SEA To Convert 10,000 US School Buses To Electricity

Texas Battery Storage Investment Boom draws BlackRock, SK, and UBS, leveraging ERCOT price volatility, renewable energy growth, and utility-scale energy storage arbitrage to enhance grid reliability, resilience, and double-digit returns across high-demand nodes.

Key Points

Texas sees a rush into battery storage, using ERCOT price spreads to bolster grid reliability and earn about 20% returns.

✅ Investors exploit price volatility, peak-demand spreads.

✅ Utility-scale storage enhances ERCOT reliability.

✅ Top players: BlackRock, SK E&S, UBS; 700 MW deals.

BlackRock, Korea's SK, Switzerland's UBS and other companies are chasing an investment boom in battery storage plants in Texas, lured by the prospect of earning double-digit returns from the power grid problems plaguing the state, according to project owners, developers and suppliers.

Projects coming online are generating returns of around 20%, compared with single digit returns for solar and wind projects, according to Rhett Bennett, CEO of Black Mountain Energy Storage, one of the top developers in the state.

"Resolving grid issues with utility-scale energy storage is probably the hottest thing out there,” he said.

The rapid expansion of battery storage could help, through efforts like a virtual power plant initiative in Texas, prevent a repeat of the February 2021 ice storm and grid collapse which killed 246 people and left millions of Texans without power for days.

The battery rush also puts the Republican-controlled state at the forefront of President Joe Biden's push to expand renewable energy use.

Power prices in Texas can swing from highs of about $90 per megawatt hour (MWh) on a normal summer day to nearly $3,000 per MWh when demand surges on a day with less wind power, a dynamic tied to wind curtailment on the Texas grid according to a simulation by the federal government's U.S. Energy Information Administration.

That volatility, a product of demand and higher reliance on intermittent wind and solar energy, has fueled a rush to install battery plants, aided by falling battery costs, that store electricity when it is cheap and abundant and sell when supplies tighten and prices soar.

Texas last year accounted for 31% of new U.S. grid-scale energy storage, with much of it pairing storage with solar, according to energy research firm Wood Mackenzie, second only to California which has had a state mandate for battery development for a decade.

And Texas is expected to account for nearly a quarter of the U.S. grid-scale storage market over the next five years, a trajectory consistent with record U.S. solar-plus-storage growth noted by analysts, according to Wood Mackenzie projections shared with Reuters.

Developers and energy traders said locations offering the highest returns -- in strapped areas of the grid -- will become increasingly scarce as more storage comes online and, as diversifying resources for better projects suggests, electricity prices stabilize.

Texas lawmakers this week voted to provide new subsidies for natural gas power plants in a bid to shore up reliability. But the legislation also contains provisions that industry groups said could encourage investment in battery storage by supporting 'unlayering' peak demand approaches.

Amid the battery rush, BlackRock acquired developer Jupiter Power from private equity firm EnCap Investments late last year. Korea's SK E&S acquired Key Capture Energy from Vision Ridge Partners in 2021 and UBS bought five Texas projects from Black Mountain last year for a combined 700 megawatts (MW) of energy storage. None of the sales' prices were disclosed.

SK E&S said its acquisition of Key Capture was part of a strategy to invest in U.S. grid resiliency.

"SK E&S views energy storage solutions in Texas and across the U.S. as a core technology that supports a new energy infrastructure system to ensure American homes and businesses have affordable power," the company said in a statement.

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California 100% Clean Energy by 2030 proposes accelerating SB 100 with solar, wind, offshore wind, and battery storage to decarbonize the grid, enhance reliability, and reduce blackouts, leveraging transmission upgrades and long-duration storage solutions.

Key Points

Proposal to accelerate SB 100 to 2030, delivering a carbon-free grid via renewables, storage, and new transmission.

✅ Accelerates SB 100 to a 2030 carbon-free electricity target

✅ Scales solar, wind, offshore wind, and battery storage capacity

✅ Requires transmission build-out and demand response for reliability

Amid a spate of wildfires that have covered large portions of California with unhealthy air, an environmental group that frequently lobbies the Legislature in Sacramento is calling on the state to accelerate by 15 years California's commitment to derive 100 percent of its electricity from carbon-free sources.

But skeptics point to last month's pair of rolling blackouts and say moving up the mandate would be too risky.

