Stiff EPA emission limits to boost US electric vehicle sales

Lithuania Wind Power Investment accelerates renewable energy expansion with utility-scale wind farms, solar power synergies, streamlined permits, and grid integration to cut imports, boost energy independence, and align with EU climate policy.

Key Points

Lithuania Wind Power Investment funds wind projects to raise capacity, cut imports, and secure energy independence.

✅ 700-1000 MW planned across three wind farms over 3 years

✅ Simplified permitting and faster grid connections under new policy

✅ Supports EU climate goals and Lithuania's 2030 energy independence

The current unstable geopolitical situation is accelerating the European Union countries' investment in renewable energy, including European wind power investments across the region. After Russia launched war against Ukraine, the EU countries began to actively address the issues of energy dependence.

For example, Lithuania, a country by the Baltic Sea, imports about two-thirds of its energy from foreign countries to meet its needs, while Germany's solar boost underscores the region's shift. Following the start of the Russian invasion in Ukraine, the Lithuanian Government urgently submitted amendments to the documents regulating the establishment of wind and solar power plants to the Parliament for consideration.

One of Lithuania's priority goals is to accelerate the construction and development of renewable energy parks so that the country will achieve full energy independence in the next eight years, by 2030, mirroring Ireland's green electricity target in the near term. Lithuania is able to produce the amount of electricity that meets the country's needs.

Ramūnas Karbauskis, the owner of Agrokoncernas Group, one of the largest companies operating in the agricultural sector in the Baltic States, has no doubt that now is the best time to invest in the development of wind power plants in Lithuania. The group plans to build three wind farms over the next three years to generate a total of about 700-1000 MW of energy, and comparable projects like Enel's 450 MW wind farm illustrate the scale achievable. With such capacity, more than half a million residential buildings can be supplied with electricity.

According to Alina Adomaitytė, Deputy General Director of Agrokoncernas Group, the company plans to invest 1-1.4 billion Euros in wind power plants in three different regions of Lithuania.

"Lithuania is changing its policy by simplifying the procedure for the construction and development of wind and solar parks. This means that their construction time will be significantly shorter, unlike markets facing renewables backlogs causing delays. At present, the technologies have improved so much that such projects pay off quickly in market conditions," explains Adomaitytė.

Agrokoncernas Group plans to build wind farms on its own lands. This has the advantage of allowing more flexibility in planning construction and meeting the requirements for such parks.

"Lithuania is a very promising country for wind parks. It is a land of plains, and the Baltic Sea provides constant and sufficient wind power, and lessons from UK offshore wind show the potential for coastal regions. So far, there are not many such parks in Lithuania, and need for them is very high in order to achieve the goals of national energy independence," says the owner of the group.

According to Adomaitytė, until now the Agrokoncernas Group companies have specialized in agriculture, but now is a particularly favorable time to enter new business areas.

"We are open to investors. One of the strategic goals of our group is to contribute to the green energy revolution in Lithuania, which is becoming a strategic goal of the entire European Union, as seen in rising solar adoption in Poland across the region."

In addition to wind farms, Agrokoncernas Group is planning the construction of the most modern deep grain processing plant in Europe. This project is managed by Agrokoncernas GDP, a subsidiary of the group. The deep grain processing plant in Lithuania is to be built by 2026. It will operate on the principle of circular production, meaning that the plant will be environmentally friendly and there will be no waste in the production process itself.

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Electric vehicles may cost more upfront but often save money long-term. A new MIT study shows the total cost of EV ownership is lower than gas cars when factoring in fuel, maintenance, and emissions.

Total cost of EV ownership is the focus of new MIT research showing electric vehicles offer both financial and environmental benefits over time.

✅ Electric vehicles cost more upfront but save money over their lifetime through lower fuel and maintenance costs

✅ MIT study confirms EVs have lower emissions and total ownership costs than most gas-powered cars

✅ New interactive tool helps consumers compare climate and cost impacts of EVs, hybrids, and traditional vehicles

Electric vehicles are better for the climate than gas‑powered cars, but many Americans are still reluctant to buy them. One reason: The larger upfront cost.

