More than half of new U.S. electric-generating capacity in 2023 will be solar


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U.S. 2023 Utility-Scale Capacity Additions highlight surging solar power, expanding battery storage, wind projects, natural gas plants, and new nuclear reactors, boosting grid reliability in Texas and California with record planned installations.

 

Key Points

Planned grid expansions led by solar and battery storage, with wind, natural gas, and nuclear increasing U.S. capacity.

✅ 29.1 GW solar planned; Texas and California lead installations.

✅ 9.4 GW battery storage to more than double current capacity.

✅ Natural gas, wind, and 2.2 GW nuclear round out additions.

 

Developers plan to add 54.5 gigawatts (GW) of new utility-scale electric-generating capacity to the U.S. power grid in 2023, according to our Preliminary Monthly Electric Generator Inventory. More than half of this capacity will be solar power (54%), even as coal generation increase has been reported, followed by battery storage (17%).

 

Solar

U.S. utility-scale solar capacity has been rising rapidly EIA summer outlook since 2010. Despite its upward trend over the past decade 2018 milestone, additions of utility-scale solar capacity declined by 23% in 2022 compared with 2021. This drop in solar capacity additions was the result of supply chain disruptions and other pandemic-related challenges. We expect that some of those delayed 2022 projects will begin operating in 2023, when developers plan to install 29.1 GW of solar power in the United States. If all of this capacity comes online as planned, 2023 will have the most new utility-scale solar capacity added in a single year, more than doubling the current record (13.4 GW in 2021).

In 2023, the most new solar capacity, by far, will be in Texas (7.7 GW) and California (4.2 GW), together accounting for 41% of planned new solar capacity.

 

Battery storage

U.S. battery storage capacity has grown rapidly January generation jump over the past couple of years. In 2023, U.S. battery capacity will likely more than double. Developers have reported plans to add 9.4 GW of battery storage to the existing 8.8 GW of battery storage capacity.

Battery storage systems are increasingly installed with wind and solar power projects. Wind and solar are intermittent sources of generation; they only produce electricity when the wind is blowing or the sun is shining. Batteries can store excess electricity from wind and solar generators for later use. In 2023, we expect 71% of the new battery storage capacity will be in California and Texas, states with significant solar and wind capacity.

 

Natural gas

Developers plan to build 7.5 GW of new natural-gas fired capacity record natural gas output in 2023, 83% of which is from combined-cycle plants. The two largest natural gas plants expected to come online in 2023 are the 1,836 megawatt (MW) Guernsey Power Station in Ohio and the 1,214 MW CPV Three Rivers Energy Center in Illinois.

 

Wind

In 2023, developers plan to add 6.0 GW of utility-scale wind capacity, as renewables poised to eclipse coal in global power generation. Annual U.S. wind capacity additions have begun to slow, following record additions of more than 14 GW in both 2020 and 2021.

The most wind capacity will be added in Texas in 2023, at 2.0 GW. The only offshore wind capacity expected to come online this year is a 130.0 MW offshore windfarm in New York called South Fork Wind.

 

Nuclear

Two new nuclear reactors at the Vogtle nuclear power plant in Georgia nuclear and net-zero are scheduled to come online in 2023, several years later than originally planned. The reactors, with a combined 2.2 GW of capacity, are the first new nuclear units built in the United States in more than 30 years.

Developers and power plant owners report planned additions to us in our annual and monthly electric generator surveys. In the annual survey, we ask respondents to provide planned online dates for generators coming online in the next five years. The monthly survey tracks the status of generators coming online based on reported in-service dates.

 

 

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Ontario Making it Easier to Build Electric Vehicle Charging Stations

Ontario EV Charger Streamlining accelerates public charging connections with OEB-led standardized forms, firm timelines, and utility coordination, leveraging Ontario’s clean electricity grid to expand reliable infrastructure across urban, rural, and northern communities.

 

Key Points

An OEB-led, provincewide procedure that standardizes EV charger connections and accelerates public charging.