"Once again, California is experiencing some of the worst that climate change has to offer, whether it's horrendous air quality, whether it's wildfires, whether it's scorching heat," said Dan Jacobson, state director of Environment California. "This should not be the new normal and we shouldn't allow this to become normal."

Signed by then-Gov. Jerry Brown in 2018, Senate Bill 100 commits California by 2045 to use only sources of energy that produce no greenhouse gas emissions to power the electric grid, a target that echoes Minnesota's 2050 carbon-free plan now under consideration.

Implemented through the state's Renewable Portfolio Standard, SB 100 mandates 60 percent of the state's power will come from renewable sources such as solar and wind within the next 10 years. By 2045, the remaining 40 percent can come from other zero-carbon sources, such as large hydroelectric dams, a strategy aligned with Canada's electricity decarbonization efforts toward climate pledges.

SB 100 also requires three state agencies _ the California Energy Commission, the California Public Utilities Commission and the California Air Resources Board _ to send a report to the Legislature reviewing various aspects of the legislation.

The topics include scenarios in which SB 100's requirements can be accelerated. Following an Energy Commission workshop earlier this month, Environment California sent a six-page note to all three agencies urging a 100 percent clean energy standard by 2030.

The group pointed to comments by Gov. Gavin Newsom after he toured the devastation in Butte County caused by the North Complex fire.

"Across the entire spectrum, our (state) goals are inadequate to the reality we are experiencing," Newsom said Sept. 11 at the Oroville State Recreation Area.

Newsom "wants to look at his climate policies and see what he can accelerate," Jacobson said. "And we want to encourage him to take a look at going to 100 percent by 2030."

Jacobson said Newsom cam change the policy by issuing an executive order but "it would probably take some legislative action" to codify it.

However, Assemblyman Jim Cooper, a Democrat from the Sacramento suburb of Elk Grove, is not on board.

"I think someday we're going to be there but we can't move to all renewable sources right now," Cooper said. "It doesn't work. We've got all these burned-out areas that depend upon electricity. How is that working out? They don't have it."

In mid-August, California experienced statewide rolling blackouts for the first time since 2001.

The California Independent System Operator _ which manages the electric grid for about 80 percent of the state _ ordered utilities to ratchet back power, fearing the grid did not have enough supply to match a surge in demand as people cranked up their air conditioners during a stubborn heat wave that lingered over the West.

The outages affected about 400,000 California homes and businesses for more than an hour on Aug. 14 and 200,000 customers for about 20 minutes on Aug. 15.

The grid operator, known as the CAISO for short, avoided two additional days of blackouts in August and two more in September thanks to household utility customers and large energy users scaling back demand.

CAISO Chief Executive Officer Steve Berberich said the outages were not due to renewable energy sources in California's power mix. "This was a matter of running out of capacity to serve load" across all hours, Berberich told the Los Angeles Times.

California has plenty of renewable resources _ especially solar power _ during the day. The challenge comes when solar production rapidly declines as the sun goes down, especially between 7 p.m. and 8 p.m. in what grid operators call the "net load peak."

The loss of those megawatts of generation has to be replaced by other sources. And in an electric grid, system operators have to balance supply and demand instantaneously, generating every kilowatt that is demanded by customers who expect their lighting/heating/air conditioning to come on the moment they flip a switch.

Two weeks after the rotating outages, the State Water Resources Control Board voted to extend the lives of four natural gas plants in the Los Angeles area. Natural gas accounts for the largest single source of California's power mix _ 34.23 percent. But natural gas is a fossil fuel, not a carbon-free resource.

Jacobson said moving the mandate to 2030 can be achieved by more rapid deployment of renewable sources across the state.

The Public Utilities Commission has already directed power companies to ramp up capacity for energy storage, such as lithium-ion batteries that can be used when solar production falls off.

Long-term storage is another option. That includes pumped hydro projects in which hydroelectric facilities pump water from one reservoir up to another and then release it. The ensuing rush of water generates electricity when the grid needs it.

Environment California also pointed to offshore wind projects along the coast of Central and Northern California that it estimates could generate as much as 3 gigawatts of power by 2030 and 10 gigawatts by 2040. Offshore wind supporters say its potential is much greater than land-based wind farms because ocean breezes are stronger and steadier.

Gary Ackerman, a utilities and energy consultant with more than four decades of experience in power issues affecting states in the West, said the 2045 mandate was "an unwise policy to begin with" and to accommodate a "swift transition (to 2030), you're going to put the entire grid and everybody in it at risk."