New data published Thursday shows that despite the higher sticker price, electric cars may actually save drivers money in the long-run.

To reach this conclusion, a team at the Massachusetts Institute of Technology calculated both the carbon dioxide emissions and full lifetime cost — including purchase price, maintenance and fuel — for nearly every new car model on the market.

They found electric cars were easily more climate friendly than gas-burning ones. Over a lifetime, they were often cheaper, too.

Jessika Trancik, an associate professor of energy studies at M.I.T. who led the research, said she hoped the data would “help people learn about how those upfront costs are spread over the lifetime of the car.”

For electric cars, lower maintenance costs and the lower costs of charging compared with gasoline prices tend to offset the higher upfront price over time. (Battery-electric engines have fewer moving parts that can break compared with gas-powered engines and they don’t require oil changes. Electric vehicles also use regenerative braking, which reduces wear and tear.)

As EV adoption continues to boom, more consumers are realizing the long-term savings and climate benefits. Ontario’s investment in EV charging stations reflects how infrastructure is beginning to catch up with demand. Despite regional energy pricing differences, EV charging costs remain lower than gasoline in nearly every U.S. city.

The cars are greener over time, too, despite the more emissions-intensive battery manufacturing process. Dr. Trancik estimates that an electric vehicle’s production emissions would be offset in anywhere from six to 18 months, depending on how clean the energy grid is where the car is charging.

In some areas, EVs are even being used to power homes, enhancing their value as a sustainable investment. Recent EPA rules aim to boost EV sales, further signaling government support. California leads the nation in EV charging infrastructure, setting a model for nationwide adoption.

The new data showed hybrid cars, which run on a combination of fuel and battery power, and can sometimes be plugged in, had more mixed results for both emissions and costs. Some hybrids were cheaper and spewed less planet-warming carbon dioxide than regular cars, but others were in the same emissions and cost range as gas-only vehicles.

Traditional gas-burning cars were usually the least climate friendly option, though long-term costs and emissions spanned a wide range. Compact cars were usually cheaper and more efficient, while gas-powered SUVs and luxury sedans landed on the opposite end of the spectrum.

Dr. Trancik’s team released the data in an interactive online tool to help people quantify the true costs of their car-buying decisions — both for the planet and their budget. The new estimates update a study published in 2016 and add to a growing body of research underscoring the potential lifetime savings of electric cars.

Take the Tesla Model 3, the most popular electric car in the United States. The M.I.T. team estimated the lifetime cost of the most basic model as comparable to a Nissan Altima that sells for $11,000 less upfront. (That’s even though Tesla’s federal tax incentive for electric vehicles has ended.)

Toyota’s Hybrid RAV4 S.U.V. also ends up cheaper in the long run than a similar traditional RAV4, a national bestseller, despite a higher retail price.

Hawaii, Alaska and parts of New England have some of the highest average electricity costs, while parts of the Midwest, West and South tend to have lower rates. Gas prices are lower along the Gulf Coast and higher in California. But an analysis from the Union of Concerned Scientists still found that charging a vehicle was more cost effective than filling up at the pump across 50 major American cities. “We saw potential savings everywhere,” said David Reichmuth, a senior engineer for the group’s Clean Transportation Program.

Still, the upfront cost of an electric vehicle continues to be a barrier for many would-be owners.

The federal government offers a tax credit for some new electric vehicle purchases, but that does nothing to reduce the initial purchase price and does not apply to used cars. That means it disproportionately benefits wealthier Americans. Some states, like California, offer additional incentives. President-elect Joseph R. Biden Jr. has pledged to offer rebates that help consumers swap inefficient, old cars for cleaner new ones, and to create 500,000 more electric vehicle charging stations, too.

