"World?s Most Powerful? Tidal Turbine Starts Pumping Green Electricity To Onshore Grid


tidal electricity

NFPA 70e Training

Our customized live online or in‑person group training can be delivered to your staff at your location.

  • Live Online
  • 6 hours Instructor-led
  • Group Training Available
Regular Price:
$199
Coupon Price:
$149
Reserve Your Seat Today

O2 Tidal Turbine delivers tidal energy in Orkney, Scotland, supplying grid-connected renewable power via EMEC and enabling green hydrogen production, providing clean electricity with predictable generation from strong coastal currents.

 

Key Points

A 2 MW, grid-connected tidal device in Orkney that delivers clean power and enables EMEC green hydrogen production.

✅ 2 MW capacity; powers ~2,000 UK homes via EMEC grid

✅ Predictable renewable output from strong coastal currents

✅ Enables onshore electrolyzer to produce green hydrogen

 

“The world’s most powerful” tidal turbine has been hooked up to the onshore electricity grid in Orkney, a northerly archipelago in Scotland, and is ready to provide homes with clean, green electricity, even as a major UK offshore windfarm begins supplying power this week.

The tidal turbine, known as the O2, was developed by Scottish engineering firm Orbital Marine Power. On July 28, they announced O2 “commenced grid connected power generation” at the European Marine Energy Centre (EMEC) in Orkney, meaning it's all set up and providing energy to the local power grid, similar to another Scottish tidal project that recently powered nearly 4,000 homes.

The 74-meter-long (242-foot) turbine is said to be “the world’s most powerful” tidal turbine. It will lay in the waters off Orkney for the next 15 years with the capacity to meet the annual electricity demand of around 2,000 UK homes. The 2MW turbine is also set to power the EMEC’s land-based electrolyzer that will generate green hydrogen (hydrogen made without fossil fuels) that can also be used as a clean energy source, in a UK energy system that recently set a wind generation record for output.

“Our vision is that this project is the trigger to the harnessing of tidal stream resources around the world and, alongside investment in UK offshore wind, to play a role in tackling climate change whilst creating a new, low-carbon industrial sector,” Orbital CEO, Andrew Scott, said in a press release.

Tidal energy is harnessed by converting energy from the natural rise and fall of ocean tides and currents. The O2 turbine consists of two submerged blades with a 20-meter (65-foot) diameter attached to a turbine that will move with the shifting currents of Orkney’s coast to generate electricity. Electricity is then transferred from the turbine along the seabed via cables towards the local onshore electricity network, a setup also being used by a Nova Scotia tidal project to supply the grid today.


This method of harnessing energy is not just desirable because it doesn't release carbon emissions, but it’s more predictable than other renewable energy sources, such as solar or Scotland's wind farms that can be influenced by weather conditions. Tidal energy production is still in its infancy and there are relatively few large-scale tidal power plants in the world, but many argue that some parts of the world could potentially draw huge benefits from this innovative form of hydropower, especially coastal regions with strong currents such as the northern stretches of the UK and the Bay of Fundy in Atlantic Canada.

The largest tidal power operation in the world is the Sihwa Lake project on the west coast of South Korea, which harnesses enough power to support the domestic needs of a city with a population of 500,000 people. However, once fully operational, the MeyGen tidal power project in northern Scotland hopes to snatch its title.

Related News

Renewables became the second-most prevalent U.S. electricity source in 2020

2020 U.S. Renewable Electricity Generation set a record as wind, solar, hydro, biomass, and geothermal produced 834 billion kWh, surpassing coal and nuclear, second only to natural gas in nationwide power output.

 

Key Points

The record year when renewables made 834 billion kWh, topping coal and nuclear in U.S. electricity.

✅ Renewables supplied 21% of U.S. electricity in 2020

✅ Coal output fell 20% y/y; nuclear slipped 2% on retirements

✅ EIA forecasts renewables rise in 2021-2022; coal rebounds

 

In 2020, renewable energy sources (including wind, hydroelectric, solar, biomass, and geothermal energy) generated a record 834 billion kilowatthours (kWh) of electricity, or about 21% of all the electricity generated in the United States. Only natural gas (1,617 billion kWh) produced more electricity than renewables in the United States in 2020. Renewables surpassed both nuclear (790 billion kWh) and coal (774 billion kWh) for the first time on record. This outcome in 2020 was due mostly to significantly less coal use in U.S. electricity generation and steadily increased use of wind and solar generation over time, amid declining consumption trends nationwide.