But Ackerman's larger concern is whether enough transmission lines can be constructed in California to bring the electricity where it needs to go.

"I believe Californians consider transmission lines in their backyard about the same way they think about low-income housing _ it's great to have, but not in my backyard," Ackerman said. "The state is not prepared to build the infrastructure that will allow this grandiose build-out."

Cooper said he worries about how much it will cost the average utility customer, especially low and middle-income households. The average retail price for electricity in California is 16.58 cents per kilowatt-hour, compared to 10.53 nationally, according to the U.S. Energy Information Administration.

"What's sad is, we've had 110-degree days and there are people up here in the Central Valley that never turned their air conditioners on because they can't afford that bill," Cooper said.

Jacobson said the utilities commission can intervene if costs get too high. He also pointed to a recent study from the Goldman School of Public Policy at UC Berkeley that predicted the U.S. can deliver 90 percent clean, carbon-free electric grid by 2035 that is reliable and at no extra cost in consumers' bills.

"Every time we wait and say, 'Oh, what about the cost? Is it going to be too expensive?' we're just making the cost unbearable for our kids and grandkids," Jacobson said. "They're the ones who are going to pay the billions of dollars for all the remediation that has to happen ... What's it going to cost if we do nothing, or don't go fast enough?"

The joint agency report on SB 100 from the Energy Commission, the Public Utilities Commission and the Air Resources Board is due at the beginning of next year.

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Texas High Plains Wind Energy faces ERCOT transmission congestion, limiting turbines in the Panhandle from stabilizing the grid as gas prices surge, while battery storage and solar could enhance reliability and lower power bills statewide.

Key Points

A major Panhandle wind resource constrained by ERCOT transmission, impacting grid reliability and electricity rates.

✅ Over 11,000 turbines can power 9M homes in peak conditions

✅ Transmission congestion prevents flow to major load centers

✅ Storage and solar can bolster reliability and reduce bills

Texas’s High Plains region, which covers 41 counties in the Texas Panhandle and West Texas, is home to more than 11,000 wind turbines — the most in any area of the state.

The region could generate enough wind energy to power at least 9 million homes. Experts say the additional energy could help provide much-needed stability to the electric grid during high energy-demand summers like this one, and even lower the power bills of Texans in other parts of the state.

But a significant portion of the electricity produced in the High Plains stays there for a simple reason: It can’t be moved elsewhere. Despite the growing development of wind energy production in Texas, the state’s transmission network, reflecting broader grid integration challenges across the U.S., would need significant infrastructure upgrades to ship out the energy produced in the region.

“We’re at a moment when wind is at its peak production profile, but we see a lot of wind energy being curtailed or congested and not able to flow through to some of the higher-population areas,” said John Hensley, vice president for research and analytics at the American Clean Power Association. “Which is a loss for ratepayers and a loss for those energy consumers that now have to either face conserving energy or paying more for the energy they do use because they don’t have access to that lower-cost wind resource.”

And when the rest of the state is asked to conserve energy to help stabilize the grid, the High Plains has to turn off turbines to limit wind production it doesn’t need.

“Because there’s not enough transmission to move it where it’s needed, ERCOT has to throttle back the [wind] generators,” energy lawyer Michael Jewell said. “They actually tell the wind generators to stop generating electricity. It gets to the point where [wind farm operators] literally have to disengage the generators entirely and stop them from doing anything.”

Texans have already had a few energy scares this year amid scorching temperatures and high energy demand to keep homes cool. The Electric Reliability Council of Texas, which operates the state’s electrical grid, warned about drops in energy production twice last month and asked people across the state to lower their consumption to avoid an electricity emergency.

The energy supply issues have hit Texans’ wallets as well. Nearly half of Texas’ electricity is generated at power plants that run on the state’s most dominant energy source, natural gas, and its price has increased more than 200% since late February, causing elevated home utility bills.

Meanwhile, wind farms across the state account for nearly 21% of the state’s power generation. Combined with wind production near the Gulf of Mexico, Texas produced more than one-fourth of the nation’s wind-powered electric generation last year.

Wind energy is one of the lowest-priced energy sources because it is sold at fixed prices, turbines do not need fuel to run and the federal government provides subsidies. Texans who get their energy from wind farms in the High Plains region usually pay less for electricity than people in other areas of the state. But with the price of natural gas increasing from inflation, Jewell said areas where wind energy is not accessible have to depend on electricity that costs more.