EV sales projections for 2024 suggest continued acceleration, especially as costs fall and policy support expands. Chris Gearhart, director of the Center for Integrated Mobility Sciences at the National Renewable Energy Laboratory, said electric cars will become more price competitive in coming years as battery prices drop. At the same time, new technologies to reduce exhaust emissions are making traditional cars more expensive. “With that trajectory, you can imagine that even immediately at the purchase price level, certain smaller sedans could reach purchase price parity in the next couple of years,” Dr. Gearhart said.

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EV Price Parity is nearing reality in Europe as subsidies, falling battery costs, higher energy density, and expanding charging infrastructure push Tesla, Volkswagen, and Renault to compete under EU CO2 regulations and fleet targets.

Key Points

EV price parity means EVs match ICE cars on total ownership cost as subsidies fade and batteries get cheaper.

✅ Battery pack costs trending toward $100/kWh

✅ EU CO2 rules and incentives accelerate adoption

✅ Charging networks reduce range anxiety and TCO

An electric Volkswagen ID.3 for the same price as a Golf. A Tesla Model 3 that costs as much as a BMW 3 Series. A Renault Zoe electric subcompact whose monthly lease payment might equal a nice dinner for two in Paris.

As car sales collapsed in Europe because of the pandemic, one category grew rapidly: electric vehicles, a shift that some analysts say could put most drivers within a decade on battery power. One reason is that purchase prices in Europe are coming tantalizingly close to the prices for cars with gasoline or diesel engines.

At the moment this near parity is possible only with government subsidies that, depending on the country, can cut more than $10,000 from the final price. Carmakers are offering deals on electric cars to meet stricter European Union regulations on carbon dioxide emissions. In Germany, an electric Renault Zoe can be leased for 139 euros a month, or $164.

Electric vehicles are not yet as popular in the United States, largely because government incentives are less generous, but an emerging American EV boom could change that trajectory. Battery-powered cars account for about 2 percent of new car sales in America, while in Europe the market share is approaching 5 percent. Including hybrids, the share rises to nearly 9 percent in Europe, according to Matthias Schmidt, an independent analyst in Berlin.

As electric cars become more mainstream, the automobile industry is rapidly approaching the tipping point, an inflection point for the market, when, even without subsidies, it will be as cheap, and maybe cheaper, to own a plug-in vehicle than one that burns fossil fuels. The carmaker that reaches price parity first may be positioned to dominate the segment.

A few years ago, industry experts expected 2025 would be the turning point. But technology is advancing faster than expected, and could be poised for a quantum leap. Elon Musk is expected to announce a breakthrough at Tesla’s “Battery Day” event on Tuesday that would allow electric cars to travel significantly farther without adding weight.

The balance of power in the auto industry may depend on which carmaker, electronics company or start-up succeeds in squeezing the most power per pound into a battery, what’s known as energy density. A battery with high energy density is inherently cheaper because it requires fewer raw materials and less weight to deliver the same range.

“We’re seeing energy density increase faster than ever before,” said Milan Thakore, a senior research analyst at Wood Mackenzie, an energy consultant which recently pushed its prediction of the tipping point ahead by a year, to 2024.

Some industry experts are even more bullish. Hui Zhang, managing director in Germany of NIO, a Chinese electric carmaker with global ambitions, said he thought parity could be achieved in 2023.

Venkat Viswanathan, an associate professor at Carnegie Mellon University who closely follows the industry, is more cautious, though EV revolution skeptics argue the revolution is overstated. But he said: “We are already on a very accelerated timeline. If you asked anyone in 2010 whether we would have price parity by 2025, they would have said that was impossible.”

This transition will probably arrive at different times for different segments of the market. High-end electric vehicles are pretty close to parity already. The Tesla Model 3 and the gas-powered BMW 3 Series both sell for about $41,000 in the United States.

A Tesla may even be cheaper to own than a BMW because it never needs oil changes or new spark plugs and electricity is cheaper, per mile, than gasoline. Which car a customer chooses is more a matter of preference, particularly whether an owner is willing to trade the convenience of gas stations for charging points that take more time. (On the other hand, owners can also charge their Teslas at home.)

