Michigan solar supporters make new push to eliminate rooftop solar caps


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Michigan Distributed Energy Cap Repeal advances a bipartisan bill to boost rooftop solar and net metering, countering DTE and Consumers Energy claims, expanding energy freedom, jobs, and climate resilience across investor-owned utility territories.

 

Key Points

A Michigan bill to remove the 1% distributed energy cap, expanding rooftop solar, net metering, and clean energy jobs.

✅ Removes 1% distributed generation cap statewide

✅ Supports rooftop solar, net metering, and job growth

✅ Counters utility cost-shift claims with updated tariffs

 

A bipartisan group of Michigan lawmakers has introduced legislation to eliminate a 1% cap on distributed energy in the state’s investor-owned utility territories.

It’s the third time in recent years that such legislation has been introduced. Though utilities and their political allies have successfully blocked it to date, through tactics some critics say reflect utilities tilting the solar market by incumbents, advocates see an opportunity with a change in state Republican caucus leadership and Michigan’s burgeoning solar industry approaching the cap in some utility territories.

The bill also has support from a broad swath of legislators for reasons having to do with job creation, energy freedom and the environment, amid broader debates over states' push for renewables and affordability. Already the bill has received multiple hearings, even as DTE Energy and Consumers Energy, Michigan’s largest private utilities, are ramping up attacks in an effort to block the bill. 

“It’s going to be vehemently opposed by the utilities but there are only benefits to this if you are anybody but DTE,” said Democratic state Rep. Yousef Rabhi, who cosigned HB 4236 and has helped draft language in previous bills. “If we remove the cap, then we’re putting the public’s interest first, and we’re putting DTE’s interest first if we keep the cap in place.” 

The Michigan Legislature enacted the cap as part of a sweeping 2016 energy bill that clean energy advocates say included a number of provisions that have kneecapped the small-scale distributed energy industry, particularly home solar. The law caps distributed energy production at 1% of a utility’s average in-state peak load for the past five years. 

Republicans have controlled the Legislature and committees since the law was enacted, amid parallel moves such as the Wyoming clean energy bill in another state, and previous attempts to cut the language haven’t received House committee hearings. However, former Republican House leader Lee Chatfield has been replaced, and already the new bill, introduced by Republican state Rep. Gregory Markkanen, the energy committee’s vice chair, has had two hearings. 

Previous attempts to cut the language were also a part of a larger package of bills, and this time around the bill is a standalone. The legislation is also moving as Consumers and Upper Peninsula Power Co. have voluntarily doubled their cap to two percent, which advocates say highlights the need to repeal the cap . 

Rabhi said there’s bipartisan support because many conservatives and progressives view it as an infringement on customers’ energy freedom since the cap will eventually effectively prohibit new distributed energy generation. Legislators say the existing law kills jobs because it severely limits the clean energy industry’s growth, and Rabhi said he’s also strongly motivated by increasing renewable energy production to address climate change. 

In February, Michigan Public Service Commission Chairman Dan Scripps testified to the House committee, with observers also pointing to FERC action on aggregated DERs as relevant context, that the commission is “supportive in taking steps to ensure solar developers in Michigan are able to continue operating and thus support in concept the idea of lifting or eliminating the cap” in order to protect the home solar industry. 

The state’s solar industry has long criticized the cap, and removing it is a “no brainer,” said Dave Strenski, executive director of Solar Ypsi, which promotes rooftop solar in Ypsilanti. 

“If they have a cap and we reach that cap, then rooftop solar is shut down in Michigan,” he said. “The utilities don’t mind solar as long as they own it, and that’s what it boils down to.”  

The state’s utilities see the situation differently. Spokespeople for DTE and Consumers told the Energy News Network that lifting the cap would shift the cost burden of maintaining their territory-wide infrastructure from all customers to low income customers who can’t afford to install solar panels, often invoking reliability examples such as California's reliance on fossil generation to justify caution.

The bill “doesn’t address the subsidy certain customers are paid at the expense of those who cannot afford to put solar panels on their homes,” said Katie Carey, Consumers Energy’s spokesperson. 

