UK Electric Vehicle Sales Surge to Record High


Electric Vehicle Sales UK Surge

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UK electric vehicle sales reached a record high in September, with battery and hybrid cars making up over half of new registrations. SMMT credits carmaker discounts, new models, and a £3,750 EV grant for driving strong demand across the UK market.

 

Why are UK Electric Vehicle Sales Surging to a Record High?

UK electric vehicle sales are surging to a record high because automakers are offering major discounts, more models are available than ever, and the government’s new £3,750 EV grant is making electric cars more affordable and appealing to both fleets and private buyers.

✅ BEV sales up nearly one-third in September

✅ Over half of all new cars are now electrified

✅ £3,750 EV grants boost consumer confidence

 

Electric vehicle (EV) sales in the United Kingdom reached a record high last month, marking a significant milestone in the country’s transition to cleaner transportation. According to the latest figures from the Society of Motor Manufacturers and Traders (SMMT), sales of pure battery electric vehicles (BEVs) surged by nearly one-third to 72,779 units in September, while plug-in hybrid registrations grew even faster.

The combined total of fully electric and hybrid vehicles accounted for more than half of all new car registrations, underscoring the growing appeal of electrified transport, alongside global EV market growth, among both businesses and private consumers. In total, 312,887 new vehicles were registered across the country — the strongest September performance since 2020, according to SMMT data.

SMMT chief executive Mike Hawes said the surge in electrified vehicle sales showed that “electrified vehicles are powering market growth after a sluggish summer.” He credited carmaker incentives, a wider choice of models, and government support for helping accelerate adoption, though U.S. EV market share dipped in Q1 2024 by comparison. “Industry investment in electric vehicles is paying off,” Hawes added, even as he acknowledged that “consumer demand still trails ambition.”

The UK government’s new electric car grant scheme has played a significant role in the rebound. The program offers buyers discounts of up to £3,750 on eligible EVs priced under £37,000. So far, more than 20,000 motorists have benefited, with 36 models approved for reductions of at least £1,500. Participating manufacturers include Ford, Toyota, Vauxhall, and Citroën.

Ian Plummer, chief commercial officer at Autotrader, said the grant had given a “real lift to the market,” echoing fuel-crisis EV inquiry surge in the UK. He noted that “since July, enquiries for new electric vehicles on Autotrader are up by almost 50%. For models eligible for the grant, interest has more than doubled.”

While the majority of BEVs — about 71.4% — were purchased by companies and fleets, the number of private buyers has also been increasing. Zero-emission vehicles now account for more than one in five (22.1%) new car registrations so far in 2025, similar to France’s 20% EV share record, highlighting the growing mainstream appeal of electric mobility.

The surge comes amid a challenging backdrop for the automotive sector, even as U.S. EV sales soared into 2024 across the Atlantic. The UK car industry is still reeling from the effects of US trade tariffs and recent disruptions, such as Jaguar Land Rover’s production shutdown following a cyberattack. Despite these hurdles, the strong September figures have boosted confidence in the industry’s recovery trajectory, and EU EV share grew during lockdown months offers precedent for resilience.

Among individual models, the Kia Sportage, Ford Puma, and Nissan Qashqai led overall sales, while two Chinese vehicles — the Jaecoo 7 and BYD Seal U — entered the top ten, reflecting China’s growing footprint in the UK market. Analysts say the arrival of competitively priced Chinese EVs could further intensify competition and drive prices lower for consumers.

With electrified vehicles now dominating new registrations and fresh government incentives in place, industry observers believe the UK is gaining momentum toward its long-term net-zero goals. The challenge, however, remains converting business fleet enthusiasm into sustained private-buyer confidence through affordable models, with UK consumer price concerns still a factor, reliable charging infrastructure, and continued policy support.

 

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France Hits Record: 20% Of Market Buys Electric Cars

France Plug-In Electric Car Sales September 2023 show rapid EV adoption: 45,872 plug-ins, 30% market share, BEV 19.6%, PHEV 10.2%, with Tesla Model Y leading registrations amid sustained year-over-year growth.

 

Key Points

France registered 45,872 plug-ins in September 2023, a 30% share, with BEVs at 19.6% and PHEVs at 10.2%.