In 2020, U.S. electricity generation from coal in all sectors declined 20% from 2019, while renewables, including small-scale solar, increased 9%. Wind, currently the most prevalent source of renewable electricity in the United States, grew 14% in 2020 from 2019, and the EIA expects solar and wind to be larger sources in summer 2022, reflecting continued growth. Utility-scale solar generation (from projects greater than 1 megawatt) increased 26%, and small-scale solar, such as grid-connected rooftop solar panels, increased 19%, while early 2021 January power generation jumped year over year.

Coal-fired electricity generation in the United States peaked at 2,016 billion kWh in 2007 and much of that capacity has been replaced by or converted to natural gas-fired generation since then. Coal was the largest source of electricity in the United States until 2016, and 2020 was the first year that more electricity was generated by renewables and by nuclear power than by coal (according to our data series that dates back to 1949). Nuclear electric power declined 2% from 2019 to 2020 because several nuclear power plants retired and other nuclear plants experienced slightly more maintenance-related outages.

We expect coal-fired generation to increase in the United States during 2021 as natural gas prices continue to rise and as coal becomes more economically competitive. Based on forecasts in our Short-Term Energy Outlook (STEO), we expect coal-fired electricity generation in all sectors in 2021 to increase 18% from 2020 levels before falling 2% in 2022. We expect U.S. renewable generation across all sectors to increase 7% in 2021 and 10% in 2022, and in 2021, non-fossil fuel sources accounted for about 40% of U.S. electricity. As a result, we forecast coal will be the second-most prevalent electricity source in 2021, and renewables will be the second-most prevalent source in 2022. We expect nuclear electric power to decline 2% in 2021 and 3% in 2022 as operators retire several generators.

 

Related News

View more

More than half of new U.S. electric-generating capacity in 2023 will be solar

U.S. 2023 Utility-Scale Capacity Additions highlight surging solar power, expanding battery storage, wind projects, natural gas plants, and new nuclear reactors, boosting grid reliability in Texas and California with record planned installations.

 

Key Points

Planned grid expansions led by solar and battery storage, with wind, natural gas, and nuclear increasing U.S. capacity.

✅ 29.1 GW solar planned; Texas and California lead installations.

✅ 9.4 GW battery storage to more than double current capacity.

✅ Natural gas, wind, and 2.2 GW nuclear round out additions.

 

Developers plan to add 54.5 gigawatts (GW) of new utility-scale electric-generating capacity to the U.S. power grid in 2023, according to our Preliminary Monthly Electric Generator Inventory. More than half of this capacity will be solar power (54%), even as coal generation increase has been reported, followed by battery storage (17%).

 

Solar

U.S. utility-scale solar capacity has been rising rapidly EIA summer outlook since 2010. Despite its upward trend over the past decade 2018 milestone, additions of utility-scale solar capacity declined by 23% in 2022 compared with 2021. This drop in solar capacity additions was the result of supply chain disruptions and other pandemic-related challenges. We expect that some of those delayed 2022 projects will begin operating in 2023, when developers plan to install 29.1 GW of solar power in the United States. If all of this capacity comes online as planned, 2023 will have the most new utility-scale solar capacity added in a single year, more than doubling the current record (13.4 GW in 2021).

In 2023, the most new solar capacity, by far, will be in Texas (7.7 GW) and California (4.2 GW), together accounting for 41% of planned new solar capacity.

 

Battery storage

U.S. battery storage capacity has grown rapidly January generation jump over the past couple of years. In 2023, U.S. battery capacity will likely more than double. Developers have reported plans to add 9.4 GW of battery storage to the existing 8.8 GW of battery storage capacity.

Battery storage systems are increasingly installed with wind and solar power projects. Wind and solar are intermittent sources of generation; they only produce electricity when the wind is blowing or the sun is shining. Batteries can store excess electricity from wind and solar generators for later use. In 2023, we expect 71% of the new battery storage capacity will be in California and Texas, states with significant solar and wind capacity.

