France Hits Record: 20% Of Market Buys Electric Cars

EV Battery Recycling and Urban Mining enable a circular economy by recovering lithium-ion materials like nickel, cobalt, and lithium, building a closed-loop supply chain that lowers emissions, reduces costs, and strengthens sustainable EV manufacturing.

Key Points

Closed-loop recovery of lithium-ion metals to cut emissions, costs, and supply risk across the EV battery supply chain.

✅ Cuts lifecycle emissions via circular, closed-loop battery materials

✅ Secures nickel, cobalt, lithium for resilient EV supply chains

✅ Lowers costs and dependency on mining; boosts sustainability

Few people have had the sort of front-row seat to the rise of electric vehicles as JB Straubel.

The softly spoken engineer is often considered the brains behind Tesla: it was Straubel who convinced Elon Musk, over lunch in 2003, that electric vehicles had a future. He then served as chief technology officer for 15 years, designing Tesla’s first batteries, managing construction of its network of charging stations and leading development of the Gigafactory in Nevada. When he departed in 2019, Musk’s biographer Ashlee Vance said Tesla had not only lost a founder, but “a piece of its soul”.

Straubel could have gone on to do anything in Silicon Valley. Instead, he stayed at his ranch in Carson City, Nevada, a town once described by former resident Mark Twain as “a desert, walled in by barren, snow-clad mountains” without a tree in sight.

At first glance it is not the most obvious location for Redwood Materials, a start-up Straubel founded in 2017 with a formidable mission bordering on alchemy: to break down discarded batteries and reconstitute them into a fresh supply of metals needed for new electric vehicles.

His goal is to solve the most glaring problem for electric vehicles. While they are “zero emission” when being driven, the mining, manufacturing and disposal process for batteries could become an environmental disaster for the industry as the technology goes mainstream.

JB Straubel is betting part of his Tesla fortune that Redwood can play an instrumental role in the circular economy
“It’s not sustainable at all today, nor is there really an imminent plan — any disruption happening — to make it sustainable,” Straubel says. “That always grated on me a little bit at Tesla and it became more apparent as we ramped everything up.”

Redwood’s warehouse is the ultimate example of how one person’s trash is another person’s treasure. Each weekday, two to three heavy-duty lorries drop off about 60 tonnes worth of old smartphones, power tools and scooter batteries. Straubel’s team of 130 employees then separates out the metals — including nickel, cobalt and lithium — pulverises them and treats them with chemicals so they can re-enter the supply chain as the building blocks for new lithium-ion batteries.

The metals used in batteries typically originate in the Democratic Republic of Congo, Australia and Chile, and emerging sources such as Alberta’s lithium potential are being explored, dug out of open-pit mines or evaporated from desert ponds. But Straubel believes there is another “massive, untapped” source: the garages of the average American. He estimates there are about 1bn used batteries in US homes, sitting in old laptops and mobile phones — all containing valuable metals.

In the Redwood’s warehouse, Straubel’s team separates out the metals, including nickel, so they can re-enter the supply chain
The process of breaking down these batteries and repurposing them is known as “urban mining”. To do this at scale is a gargantuan task: the amount of battery material in a high-end electric vehicle is roughly 10,000 times that of a smartphone, according to Gene Berdichevsky, chief executive of battery materials start-up Sila Nano. But, he adds, the amount of cobalt used in a car battery is about 30 times less than in a phone battery, per kilowatt hour. “So for every 300 smartphones you collect, you have enough cobalt for an EV battery.”

Redwood is also building a network of industrial partners, including Amazon, electric bus maker Proterra and e-bike maker Specialized, to receive their scrap, even as GM and Ford battery strategies highlight divergent approaches across the industry. It already receives e-waste from, and sends back repurposed materials to, Panasonic, which produces battery cells just 50 miles north at the Tesla Gigafactory.

Straubel is betting part of his Tesla fortune that Redwood can play an instrumental role in the emergence of “the circular economy” — a grand hope born in the 1960s that society can re-engineer the way goods are designed, manufactured and recycled. The concept is being embraced by some of the world’s largest companies including Apple, whose chief executive Tim Cook set an objective “not to have to remove anything from the earth to make the new iPhones” as part of its pledge to be carbon-neutral by 2030.