“Other generation resources are more expensive than what [customers] would have gotten from the wind generators if they could move it,” Jewell said. “That is the definition of transmission congestion. Because you can’t move the cheaper electricity through the grid.”

A 2021 ERCOT report shows there have been increases in stability constraints for wind energy in recent years in both West and South Texas that have limited the long-distance transfer of power.

“The transmission constraints are such that energy can’t make it to the load centers. [High Plains wind power] might be able to make it to Lubbock, but it may not be able to make it to Dallas, Fort Worth, Houston or Austin,” Jewell said. “This is not an insignificant problem — it is costing Texans a lot of money.”

Some wind farms in the High Plains foresaw there would be a need for transmission. The Trent Wind Farm was one of the first in the region. Beginning operations in 2001, the wind farm is between Abilene and Sweetwater in West Texas and has about 100 wind turbines, which can supply power to 35,000 homes. Energy company American Electric Power built the site near a power transmission network and built a short transmission line, so the power generated there does go into the ERCOT system.

But Jewell said high energy demand and costs this summer show there’s a need to build additional transmission lines to move more wind energy produced in the High Plains to other areas of the state.

Jewell said the Public Utility Commission, which oversees the grid, is conducting tests to determine the economic benefits of adding transmission lines from the High Plains to the more than 52,000 miles of lines that already connect to the grid across the state. As of now, however, there is no official proposal to build new lines.

“It does take a lot of time to figure it out — you’re talking about a transmission line that’s going to be in service for 40 or 50 years, and it’s going to cost hundreds of millions of dollars,” Jewell said. “You want to be sure that the savings outweigh the costs, so it is a longer process. But we need more transmission in order to be able to move more energy. This state is growing by leaps and bounds.”

A report by the American Society of Civil Engineers released after the February 2021 winter storm stated that Texas has substantial and growing reliability and resilience problems with its electric system.

The report concluded that “the failures that caused overwhelming human and economic suffering during February will increase in frequency and duration due to legacy market design shortcomings, growing infrastructure interdependence, economic and population growth drivers, and aging equipment even if the frequency and severity of weather events remains unchanged.”

The report also stated that while transmission upgrades across the state have generally been made in a timely manner, it’s been challenging to add infrastructure where there has been rapid growth, like in the High Plains.

Despite some Texas lawmakers’ vocal opposition against wind and other forms of renewable energy, and policy shifts like a potential solar ITC extension can influence the wind market, the state has prime real estate for harnessing wind power because of its open plains, and farmers can put turbines on their land for financial relief.

This has led to a boom in wind farms, even with transmission issues, and nationwide renewable electricity surpassed coal in 2022 as deployment accelerated. Since 2010, wind energy generation in Texas has increased by 15%. This month, the Biden administration announced the Gulf of Mexico’s first offshore wind farms will be developed off the coasts of Texas and Louisiana and will produce enough energy to power around 3 million homes.

“Texas really does sort of stand head and shoulders above all other states when it comes to the actual amount of wind, solar and battery storage projects that are on the system,” Hensley said.

One of the issues often brought up with wind and solar farms is that they may not be able to produce as much energy as the state needs all of the time, though scientists are pursuing improvements to solar and wind to address variability. Earlier this month, when ERCOT asked consumers to conserve electricity, the agency listed low wind generation and cloud coverage in West Texas as factors contributing to a tight energy supply.

Hensley said this is where battery storage stations can help. According to the U.S. Energy Information Administration, utility-scale batteries tripled in capacity in 2021 and can now store up to 4.6 gigawatts of energy. Texas has been quickly developing storage projects, spurred by cheaper solar batteries, and in 2011, Texas had only 5 megawatts of battery storage capacity; by 2020, that had ballooned to 323.1 megawatts.

“Storage is the real game-changer because it can really help to mediate and control a lot of the intermittency issues that a lot of folks worry about when they think about wind and solar technology,” Hensley said. “So being able to capture a lot of that solar that comes right around noon to [1 p.m.] and move it to those evening periods when demand is at its highest, or even move strong wind resources from overnight to the early morning or afternoon hours.”

Storage technology can help, but Hensley said transmission is still the big factor to consider.