✅ Tesla Model Y led BEVs with 5,035 registrations in September

✅ YTD plug-in share 25%; BEV 15.9%, PHEV 9.1% across passenger cars

✅ Total market up 9% YoY to 153,916; plug-ins up 35% YoY

 

New passenger car registrations in France increased in September by nine percent year-over-year to 153,916, mirroring global EV market growth trends, taking the year-to-date total to 1,286,247 (up 16 percent year-over-year).

The market has been expanding every month this year (recovering slightly from the 2020-2022 collapse and the period when EU EV share grew during lockdowns across the bloc) and also is becoming more and more electrifying thanks to increasing plug-in electric car sales.

According to L’Avere-France, last month 45,872 new passenger plug-in electric cars were registered in France (35 percent more than a year ago), which represented almost 30 percent of the market, aligning with the view that the age of electric cars is arriving ahead of schedule. That's a new record share for rechargeable cars and a noticeable jump compared to just over 24 percent a year ago.

What's even more impressive is that passenger all-electric car registrations increased to over 30,000 (up 34 percent year-over-year), taking a record share of 19.6 percent of the market. That's basically one in five new cars sold, and in the U.S., plug-ins logged 19 billion electric miles in 2021 as a benchmark.

Plug-in hybrids are also growing (up 35% year-over-year), and with 15,699 units sold, accounted for 10.2 percent of the market (a near record value).


Plug-in car sales in France – September 2023

So far this year, more than 341,000 new plug-in electric vehicles have been registered in France, including over 321,000 passenger plug-in cars (25 percent of the market), while in the U.S., EV sales are soaring into 2024 as well.

Plug-in car registrations year-to-date (YOY change):

  • Passenger BEVs: 204,616 (up 45%) and 15.9% market share
  • Passenger PHEVs: 116,446 (up 31%) and 9.1% market share
  • Total passenger plug-ins: 321,062 (up 40%) and 25% market share
  • Light commercial BEVs: 20,292 (up 111%)
  • Light commercial PHEVs: 281 (down 38%)
  • Total plug-ins: 341,635 (up 43%)

For reference, in 2022, more than 346,000 new plug-in electric vehicles were registered in France (including almost 330,000 passenger cars, which was 21.5 percent of the market).

We can already tell that the year 2023 will be very positive for electrification in France, with a potential to reach 450,000 units or so, though new EV incentive rules could reshape the competitive landscape.


Models
In terms of individual models, the Tesla Model Y again was the most registered BEV with 5,035 new registrations in September. This spectacular result enabled the Model Y to become the fifth best-selling model in the country last month (Tesla, as a brand, was seventh).

The other best-selling models are usually small city cars - Peugeot e-208 (3,924), Dacia Spring (2,514), Fiat 500 electric (2,296), and MG4 (1,945), amid measures discouraging Chinese EVs in France. Meanwhile, the best-selling electric Renault - the Megane-e - was outside the top five BEVs, which reveals to us how much has changed since the Renault Zoe times.

After the first nine months of the year, the top three BEVs are the Tesla Model Y (27,458), Dacia Spring (21,103), and Peugeot e-208 (19,074), slightly ahead of the Fiat 500 electric (17,441).

 

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Shanghai Electric Signs Agreement to Launch PEM Hydrogen Production Technology R&D Center, Empowering Green Hydrogen Development in China

Shanghai Electric PEM Hydrogen R&D Center advances green hydrogen via PEM electrolysis, modular megawatt electrolyzers, zero carbon production, and full-chain industrial applications, accelerating decarbonization, clean energy integration, and hydrogen economy scale-up across China.

 

Key Points

A joint R&D hub advancing PEM electrolysis, modular megawatt systems, and green hydrogen industrialization.

✅ Megawatt modular PEM electrolyzer design and system integration

✅ Zero-carbon hydrogen targeting mobility, chemicals, and power

✅ Full-chain collaboration from R&D to EPC and demonstration projects

 

Shanghai Electric has reached an agreement with the Dalian Institute of Chemical Physics of the Chinese Academy of Sciences (the "Dalian Institute") to inaugurate the Proton Exchange Membrane (PEM) Hydrogen Production Technology R&D Center on March 4. The two parties signed a project cooperation agreement on Megawatt Modular and High-Efficiency PEM Hydrogen Production Equipment and System Development, marking an important step forward for Shanghai Electric in the field of hydrogen energy.