If the circular economy takes root, today’s status quo will look preposterous to future generations. The biggest source of cobalt at the moment is the DRC, where it is often extracted in both large industrial mines and also dug by hand using basic tools. Then it might be shipped to Finland, home to Europe’s largest cobalt refinery, before heading to China where the majority of the world’s cathode and battery production takes place. From there it can be shipped to the US or Europe, where battery cells are turned into packs, then shipped again to automotive production lines.

All told, the cobalt can travel more than 20,000 miles from the mine to the automaker before a buyer places a “zero emission” sticker on the bumper.

Despite this, independent studies routinely say electric vehicles cause less environmental damage than their combustion engine counterparts. But the scope for improvement is vast: Straubel says electric car emissions can be more than halved if their batteries are continually recycled.

In July, Redwood accelerated its mission, raising more than $700m from investors so it could hire more than 500 people and expand operations. At a valuation of $3.7bn, the company is now the most valuable battery recycling group in North America. This year it expects to process 20,000 tonnes of scrap and it has already recovered enough material to build 45,000 electric vehicle battery packs.

Advocates say a circular economy could create a more sustainable planet and reduce mountains of waste. In 2019 the World Economic Forum estimated that “a circular battery value chain” could account for 30 per cent of the emissions cuts needed to meet the targets set in the Paris accord and “create 10m safe and sustainable jobs around the world” by 2030.

Kristina Church, head of sustainable solutions at Lombard Odier Investment Managers, says transportation is “central” to creating a circular economy, not only because it accounts for a sixth of global CO2 emissions but because it intersects with mining and the energy grid.

“For the world to hit net zero — by 2050 you can’t do it with just resource efficiency, switching to EVs and clean energy, there’s still a gap,” Kunal Sinha, head of copper and electronics recycling at miner Glencore says. “That gap can be closed by driving the circular economy, changing how we consume things, how we reuse things, and how we recycle.

“Recycling plays a role,” he adds. “Not only do you provide extra supply to close the demand gap, but you also close the emissions gap.”

Although niche today, urban mining is set to become mainstream this decade given the broad political support for electric vehicles, an EV inflection point and policies to address climate change. Jennifer Granholm, US secretary of energy, has called for “a national commitment” to building a domestic supply chain for lithium-based batteries.

It is part of the Biden administration’s goal to reach 100 per cent clean electricity by 2035 and net zero emissions by 2050. Granholm has also said the global market for clean energy technologies will be worth $23tn by the end of this decade and warned that the US risks “bring[ing] a knife to a gunfight” as rival countries, particularly China, step up their investments, while Canada’s EV opportunity is to capitalize on the U.S. auto sector’s abrupt pivot.

In Europe, regulators emphasise environmental and societal concerns — such as the looming threat of job losses in Germany if carmakers stop producing combustion engines. Meanwhile, Beijing is subsidising the sector to boost sales of electric vehicles by 24 per cent every year for the rest of the decade, according to McKinsey.

This support, however, could have unintended consequences.

A shortage of semiconductors this year demonstrated the vulnerability of the “just-in-time” automotive supply chain, with global losses estimated at more than $110bn. The chip shortage is a harbinger of a much larger disruption that could be caused by bottlenecks for nickel, cobalt and lithium supply risks as every carmaker looks to electrify their vehicle portfolio.

Electric car sales last year accounted for just 4 per cent of the global total. That is projected to expand to 34 per cent in 2030, underscoring the accelerating EV timeline, and then swell to 70 per cent a decade later, according to BloombergNEF.

“There is going to be a mass scramble for these materials,” says Paul Anderson, a professor at the University of Birmingham. “Everyone is panicking about how to get their technology on to the market and there is not enough thought [given] to recycling.”

Monica Varman, a clean tech investor at G2 Venture Partners, estimates that demand for battery metals will exceed supply in two to three years, leading to a “crunch” lasting half a decade as the market reacts by redesigning batteries with sustainable materials. Recycled materials could help ease supply concerns, but analysts believe it will only be enough to cover 20 per cent of demand at most over the next decade.

So far, only a handful of start-ups besides Redwood have emerged to tackle the challenge of reconstituting discarded materials. One is Li-Cycle, based in Toronto and founded in 2016, reflecting Canada-U.S. collaboration in EV supply chains, which earlier this year raised more than $600m in a merger with a special purpose acquisition company valuing it at $1.7bn. Li-Cycle has already lined up partnerships with 14 automotive and battery companies, including Ultium, a joint venture between General Motors and LG Chem.