 

Natural gas

Developers plan to build 7.5 GW of new natural-gas fired capacity record natural gas output in 2023, 83% of which is from combined-cycle plants. The two largest natural gas plants expected to come online in 2023 are the 1,836 megawatt (MW) Guernsey Power Station in Ohio and the 1,214 MW CPV Three Rivers Energy Center in Illinois.

 

Wind

In 2023, developers plan to add 6.0 GW of utility-scale wind capacity, as renewables poised to eclipse coal in global power generation. Annual U.S. wind capacity additions have begun to slow, following record additions of more than 14 GW in both 2020 and 2021.

The most wind capacity will be added in Texas in 2023, at 2.0 GW. The only offshore wind capacity expected to come online this year is a 130.0 MW offshore windfarm in New York called South Fork Wind.

 

Nuclear

Two new nuclear reactors at the Vogtle nuclear power plant in Georgia nuclear and net-zero are scheduled to come online in 2023, several years later than originally planned. The reactors, with a combined 2.2 GW of capacity, are the first new nuclear units built in the United States in more than 30 years.

Developers and power plant owners report planned additions to us in our annual and monthly electric generator surveys. In the annual survey, we ask respondents to provide planned online dates for generators coming online in the next five years. The monthly survey tracks the status of generators coming online based on reported in-service dates.

 

 

Related News

View more

25.5% Of US Electricity Coming From Renewable Energy

US Renewable Energy Growth drives the US electricity mix as wind, solar, and hydropower rise while coal, natural gas, and nuclear decline, boosting market share month over month and year over year across the grid.

 

Key Points

US Renewable Energy Growth tracks rising wind, solar, and hydro shares in the mix as coal, gas, and nuclear decline.

✅ Wind and solar surpass nuclear in April share

✅ Renewables reach 29.3% of US electricity in April

✅ Coal and natural gas shares trend lower since 2020

 

Electricity generated by renewable energy sources continues to grow month over month and year over year in the United States. In April 2022, the share of US electricity coming from renewable energy was up to 29.3%, surpassing a record April level reported previously in national data. That was up from 24.8% in April 2020 and 25.7% in April 2021.

Looking at the first four months of the year, renewables provided 25.5% of US electricity, and were the second-most U.S. source in 2020 as well, while the figure for January–April 2020 was 21.7% and the figure for January–April 2021 was 22.5%.

Coal power (20.2% of US electricity) was down year over year in this time period (from 22% in January–April 2021), even as renewables surpassed coal in 2022 nationwide, but is admittedly still a bit higher than it was in January–April 2020 (16.8%).

Electricity from natural gas is also down year over year, but only very slightly (34.7% for both years). Though, it has dropped significantly since January–April 2020 (39.6%).

Electricity from nuclear power continued to take a steady, step-by-step tumble.

Wind & Solar Power Growth Strong
As reported earlier, April was the first month that wind and solar power provided more electricity than nuclear across the United States. Wind and solar power provided 21% of US electricity, while nuclear power provided 17.8% of US electricity (coal, incidentally, also provided 17.8% of US electricity, but wind and solar had provided more electricity than coal in some previous months as well).

Wind and solar power’s combined market share for the first four months of the year was up from just 14.6% in 2020 and 18.4% in 2021.

Looking at their growth year over year, you can see strong and continuous expansion of solar-provided electricity and wind-provided electricity, amid favorable government plans that have supported deployment.

Solar grew from 2.9% in January–April 2020 to 3.6%in January–April 2021 to, eventually, 4.4% in January–April 2022, with solar's 2022 share rising to 4.7% for the full year. Wind rose from 9.2% to 10.3% to 12.2%.

Together, wind and solar were up from 12.1% in January–April 2020 to 13.9% in January–April 2021, reflecting a surge in wind power within the U.S. electricity mix over this period, to 16.7% January–April 2022.

Hydropower (6.5%) is holding approximately the same position as the same period in 2021 (6.5%), but it is down a significant chunk from April 2020 (8.2%).

 

Related News

View more

Is residential solar worth it?