As one of China's largest energy equipment manufacturers, Shanghai Electric is at the forefront in the development of green hydrogen as part of China's clean energy drive. During this year's Two Sessions, the 14th Five-Year Plan was actively discussed, in which green hydrogen features prominently, and Shell's 2060 electricity forecast underscores the scale of electrification. With strong government support and widespread industry interest, 2021 is emerging as Year Zero for the hydrogen energy industry.

Currently, Shanghai Electric and the Dalian Institute have reached a preliminary agreement on the industrial development path for new energy power generation and electrolyzed water hydrogen production. As part of the cooperation, both will also continue to enhance the transformational potential of PEM electrolyzed water hydrogen production, accelerate the development of competitive PEM electrolyzed hydrogen products, and promote industrial applications and scenarios, drawing on projects like Japan's large H2 energy system to inform deployment. Moreover, they will continue to carry out in-depth cooperation across the entire hydrogen energy industry chain to accelerate overall industrialization.

Hydrogen energy boasts the biggest potential of all the current forms of clean energy, and the key to its development lies in its production. At present, hydrogen production primarily stems from fossil fuels, industrial by-product hydrogen recovery and purification, and production by water electrolysis. These processes result in significant carbon emissions. The rapid development of PEM water electrolysis equipment worldwide in recent years has enabled current technologies to achieve zero carbon emissions, effectively realizing green, clean hydrogen. This breakthrough will be instrumental in helping China achieve its carbon peak and carbon-neutrality goals.

The market potential for hydrogen production from electrolyzed water is therefore massive. Forecasts indicate that, by 2050, hydrogen energy will account for approximately 10% of China's energy market, with demand reaching 60 million tons and annual output value exceeding RMB 10 trillion. The Hydrogen: Tracking Energy Integration report released by the International Energy Agency in June 2020 notes that the number of global electrolysis hydrogen production projects and installed capacity have both increased significantly, with output skyrocketing from 1 MW in 2010 to more than 25 MW in 2019. Much of the excitement comes from hydrogen's potential to join the ranks of natural gas as an energy resource that plays a pivotal role in international trade, as seen in Germany's call for hydrogen-ready power plants shaping future power systems, with the possibility of even replacing it one day. In PwC's 2020 The Dawn of Green Hydrogen report, the advisory predicts that experimental hydrogen will reach 530 million tons by mid-century.

Shanghai Electric set its focus on hydrogen energy years ago, given its major potential for growth as one of the new energy technologies of the future and, in particular, its ability to power new energy vehicles. In 2016, the Central Research Institute of Shanghai Electric began to invest in R&D for key fuel cell systems and stack technologies. In 2020, Shanghai Electric's independently-developed fuel cell engine, which boasts a power capacity of 66 kW and can start in cold temperature environments of as low as -30°C, passed the inspection test of the National Motor Vehicle Product Quality Inspection Center. It adopts Shanghai Electric's proprietary hydrogen circulation system, which delivers strong power and impressive endurance, with the potential to replace gasoline and diesel engines in commercial vehicles.

As the technology matures, hydrogen has entered a stage of accelerated industrialization, with international moves such as Egypt's hydrogen MoU with Eni signaling broader momentum. Shanghai Electric is leveraging the opportunities to propel its development and the green energy transformation. As part of these efforts, Shanghai Electric established a Hydrogen Energy Division in 2020 to further accelerate the development and bring about a new era of green, clean energy.

As one of the largest energy equipment manufacturing companies in China, Shanghai Electric, with its capability for project development, marketing, investment and financing and engineering, procurement and construction (EPC), continues to accelerate the development and innovation of new energy. The Company has a synergistic foundation and resource advantages across the industrial chain from upstream power generation, including China's nuclear energy development efforts, to downstream chemical metallurgy. The combined elements will accelerate the pace of Shanghai Electric's entry into the field of hydrogen production.

