toxic heavy metals as lead, arsenic, mercury and selenium.

“After carefully considering your petitions, I have decided that it is appropriate and in the public interest to conduct a rulemaking to potentially revise (the regulations),” Pruitt wrote in the letter addressed to the pro-industry Utility Water Act Group and the U.S. Small Business Administration.

Pruitt’s letter, dated Friday, was filed Monday with the Fifth Circuit U. S. Court of Appeals in New Orleans, which is hearing legal challenges of the wastewater rule. With Pruitt now moving to rewrite the standards, EPA has asked to court to freeze the legal fight.

While that process moves ahead, EPA’s existing guidelines from 1982 remian in effect. Those standards were set when far less was known about the detrimental impacts of even tiny levels of heavy metals on human health and aquatic life.

“Power plants are by far the largest offenders when it comes to dumping deadly toxics into our lakes and rivers,” said Thomas Cmar, a lawyer for the legal advocacy group Earthjustice. “It’s hard to believe that our government officials right now are so beholden to big business that they are willing to let power plants continue to dump lead, mercury, chromium and other dangerous chemicals into our water supply.”

EPA estimates that the 2015 rule, if implemented, would reduce power plant pollution, consistent with new pollution limits proposed for coal and gas plants, by about 1.4 billion pounds a year. Only about 12 per cent of the nation’s steam electric power plants would have to make new investments to meet the higher standards, according to the agency.

Utilities would need to spend about $480 million on new wastewater treatment systems, resulting in about $500 million in estimated public benefits, such as fewer incidents of cancer and childhood developmental defects.

 

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Sparking change: what Tesla's Model 3 could mean for electric utilities

EV Opportunity for Utilities spans EV charging infrastructure, grid modernization, demand response, time-of-use rates, and customer engagement, enabling predictable load growth, flexible charging, and stronger utility branding amid electrification and resilience challenges.

 

Key Points

It is the strategy to leverage EV adoption for load growth, grid flexibility, and branded charging services.

✅ Monetizes EV load via TOU rates, managed charging, and V2G.

✅ Uses rate-based infrastructure to expand equitable charging access.

✅ Enhances resilience and DER integration through smart grid upgrades.

 

Tesla recently announced delivery of the first 30 production units of its Model 3 electric vehicle (EV). EV technology has generated plenty of buzz in the electric utility industry over the past decade and, with last week’s announcement, it would appear that projections of a significant market presence for EVs could give way to rapid growth.

Tesla’s announcement could not have come at a more critical time for utilities, which face unprecedented challenges. For the past 15 years, utilities have been grappling with increasingly frequent “100-year storms,” including hurricanes, snowstorms and windstorms, underscoring the reality that the grid’s aging infrastructure is not fit to withstand increasingly extreme weather, along with other threats, such as cyber attacks.

Coupled with flat or declining load growth, changing regulations, increasing customer demand, and new technology penetration, these challenges have given the electric utility industry good reason to describe its future as “threatened.” These trends, each exacerbating the others, mean essentially that utilities can no longer rely on traditional ways of doing business.

EVs have significant potential to help relieve the industry’s pessimistic outlook. This article will explore what EV growth could mean for utilities and how they can begin establishing critical foundations today to help ensure their ability to exploit this opportunity.

 

The opportunity

At the Bloomberg New Energy Finance (BNEF) Global Summit 2017, BNEF Advisory Board Chairman Michael Liebreich announced the group’s prediction that electric vehicles will comprise 35-47 percent of new vehicle sales globally by 2040.

U.S. utilities have good reason to be optimistic about this potential new revenue source, as EV-driven demand growth could be substantial according to federal lab analyses. If all 236 million gas-powered cars in the U.S. — average miles driven per year: 12,000 — were replaced with electric vehicles, which travel an average of 100 miles on 34 kWh, they would require 956 billion kWh each year. At a national average cost of $0.12 / kWh, the incremental energy sold by utilities in the U.S. would bring in around $115 billion per year in new revenues. A variety of factors could increase or decrease this number, but it still represents an attractive opportunity for the utility sector.

Capturing this burgeoning market is not simply a matter of increased demand; it will also require utilities to be predictable, adaptable and brandable. Moreover, while the aggregate increase in demand might be only 3-4 percent, demand can come as a flexible and adaptable load through targeted programming. Also, if utilities target the appropriate customer groups, they can brand themselves as the providers of choice for EV charging. The power of stronger branding, in a sector that’s experiencing significant third-party encroachment, could be critical to the ongoing financial health of U.S. utilities.

Many utilities are already keenly aware of the EV opportunity and are speeding down this road (no pun intended) as part of their plans for utility business model reinvention. Following are several questions to be asked when evaluating the EV opportunity.

 

Is the EV opportunity feasible with today’s existing grid?

According to a study conducted by the U.S. Department of Energy’s Pacific Northwest National Laboratory, the grid is already capable of supporting more than 150 million pure electric vehicles, even as electric cars could challenge state grids in the years ahead, a number equal to at least 63 percent of all gas-powered cars on the road today. This is significant, considering that a single EV plugged into a Level 2 charger can double a home’s peak electricity demand. Assuming all 236 million car owners eventually convert to EVs, utilities will need to increase grid capacity. However, today’s grid already has the capacity to accommodate the most optimistic prediction of 35-47 percent EV penetration by 2040, which is great news.