✅ Standardized forms, data, and responsibilities across 58 utilities

✅ Firm timelines for studies, approvals, and grid connection upgrades

✅ Supports rural, northern, highway, and community charging expansion

 

The Ontario government is making it easier to build and connect new public electric vehicle (EV) chargers to the province’s world-class clean electricity grid. Starting May 27, 2024, all local utilities will follow a streamlined process for EV charging connections that will make it easier to set up new charging stations and, as network progress to date shows, support the adoption of electric vehicles in Ontario.

“As the number of EV owners in Ontario continues to grow, our government is making it easier to put shovels in the ground to build the critical infrastructure needed for drivers to charge their vehicles where and when they need to,” said Todd Smith, Minister of Energy. “This is just another step we are taking to reduce red tape, increase EV adoption, and use our clean electricity supply to support the electrification of Ontario’s transportation sector.”

Today, each of Ontario’s 58 local electricity utilities have different procedures for connecting new public EV charging stations, with different timelines, information requirements and responsibilities for customers.

In response to Minister Smith’s Letter of Direction, which called on the Ontario Energy Board (OEB) to take steps to facilitate the efficient integration of EV’s into the provincial electricity system, including vehicle-to-building charging applications, the OEB issued provincewide, streamlined procedures that all local utilities must follow for installing and connecting new EV charging infrastructure. This new procedure includes the implementation of standardized forms, timelines, and information requirements which will make it easier for EV charging providers to deploy chargers in all regions of the province.

“Our government is paving the way to an electric future by building the EV charging infrastructure drivers need, where they need it,” said Prabmeet Sarkaria, Minister of Transportation. “By increasing the accessibility of public EV charging stations across the province, including for rural and northern communities, we are providing more sustainable and convenient travel options for drivers.”

“Having attracted over $28 billion in automotive investments in the last three years, our province is a leading jurisdiction in the global production and development of EVs,” said Vic Fedeli, Minister of Economic Development, Job Creation and Trade. “By making it easier to build public charging infrastructure, our government is supporting Ontario’s growing end-to-end EV supply chain and ensuring EV drivers can confidently and conveniently power their journeys.”

This initiative is part of the government’s larger plan to support the adoption of electric vehicles and make EV charging infrastructure more accessible, which includes:

  • The EV ChargeON program – a $91 million investment to support the installation of public EV chargers, including emerging V1G chargers to support grid-friendly deployment, outside of Ontario’s large urban centres, including at community hubs, Ontario’s highway rest areas, carpool parking lots, and Ontario Parks.
  • The new Ultra-Low Overnight price plan which allows customers who use more electricity at night, including those charging their EV, to save up to $90 per year by shifting demand to the ultra-low overnight rate period when provincewide electricity demand is lower and to participate in programs that let them sell electricity back to the grid when appropriate.
  • Making it more convenient for electric vehicle (EV) owners to travel the province with EV fast chargers now installed at all 20 renovated ONroute stations along the province’s busiest highways, the 400 and 401.

The initiative also builds on the government’s Driving Prosperity: The Future of Ontario’s Automotive Sector plan which aims to create a domestic EV battery ecosystem in the province, expand energy storage capacity, and position Ontario as a North American automotive innovation hub by working to support the continued transition to electric, low carbon, connected and autonomous vehicles.

 

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Completion of 1st fast-charging network 'just the beginning' for electric car owners in N.L.

Newfoundland EV Fast-Charging Network enables DC fast charging along the Trans-Canada Highway, from Port aux Basques to St. John's, with Level 3 stations, reducing range anxiety and accelerating electric vehicle adoption.

 

Key Points

A DC fast charging corridor with Level 3 stations every 70 km, enabling EV road trips and easing range anxiety.

✅ 14 Level 3 DC fast chargers across the Trans-Canada Highway

✅ Charges most EVs to 80% in under an hour, $15/hr prorated

✅ Expansion planned into Labrador with 19 additional fast chargers

 

The first electric vehicle fast-charging network is now up and running across Newfoundland, which the province's main energy provider hopes will make road trips easier for electric car owners and encourage more drivers to go electric in the future.