Home Solar Cost vs Utility Bills compares electricity rates, ROI, incentives, and battery storage, explaining payback, financing, and grid fees while highlighting long-term savings, rate volatility, and backup power resilience for homeowners.

 

Key Points

Compares home solar pricing and financing to utility rates, outlining savings, incentives, ROI, and backup power value.

✅ Average retail rates rose 59% in 20 years; volatility persists

✅ Typical 7.15 kW system costs $18,950 before incentives

✅ Federal ITC and state rebates improve ROI and payback

 

When shopping for a home solar system, sometimes the quoted price can leave you wondering why someone would move forward with something that seems so expensive. 

When compared with the status quo, electricity delivered from the utility, the price may not seem so high after all. First, pv magazine will examine the status quo, and how much you can expect to pay for power if you don’t get solar panels. Then, we will examine the average cost of solar arrays today and introduce incentives that boost home solar value.

The cost of doing nothing

Generally, early adopters have financially benefited from going solar by securing price certainty and stemming the impact of steadily increasing utility-bill costs, particularly for energy-insecure households who pay more for electricity.

End-use residential electric customers pay an average of $0.138/kWh in the United States, according to the Energy Information Administration (EIA). In California, that rate is $0.256/kWh, it averages $0.246/kWh across New England, $0.126/kWh in the South Atlantic region, and $0.124/kWh in the Mountain West region.

EIA reports that the average home uses 893 kWh per month, so based on the average retail rate of $0.138/kWh, that’s an electric bill of about $123 monthly, or $229 monthly in California.

Over the last 20 years, EIA data show that retail electricity prices have increased 59% across the United States, with evidence indicating that renewables are not making electricity more expensive, suggesting other factors have driven costs higher, or 2.95% each year.

This means based on historical rates, the average US homeowner can expect to pay $39,460 over the next 20 years on electricity bills. On average, Californians could pay $73,465 over 20 years.

Recent global events show just how unstable prices can be for commodities, and energy is no exception here, with solar panel sales doubling in the UK as homeowners look to cut soaring bills. What will your utility bill cost in 20 years?

These estimated bills also assume that energy use in the home is constant over 20 years, but as the United States electrifies its homes, adds more devices, and adopts electric vehicles, it is fair to expect that many homeowners will use more electricity going forward.

Another factor that may exacerbate rate raising is the upgrade of the national transmission grid. The infrastructure that delivers power to our homes is aging and in need of critical upgrades, and it is estimated that a staggering $500 billion will be spent on transmission buildout by 2035. This half-trillion-dollar cost gets passed down to homeowners in the form of raised utility bill rates.

The benefit of backup power may increase as time goes on as well. Power outages are on the rise across the United States, and recent assessments of the risk of power outages underscore that outages related to severe weather events have doubled in the last 20 years. Climate change-fueled storms are expected to continue to rise, so the role of battery backup in providing reliable energy may increase significantly.

The truth is, we don’t know how much power will cost in 20 years. Though it has increased 59% across the nation in the last 20 years, there is no way to be certain what it will cost going forward. That is where solar has a benefit over the status quo. By purchasing solar, you are securing price certainty going forward, making it easier to budget and plan for the future.

So how do these costs compare to going solar?

Cost of solar

As a general trend, prices for solar have fallen. In 2010, it cost about $40,000 to install a residential solar system, and since then, prices have fallen by as much as 70%, and about 37% in the last five years. However, prices have increased slightly in 2022 due to shipping costs, materials costs, and possible tariffs being placed on imported solar goods, and these pressures aren’t expected to be alleviated in the near-term.

When comparing quotes, the best metric for an apples-to-apples comparison is the cost per watt. Price benchmarking by the National Renewable Energy Laboratory shows the average cost per watt for the nation was $2.65/W DC in 2021, and the average system size was 7.15 kW. So, an average system would cost about $18,950. With 12.5 kWh of battery energy storage, the average cost was $4.26/W, representing an average price tag of $30,460 with batteries included.

The prices above do not include any incentives. Currently, the federal government applies a 26% investment tax credit to the system, bringing down system costs for those who qualify to $14,023 without batteries, and $22,540 with batteries. Compared to the potential $39,460 in utility bills, buying a solar system outright in cash appears to show a clear financial benefit.