However, clean energy advocates argue that studies have found that to be untrue. And even if it were true, Rabhi said, the utilities told lawmakers in 2016 that a new inflow/outflow tariff that the companies successfully pushed for to replace net metering dramatically reduced compensation for home solar users and would address that inequality. 

“DTE’s and Consumers’ own argument is that by making that change, distributed generation is no longer a ‘burden’ on low income customers, so now we have inflow/outflow and the problem should be solved,” Rabhi said. 

He added that claims that DTE and Consumers are looking out for low-income customers are disingenuous because they have repeatedly fought larger allowances for programs that help those customers, and refuse to “dip into their massive corporate profits and make sure poor people don’t have to pay as much for electricity.”

“I don’t want to hear a sob story from DTE about how putting solar panels on the house is going to hurt poor people,” he said. “That is entirely the definition of hypocrisy — that’s the utilities using poor people as a pawn and that’s why people are sick of these corporations.” 

The companies have already begun their public relations attack designed to help thwart the bill. DTE and Consumers spread money generously among Republicans and Democrats in the Legislature each cycle, and the two companies’ dark money nonprofits launched a round of ads targeting Democratic lawmakers, reflecting the broader solar wars playing out nationally. Several sit on the House Energy Committee, which must approve the bill before it can go in front of the full Legislature. 

The DTE-backed Alliance For Michigan Power and Consumers Energy-funded Citizens Energizing Michigan’s Economy have purchased dozens of Facebook ads alluding to action by the legislators, though there hasn’t been a vote. 

Facebook ads aren’t uncommon as they get “bang for their buck,” said Matt Kasper, research director with utility industry watchdog Energy And Policy Institute. Already hundreds of thousands of people have potentially viewed the ads and the groups have only spent thousands of dollars. The ads are likely designed to get Facebook users to interact with the legislators on the issue, Kasper said, even if there’s little information in the ad, and the info in the ad that does exist is highly misleading.

DTE and Consumers spokespersons declined to comment on the spending and directed questions to the dark money nonprofits. No one there could be reached for comment.

 

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Battery energy storage system eyed near Woodstock

Oxford Battery Energy Storage Project will store surplus renewable power near South-West Oxford and Woodstock, improving grid stability, peak shaving, and reliability, pending IESO approval and Hydro One transmission interconnection in Ontario.

 

Key Points

A Boralex battery project in South-West Oxford storing surplus power for Woodstock at peak demand pending IESO approval.

✅ 2028 commercial operation target

✅ Connects to Hydro One transmission line

✅ Peak shaving to stabilize grid costs

 

A Quebec-based renewable energy company is proposing to build a battery energy storage system in Oxford County near Woodstock.

The Oxford battery energy storage project put forward by Boralex Inc., if granted approval, would be ready for commercial operation in 2028. The facility would be in the Township of South-West Oxford, but also would serve Woodstock businesses and residences, supported by provincial disconnect moratoriums for customers, due to the city’s proximity to the site.

Battery storage systems charge when energy sources produce more energy than customers need, and, complementing Ontario’s energy-efficiency programs across the province, discharge during peak demand to provide a reliable, steady supply of energy.

Darren Suarez, Boralex’s vice-president of public affairs and communications in North America, said, “The system we’re talking about is a very large battery that will help at times when the electric grid has too much energy on the system. We’ll be able to charge our batteries, and when there’s a need, we can discharge the batteries to match the needs of the electric grid.”

South-West Oxford is a region Boralex has pinpointed for a battery storage project. “We look at grid needs as a whole, and where there is a need for battery storage, and we’ve identified this location as being a real positive for the grid, to help with its stability, a priority underscored by the province’s nuclear alert investigation and public safety focus,” Suarez said.

Suarez could not provide an estimated cost for the proposed facility but said the project would add about 75 jobs during the construction phase, in a sector where the OPG credit rating remains stable. Once the site is operational, only one or two employees will be necessary to maintain the facility, he said.

