ChinaÂ’s BYD takes aim at U.S. EV market


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BYD e6 North American launch signals a first for Chinese automakers, bringing a full-size electric car with 205-mile range, 87 mph top speed, home charging, and planned charging infrastructure to the competitive U.S. EV market.

 

Top Insights

It is BYD's planned 2010 entry into the U.S. EV market with the e6, a 205-mile electric sedan and charging network plans.

  • First Chinese automaker targeting U.S. car market
  • e6 range up to 205 miles; top speed 87 mph
  • 0-60 mph under 14 seconds; one-third operating cost

 

China's Build Your Dreams Auto took aim at the U.S. market with the unveiling of a four-door electric car at the Detroit auto show.

 

BYD aims to have the e6 ready for sale in North America by the end of 2010, which would make it the first Chinese automaker to enter the highly competitive market.

"As a major developer and manufacturer of electric vehicles, including EV batteries production at scale, BYD is devoted to creating safe, efficient and affordable electric vehicles," said Henry Li, general manager of BYD Auto Trade Export.

The full-sized, four-door electric vehicle offers a maximum range of 205 miles, a maximum speed of 87 miles per hour, an acceleration from zero to 60 of less than 14 seconds and operates at a third of the cost of a comparable gasoline vehicle, Li said.

It would be powered with a home charging station and BYD also hopes to establish a network of charging poles at offices, stores and standalone stations.

BYD is China's fourth largest automaker and, while another Chinese automaker pursues hybrids, sold 450,000 vehicles there in 2009, a 180 percent increase from a year earlier.

It aims to sell 800,000 vehicles in China this year and to become the nation's largest automaker in 2015, expecting big EV profits by 2015 as the market matures.

BYD hopes to eventually establish research and development and manufacturing facilities in the United States, Li said at a press conference.

The automaker is still working on establishing a U.S. sales network in the United States.

 

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