Tim Johnston, Li-Cycle chair, says the group’s plan is to create facilities it calls “spokes” around North America, where it will collect used batteries and transform them into “black mass” — the powder form of lithium, nickel, cobalt and graphite. Then it will build larger hubs where it can reprocess more than 95 per cent of the substance into battery-grade material.

Without urban mining at scale, Johnston worries that the coming shortages will be like the 1973 Arab oil embargo, when US petrol prices quadrupled within four months, imposing what the US state department described as “structural challenges to the stability of whole national economies”.

“Oil you can actually turn back on relatively quickly — it doesn’t take that long to develop a well and to start pumping oil,” says Johnston. “But if you look at the timeline that it takes to develop a lithium asset, or a cobalt asset, or a nickel asset, it’s a minimum of five years.

“So not only do you have the potential to have the same sort of implications of the oil embargo,” he adds, “but [the effects] could be prolonged.”

Beyond aiding supply constraints and helping the environment, urban mining could also prove cheaper. A 2018 study on the recycling of gold and copper from discarded TV sets in China found the process was 13 times more economical than virgin mining.

Straubel points out that the concentration of valuable material is considerably higher in existing batteries versus mined materials.

“With rock and ores or brines, you have very low concentrations of these critical materials,” he says. “We’re starting with something that already is quite high concentration and also has all the interesting materials together in the right place. So it’s really a huge leg up over the problem mining has.”

The top-graded lithium found in mines today are just 2 to 2.5 per cent lithium oxide, whereas in urban mining the concentration is four to five times that, adds Li-Cycle’s Johnston.

Still, the process of extracting valuable materials from discarded products is complicated by designs that fail to consider their end of life. “Today, the design parameters are for quick assembly, for cost, for quality, fit and finish,” says Ed Boyd, head of the experience design group at Dell, the computer company. Some products take 20 or 30 minutes to disassemble — so laborious that it becomes impractical.

His team is now investigating ways to “drastically” cut back the number of materials used and make it so products can be taken apart in under a minute. “That’s actually not that hard to do,” he says. “We just haven’t had disassembly as a design parameter before.”

‘Monumental task’
While few dismiss the circular economy out of hand, there are plenty of sceptics who doubt these processes can be scaled up quickly enough to meet near-exponential demand for clean energy technologies in the next decade. “Recycling sounds very sexy,” says Julian Treger, chief executive of mining company Anglo Pacific. “But, ultimately, [it] is like smelting and refining. It’s a value added processing piece which doesn’t generally have enormous margins.”

Brian Menell, the founder of TechMet, a company that invests in mining, processing and recycling of technology metals and is partly owned by the US government, calls it “a monumental task”. “In 10 years’ time a fully optimised developed lithium-ion recycling battery industry will maybe provide 25 per cent of the battery metal requirements for the electric vehicle industry,” he says. “So it will be a contributor, but it’s not a solution.”

The real volume could be created when the industry recycles more electric vehicle batteries. But they last an average of 15 years, so the first wave of batteries will not reach their end of life and become available for recycling for some time. This extended timeline could be enough for technologies to develop, but it also creates risks. G2 Ventures’ Varman says recycling processes being developed now, for today’s batteries, risk being made redundant if chemistries evolve quickly.

Even getting consistent access to discarded car batteries could be a challenge, as older cars are often exported for reuse in developing countries, according to Hans Eric Melin, the founder of consultancy Circular Energy Storage.

Melin found that nearly a fifth of the roughly 400,000 Nissan Leaf electric cars produced by the end of 2018 are now registered in Ukraine, Russia, Jordan, New Zealand and Sri Lanka — places where getting a hold of the batteries at end-of-life is harder.

Berdichevsky of Sila Nano says his aim is to make EV batteries that last 30 years. If that can be accomplished, pent-up demand for recycling will be less onerous and costs will fall, helping to make electric vehicles more affordable. “In the future we’ll replace the car, but not the battery; of that I’m very confident,” he says. “We haven’t even scratched the surface of the battery age, in terms of what we can do with longevity and recycling.”

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Faroe Islands Tidal Kites harness predictable ocean energy with underwater turbines by Minesto, flying figure-eight paths in fjords to amplify tidal power and deliver renewable electricity to SEV's grid near Vestmanna at megawatt scale.

Key Points

Subsea turbines that fly figure-eight paths to harvest tidal currents, delivering reliable renewable power to the grid.