With the last of the 14 charging stations coming online in Corner Brook earlier this month, drivers now have a place to charge up about every 70 kilometres along the Trans-Canada Highway, where 10 new fast-charging stations in N.B. are being planned, from Port aux Basques to St. John's, along with one in Gros Morne National Park.

Jennifer Williams, president & CEO of Newfoundland and Labrador Hydro, says many potential electric vehicle owners have been hesitant to give up on gasoline without fast chargers available across the island.

"The majority of people who were interested in EVs said one of the major barriers to them was indeed not having a fast-charging network that they could access," she said.

"We really believe that this is going to help people cross over and become an EV owner."

The charging network was first announced in October 2019, with an eye to having all 14 chargers up and running by the end of 2020. When work began, Newfoundland and Labrador was the only province in Canada without any publicly available Level 3 chargers, even as NB Power's public charging network was expanding elsewhere.

After some COVID-19 pandemic-related delays, the stations are now up and running and can charge most EVs to 80 per cent in less than an hour at a prorated cost of $15 an hour

"The pandemic did have some effect, but we're there now and we're really happy and this is just the beginning," said Williams.

Public charging becoming 'a non-issue'
That's encouraging for Jon Seary, an electric car owner and a co-founder of advocacy group Drive Electric N.L. He says the lack of fast chargers has been the "deal breaker" for many people looking to buy electric vehicles.

"Now you can drive right across the province. You can choose to stop at any of these to top up," Seary said.

Joe Butler, who is also a co-founder of the group, says the fast chargers have already made trips easier as they've come online across the island.

"In the past, it was a major impediment, really, to get anywhere, but now it's changed dramatically," said Butler.

"I just came back from Gros Morne and I had two stops and I was home, so the convenience factor if you just travel occasionally outside of town makes all the difference."

Jon Seary and Joe Butler stand with a slower level-two charging station on Kenmount Road in St. John's. 'We are at the cusp now of seeing a huge upswing in electric vehicle adoption,' Seary said. (Gavin Simms/CBC)
Seary said according to numbers from provincial motor vehicle registration, there were 195 electric cars on the road at the end of 2020, but he estimates that there are now closer to 300 vehicles in use in the province — with the potential for many more.

"We are at the cusp now of seeing a huge upswing in electric vehicle adoption," he said, even though Atlantic Canadians have been less inclined to buy EVs so far. 

"The cost of the cars is coming way down, and has come down. More places are selling them and the availability of public charging is becoming a non-issue as we put more and more charging stations out there."

The future is electric but the province's infrastructure is lagging behind, says non-profit
But Seary said there is still more work to be done to improve the province's charging infrastructure to catch up with other parts of the country. 

"We are lagging the rest of the country," Seary said, even as the N.W.T. encourages more residents to drive EVs through new initiatives.

"We have opportunities for federal funding for our charging infrastructure and it needs to be moving now. We have the surplus from Muskrat Falls to use and we have a climate that's not going to wait … this is the time to get going with this now."

Williams said together with Newfoundland Power, N.L. Hydro is now working on 19 more fast chargers to be placed elsewhere in the province and into Labrador, where the N.L. government has promoted EV adoption but infrastructure has lagged in some areas.

"We've heard very loudly and very clearly from the folks in Labrador, as well as other parts of the province, that they want to have charging stations in their neck of the woods too," she said.

"Putting them in Labrador, we believe that we'll help people get over that concern and that fear. There are EV owners in Labrador … so we believe it can work there as well."

With more chargers and electric vehicles comes less reliance on burning fossil fuels, and utilities like Nova Scotia Power are piloting vehicle-to-grid integration to amplify benefits, and Williams said 21 tonnes of greenhouse gas emissions have already been offset with the chargers as they've come online over the past few months.

"It actually does equate to as if you had powered a whole house all year, but the important part to remember [is that] these are an enabler. Putting these in place is enabling people to purchase electric vehicles," she said.

"You do 90 per cent of your charging at home, so if we're seeing about 20 tonnes has been offset in the short period of time they've been in service, for the vehicles that are charging at home, imagine how much they're actually offsetting. We figure it's well in excess of 200 tons."