Currently, Shanghai Electric has deployed a number of leading green hydrogen integrated energy industry demonstration projects in Ningdong Base, one of China's four modern coal chemical industry demonstration zones. Among them, the Ningdong Energy Base "source-grid-load-storage-hydrogen" project integrates renewable energy generation, energy storage, hydrogen production from electrolysis, and the entire industrial chain of green chemical/metallurgy, where applications like green steel production in Germany illustrate heavy-industry decarbonization.

In December 2020, Shanghai Electric inked a cooperation agreement to develop a "source-grid-load-storage-hydrogen" energy project in Otog Front Banner, Inner Mongolia. Equipped with large-scale electrochemical energy storage and technologies such as compressed air energy storage options, the project will build a massive new energy power generation base and help the region to achieve efficient cold, heat, electricity, steam and hydrogen energy supply.

 

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AZ goes EV: Rate of electric car ownership relatively high in Arizona

Arizona Electric Vehicle Ownership is surging, led by EV adoption, charging stations growth, state incentives, and local manufacturers; yet rural infrastructure gaps and limited fast-charging plugs remain key barriers to convenient, statewide electrification.

 

Key Points

Arizona Electric Vehicle Ownership shows rising EV adoption and incentives, but rural fast-charging access still lags.

✅ 28,770 EVs registered; sixth per 1,000 residents statewide

✅ 385 fast chargers; 1,448 Level 2 plugs; many not 24/7

✅ Incentives: lower registration, HOV access, utility rebates

 

For a mostly red state, Arizona has a lot of blue-state company when it comes to states ranked by electric vehicle ownership, according to recent government data.

Arizona had 28,770 registered electric vehicles as of June, according to the U.S. Department of Energy's Alternative Fuels Data Center, the seventh-highest number among states. When ownership is measured per 1,000 residents, Arizona inches up a notch to sixth place, with just over four electric vehicles per 1,000 people.

That rate put Arizona just behind Oregon and Colorado and just ahead of Nevada and Vermont. California was in the lead by far, with California's EV and charging lead reflected in 425,300 registered electric vehicles, or one for every 10.7 residents.

Arizona EV enthusiasts welcomed the ranking, which they said they have seen reflected in steady increases in group membership, but said the state can do better, even amid soaring U.S. EV sales this year.

"Arizona is growing by leaps and bounds in major areas, but still struggling out there in the hinterlands," said Jerry Asher, vice president of the Tucson Electric Vehicle Association.

He and others said the biggest challenge in Arizona, as in much of the country, is the lack of readily available charging stations for electric vehicles.

Currently, there are 385 public fast-charging plugs and 1,448 non-fast-charging plugs in the state, where charging networks compete to expand access, said Diane Brown, executive director with the Arizona Public Interest Research Group Education Fund. And many of those "are not available 24 hours a day, often making EV charging less convenient to the public," she said.

And in order for the state to hit 10% EV ownership by 2030, one scenario outlined by Arizona PIRG, the number of charging stations would need to grow significantly.

"According to the Arizona PIRG Education Fund, to support a future in which 10% of Arizona's vehicles are EVs – a conservative target for 2030 – Arizona will need more than 1,098 fast-charging plugs and 14,888 Level 2 plugs," Brown said.

This will require local, state and federal policies, as EVs challenge state power grids, to make "EV charging accessible, affordable, and easy," she said.

But advocates said there are several things working in their favor, even as an EV boom tests charging capacity across the country today. Jim Stack, president of the Phoenix Electric Auto Association, said many of the current plug-ins charging stations are at stores and libraries, places "where you would stop anyway."

"We have a good charging infrastructure and it keeps getting better," Stack said.

One way Asher said Arizona could be more EV-friendly would be to add charging stations at hotels, RV parks and shopping centers. In Tucson, he said, the Culinary Dropout and Jersey Mike's restaurants have already begun offering free electric vehicle charging to customers, Asher said.

While they push for more charging infrastructure, advocates said improving technology and lower vehicle expenses are on their side, as post-2021 electricity trends reshape costs, helping to sway more Arizonans to purchase an electric vehicle in recent years.