Consumers tend to focus on sticker prices, and it will take longer before unsubsidized electric cars cost as little to drive off a dealer’s lot as an economy car, even for shoppers weighing whether it’s the right time to buy an electric car now.

The race to build a better battery
The holy grail in the electric vehicle industry has been to push the cost of battery packs — the rechargeable system that stores energy — below $100 per kilowatt-hour, the standard measure of battery power. That is the point, more or less, at which propelling a vehicle with electricity will be as cheap as it is with gasoline.

Current battery packs cost around $150 to $200 per kilowatt-hour, depending on the technology. That means a battery pack costs around $20,000. But the price has dropped 80 percent since 2008, according to the United States Department of Energy.

All electric cars use lithium-ion batteries, but there are many variations on that basic chemistry, and intense competition to find the combination of materials that stores the most power for the least weight.

For traditional car companies, this is all very scary. Internal combustion engines have not changed fundamentally for decades, but battery technology is still wide open. There are even geopolitical implications. China is pouring resources into battery research, seeing the shift to electric power as a chance for companies like NIO to make their move on Europe and someday, American, markets. In less than a decade, the Chinese battery maker CATL has become one of the world’s biggest manufacturers.

Everyone is trying to catch Tesla
The California company has been selling electric cars since 2008 and can draw on years of data to calculate how far it can safely push a battery’s performance without causing overheating or excessive wear. That knowledge allows Tesla to offer better range than competitors who have to be more careful. Tesla’s four models are the only widely available electric cars that can go more than 300 miles on a charge, according to Kelley Blue Book.

On Tuesday, Mr. Musk could unveil a technology offering 50 percent more storage per pound at lower cost, according to analysts at the Swiss bank UBS. If so, competitors could recede even further in the rearview mirror.

“The traditional car industry is still behind,” said Peter Carlsson, who ran Tesla’s supplier network in the company’s early days and is now chief executive of Northvolt, a new Swedish company that has contracts to manufacture batteries for Volkswagen and BMW.

“But,” Mr. Carlsson said, “there is a massive amount of resources going into the race to beat Tesla. A number, not all, of the big carmakers are going to catch up.”

The traditional carmakers’ best hope to avoid oblivion will be to exploit their expertise in supply chains and mass production to churn out economical electrical cars by the millions.

A key test of the traditional automakers’ ability to survive will be Volkswagen’s new battery-powered ID.3, which will start at under €30,000, or $35,000, after subsidies and is arriving at European dealerships now. By using its global manufacturing and sales network, Volkswagen hopes to sell electric vehicles by the millions within a few years. It plans to begin selling the ID.4, an electric sport utility vehicle, in the United States next year. (ID stands for “intelligent design.”)

But there is a steep learning curve.

“We have been mass-producing internal combustion vehicles since Henry Ford. We don’t have that for battery vehicles. It’s a very new technology,” said Jürgen Fleischer, a professor at the Karlsruhe Institute of Technology in southwestern Germany whose research focuses on battery manufacturing. “The question will be how fast can we can get through this learning curve?”

It’s not just about the batteries
Peter Rawlinson, who led design of the Tesla Model S and is now chief executive of the electric car start-up Lucid, likes to wow audiences by showing up at events dragging a rolling carry-on bag containing the company’s supercompact drive unit. Electric motor, transmission and differential in one, the unit saves space and, along with hundreds of other weight-saving tweaks, will allow the company’s Lucid Air luxury car — which the company unveiled on Sept. 9 — to travel more than 400 miles on a charge, Mr. Rawlinson said.

His point is that designers should focus on things like aerodynamic drag and weight to avoid the need for big, expensive batteries in the first place. “There is kind of a myopia,” Mr. Rawlinson said. “Everyone is talking about batteries. It’s the whole system.”

“We have been mass-producing internal combustion vehicles since Henry Ford,” said Jürgen Fleischer, a professor at the Karlsruhe Institute of Technology. “We don’t have that for battery vehicles.”