Boralex requires approval from the Independent Electricity System Operator (IESO), the corporation that co-ordinates and integrates Ontario’s electricity system operations across the province, for the Oxford battery energy storage project.

Upon approval, the project will connect with an existing Hydro One transmission line located north of the proposed site. “[Hydro One] has a process to review the project and review the location and ensure we are following safety standards and protocols in terms of integrating the project into the grid, with broader policy considerations like Ottawa’s hydro heritage also in view, but they are not directly involved in the development of the project itself,” Suarez said.

The proposal has been presented to South-West Oxford council. South-West Oxford Mayor David Mayberry said, “(Council) is still waiting to see what permits are necessary to be addressed if the proposal moves forward.”

Mayberry said the Ministry of Natural Resources and Forestry also would be reviewing the proposed project.

Thornton Sand and Gravel, the location of the proposed facility, was viewed positively by Mayberry. “From a positive perspective, they’re not using farmland. There is a plus we’re not using farmland, but there is concern something could leak into the aquifer. These questions need to be answered before it can be to the satisfaction of the community,” Mayberry said.

An open house was held on Sept. 14 to provide information to residents. Suarez said about 50 people showed up and the response was positive. “Many people came out to see what we planned for the project and there was a lot of support for the location because of where it actually is, and how it integrates into the community. It’s considered good use of the land by many of the people that were able to join us on that day,” Suarez said.

The Quebec-based energy company has been operating in Ontario for nearly 15 years and has wind farms in the Niagara and Chatham-Kent regions.

Boralex also is involved in two other battery storage projects in Ontario. The Hagersville project is a 40-minute drive northwest of Hamilton, and the other is in Tilbury, a community in Chatham-Kent. Commercial operation for both sites is planned to begin in 2025.

South-West Oxford and Woodstock will see some financial benefits from the energy storage system, Suarez said.

“It will help to stabilize energy costs. It will contribute to really shaving the most expensive energy on the system off the system. They’re going to take electricity when it’s the least costly, taking advantage of Ontario’s ultra-low overnight pricing options and utilize that least costly energy and displace the most costly energy.”

 

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Canada's race to net-zero and the role of renewable energy

Canada Net-Zero demands renewable energy deployment, leveraging hydropower to integrate wind, solar, and storage, scaling electrification, cutting oil and gas emissions, aligning policy, carbon pricing, and investment to deliver a clean grid by 2050.

 

Key Points

A national goal to cut emissions 40-45% by 2030 and reach economy-wide net-zero by 2050 through clean electrification.

✅ Hydropower balances intermittent wind and solar.

✅ Policy, carbon pricing, and investment accelerate deployment.

✅ Clean energy jobs surge as oil and gas decline.

 

As the UN climate talks draw near, Canada has enormous work left to do to reach its goals of reducing greenhouse gas emissions. Collectively, Canadians have to cut overall greenhouse-gas emissions by 40 to 45 per cent below 2005 levels by 2030 and achieve net-zero by 2050 across the economy.

And whereas countries like the U.K. have dramatically slashed their emissions levels, Canada's one of the few nations where emissions keep skyrocketing, and where fossil fuel extraction keeps increasing every year despite our climate targets.

Changes in national emissions and fossil fuel extraction since 1950, for G7 nations plus Norway and Australia
Graphic by Barry Saxifrage in Sep.15 article,Canada's climate solution? Keep increasing fossil fuels extraction.
Given its track record, and the IEA's finding that Canada will need more electricity to hit net-zero, how will Canada achieve its goal of getting to net-zero by 2050?

As Trudeau seeks to cement his political legacy, these are the MPs he’s considering for cabinet
By Andrew Perez | Opinion | October 25th 2021
In the upcoming online Conversations event on Thursday, 11 a.m. PT/2 p.m. ET, host and Canada's National Observer deputy managing editor David McKie will discuss how cleaning up Canada's electricity and renewable energy can put the country on track to hitting its targets with Clean Energy Canada executive director Merran Smith, Canadian Institute for Climate Choices senior economist Dale Beugin, and WaterPower Canada CEO Anne-Raphaëlle Audouin.