"The batteries are getting better and lower in cost as well as longer-lasting," Stack said. He said an EV uses about 50 cents of electricity to cover the same number of miles a gas-burning car gets from a gallon of gas – currently selling for $3.12 a gallon in Arizona, according to AAA.

In addition, the state is offering incentives to electric vehicle buyers.

"In AZ we get reduced registration on electric vehicles," Stack said. "It's about $15 a year compared to $300-700 a year for gas and diesel cars."

Electric vehicle owners also "get 24/7 access to HOV lanes, even with one person," he said. And utilities like Tucson Electric Power offer rebates and incentives for home charging stations, according to a report by the National Conference of State Legislatures, and neighboring New Mexico's EV benefits underscore potential economic gains for the region.

Stack also noted that Arizona is now home to three eclectic vehicle manufacturers: Lucid, which makes cars in Casa Grande, Nikola, which makes trucks in Phoenix and Coolidge, and Electra Meccanica, which plans to build the three-wheeled SOLO commuter in Mesa.

"We get clear skies. No oil changes, no muffler work, no transmission, faster acceleration. No smog or smog tests," Stack said. "It's priceless."

 

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US: In 2021, Plug-Ins Traveled 19 Billion Miles On Electricity

US Plug-in EV Miles 2021 highlight BEV and PHEV growth, DOE and Argonne data, 19.1 billion electric miles, 6.1 TWh consumed, gasoline savings, rising market share, and battery capacity deployed across the US light-duty fleet.

 

Key Points

They represent 19.1 billion electric miles by US BEVs and PHEVs in 2021, consuming 6.1 TWh of electricity.

✅ 700 million gallons gasoline avoided in 2021

✅ $1.3 billion fuel cost savings estimated

✅ Cumulative 68 billion EV miles since 2010

 

Plug-in electric cars are gradually increasing their market share in the US (reaching about 4% in 2021), which starts to make an impact even as the U.S. EV market share saw a brief dip in Q1 2024.

The Department of Energy (DOE)’s Vehicle Technologies Office highlights in its latest weekly report that in 2021, plug-ins traveled some 19.1 billion miles (31 billion km) on electricity - all miles traveled in BEVs and the EV mode portion of miles traveled in PHEVs, underscoring grid impacts that could challenge state power grids as adoption grows.

This estimated distance of 19 billion miles is noticeably higher than in 2020 (nearly 13 billion miles), which indicates how quickly the electrification of driving progresses, with U.S. EV sales continuing to soar into 2024. BEVs noted a 57% year-over-year increase in EV miles, while PHEVs by 24% last year (mostly proportionally to sales increase).

According to Argonne National Laboratory's Assessment of Light-Duty Plug-in Electric Vehicles in the United States, 2010–2021, the cumulative distance covered by plug-in electric cars in the US (through December 2021) amounted to 68 billion miles (109 billion miles).

U.S. Department of Transportation, Federal Highway Administration, December 2021 Traffic Volume Trends, 2022.

The report estimates that over 2.1 million plug-in electric cars have been sold in the US through December 2021 (about 1.3 million all-electric and 0.8 million plug-in hybrids), equipped with a total of more than 110 GWh of batteries, even as EV sales remain behind gas cars in overall market share.

It's also estimated that 19.1 billion electric miles traveled in 2021 reduced the national gasoline consumption by 700 million gallons of gasoline or 0.54%.

On the other hand, plug-ins consumed some 6.1 terawatt-hours of electricity (6.1 TWh is 6,100 GWh), which sounds like almost 320 Wh/mile (200 Wh/km), aligning with projections that EVs could drive a rise in U.S. electricity demand over time.

The difference between the fuel cost and energy cost in 2021 is estimated at $1.3 billion, with Consumer Reports findings further supporting the total cost advantages.

Cumulatively, 68 billion electric miles since 2010 is worth about 2.5 billion gallons of gasoline. So, the cumulative savings already is several billion dollars.

Those are pretty amazing numbers and let's just imagine that electric cars are just starting to sell in high volume, a trend that mirrors global market growth seen over the past decade. Every year those numbers will be improving, thus tremendously changing the world that we know today.