✅ Figure-eight control amplifies speed vs. ambient current

✅ Predictable baseload complementing wind and hydro

✅ 1.2 MW Dragon-class units planned for Faroese fjords

Known as "sea dragons" or "tidal kites", they look like aircraft, but these are in fact high-tech tidal turbines, part of broader ocean and river power efforts generating electricity from the power of the ocean.

The two kites - with a five-metre (16ft) wingspan - move underwater in a figure-of-eight pattern, absorbing energy from the running tide. They are tethered to the fjord seabed by 40-metre metal cables.

Their movement is generated by the lift exerted by the water flow - just as a plane flies by the force of air flowing over its wings.

Other forms of tidal power use technology similar to terrestrial wind turbines, and emerging kite-based wind power shows the concept's versatility, but the kites are something different.

The moving "flight path" allows the kite to sweep a larger area at a speed several times greater than that of the underwater current. This, in turn, enables the machines to amplify the amount of energy generated by the water alone.

An on-board computer steers the kite into the prevailing current, then idles it at slack tide, maintaining a constant depth in the water column. If there were several kites working at once, the machines would be spaced far enough apart to avoid collisions.

The electricity is sent via the tethering cables to others on the seabed, and then to an onshore control station near the coastal town of Vestmanna.

The technology has been developed by Swedish engineering firm Minesto, founded back in 2007 as a spin-off from the country's plane manufacturer, Saab.

The two kites in the Faroe Islands have been contributing energy to Faroe's electricity company SEV, and the islands' national grid, on an experimental basis over the past year.

Each kite can produce enough electricity to power approximately 50 to 70 homes.

But according to Minesto chief executive, Martin Edlund, larger-scale beasts will enter the fjord in 2022.

"The new kites will have a 12-metre wingspan, and can each generate 1.2 megawatts of power [a megawatt is 1,000 kilowatts]," he says. "We believe an array of these Dragon-class kites will produce enough electricity to power half of the households in the Faroes."

The 17 inhabited Faroe islands are an autonomous territory of Denmark. Located halfway between Shetland and Iceland, in a region where U.K. wind lessons resonate, they are home to just over 50,000 people.

Known for their high winds, persistent rainfall and rough seas, the islands have never been an easy place to live. Fishing is the primary industry, accounting for more than 90% of all exports.

The hope for the underwater kites is that they will help the Faroe Islands achieve its target of net-zero emission energy generation by 2030, with advances in wave energy complementing tidal resources along the way.

While hydro-electric power currently contributes around 40% of the islands' energy needs, wind power contributes around 12% and fossil fuels - in the form of diesel imported by sea - still account for almost half.

Mr Edlund says that the kites will be a particularly useful back-up when the weather is calm. "We had an unusual summer in 2021 in Faroes, with about two months with virtually no wind," he says.

"In an island location there is no possibility of bringing in power connections from another country, and tidal energy for remote communities can help, when supplies run low. The tidal motion is almost perpetual, and we see it as a crucial addition to the net zero goals of the next decade."

Minesto has also been testing its kites in Northern Ireland and Wales, where offshore wind in the UK is powering rapid growth, and it plans to install a farm off the coast of Anglesey, plus projects in Taiwan and Florida.

The Faroe Islands' drive towards more environmental sustainability extends to its wider business community, with surging offshore wind investment providing global momentum. The locals have formed a new umbrella organisation - Burðardygt Vinnulív (Faroese Business Sustainability Initiative).

It currently has 12 high-profile members - key players in local business sectors such as hotels, energy, salmon farming, banking and shipping.

The initiative's chief executive - Ana Holden-Peters - believes the strong tradition of working collaboratively in the islands has spurred on the process. "These businesses have committed to sustainability goals which will be independently assessed," she says.

"Our members are asking how they can make a positive contribution to the national effort. When people here take on a new idea, the small scale of our society means it can progress very rapidly."

One of the islands' main salmon exporters - Hiddenfjord - is also doing its bit, by ceasing the air freighting of its fresh fish. Thought to be a global first for the Atlantic salmon industry, it is now exporting solely via sea cargo instead.

According to the firm's managing director Atli Gregersen this will reduce its transportation CO2 emissions by more than 90%. However it is a bold move commercially as it means that its salmon now takes much longer to get to key markets.

For example, using air freight, it could get its salmon to New York City within two days, but it now takes more than a week by sea.