Getting to net-zero grid through renewable electricity
“If we wanted to be powered by 100 per cent renewable electricity, including proposals for a fully renewable electricity grid by 2030, Canada is one of the countries where this is actually possible,” said Audouin.

She says for that to happen, it would take a slate of clean energy providers working together to fill the gaps, rather than competing for market dominance.

“You couldn't power Canada just with wind and solar, even with batteries. That being said, renewables happen to work very well together ” she said. “Hydropower already makes up more than 90 per cent of Canada’s renewable generation and 60 per cent of the country’s total electricity needs are currently met thanks to this flexible, dispatchable, abundant source of baseload renewable electricity. It isn’t a stretch of the imagination to envision hydropower and wind and solar working increasingly together to clean up our grid. In fact, hydropower already backs up and allows intermittent renewable energies like wind and solar onto the grid.”

She noted that while hydropower alone won't be the solution, its long history and indisputable suite of attributes — hydroelectricity has been in Canada since the 1890s — will make it a key part of the clean energy transition required to replace coal, natural gas and oil, which still make up around 20 per cent of Canada's power sources.

Canada's vast access to water, wind, biomass, solar, geothermal, and ocean energy, and a federal government that has committed to climate goals, makes us well-positioned to lead the way to a net-zero future and eventually the electrification of our economy. So, what's holding the country back?

The new reality for renewables
According to Clean Energy Canada, it's possible to grow the clean energy sector, but only if businesses invest massively in renewables and governments give guidance and oversight informed by the implications of decarbonizing Canada's electricity grid research.

A recent modelling study from Clean Energy Canada and Navius Research exploring the energy picture here in Canada over the next decade shows our clean energy sector is expected to grow by about 50 per cent by 2030 to around 640,000 people. Already, the clean energy industry provides 430,500 jobs — more than the entire real estate sector — and that growth is expected to accelerate as our dependence on oil and gas decreases. In fact, clean energy jobs in Alberta are predicted to jump 164 per cent over the next decade.

Currently, provinces with the most hydropower generation are also the ones with the lowest electricity rates, reflecting that electricity has been a nationwide climate success in Canada. Wind and solar are now on par, or even more competitive, than natural gas, and that could have big implications for other major sectors of the economy. Grocery giant Loblaws (which owns brands including President's Choice, Joe Fresh, and Asian grocery chain T&T) deployed its fleet of fully electric delivery trucks in recent years, and Hydro-Québec just signed a $20-billion agreement to help power and decarbonize the state of New York over the next 25 years.

In The New Reality, Smith writes that many carbon-intensive industries, such as the mining sector, could also potentially benefit from the increased demand for certain natural resources — like lithium and nickel — as the world switches to electric vehicles and clean power.

“Oil and gas may have dominated Canada’s energy past, but it’s Canada’s clean energy sector that will define its new reality,” Smith emphasized.

Despite its vast potential to be one of the world's clean energy leaders, Canada has a long way to getting on the path to net zero. Even though the country is home to some of the world's leading cleantech companies, such as B.C.-based clean hydrogen fuel cell providers Ballard Power and Loop Energy and Nova Scotia-based carbon utilization company CarbonCure, the country continues to expand fossil fuel extraction to the point that emissions are projected to jump to around 1,500 MtCO2 worth by 2030.

 

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US Electric Vehicle Momentum Slows as Globe Surges

US electric vehicle momentum is slowing as tax credits expire, tariffs increase costs, and interest rates rise, while Europe and China accelerate EV adoption through stronger incentives, enhanced charging infrastructure, and growth in battery manufacturing.

 

Why has US Electric Vehicle Momentum Slowed as Globe Surges?

US electric vehicle momentum has slowed due to expiring subsidies, rising costs, and global competition from faster-moving markets.