A charger on every corner would help
When Jana Höffner bought an electric Renault Zoe in 2013, driving anywhere outside her home in Stuttgart was an adventure. Charging stations were rare, and didn’t always work. Ms. Höffner drove her Zoe to places like Norway or Sicily just to see if she could make it without having to call for a tow.

Ms. Höffner, who works in online communication for the state of Baden-Württemberg, has since traded up to a Tesla Model 3 equipped with software that guides her to the company’s own network of chargers, which can fill the battery to 80 percent capacity in about half an hour. She sounds almost nostalgic when she remembers how hard it was to recharge back in the electric-vehicle stone age.

“Now, it’s boring,” Ms. Höffner said. “You say where you want to go and the car takes care of the rest.”

The European Union has nearly 200,000 chargers, far short of the three million that will be needed when electric cars become ubiquitous, according to Transport & Environment, an advocacy group. The United States remains far behind, with less than half as many as Europe, even as charging networks jostle under federal electrification efforts.

But the European network is already dense enough that owning and charging an electric car is “no problem,” said Ms. Höffner, who can’t charge at home and depends on public infrastructure.
 

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U.S. Clean Energy Transition accelerates with IRA and BIL, boosting renewable energy, solar PV, battery storage, EV adoption, manufacturing, grid resilience, and jobs while targeting carbon-free electricity by 2035 and net-zero emissions by 2050.

Key Points

U.S. shift to renewables under IRA and BIL scales solar, storage, and EVs toward carbon-free power by 2035.

✅ Renewables reached ~22% of U.S. electricity generation in 2022.

✅ Nearly $13b in PV manufacturing; 94 plants; 25k jobs announced.

✅ Battery storage grew from 3% in 2017 to 36% by H1 2023.

In recent years, the United States has made remarkable strides in embracing renewable energy, with notable solar and wind growth helping to position itself for a more sustainable future. This transition has been driven by a combination of factors, including environmental concerns, economic opportunities, and technological advancements.

With the introduction of the Inflation Reduction Act (IRA) and the Bipartisan Infrastructure Law (BIL), the United States is rapidly advancing its journey towards clean energy solutions.

To underscore the extent of this progress, consider the following vital statistics: In 2022, renewable energy sources (including hydroelectric power) accounted for approximately 22% of the nation's electricity generation, and renewables surpassed coal in the mix that year, while the share of renewables in total electricity generation capacity had risen to around 30% and the nation is moving toward 30% electricity from wind and solar as well.

Notably, in the transportation sector, consumers are increasingly embracing zero-emission fuels, such as electric vehicles. In 2022, battery electric vehicles (BEVs) represented 5.6% of new vehicle registrations, surging to 7.1% by the first half of 2023, according to estimates from EUPD Research.

The United States has set ambitious targets, including achieving 100% carbon pollution-free electricity by 2035 and aiming for economy-wide net-zero greenhouse gas emissions by no later than 2050, and policy proposals such as Biden's solar plan reinforce these goals for the power sector. These targets are poised to provide a significant boost to the clean energy sector in the country, reaffirming its commitment to a sustainable and environmentally responsible future.

IRA and BIL: Catalysts for Growth

The IRA and BIL represent a transformative shift in the landscape of clean energy policy, heralding a new era for the solar and energy storage sectors in the United States. The IRA allocates substantial resources to address the climate crisis, fortify domestic clean energy production, and solidify the U.S. as a global leader in clean energy manufacturing.

According to the U.S. Department of Energy (DOE), an impressive investment exceeding $120 billion has been announced for the U.S. battery manufacturing and supply chain sector since the introduction of IRA and BIL. Additionally, plans have been unveiled for over 200 new or expanded facilities dedicated to minerals, materials processing, and manufacturing. This move is expected to create more than 75,000 potential job opportunities, strengthening the nation's workforce.

Following the introduction of IRA and BIL, solar photovoltaic (PV) manufacturing in the U.S. has also witnessed a substantial surge in planned investments, totaling nearly $13 billion, as reported by the DOE. Furthermore, a total of 94 new and expanded PV manufacturing plants have been announced, potentially generating over 25,000 jobs in the country.