 

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Aboitiz receives another award for financing for its Tiwi and Makban geothermal plant

AP Renewables Inc. Climate Bond Award recognizes Asia-Pacific project finance, with ADB and CNBC citing the first Climate Bond, geothermal refinancing in local currency, and CGIF-backed credit enhancement for emerging markets.

 

Key Points

An award for APRI's certified Climate Bond, highlighting ADB-backed financing and geothermal assets across Asia-Pacific.

✅ First Climate Bond for a single project in an emerging market

✅ ADB credit enhancement and CGIF risk participation

✅ Refinanced Tiwi and MakBan geothermal assets via local currency

 

The Asian Development Bank (ADB) and CNBC report having given the Best Project For Corporate Finance Transaction award to a the renewable energy arm of Aboitiz Power, AP Renewables Inc. (APRI), for its innovative and impactful solutions to key development challenges.

In March 2016, APRI issued a local currency bond equivalent to $225 million to refinance sponsor equity in Tiwi and MakBan. ADB said it provided a partial credit enhancement for the bond as well as a direct loan of $37.7 million, a model also seen in EIB long-term financing for Indian solar projects.

The bond issuance was the first Climate Bond—certified by the Climate Bond Initiative—in Asia and the Pacific and the first ever Climate Bond for a single project in an emerging market.

“The project reflects APRI’s commitment to renewable energy, as outlined in the IRENA report on decarbonising energy in the region,” ADB said in a statement posted on its website.

The project also received the 2016 Bond Deal of the Year by the Project Finance International magazine of Thomson Reuters, Asia Pacific Bond Deal of the Year from IJGlobal and the Best Renewable Deal of the Year by Alpha Southeast Asia, reflecting momentum alongside large-scale energy projects in New York reported elsewhere.

ADB’s credit enhancement was risk-participated by the Credit Guarantee Investment Facility (CGIF), a multilateral facility established by Asean + 3 governments and ADB to develop bond markets in the region.

APRI is a subsidiary of AboitizPower, one of Philippines’ biggest geothermal energy producers, and the IRENA study on the Philippines' electricity crisis provides broader context as it owns and operates the Tiwi and Makiling Banahaw (MakBan) geothermal facilities, the seventh and fourth largest geothermal power stations in the world, respectively.

“The awards exemplify the ever-growing importance of the private sector in implementing development work in the region,” ADB’s Private Sector Operations Department Director General Michael Barrow said.

“Our partners in the private sector provide unique solutions to development challenges — from financing to technical expertise — and today’s winners are perfect examples of that,” he added.

The awarding ceremony took place in Yokohama, Japan during an event co-hosted by CNBC and ADB at the 50th Annual Meeting of ADB’s Board of Governors.

The awards focus on highly developmental transactions and underline the important work ADB clients undertake in developing countries in Asia and the Pacific.

 

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Tesla’s Solar Installations Hit New Low, but Musk Predicts Huge Future for Energy Business

Tesla Q2 2020 earnings highlight resilient electric vehicles as production and deliveries outpace legacy automakers, while Gigafactory Austin advances, solar installations slump, and energy storage, Megapack, and free cash flow expand despite COVID-19 disruptions.

 

Key Points

Tesla posted a fourth consecutive profit, strong cash, EV resilience, solar slump, and rising energy storage.

✅ Fourth straight profit and $418M free cash flow

✅ EV output and deliveries fell just 5% year over year

✅ Solar hit record low; storage rose 61% to 419 MWh

 

Tesla survived the throes of the coronavirus pandemic relatively unscathed, chalking up its fourth sequential quarterly profit for the first time on Wednesday.

On the energy front, however, things were much more complicated: Tesla reported its worst-ever quarter for solar installations but huge growth in its battery business, amid expectations for cheaper, more powerful batteries expected in coming years. CEO Elon Musk nevertheless predicted the energy business will one day rival its car division in scale.

But today, Tesla's bottom line is all about electric vehicles, and the temporary halt of activity at Tesla's Fremont factory due to local health orders didn’t put much of a dent in vehicle production and delivery. Both figures declined 5 percent compared to the same quarter in 2019. In contrast, Q2 vehicle sales at legacy carmakers Ford, GM and Fiat Chrysler declined by one-third or more year-over-year, even as the U.S. EV market share dipped in early 2024 for context.