✅ End of federal tax credits weakened buyer demand

✅ Tariffs and high interest rates raised EV prices

✅ Europe and China expanded incentives and infrastructure

 

You could be forgiven for thinking that electric cars might finally be gaining momentum in the United States. Last year, battery-powered vehicle sales topped 1.2 million—more than five times the number sold just four years earlier, amid an early-2024 EV surge in deliveries. Hybrid sales tripled over the same period, and in August, battery cars accounted for 10 percent of all new vehicle sales, a record high according to S&P Global Mobility.

Major automakers, including General Motors, Ford, and Tesla, reported record electric-vehicle deliveries this quarter, a rare bright spot in an industry still contending with high interest rates, inflation, and tariffs, and a sign the age of electric cars is arriving.

Yet analysts warn the apparent boom may be short-lived, noting a market share dip in early 2024 that could foreshadow slower growth. Much of the recent surge was driven by buyers rushing to take advantage of a federal subsidy worth up to $7,500 per vehicle—a credit that expired at the end of September. Without it, automakers expect demand to dip sharply.

"It's going to be a vibrant industry, but it's going to be smaller, way smaller than we thought," Ford CEO Jim Farley said Tuesday. General Motors’ CFO Paul Jacobson echoed that concern: "I expect that EV demand is going to drop off pretty precipitously," he told a conference last month.

Even with those gains, the US—still the world’s second-largest car market—remains a laggard compared with global peers, where global EV adoption has accelerated rapidly. Electric and hybrid vehicles accounted for nearly 30 percent of new sales in the UK last year and approximately one in five across Europe. In China, electric models accounted for almost half of all car sales in 2023 and are expected to become the majority this year, according to the International Energy Agency.

Analysts say policy differences largely explain the gap. Other regions have offered stronger incentives, stricter emissions rules, and more aggressive trade-in programs. President Joe Biden tried to close the gap, tightening emissions standards, offering loans for EV investments, and spending billions on charging networks while expanding the $7,500 credit. His goal was to have half of all US vehicle sales be electric by 2030.

Supporters argue that such measures are crucial to keeping American carmakers competitive with Chinese and European manufacturers. But former President Donald Trump, who recently dismissed climate change as a "con job," has vowed to roll back many of those initiatives, echoing arguments that the EV revolution is overstated by proponents. "We're saying ... you're not going to be forced to make all of those cars," Trump said this summer, while signing a bill to strike down California’s plan to phase out gasoline-only car sales by 2035. "You can make them, but it'll be by the market, judged by the market."

Although EVs have become cheaper, they still cost more than comparable gasoline models, and sales remain behind gas cars in most segments. The average US electric car sold for approximately $57,000 in August, which is roughly 16 percent higher than the overall average, according to Kelley Blue Book.

Chinese EV giants such as BYD have been blocked from the US market by tariffs supported by both Biden and Trump, further limiting price competition. Automakers now face the twin challenges of rising tariffs and disappearing subsidies.

"It would have been difficult enough if all you had to deal with were new tariffs, but with new tariffs and the incentive going away, there are two impacts," said Stephanie Brinley of S&P Global Mobility.

Researchers warn that the policy shift could further reduce EV investment. "It's a big hit to the EV industry—there's no tiptoeing around it," said Katherine Yusko of the American Security Project. "The subsidies were initially a way to level the playing field, and now that they're gone, the US has a lot of ground to make up."

Still, Brinley urged caution before declaring the race lost, even as some argue EVs have hit an inflection point in adoption. "Is [electric] really the right thing?" she asked. "Saying that we're behind assumes that this is the only and best solution, and I think it's a little early to say that."

 

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Solar and wind power curtailments are rising in California

CAISO Renewable Curtailments reflect grid balancing under transmission congestion and oversupply, reducing solar and wind output while leveraging WEIM trading, battery storage, and transmission expansion to integrate renewables and stabilize demand-supply.

 

Key Points

CAISO renewable curtailments are reductions in wind and solar output to balance grid amid congestion or oversupply.

✅ Driven mainly by transmission congestion, less by oversupply.

✅ Peaks in spring when demand is low and solar output is high.

✅ Mitigated by WEIM trades, new lines, and battery storage growth.