 

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China's electric carmakers make their move on Europe

Chinese EV Makers in Europe target the EU market with electric SUVs, battery swapping, competitive pricing, and subsidies, led by NIO, Xpeng, MG, and BYD, starting in Norway amid Europe's zero-emissions push.

 

Key Points

Chinese EV makers expanding into EU markets with tech, pricing, and lean retail to gain share.

✅ Early launches in Norway leverage EV incentives

✅ Compete via battery swapping, OTA tech, and price

✅ Mix of importers, online sales, and lean dealerships

 

China's electric carmakers are darting into Europe, hoping to catch traditional auto giants cold and seize a slice of a market supercharged by the continent's EV transition towards zero emissions.

Nio Inc (NIO.N), among a small group of challengers, launches its ES8 electric SUV in Oslo on Thursday - the first foray outside China for a company that is virtually unheard of in Europe even though it's valued at about $57 billion.

Other brands unfamiliar to many Europeans that have started selling or plan to sell cars on the continent include Aiways, BYD's (002594.SZ) Tang, SAIC's (600104.SS) MG, Dongfeng's VOYAH, and Great Wall's (601633.SS) ORA.

Yet Europe, a crowded, competitive car market dominated by famous brands, has proved elusive for Chinese carmakers in the past. They made strategic slips and also contended with a perception that China, long associated with cheap mass-production, could not compete on quality.

Indeed, Nio Chief Executive William Li told Reuters he foresees a long road to success in a mature market where it is "very difficult to be successful".

Chinese carmakers may need up to a decade to "gain a firm foothold" in Europe, the billionaire entrepreneur said - a forecast echoed by He Xiaopeng, CEO of electric vehicle (EV) maker Xpeng (9868.HK) who told Reuters his company needs 10 years "to lay a good foundation" on the continent.

These new players, many of which have only ever made electric vehicles, believe they have a window of opportunity to finally crack the lucrative market.

While electric car sales in the European Union more than doubled last year and jumped 130% in the first half of this year, even as threats to the EV boom persist, traditional manufacturers are still gradually shifting their large vehicle ranges over to electric and have yet to flood the thirsty market with models.

"The market is not that busy yet, if you compare it with combustion-engine models where each of the major carmakers has a whole range of vehicles," said Alexander Klose, who heads the foreign operations of Chinese electric vehicle maker Aiways.

"That is where we think we have an opportunity," he added on a drive around Munich in a U5, a crossover SUV on sale in Germany, the Netherlands, Belgium and France, where new EV rules are aimed at discouraging purchases of Chinese models.

The U5 starts at 30,000 euros ($35,000) in Germany - below the average new car price and most local EV prices - before factoring in 9,000 euros in EV subsidies, though France's EV incentives have tightened for Chinese models - and comes in just four colours and two trim levels to minimize costs.

'GERMAN PEOPLE BUY GERMAN CARS'
As Chinese carmakers gear up to enter Europe, they are trying out different business models, from relying on importers, low-cost retail options or building up more traditional dealerships.

The new reality that top Western carmakers like BMW (BMWG.DE) and Tesla Inc (TSLA.O) now produce cars in technological powerhouse China, where the EV market is intensely competitive, has likely undermined past perceptions of low quality workmanship - though they can be hard to shake.

Antje Levers, a teacher who lives in western Germany near the Dutch border, and her husband owned a diesel Chevrolet Orlando but wanted a greener option. They bought an Aiways U5 last year after plenty of research to fend off criticism for not buying local, and loves its handling and low running costs.

She said people had told her: "You can't buy a Chinese car, they're plastic and cheap and do not support German jobs." But she feels that is no longer true in a global car industry where you find German auto parts in Chinese cars and vice versa.

"German people buy German cars, so to buy a Chinese car you need to have a little courage," the 47-year-old added. "Sometimes you just have to be open for new things."

NIO LANDS IN NORWAY WITH NOMI
Nio launches its ES8 electric SUV alongside a NIO House - part-showroom, part-cafe and workspace for customers in the capital of Norway, a country that's also the initial base for Xpeng.