 

Should the EV opportunity be owned by utilities?

There’s significant ongoing debate among regulators and consumer advocacy groups as to whether utilities should own the EV charging infrastructure, with fights for control over charging reflecting broader market concerns today. Those who are opposed to this believe that the utilities will have an unfair pricing advantage that will inhibit competition. Similarly, if the infrastructure is incorporated into the rate base, those who do not own electric vehicles would be subsidizing the cost for those who do.

If the country is going to meet the future demands of electric cars, the charging infrastructure and power grid will need help, and electric utilities are in the best position to address the problem, as states like California explore EVs for grid stability through utility-led initiatives that can scale. By rate basing the charging infrastructure, utilities can provide charging services to a wider range of customers. This would not favor one economic group over another, which many fear would happen if the private sector were to control the EV charging market.

 

If you build it, will they come?

At this point, we can conclude that growth in EV market penetration is a tremendous opportunity for utilities, one that’s most advantageous to electricity customers if utilities own some, if not all, of the charging infrastructure. The question is, if you build it, will they come — and what are the consequences if they don’t?

With any new technology, there’s always a debate centered around adoption timing — in this case, whether to build the infrastructure ahead of demand for EV or wait for adoption to spike. Either choice could have disastrous consequences if not considered properly. If utilities wait for the adoption to spike, their lack of EV charging infrastructure could stunt the growth of the EV sector and leave an opening for third-party providers. Moreover, waiting too long will inhibit GHG emissions reduction efforts and generally complicate EV technology adoption. On the other hand, building too soon could lead to costly stranded assets. Both problems are rooted in the inability to control adoption timing, and, until recently, utilities didn’t have the means or the savvy to influence adoption directly.

 

How should utilities prepare for the EV?

Beyond the challenges of developing the hardware, partnerships and operational programs to accommodate EV, including leveraging energy storage and mobile chargers for added flexibility, influencing the adoption of the infrastructure will be a large part of the challenge. A compelling solution to this problem is to develop an engaged customer base.

A more engaged customer base will enable utilities to brand themselves as preferred EV infrastructure providers and, similarly, empower them to influence the adoption rate. There are five key factors in any sector that influence innovation adoption:

  1. Relative advantage – how improved an innovation is over the previous generation.

  2. Compatibility – the level of compatibility an innovation has with an individual’s life.

  3. Complexity – if the innovation is to difficult to use, individuals will not likely adopt it.

  4. Trialability – how easily an innovation can be experimented with as it’s being adopted.

  5. Observability – the extent that an innovation is visible to others.

Although much of EV adoption will depend on the private vehicle sector influencing these five factors, there’s a huge opportunity for utilities to control the compatibility, complexity and observability of the EV. According to  “The New Energy Consumer: Unleashing Business Value in a Digital World,” utilities can influence customers’ EV adoption through digital customer engagement. Studies show that digitally engaged customers:

  • have stronger interest and greater likelihood to be early EV adopters;

  • are 16 percent more likely to purchase home-based electric vehicle charging stations and installation services;

  • are 17 percent more likely to sign up for financing for home-based electric vehicle charging stations; and

  • increase the adoption of consumer-focused programs.

These findings suggest that if utilities are going to seize the full potential of the EV opportunity, they must start engaging customers now so they can appropriately influence the timing and branding of EV charging assets.

 

How can utilities engage consumers in preparation?

If utilities establish the groundwork to engage customers effectively, they can reduce the risks of waiting for an adoption spike and of building and investing in the asset too soon. To improve customer engagement, utilities need to:

  1. Change their customer conversations from bills, kWh, and outages, to personalized, interesting topics, communicated at appropriate intervals and via appropriate communication channels, to gain customers’ attention.

  2. Establish their roles as trusted advisors by presenting useful, personalized recommendations that benefit customers. These tips should change dynamically with changing customer behavior, or they risk becoming stagnant and redundant, thereby causing customers to lose interest.

  3. Convert the perception of the utility as a monopolistic, inflexible entity to a desirable, consumer-oriented brand through appropriate EV marketing.

It’s critical to understand that this type of engagement strategy doesn’t even have to provide EV-specific messaging at first. It can start by engaging customers through topics that are relevant and unique, through established or evolving customer-facing programs, such as EE, BDR, TOU, HER.

As lines of communication open up between utility and users, utilities can begin to understand their customers’ energy habits on a more granular level. This intelligence can be used by business analysts to help educate program developers on the optimal EV program timing. For example, as customers become interested in services in which EV owners typically enlist, utilities can target them for EV program marketing. As the number of these customers grows, the window for program development opens, and their levels of interest can be used to inform program and marketing timelines.

While all this may seem like an added nuisance to an EV asset development strategy, there’s significant risk of losing this new asset to third-party providers. This is a much greater burden to utilities than spending the time to properly own the EV opportunity.

 

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