 

The California Independent System Operator (CAISO), the grid operator for most of the state, is increasingly curtailing solar- and wind-powered electricity generation, as reported in rising curtailments, as it balances supply and demand during the rapid growth of wind and solar power in California.

Grid operators must balance supply and demand to maintain a stable electric system as advances in solar and wind continue to scale. The output of wind and solar generators are reduced either through price signals or rarely, through an order to reduce output, during periods of:

Congestion, when power lines don’t have enough capacity to deliver available energy
Oversupply, when generation exceeds customer electricity demand

In CAISO, curtailment is largely a result of congestion. Congestion-related curtailments have increased significantly since 2019 because California's solar boom has been outpacing upgrades in transmission capacity.

In 2022, CAISO curtailed 2.4 million megawatthours (MWh) of utility-scale wind and solar output, a 63% increase from the amount of electricity curtailed in 2021. As of September, CAISO has curtailed more than 2.3 million MWh of wind and solar output so far this year, even as the US project pipeline is dominated by wind, solar, and batteries.

Solar accounts for almost all of the energy curtailed in CAISO—95% in 2022 and 94% in the first seven months of 2023. CAISO tends to curtail the most solar in the spring when electricity demand is relatively low (because moderate spring temperatures mean less demand for space heating or air conditioning) and solar output is relatively high, although wildfire smoke impacts can reduce available generation during fire season as well.

CAISO has increasingly curtailed renewable generation as renewable capacity has grown in California, and the state has even experienced a near-100% renewables moment on the grid in recent years. In 2014, a combined 9.0 gigawatts (GW) of wind and solar capacity had been built in California. As of July 2023, that number had grown to 17.6 GW. Developers plan to add another 3.0 GW by the end of 2024.

CAISO is exploring and implementing various solutions to its increasing curtailment of renewables, including:

The Western Energy Imbalance Market (WEIM) is a real-time market that allows participants outside of CAISO to buy and sell energy to balance demand and supply. In 2022, more than 10% of total possible curtailments were avoided by trading within the WEIM. A day ahead market is expected to be operational in Spring 2025.

CAISO is expanding transmission capacity to reduce congestion. CAISO’s 2022–23 Transmission Planning Process includes 45 transmission projects to accommodate load growth and a larger share of generation from renewable energy sources.

CAISO is promoting the development of flexible resources that can quickly respond to sudden increases and decreases in demand such as battery storage technologies that are rapidly becoming more affordable. California has 4.9 GW of battery storage, and developers plan to add another 7.6 GW by the end of 2024, according to our survey of recent and planned capacity changes. Renewable generators can charge these batteries with electricity that would otherwise have been curtailed.

 

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Sales Of Electric Cars Top 20% In California, Led By Tesla

California EV Sales 2023 show rising BEV market share, strong Tesla Model Y and Model 3 demand, hybrid growth, and ICE decline, per CNCDA Q3 data, underscoring California auto trends and ZEV policy momentum.

 

Key Points

BEVs hit 21.5% YTD in 2023 (22.3% in Q3); 35.4% with hybrids, as ICE share fell and Tesla led the California market.

✅ BEVs 21.5% YTD; 22.3% in Q3 per CNCDA data

✅ Tesla Model Y, Model 3 dominate; 62.9% BEV share

✅ ICE share down to 64.6%; hybrids lift to 35.4% YTD

 

The California New Car Dealers Association (CNCDA) reported on November 1, 2023, that sales of battery electric cars accounted for 21.5% of new car sales in the Golden State during the first 9 months of the year and 22.3% in the third quarter. At the end of Q3 in 2022, sales of electric cars stood at 16.4%. In 2021, that number was 9.1%. So, despite all the weeping and wailing and gnashing of teeth lately about green new car wreck warnings in some coverage, the news is pretty good, at least in California.

When hybrid and hydrogen fuel cell vehicles are included in the calculations, the figure jumps up 35.4% for all vehicles sold year to date in California. Not surprisingly this means EVs still trail gas cars in the state, with the CNCDA reporting ICE market share (including gasoline and diesel vehicles) was 64.6% so far this year, down from 71.6% in 2022 and 88.4% in 2018.