The costs of factory closures and a $101 million CEO award milestone for Elon Musk didn’t stop Tesla from achieving $418 million in free cash flow, a major improvement over the prior quarter. Cash and cash equivalents grew by $535 million to $8.6 billion during the quarter.


Musk praised his employees for “exceptional execution.” 

“There were so many challenges, too numerous to name, but they got it done,” he said on an investor call Wednesday.

Musk also confirmed that Tesla will build a new Gigafactory in Austin, Texas, five minutes from the airport. The 2,000-acre campus will abut the Colorado River and is “basically going to be an ecological paradise,” he said. The new Texas factory will build the Cybertruck, Semi, Model 3 and Model Y for the Eastern half of North America. Fremont, California will produce the S and X, and make Model 3 and Model Y for the West, in a state where EVs exceed 20% of sales according to recent data.

 

Return of the Tesla solar slump

This was the first entire quarter affected by the coronavirus response, which threw the rooftop solar industry into turmoil by cutting off in-person sales. Other installers scrambled to shift to digital-first sales strategies, but Tesla had already done so months before lockdowns were imposed.

Q2, then, offers a test case on whether Tesla’s pivot to passive online sales made it better able to deal with stay-at-home orders than its peers. The other publicly traded solar installers have not yet reported their Q2 performance, but Tesla delivered its worst-ever quarterly solar figures: Installations totaled just 27 megawatts. That’s a 7 percent decline from Q2 2019, its previous worst quarter ever for solar.

Musk did not address that weak performance in his remarks to investors, opting instead to highlight the company’s late-June decision to offer the cheapest solar pricing in the country. “We’re the company to go to,” he said of rooftop solar. “It’s only going to get better later this year.”

But the sales slump indicates Tesla’s online sales model could not withstand a historically tough season for residential solar.

"Every single residential installer in the country is going to have a bad Q2 because of the initial impacts of COVID on the market," said Austin Perea, senior solar analyst at Wood Mackenzie. "It's hard to disaggregate the impacts of COVID from their own individual strategies."

Tesla's 23 percent decline in quarter-over-quarter solar installations was not as bad as the expected Q2 decline across the rooftop solar industry, Perea added.

On the vehicle side, Tesla’s sales declined less than did those of major automakers. It’s possible that the same pattern will hold for solar; a less severe drop than those seen by Sunrun or Vivint could be claimed as a victory of sorts. But this quarter made clear that Q2 2019 was not the bottom for Tesla’s solar operation, which once led the residential market as SolarCity but significantly diminished since Tesla acquired it in 2016.


Tesla currently stands in third place for residential solar installers. But No. 1 installer Sunrun said this month that it will acquire No. 2 installer Vivint Solar, making Tesla the second-largest installer by default. That major consolidation in the rooftop solar market went unremarked upon in Tesla's investor call.

Solar and energy storage revenue currently equate to just 7 percent of the company's automotive revenue. But Musk reiterated his prediction that this won’t always be the case. “Long term, Tesla Energy will be roughly the same size as Tesla Automotive,” he said on Wednesday's call.

The grid storage business offered more reason for optimism: Capacity deployed grew 61 percent from the first quarter, rising to 419 megawatt-hours. The prepackaged, large-format Megapack product turned its first profit that quarter.

 

"Difficult to predict" performance in the second half of 2020
Tesla withdrew its financial guidance last quarter in light of the upheaval across the global economy. It refrained from setting new guidance now.

“Although we have successfully ramped vehicle production back to prior levels, it remains difficult to predict whether there will be further operational interruptions or how global consumer sentiment will evolve, given risks to the EV boom noted by analysts, in the second half of 2020,” the earnings report notes.

The company asserted it will still deliver 500,000 vehicles this year regardless of externalities, a goal that aligns with broader EV sales momentum in 2024 trends. It already has sufficient production capacity installed to reach that, Tesla said. But with 179,387 cars delivered so far, Tesla faces an uphill climb to ship more cars in the second half.

Wall Street maintained its buoyant confidence in Tesla's share price, despite rising competition in China noted by rivals. It closed at $1,592 before the earnings announcement, rising to $1,661 in after-hours trading.

 

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