Booming Solar Sector

In recent years, the U.S. solar sector has outpaced other energy sources, including a surging wind sector and natural gas, in terms of capacity growth. EUPD Research estimates reveal a notable upward trend in the contribution of solar capacity to annual power capacity additions, as 82% of the 2023 pipeline consists of wind, solar, and batteries across utility-scale projects. This trajectory has risen from 37% in 2019 to 38% in 2020, further increasing to 44% in 2021 and an impressive 45% in 2022.

Although the country experienced a temporary setback in 2022 due to pandemic-related delays, trade law enforcement, supply chain disruptions, and rising costs, it is now on track to make a historic addition to its PV capacity in 2023. According to EUPD Research's 2023 forecast, the U.S. is poised to achieve its largest-ever expansion in PV capacity, estimated at 32 to 35 GWdc, assuming the installation of all planned utility-scale capacity, and solar generation rose 25% in 2022 as a supportive indicator. Additionally, from 2023 to 2028, the U.S. is projected to add approximately 233 GWdc of PV capacity.

In terms of cumulative installed PV capacity (including utility-scale, commercial and industrial, and residential) on a state-by-state basis, California holds the top position, followed by Texas, Florida, North Carolina, and Arizona. Remarkably, Texas is rapidly expanding its utility-scale PV capacity and may potentially surpass California in the next two years.

Rapid Growth in Battery Storage

Battery energy storage has emerged as the dominant and rapidly expanding source of energy storage in the U.S. in recent years. The proportion of battery storage in the country's energy storage capacity has surged dramatically, increasing from a mere 3% in 2017 to a substantial 36% in the first half of 2023.

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Green Hydrogen for Steelmaking enables decarbonization in Germany by powering electrolyzers with wind turbines at Salzgitter. Partners Vestas, Avacon, and Linde support renewable hydrogen for iron ore reduction, cutting CO2 in heavy industry.

Key Points

Hydrogen from renewable-powered electrolysis replacing coal in iron ore reduction, cutting CO2 emissions from steelmaking

✅ 30 MW Vestas wind farm powers 2x1.25 MW electrolyzers.

✅ Salzgitter, Avacon, Linde link sectors to replace fossil fuels.

✅ Targets CO2 cuts in iron ore reduction and steel smelting.

A major green hydrogen facility in Germany has started operations, with those behind the project hoping it will help to decarbonize the energy-intensive steel industry in the years ahead. 

The "WindH2" project involves German steel giant Salzgitter, E.ON subsidiary Avacon and Linde, a firm specializing in engineering and industrial gases, and aligns with calls for hydrogen-ready power plants in Germany today.

Hydrogen can be produced in a number of ways. One method includes using electrolysis, with an electric current splitting water into oxygen and hydrogen, and advances in PEM hydrogen technology continue to improve efficiency worldwide.

If the electricity used in the process comes from a renewable source such as wind or solar, as underscored by recent German renewables gains, then it's termed "green" or "renewable" hydrogen.

The development in Germany is centered around seven new wind turbines operated by Avacon and two 1.25 megawatt (MW) electrolyzer units installed by Salzgitter Flachstahl, which is part of the wider Salzgitter Group. The facilities were presented to the public this week. 

The turbines, from Vestas, have a hub height of 169 meters and a combined capacity of 30 MW. All are located on premises of the Salzgitter Group, with three situated on the site of a steel mill in the city of Salzgitter, Lower Saxony, northwest Germany, where grid expansion woes can affect project timelines.

The hydrogen produced using renewables will be utilized in processes connected to the smelting of iron ore. Total costs for the project come to roughly 50 million euros (around $59.67 million), with the building of the electrolyzers subsidized by state-owned KfW, while a national net-zero roadmap could reduce electricity costs over time.

"Green gases have the wherewithal to become 'staple foodstuff' for the transition to alternative energies and make a considerable contribution to decarbonizing industry, mobility and heat," E.ON's CEO, Johannes Teyssen, said in a statement issued Thursday.