Norwegian state support for EVs has put the country at the forefront of the shift to electric. It makes sense as a European entry point because customers are used to electric vehicles so only have to be sold on an unknown Chinese brand, said Christina Bu, secretary general of the Norwegian EV Association.

"If you go to another European country you may struggle to sell both," said Bu, adding that her organisation has talked extensively with a number of Chinese EV makers keen to learn market specifics and consumer culture before launching there.

She is uncertain, though, how consumers will react to Nio's approach of swapping out batteries for customers rather than stopping to charge them, a contrast to other EV battery strategies in the industry, or the carmaker's strategy of leasing rather than selling batteries to customers.

"But where the Chinese are really at the forefront is the technology," she added, referring in particular to Nomi, the digital assistant in the dashboard of Nio's cars.

NEWCOMERS' STRATEGIES DIVERGE
One size does not fit all. While Nio and Xpeng have been hiring staff building up their organizations in Norway, SAIC's MG works through a car importer to sell cars in a handful of European markets.

Aiways is trying an lower-cost approach to selling cars in Europe, though Klose says it varies by market.

In Germany, for instance, the company sells its cars through Euronics, an association of independent electronics retailers, rather than building traditional dealerships.

It aims to sell across the EU by next year and to enter the U.S. market by 2023, said Klose, a former Volvo and Ford executive.

Past failed attempts by Chinese carmakers to conquer Europe are unlikely to hurt Chinese EV makers today, as consumers have grown accustomed to electronics coming from China, he added.

Such failures included Brilliance in 2007, whose vehicle received one out of five stars in a German car crash test, damaging the brand.

"The fact there are more Chinese carmakers entering the market will also help us, as it will make Chinese brands more accepted by consumers," Klose said.

Selling cars to Europeans is a "tough business, especially if your product isn't well known," said Arnie Richters, chairman of Brussels-based industry group Platform for Electromobility.

"But if they bring a lot of innovation they have a lot of opportunity."

 

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Rhode Island issues its plan to achieve 100% renewable electricity by 2030

Rhode Island 100% Renewable Electricity by 2030 outlines pathways via offshore wind, retail solar, RECs, and policy reforms, balancing decarbonization, grid reliability, economics, and equity to close a 4,600 GWh supply gap affordably.

 

Key Points

A statewide plan to meet all electricity demand with renewables by 2030 via offshore wind, solar, and REC policies.

✅ Up to 600 MW offshore wind could add 2,700 GWh annually

✅ Retail solar programs may supply around 1,500 GWh per year

✅ Amend RES to retain RECs and align supply with real-time demand

 

A year ago, Executive Order 20-01 cemented in a place Rhode Island’s goal to meet 100% of the state’s electricity demand with renewable energy by 2030, aligning with the road to 100% renewables seen across states. The Rhode Island Office of Energy Resources (OER) worked through the year on an economic and energy market analysis, and developed policy and programmatic pathways to meet the goal.

In the most recent development, OER and The Brattle Group co-authored a report detailing how this goal will be achieved, The Road to 100% Renewable Electricity – The Pathways to 100%.

The report includes economic analysis of the key factors that will guide Rhode Island as it accelerates adoption of carbon-free renewable resources, complementing efforts that are tracking progress on 100% clean energy targets nationwide.

The pathway rests on three principles: decarbonization, economics and policy implementation, goals echoed in Maine’s 100% renewable electricity target planning.

The report says the state needs to address the gap between projected electricity demand in 2030 and projected renewable generation capacity. The report predicts a need for 4,600 GWh of additional renewable energy to close the gap. Deploying that much capacity represents a 150% increase in the amount of renewable energy the state has procured to date. The final figure could as much as 600-700 GWh higher or lower.

Addressing the gap
The state is making progress to close the gap.

Rhode Island recently announced plans to solicit proposals for up to 600 MW of additional offshore wind resources. A draft request for proposals (RFP) is expected to be filed for regulatory review in the coming months, aligning with forecasts that one-fourth of U.S. electricity will soon be supplied by renewables as markets mature. Assuming the procurement is authorized and the full 600 MW is acquired, new offshore wind would add about 2,700 GWh per year, or about 35% of 2030 electricity demand.