What has made this possible is better chilling technology that keeps the fresh fish constantly very cold, but without the damaging impact of deep freezing it. So the fish is kept at -3C, rather than the -18C or below of typical commercial frozen food transportation.

"It's taken years to perfect a system that maintains premium quality salmon transported for sea freight rather than plane," says Mr Gregersen. "And that includes stress-free harvesting, as well as an unbroken cold-chain that is closely monitored for longer shelf life.

"We hope, having shown it can be done, that other producers will follow our lead - and accept the idea that salmon were never meant to fly."

Back in the Faroe Island's fjords, a firm called Ocean Rainforest is farming seaweed.

The crop is already used for human food, added to cosmetics, and vitamin supplements, but the firm's managing director Olavur Gregersen is especially keen on the potential of fermented seaweed being used as an additive to cattle feed.

He points to research which appears to show that if cows are given seaweed to eat it reduces the amount of methane gas that they exhale.

"A single cow will burp between 200 and 500 litres of methane every day, as it digests," says Mr Gregersen. "For a dairy cow that's three tonnes per animal per year.

"But we have scientific evidence to show that the antioxidants and tannins in seaweed can significantly reduce the development of methane in the animal's stomach. A seaweed farm covering just 10% of the largest planned North Sea wind farm could reduce the methane emissions from Danish dairy cattle by 50%."

The technology that Ocean Rainforest uses to farm its four different species of seaweed is relatively simple. Tiny algal seedlings are affixed to a rope which dangles in the water, and they grow rapidly. The line is lifted using a winch and the seaweed strands simply cut off with a knife. The line goes back into the water, and the seaweed starts growing again.

Currently, Ocean Rainforest is harvesting around 200 tonnes of seaweed per annum in the Faroe Islands, but plans to scale this up to 8,000 tonnes by 2025. Production may also be expanded to other areas in Europe and North America.

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GM Canada-Unifor EV Deal outlines a $1B plan to transform the CAMI plant in Ingersoll, Ontario, building BrightDrop EV600 delivery vans, boosting EV manufacturing, creating jobs, and securing future production with government-backed investment.

Key Points

A tentative $1B deal to retool CAMI for BrightDrop EV600 production, creating jobs and securing Canada's EV manufacturing.

✅ $1B to transform CAMI, Ingersoll, for BrightDrop EV600 vans

✅ Ratification vote set; Unifor Local 88 to review details

✅ Supports EV manufacturing, delivery logistics, and new jobs

GM Canada says it has reached a tentative deal with Unifor that if ratified will see it invest $1 billion to transform its CAMI plant in Ingersoll, Ont., to make commercial electric vehicles, aligning with GM's EV hiring plans across North America.

Unifor National President Jerry Dias says along with the significant investment the agreement will mean new products, new jobs amid Ontario's EV jobs boom and job security for workers.

Dias says in a statement that more details of the tentative deal will be presented to Unifor Local 88 members at an online ratification meeting scheduled for Sunday.

He says the results of the ratification vote are scheduled to be released on Monday.

Details of the agreement were not released Friday night.

A GM spokeswoman says in a statement that the plan is to build BrightDrop EV 600s -- an all-new GM business announced this week at the Consumer Electronics Show and part of EV assembly deals that put Canada in the race -- that will offer a cleaner way for delivery and logistics companies to move goods more efficiently.

Unifor said the contract, if ratified, will bring total investment negotiated by the union to nearly $6 billion after new agreements were ratified with General Motors, Ford, including Ford EV production plans, and Fiat Chrysler in 2020 that included support from the federal and Ontario governments, and parallel investments such as a Niagara Region battery plant bolstering the supply chain.

It said the Ford deal reached in September included $1.95 billion to bring battery electric vehicle production to Oakville via the Oakville EV deal and a new engine derivative to Windsor and the Fiat Chrysler agreement included more than $1.5 billion to build plug-in hybrid vehicles and battery electric vehicles.

Unifor said in November, General Motors agreed to a $1.3 billion dollar investment to bring 1,700 jobs to Oshawa, as Honda's Ontario battery investment signals wider sector momentum, plus more than $109 million to in-source new transmission work for the Corvette and support continued V8 engine production in St. Catharines.

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UK Petrol Shortages Drive EV Adoption as fuel crisis spurs electric vehicles, plug-in car demand, home charging, lower running costs, zero-emission mobility, ULEZ compliance, accelerating the shift from diesel to battery EVs.