California is known as the vanguard for automotive trends in the country, with shifts in preferences and government policy eventually spreading to the rest of the country. While the state’s share of electric cars exceeds one fifth of all vehicles sold year to date, the figure for the US as a whole stands at 7.4%, with EV sales momentum into 2024 continuing nationwide. California has banned the sale of gas-powered vehicles starting in 2035, and its push toward electrification will require a much bigger grid to support charging, although the steady increase in the sale of electric cars suggests that ban may never need to be implemented as people embrace the EV revolution.

Not surprisingly, when digging deeper into the sales data, the Tesla Model Y and Model 3 dominate sales in the state’s electric car market this year, at 103,398 and 66,698 respectively. Tesla’s overall market share of battery electric car sales is at 62.9%. In fact, the Tesla Model Y is the top selling vehicle overall in California, followed by the Model 3, the Toyota RAV4 (40,622), and the Toyota Camry (39,293).

While that is good news for Tesla, its overall market share has slipped from 71.8% year to date last year at this time. Competing models from brands like Chevrolet, BMW, Mercedes, Hyundai, Volkswagen, and Kia have been slowly eating into Tesla’s market share. Overall, in California, Toyota is the sales king with 15% of sales, even as the state leads in EV charging deployment statewide, followed by Tesla at 13.5%. In the second quarter, Tesla narrowly edged out Toyota for top sales in the state before sales swung back in Toyota’s favor in the third quarter.

That being said, Tesla’s sales in the state climbed by 38.5% year to date, while Toyota’s actually shrank by 0.7%. Time will tell if Tesla’s popularity with the state’s car buyers improves and it can overtake Toyota for the 2023 crown, even as U.S. EV market share dipped in early 2024, or if other EV makers can offer better products at better prices and lure California customers who want to purchase electric cars away from the Tesla brand. Certainly, no company can expect to have two thirds of the market to itself forever.

 

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China's electric carmakers make their move on Europe

Chinese EV Makers in Europe target the EU market with electric SUVs, battery swapping, competitive pricing, and subsidies, led by NIO, Xpeng, MG, and BYD, starting in Norway amid Europe's zero-emissions push.

 

Key Points

Chinese EV makers expanding into EU markets with tech, pricing, and lean retail to gain share.

✅ Early launches in Norway leverage EV incentives

✅ Compete via battery swapping, OTA tech, and price

✅ Mix of importers, online sales, and lean dealerships

 

China's electric carmakers are darting into Europe, hoping to catch traditional auto giants cold and seize a slice of a market supercharged by the continent's EV transition towards zero emissions.

Nio Inc (NIO.N), among a small group of challengers, launches its ES8 electric SUV in Oslo on Thursday - the first foray outside China for a company that is virtually unheard of in Europe even though it's valued at about $57 billion.

Other brands unfamiliar to many Europeans that have started selling or plan to sell cars on the continent include Aiways, BYD's (002594.SZ) Tang, SAIC's (600104.SS) MG, Dongfeng's VOYAH, and Great Wall's (601633.SS) ORA.

Yet Europe, a crowded, competitive car market dominated by famous brands, has proved elusive for Chinese carmakers in the past. They made strategic slips and also contended with a perception that China, long associated with cheap mass-production, could not compete on quality.

Indeed, Nio Chief Executive William Li told Reuters he foresees a long road to success in a mature market where it is "very difficult to be successful".

Chinese carmakers may need up to a decade to "gain a firm foothold" in Europe, the billionaire entrepreneur said - a forecast echoed by He Xiaopeng, CEO of electric vehicle (EV) maker Xpeng (9868.HK) who told Reuters his company needs 10 years "to lay a good foundation" on the continent.

These new players, many of which have only ever made electric vehicles, believe they have a window of opportunity to finally crack the lucrative market.