Solar is another resource that could help stabilize the grid. According to the Solar Energy Industries Association, Texas has about 13,947 megawatts of solar installed and more than 161,000 installations. That’s enough to power more than 1.6 million homes.

This month, the PUC formed a task force to develop a pilot program next year that would create a pathway for solar panels and batteries on small-scale systems, like homes and businesses, to add that energy to the grid, similar to a recent virtual power plant in Texas rollout. The program would make solar and batteries more accessible and affordable for customers, and it would pay customers to share their stored energy to the grid as well.

Hensley said Texas has the most clean-energy projects in the works that will likely continue to put the region above the rest when it comes to wind generation.

“So they’re already ahead, and it looks like they’re going to be even farther ahead six months or a year down the road,” he said.

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Ontario EV Charging Network Delay highlights permitting hurdles, grid limitations, and public-private rollout challenges across 250 sites, as two-thirds of 475 chargers go live while full provincewide infrastructure deployment slips to fall.

Key Points

A provincial rollout setback where permitting and grid issues delay full activation of Ontario's 475 public EV chargers.

✅ Two-thirds of 475 chargers live by the initial deadline

✅ Remaining stations expected online by fall

✅ Delays tied to permits, site conditions, and grid capacity

The Ontario government admitted Wednesday that it will fall short of meeting its deadline this Friday of creating a network of 475 electric vehicle charging stations in 250 locations across the province, and it's blaming unforeseen problems for the delay.

"We know some of our partners have encountered difficulties around permitting and some of the technical aspects of having some of the chargers up and running, even as we work to make it easier to build EV charging stations across Ontario," said Transportation Minister Steven Del Duca.

Two-thirds of the network will be live on Friday with the rest of the stations expected to be up and running by fall, according to the Ministry of Transportation. 

"Each of our partners' individual charging stations are subject to different site conditions, land ownership, municipal permitting, electrical grid limitations, as seen in regions where EV infrastructure lags, and other factors which have influenced timelines," said Bob Nichols, senior media liaison officer for the Transportation Ministry, in a statement. 

Because the stations are located in various community centres, retail outlets and other public spaces, Del Duca said the government's public and private sector partners are facing challenges in obtaining permits but are "motivated to get it right."

Cara Clairman, president and CEO of Plug'n Drive, an organization dedicated to accelerating the rollout of electric vehicles, says she isn't concerned about the delay.

"It was a pretty aggressive timeline. The EV community is pretty happy with the fact that it is going to happen. It might be slightly delayed but I think overall the mood is positive," she said.

Clairman said there are now more than 10,000 electric vehicles in the province and that more growth is expected as Ontario's next EV wave emerges in the market. She doesn't believe the delay in the rollout of charging stations will deter anyone from purchasing electric vehicles, even amid EV shortages and wait times in some segments.

"It certainly does help to persuade new folks to get on board but I think since they know it is coming, I don't see it having a big impact." 

Horwath not surprised

NDP Leader Andrea Horwath said she's not surprised the government didn't meet its target.

"You shouldn't be making these promises if you can't fulfil them, that's the bottom line," she said. "Let's be realistic with
what you're able to achieve."

Progressive Conservative transportation critic Michael Harris suggested the Liberals don't have their priorities straight when it comes to electric vehicles.

"I think the focus for Kathleen Wynne was handing out $14,000 rebates to owners of Teslas, while they really should have been focusing their time and energy on ensuring that the infrastructure for electric vehicles has actually been rolled out," Harris said.

Covering every corner

Del Duca said the ministry has seen "some fairly tremendous success" despite the delays but that there have been a few challenges in building a network that ranges across the province, even as N.L.'s first fast-charging network is touted as just the beginning elsewhere. 

"We definitely want to make sure we're building a network that covers every corner of Ontario. Yes, we have some challenges and we are slightly delayed," the minister said.

"We anticipate being able to provide more resources in the coming months to continue to deploy an even broader network of charging infrastructure, including in northern Ontario."

Del Duca said a map on the ministry's website showing where the charging stations are installed should be updated in the next few days.

Premier Wynne committed to building a charging network for electric vehicles across Ontario at the 2015 climate change talks in Paris.

The $20 million in funding for the charging stations comes from Ontario's $325 million Green Investment Fund, which supports projects that fight climate change.

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Ford Oakville Electric Vehicle Complex will anchor EV production in Ontario, adding a battery plant, retooling lines, and assembly capacity for passenger models targeting the North American market and Canada's zero-emission mandates.