Key Points

Fuel shortages push drivers to EVs, boosting inquiries and sales while highlighting the convenience of home charging.

✅ Surge in EV dealer inquiries and test drives

✅ Home charging avoids queues and fuel shortages

✅ Policy signals: ULEZ expansion, 2030 ICE ban

Sellers of plug-in vehicles say petrol shortages are driving people to adopt the new technology as the age of electric cars accelerates worldwide.

As petrol stations in parts of the UK started running out of fuel on Friday, business at Martin Miller’s electric car dealership in Guildford, Surrey, started soaring.

After what ended up being his company EV Experts busiest day ever, interest does not appear to be dying down. This week the diary is booked up with test drives and the business is low on stock amid supply constraints.

“People buy electric cars for environmental reasons, for cost-saving reasons and because the technology’s great, even though higher upfront prices remain a concern,” he said. “But Friday was one of those moments where people said, ‘Do you know what, this is a sign that we need to go electric’.”

While scenes of chaos play out at petrol stations across the country amid shortages, for many electric vehicle (EV) dealers the fuel crisis has led to an unexpected surge in inquiries and sales, even as some question an electric-car revolution narrative today.

EVA England, a non-profit representing new and prospective EV drivers, reports a rise in electric car inquiries and in interest at EV dealers, particularly in the last week.

“Saturday was bonkers but Friday even surpassed that, it was very strange,” said Miller, who founded his company four years ago. “I’ve now got trade-in cars with no petrol to move them.”

Along with existing factors such as the expansion of London’s ultra-low emission zone, the fuel crisis has proved to be another trigger point, he said. “People were using it as ‘this is the moment where I’m not going to put this off any longer’.”

The EV market is no longer the preserve of innovators and early adopters, he said, with the most popular models the Nissan Leaf, Volkswagen ID 3 and Jaguar I-Pace.

Ben Strzalko, the owner of Electric Cars UK in Leyland, Lancashire, said that as a small business it would take a few months to feel the knock-on effect of the fuel crisis on sales.

But every time there are problems with petrol or diesel, he said they acted as “one more tick for people making that transition to electric cars”.

He said “a lot of electric car owners will be chuffed to bits this last week” being able to plug in their cars at home. And as an EV driver himself, he admitted feeling a little smug as he drove past queues of 20 cars outside petrol stations over the weekend in his Tesla.

Matt Cleevely, the owner of Cleevely Electric Vehicles in Cheltenham, Gloucestershire, which specialises in used EVs, had a surge of inquiries over the weekend and on Monday morning from customers citing the fuel crisis as a reason for switching to electric.

He expects enthusiasm to continue rising, with petrol shortages adding “fuel to the fire”.

Although he feels sorry for non-EV drivers who have been unable to get fuel, he said as an electric car owner it was “very nice” not to have to worry about where to get petrol at the weekend.

“It’s very convenient that we’ve been able to just fuel up on our driveway. It’s one of the biggest pros of having an electric vehicle.”

The National Franchised Dealers Association also said multiple dealers have reported a spike in EV enquiries since the start of the crisis.

The Society of Motor Manufacturers and Traders reported “bumper growth” in the sale of plug-in cars in July, reflecting broader global market growth in recent years, with battery electric vehicles comprising 9% of sales. Plug-in hybrids accounted for 8% of sales and hybrid electric vehicles nearly 12%. Also in July, more electric vehicles were registered than diesel for the second consecutive month.

The UK has pledged to ban the sale of new petrol and diesel cars by 2030 and of new hybrids by 2035, a timeline that aligns with expectations that within a decade most driving could be electric.

Warren Philips, the volunteer communities director at EVA England, said the tipping point for EVs had already been reached but the fuel crisis “underlines how electric cars could work for the majority of people”.

He added: “The interest is already there, this just adds to it. And going forward with things like Cop26, with the climate crisis, with the cost of fuel probably going to rise … people will start looking at electric cars where you just skip that entire step.”

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Canada EV Manufacturing Strategy catalyzes electric vehicles growth via batteries, mining, and supply chain localization, with Unifor deals, Ford and FCA retooling, and government incentives safeguarding jobs and competitiveness across the auto industry.

Key Points

A coordinated plan to scale EV assembly, batteries, and mining supply chains in Canada via union deals and incentives.

✅ Government-backed Ford and FCA retooling for EV models.