While electric car sales in the European Union more than doubled last year and jumped 130% in the first half of this year, even as threats to the EV boom persist, traditional manufacturers are still gradually shifting their large vehicle ranges over to electric and have yet to flood the thirsty market with models.

"The market is not that busy yet, if you compare it with combustion-engine models where each of the major carmakers has a whole range of vehicles," said Alexander Klose, who heads the foreign operations of Chinese electric vehicle maker Aiways.

"That is where we think we have an opportunity," he added on a drive around Munich in a U5, a crossover SUV on sale in Germany, the Netherlands, Belgium and France, where new EV rules are aimed at discouraging purchases of Chinese models.

The U5 starts at 30,000 euros ($35,000) in Germany - below the average new car price and most local EV prices - before factoring in 9,000 euros in EV subsidies, though France's EV incentives have tightened for Chinese models - and comes in just four colours and two trim levels to minimize costs.

'GERMAN PEOPLE BUY GERMAN CARS'
As Chinese carmakers gear up to enter Europe, they are trying out different business models, from relying on importers, low-cost retail options or building up more traditional dealerships.

The new reality that top Western carmakers like BMW (BMWG.DE) and Tesla Inc (TSLA.O) now produce cars in technological powerhouse China, where the EV market is intensely competitive, has likely undermined past perceptions of low quality workmanship - though they can be hard to shake.

Antje Levers, a teacher who lives in western Germany near the Dutch border, and her husband owned a diesel Chevrolet Orlando but wanted a greener option. They bought an Aiways U5 last year after plenty of research to fend off criticism for not buying local, and loves its handling and low running costs.

She said people had told her: "You can't buy a Chinese car, they're plastic and cheap and do not support German jobs." But she feels that is no longer true in a global car industry where you find German auto parts in Chinese cars and vice versa.

"German people buy German cars, so to buy a Chinese car you need to have a little courage," the 47-year-old added. "Sometimes you just have to be open for new things."

NIO LANDS IN NORWAY WITH NOMI
Nio launches its ES8 electric SUV alongside a NIO House - part-showroom, part-cafe and workspace for customers in the capital of Norway, a country that's also the initial base for Xpeng.

Norwegian state support for EVs has put the country at the forefront of the shift to electric. It makes sense as a European entry point because customers are used to electric vehicles so only have to be sold on an unknown Chinese brand, said Christina Bu, secretary general of the Norwegian EV Association.

"If you go to another European country you may struggle to sell both," said Bu, adding that her organisation has talked extensively with a number of Chinese EV makers keen to learn market specifics and consumer culture before launching there.

She is uncertain, though, how consumers will react to Nio's approach of swapping out batteries for customers rather than stopping to charge them, a contrast to other EV battery strategies in the industry, or the carmaker's strategy of leasing rather than selling batteries to customers.

"But where the Chinese are really at the forefront is the technology," she added, referring in particular to Nomi, the digital assistant in the dashboard of Nio's cars.

NEWCOMERS' STRATEGIES DIVERGE
One size does not fit all. While Nio and Xpeng have been hiring staff building up their organizations in Norway, SAIC's MG works through a car importer to sell cars in a handful of European markets.

Aiways is trying an lower-cost approach to selling cars in Europe, though Klose says it varies by market.

In Germany, for instance, the company sells its cars through Euronics, an association of independent electronics retailers, rather than building traditional dealerships.

It aims to sell across the EU by next year and to enter the U.S. market by 2023, said Klose, a former Volvo and Ford executive.

Past failed attempts by Chinese carmakers to conquer Europe are unlikely to hurt Chinese EV makers today, as consumers have grown accustomed to electronics coming from China, he added.

Such failures included Brilliance in 2007, whose vehicle received one out of five stars in a German car crash test, damaging the brand.

"The fact there are more Chinese carmakers entering the market will also help us, as it will make Chinese brands more accepted by consumers," Klose said.

Selling cars to Europeans is a "tough business, especially if your product isn't well known," said Arnie Richters, chairman of Brussels-based industry group Platform for Electromobility.

"But if they bring a lot of innovation they have a lot of opportunity."

 

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