Many homeowners will need financing to buy a solar system. Shorter terms can achieve rates as low as 2.99% or less, but financing for a 20-year solar loan typically lands between 5% to 8% or more. Based on 20-year, 7% annual percentage rate terms, a $14,000 system would total about $26,000 in loan payments over 20 years, and the system with batteries included would total about $42,000 in loan payments.

Often when you adopt solar, the utility will still charge you a grid access fee even if your system produces 100% of your needs. These vary from utility to utility but are often around $10 a month. Over 20 years, that equates to about $2,400 that you’ll still need to pay to the utility, plus any costs for energy you use beyond what your system provides.

Based on these average figures, a homeowner could expect to see as much as $12,000 in savings with a 20-year financed system. Homeowners in regions whose retail energy price exceeds the national average could see savings in multiples of that figure.

Though in this example batteries appear to be marginally more expensive than the status quo over a 20-year term, they improve the home by adding the crucial service of backup power, and as battery costs continue to fall they are increasingly being approved to participate in grid services, potentially unlocking additional revenue streams for homeowners.

Another thing to note is most solar systems are warranted for 25 years rather than the 20 used in the status quo example. A panel can last a good 35 years, and though it will begin to produce less in old age, any power produced by a panel you own is money back in your pocket.

Incentives and home value

Many states have additional incentives to boost the value of solar, too, and federal proposals to increase solar generation tenfold could remake the U.S. electricity system. Checking the Database of State Incentives for Renewables (DSIRE) will show the incentives available in your state, and a solar representative should be able to walk you through these benefits when you receive a quote. State incentives change frequently and vary widely, and in some cases are quite rich, offering thousands of dollars in additional benefits.

Another factor to consider is home value. A study by Zillow found that solar arrays increase a home value by 4.1% on average. For a $375,000 home, that’s an increase of $15,375 in value. In most states home solar is exempt from property taxes, making it a great way to boost value without paying taxes for it.

Bottom line

We’ve shared a lot of data on national averages and the potential cost of power going forward, but is solar for you? In the past, early adopters have been rewarded for going solar, and celebrate when they see $0 electric bills paid to the utility company.

Each home is different, each utility is different, and each homeowner has different needs, so evaluating whether solar is right for your home will take a little time and analysis. Representatives from solar companies will walk you through this analysis, and it’s generally a good rule of thumb to get at least three quotes for comparison.

A great resource for starting your research is the Solar Calculator developed by informational site SolarReviews. The calculator offers a quote and savings estimate based on local rates and incentives available to your area. The website also features reviews of installers, equipment, and more.

Some people will save tens of thousands of dollars in the long run with solar, while others may witness more modest savings. Solar will also provide the home clean, local energy, and U.S. solar generation is projected to reach 20% by 2050 as capacity expands, making an impact both on mitigating climate change and in supporting local jobs.

One indisputable benefit of solar is that it will offer greater clarity into what your electricity bills will cost over the next couple of decades, rather than leaving you exposed to whatever rates the utility company decides to charge in the future.

 

Related News

View more

Low-emissions sources are set to cover almost all the growth in global electricity demand in the next three years

IEA Electricity Market Outlook 2023-2025 projects faster demand growth as renewables and nuclear dominate supply, stabilizing power-sector carbon emissions, with Asia leading expansion despite energy crisis shocks and weather-driven volatility.

 

Key Points

IEA forecast for 2023-2025 electricity demand: renewables and nuclear meet growth as power-sector emissions hold steady.

✅ Asia drives >70% of demand growth

✅ Renewables and nuclear meet most new supply

✅ CO2 intensity declines; grid flexibility vital

 

The world’s electricity demand growth slowed only slightly in 2022, despite headwinds from the energy crisis, and is expected to accelerate in the years ahead

Renewables are set to dominate the growth of the world’s electricity supply over the next three years as, renewables eclipse coal in global generation, together with nuclear power they meet the vast majority of the increase in global demand through to 2025, making significant rises in the power sector’s carbon emissions unlikely, according to a new IEA report.