✅ Battery cell, module, and pack production localizes value.

✅ Mining-to-mobility links metals to the EV supply chain.

As of a month ago Canada was just a speck on the global EV manufacturing map. We couldn’t honestly claim to be in the global race to electrify the automotive sector, even as EV shortages and wait times signalled surging demand.

An analysis published earlier this year by the International Council on Clean Transportation and Pembina Institute found that while Canada ranked 12th globally in vehicle production, EV production was a miniscule 0.4 per cent of that total and well off the average of 2.3 per cent amongst auto producing nations.

As the report’s co-author Ben Sharpe noted, “Canada is a huge auto producer. But nobody is really shining a light on the fact that if Canada’s doesn’t quickly ramp up its EV production, the steady decline we’ve seen in auto manufacturing over the past 20 years is going to accelerate.”

National strategy
While the report received relatively scant attention outside industry circles, its thesis was not lost on the leadership of Unifor, the union representing Canadian autoworkers.

In an August op-ed, Unifor national president Jerry Dias laid out the table stakes: “Global automakers are pouring hundreds of billions of dollars into electric vehicle investments, but no major programs are landing in Canada. Without a comprehensive national auto strategy, and active government engagement, the future is dim … securing our industry’s future requires a much bigger made-in-Canada style effort. An effort that government must lead.”

And then he got busy at the negotiating table.

The result? All of a sudden Canada is (or rather, will be) on the EV assembly map, just as the market hits an EV inflection point globally on adoption trends.

Late last month, contract negotiations between Unifor and Ford produced the Ford Oakville deal that will see $2 billion — including $590 million from the federal and Ontario governments ($295 million each) — invested towards production of five EV models in Oakville, Ont.

Three weeks later, Unifor reached a similar agreement with Fiat Chrysler Automobiles on a $1.5-billion investment, including retooling, to accommodate production of both a plug-in hybrid and battery electric vehicle (including at least one additional model). 

Workforce implications
The primary motivation for Unifor in pushing for EVs in contract negotiations is, at minimum, preserving jobs — if not creating them. Unifor estimates that retooling the Ford plant in Oakville will save 3,000 of the 3,400 jobs there, contributing to Ontario's EV jobs boom as the transition accelerates. However, as VW CEO Herbert Diess has noted, “The reality is that building an electric car involves some 30 per cent less effort than one powered by an internal combustion engine.”

So, when it comes to the relationship between jobs and EVs, at first glance it might not seem to be a great news story. What exactly are the workforce implications?

To answer this question, and aid automakers and their suppliers in navigating the transition to EV production, the Boston Consulting Group (BCG) has done a study on the evolution of labour requirements along the automotive value chain. And the results, it turns out, are both illuminating and encouraging — so long as you look across the full value chain.

Common wisdom “inaccurate”
The study provides an in-depth unpacking of the similarities and differences between manufacturing an internal combustion engine (ICE) vehicle versus a battery EV (BEV), and in doing so it arrives at a surprising conclusion: “The common wisdom that BEVs are less labor intensive in assembly stages than traditional vehicles is inaccurate.” 

BCG’s analysis modeled how many labour hours were required to build an ICE vehicle versus a BEV, including the distribution of labour value across the automotive value chain.

While ICE vehicles require more labour associated with components, engine, motor and transmission assembly and installation, BEVs require the addition of battery manufacturing (cell production and module and battery pack assembly) and an increase in assembly-related labour. Meanwhile, labour requirements for press, body and paint shops don’t differ at all. Put that all together and labour requirements for BEVs are comparable to those of ICE vehicles when viewed across the full value chain.

Value chain shifting to parts suppliers
However, as BCG notes, this similarity not only masks, but even magnifies, a significant change that was already underway in the distribution of labour value across the value chain — an accelerating shift to parts suppliers.

This trend is a key reason why the Canadian Automotive Parts Manufacturers’ Association launched Project Arrow earlier this year, and just unveiled the winner of the EV concept design that will ultimately become a full-build, 100 per cent Canadian-equipped zero-emission concept vehicle. The project is a showcase for Canadian automotive SMEs.

The bulk of the value shift is into battery cell manufacturing, which is dominated by Asian players. In light of this, both the EU and UK are working hard to devise strategies to secure battery cell manufacturing, including projects like a Niagara Region battery plant that signal momentum, and hence capture this value domestically. Canada must now do the same — and in the process, capitalize on the unique opportunity we have buried underground: the metals and minerals needed for batteries.