"The jointly realized project symbolizes a milestone on the path to virtually CO2 free production and demonstrates that fossil fuels can be replaced by intelligent cross-sector linking," he added.

According to the International Energy Agency, the iron and steel sector is responsible for 2.6 gigatonnes of direct carbon dioxide emissions each year, a figure that, in 2019, was greater than the direct emissions from sectors such as cement and chemicals. 

It adds that the steel sector is "the largest industrial consumer of coal, which provides around 75% of its energy demand."

The project in Germany is not unique in focusing on the role green hydrogen could play in steel manufacturing.

Across Europe, projects are also exploring natural gas pipe storage to balance intermittent renewables and enable sector coupling.

H2 Green Steel, a Swedish firm backed by investors including Spotify founder Daniel Ek, plans to build a steel production facility in the north of the country that will be powered by what it describes as "the world's largest green hydrogen plant."

In an announcement last month the company said steel production would start in 2024 and be based in Sweden's Norrbotten region.

Other energy-intensive industries are also looking into the potential of green hydrogen, and examples such as Schott's green power shift show parallel decarbonization. A subsidiary of multinational building materials firm HeidelbergCement has, for example, worked with researchers from Swansea University to install and operate a green hydrogen demonstration unit at a site in the U.K.

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EV Tipping Point signals the S-curve shift to mainstream adoption as new car sales pass 5%, with the US joining Europe and China; charging infrastructure, costs, and supply align to accelerate electric car market penetration.

Key Points

The EV tipping point is when fully electric cars reach about 5% of new sales, triggering rapid S-curve adoption.

✅ 5% of new car sales marks start of mass adoption

✅ Follows S-curve seen in phones, LEDs, internet

✅ Barriers ease: charging, cost declines, model availability

Many people of a certain age can recall the first time they held a smartphone. The devices were weird and expensive and novel enough to draw a crowd at parties. Then, less than a decade later, it became unusual not to own one.

That same society-altering shift is happening now with electric vehicles, according to a Bloomberg analysis of adoption rates around the world. The US is the latest country to pass what’s become a critical EV tipping point: an EV inflection point when 5% of new car sales are powered only by electricity. This threshold signals the start of mass EV adoption, the period when technological preferences rapidly flip, according to the analysis.

For the past six months, the US joined Europe and China — collectively the three largest car markets — in moving beyond the 5% tipping point, as recent U.S. EV sales indicate. If the US follows the trend established by 18 countries that came before it, a quarter of new car sales could be electric by the end of 2025. That would be a year or two ahead of most major forecasts.

How Fast Is the Switch to Electric Cars?
19 countries have reached the 5% tipping point, and an earlier-than-expected shift is underway—then everything changes

Why is 5% so important? 
Most successful new technologies — electricity, televisions, mobile phones, the internet, even LED lightbulbs — follow an S-shaped adoption curve, with EVs going from zero to 2 million in five years according to market data. Sales move at a crawl in the early-adopter phase, then surprisingly quickly once things go mainstream. (The top of the S curve represents the last holdouts who refuse to give up their old flip phones.)

Electric cars inline tout
In the case of electric vehicles, 5% seems to be the point when early adopters are overtaken by mainstream demand. Before then, sales tend to be slow and unpredictable, and still behind gas cars in most markets. Afterward, rapidly accelerating demand ensues.

It makes sense that countries around the world would follow similar patterns of EV adoption. Most impediments are universal: there aren’t enough public chargers, grid capacity concerns linger, the cars are expensive and in limited supply, buyers don’t know much about them. Once the road has been paved for the first 5%, the masses soon follow.

Thus the adoption curve followed by South Korea starting in 2021 ends up looking a lot like the one taken by China in 2018, which is similar to Norway after its first 5% quarter in 2013. The next major car markets approaching the tipping point this year include Canada, Australia, and Spain, suggesting that within a decade many drivers could be in EVs worldwide. 

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