Beyond this offshore wind procurement, development of retail solar through existing programs could add another 1,500 GWh per year. That leaves a smaller–though still sizable–gap of around 400 GWh per year of renewable electricity.

All this capacity will come with a hefty price. The report finds that rate impacts would likely boost e a typical 2030 monthly residential bill by about $11 to $14 with utility-scale renewables, or by as much as $30 if the entire gap were to be filled with retail solar.

The upside is that if the renewable resources are developed in-state, the local economic activity would boost Rhode Island’s gross domestic product and local jobs, especially when compared to procuring out-of-state resources or buying Renewable Energy Credits (RECs), and comes as U.S. renewable electricity surpassed coal in 2022 across the national grid.

Policy recommendations
One policy item that has to be addressed is the state’s Renewable Energy Standard (RES), which currently calls for meeting 38.5% of electricity deliveries with renewables by 2035, even as the federal 2035 clean electricity goal sets a broader benchmark for decarbonization. For example, RES compliance at present does not require the physical procurement of power produced by renewable energy facilities. Instead, electricity providers meet their requirements by purchasing RECs.

The report recommends amending the state’s RES to seek methods by which Rhode Island can retain all of the RECs procured through existing policy and program channels, along with RECs resulting from ratepayer investment in net metered projects, while Nevada’s 50% by 2030 RPS provides a useful interim comparison.

The report also recognizes that the RES alone is unlikely to drive sufficient investment renewable generation and should be paired with programs and policies to ensure sufficient renewable generation to meet the 100% goal. The state also needs to address the RECs created by behind-the-meter systems that add mechanisms to better match the timing of renewable energy generation with real-time demand. The policy would have the 100% RES remain in effect beyond 2030 and also match shifts in energy demand, particularly as other parts of the economy electrify.

Fostering equity
The state also is putting a high priority on making sure the transition to renewables is an equitable one.

The report recommends partnering with and listening to frontline communities about their needs and goals in the clean energy transition. This will include providing traditionally underserved communities with expert consultation to help guide decision making. The report also recommends holding listening sessions to increase accessibility to and understanding of energy system basics.

 

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German steel powerhouse turns to 'green' hydrogen produced using huge wind turbines

Green Hydrogen for Steelmaking enables decarbonization in Germany by powering electrolyzers with wind turbines at Salzgitter. Partners Vestas, Avacon, and Linde support renewable hydrogen for iron ore reduction, cutting CO2 in heavy industry.

 

Key Points

Hydrogen from renewable-powered electrolysis replacing coal in iron ore reduction, cutting CO2 emissions from steelmaking

✅ 30 MW Vestas wind farm powers 2x1.25 MW electrolyzers.

✅ Salzgitter, Avacon, Linde link sectors to replace fossil fuels.

✅ Targets CO2 cuts in iron ore reduction and steel smelting.

 

A major green hydrogen facility in Germany has started operations, with those behind the project hoping it will help to decarbonize the energy-intensive steel industry in the years ahead. 

The "WindH2" project involves German steel giant Salzgitter, E.ON subsidiary Avacon and Linde, a firm specializing in engineering and industrial gases, and aligns with calls for hydrogen-ready power plants in Germany today.

Hydrogen can be produced in a number of ways. One method includes using electrolysis, with an electric current splitting water into oxygen and hydrogen, and advances in PEM hydrogen technology continue to improve efficiency worldwide.

If the electricity used in the process comes from a renewable source such as wind or solar, as underscored by recent German renewables gains, then it's termed "green" or "renewable" hydrogen.

The development in Germany is centered around seven new wind turbines operated by Avacon and two 1.25 megawatt (MW) electrolyzer units installed by Salzgitter Flachstahl, which is part of the wider Salzgitter Group. The facilities were presented to the public this week. 

The turbines, from Vestas, have a hub height of 169 meters and a combined capacity of 30 MW. All are located on premises of the Salzgitter Group, with three situated on the site of a steel mill in the city of Salzgitter, Lower Saxony, northwest Germany, where grid expansion woes can affect project timelines.