The federal government is well aware of this opportunity, which Minister of Industry, Science and Economic Development Navdeep Bains has coined “mines to mobility.” But we’re playing catch up, and the window to effectively position to capture this opportunity will close quickly.

Cooperation and coordination needed
As Unifor’s Dias noted in an interview with Electric Autonomy after the FCA deal, the scale of the opportunity extends beyond the assembly plants in Oakville and Windsor: “This is about putting workers back in our steel plants. This is about making batteries. This is about saying to aluminum workers in Quebec and B.C. … to lithium workers in Quebec … cobalt workers in Northern Ontario, you’re going to be a part of the solution…It is a transformative time. … We’re on the cusp of leading globally for where this incredible industry is going.”

With their role in securing Ford’s EV production commitment, the federal and Ontario governments made clear that they understand the potential that EVs offer Canada, including how to capitalize on the U.S. auto sector's pivot as supply chains evolve, and their role in capitalizing on this opportunity.

But to ultimately succeed will require more than an open chequebook, it will take a coordinated industrial strategy that spans the full automotive value chain and extends beyond it into batteries and even mining, alongside Canada-U.S. collaboration to align supply chains. This will require effective cooperation and coordination between governments and across several industrial sectors and their associations.

Together they are Team Canada’s pit crew in the global EV race. How we fare will depend on how efficiently and effectively that crew works together. 

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France EV Incentive Rules prioritize EU-made electric vehicles, tying subsidies to manufacturing emissions and carbon footprint, making Stellantis, Renault, and Tesla Model Y eligible while excluding many China-built models under a new eligibility list.

Key Points

Links EV subsidies to manufacturing emissions, favoring EU-made models and restricting many China-built cars.

✅ Subsidies tied to lifecycle manufacturing emissions.

✅ EU production favored; many China-built EVs excluded.

✅ Eligible: Stellantis, Renault, Tesla Model Y; not Model 3.

France's revamped new EV rules on consumer cash incentives for electric car purchases favour vehicles made in France and Europe over models manufactured in China, a government list of eligible car types published recently has showed.

Some 65% of electric cars sold in France will be eligible for the scheme, which from Friday will include new criteria covering the amount of carbon emitted in the manufacturing of an electric vehicle (EV).

The list of eligible models includes 24 produced by Franco-Italian group Stellantis (STLAM.MI) and five by French carmaker Renault (RENA.PA). Elon Musk's Tesla (TSLA.O) Model Y will be eligible but not its Model 3.

Electric vehicle brand MG Motors, owned by China's SAIC, said it expects the new rules to weigh on the French EV market, despite the global surge in EV sales seen in recent years.

"There are cars that will entirely lose their competitiveness", an MG spokesperson told Reuters, adding that the brand had decided not to apply for the bonus scheme for its MG4 model because it was "designed to exclude us".

French Finance Minister Bruno Le Maire hailed what he called the new rules' incentive for automakers to reduce their carbon footprint.

"We will no longer be subsidising car production that emits too much CO2," he said in a statement.

President Emmanuel Macron's government has wanted to make French and European-made EVs more affordable for domestic consumers relative to cheaper vehicles produced in China, amid a record EV market share in the country.

The average retail price of an EV in Europe, even as the EU EV share grew during lockdown months, was more than 65,000 euros ($71,000) in the first half of 2023, compared with just over 31,000 euros in China, according to research by Jato Dynamics.

The French government already offered buyers a cash incentive of between 5,000 and 7,000 euros to get more electric cars on the road, at a total cost of 1 billion euros ($1.1 billion) per year.

However, in the absence of cheap European-made EVs, a third of all incentives are going to consumers buying EVs made in China, French finance ministry officials say. The trend has helped spur a surge in imports and a growing competitive gap with domestic producers.

China's auto industry relies heavily on coal-generated electricity, meaning many Chinese-made EVs will henceforth not qualify.

The Ademe agency overseeing the process studied the eligibility of almost 500 EV models and their variants to include in the scheme.

Dacia, the low-cost Renault brand, saw its Spring model imported from China excluded from the list.

Tesla's Model 3 is made in China. The Model Y, which is larger and more expensive, is made mainly in Berlin and was the top selling EV in France over the first 11 months of the year, amid forecasts that EVs could dominate within a decade in many markets.

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