After slowing slightly last year to 2% amid the turmoil of the global energy crisis and exceptional weather conditions in some regions, the growth in world electricity demand is expected to accelerate to an average of 3% over the next three years, the IEA’s Electricity Market Report 2023 finds. Emerging and developing economies in Asia are the driving forces behind this faster pace, which is a step up from average growth of 2.4% during the years before the pandemic and above pre-pandemic levels globally.

More than 70% of the increase in global electricity demand over the next three years is expected to come from China, India and Southeast Asia, as Asia’s power use nears half of the world by mid-decade, although considerable uncertainties remain over trends in China as its economy emerges from strict Covid restrictions. China’s share of global electricity consumption is currently forecast to rise to a new record of one-third by 2025, up from one-quarter in 2015. At the same time, advanced economies are seeking to expand electricity use to displace fossil fuels in sectors such as transport, heating and industry.

“The world’s growing demand for electricity is set to accelerate, adding more than double Japan’s current electricity consumption over the next three years,” said IEA Executive Director Fatih Birol. “The good news is that renewables and nuclear power are growing quickly enough to meet almost all this additional appetite, suggesting we are close to a tipping point for power sector emissions. Governments now need to enable low-emissions sources to grow even faster and drive down emissions so that the world can ensure secure electricity supplies while reaching climate goals.”

While natural gas-fired power generation in the European Union is forecast to fall in the coming years, as wind and solar outpaced gas in 2022, based on current trends, significant growth in the Middle East is set to partly offset this decrease. Sharp spikes in natural gas prices amid the energy crisis have in turn fuelled soaring electricity prices in some markets, particularly in Europe, prompting debate in policy circles over reforms to power market design.

Meanwhile, expected declines in coal-fired generation in Europe and the Americas are likely to be matched by a rise in the Asia-Pacific region, despite increases in nuclear power deployment and restarts of plants in some countries such as Japan. This means that after reaching an all-time high in 2022, carbon dioxide (CO2) emissions from global power generation are set to remain around the same level through 2025.

The strong growth of renewables means their share of the global power generation mix is forecast to rise from 29% in 2022 to 35% in 2025, with the shares of coal- and gas-fired generation falling. As a result, the CO2 intensity of global power generation will continue to decrease in the coming years. Europe bucked this global trend last year, however. The CO2 intensity of Europe’s power generation increased as a result of higher use of coal and gas amid steep drops in output from both hydropower, due to drought, and nuclear power, due to plant closures and maintenance. This setback will be temporary, though, as Europe’s power generation emissions are expected to decrease on average by about 10% a year through 2025.

Electricity demand trends varied widely by region in 2022. India’s electricity consumption rose strongly, while China’s growth was more subdued due to its zero-Covid policy weighing heavily on economic activity. The United States recorded a robust increase in demand, driven by economic activity and higher residential use amid hotter summer weather and a colder-than-normal winter, even as electricity sales projections continue to decline according to some outlooks.

Demand in the European Union contracted due to unusually mild winter weather and a decline in electricity consumption in the industrial sector, which significantly scaled back production because of high energy prices and supply disruptions caused by Russia’s invasion of Ukraine. The 3.5% decrease in EU demand was its second largest percentage decline since the global financial crisis in 2009, with the largest being the exceptional contraction due to the COVID-19 shock in 2020.

The new IEA report notes that electricity demand and supply worldwide are becoming increasingly weather dependent, with extreme conditions a recurring theme in 2022. In addition to the drought in Europe, there were heatwaves in India, resulting in the country’s highest ever peak in power demand. Similarly, central and eastern regions of China were hit by heatwaves and drought, which caused demand for air conditioning to surge amid reduced hydropower generation in Sichuan province. The United States also saw severe winter storms in December, triggering massive power outages.

These highlight the need for faster decarbonisation and accelerated deployment of clean energy technologies, the report says. At the same time, as the clean energy transition gathers pace, the impact of weather events on electricity demand will intensify due to the increased electrification of heating, while the share of weather-dependent renewables will continue to grow in the generation mix. In such a world, increasing the flexibility of power systems, which are under growing strain across grids and markets, while ensuring security of supply and resilience of networks will be crucial.