Key Points

A retooled Ontario hub for passenger EV production, featuring on-site battery assembly and modernized lines.

✅ Retooling begins Q2 2024; EV production slated for 2025.

✅ New 407,000 sq ft battery plant for pack assembly.

✅ First full-line passenger EV production in Canada.

Ford Motor Co. has revealed some details of its plan to spend $1.8 billion on its Oakville Assembly Complex to turn it into an electric vehicle production hub, a government-backed Oakville EV deal, in the latest commitment by an automaker transitioning towards an electric future.

The automaker said Tuesday that it will start retooling the Ontario complex in the second quarter of 2024, bolstering Ontario's EV jobs boom, and begin producing electric vehicles in 2025.

The transformation of the Oakville site, to be renamed the Oakville Electric Vehicle Complex, will include a new 407,000 square-foot battery plant, similar to Honda's Ontario battery investment efforts, where parts produced at Ford's U.S. operations will be assembled into battery packs.

General Motors is already producing electric delivery vans in Canada, and its Ontario EV plant plans continue to expand, but Ford says this is the first time a full-line automaker has announced plans to produce passenger EVs in Canada for the North American market.

GM said in February it plans to build motors for electric vehicles at its St. Catharines, Ont. propulsion plant, aligning with the Niagara Region battery investment now underway. The motors will go into its BrightDrop electric delivery vans, which it produces in part at its Ingersoll, Ont. plant, as well as its electric pickup trucks, producing enough at the plant for 400,000 vehicles a year.

Ford's announcement is the latest commitment by an automaker transitioning towards an electric future, part of Canada's EV assembly push that is accelerating.

"Canada and the Oakville complex will play a vital role in our Ford Plus transformation," said chief executive Jim Farley in a statement.

The company has committed to invest over US$50 billion in electric vehicles globally and has a target of producing two million EVs a year by the end of 2026 as part of its Ford Plus growth plan, reflecting an EV market inflection point worldwide.

Ford didn't specify in the release which models it planned to build at the Oakville complex, which currently produces the Ford Edge and Lincoln Nautilus.

The company's spending plans were first announced in 2020 as part of union negotiations, with workers seeking long-term production commitments and the Detroit Three automakers eventually agreeing to invest in Canadian operations in concert with spending agreements with the Ontario and federal governments.

The two governments agreed to provide $295 million each in funding to secure the Ford investment.

"The partnership between Ford and Canada helps to position us as a global leader in the EV supply chain for decades to come," said Industry Minister Francois-Philippe Champagne in Ford's news release.

Funding help comes as the federal government moves to require that at least 20 percent of new vehicles sold in Canada will be zero-emission by 2026, at least 60 per cent by 2030, and 100 per cent by 2035.

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Chinese EV Makers in Europe target the EU market with electric SUVs, battery swapping, competitive pricing, and subsidies, led by NIO, Xpeng, MG, and BYD, starting in Norway amid Europe's zero-emissions push.

Key Points

Chinese EV makers expanding into EU markets with tech, pricing, and lean retail to gain share.

✅ Early launches in Norway leverage EV incentives

✅ Compete via battery swapping, OTA tech, and price

✅ Mix of importers, online sales, and lean dealerships

China's electric carmakers are darting into Europe, hoping to catch traditional auto giants cold and seize a slice of a market supercharged by the continent's EV transition towards zero emissions.

Nio Inc (NIO.N), among a small group of challengers, launches its ES8 electric SUV in Oslo on Thursday - the first foray outside China for a company that is virtually unheard of in Europe even though it's valued at about $57 billion.

Other brands unfamiliar to many Europeans that have started selling or plan to sell cars on the continent include Aiways, BYD's (002594.SZ) Tang, SAIC's (600104.SS) MG, Dongfeng's VOYAH, and Great Wall's (601633.SS) ORA.

Yet Europe, a crowded, competitive car market dominated by famous brands, has proved elusive for Chinese carmakers in the past. They made strategic slips and also contended with a perception that China, long associated with cheap mass-production, could not compete on quality.

Indeed, Nio Chief Executive William Li told Reuters he foresees a long road to success in a mature market where it is "very difficult to be successful".

Chinese carmakers may need up to a decade to "gain a firm foothold" in Europe, the billionaire entrepreneur said - a forecast echoed by He Xiaopeng, CEO of electric vehicle (EV) maker Xpeng (9868.HK) who told Reuters his company needs 10 years "to lay a good foundation" on the continent.