The hydrogen produced using renewables will be utilized in processes connected to the smelting of iron ore. Total costs for the project come to roughly 50 million euros (around $59.67 million), with the building of the electrolyzers subsidized by state-owned KfW, while a national net-zero roadmap could reduce electricity costs over time.

"Green gases have the wherewithal to become 'staple foodstuff' for the transition to alternative energies and make a considerable contribution to decarbonizing industry, mobility and heat," E.ON's CEO, Johannes Teyssen, said in a statement issued Thursday.

"The jointly realized project symbolizes a milestone on the path to virtually CO2 free production and demonstrates that fossil fuels can be replaced by intelligent cross-sector linking," he added.

According to the International Energy Agency, the iron and steel sector is responsible for 2.6 gigatonnes of direct carbon dioxide emissions each year, a figure that, in 2019, was greater than the direct emissions from sectors such as cement and chemicals. 

It adds that the steel sector is "the largest industrial consumer of coal, which provides around 75% of its energy demand."

The project in Germany is not unique in focusing on the role green hydrogen could play in steel manufacturing.

Across Europe, projects are also exploring natural gas pipe storage to balance intermittent renewables and enable sector coupling.

H2 Green Steel, a Swedish firm backed by investors including Spotify founder Daniel Ek, plans to build a steel production facility in the north of the country that will be powered by what it describes as "the world's largest green hydrogen plant."

In an announcement last month the company said steel production would start in 2024 and be based in Sweden's Norrbotten region.

Other energy-intensive industries are also looking into the potential of green hydrogen, and examples such as Schott's green power shift show parallel decarbonization. A subsidiary of multinational building materials firm HeidelbergCement has, for example, worked with researchers from Swansea University to install and operate a green hydrogen demonstration unit at a site in the U.K.

 

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Tesla prepares to bring its electric cars to South America

Tesla Chile Market Entry signals EV expansion into South America, with a Santiago country manager, service technicians, and advisors, leveraging lithium supply, competing with BYD, and preparing sales, service, and charging infrastructure.

 

Key Points

Tesla will enter Chile to launch EV sales, service, and charging from Santiago, opening its South America expansion.

✅ Country manager role based in Santiago to lead market launch

✅ Focus on EV sales, service centers, and charging infrastructure

✅ Leverages Chile's lithium ecosystem; competes with BYD

 

Tesla is preparing to bring its electric cars to South America, according to a new job posting in Chile.

It has been just over a decade since Tesla launched the Model S and significantly accelerated EV inflection point in the deployment of electric vehicles around the world.

The automaker has expanded its efforts across North America, where the U.S. EV tipping point has been reached, and most countries in Europe, and it is still gradually expanding in Asia.

But there’s one continent that Tesla hasn’t touched yet: South America, even as global EV adoption raced to two million in five years.

It sounds like it is about to change.

Tesla has started to promote a job posting on LinkedIn for a country manager in Chile, aligning with international moves like UK expansion plans it has signaled.

The country manager is generally the first person hired when Tesla expands in a new market.

The job is going to be based in Santiago, the capital of Chile, where the company is also looking for some Tesla advisors and service technicians.

Chile is an interesting choice for a first entry into the South American market. The Chilean auto market consists of only about 234,000 vehicles sold year-to-date and that’s down 29% versus the previous year.

That’s roughly the number of vehicles sold in Brazil every month.

While the size of the auto market in the country is small, there’s a strong interest for electric vehicles as the EV era arrives ahead of schedule there, which might explain Tesla’s foray.

The country is rich in lithium, a critical material for EV batteries, where lithium supply concerns have also emerged, which has helped create interest for electric vehicles in the country. The government also announced an initiative to allow for only new sales of electric vehicles in the country starting in 2035.

Tesla’s Chinese competitor BYD has set its sight on the South American market by bringing its cheaper China-made EVs to the market, part of a broader Chinese EV push in Europe as well, but now it looks like Tesla is willing to test the market on the higher-end.

 

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