 

Related News

View more

Cost is the main reason stopping Canadians from buying an electric car: Survey

Canada EV Incentives drive adoption toward the 2035 zero-emission target, with rebates, federal and provincial programs boosting affordability amid concerns over charging infrastructure, range anxiety, and battery life, according to a BNN Bloomberg-Leger survey.

 

Key Points

Canada EV incentives are rebates and tax credits reducing EV costs to accelerate zero-emission vehicle adoption nationwide.

✅ Federal and provincial rebates reduce EV purchase prices

✅ Incentives offset range, battery, and charging concerns

✅ Larger incentives correlate with higher adoption rates

 

If the federal government wants to meet its ambitious EV goals of having all cars and passenger trucks sold in Canada be zero emissions by 2035, it’s going to have to do something about the cost of these vehicles.

A new survey from BNN Bloomberg and RATESDOTCA has found that cost is the number one reason stopping Canadians from buying an electric car.

The survey, which was conducted by Leger Marketing earlier this month, asked 1,511 Canadians if they were planning to purchase a new electric vehicle in the near future. It found that just over one in four, or 26 per cent of Canadians, are planning to do so, with Atlantic Canada lagging other regions. On the other hand, 19 per cent of Canadians are planning to buy a gas/diesel/hybrid card for their next purchase. 

Those who aren’t planning on buying an EV were asked what the biggest reason for their decision was. By far, it was the price of these vehicles: 31 per cent of this group cited cost as the main reason for not electrifying their ride. Another 59 per cent of respondents cited it as a concern, but not the main one. Other reasons for not wanting to buy an electric vehicle included lack of infrastructure (18 per cent), range concerns (16 per cent), and battery life and replacement (13 per cent), and some report EV shortages and wait times too.

What’s interesting is that it’s clear that government incentives for EVs are the most powerful tool right now to drive adoption, though some argue subsidies are a bad idea for Canada. When asked if further government incentives would convince them to buy an electric vehicle, 78 per cent of those surveyed said yes.

That’s right. If more governments increased the incentives offered for buying electric vehicles, reaching the goal of only selling zero emission vehicles in Canada by 2035 would no longer be a pipe dream, despite 2035 mandate skepticism from some.

At the moment, only Quebec and B.C. offer government incentives to buy an electric vehicle, even as B.C. charging bottlenecks are predicted. The federal government offers up to a $5,000 incentive, with restrictions including a limit on the total price of the vehicle, and has signaled EV sales regulations are forthcoming. Ontario previously offered a rebate of up to $14,000, however, the popular program was cancelled when the Progress Conservative government was elected in 2018.

The cancellation led to a plunge in new electric vehicle sales in Ontario, falling more than 55 per cent in the first six months of 2019 when compared to the same time period in the previous year, according to Electric Mobility Canada.

It’s no surprise that the larger the incentive, the more Canadians will be swayed to buy an electric car. Perhaps what’s surprising is that the incentive doesn’t even have to be as large as the previous Ontario rebate was. The survey found that seven per cent of Canadians would buy an electric vehicle if they got an incentive ranging anywhere from $5,001-$7,250. A full 35 per cent said a $12,500 or higher incentive would convince them.

The majority of Canadians surveyed said they use their vehicles for leisure or commuting to work. Leisure uses include running errands and seeing friends and family, of which 43 per cent of respondents said was the primary way they used their vehicle. Meanwhile, 36 per cent said they primarily used their car to commute to work.

The survey also found that incentives were more effective at convincing younger people to buy an electric vehicle. Eighty-three per cent of those under the age of 55 could be swayed by new incentives. But for those over 55, only 66 per cent said they would change their mind. 

 

Related News

View more

Sign Up for Electricity Forum’s Newsletter

Stay informed with our FREE Newsletter — get the latest news, breakthrough technologies, and expert insights, delivered straight to your inbox.

Electricity Today T&D Magazine Subscribe for FREE

Stay informed with the latest T&D policies and technologies.
  • Timely insights from industry experts
  • Practical solutions T&D engineers
  • Free access to every issue

Download the 2025 Electrical Training Catalog

Explore 50+ live, expert-led electrical training courses –

  • Interactive
  • Flexible
  • CEU-cerified