These new players, many of which have only ever made electric vehicles, believe they have a window of opportunity to finally crack the lucrative market.

While electric car sales in the European Union more than doubled last year and jumped 130% in the first half of this year, even as threats to the EV boom persist, traditional manufacturers are still gradually shifting their large vehicle ranges over to electric and have yet to flood the thirsty market with models.

"The market is not that busy yet, if you compare it with combustion-engine models where each of the major carmakers has a whole range of vehicles," said Alexander Klose, who heads the foreign operations of Chinese electric vehicle maker Aiways.

"That is where we think we have an opportunity," he added on a drive around Munich in a U5, a crossover SUV on sale in Germany, the Netherlands, Belgium and France, where new EV rules are aimed at discouraging purchases of Chinese models.

The U5 starts at 30,000 euros ($35,000) in Germany - below the average new car price and most local EV prices - before factoring in 9,000 euros in EV subsidies, though France's EV incentives have tightened for Chinese models - and comes in just four colours and two trim levels to minimize costs.

'GERMAN PEOPLE BUY GERMAN CARS'
As Chinese carmakers gear up to enter Europe, they are trying out different business models, from relying on importers, low-cost retail options or building up more traditional dealerships.

The new reality that top Western carmakers like BMW (BMWG.DE) and Tesla Inc (TSLA.O) now produce cars in technological powerhouse China, where the EV market is intensely competitive, has likely undermined past perceptions of low quality workmanship - though they can be hard to shake.

Antje Levers, a teacher who lives in western Germany near the Dutch border, and her husband owned a diesel Chevrolet Orlando but wanted a greener option. They bought an Aiways U5 last year after plenty of research to fend off criticism for not buying local, and loves its handling and low running costs.

She said people had told her: "You can't buy a Chinese car, they're plastic and cheap and do not support German jobs." But she feels that is no longer true in a global car industry where you find German auto parts in Chinese cars and vice versa.

"German people buy German cars, so to buy a Chinese car you need to have a little courage," the 47-year-old added. "Sometimes you just have to be open for new things."

NIO LANDS IN NORWAY WITH NOMI
Nio launches its ES8 electric SUV alongside a NIO House - part-showroom, part-cafe and workspace for customers in the capital of Norway, a country that's also the initial base for Xpeng.

Norwegian state support for EVs has put the country at the forefront of the shift to electric. It makes sense as a European entry point because customers are used to electric vehicles so only have to be sold on an unknown Chinese brand, said Christina Bu, secretary general of the Norwegian EV Association.

"If you go to another European country you may struggle to sell both," said Bu, adding that her organisation has talked extensively with a number of Chinese EV makers keen to learn market specifics and consumer culture before launching there.

She is uncertain, though, how consumers will react to Nio's approach of swapping out batteries for customers rather than stopping to charge them, a contrast to other EV battery strategies in the industry, or the carmaker's strategy of leasing rather than selling batteries to customers.

"But where the Chinese are really at the forefront is the technology," she added, referring in particular to Nomi, the digital assistant in the dashboard of Nio's cars.

NEWCOMERS' STRATEGIES DIVERGE
One size does not fit all. While Nio and Xpeng have been hiring staff building up their organizations in Norway, SAIC's MG works through a car importer to sell cars in a handful of European markets.

Aiways is trying an lower-cost approach to selling cars in Europe, though Klose says it varies by market.

In Germany, for instance, the company sells its cars through Euronics, an association of independent electronics retailers, rather than building traditional dealerships.

It aims to sell across the EU by next year and to enter the U.S. market by 2023, said Klose, a former Volvo and Ford executive.

Past failed attempts by Chinese carmakers to conquer Europe are unlikely to hurt Chinese EV makers today, as consumers have grown accustomed to electronics coming from China, he added.

Such failures included Brilliance in 2007, whose vehicle received one out of five stars in a German car crash test, damaging the brand.

"The fact there are more Chinese carmakers entering the market will also help us, as it will make Chinese brands more accepted by consumers," Klose said.

Selling cars to Europeans is a "tough business, especially if your product isn't well known," said Arnie Richters, chairman of Brussels-based industry group Platform for Electromobility.

"But if they bring a lot of innovation they have a lot of opportunity."

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